The Side Hustle King: 11 Easy Businesses Anyone Can Start

Want 200 Business Ideas to launch your next side hustle? get it here: https://clickhubspot.com/egk Episode 748: Sam Parr ( https://x.com/theSamParr ) and Shaan Puri ( https://x.com/ShaanVP ) talk to Chris Koerner ( https://x.com/mhp_guy ) about side hustles you can start in your backyard. — Show Notes: (0:00) Porch pumpkins (12:50) Sport court installation (19:17) In-ground trampoline installation (23:08) Robot Manicure Machine (28:49) Dollhouses for men (34:21) Govdeals.com (39:57) Mobile Fuel Delivery (41:16) Novelty Ice Cream (48:01) Secret pickleball court (49:13) Kids gym equipment (54:41) RV Parks (1:00:33) If I was starting from scatch — Links: • The Koerner Office - https://www.thekoerneroffice.com/ • Porch Pumpkins - https://porchpumpkins.com/ • Trampolines.com - Trampolines.com • GovDeals.com - GovDeals.com • BStock.com - BStock.com • 260SampleSale - https://260samplesale.com/ — Check Out Shaan's Stuff: • Shaan's weekly email - https://www.shaanpuri.com • Visit https://www.somewhere.com/mfm to hire worldwide talent like Shaan and get $500 off for being an MFM listener. Hire developers, assistants, marketing pros, sales teams and more for 80% less than US equivalents. • Mercury - Need a bank for your company? Go check out Mercury (mercury.com). Shaan uses it for all of his companies! Mercury is a financial technology company, not an FDIC-insured bank. Banking services provided by Choice Financial Group, Column, N. A., and Evolve Bank & Trust, Members FDIC — Check Out Sam's Stuff: • Hampton - https://www.joinhampton.com/ • Ideation Bootcamp - https://www.ideationbootcamp.co/ • Copy That - https://copythat.com • Hampton Wealth Survey - https://joinhampton.com/wealth • Sam’s List - http://samslist.co/ My First Million is a HubSpot Original Podcast // Brought to you by HubSpot Media // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano

Speaker names marked ? are inferred from speaking time and the show’s known hosts — they are not voice-verified.

• 0:00Shaan Puri?

  He's back, part two. We called him the side hustle king last time, which by the way, pretty sick nickname we gave you.

• 0:06Chris Koerner?

  Pretty good.

• 0:07Shaan Puri?

  You're welcome.

• 0:08Chris Koerner?

  I don't know anything about anything other than business ideas, so let's go.

• 0:20Shaan Puri?

  First episode did almost a million downloads across all the platforms. And when you get a million downloads across all the platforms, that's the best way to get back invited for part two. So we got to do part two. I want to cue like the Chicago Bulls, 96 Bulls intro music for you because you came on, you had a legendary first performance. Do you feel the pressure of following up right now?

• 0:42Chris Koerner?

  No pressure. You kidding me?

• 0:44Shaan Puri?

  And the reason people love your business ideas is because you have that girl next door energy. You have that relatable, I could do that. That seems, that seems in my wheelhouse. I can get to 15,000 a month. I can get to 10,000 a month off that. That doesn't seem too hard. And I love that. Sam loves that. We all love that. So if you've been, if you're one of the listeners who is looking for that kind of relatable, achievable side hustle idea, not that these are all easy. I don't mean easy. I just mean like, it's not rocket science. Those are the types of ideas you got. Chris, welcome back to the pod.

• 1:23Chris Koerner?

  Thank you for having me.

• 1:24Sam Parr?

  Man, so I wasn't on that. I was off at day and I get messages from people trying to use me as the metal man to get to you or Sean asking to do the driving range thing.

• 1:35Shaan Puri?

  Yeah, the golf thing. Okay, the golf thing got out of hand. We're, we'll talk about that later. All right.

• 1:38Chris Koerner?

  It's a banger.

• 1:39Shaan Puri?

  So Chris, let's start. You brought some ideas. We're going to bring in some, we're going to riff off these. We're going to react to these. So where do you want to start? Give me, let's start with the banger. Give me, give me one of the best businesses that you've seen that you think, wow, some, anybody could do that. Somebody else could do that.

• 1:55Chris Koerner?

  Yeah. You want to go porch pumpkins?

• 1:58Shaan Puri?

  Okay, so explain the idea and then let's talk about it.

• 2:00Chris Koerner?

  All right, so I'm on Instagram. I see this woman decorating porches with pumpkins. I thought, that's genius. That's brilliant. It's just all visual. It sells really well on short form video. So I reached out to her. We spoke, learned about her business. She's doing seven figures a year across three months. It could be seasonal. People want her to decorate her porch for Christmas, Thanksgiving, flowers in the spring. Uh, but she doesn't want to. She just wants to do pumpkins. Uh, and so over the last couple of years, I've learned of other people doing, you know, quarterly flower deliveries, like front porch flower decorations, Christmas decorations, Christmas lights. This could be a year round business that starts with porch pumpkins.

• 2:40Shaan Puri?

  Who, who is the lady? Can you say, let's give her a shout out?

• 2:42Chris Koerner?

  Heather Torres.

• 2:43Shaan Puri?

  Heather Torres. Sean, is this the same person that we've, we talked about? We did talk about this once before, but there's actually a little twist to it now. So originally, and we, we can pull up, if you're on YouTube, you'll see the, we see what this means. So what does porch pumpkins means? Basically during fall Halloween season, people want their house to look festive. They hire this lady and she comes over with like, you know, like throw pillow overload of pumpkins. And we'll just decorate the front of your house. Cool. You pay her, how much does it cost roughly for like a, a,

• 3:13Chris Koerner?

