We found 7 business ideas that will blow up in 2026

Get our Business Idea Database: https://clickhubspot.com/frle Episode 830: Sam Parr ( https://x.com/theSamParr ) and Shaan Puri ( https://x.com/ShaanVP ) rate 7 crazy business ideas that are actually genius. — Show Notes: (0:00) Intro (3:14) Pet Chat (5:47) Super Brain (9:44) At home hyperbarics (13:03) Blue collar meta learning (16:57) Endpoint Arena (21:54) Bathhouse + Steakhouse Experience (27:46) Funday Press (31:52) Dumb phones (41:42) Zach Yadegari's new thing — Links: • HVAC Technician Trainining - https://www.meta.com/experiences/hvac-technician/9277146442386260/ • Endpoint Arena - https://endpointarena.com • The Funday Press - https://thefundaypress.com • Dumb.co - http://dumb.co/ — Check Out Sam's Stuff: • Hampton (joinhampton.com): My community for founders. Average member does $25m/year. Many of the guests are members. Get after it...apply: http://joinhampton.com/mfm — Check Out Shaan's Stuff: • Shaan's weekly email - https://www.shaanpuri.com • Visit https://www.somewhere.com/mfm to hire worldwide talent like Shaan and get $500 off for being an MFM listener. Hire developers, assistants, marketing pros, sales teams and more for 80% less than US equivalents. • Mercury - Need a bank for your company? Go check out Mercury (mercury.com). Shaan uses it for all of his companies! Mercury is a financial technology company, not an FDIC-insured bank. Banking services provided by Choice Financial Group, Column, N. A., and Evolve Bank & Trust, Members FDIC • I run all my newsletters on Beehiiv and you should too + we're giving away $10k to our favorite newsletter, check it out: beehiiv.com/mfm-challenge My First Million is a HubSpot Original Podcast // Brought to you by HubSpot Media // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano /

Speaker names marked ? are inferred from speaking time and the show’s known hosts — they are not voice-verified.

• 0:00Shaan Puri?

  All right, Sam, I got a question for you. Have you ever dated anyone who's a little, little crazy? Could be exciting crazy, could be bad crazy. There is a difference between good crazy and bad crazy.

• 0:10Sam Parr?

  Yeah, there's a, there's a, a thin line.

• 0:11Shaan Puri?

  So I have five to seven ideas for you that I want you to help me figure out. Are they good crazy or bad crazy?

• 0:24Sam Parr?

  Can I tell you what just happened to me?

• 0:25Shaan Puri?

  Please, yeah.

• 0:26Sam Parr?

  Okay, so obviously we're superstars via content. And so I just had my, my, my quote editorial meeting where we talk about like cool stuff. We want to talk about on Instagram or whatever. And previously I told them how I'm reading a book about Ted Bundy. Cause I'm a sicko and I like reading like stories of like crime and stuff. And he brings me a series of tweets on things that I've learned from Ted Bundy. And I was like, are you kidding me? I'm not tweeting out things that I've learned about business from Ted Bundy.

• 0:59Sam Parr?

  This is the nonsense that, you know, superstar creators still have to deal with. We're just like, you know, we're just like the average Joe.

• 1:05Shaan Puri?

  Not as easy as it looks.

• 1:07Sam Parr?

  Oh my God, it was ridiculous. I was like, are you kidding me? It's like Ted Bundy didn't leave any fingerprints for the first 14 murders. Therefore you should learn how to pay attention to the details and plan ahead.

• 1:22Shaan Puri?

  Being mission driven.

• 1:23Sam Parr?

  Yeah.

• 1:24Shaan Puri?

  The Unabomber, a case study.

• 1:26Sam Parr?

  A story of obsession.

• 1:30Sam Parr?

  Um, all right, what do you got? You have something for me?

• 1:33Shaan Puri?

  All right, Sam, I got a question for you. Have you ever dated anyone who's a little, little crazy? Could be exciting crazy, could be bad crazy. There is a difference between good crazy and bad crazy.

• 1:43Sam Parr?

  Yeah, there's a, there's a, a thin line and you know, arguably they would say that about me. That I was the crazy one, but yes.

• 1:49Shaan Puri?

  Oh, you were the crazy one.

• 1:50Sam Parr?

  Yeah. Uh, but yeah, I've, I've dated some people that are off the rocker.

• 1:54Shaan Puri?

  Okay, so today I got ideas for you that I want to know, are they good crazy? Or bad crazy? These are startup ideas that exist, that some, that people are doing. And in business, it's this weird thing because. If your idea is too normal, too understandable, too expected, you actually have no shot.

• 2:16Sam Parr?

  Yeah.

• 2:16Shaan Puri?

  So if you say an idea and everybody in the room nods, if 100% of the room nods and says that's a good idea, run away. You're about to waste three years of your life. You need, some people to think this is the worst idea. This is the craziest. Who would do that? Who would, who would just let strangers sleep on their couch? Who would let strangers into their car? You're just gonna let some random guy drive you to your destination? All the great ideas sound a little crazy upfront. And so you just have to differentiate the fine line between good crazy and bad crazy. So I have, I think, five to seven ideas for you that I want you to help me figure out. Are they good crazy or bad crazy?

• 2:50Sam Parr?

  We have a little bit of a rule on this podcast. So we try to default to optimism and being happy about the people we talk about. And so for anyone moving forward who we insult for this segment, we are actually complimenting you because as you have just said, the worst idea, the better the company it might be. That's like my apology that I'm gonna say right now and I'm not gonna say sorry again.

• 3:08Shaan Puri?

  If we say it's a good idea, that's a compliment. And if you say it's a crazy idea, also a compliment.

• 3:13Sam Parr?

  Yes, yes.

• 3:14Shaan Puri?

  Very advanced. All right. First idea I wanna do is called Pet Chat. I don't know if you saw this, but going viral right now. Chinese startup that has, it's a dog collar that uses AI to translate your pet's barks.

• 3:29Sam Parr?

  Dude, the, it's a, it's a white family with a golden retriever with a white picket fence. Why on earth would you think this is a Chinese company?

• 3:37Shaan Puri?

  It has like Chinese vibes, the whole promo video. You know what I mean? Like, I lived in China and they used to have this phrase, NQR. And they're like, yeah, we have KFC here, but it's NQR. I said, what's NQR mean? They go, not quite right.

• 3:50Sam Parr?

  Yeah.

• 3:50Shaan Puri?

  And it's like, it's KFC, but it's not gonna taste exactly like KFC you're used to.

• 3:54Sam Parr?

  Same, same, but different.

• 3:55Shaan Puri?

  Same, same, but different. And so this promo, this launch video was, was a little NQR of like, I don't think this was made in San Francisco.

• 4:08Shaan Puri?

  With 95% accuracy, they claim, they can tell you what your pet wants.

• 4:15Sam Parr?

  Awesome.

• 4:17Shaan Puri?

  Okay, good crazy, bad crazy.

