Brutally honest guide to not losing money in the market

Get our Investment Guide: https://clickhubspot.com/klsr Episode 832: Sam Parr ( https://x.com/theSamParr ) and Shaan Puri ( https://x.com/ShaanVP ) talk to legendary fund manager Barry Ritholtz( https://x.com/Ritholtz ) about the behaviors that destroy returns for investors and how to avoid them. — Show Notes: (0:00) Intro (2:19) christmas tree portfolio (4:43) the cowboy account (9:51) day trading (11:09) Barry yells at Lloyd Blankfein (13:46) panic selling (16:45) sam picks a fight (18:46) direct indexing (21:43) Great investors (27:25) 90% of everything is crap (36:14) Elon's foray into PE (44:02) Predicting the housing crisis (46:01) spending a year as the dumbest guy on wall street (49:01) Why bubbles are good for the economy — Links: • How Not To Invest - https://www.hownottoinvestbook.com/ — Check Out Sam's Stuff: • Hampton (joinhampton.com): My community for founders. Average member does $25m/year. Many of the guests are members. Get after it...apply: http://joinhampton.com/mfm — Check Out Shaan's Stuff: • Shaan's weekly email - https://www.shaanpuri.com • Visit https://www.somewhere.com/mfm to hire worldwide talent like Shaan and get $500 off for being an MFM listener. Hire developers, assistants, marketing pros, sales teams and more for 80% less than US equivalents. • Mercury - Need a bank for your company? Go check out Mercury (mercury.com). Shaan uses it for all of his companies! Mercury is a financial technology company, not an FDIC-insured bank. Banking services provided by Choice Financial Group, Column, N. A., and Evolve Bank & Trust, Members FDIC • I run all my newsletters on Beehiiv and you should too + we're giving away $10k to our favorite newsletter, check it out: beehiiv.com/mfm-challenge My First Million is a HubSpot Original Podcast // Brought to you by HubSpot Media // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano /

Speaker names marked ? are inferred from speaking time and the show’s known hosts — they are not voice-verified.

• 0:00Shaan Puri?

  If you could tell me something in the next 15 minutes that would make me a better investor, what's the first point you would just hammer into my head?

• 0:06Speaker 01

  Oh my God, put the phone down, stop trading.

• 0:20Shaan Puri?

  So I think the interesting place to start is we've had a few different people from the school of investing wisdom come on, sort of the value investing genealogy. And me and Sam, although we are not investors, we're definitely like entrepreneurs first and then, you know, investing as a sort of hobby sport type of thing. We're so attracted to it. We love the sort of investment wisdom, especially, especially your version, which is the, the aw shucks common sense version of investing, which is less about how to be super smart and do advanced things and just how to be less stupid than you already are. And don't worry, you'll be fine. And so I'm excited to talk to you. You have a cool story. You, you started off really in the content game and the media game blogging back in GeoCities

• 1:05Shaan Puri?

  early on with podcasting and built a large investment advisory shop called, named after yourself. I think you guys got to what?

• 1:15Speaker 01

  That was a placeholder, by the way, that was not supposed to be permanent. Like, let's just call it Ritholtz for now, someone else said, and we'll find a better name. And then we never found a better name. The background is, uh, go to law school, do really well, hate being a lawyer. A client is running a trading desk that was a predecessor shop to E-Trade. And so I started on a trading desk and found it was just mayhem. It was just random and, and volatile. And I was more fascinated by why the people around me, some days were killing it, some days were getting killed. Like, what's going on with their process?

• 1:55Speaker 01

  And that sent me down the rabbit hole of behavioral finance. It just was the only explanation I found as to why the same person could be doing really well one week and applying the same process gets shellacked the next week. It's decision-making, it's emotions, it's cognitive biases.

• 2:18Shaan Puri?

  Can you explain your Christmas tree analogy for, for constructing a portfolio?

• 2:24Speaker 01

  Sure, that's really easy. So, we know that historically, very few people beat the index on a regular basis. In any given year, less than half of active managers beat their index. You take that to five year, it's something like 21%. You take it to 10 years, it's, it's less than 10%, 1 out of 10 people.

• 2:48Sam Parr?

  So that includes like huge firms?

• 2:50Speaker 01

  Includes everybody. Any active mutual fund, ETF, hedge fund, whatever. And then go to 20 years and it's a handful of names you know. Peter Lynch, Warren Buffett, et cetera. So if the core of your portfolio is a broad index, you know, you can't get alpha, meaning outperformance, if you're not at least starting with beta. And when we say people don't beat their index, it means not only are they not getting what the market gives them, they're getting less than that. So forget beating what the market gets, they're not even getting what the market gets. So picking a number, 50, 60, 70% of your portfolio is that core. And by core index, I mean, US broad-based market indexes. Vanguard's VOO last week

• 3:35Speaker 01

  became the first ETF over a trillion dollars, and that's just a super low-cost broad index. You want to own some overseas stocks, that overseas indexes, that's fine. Now, the tree is the, the garland, the decoration, the lights, the tinsel. That's whatever stink of your own you want to put on your portfolio. So if you like momentum, great. And you want a little more tech, however you want to decorate it, you know, we've, we've looked at these assortments of different portfolios, they all more or less end up in a similar place. Some are a little better, some are a little worse. They all end up trailing the index. If 2/3 of your money is in a broad index, well, at least you know you're starting with

• 4:20Speaker 01

  that basis point. And, hey, I think Japan is great, I'm going to own EWJ. Or, I think India is the next big country after Korea, so I'm going to own that ETF. If, if you want to have a little bit of decoration on the tree, that's fine. Just recognize, you're aiming to outperform.

• 4:41Speaker 01

  And the odds are very much that you're going to underperform.

• 4:43Shaan Puri?

  So is this a little bit like when you do a diet and they're like, yeah, we're going to do a cheat meal on Sunday. And it's not that the cheat meal is good for you. It's just that it's probably the only thing that's going to keep you on the guardrails of the other six days of the week being on track. Is that why you even have the decorations? Or would it just be better to be 100% in the passive index and call it a day?