  Well, I am a customer. So 500 to 1500 and she's there for like an hour.

• 3:19Shaan Puri?

  You hired, you did this? You porch pumpkins?

• 3:21Chris Koerner?

  My wife saw it and she's like, I need that in my life.

• 3:24Shaan Puri?

  And, okay. And was it her who came or was it like a minion?

• 3:27Chris Koerner?

  She hasn't come yet. They're, my, our week is like two weeks from now and it won't be her. It'll be someone from her team.

• 3:32Shaan Puri?

  Okay, amazing. So someone from her team comes out, they put porch pumpkins and give me, give us a sense of how well she's doing. What do you know about the business? Uh, this one woman in Dallas who started this?

• 3:42Chris Koerner?

  Yeah, she's doing, uh, between 1300 and 2000 orders per year. Average order size is 800, $1,200, call it a thousand bucks.

• 3:53Shaan Puri?

  Okay, so that's something like a million and a half to 2 million in revenue. And what's her cost? So she's got an inventory of pumpkins.

• 4:02Chris Koerner?

  Yeah, it it's about a 20% cogs.

• 4:06Shaan Puri?

  20% cogs, that's the labor and the like, and the pumpkins, which she reuses, I'm sure. She takes she takes it away after what? How long does it last?

• 4:14Chris Koerner?

  Well, she charges extra to take them away. So people don't know what to do with them. So that's an upsell.

• 4:19Shaan Puri?

  Okay, so, uh, okay, so you can pay to have them removed. It's basically the Christmas lights business, but she's just done it not on Christmas lights. It's actually much easier. You don't have to like scale the roof and, you know, do all this dangerous stuff. Okay, amazing. And so, you know, this woman might be clearing a million dollars a year doing this. Do you know the origin story of this? Like, how did she start doing this? Did she stumble into it? Was she like a stay at home mom? What's her story?

• 4:43Chris Koerner?

  Yeah, she's just a mom. She did it for herself. She posted on Instagram and her friends freaked out. She wasn't trying to start a business. So she started doing it as a favor and then she monetized it.

• 4:54Shaan Puri?

  Okay, amazing. And so you, well, one thing that wasn't there last time we talked about this. Now, Sam, if you scroll down to the middle of the page, it's one on one business coaching for your pumpkin business.

• 5:05Sam Parr?

  No way.

• 5:07Shaan Puri?

  She's got the boss lady pose.

• 5:08Chris Koerner?

  She owns the trademark.

• 5:09Shaan Puri?

  45 degree angle with her arms crossed, which I think is also the pose I had for this podcast cover art. They put her in the boss lady pose and she's selling one on one coaching now. So you get two sessions, an hour each for $5,000. So you too can become a pumpkinpreneur.

• 5:27Chris Koerner?

  There you go. And she owns the trademark, so people can't start businesses with porches or pumpkins in the name without talking to her first.

• 5:34Sam Parr?

  No way. What say her? I'm looking at your Instagram. What's her Instagram again?

• 5:40Chris Koerner?

  Yeah, it's it's just porch pumpkins, one word.

• 5:43Sam Parr?

  Oh, my God.

• 5:44Shaan Puri?

  43,000 followers now.

• 5:46Sam Parr?

  Is this now more successful? Look, so on her like linked, like her link off thing, she's linking to your video that you did with her.

• 5:53Chris Koerner?

  Oh, I didn't even know that. That's funny.

• 5:55Sam Parr?

  Yeah. Do you have any association with her other than you just think she's cool?

• 5:59Chris Koerner?

  Nothing. No, she's just awesome.

• 6:01Sam Parr?

  And so is this coaching thing doing better than her actual main thing?

• 6:05Chris Koerner?

  I don't know. I haven't talked to her about it, but she also started a fajita business during the same season as porch pumpkins. She's got like two retail locations where she cooks fajitas to go only and she's crushing it at that.

• 6:18Shaan Puri?

  To go fajitas?

• 6:19Chris Koerner?

  Fajitas, yeah.

• 6:21Shaan Puri?

  All right. Questionable decision on that one. Okay. So what would you do? Let's say you're, you live in, Sam, what's like some middle of nowhere place like wherever you're from?

• 6:31Chris Koerner?

  Kansas City, Missouri.

• 6:32Shaan Puri?

  All right. You're from Kansas. You're in Kansas City, Missouri. And you're a stay at home mom. You're entrepreneurial. You got that itch. What are you doing? How are you getting this business off the ground, Chris?

• 6:42Chris Koerner?

  I'm going to go buy pumpkins for retail at the grocery store. I'm gonna like basically, sorry Heather, but I'm gonna copy Heather's design based on what I see on Instagram. The same colors and the same places, the same sizes. I'm going to film a time lapse just using my iPhone and I'm going to post it to all the local mom groups, buy sell groups, Facebook, Instagram, everywhere. And then just watch the comments come in and start doing it for people in the comments.

• 7:06Shaan Puri?

  By the way, not to be dismissive. This is really just me showing my own lack of skill, but you say design. Dog, it's a pile of pumpkins.

• 7:14Chris Koerner?

  Dude.

• 7:14Shaan Puri?

  Is this a design?

• 7:15Chris Koerner?