• 4:20Sam Parr?

  More like amazing stupid.

• 4:23Shaan Puri?

  You broke my game right away.

• 4:27Sam Parr?

  Good crazy or bad crazy, I would say it's pretty, it's pretty interesting. That's actually great. This is great. Good crazy.

• 4:34Shaan Puri?

  Okay, you're into it. You're a dog guy. So I do, I do, there's a part of you that would be like, oh my God, that's ridiculous. But if it worked, I'd like to, you know what I mean? Like, it's kind of in that category. Now, the problem is, it's like all pet products that we've talked about on this podcast. What's, what's the my first million rule about pet products?

• 4:51Sam Parr?

  Who knows?

• 4:52Shaan Puri?

  Who knows? And by the way, best aspect of a pet business is, is the who knows factor. Is their gut health better?

• 4:59Sam Parr?

  Yeah.

• 5:00Shaan Puri?

  Who knows? Is it making them calmer and happier? Who knows? So pet supplements work this way. And for this, the 95% accuracy, everybody in the comments is like, how are you verifying, what is that checked against? Nobody knows what they want. So what are you claiming?

• 5:14Sam Parr?

  A lot of dog, I mean, I was, I had a great dog for 15 years and I could tell what each bark meant. Like if I heard him, like, and I was in the other room, I'd be like, all right, someone's at the front door based off of that. Or now he's got to go to the bathroom, or now he just wants me to come and give him attention. Like I could like hear, I could tell what each meant.

• 5:29Shaan Puri?

  A hundred percent. There's like the, the, the, just wa, there's water versus food, very clear to me.

• 5:34Sam Parr?

  Yeah.

• 5:35Shaan Puri?

  There's, hey, I gotta poop and it's your problem unless you do something about this right now. There's different, different barks. And so I, I think I put it in bad crazy just because I think dog owners know that there are dogs' barks. It's, it's not that hard to figure out. All right. The next one. Also, we're going to stay in China for this one. It's called super brain.

• 5:56Shaan Puri?

  Hey, I want to tell you about something pretty cool. We have a database of all of the unsexy business ideas that have been discussed on this podcast. So hundreds of episodes, the team at HubSpot went through, they pulled out all the unsexy ideas. So not the super high-tech ones, but the simple, relatable, interesting, profitable ideas that we have brainstormed, and they're all available for download for free. Just click the link in the description below. Thank you to our friends at HubSpot for sponsoring this podcast and putting together this free resource for you guys. Back to the show.

• 6:26Shaan Puri?

  What you're gonna see is a person holding up what looks like, almost like a baseball card, or like a Tamagotchi of some sorts, but it's grandma or grandpa. So basically, it's a way to memorialize and stay connected to loved ones who passed away. You upload their video and audio recordings and their personality, and then you can chat with them in your hand anytime you miss them.

• 6:50Sam Parr?

  That's messed up, man. That'd break my heart.

• 6:54Shaan Puri?

  Okay, so you're out on this one.

• 6:57Sam Parr?

  Yes, I want it, but if it's for a grandparent who I knew was gonna die, I mean, it would make me cry all the time, but I think it's awesome.

• 7:08Shaan Puri?

  I've not yet picked a side on any idea so far, just to...

• 7:11Sam Parr?

  Well, let me just say something really quick. They called it Super Brain. I've noticed, so I live in Manhattan, and my office is in this Chinese area, and I've noticed, like, can you read this?

• 7:23Shaan Puri?

  I cannot. What does it say?

• 7:24Sam Parr?

  Okay, it's an electronic store that just says, like, "Air Mart USA Incorporated", and then like, down the street from that, it's like, "American Cowboy Inc", and they sell like iPhone chargers, and then like, a block away from that, it's like, you know, like, USA number one.

• 7:42Sam Parr?

  I love that. I love when these immigrants come over here and they're not exactly sure, like, the best way to phrase things, and they're like, "What's the most American thing we could think of?" Like, that's my favorite thing on earth. I love those stores. I always patronize them. I love them.

• 7:55Shaan Puri?

  It's the Thai food near me.

• 7:58Sam Parr?

  Yes, yes.

• 7:59Shaan Puri?

  Raising your restaurant Thai food near me, so it shows up at the top of your Google Maps or Google search results?

• 8:05Sam Parr?

  AAA locksmith, I'm in. So I love that. And so, it's so funny, they called this Super Brain, because that could just be anything. When I started Super Brain, I thought something else, but yeah, that's pretty amazing. It breaks my heart, but that's amazing. I would say, good crazy.

• 8:20Shaan Puri?

  Yeah. Have you seen the, you're not, you're not watching the NBA playoffs?

• 8:22Sam Parr?

  I am, dog. I've watched, I'm watching the Knicks, partially because I like seeing the celebrities uh, on sitting, like who's sitting on the floor, but also Jalen Brunson is pretty cool.

• 8:31Shaan Puri?

  So Sam, the version of AAA locksmith that you'll appreciate. So these two women uh, were going viral because every time they would show the coach of the Spurs, behind the coach of the Spurs was two

• 8:43Sam Parr?

  Ladies with big boobs.

• 8:44Shaan Puri?

  Two endowed women. And so, um, they were there for one game and people were like, oh wow, like, yeah, hey, I'd love to get more coach reaction shots. And then they were there again the next time and they're like, what's going on here? Turns out, these are two girls, two OnlyFans creators, who had the genius marketing idea of splurging for strategic tickets where they knew the TV camera will show them, literally only from the, between the neck and the belly button. And they're perfectly positioned right behind the coach. So every time they show the coach, they show these girls and their Instagram and their OnlyFans is popping off right now. And I was like, wow, this is the modern day AAA locksmith. Or how do you, how do you show up first in the yellow pages as you call yourself AAA locksmith?

• 9:24Shaan Puri?

  This is that. And I was like, honestly, women, I, you know, ladies, I respect the hustle. This is a incredible marketing move. I do appreciate it.

• 9:31Sam Parr?

  That was pretty brilliant how he started with uh, super brain and then went to AAA locksmith and you weave that in.

• 9:39Shaan Puri?

  If you talk to me for long enough, that is where I end up. It's just a question of is it 10 minutes or 10 hours? The conversation will land there. All right. Ready for the next one?

• 9:48Sam Parr?

  Yeah.

• 9:49Shaan Puri?

  This is kind of up your alley. You're a health and fitness, and I would say early adopter, arguable influencer, but have you seen the trend of hyperbaric chambers at home?

• 10:00Sam Parr?

  Yes. So hyperbaric chambers are interesting. That looks ridiculous. That looks like a uh,

• 10:07Shaan Puri?

  That looks awesome.

• 10:08Sam Parr?

  It looks like where like, you know, you would be put to death.

• 10:12Shaan Puri?

  It looks like he's like an astronaut or something, yeah.

• 10:14Sam Parr?