• 5:02Speaker 01

  So my cheat meal is the cowboy account. We have clients. Listen, what's more fun? What's sexier than talking about investing in startups, investing in the hot new publicly traded technology? You look at all the things that we talk about, the media, television, print, web. It's, it's never about own a broadly diversified portfolio of low cost indexes, rebalance every few years, see in a few decades. Now, what do you do with the other 23 hours and 59 minutes a day? You have to fill it with content. So all this sexy news, all this exciting stuff, that's, that's 90% of the fire hose you see.

• 5:45Shaan Puri?

  Would that be the best finance channel? They just say that at the top of every hour? And then they just play like Home Alone reruns for the next 59 minutes? And actually, those investors would do way better than anybody watching this NBC.

• 5:57Speaker 01

  I tell the metaphor of this little gardening channel and they have a tree cam, they plant a tree and it just, it's very bucolic and relaxing. And it's just there and everybody is happy with it. And then the channel gets bought by private equity and now they got to sex it up. So everything becomes a fake conflict. That's the wrong tree for this area. Too much water. You planted it too deep. And no, it's not deep enough. It's not getting enough. And meanwhile, the tree could not care less about what they're saying. It just quietly grows. And that is how I think of the media and, and the broad index. Say what

• 6:37Speaker 01

  you want. Vanguard and BlackRock have, between the two of them have $25 trillion in assets because they've dominated low cost indexing. And I think the financial crisis was very much the Last straw for mom and pop investors. Now you have all new generation of people on DraftKings and Robinhood speculating. But everybody who's over 40 kinda lived through this and said, you know what? I'm gonna take my ball and go home. And by ball, I mean capital and by home, I mean BlackRock and Vanguard. And you know, before oh eight oh nine Vanguard was under a trillion dollars. They're like 11 or 12 trillion dollars. BlackRock is 13 or 14 trillion.

• 7:22Speaker 01

  Like, these are giant, giant firms. And so that's kinda what happened. That's the base core. And you know, the tree just keeps growing.

• 7:31Sam Parr?

  What's the biggest return one of your clients has had via their cowboy account?

• 7:36Speaker 01

  So we've, we've had people that have had some Bitcoin when it skyrocketed. We've had clients that had a lot of Tesla that blew up, you know, in 20 and 21. It exploded. Heading into the pandemic, the people that in their account had like Teladoc and Zoom and Peloton. And they just exploded. But what always happens, it's so hard to sell something. Cause most of our sales, like I owned Apple when the iPod, not iPhone, iPod came out. It was $15 a share, 13 cash, there's no downside. And it tripled, it went up to 45 and I thought I was a genius selling it.

• 8:22Speaker 01

  And then it proceeds to gain another 9,000%. But we've seen that, you know, one of my favorite stories in the book is the CEO of Peloton wasn't getting especially great advice. At one point on, on paper, he was worth, I don't know, two or three billion dollars. And just leveraged himself to the hilt, bought a whole bunch of stuff. Then of course, as the pandemic starts to, as the vaccine starts going around and we start to see the light at the end of the tunnel. Pelletin crashes, he must have taken a whole bunch of stock loans against that capital. Had a $60 million place in East Hampton, had to sell that, was just liquidating everything. And just, you know, it's always a shame when you see that.

• 9:05Speaker 01

  I mean, how many disasters do we have to live through before you realize any stock can go to zero? So anytime you're trading an individual name, the odds, Hendrick Besenbinder at Arizona State Business School did a couple of studies and he basically found out that the entire value in the market comes from between 1% and 2% of stocks. So what are the odds, 50 to 1, 100 to 1, that the company that you love so much, that's run up so much this year, is going to do it for another 10 or 20 years?

• 9:43Sam Parr?

  You want to hear something funny? Sean, we did a podcast with Lloyd Blankfein the other day, you know, the-

• 9:49Speaker 01

  Yeah, he's got a book out.

• 9:50Sam Parr?

  Yeah, it's a great book and he's, for the listener, he's the former CEO of Goldman. He's a big shot, a great guy. He told me, I was like, "You're retired, what do you do now?" He's like, "I loved a day trade." He was like, he goes, "In fact, I knew I was going to do this podcast for two hours and it kind of made me anxious because I'm always grabbing my phone to look at like my stocks and so I had to put all my orders in advance in preparation because I'm not going to be available." He's like, "Right now, I want to look at my phone, right now." And then after the podcast, I was like, "Well, what are you going to do now?" He's like, "Well, market's closed, so I don't have anything else to do. I guess I'll walk home." And I don't know how his portfolio, he said 70% of his net worth. I think he said that, don't quote me, but something like that is in his pickings.

• 10:35Sam Parr?

  And so he said he's doing good, but it was just so funny. And what's interesting is that I'm sure he's doing great. If anyone's going to do great, it's probably someone like him. That said, it's like even if you're a titan of industry, you're on top of the world, you know everyone, you're a who's who, there's probably a world where he's going to make every single mistake, the same mistake that an 18-year-old degenerate Robin Hood trader is going to make. And I find that's interesting that we all still do these things.

• 11:00Speaker 01

  Lloyd, listen to me. Put the [bleep] phone down. Stop trading. Seventy percent of your net worth should be in muni bonds, paying you a huge tax-free yield? You want to dick around with a few million dollars? Knock yourself out. But if you're actively trading seventy percent of your net worth, which is a couple of billion dollars, I am disappointed to tell you that you are making the biggest risk-adjusted mistake of your career. And the schmuck that used to run Goldman Sachs should know better. Stop day trading.

• 11:34Sam Parr?

  Looks like I'm not invited to... I'm not invited to Shabbat dinner anymore, so, uh, thanks, Barry.

• 11:39Speaker 01

  Oh, my God. I hope your memory, your numbers are wrong. So, so here's the fascinating behavioral side of that.

• 11:49Sam Parr?

  On this show, we have spent hours talking to some of the best investors alive. Well, lucky for you, the team at HubSpot, they have pulled out the principles that matter most and turned it into a very simple, easy-to-read wealth guide. It's thirty-five principles from the top investors. We're talking guys who have been on the pod like Howard Marks, Manish Prabhar, Morgan Housel, Kathy Wood, and a ton of others. So, these are all their frameworks, their mental models, their rules, basically how to play the long game and how to avoid ruin. You can get it in the link below.