  Apparently there's something to it.

• 7:17Shaan Puri?

  I hear there's something to it. It's like a flower arrangement, like it matters.

• 7:20Chris Koerner?

  Where does the hay bale go? Where does the hay bale go?

• 7:22Sam Parr?

  If you gave, if you gave Sean a pumpkin patch and a, and a, and an empty porch, it would look nothing.

• 7:28Shaan Puri?

  Dude, I will do this as a challenge. Okay. I will blind porch pumpkin, my own porch, and I'm going to post it just to see how I do with my own.

• 7:38Sam Parr?

  There's some, there's some.

• 7:39Shaan Puri?

  It's a pile of pumpkins.

• 7:41Sam Parr?

  No, there's, there's a little like.

• 7:43Shaan Puri?

  You're drinking her Kool-Aid. She's got you all under her spell. All right. So, so Chris, you're going to go buy retail. You're not worried about your margins, you know, on that front. You're gonna make an Instagram account. You're gonna name it something not porch pumpkins because she's got the trademark for that. So what do you patio pumpkins? What are we talking?

• 7:59Chris Koerner?

  Sure.

• 8:00Shaan Puri?

  Front door pumpkin.

• 8:00Chris Koerner?

  Patio gourds.

• 8:02Shaan Puri?

  Okay. And now, um, how do you go, how do you go get customers? Cause that's the hard part of any business.

• 8:08Chris Koerner?

  Yeah. I mean, you post five to 10 organic videos. You see which one pops off the most, then you push paid ad spend behind it to people in your zip code.

• 8:17Shaan Puri?

  Okay, so you're gonna post organic content just as testing your creative and then you're gonna run paid on this.

• 8:23Chris Koerner?

  Yep.

• 8:23Shaan Puri?

  Yeah, cuz you're basically selling a $500, $1,000 ticket item.

• 8:28Chris Koerner?

  Yep.

• 8:28Shaan Puri?

  So you have, you have a lot, you have a lot of room to work with to even acquire customers for you know, 50, 30 bucks, 100 bucks.

• 8:36Chris Koerner?

  Yeah, and then you can worry about wholesale pricing and going to a farm or whatever. Like, this is just unnecessary friction if you do that upfront.

• 8:42Shaan Puri?

  Okay.

• 8:43Sam Parr?

  Sam, you said that she, you said that she was gonna do something that prevents us from being just an October thing. Is that the course?

• 8:50Chris Koerner?

  No, she could. Other people are. She doesn't want to. She's got kids. She's like, this is her busy season and she doesn't wanna work in, on this business during the other seasons.

• 8:58Shaan Puri?

  She got kids, she got fajitas, dude, she's got her hand.

• 9:01Sam Parr?

  And how, what do you think her take home is? What's your guess?

• 9:04Chris Koerner?

  I would guess 40 to 50% net. That's a guess.

• 9:07Sam Parr?

  Do you think she's, she's working her ass off for two months out of the year and then she's like, she's like in deployment mode, like she's like, I'm getting up at 5 a.m., getting home at 11 p.m. and just grinding her ass off for two months and make $600,000?

• 9:21Chris Koerner?

  Yeah. Yeah.

• 9:22Shaan Puri?

  Dude, so we have a lady that, you know, like if you took my family's like, you know, life expenses, they'd be like, oh, whatever, rent, utilities, you know, insurance, and then not that far down the list, you'd be like, who is the balloon queen? And that would be this lady that my wife needs to hire for every kid's birthday, for every, you know, special occasion that we're throwing.

• 9:50Sam Parr?

  Dude, you're like her patron. You know, you're like the, you're like the king of Italy and this is like, you know, Michelangelo and you're keeping her afloat because the world needs more balloon art.

• 9:59Shaan Puri?

  He shows up and I'm just like, oh, $1,200, just, you knocked on my door and $1,200 just left my bank account because this woman is gonna make a beautiful balloon arch and a backdrop that we need, I guess, for every part, we need, we need for every party.

• 10:13Chris Koerner?

  We gotta have it.

• 10:14Shaan Puri?

  Okay? And so, I got three kids, but we're spending like seven grand a year, 10 grand a year on balloon arches. She's the, she's the porch pumpkins of my neighborhood, basically. And one thing I've noticed with this is that... You can kind of set a norm in any area. So like Christmas lights is one of these things where like, there's almost like a visible peer pressure and invisible invisible peer pressure, right? Like the more houses on our block that do something, we feel like we gotta do something.

• 10:45Sam Parr?

  Yeah, I think I read about this in like a Peter Thiel tweet. It's called memetic desire.

• 10:48Shaan Puri?

  Yeah.

• 10:49Sam Parr?

  To have balloon decorations in your home.

• 10:51Shaan Puri?

  Keeping up with the Joneses. It's so memetic. Bro is so memetic right now. And my life is so memetic. And so you've got birthdays, you got graduations, all the stuff where people are doing stuff on their front lawn to kind of like, if it's your special day, you wake up and you go outside and it's like, oh, you guys did the thing for me. And so I think there's almost like a porch pumpkins, like birthday skew and a graduation skew that she could create, which is basically just like, yo, we dress up your lawn so that, you know, you have this moment, your family did something for you and everybody knows it's your special day today. And so I think you're right, Chris, that this is not, that, that the sort of fall Halloween season is really like, not where this thing is limited to. It might still be, you know, 40% of revenue,

• 11:35Shaan Puri?

  but it's not, doesn't need to be 100% of revenue.