  Hyperbaric chambers are interesting. So the reason I've known about them is I'm a huge running nerd. And in the 60s, 70s and 80s, and even to this day, a lot of the US Olympic runners would go and move to flagstaff for three or four or five months at a time because they would want to be at altitude. And then people were like, what would happen if we let these guys sleep in a chamber that had less, I guess, less air or thinner air? I don't know the right terminology. And you would build, you would just be more efficient with oxygen and thus a better endurance athlete. And now a lot of people think that this for the average human is pretty cool. Is that the story?

• 10:46Shaan Puri?

  Yeah, so there's, people are now trying to build, like we've seen saunas become something that used to be at a gym or at an external location. Now there's at-home sauna brands that do hundreds of millions in revenue. We saw the same thing with cold plunge. I think the plunge guys, you know, they sent us a home cold plunge tub. And, you know, those, I forgot what they were doing, but you know, they were doing 100 million just direct to consumer, no retail presence of people buying cold tubs for the home. And the prediction or the idea here is just like it happened for saunas and cold tubs and red light, it's going to happen for hyperbaric chambers next. And so there's a couple of companies trying to do these at-home hyperbaric chambers. What I liked about this one was the look was very different than the normal hyperbaric chamber and visually distinct.

• 11:31Shaan Puri?

  And I think the visual, just like how cold plunges and saunas became something that you would share on Instagram because it's like this weird like wellness flex or like discipline flex. I think hyperbaric chambers could have that same potential. What, what do you think? Good crazy or bad crazy?

• 11:45Sam Parr?

  I keep saying good, but it's awesome. Do you know what I think, what it should be is, have you ever traveled with your children and in a hotel room, you have to like share a room? And so there's these like dark tents.

• 11:57Shaan Puri?

  Like a blackout tent.

• 11:58Sam Parr?

  A blackout tent. They're pretty awesome. So like you travel and you like can build like a crib and it's really dark. So you could still like have the light on in your bedroom if your kid has to sleep in your room. My opinion is if I was Eight Sleep or a sleep company, it needs to be a sleep company, just needs to make like, um, you know how like little girls have like these beds that have like the, like the-

• 12:20Shaan Puri?

  Princess canopy?

• 12:21Sam Parr?

  The princess canopy, yeah. You need like a, like a king canopy where it's like, you know, you go in and you sleep it with less air and you come out. That's, that's what it should be.

• 12:30Shaan Puri?

  I don't know if physics allows it to be like that.

• 12:33Sam Parr?

  It does, no.

• 12:34Shaan Puri?

  It's a pressurized air, right? You have to, like, actually, I think one of the challenges with this is it's technically a medical device. So H B O T, which is I guess the hyperbaric whatever therapy, is a medical device. You can't make claims without clearance or safety risk. Pressurized oxygen in an enclosed space. It's harder to make it sexy like a cold plunge, which is basically a tub of water. So I think that's the potential downside of this one, but could be something there.

• 12:57Sam Parr?

  Also, don't you just need your head in it? Like not your whole body, so couldn't you just do like an astronaut helmet? That'd be amazing.

• 13:05Shaan Puri?

  All right, next one. Number four, the blue collar meets nerd combination that you didn't expect. It's kind of like, what's a food you didn't expect? Not the cronut, it's like the Doritos Locos Taco. What else? It's like, what is the unexpected food combination that sounds gross, but is actually great? This is that. It's learning to be an HVAC technician by playing a game on the Oculus Quest. That Meta made, I don't know if you've seen this.

• 13:36Shaan Puri?

  So they have, they've created, can't, they've created these quest games that are like data center operations engineer. And you're like playing like a flight simulator. But they're actually using it to train and hire people because they badly need more technicians for these jobs.

• 13:51Sam Parr?

  Okay.

• 13:51Shaan Puri?

  And I think this is pretty interesting. What, what, what say you about this? Look at this guy, like, tell me you wouldn't play this game.

• 13:57Sam Parr?

  I don't play video games really, but I do love like war sims.

• 14:01Shaan Puri?

  I do HVAC.

• 14:01Sam Parr?

  No, I like like war sims and oddly enough, there's like a trucking sim, a trucking simulator that I find oddly relaxing. But I do like simulators. But I don't want to play with, I don't want to be an HVAC person, no.

• 14:17Shaan Puri?

  Look at this guy, look at this. I feel like I actually need this. It's not even a want. I think I might actually need this.

• 14:23Sam Parr?

  You know what I used to do is I used to love buying old motorcycles and like taking them apart and like cleaning all the parts and putting them together. That was like a huge hobby I had. I loved doing that in college. I would definitely play a game where I had, could do that, but I wouldn't want to do HVAC. So I think this is, this is crazy.

• 14:39Shaan Puri?

  How tight is the bond when you meet another person who loves motorcycles or taking them apart?

• 14:44Sam Parr?

  It's sort of like when I see another mixed race couple. I just, you get a nod.

• 14:49Sam Parr?

  It's a nod and a thumbs up.

• 14:51Shaan Puri?

  Yeah, straight to third base in that relationship.

• 14:53Sam Parr?

  It's like, we know.

• 14:56Shaan Puri?

  Like the intentional walk and then you get to go all the way around the bases, actually.

• 15:00Sam Parr?

  Whenever we used to see, before I had kids, whenever I saw a mixed race couple with a, with a stroller, I had to stop myself because the first like eight times I was like, I was like staring into the, the stroller so hard. And I'm like, sorry, I'm just trying to see like what your combination is going to look like. Just so I know what we're going to look, what my kids will look like.

• 15:19Shaan Puri?

  You have a Pantone shade chart. I just want to see where you fall.

• 15:22Sam Parr?

  I just want to know. And there was, there's whole Instagram handles dedicated to that, like different combinations.

• 15:27Shaan Puri?

  Don't you think they need a better term for it than mixed race couple? I feel like you deserve a much cooler phrase for that.

• 15:33Sam Parr?

  I call my kids super babies. I'm like, no, they're super babies. They're, they have a diverse gene pool.

• 15:38Shaan Puri?

  Yeah. You need like, I don't know, like what's the thing called when you do froyo? And it's like the black and white swirl, like a swirly. You need that. All right. Aplon Mediquest are teaching blue collar trade skills like HVAC repair, welding, plumbing, electrical through hands-on VR simulation. You put on a headset, you practice diagnosing a broken AC unit and assembling an EV battery pack, risk-free, repeatable and gamified. There's multiple players doing this like interplay learning in Austin, Texas. They're the leader. They have hundreds of hours of HVAC, solar plumbing and electrical training. They, they could actually get you like certified as a technician or an associate just using Quest. Skill vary does this for welding and painting simulations. There's a massive shortage, 500,000

• 16:19Shaan Puri?

  unfilled HVAC and plumbing jobs in the US alone and training is slow, expensive and dangerous to do on real equipment. I am a believer in this, Sampar. Good crazy.

• 16:29Sam Parr?