• 12:21Speaker 01

  We see this all the time. I mention the clients. Hey, do I buy a Ferrari or not? The folks who are, and I mean this in all seriousness to Lloyd, people who, a guy like him, works really hard his whole career, constantly striving and saving and investing and putting money away and accumulating stock options and going through all this. It is really difficult, even for people who are, you know, masters of the universe billionaires, to recognize and just stop and say, "I won. Hey, I won. I don't have to put this much capital at risk because, over the decades, I have just seen that story play out and end badly."

• 13:06Speaker 01

  Hey, I'm sure Lloyd will be fine. He doesn't have to take financial advice from little old me. But anybody who walks into the office with a giant portfolio... The challenge is, how do we convince you that you've won? And how do we make you create a portfolio that is highest probability of reaching whatever your goals are? And PS, if your goal is just more, well, then you're going to be disappointed both in your portfolio and your life.

• 13:38Shaan Puri?

  You mentioned something about selling, and I thought there was two interesting things in your book about selling. One was about panic selling and the data around what happens with panic selling. The other was that hedge, there was some study about hedge fund managers where their buys were actually good, but their sells were terrible. And I wanted, can you, can you explain those two ideas around selling?

• 13:58Speaker 01

  So, so again, a lot of behavioral finance research behind this. It turns out that people panic sell into a market crash. Something like a third of them never return to equities. So let's just use either the 2020, 34% pandemic sell off, or more likely the 08, 09, 57% market crash. Imagine selling down 57%, not getting back into equities and watching 15% a year compound over that entire period. It's shocking. So you take a million dollar portfolio, you're out at like of 450,000 net worth.

• 14:41Speaker 01

  If you never would have sold it, it would be worth 10x today. It would be 4.5 billion. And to be fair, you are getting a percent or two up until 2022. Now you start to get 4% in a money market, 3.7% today. But that doesn't compare to a 10x and it doesn't keep up with inflation. So that's the first data point that's shocking. Panic sell into a portfolio, one in three people never get back into equities.

• 15:09Sam Parr?

  The hedge fund, the buys are good, but the sells are worse than just if they sold at random.

• 15:13Speaker 01

  So I love this study. It's by Alex Emes, who is a University of Chicago professor. But they did this study where they looked at all these buys. And my explanation is the buys are rational spreadsheet database. The sells are always emotional. But the clever thing that Professor Emes did was, hey, how can we tell how good these sells were? I know, instead of selling the company that the manager wanted to sell, let's randomly pick anything else that's in this manager's portfolio and sell that instead. And it turned out that the random sells outperformed the manager-selected sells

• 15:58Speaker 01

  by something like 150 to 200 basis points. Maybe it was even more. It was some crazy amount. And it's like, it makes sense that the buys are thoughtful and logical, but the sells very often are emotional, impatient. You know, sometimes the stock doesn't work out right away. People sell it, even though the underlying thesis was correct. Sometimes something else, bright and shiny, comes along and you gotta sell something so you have money to buy that. It's an amazing data point, and it just goes to show you, most of our decision-making is bad, and so one solution: make fewer decisions.

• 16:37Sam Parr?

  Hey, can I, I'm gonna, I'm gonna pick a friendly fight with you.

• 16:41Speaker 01

  Sure.

• 16:42Sam Parr?

  So you say buy low-cost index funds. I'm on board with you. Anyone who's listened to this pod knows you're speaking my language. But why would I pay you a fee then to do that?

• 16:53Speaker 01

  You don't have to. Our whole business model from day one has been, so we've been writing in public, myself and my partners, hey, you could do this yourself. You don't need anybody. You just need put together a broad portfolio of low-cost indexes, manage your own behavior, stay out of your own way, and you know, check in on it once or twice a year. That's it. And there are a bunch of people who said, well, I like the advice, but I have a little more complexity in my portfolio. I have tax issues. I have estate issues. I have whatever. I need some help with this. We don't have minimums. We set up different levels of, we have two digital platforms, one for under a quarter million

• 17:37Speaker 01

  dollars and one for a quarter million to a million. But our whole, our whole, you know, line of bullshit has always been do it yourself. You don't need our help. And it turned out something like 0.01% of our readers said, I don't have the time. I don't have the discipline. I'm not interested in this crap. I pay someone to do my taxes. I pay someone to mow my yard. I'm going to pay you guys to manage our, our money. I did a post a couple of weeks ago about organizational alpha. And if you beat the market by 50 basis points or are below the market by 50 basis points, clients could not really care less about that. However, if you manage to quarterback their finances

• 18:21Speaker 01

  in a way that our tax team has done a great job minimizing capital gains taxes. We use a couple of complex products and I always think simple is better than complex unless it really solves a sticky problem. So direct indexing really helps with that.

• 18:38Shaan Puri?

  Sam, do you direct index? Or do you know what that is?

• 18:41Sam Parr?

  Yeah, I know what it is. I don't do it. Sean's, people make fun of me, Barry, on the show because I am a very strict, like, at this point, it's a little bit like 90/10 equities and bonds. But um,

• 18:52Speaker 01

  I don't even think you need the 10. You got 30 years before you need the money. Why drag the portfolio down with bonds? Which, by the way, is somewhat controversial.

• 19:01Sam Parr?

  It just helps. It's a, it's a mostly emotional decision, but direct indexing is summarized as instead of buying an index fund, you have a program that basically buys the stocks of the

• 19:13Speaker 01

  Components, right. The components of the index in the same proportion.

• 19:18Sam Parr?

  It seems like over the course of like, for example, the way that my personal finances are set up. I don't intend, I live off my income. I don't ever intend to sell my direct or my index portfolio in case, I guess I would sell it in an emergency. But why would I do direct indexing if I don't intend to sell it?