• 11:37Sam Parr?

  But how cool is it that, so my, my mother-in-law is like the, she has a pillow company and she's killing it. She pays herself a lot of money and I'm like, Smithy, you know, how much are you, how much are you spending on ads? And she's like, well, I spend like a hundred dollars a month. And I'm like, what's that turned into? And she tells me, you know, a thousand or something. And I'm like, okay. So why aren't you spending more? And she's like, well, because I work three days a week and I'm happy. And I'm like, but, but, but. And that's kind of what this lady is. She's the same thing where you kind of have your lane and you're happy. So it sounds like she's winning.

• 12:09Shaan Puri?

  Yeah.

• 12:09Sam Parr?

  But for the rest of us.

• 12:11Shaan Puri?

  About the banker and the fisherman.

• 12:13Sam Parr?

  Yeah.

• 12:13Shaan Puri?

  And I was like, yo, this banker's on to something. That was my dick going from that story.

• 12:20Shaan Puri?

  Hey, real quick, if you liked this episode of Chris and you want more, he's actually agreed to give away his entire database of 200 business ideas, just like the ones he's talking about on this podcast. And he's giving it away for free. So if you just go to the QR code that's on the screen or the link in the description below, you can get his database of ideas. And these are like his blueprints for companies that he thinks can work. And this guy's done it before. He's built a bunch of businesses that are successful. So go ahead, take advantage of this resource. And now back to this episode. All right, Chris, give us another one. What's another idea you think? Pool, small niche cash flow type business?

• 12:54Chris Koerner?

  Yeah, so I'm going to take what you just said about like memetic desire, keeping up with the Joneses. And it goes perfectly into this next one. So we, we just got a sport court. And I think sport courts are the next pools. Okay.

• 13:07Shaan Puri?

  Explain what a sport court is.

• 13:08Chris Koerner?

  A sport court is a multi-purpose slab of concrete that you can put tiles down on, or you can paint lines on it and do pickleball, volleyball, soccer, basketball. You can do multiple sports on the same thing.

• 13:20Shaan Puri?

  Right. It's a thing you put like in your backyard, concrete. And then they have this like, almost like, uh, what do you call that? Like kind of the mesh looking rubber thing on top?

• 13:28Chris Koerner?

  They're just like tiles, sport court tiles.

• 13:31Shaan Puri?

  Yeah, like, so then you can play like any kind of sport, you know, on, on top of that. So you turn your backyard into some fun. Okay, go on.

• 13:37Chris Koerner?

  Yeah. So like three, five years ago during COVID, everyone was getting pools out here. They're all getting pools and pools were like 75 grand. Now they're 150. But now it's all about sport courts. If you want to keep up with the Joneses and I'm, I'm trying to keep up with the Joneses too. So we just got a sport court this year and I got a bunch of quotes. And half of the, the companies wouldn't even call me back. The ones that did, they were just dudes like me. They look like me, rap truck. And I was like, I know you're not going to be putting this sport court in. You're just subbing it all out. You're just a dirty marketer like I am. And so they would quote me like-

• 14:11Shaan Puri?

  How did they respond to that?

• 14:13Chris Koerner?

  I wouldn't tell them to their faces. I just, I only go on podcasts and say that about them.

• 14:20Chris Koerner?

  They would quote me, now we're talking a 30 by 70 foot sport court, which is good enough for half court basketball and pickleball. Okay, that's what I got. That's what I wanted. They were charging me 50 to 60 grand. Okay, I can't do that. I can't do that. So I start getting quotes from subcontractors going on Facebook Marketplace, looking for a concrete guy, a painter, fencing guy, because you want to fence it in so the ball doesn't fly everywhere. And long story short, I got quotes to do all of it. It's in my backyard right now for about 30 grand, half, right? So then I start thinking, hmm, okay, there's a business here. I already have the subs. They're all affordable. So what I'm doing is took my tree trimming company and my operating partner,

• 15:04Chris Koerner?

  and we're pivoting. We're going away from trees with a $1,000 average order value, and we're going full-time sport court.

• 15:10Shaan Puri?

  Oh, my gosh. What's it called?

• 15:13Chris Koerner?

  Well, there's no website for it. It's not like a...

• 15:15Shaan Puri?

  You need a cute name, though.

• 15:16Chris Koerner?

  I do have a cute name. I got the domain name. There's just nothing on it. It's called Backyard Fun House. Because we're selling the dream. We're not selling sport courts. We're selling, you want the backyard that all your kids' friends want to come to. We're selling the dream. So you start with the sport court, get your foot in the door, then you go putting green, then you go pool, then you go fire pit, outdoor kitchen, and pretty soon they spent 200 grand.

• 15:37Shaan Puri?

  What you're doing is you're taking the business model of pool installation, which is a popular business model, and you're basically saying, look, that's a pretty saturated market, probably now. Any place that's kind of pool weather friendly, there're going to be multiple pool installers and builders in that area. But you're noticing this trend where some people are like, hey, instead of the pool, or in addition to the pool, we want our backyard to be fun in a different way. Maybe for us, the right market, the right thing is pickleball, or basketball, or whatever, soccer. And you're like, okay, whatever that pool market is, there's going to be this new market where there's not established players, and I can come in and basically do that in my town. And then, you know, anybody can do that really in their town.

• 16:22Shaan Puri?

  Is that the right way to summarize this idea?

• 16:24Chris Koerner?