  My buddy who owns an HVAC company, they have this thing called Hoffman University, where they put new recruits in for months or weeks at a time. And so I'm a little bit familiar with what he was just telling me. And I went and saw the facility where they have like, they call it a university. It's just like a, you know, two month training program or whatever it is. It's pretty cool. And there's a huge need for this. I didn't, I didn't fully understand it till I saw his play. So yeah, it's pretty cool. I just don't want to play it as a game.

• 16:54Shaan Puri?

  Right, right. But if you wanted the job.

• 16:56Sam Parr?

  If I wanted the job.

• 16:58Shaan Puri?

  Or you want to hire people. This is brilliant. Number five. Endpoint Arena. You're going to need to, I'm going to put the glasses down and do the sort of nerdy push up the glasses here because this one's a little highbrow. It's combining two things that I only partially understand. Prediction markets and biotech clinical trials. So I don't know if you've seen this, but these guys made a prediction market for clinical trials. So I don't know if you're familiar, but basically on the stock market, there's lots of drug companies, pharmaceutical companies that their trading is highly dependent on the outcomes of upcoming, you know, phase one, phase two, phase three clinical trials. And there's a huge, I mean, my cousin used to work at a hedge fund and the whole idea

• 17:41Shaan Puri?

  was like, if we can have a higher estimation of the probability of success of that trial, we know where the stock's going to move once that's confirmed. And so there's a huge incentive to understand the science and understand the actual true probability versus what the stock market is predicting. And so Endpoint Arena created a poly market essentially just for betting on, you know, right now, lutetium 177, rosopatatum, terataxol, terodactyl, the metastatic prostate cancer. So that, that's obviously what I'm pretty well versed in. And right now it's 33% yes, 67% no. And you could see how much is being bet on it.

• 18:21Shaan Puri?

  And you could actually either hedge positions by betting here in addition to the stock. You can use these, you know, prediction markets, which are typically higher accuracy than, than, you know, individual experts.

• 18:36Shaan Puri?

  Because you get the wisdom of the crowds that have skin in the game. So it's very interesting to me. What do you, what do you think of this? What do you, what do you have to make of this?

• 18:43Sam Parr?

  Super fascinating. How'd you find this?

• 18:46Shaan Puri?

  A guy tweeted this out.

• 18:48Sam Parr?

  Interesting name. I think I love it. But you know why it's called Endpoint Arena is go to the top left of the website and tell me what you see, Sean.

• 18:56Shaan Puri?

  Endpoint Arena, season five? Is that what you're looking at?

• 18:59Sam Parr?

  Yes, it says season five, which leads me to believe, are they trying to make it like a series? Like, is the Endpoint Arena like this is the show? And the show is like, will this drug get approved or not?

• 19:12Shaan Puri?

  Yeah, I have no idea. This is amazing. So.

• 19:15Sam Parr?

  That's kind of fascinating, right?

• 19:17Shaan Puri?

  Okay, here, let me just read you this article. One day in early May, a web-based platform Kalshi tied two contracts to a upcoming psilocybin drug. They could wager on, uh, when, on when the company would submit the drug application for blah, blah, blah, and the FDA would approve it or not. These are event contracts, which is kind of the basis of all prediction markets. They're trying to speed up science. Endpoint Arena CEO Michael Fisher, who has a PhD, studied economics, computer science at Stanford, became curious about the promise of prediction markets and he created an app around this. He said, "I became very interested in the concept of experimentation and encouraging other people to think about and place bets on what they think is going to happen if they do certain experiments." He argues that clinical trial-focused prediction markets can democratize, keyword, that's a trigger word for us.

• 20:01Sam Parr?

  Yeah.

• 20:02Shaan Puri?

  Democratize the trial process and give participants motivation to become experts and improve experimentation, blah, blah, blah.

• 20:08Sam Parr?

  Okay, so the why here is a little bit of a turn off. I don't think, I, I think he said a lot of words, but he really was just saying, we want to gamble. I think that's, I don't find that interesting. I wouldn't want to line this for prediction markets. And correct me, is this like, is this you and me if we take opposite ends of the bet? Are we betting against each other or are we buying stakes?

• 20:28Shaan Puri?

  We, uh, so the way it works is there's a price for a yes contract. And every time somebody says yes on the yes contract, the price of yes will go up unless there's corresponding pressure on the no side. So it's basically, there's no, there's no bookie. There's no middleman who sets the price. The market sets the price. The yes is versus the no's. It's not directly like a stock market where I'm buying your shares necessarily. But I can buy, I can put money in at yes, and the more I do it, it'll skew the price ups to incentivize people to take the other side of the action potentially. Let me just read you what he said. He made the bold claim that prediction markets could eventually provide scientific benefit. Here's a hypothetical example. A known GLP-1 drug is being studied in a new indication. If somebody already taking therapy for the therapy for diabetes or obesity,

• 21:12Shaan Puri?

  experienced improvements related to the new condition being evaluated to the trial, they could use their firsthand information to inform a prediction on the market. In theory, patterns that emerge through those predictions could provide early signals about a drug's potential and additional indications before the trial is released. So, for example, one could do a more focused targeted trial with fewer people. It's a way to speed up science and create a market where one is incentivized to move quickly and use fewer resources to get towards an outcome. I don't know if I fully understand or buy that.

• 21:39Sam Parr?

  I don't know if I fully understand it or buy it. I don't understand it, therefore I am going to say that's stupid.

• 21:45Shaan Puri?

  I know I don't understand it. And I guess therefore I know I don't buy it.

• 21:51Sam Parr?

  This is, I can't decide. I think it's very interesting, but I would say bad crazy.

• 21:57Shaan Puri?

  Hey, let's take a quick break. You know that feeling when strategy is done, the brief is written, everyone's aligned, and you realize someone still has to sit down and actually create all the content? That someone is usually you, and it's due tomorrow. Well, the Breeze Assistant from HubSpot can help. It works right inside HubSpot. You can draft a campaign copy, blog posts, emails, all in your brand voice, all using your actual customer data. So you don't create just content, you create content that converts. Check out hubspot.com, the agentic customer platform for growing businesses.

• 22:25Shaan Puri?

  Number six, the Cleveland Schwitz.

• 22:30Shaan Puri?

  Great name. This is a interesting company. So check this out. It's a bathhouse plus a steakhouse.

• 22:40Shaan Puri?

  In Cleveland. This is actually the reboot of The Office. All right, so a 98-year-old Jewish bathhouse in Cleveland that combines Russian-style steam, cold plunge, and massages with giant T-bone steaks and cocktails. You sweat, you plunge, you eat steak. It's a full social experience, part spa, part steakhouse, part private members' club. Isn't this amazing? It's blowing up right now. Barstool called it "the hottest reservation in the country this winter." $165 a person covers your drinks, your steam, your cold plunge, and a full meal. Their phones are ringing off the hook with reservations at all hours. It's attracting millennials and Gen Z who are discovering it through social media. They recently- Only open ladies days and coed days after being male only for decades.