• 19:34Speaker 01

  I love that question. So you guys have both sold startups and ended up with substantial capital gains. And so in any given year, even when the markets are up, there's some 20, 30, 40% of stocks that are down. And of that group that's down, there are some that are down substantially. So if you have VOO, I think is 700 or 800 positions, the S and P 500 is 500. You look at the bottom decile, the bottom 10% of stocks. And all right, this, this small cap biotech is down 40%. I'm going to sell it and replace it with something that looks very similar.

• 20:16Speaker 01

  Another small cap biotech that's down in the same space. I harvest that loss, the portfolio value doesn't change. The way the portfolio trades doesn't change. But if you do that every year, you could pick up 75, 85 basis points. In Q1 of 2020, when the market was down 34%, O'Shaughnessy did a research study on direct indexing. Their study said that it was 400 plus basis points of losses harvested and replaced with very similar companies. And when the recovery happened, it matched the performance of the index because effectively it's the same thing.

• 20:57Speaker 01

  So founder stock, IPO stock, sale of a business, inheritance, high concentration positions. Every now and then someone comes in and says, hey, I have a $10 million portfolio. And when I've owned, fill in the blank, Apple for 15 years and now it's 90% of my portfolio. How do you get them out of that position without paying a giant cap gains tax? And so this has been like a very effective way to, to do that. It's not for everybody. It adds complexity. It adds a little bit of cost, not much, but some. But it's definitely useful for that. For most people, I don't think it's necessary.

• 21:38Shaan Puri?

  Hey, let's take a quick break. You know that feeling when strategy is done, the brief is written, everyone's aligned, and you realize someone still has to sit down and actually create all the content? That someone is usually you, and it's due tomorrow. Well, the Breeze Assistant from HubSpot can help. It works right inside HubSpot. You can draft a campaign copy, blog posts, emails, all in your brand voice, all using your actual customer data. So you don't create just content, you create content that converts. Check out hubspot.com, the agentic customer platform for growing businesses.

• 22:06Sam Parr?

  Can I ask you a bunch of stories?

• 22:07Speaker 01

  Sure.

• 22:08Sam Parr?

  I want to do a storytime thing because the cool thing about you is you've been doing the content game for so long. And so I know you've met some incredibly interesting people. I want to do a little rapid fire bit.

• 22:18Speaker 01

  Sure.

• 22:19Sam Parr?

  Of all the people you've had on the podcast, or interviewed at conferences, or through work, who's the person who you think our listeners should research? And like someone you admire?

• 22:31Speaker 01

  So you mentioned Ray Dalio and Howard Marks. Those are obvious. I'll give you, I'll give you a couple of really interesting names. Richard Barton is this former Microsoft employee who founded Expedia and Zillow, and just one crazy company after another.

• 22:49Sam Parr?

  He's got this crazy framework. I think Sean and I have talked about it. His whole, I think I'm summarizing this correctly, Sean. I think he said his whole career is taking messy data and organizing it. Or I think he even said, I free the data.

• 23:03Shaan Puri?

  Yeah, he calls it, give the power to the people. It's basically take data that exists that is just not transparently easily structured and available, and make it transparent, easily structured and available. And so if you look at what he did with housing, you know, the housing data, that's the MLS data, he made it more easy to access through Zillow. They did it with Expedia, he did it with Glassdoor. And it's the same thesis he's just played out in like four, you know, plus different companies at this point.

• 23:28Speaker 01

  I'll give you a couple of other names that are a little below the radar, even though they're, they're all kind of known to the industry. I think David Rubenstein of the Carlyle Group could be the best human being I've ever met in my life.

• 23:43Sam Parr?

  That guy's awesome. Have you seen his show, Sean?

• 23:46Shaan Puri?

  Yeah, of course. I've just seen his. I didn't know he was such a legend. I just thought he's an interviewer because I had just only ever seen him doing interviews. I didn't realize he was the founder of Carlyle.

• 23:56Sam Parr?

  And he's like a, he's a, I knew him as like a historian. He has these amazing books. I'm reading one of his books on Washington and Lincoln and the rest of the presidents. I, I don't even think of him as a money guy.

• 24:07Speaker 01

  So he started out in the DC area when Carlyle started and he would put together these off the record conversations with experts in spaces that were being debated by Congress. And then he would invite a whole bunch of congressmen and senators and staffers from both sides. And the idea was this isn't partisan, this is politic, isn't political. This is just a way for you guys to hear from an expert who you may not come across.

• 24:41Sam Parr?

  And why did he do that? Was, he was in politics?

• 24:43Speaker 01

  No, he just wanted the Congress of the country he lived in to be better informed and make better, more knowledgeable.

• 24:51Sam Parr?

  But was he a big shot when he did that?

• 24:53Speaker 01

  No, he was, Carlyle was a tiny little company that was specializing in telecom and that's why they were based in DC and eventually expanded to everything else. So later on his career, he super, becomes wealthy and the Washington monument starts falling apart. The cement starts cracking. It's a couple hundred years old and Congress being paralyzed and incompetent. He's an idiot and a congressman, but I repeat myself is the Mark Twain quote, quote. They couldn't get their shit together. So he steps in and says to Congress, hey, I'm going to fix this. See if you idiots can get around to passing legislation. I'm just going to patch it up.

• 25:35Speaker 01

  See if you can do a permanent fix and I'd appreciate if you pay me back one of these days. And he basically guilted them into fixing all the national monuments. This was in like the eighties and nineties. And then he's a kid who grows up in Baltimore and Baltimore's a city that's having a hard time. He buys the Baltimore Orioles, promises the city that it will not move over the next 20 years. And I think he said, and I'm going to keep the beer and hot dog costs the same for the next 10 years. Not what you think of when you think of as private equity.

• 26:09Sam Parr?

  What personality attributes do you think made him great as a business person? Because he sounds like a warm and lovely guy, but he's in PE, which is not particularly a warm and lovely industry.

• 26:18Speaker 01

  He is really, really good at finding a space that is being ignored by the rest of the market and not just ignored, but undervalued. So telecom wasn't sexy in the eighties. There was some post-Reagan deregulation and it kind of got ignored for a while. So, and not just like the, the big names, but the, you know, the block and tackling or all of the fundamental pieces. Just the ability to, it's not even see around corners. It's identify a spot that the markets have missed.