  If you look at Google Trends, if you look at the keyword tool, the searches are exploding for this, and the supply is not keeping up with demand.

• 16:32Shaan Puri?

  Yeah, I've I've seen this a bunch because I was house hunting and saw a bunch of these and I had the same. It's funny, you were like, you're selling the dream because I saw it. I was like, oh, so me and my wife are gonna, we're just gonna play pickleball. Have we ever played pickleball together? No, but obviously we'll start. Obviously, that'll be the new us and then my kids and their their friends will come over and it'll be so cool. And it's like this, like, almost like this, it became a wow factor for certain houses that we were looking at. They were trying to sell that as as a bit of the the the X factor for that home. So I kind of believe this. We also, Sam, we have some friends, um, Seiva and Xavier, who have a business called Enduring Ventures where they buy businesses. And one of the businesses they bought is a pool construction business.

• 17:16Shaan Puri?

  Sam, have you have you looked into, have you heard them talk about how great of a business this was for them?

• 17:20Chris Koerner?

  Yeah, I mean, the one in Arizona?

• 17:22Shaan Puri?

  Yeah, they have a business in Arizona. I think it's called Dolphin Pool. So if you're in Arizona, go get a Dolphin Pool. And it's just been this steady compound. I think it's like a 20, 30 million dollar a year pool business that just serves that one geography. And it's a very, you know, it's a profitable business. I think it's cash flowing. Let's call, I mean, I don't know the specifics, but I wouldn't be surprised if it was four to five million dollars a year of free cash flow generated from from this pool business. And then obviously, you know, and and they're able to just serve, and that's just one market, right? So like, I think the sport court alternative to pools, it's got got some legs.

• 18:01Chris Koerner?

  Dude, I mean, I'm already generating leads for it. Like, this isn't just hypothetical, okay? Where where are the leads coming from? Facebook? Yeah, I mean, where do all leads come from, Sam? It's all meta. It's all meta, right? That's where we all get our leads from.

• 18:13Shaan Puri?

  I don't know, but where do leads come from? Facebook?

• 18:16Chris Koerner?

  That's it. There's only one place. Short form video, 15 seconds, selling the dream. You're a sassy little bitch.

• 18:25Chris Koerner?

  Oh, you're making me blush. You're making me blush.

• 18:29Sam Parr?

  Um, all right. What's another one?

• 18:31Shaan Puri?

  Well, Sam, I want your grades for these first two.

• 18:33Sam Parr?

  Uh, I love the pumpkin lady.

• 18:36Shaan Puri?

  Horse pumpkins? On the Sam scale, what is it?

• 18:39Sam Parr?

  Yeah. So for a very particular type of demographic who wants that lifestyle, I honestly think that's a nine out of 10.

• 18:44Shaan Puri?

  Okay.

• 18:44Sam Parr?

  For, uh, sports court, I think that's a three out of 10. I don't want to work with subcontractors. Like, I don't want to deal with people who are hungover. Well, how's that been? Where, how's that been like working with?

• 18:54Shaan Puri?

  Slender.

• 18:55Chris Koerner?

  I'll tell you, working with subs.

• 18:56Sam Parr?

  Dude, I used to, I used to do landscaping. I could tell you, I could, I know what they're like. Like, you know what I'm saying? Like, there's gonna be pill bottles all over the place.

• 19:05Chris Koerner?

  You just gotta work through some bad ones to find some good ones. Just like employees, right?

• 19:09Sam Parr?

  Uh, well, there's like different ratios of like how many you gotta work through. Yeah. It's like, are we talking about like?

• 19:14Shaan Puri?

  Sam's company is a bougie ass company called Hampton, okay? He doesn't, he doesn't know the first thing about this. He's got a different, different brand of pill bottle for them.

• 19:22Chris Koerner?

  To quote, to quote Harrison Ford, Sam, that's what the money's for. Okay? That's, that's what $30,000 net profit per job is for. It's for dealing with annoying subcontractors that show up with meth in their system.

• 19:35Shaan Puri?

  So you got a nine, you got a three. Hit us with your next one, Chris.

• 19:38Chris Koerner?

  All right. So right next to my sport court, we put an in-ground trampoline. Okay? Why in-ground trampoline? Because our trampoline blows over into the neighbor's yard every two years like clockwork. And I've.

• 19:49Sam Parr?

  Dude, you're a great dad. You, you got everything.

• 19:51Chris Koerner?

  We're, we're working on it. We want to be the backyard fun house, you know, Sam?

• 19:54Sam Parr?

  Yeah.

• 19:55Chris Koerner?

  So we put in this in-ground trampoline. Sam, I want you to guess what it costs to put this thing in.

• 20:01Sam Parr?

  Three grand.

• 20:02Chris Koerner?

  10 grand.

• 20:03Sam Parr?

  Yikes.

• 20:04Chris Koerner?

  10 grand.

• 20:04Sam Parr?

  Really?

• 20:05Chris Koerner?

  Yeah. Forty, 4,500 for the trampoline itself from a Shopify store that I found from Facebook ads, right? Of course. And then five grand for the digging, for digging it out. And so this dude with an excavator, he didn't even own, he just rented it, shows up with another dude. They spend four hours digging it out, putting down some weed barrier, and they walk out of there with five grand. So I reset.

• 20:29Sam Parr?

  Dallas dads are keeping the economy afloat, man.

• 20:31Chris Koerner?