• 23:22Shaan Puri?

  A group, you know, for example, a group of six friends could book a Saturday at the Schvitz. They alternate between the steam and cold for a couple hours, get massages, then sit down for steaks and cocktails. It's the new going out. It replaces the bar, restaurant, spa or nightclub for an outing.

• 23:36Sam Parr?

  I'm in. That's awesome.

• 23:38Shaan Puri?

  It's not even crazy. This is just downright spectacular.

• 23:42Sam Parr?

  Have you heard of this company called Othership?

• 23:44Shaan Puri?

  I'm an investor in Othership. I love Othership.

• 23:46Sam Parr?

  So I went to my first Othership session. So basically the best.

• 23:50Shaan Puri?

  Describe it, what it is to somebody who doesn't know.

• 23:52Sam Parr?

  So the one liner that I would describe it is it's SoulCycle for sauna. And so in Manhattan where I live, it's all like young, it's like a combination of hippie dippy, but also like yuppie tech people. It's quite fun and you go for an hour long or maybe 45 minute long session. And there's cold plunges and then there's a huge sauna where you're in, you're like basically, you know, naked with like 50 people in the sauna. And then there's like a leader who's doing breath work and, and is like moving the towel to get like the eucalyptus flavoring in your face. And it calms you down in a weird way. I'm, I'm not doing it justice, but it's actually quite awesome.

• 24:30Sam Parr?

  And there's loud music going on. Again, I'm not doing it justice, but for some reason you do get in this little strange trance where it is, uh, it's hot in there. You, you have a certain smell, you hear noises, you feel the wind going against you. It's quite cool. And they even have like single nights where you can like go and like, um, you, everyone there is single. And, uh, it's pretty awesome. I'm actually, I thought it was amazing. I went one time and then my wife and I like will go on like our date night. And you can go at like nine PM.

• 24:59Shaan Puri?

  That's amazing. Yeah. I've, I'm so jealous. I haven't gone there. They opened up New York. I think they opened up one more location somewhere. They got a bunch in the works. I really want one to be out here in the Bay area.

• 25:09Sam Parr?

  Is it a good business?

• 25:10Shaan Puri?

  It's a great business. And I think the hard part is his, he didn't try to make like the Subway sandwiches of like locations where it's just like this very simple box. No, this is high end. This is like high end everything. And it's like, he wanted to make what I think he successfully made, which is the most epic kind of sauna breathwork experience that's probably ever been made as like a place you can go. And so I saw Dana White, the president of the UFC, did one. He went to one. He didn't know anything about it. He went to one. He's like, standing up. He's like, I don't know what like, this is the most amazing place I've ever been to. He's like, if you're in New York, you need to go to this place. This place is incredible. And he grave this like, he went live on Instagram because he was just so hyped from what he's

• 25:52Shaan Puri?

  like, that was amazing. And so I'm pretty jealous. I really want to go to go check it out. I'm a big believer in breathwork. I've been using the other ship. Yeah, you've been talking about breathwork for like six years now. Yeah, I think they're kind of deprioritizing the app. But even better than the app is like, people don't really use or know about this phrase, but state is going to become a very important word over the next 10 years. Managing your state, being in a great state, it can, you know, state of mind, but really it's just how you feel, how you experience the things you experience. So if you are in a bad mood, you can go to a good thing and have a bad time. If you're in a great mood, you can, like I've told the DMV story before, you can go to the DMV and have a great time. And I think most people are pretty poor about managing or controlling their state. And the easiest way to manage and control state

• 26:37Shaan Puri?

  is not to think your way there, but to use the body. The body can drag the mind. And so going into hot, cold, breath, and music, and you can, and certain odors, like, you know, eucalyptus, you can literally change your state. And I think that's going to become very addicting to people. I think people are going to love what they're getting out of that. And it's very similar to why SoulCycle and Barry's Boot Camp work. It's not because it's the best workout. In fact, you could argue in many ways, CrossFit, Barry's, SoulCycle are not ideal workouts. They're not great for strength training. You're not getting, people's form is all over the place. But You go, you're in a dark room with a bunch of other people. It's a communal experience. The music is pumping. There's the leader who makes it so you don't have to think. You feel a sweat. You're doing hot yoga. You know, you get the temperature thing. You change states.

• 27:20Shaan Puri?

  And I think that's what people go truly for, not the fitness layer.

• 27:24Sam Parr?

  It's kind of becoming a recurring joke that every come. Everything comes back to like when we were 14, 15 years old, reading books on pickup artists and how to meet girls. And one of the first things that they try to teach you is you have to go into like a session to meet a girl. Like if you go to a bar and you're like, I want to meet a girlfriend or whatever. You have to change your state and you have to be in a positive state. And then what they try to teach you is when you meet someone, how to bring them into your state. And so that's pretty funny that you predict that state's the new word. The word generative is out, state is in.

• 27:51Shaan Puri?

  State's gonna be in. I think it's gonna be in.

• 27:53Sam Parr?

  So I think this is awesome. I'm, I think.

• 27:55Shaan Puri?

  Cleveland Schlitz, we love it. Uh, I wish it wasn't in Cleveland though, but I do like.

• 27:59Sam Parr?

  That's a horrible name. Cleveland Schlitz. Shitz.

• 28:02Shaan Puri?

  Schwitz.

• 28:02Sam Parr?

  Schwitz. Yeah. It just sounds like there's a lot of bacteria there. Like when I think of that word, I think of like the steam is coming from like a sewer.

• 28:14Shaan Puri?

  That's the Oakland Schwitz.

• 28:17Shaan Puri?

  All right. Number seven. The Fun Day Press. Have you seen this?

• 28:23Sam Parr?

  No.

• 28:24Shaan Puri?

  All right. So imagine a newspaper like the Sunday Press, but it's the Fun Day Press. It's a newspaper that has none of the news that just makes you depressed and only the fun games and comics. So this is made by, um, a guy that we, we met who is like a pretty prolific board game designer. It's that guy right there on the left. And, uh, he's made a bunch of like, like, I think he made, is it Cards Against Humanity? He made like one of the big games, uh, like that's like one of the bestsellers in the world. This guy's a very creative guy. I went and did a call with him and behind him, like his backdrop was not like a library of books. It was a library of only board games, like thousands of different board games that you've never heard of. And this guy's like a game designer. And so he created this actual physical newspaper that gets delivered to you.

• 29:07Shaan Puri?

  That's got like crosswords and Sudoku's and like just the fun parts. And none of the depressing heady stuff that comes in normal news. What, what say you?

• 29:15Sam Parr?

  Amazing. Uh, I'm so into this. I think this is awesome. Do you remember Highlights Magazine?

• 29:20Shaan Puri?

  No, what is that? Is that like the city, like cool stuff in the city? Is that what that is?

• 29:24Sam Parr?

  No, so if you Google Highlights Mag, I assume this is for kids, right?