• 26:56Sam Parr?

  Was he prolific in his extracurricular activities in the, in the upswing of the business or is this like a post-wealthy thing?

• 27:05Speaker 01

  I think, I think they were on parallel tracks. I don't, I don't think-

• 27:09Sam Parr?

  How does one do that? So I just looked up Carlisle, by the way, Carlisle has $500 billion AUM. How does someone build one of the most-

• 27:14Speaker 01

  You know, if they keep plugging away, they'll, they'll get there someday.

• 27:17Sam Parr?

  How, how, how does one do that? How, like, did you know when he was younger? How on earth do you do all these amazing-

• 27:22Speaker 01

  No, I did not. I, I met him, um, I met someone who worked for him and I said, hey, tell your boss he's stealing my gig at, at Bloomberg. What the hell? I've been doing this podcast since 2013. You know, he comes in and Bigfoot's in and takes the video version of it and it, I, I was joking, it got back to him and I got an email and I said, why don't you come on the show? Let's talk about your career. So he did.

• 27:48Sam Parr?

  But what about the other end of the spectrum? You know, uh, finance and money attracts a lot of other people who will say things that are either, you know, inaccurate or bad advice, that, you know, maybe self, self-interested advice. Uh, you know, who do you think has done some damage to the space, uh, put a lot of bad advice out there or a bad philosophy that is, uh, not one that somebody should follow, even if it is popular or visible?

• 28:11Speaker 01

  So those people don't get the invites to show up on the podcast. Um, I I've been having an ongoing fight with Zero Hedge. Zero Hedge is, uh, is that a blog or is that a community? I don't. It's a, it's a, it's sort of a cross between Reddit and a blog. It's, it's got a lot of contributors. Uh, eventually they tapped into Bitcoin, into gold and, you know, that, that was their, their argument. Listen, the, the, there's a Ted Sturgeon quote in the book. Sturgeon was a science fiction writer in the 50s and he used to get the, this question, how come so much of science fiction is not good? And his answer was 90% of everything is crap.

• 28:56Speaker 01

  And so that's become Sturgeon's law. And so most of the stuff you see in print, on television, on social media, um, on Substack, most of this stuff isn't worth the time or effort to get it. You know, people send me subscriptions to stuff all the time. Hey, I signed you up for my, uh, Substack. You unsubscribe me, block me. I didn't ask you to do that. Stop sending me your digital shit. And the reason for that is simply this, you know, my mom taught me never take candy from strangers. And that includes research, writing, commentary, opinion.

• 29:38Speaker 01

  Before I read something from somebody who I'm not familiar with, it's a research lift to decide, is this person worth the time, effort, energy? What's their track record? What's their process? Did they just get lucky once and that's it? Or do they have a defendable approach to this? Have they lived through a few cycles? Have they seen ups and downs? Do they have a good temperament? Or every day like Friday where NASDAQ is down 4%, they run around with their hair in fire. This is the big one. It's all over. Like if they have that sort of attitude. I don't have room for them.

• 30:14Shaan Puri?

  I, I, I think, I think you would, uh, probably, I'm guessing you have an opinion, either positive or negative on the, the, uh, what's his name, the rich dad, poor dad guy, uh, I forgot what his name is.

• 30:23Speaker 01

  Oh my God, Kayasaki, he's, he's been, he's a chapter in the book. And I, I never read the book. I didn't know anything about him. Um, and my colleague, Ben Carlson, does a post about some of, this is like 10 years ago, about some of his tweets, and they're terrible. Sell, sell equity, sell this, sell that. Like, he is just super bearish, the whole 2010s. And then my favorite tweet of his, which I reference in a chapter in the book on him, was 2018, "Get out of US housing. US single-family home market, the financial crisis was the warning shot, sell housing."

• 31:08Speaker 01

  And ironically, there has never been a better time in recent history to buy single-family homes in the US. And when I, uh, someone asked me the question, they said, "Well, how could he, he have known the pandemic was gonna happen and all these things happening in housing?" And that's the point. That's right, he couldn't have known. What are you telling me? You're defending his shitty forecast by saying he couldn't know the future? That's why you don't make forecasts. You don't know the future. And the takeaway from this is all of Wall Street, all of finance, has a humility problem. And I say this, I have a lot of my biggest mistakes in the book.

• 31:52Speaker 01

  I famously passed on, or infamously passed on, Robin Hood in 2014, uh, at an $80 million valuation. An app that lets millennials trade for free? That is the dumbest [bleep] idea I've ever heard in my life. Aside from the fact that it's totally off-brand with the indexing thing, millennials don't even have money. What is, if this is, you know, payment for order flow, the dumbest idea I've ever heard. My buddy Howard, uh, Linsen made $100 million on, on that investment. And I'm an investor in, in other things Howard has done, and I was just like, ugh, so stupid. Um, so I'm not just saying... Everybody is dumb and I'm smart. I'm as dumb as everybody else, but at least I'm

• 32:37Speaker 01

  kind of aware of it and starting to, from the place of, we all need a little humility because we don't know what's going to happen. We barely know what's happening today. Our recollection of what happened yesterday is always tinged with a little glow of rosy nostalgia. Our expectations for the future is mostly hopes and wishful thinking. Like, the whole human condition requires a little more humbleness in admitting how little we know about what's going on.

• 33:10Sam Parr?

  Help me a little bit here. I love, like, you have this post that I love. It's called, "Nobody Knows Anything," and you basically, like, say, this one's about SpaceX, but the premise of a lot of your posts is, like, Goldman, whatever, the big shots, they make these predictions, and the truth is, is it's just so hard to forecast. And you said that 90% of information out there is garbage.

• 33:30Speaker 01

  Right.

• 33:31Sam Parr?

  What's your 10%? Who can I read right now and get my information from, whether it be news or evergreen stuff, that is the 10% in your opinion?

• 33:41Speaker 01

  Sure. So I'll give you my list, but the caveat is, the process of you figuring out who should be on your list is very helpful. Going through the process, thinking about it, what do I need, what do I need help for? So, let me throw out a bunch of names.