  Telling you. So I start talking to him on the job site and I'm like, where are you getting all your jobs? And he's like, from this e-commerce brand. They like, they, they can't sell trampolines unless they have someone to dig them out for them. And he does, uh, which the e-commerce, it's trampolines.com, believe it or not. So. No affiliation, but they can only sell trampolines that are in ground if they have someone to dig them out. And there's not like, the guys that own excavators are too busy digging pools. They have no interest in trampolines. So you don't need to go buy a hundred thousand dollar backhoe. You rent one when you get a job. You dig the sucker out and you get paid five grand.

• 21:07Shaan Puri?

  Sorry, I kind of zoned out because I thought this might be the same idea as Spork, but actually it sounds like this is what you're saying that trampolines.com gets demand and they sell the trampoline, but they don't want to go do the backyard dig and you can get the leads from them. Is that the way you were saying this?

• 21:23Chris Koerner?

  Yeah.

• 21:24Shaan Puri?

  And how does the get the lease from, is it like, you're saying like, you gotta know a guy who knows a guy and go get, do some biz dev with them? Or there's like a portal you sign up for, you say, I do this in this area?

• 21:34Chris Koerner?

  Yeah. And I reached out and they're like, yeah, we don't even have our paid ads turned on right now because we can't sell, like, we don't have enough people digging these things out for us.

• 21:43Sam Parr?

  Dude, trampolines.com, by the way, is owned by someone who's part of the tribe, a Mormon, or he went to BYU. You guys do all the, all the best stuff.

• 21:50Chris Koerner?

  What can I say?

• 21:51Sam Parr?

  So Brad Mills owns trampolines.com. That's a, that sounds like a pretty fun job.

• 21:57Chris Koerner?

  I mean, you can't drink, you can't smoke, you install trampolines.

• 22:00Shaan Puri?

  Yeah. So they have this map on the thing where they got certified installers and premier installers and all these different areas. And then you basically, if you're on trampolines.com, you get, you get a quote from the installer and then they do all the work. Yeah?

• 22:12Chris Koerner?

  Something like that. Yeah.

• 22:13Shaan Puri?

  So you're saying become an installer?

• 22:15Chris Koerner?

  Yeah. Or just like, like we have an excavator guy for our tree trimming business and we talked to him about other jobs that he does and he gets paid five grand to dig out pools and it takes him a day, just him, you know, playing with controls.

• 22:31Sam Parr?

  This guy's listening and he's like, what the hell, Chris?

• 22:35Shaan Puri?

  My four year old son's dream job. I can't let him hear this podcast.

• 22:38Chris Koerner?

  My, my overall point is like, high ticket home service in general, in a strong economy, there is way more demand than supply in any of these little backyard businesses.

• 22:47Shaan Puri?

  Okay. I like this backyard business theme. You've given us a bunch of those. Let's do a non backyard business. So you wrote something in our notes.

• 22:55Sam Parr?

  We're gonna give it a four. That one's a four, man. I don't want to dig holes. I don't want to dig holes.

• 23:02Shaan Puri?

  You do want to dig holes. It seems like a hobby you would actually have.

• 23:06Chris Koerner?

  Yeah, on my time.

• 23:07Shaan Puri?

  Yeah, I don't want to get paid to do it. That ruins the fun. Sacred art.

• 23:11Sam Parr?

  Yeah, don't meet your heroes.

• 23:13Shaan Puri?

  All right. So you have this sentence on here that I don't understand, but I'm it's provocative. It says, what starts in Dubai will make its way to America. What does that mean?

• 23:23Chris Koerner?

  So I've been there twice and they just live 10 years in the future. They experiment with all this stuff. They're very entrepreneurial and a lot of the stuff they experiment with never takes off. But if you see it in Dubai for like one to three years, it's probably coming out west and we can get ahead of the trend.

• 23:38Shaan Puri?

  Well, we're examples of other things that like kind of Dubai was early into that then propagated. Do you know of any others?

• 23:45Chris Koerner?

  Dubai chocolate for one. You familiar with that?

• 23:48Shaan Puri?

  No, what is Dubai?

• 23:49Sam Parr?

  Dude, it's all the rage right now and I've been getting it. I've I've fallen victim. I've eaten so much like Dubai chocolate pistachio.

• 23:55Shaan Puri?

  Thing I don't know about. What is this? What's different about Dubai?

• 23:57Sam Parr?

  Oh, my gosh, I have no idea, but it's just like

• 23:59Chris Koerner?

  A chocolate bar stuffed with like pistachios that looks cool on Instagram.

• 24:04Sam Parr?

  You know how like three years ago, the theme was pineapple? And like last year, it was like, I think it was like pear, like there's always like a theme in food and in like wrapping paper. And like

• 24:19Chris Koerner?

  The two big categories.

• 24:20Sam Parr?

  The America's two largest exports and right now, for some reason, it's pistachio flavored chocolate. And if you go to like a bougie yogurt or ice cream place, you get yogurt or ice cream with pistachios like crushed up and chocolate on it. And honestly, it's amazing. It's great. So I'm all I'm on board the hype train.

• 24:42Chris Koerner?

  Well, they got whole mall kiosks selling just Dubai chocolate now, like it's a whole industry. Will it be around in two years? I don't know. I don't care. Right?

• 24:50Shaan Puri?

  Right.

• 24:52Chris Koerner?

  But another thing, perfume vending machines started in Dubai. Now they're everywhere.

• 24:57Sam Parr?

  Okay. And what's this one that you're referring to? This manicure thing?