• 29:28Shaan Puri?

  No, this is for adults.

• 29:29Sam Parr?

  Oh, this is not, I, it looked like a, like it was telling you like cool, like.

• 29:33Shaan Puri?

  No, it's kind of like the Lego kits for adults and like, you know, like, what do, what do, what do we call it? Cadolting? Cadolting is the trend. It's like a multi-billion dollar industry of like.

• 29:42Sam Parr?

  Yeah.

• 29:42Shaan Puri?

  Giving adults things that feel like their childhood that will help de-stress them.

• 29:47Sam Parr?

  I think that's a horrible word because that just makes me want to punch myself if I say I'm a cadalt. It's like when people say like.

• 29:53Shaan Puri?

  You're the name police today.

• 29:54Sam Parr?

  It's like when people say like they're adulting because they scheduled their first doctor's appointment. My reply to that is what you've heard before.

• 30:00Shaan Puri?

  Wasn't on your bingo card?

• 30:01Sam Parr?

  It's like, yeah, it's like, dude, you're 22, okay? If this was 1946, you'd have eight confirmed kills in the South Pacific. Like, don't tell me that you're adulting by scheduling a doctor's appointment, okay? Be a man and just call and get a doctor's appointment. I don't need.

• 30:14Shaan Puri?

  Very Scott Galloway of you. That was, that was, that was tight. I like that.

• 30:17Sam Parr?

  I just think it's ridiculous. I think that cadolting is stupid. That said, the Fun Day Press.

• 30:22Shaan Puri?

  You literally do this, by the way. You collect mini foods out of LOL dolls and you do, buy elaborate Lego sets that you do like for nights on end.

• 30:32Sam Parr?

  I'm not going to hashtag it though, but I will talk about it on a podcast in front of millions of people, so it's different. This is pretty interesting. Um, yeah, so Highlights Magazine was, I thought this was for kids. So, but Highlights Magazine is like what I grew up like reading as a kid, so I thought this was going to be comparable. But, uh, this is pretty interesting. Does it sell? Do, do people buy it?

• 30:48Shaan Puri?

  Yeah, I think it's kind of new, but, uh, okay, here's the, here's what it says. It's an early-stage indie project. There's a competitor called The Sunday Club that runs the exact same model. All games, no news. Also, the New York Times games-only product, so no news from the New York Times, is, has a million paying subscribers at $5 a month, 60 million in ARR. So this is basically the physical, printed-out version of, of that idea.

• 31:13Sam Parr?

  Yeah, I think it's pretty awesome. Let me show you something kind of interesting. I've been really interested in physical newsletters. And this is sort of tangential to it, but I read this article in the Wall Street Journal, how there's this crossing, the headline is the crossing guard making $14,000 a month mailing out her musings from her job. And so it's this woman named Christine and she has a monthly physical newsletter where she just writes about like things that she's experiencing as a crossing guard. And it's just entertainment. It's just silly. It's cool. And she posts, she like, I forget how she shared this out, but I don't think she had a very big audience. And now she has tens of thousands of dollars a month where the people pay money to get this physical newsletter. And I, I think I said this two years ago, actually, that I think that like these, I

• 31:57Sam Parr?

  wouldn't call it a magazine, but I would literally call it a physical newsletter. The jankier, the better. Like if it looks like it's on printed paper that's stapled together in a manila folder, I think that you can make some really cool products that way. And I think that people are going to continue to be drawn to quirky things like this. And the Fun Day Press is one of those that fits that category.

• 32:18Shaan Puri?

  All right. Well, I appreciate you playing my game. Crazy, uh, crazy good or crazy bad.

• 32:23Sam Parr?

  Do you want me to tell you something that's similar to this that you can, um, I'll give you two more ideas that are actually quite similar to this last one that you can kind of, uh, you can judge?

• 32:32Shaan Puri?

  Today's podcast is brought to you by my friends at Mercury. Uh, they make the world's best banking product. I think you know this already. I use Mercury for all of my businesses. I think I have like maybe seven or eight businesses. We use Mercury as our business banking across all of them. And now they actually just launched a personal banking account. So I have my personal account there. I moved off of Wells Fargo and Chase. I'm just all in on Mercury. Why? Uh, I like products that are easy to use. I like products that get me and the problems that I have. So like very easy to make a joint account with my wife, very easy to spin up virtual cards. Uh, one click and I get savings yield. It just has all the stuff that I need in one place. So if you're looking for the best banking product on the market, it's definitely Mercury. I will fist fight anybody who disagrees with me on that. Go to mercury.com slash

• 33:13Shaan Puri?

  personal and learn more. Mercury is a fintech, not an FDIC insured bank. Banking services are provided through Choice Financial Group and Callum NA, members FDIC.

• 33:23Sam Parr?

  All right, so I bought this thing called, I guess it's, I don't know what the noun that they would describe it, but it's a dumb phone, but go to dumb.co.

• 33:32Shaan Puri?

  Bookmarked. All right, dumb.co. Hello from the flip side.

• 33:36Sam Parr?

  Okay, so check this out. It's a flip phone. So I have this flip phone. It's just a it's just a TCL phone. It's $25 and then $20 a month after that. And what they've done is they've created an app that I have on my phone and it's basically, I believe this phone is its own phone, but reality is, is that it's more like a forwarding phone. So if you call my phone, I can turn my phone and my, I can turn my iPhone in dumb mode or smart mode. If it's in dumb mode, that basically means I can't receive calls and all the calls are going to go to here and all the texts are going to go to here. And replying to a text message on here is a huge pain in the ass because it's like the Nokia, you know, where you have to like to get to the letter C, you gotta click it three times.

• 34:18Shaan Puri?

  Three times, yeah, yeah.

• 34:19Sam Parr?

  And so it's pretty cool, but here's why I think this is particularly interesting. And so they have this, when you order it, they have this documentation. They give you a pamphlet on like how to set it up and the branding is quite good. So like if you go to their website, click where it says, I think, month free of phone. And so there's not any articles written about this company. And so they actually have a customer service number. I just called the customer service this morning and I was like, what's the story of this company? Tell me everything. And I could tell, I was talking to the CTO. I could tell it was like a three or four person company because I could hear people in the background and I was literally calling his phone because I could like FaceTime him. I could tell. Basically, the background is it's a guy who previously had a company. He's sold it. He's self-funding this company. They have four full-time employees, according

• 35:04Sam Parr?

  to the person I called this morning. And it started because he hosted like a friend's challenge where it was one month without a phone. And they found that one month without a phone wasn't particularly feasible. And so he's an entrepreneur and so he created this app that helped you turn a $25 TCL phone, which is what this is, into a forwarding device where you can sort of like replace your iPhone at least for parts of the day. And it's quite interesting and their branding. It's really cool. If you go to the website, everything is like very like old schooly and but but fun. And there's like Polaroid pictures and I have a feeling that this is gonna take off. I don't know if this company is gonna work, but I think it potentially could.