• 33:59Sam Parr?

  We want the whole information diet, yeah.

• 34:00Speaker 01

  And, by the way, obviously, my whole team is a big part of this. Josh Brown, Michael Batnick, Nick Maggiulli, Ben Carlson, Blair Duquesne. Go through the whole list. There's a lot of us writing, so I don't want to just talk about my group. It's a little too self-promotional. Let me talk about others. So, let me start with just broad economic analysis. It's hard to do better than Ed Yarndini. He is very thoughtful, very data-driven. He's been very constructive and bullish during this market. He very constructively said, "Hey, you know, the US has had a great run. We're starting to see signs of overseas doing better." He's

• 34:43Speaker 01

  just been a solid, solid guy. He's been doing it for 40 years. He started at Deutsche Bank. Really solid.

• 34:51Sam Parr?

  It looks like Ed Yarndini's paid, right? That's not a free one.

• 34:53Speaker 01

  Yeah, Ed Yarndini is paid. If I want to look at... Market dynamics and structure, that's Sam Rowe. Sam Rowe, you could do the free version, you could do the full version and is a little more expensive. On the behavioral finance side, it's tough to beat Morgan Housel. He just is a great storyteller, really gives a lot of insight with that. Real estate is Jonathan Miller. I've been tracking Jonathan for forever. I'm friends with him personally. Here's a guy that really understands what's happening with both residential real estate and the state of prices in the industry.

• 35:33Speaker 01

  You know, as you go further and further into the weeds, so Jim Chanos for all things short selling, Michael Lewis for all things Wall Street culture and psychology. He has a new book coming out in the fall on Doge. I'm really looking forward to it. By the way, Michael Lewis is one of these guys that you think you have an idea of who he is from his books, and then you hear him speak, and he is just hilarious. Dick Thaler is the other one, Richard Thaler of Chicago on the real hardcore research on behavioral finance. There's so many people, I'm leaving so many, so many people out.

• 36:17Sam Parr?

  Man, I'm shocked Autism Capital, the Twitter handle hasn't made the list so far.

• 36:21Speaker 01

  You know, there's actually some academic research that has found neuro atypicals do better at market timing because they are not subject to the same social pressure and emotional trading.

• 36:36Shaan Puri?

  Speaking of SpaceX, have you read the story in his biography of Elon's quick foray into finance, his internship?

• 36:42Speaker 01

  No.

• 36:43Shaan Puri?

  What happened? This is a great story. So he goes, I mean, I'll try to recall it off the top of my head here, but he's in school in Canada. He starts cold calling like to get an internship or to get a job. He calls like, you know, the CEO of some investment bank or some bank out there. And he goes and he gets a job. And he's supposed to be doing whatever he's doing, but he, he starts going really deep on like some South American oil companies or something like that, something where there was like a political issue and he saw almost like a Buffett style thing where he's like, look, they've completely mispriced, uh, these assets are mispriced, they're trading at the wrong levels because even in the worst case scenario, you're safe. And then there's all the upside of if it, if it actually gets, uh, opened up or whatever. He pitches

• 37:28Shaan Puri?

  the guy and the guy's like, okay, go find out what we can do. So he calls, he's like, hey, I'm Elon Musk and I would like to place an order or a trade, like, uh, how much volume can I do? And they were like, you could do whatever you want. And he's like, so I could buy $5 million of this right now? They're like, son, you could buy $50 million of this if you want. So he goes back and he tells the CEO, hey, I think we should make this huge trade. And then basically it gets shot down for just like, because they were just risk averse. And, uh, he sees that it would have played out well. And he just decides like, this whole thing is stupid. Like A, I'm never going to work for other people because I presented a completely logical argument and it got shot down for illogical reasons. And so I just never want to be in that position again. And also I should just

• 38:13Shaan Puri?

  go build things instead of just do this financial engineering stuff. I should go do actual engineering and he leaves and he never, never comes back.

• 38:19Speaker 01

  He was a failed retail stockbroker. Is that what you're telling me? There's no financial engineering there. He had no track record. He was a rookie. Why would anyone listen to him? That, that's, that's the amazing thing. You look back at Warren Buffett in 1967. I think half the people who, who heard his pitch would like, eh, why do I want to listen to this guy? I started out as a math and science student at Stony Brook undergraduate. The outgoing department chair, uh, mathematics department chair was this guy named Jim Simons. Leaves to form Renaissance Technologies, the most successful hedge fund in all of history. If you would have met this guy in 1979, you, you would say, why, this guy

• 39:04Speaker 01

  looks homeless.

• 39:05Shaan Puri?

  Yeah. I saw him. He looked like he was, he looked like a messy student and he was smoking cigs all the time. He kind of looked like a filthy animal.

• 39:12Speaker 01

  You, you would think this guy, I'm like, I'm not giving this guy my money. He's gonna smoke it.

• 39:17Sam Parr?

  Sean, what are you pulling up here? You're breaking out the textbook.

• 39:20Shaan Puri?

  I got the story, alright. This is about Latin American debt. Banks had made billions in loans to countries such as Brazil and Mexico. They could not be repaid. The Secretary Nicholas Brady had packaged those debt obligations in something known as Brady Bonds. Yes, exactly. They were backed by the US government. Musk believed they would always be worth at least 50 cents on the dollar, but some were selling as low as 20 cents. He figured that Scotiabank could make billions if they bought these at a cheap price. So he called the trading desk and he asked, you know, the stuff I said. He thought to himself, jackpot, this is a no lose proposition. I run and I tell Peter, the CEO about it. The bank ends up rejecting the idea. They said they already had too much Latin American debt. He said, wow, this is insane. Is this how big banks think? He goes, it was a good thing. It gave me a healthy disrespect for the financial industry.

• 40:04Shaan Puri?

  And that gave me the audacity to eventually start what became PayPal.

• 40:07Speaker 01

  He didn't really start PayPal. He started a competitive product and eventually it was merged to PayPal. But let's not let that get in the way of the story. Alright, so he had a good idea.