• 25:00Chris Koerner?

  Yeah, I mean, they're in airports in Dubai and like outside of nightclubs and you just stick your hand in there and it gives you a manicure.

• 25:08Shaan Puri?

  So it's a little, it looks like a printer almost. So it's like you basically put your hand in the robot printer and you get a manicure. Is it cheaper? Is it faster? What's the like kind of core edge that this has over, you know, going to like a nail, traditional nail salon?

• 25:26Chris Koerner?

  Yeah, it's like a one third the price and a lot faster.

• 25:31Sam Parr?

  All right. That's interesting.

• 25:32Shaan Puri?

  By the way, speaking of, have you guys seen Rizbot?

• 25:36Sam Parr?

  What's that? Does it chat you up? What's a Rizbot?

• 25:40Shaan Puri?

  All right. So you've seen like Tesla's like humanoid robot. Sam, I think you invested in Figure. You know, people like the next big thing is basically these artificial intelligence, super cutting edge robots. Well, somebody made Rizbot and it's going super viral on TikTok right now. So what this robot does basically like runs up to a human and the run is hilarious that the robot does. And then it'll like stop in front of a girl. And then it'll put out its hand to like kiss their hand. And then it'll like from its audio, from its speakers, it'll start playing romantic music. And this person in public, this woman is just like, uh, what's happening right now?

• 26:20Sam Parr?

  What's the, what's the outcome of this? The owner is like sick.

• 26:24Shaan Puri?

  I have no idea.

• 26:24Sam Parr?

  My robot just.

• 26:26Shaan Puri?

  I was gonna reach into the views on their last 10 videos. 37 million, 15 million, 8 million, 19 million, 18 million.

• 26:32Sam Parr?

  My robot just seduced a lady.

• 26:35Shaan Puri?

  It's just this funny, lovable robot that wears a little like cowboy hat. And he runs around like trying to like spit game at, at people. It's, it's amazing. It's just this amazing viral thing that's happening. Like I, I think that what's gonna happen here is that you're gonna have like, before you have the humanoid robots that can like do warehouse work and like assemble cars on the assembly line. You're gonna have basically like pet robot. You're gonna have just like a goofy robot that's kind of fun and like a little party trick that you can make like, that doesn't have, it has like, you know, one one hundredth of the functionality, but can make, you know, a hundred million dollars, you know, off of an idea like that.

• 27:12Sam Parr?

  Dude, do you guys want to see a sick robot? I have nothing to do with this company. I just think it's cool. Go to maticrobots.com. So N A T I C. Okay. Yeah. Let me tell you the story. I met this guy and I just thought his robot looked awesome. So I started DMing him and I got one. And it's basically like a 12 or 1100 dollar Roomba, but it vacuums and it mops your house. But it, there's a bunch of like, really like nifty features on there. And this is only like cool if you're into gadgets, but it looks, you know how Roomba like you'll hear it like bumping into shit? Cause that's how it like tells if it's like, it like uses cameras and it maps out your house. But it has all these tiny features, like when I got it and I turned it on, the battery was fully charged and it said,

• 27:55Sam Parr?

  uh, hello, Par family, I'm here to clean for you. Like it like, it like was like,

• 27:59Shaan Puri?

  In a British accent?

• 28:00Sam Parr?

  Yeah, like these little tiny features, but the guy who started this company, he's been working on this for eight years. And he raised a bunch of money and he's just like been in the lab now for eight or nine years. And after eight or nine years of tinkering, his goal was to build the perfect Roomba. And he has it, I think, after like nine years of working on this and it's finally for sale. And I thought it was really cool.

• 28:23Shaan Puri?

  Chris, what do you think?

• 28:24Chris Koerner?

  I'm thinking of how I could monetize it.

• 28:26Sam Parr?

  Well, by selling a $1,200 vacuum, I think that's,

• 28:29Chris Koerner?

  No, no.

• 28:30Shaan Puri?

  They go, I can.

• 28:32Chris Koerner?

  Yeah, I would go to cleaning businesses and rent it out to them for a hundred bucks a month. And they show up to a house to clean it and they could just hit play, then they could do everything else. Save an hour on every clean.

• 28:42Shaan Puri?

  Dude, imagine if you hired a cleaner and they showed up and then they just put their Roomba down, pushed play and walked away. Or they just sit on their phone for like two hours. It'd be amazing. Listen up, the old playbook is slowing you down. AI broke the funnel. Loop marketing fixes it. It's a new era for marketers. AI is capturing search traffic. Channels are fragmented and generating leads feels less predictable than ever before. HubSpot's Loop Marketing Playbook will guide you through this unprecedented disruption. It's the system your marketing teams should use to move faster, connect deeper and grow smarter. The modern growth playbook for the AI era. Built by HubSpot, designed for today's marketer.

• 29:21Shaan Puri?

  Get the Loop Marketing Playbook at hubspot.com/loop-marketing to find out more and leave your competition behind. All right, back to the pod.

• 29:31Shaan Puri?

  What other ideas you got?

• 29:32Chris Koerner?

  This is a Sam idea.

• 29:33Shaan Puri?

  Is this the one that says dollhouses for men, parentheses, Sam will love them?

• 29:37Chris Koerner?

  Yeah, that's the one.

• 29:38Shaan Puri?

  What's this idea?

• 29:40Chris Koerner?