• 35:45Sam Parr?

  The reason I think that is if you go to, uh, there's a subreddit called dumb phones that I've been a subscriber to for a while now. And it's been taking off. I think it has 200,000 subscribers on it and I've been noticing that it's definitely been growing. It's definitely been growing a lot and it's quite fascinating. And I looked up a bunch of different reviews for a variety of phones and I settled on this one. And I went and looked and CNN recently did the best ad campaign ever for this company. So basically they took one of their presenters and they had him do a brain scan where they measured his short term memory. So they had him read something and they were able to, I don't know how the science works, but they were able to look at like, how focused were you when you were reading something, how much did you remember and a few other tests. Then they gave him this phone, this brand, this is how I found it.

• 36:29Sam Parr?

  They give him this phone for two weeks and then they had him redo the test. And his capacity to focus and his capacity to remember went up significantly. And I saw that and I was like, that's the greatest ad I've ever seen. This is perfect. Plus you do these one month challenges where you buy the phone and it's only $20 and it's $20 or $25 a month after that to subscribe and get their service. I think it's really cool. I think this could take off and the company I believe is only four months old.

• 36:56Shaan Puri?

  Have you been using it?

• 36:57Sam Parr?

  I just got it this morning. I just got it this morning. I just got it this morning and I'm so I'm gonna test it out. I can give like an update, but I think it's really promising. And I noticed that when I walked out into my office and showed it to my team, I was like, check this out. Everyone was like clamoring. They're like, what is that? Let me see that. And I think it's really fascinating.

• 37:13Shaan Puri?

  I mean, the problem is, the problem is so real. Total agreement on the problem. And then the question is, which of these solutions is gonna be the one? Like you've told me about brick before, how you brick your phone. You've told me about the dumb phone and, you know, there's other people. You know, George Mack has two phones, one's a smartphone, one's a dumb phone. Like, you know, people have these like different systems. I'm really curious what the right solution is gonna be. But the problem is, is gargantuan because everybody's got the phone and everybody, everybody who has a phone is addicted to the phone. I really don't know anybody who's Not addicted to their phone. So, you know, in my life, I don't know, of all the people I know, it seems like there's a ninety five to ninety eight percent addiction rate. And the question is, what's going to be the nicotine patch for that? What's going to be the AA for that?

• 37:57Shaan Puri?

  How are people going to get off this addiction? Is there going to be a solution that that some percentage of people gravitate towards?

• 38:04Sam Parr?

  My opinion is that this to all the big companies out there, this appears to be a very niche, silly thing. My prediction is that in ten years, this will not be. I do not think-

• 38:15Shaan Puri?

  If Apple came out with this, if Apple came out with a version of this, I think they could sell a billion of these things.

• 38:20Sam Parr?

  Well, you know that they're like, if you Google Apple flip phone, like there's, they're working-

• 38:25Shaan Puri?

  Are they working on it?

• 38:26Sam Parr?

  Yeah, yeah, yeah, yeah. I don't think it's rumors. I think they've announced it, but there's for sure rumors. iPhone Fold is what it's going to be called. Now, I don't know if it's like another screen. I don't know what it is, but they're calling it like a flip phone. So I guess like there's all these, and it's not important exactly what it is, but there's all these breadcrumbs out there that I'm seeing that's pointing to like, this is actually going to be a megatrend and not just a niche thing. And I can give you another really cool example. Have you heard of this lady named Cat GPT?

• 38:54Sam Parr?

  Okay, look her up. That's her Instagram handle. Okay, so this lady started getting popular on Instagram. I think she has four or six hundred thousand followers.

• 39:02Shaan Puri?

  Incredible name.

• 39:03Sam Parr?

  Yeah, it's cool. And she started doing educational videos on AI. And one day in two thousand twenty three, she came up with this idea to create a physical phone, like a landline. And she like made a post about it and like no one wanted it. So she kind of put it on the back burner. And then last year, she was like, you know what? AI is actually like can make this process a lot better. Let me see if I can use chat GPT to make this product a little bit better. And she used the product chat GPT to help make this a physical landline. It's not really a physical landline, but it looks like a rotary phone, like the ones that like your grandparents maybe you had or like these like old school physical phones. And she used chat GPT to like help get it approved by the FCCs because you had to like do some approval process and to help like design it, whatever.

• 39:46Sam Parr?

  And she put a video out about it and it went quite viral, I believe.

• 39:49Shaan Puri?

  Dude, this is amazing. It's a, it's a physical phone, like the old school phones, like you could either have it on the wall, the ruderie one, or just a normal, normal corded phone. But it's a Bluetooth device to your actual phone.

• 40:01Sam Parr?

  Yes.

• 40:02Shaan Puri?

  So smart.

• 40:03Sam Parr?

  And her branding is beautiful. And what then, in 2025, she launched this to her audience and she was like, you know, I tried this in 23, no one really wanted it, but I have a bigger audience, screw it, let's do it. And she sold $800,000 worth of this product in five months. Now, in 2026, she's tracking, or she says the goal, and it's early in the year, but tracking towards $5 million a year in revenue. And if you go to her website, to me, what's quite clear is that she can have all types of SKUs. And I think she said this, I think she wants to launch this thing called Cat Labs. So basically, she can create all types of phones, but if I was her, I would basically look at everything in my phone that does something, or even my Alexa that does something, how do I create a product that undoes it?

• 40:47Sam Parr?

  Now, this sounds crazy, but you could have like a handheld GPS, or you could have like an old school, more old school alarm clock, that, that doesn't do anything else, but just goes off and on. And maybe you could use your voice to like turn it on and off. Or you could have like a, like a jail for your phone. And you could become a company that's all about phone addiction issues. And you could have a variety of SKUs. And the same way Ridge Wallet started with wallets, and now they also sell-

• 41:12Shaan Puri?

  Giving away free game here, I love it. She should do, the phone jail is a great idea.

• 41:17Sam Parr?

  It's cool, right? And I used to have a phone jail, it was just like KitchenAid.

• 41:21Shaan Puri?

  No, no, but you gotta like make it look like a phone jail.

• 41:23Sam Parr?

  I had one that was just like a timed Tupperware container. But I think that she does a beautiful job with branding and everything's pretty cute and cool. And, and it's like, it's the clear like, you know, David versus Goliath, with Goliath being addiction and David being like, but don't you just want to like focus and make your brain feel good and be less lonely? And I think that's such a great marketing story and she's doing a really good job with it.

• 41:48Shaan Puri?

  This is a great find. I love this. That is really cool. And I like the sort of anti, just be the anti of the main thing. It's not like you're trying to convince everybody. It's just that 1% of people are going to feel overstimulated by the thing. And if you can provide the alternate and you can do marketing via TikTok with really visual buzzy products that are going to get people talking in the comments, which is exactly what this does. Like her top TikTok just says, I brought back landlines and she's holding one of the physical phones. And there's going to be people who like it, who hate it, doesn't matter, but it's going to get a reaction. That's how you can grow, you know, grow these types of businesses. And then if you just up level it and say, well, am I really just selling a landline? Or am I selling a return to the physical?