• 40:17Sam Parr?

  Barry, do you have a lot of enemies?

• 40:19Speaker 01

  A few. I have no choice. I can't help it.

• 40:24Sam Parr?

  You just came here spitting fire, man. Like, you don't hold back.

• 40:27Speaker 01

  Someone says something that's bullshit, I can't help but... I know discretion is the better part of valor. But when people are out there saying stuff that is nonsense, that ultimately leads people to lose money.

• 40:43Sam Parr?

  Do you think you ever have to get security?

• 40:45Speaker 01

  No. Listen, if someone wanted me dead, I would have been dead a long time ago. That's not a... And who wants to live their life that way? Oh my god.

• 40:53Sam Parr?

  What did he say that makes you think he needs security? From who? Guy Kawasaki? No, man. No, not that nerd. But I'm just saying that like when you deal with big numbers and you have a big audience and you're dealing with people's money and stuff, sometimes I think of like the risk reward of just like having someone on, you know, around you when you go to the city.

• 41:09Speaker 01

  Nobody cares. I got bad news for you. Nobody cares that much about me. I'm not that important. And look, here's the reality. I've gotten in...

• 41:19Sam Parr?

  Well, it's not the 8 billion. I mean, that is impressive, but it was... I mean, you have a microphone, you have an audience.

• 41:23Speaker 01

  Yeah. So in the modern world, it's a cacophony of voices. No one's voice is dominant. And, you know, Elon Musk bought Twitter. And so his voice...

• 41:38Speaker 01

  Is amplified when you look at the value he's created over the years. All right, so whatever the PayPal merger ended up being, and then Tesla, and now SpaceX. He doesn't have to exaggerate. This guy has changed the world, right? Tesla completely changed the automobile industry. SpaceX completely changed a number of industries. Aerospace, the concept of getting anything into Earth orbit, satellite. I mean, he's had such a giant impact. You don't need to polish the hagiography. Your accomplishments speak for themselves.

• 42:22Speaker 01

  So I have to burnish my crappy undergraduate and graduate career. I don't have that much to brag about from then. When I see a guy like that, like he didn't found Tesla, he joined Tesla later. His genius was recognizing, oh, no, what you need to do is sell a car that's just miles away from everybody else and don't think like a traditional car company. This is a technology appliance, not an internal combustion engine. Like, I give him credit for the stuff he's done that's moved the needle. I'm not a fan of the SpaceX IPO, but I sure as hell don't want to bet against him. He's just proven himself time and time again.

• 43:06Speaker 01

  You know, he's a tough guy to be on the opposite side of the trade front.

• 43:11Shaan Puri?

  Today's podcast is brought to you by my friends at Mercury. They make the world's best banking product. I think you know this already. I use Mercury for all of my businesses. I think I have like maybe seven or eight businesses. We use Mercury as our business banking across all of them. And now they actually just launched a personal banking account. So I have my personal account there. I moved off of Wells Fargo and Chase. I'm just all in on Mercury. Why? I like products that are easy to use. I like products that get me and the problems that I have. So like, very easy to make a joint account with my wife, very easy to spin up virtual cards. One click and I get savings yield. It just has all the stuff that I need in one place. So if you're looking for the best banking product on the market, it's definitely Mercury. I will fistfight anybody who disagrees with me on that. Go to mercury.com slash personal and learn more. Mercury is a fintech, not an FDIC insured bank.

• 43:56Shaan Puri?

  Banking services are provided through Choice Financial Group and Column NA, members FDIC.

• 44:01Sam Parr?

  I want to go back to the bragging question.

• 44:03Speaker 01

  Sure.

• 44:04Sam Parr?

  Because I know you've been doing this forever. I've listened to your podcast and read your blog. But I still want to know, as an entrepreneur, the business. So can you give like a short answer to like just some of the numbers about how big the firm is?

• 44:18Speaker 01

  So the last ADV update we did with the SEC was December 31st. That was $7.6 billion. But when we launched in 2013, that was the start of the third best 15-year run in history.

• 44:34Sam Parr?

  Does that mean like it's a $50 million a year company?

• 44:37Speaker 01

  We don't, because we're private, we don't disclose our revenue and stuff. But you know, we averaged somewhere around 70 basis points in terms of our fees. When we were a billion dollars, we had like 35 people. The typical billion-dollar group at a big bracket firm is two salespeople, a sales assistant and someone helping on portfolio. So that would be four people. We were almost 10x that. So we've always been building as if our growth rate is going to continue. And we've been growing about 30% a year since we launched.

• 45:15Sam Parr?

  So you said you famously called the housing crisis. And from what I understand, there's an interesting story there.

• 45:23Speaker 01

  So first, and this is so dumb. My mom was a real estate agent. And so in '03, '04, '05, we were having all these conversations about how weird the real estate market was. And the normal cycle is come out of recession, the economy begins to expand. And when I'm looking at all that data, pre-financial crisis, nothing lined up with what you typically see. It was very much a... Backwards, real estate-driven economy. In other words, instead of real estate being the beneficiary of an expanding economy, more hires, better income, it was the opposite.

• 46:04Speaker 01

  And so, anytime you bought a house, you could refinance a few years later at a lower price. And some people were doing home equity lines of credit and taking cash to subsidize their lifestyle. Because in the mid 2000s, middle-class workers hadn't really seen raises above inflation for decades. And so, people were spending the equity in their homes. And so, I started hunting for some data and for some academic research. And in 2006, Ryan Hart and Rogoff did a white paper that eventually became the book, This Time Is Different: 800 Years of Financial Folly.

• 46:45Speaker 01

  And the white paper said, when you have a bubble driven by credit, on average, we see real estate dropping 32%. And I used that as a leaping off point to say, alright, I'm too lazy to do all 500 S&P stocks, but let's look at the 30 Dow stocks. And what does a 32% drop in real estate mean to their business, to their revenue? And, long story short, I kind of spitball a price of 6,800. How contrarian of a belief was that? All the stuff I had been writing about housing and subprime and derivatives, it was all up on the blog. It was all very public. So, you know, and I spent about a year being the dumbest man on Wall Street, which was kind of fun.

• 47:30Speaker 01

  All of '07, it's like, you're obviously an idiot. And even the piece that talked about 6,800 said, look, the market is in an uptrend, we continue to see multiple expansion, you don't put on a short, you don't get out of stocks if you're an institutional trader, until that trend line breaks. And that trend line didn't break for a solid year and change. So, I spent a year being pretty much the dumbest person on Wall Street. Starting in January, February, March of 08, Kudlow started having me on every week and then twice a week and then it just got to be mayhem because, you know, nobody saw it come.

• 48:11Speaker 01

  I should say very few people saw it coming. I recall being on CNBC with Peter Bookvar and they literally, when we talked about, you know, the potential downside, and I want to say this was late 07, they literally, literally laughed at us. And I remember walking, our offices were not that far. And I'm like, either we're really right or we're really wrong, but there's nowhere in between.

• 48:39Sam Parr?

  Do you guys remember the book Snowball about Warren Buffett?

• 48:41Speaker 01

  Sure, absolutely.

• 48:42Sam Parr?

  I just started reading it and the very first scene is basically Warren Buffett at the Alan Co. Conference, which is the who's who. So it's always like the hottest new kids, plus like the old guard in the room together. And at this time, it was all the best dot com companies. And they're all there thinking they're the hot shit, sort of like how AI companies are now. They think they're the best. And Warren has this famous line, I think he says, only criticize a category, never criticize like a particular name and I'll compliment particular names. So he tries to be, the point is, he tries to be really polite about it, but he basically says, the dot com thing, it's going to be bad. And if you look at like car companies in the 1920s, you would have thought that, knowing how cars are going to end, the place to be is in cars right now. We got to start a car company. But of the

• 49:26Sam Parr?

  2,000 car companies who launched right when the boom was happening, basically like three still exist and most went out of business. And he basically said, this is what's going to happen with dot coms. And he tried to do it very respectfully, but it was still very insulting to the audience because they were there. And I think he even made like a bunch of jokes. He was like, you guys, I think he even said something like, you guys all even have mistresses probably right now. You think you're, you think you're the best. But it's gonna come, it's gonna come. And it's sort of interesting to figure out inside of someone's head when they see this one bit of data and they make this very contrarian bet and how even Warren Buffett was like quite nervous about that. He goes, "I know I'm gonna be right, but if I'm not right soon, then I'm really gonna look stupid

• 50:09Sam Parr?

  here." And I think that's like, that behavior of like making that call is actually quite fascinating.

• 50:14Speaker 01

  There's a famous technical trader from, you know, the 1920s and 19 teens called Richard Wyckoff, and he wrote a book, How I Trade and Invest in Stocks and Bonds. And if you would go back and read that book, everything he talks about, just substitute AI for Telegram and dot-coms for railroads, and it could have been written last year. It's over 100 years old, and it's as fresh as nothing ever changes. There's nothing new over the sun. Yeah, the technology is different.

• 50:51Sam Parr?

  But what's the takeaway, which is that like new stuff can get overhyped?

• 50:56Speaker 01

  Not can get overhyped, always will get overhyped, which isn't, by the way, a bad thing. That's a feature, not a bug. There's a great book called Pop, Why Bubbles Are Great for the Economy. And think about the dot-com era. Think about all of the fiber that was laid. Global Crossing and Metro Media Fiber and hundreds and hundreds of millions of dollars, billions of dollars in fiber laid. At one point in time, I want to say it was like over $1,000 a mile. The dot-com collapse comes, all these companies go belly up, and then the legacy cable companies and the legacy phone companies buy it up

• 51:37Speaker 01

  for pennies per mile. And because it was so cheap to own at that point, all the things that came afterwards, YouTube, Facebook, Instagram, all of the bandwidth intensive

• 51:50Speaker 01

  Technology, well, they wouldn't have been viable if it was a thousand dollars a mile to lay fat pipes, but for pennies a mile out of bankruptcy. And so I'm not predicting this is going to happen with AI, but it happened with railroads, it happened with televisions, it happened with radio, internet, electronics companies, semiconductors, internet, mobile, cars, go down the list. Every new technology that comes along seems to go through this process. Every new technology is innovative things that are not stuck with all the sunk costs and all the legacy platforms, and so they get to move forward faster, cheaper, better.

• 52:32Speaker 01

  So I don't know what, who the winners in AI are going to be, but when we look back at it 20 years from now, look at the computer industry, HP, Gateway, go down the list of companies that had billion dollar valuations and effectively went down to zero. You do the same thing with mobile phones. How's that Ericsson phone do you have? Are you going to replace it with the new Nokia? Oh, wait, nobody buys that shit anymore, even Motorola. They're gone because between the iPhone and Android, everything else has been replaced.

• 53:06Sam Parr?

  It's nice to talk to someone, Barry, who doesn't hold back. I think you're, we thoroughly enjoy that. And, you know, Sean and I have been seeing your stuff pop up for years. We're happy we were able to talk.

• 53:18Speaker 01

  Appreciate you coming on. Shout out the book. Uh, sure. How Not to Invest, right over there, hardcover paperback. You know, the last book was Bailout Nation was 15 years ago and I just, it was a slog. It was tough to write. This book was just a joy. It was so much fun to go back over all these conversations I've had and all this research I've done over the years and published one, no one knew who the hell I was.

• 53:43Sam Parr?

  You're a gem of a guy, man. We appreciate you so much.

• 53:46Speaker 01

  Well, thanks so much for having me. I really enjoy this sort of stuff. It's what keeps me going every day.

• 53:52Sam Parr?

  All right. That's it. That's a pod.

• 54:05Shaan Puri?

  All right, let's take a quick break to talk about a podcast because if you're listening to this, you like podcasts and what's better than one podcast? Another podcast. And let me tell you, another podcast you should check out, it's called Success Story. If you like hearing about different success stories and hearing Q and A sessions with successful business leaders, or hearing keynote presentations, or just checking out conversations about sales and business and marketing tactics, this is a great podcast for you. So check it out wherever you get your podcasts.