• 42:29Sam Parr?

  Yeah.

• 42:30Shaan Puri?

  Right? A return to the real. And it's like, oh, I like that. There's a lot of people who want to return to the real. What does, what does that entail? Oh, there's other products that might make a lot of sense in that case.

• 42:37Sam Parr?

  Yeah, it's sort of like what, um, what's that funny bottled water company? Murder?

• 42:43Shaan Puri?

  Liquid Death.

• 42:43Sam Parr?

  Liquid Death. Uh, like, it's sort of like that where it's like with these phones and like this thing that I have here. The moat is not the technology right now. The moat is not the product. The moat is the brand. And I think that with, if you took someone who was in advertising and you said, just focus on ads and focus on, building a brand that's really, really cool, that is the moat.

• 43:05Shaan Puri?

  Did you see, um, Zach, whatever, I forgot, Zach Yadegari, the guy, the guy who did the Cal AI app. So the teenager.

• 43:13Sam Parr?

  I know what his new thing is. Did he announce it?

• 43:15Shaan Puri?

  Yeah, it's on, he did like a YouTube video. It's gonna, let's talk about it. So let's give the context. So he came on here when he was, I don't know, 17 years old or something. He was in high school. He like came on the podcast in between class periods. He like skipped, skipped, skipped class to come be on our podcast. And he was doing a calorie tracking app, uh, not an entirely new idea, but he did it. He made a simple app with his friends and they really leveraged TikTok to grow the app. And he talked exactly about what he was doing. He was at a few million in NARR at the time. And they grew it to something like 20 or 30 million in ARR and they sold the business. And he's now he's like a college student who, you know, sold, sold a business for, I don't know, a bunch of money, somewhere between, you know, let's call it 50 to 100 million bucks. Last time he was on, he came on after he sold it and he was talking about what he wants to do next.

• 43:59Shaan Puri?

  He said, I want to do something with hardware, something physical, partly because it's just a fun challenge, partly because seeing, you know, where can I go where there's less competition for, when it's getting easier and easier to create content, easier and easier to create apps. How do I do something that's a little bit different? And so he just came out with a YouTube video announcing his new thing, uh, which, you want to describe it?

• 44:19Sam Parr?

  I didn't watch the video. I had just known that, I knew what space it was going to be in and roughly the product. Well, I didn't see the video. Where did he, uh, what's it called?

• 44:26Shaan Puri?

  It's an alarm clock. It's an alarm clock and it's basically an alarm clock that you, it's like a physical brick. So you put it somewhere else. So your, your phone alarm won't stop beeping until you tap your phone to the brick. So it's kind of like a way to get up out of bed and stop doom scrolling. And his idea is like,

• 44:45Sam Parr?

  Wait, I don't understand. How does that help you stop doom scrolling?

• 44:48Shaan Puri?

  Because you have to get out of bed and go touch your phone to this thing that you put presumably in the kitchen or somewhere else, somewhere where you, you need to be up and active, not just sitting in bed on your phone. You know, most people, they wake up with an alarm clock, they look at their phone, they see a bunch of notifications.

• 45:00Sam Parr?

  Got it, got it, got it.

• 45:01Shaan Puri?

  They snooze the alarm and they stay in bed looking at their notifications, social media, whatever, for 20, 30 minutes. And that's how they start their day.

• 45:07Sam Parr?

  Got it.

• 45:08Shaan Puri?

  And so the idea would be your alarm clock goes up and that beeping is not going to stop until you're up, out of bed and you touch the thing.

• 45:12Sam Parr?

  Awesome.

• 45:13Shaan Puri?

  His new, his new thing's called Flow is the name of the, the company.

• 45:17Sam Parr?

  Oh, cool. Wow. Okay. He released this yesterday. So flowalarmclock.com. Uh, this is awesome. Great video too. I thought that my prediction was good, but then seeing like a young guy who's way more in the know and like in the, in the pulse of young people, uh, because he likes that, it's like kind of, that's like the real validation.

• 45:36Shaan Puri?

  Yeah.

• 45:37Sam Parr?

  So are you on board with some of this stuff?

• 45:40Shaan Puri?

  Am I on board with it? What do you mean? Oh, the dumb phone and,

• 45:42Sam Parr?

  You want one?

• 45:43Shaan Puri?

  I don't trust myself, meaning, um, I love to buy a gadget, but there's a graveyard of gadgets I don't use in my office and I'm learning like, hey, look. I gotta really be committed to actually like, commit to the bit if I'm gonna do it. Like, I gotta really wanna use the thing and change my lifestyle to do it. So, don't, don't just buy all these things for no reason. So, I'm gonna kinda wait and see. If you tell me like, "Yeah, dude, I use it all the time." This is, if four weeks from now, you're like, "This is my new normal," then I'll buy it.

• 46:10Sam Parr?

  The brick has stuck with me. That is, it's at my front door and depending on which activity I'm gonna go out and do. So, if I'm going out with my family, that continues to have maps, text messages, calls, and Uber. I think that's it. And then if I'm gonna go work out, it literally just has my workout app. That's it, and Spotify, that's it.

• 46:28Shaan Puri?

  See, I just deleted social media off my phone. It kinda did the same thing. There's not really much else to do on my phone, once you take that off.

• 46:34Sam Parr?

  It's just too easy to go to twitter.com.

• 46:37Shaan Puri?

  Oh, I didn't even think of that. I wouldn't, I wouldn't even think to do that. It's such a bad experience, dude. They're just constantly trying to get you to download the app. They, they nuke it for you. Like, you can't see a reply, you can't like, can't do anything.

• 46:46Sam Parr?

  But then I end up just spending so much time on Claude, asking it questions. So, I just had to like, nuke everything. I had like-

• 46:52Shaan Puri?

  Ask it, "What?"

• 46:53Sam Parr?

  Just like, I don't know, I just like, it's just the habit of like, I have, I'm in the elevator, reach in my pocket, pull it out, do something. And like, that, that like, action has to like, go away entirely. In order for it to go away, I just can't have anything working.

• 47:10Shaan Puri?

  Yeah, that's fair.

• 47:11Sam Parr?

  Alright, is that it?

• 47:12Shaan Puri?

  That's it.

• 47:13Sam Parr?

  Alright, that's a pod.

• 47:25Shaan Puri?

  Alright, let's take a quick break to talk about a podcast. Cause if you're listening to this, you like podcasts. And what's better than one podcast? Another podcast. And let me tell you, another podcast you should check out, it's called Success Story. If you like hearing about different success stories and hearing Q and A sessions with successful business leaders, or hearing keynote presentations, or just checking out conversations about sales and business and marketing tactics, this is a great podcast for you. So, check it out wherever you get your podcasts.