  Should we watch it? Yeah, let's watch, let's watch the video. Frickin' guy right here, he's tapping into a billion dollar market that nobody is serving right now. Ask yourself real quick, what's the male version of dollhouses? Day three of genius business ideas, follow for more. There isn't one, and that's the opportunity. Men are builders, we want to create with our hands, but nobody's selling us the materials to build miniature homes and structures like this. Look how many views this thing has, there's your demand. Grown men would pay serious money for high quality miniature building kits, myself included. I'm calling this the guy dollhouse market, full business plan here.

• 30:11Sam Parr?

  Yeah, I'm sold. So it's basically art, so we're watching this video, it's basically, it's exactly how it sounds. You are literally building a home, like framing it with like the drywall and everything else. And this guy is crazy, he's using a proper nail gun. And you're building a very real life replica of a house. I'm in, this sounds awesome. I spend my time doing this with engines, like when, when my wife's pregnant, we like, you know, you can't like do too much. You gotta like, kinda sit around a lot. We got into Legos and now we like to build like replica V8 engines. It's a very nerdy thing, but it's kinda like what we like to do instead of watching TV. This seems so much better, I would love to build a house. Is this a company that's making this or is this?

• 30:51Chris Koerner?

  I don't think so, this guy just did it.

• 30:53Shaan Puri?

  Wow, yeah, you're right, cuz this is basically like, you know, people who love to play, you know, Flight Simulator? And it's like, oh, you're playing a video game, they're like, this is not a video game. Like, I'm flying this plane right now for real. It's like, it is so realistic that it like moves into another category. And it seems like that's what this is, right? So like, instead of like Lego or like oversimplification, this is almost like just miniature complexity. So it's like, no, this is like as real as the real deal, but just on a small scale, we don't have to actually do all the like, the true work. And so it's like this like escape, it's, is this, is this a whole new category, basically? Does this video have a lot of, when this guy posted this, does it have a lot of like organic traction? Like people are like, yeah, I want this.

• 31:38Chris Koerner?

  Oh yeah, and that video that you just watched of mine got like 20 million views, like there's demand for this.

• 31:43Shaan Puri?

  Yeah, that's cool. So you would basically just create these as kits. And then the sales process is just to do this over and over again. Like you just make content of you building more and more elaborate. You know, elaborate or funny or like, hey, I'm gonna like make the house from Full House. So it's like, that's the TikTok content. It could be a subscription too. Yeah, just buy the kit and and make the thing like be a be a man, but kind of not for real. Yeah, yeah.

• 32:11Sam Parr?

  You're a man.

• 32:13Shaan Puri?

  It's called be a man kinda.

• 32:17Sam Parr?

  Yeah, this is pretty cool. There's a store near my house. It's called tiny dollhouse.com. And you walk in and it is tiny dollhouses. But it is the most meticulously made dolls and dollhouses that I have ever seen. So for example, instead of a dollhouse, they'll have like a store, a replica store. And like the little bags of Lay's potato chips are like hand painted. Or like, you know, like the Reese's Peanut Butter Cups that you can buy at the counter. And like each human being or doll is like a perfect like reenactment of like whatever period it's supposed to be a replica of. And as everyone listening, it's one of those things where you're like, like, oh, it's so weird. You're into that, whatever. Everyone who sees this is like, this is amazing. This is so cool. I get it.

• 33:01Sam Parr?

  Now, I'm not gonna buy my daughter a $3,000 dollhouse.

• 33:05Shaan Puri?

  But you'd buy one for yourself.

• 33:07Sam Parr?

  But I'd buy one for myself.

• 33:11Shaan Puri?

  I earned the money.

• 33:16Shaan Puri?

  This is crazy. I mean, do the police just like, oh, there's a murder. Oh, let's just stop by the tiny dollhouse because those are the creeps who are definitely behind all these murders.

• 33:25Sam Parr?

  Like if you walk in, you automatically join a watch list.

• 33:28Shaan Puri?

  Yeah, you should.

• 33:31Shaan Puri?

  We're not saying you did it, but we're saying.

• 33:34Sam Parr?

  There's a probability. Yeah.

• 33:38Sam Parr?

  That's the point of a watch list, which is you haven't yet, but maybe you will. And and you definitely sign one of those when you walk in.

• 33:47Shaan Puri?

  Okay, I like this business. This one, Sam, you gotta give it a strong score on the SAM scale.

• 33:52Sam Parr?

  So I think I would give it a seven or eight. This is hard. Have you guys ever put together a complicated Lego set? It's amazing how they think of all this stuff. Doing the directions for something like this is so freaking hard. But I do think you could charge a thousand dollars plus for it. So yeah, it's pretty cool.

• 34:10Shaan Puri?

  Yeah, I like, because you know, the hardest part of any business is how are you gonna get customers? I think that's unless you're doing a hard tech startup where it's like, we're gonna try to create a robot or a machine that does something that no machine has ever done before. Like, that's one class of business where the hard part is, can you make science fiction a reality? For most businesses, the hard part is, great, how am I gonna get customers? And I think the amateur approach is always like, oh, this product is cool. I think I would like to make and sell that product. And it's like, cool. You know that most of your life, 90% of your life is gonna be spent just doing the marketing to try to get customers for the thing. And what I like about this is that you can work backwards from the content that would go viral.

• 34:54Shaan Puri?

  Like, this is content that would go viral repeatedly, and that will be your sales engine to sell your kits. Is this a huge business? No. But could you basically have, you know, three SKUs? And charge, you know, a thousand dollars per each one of these kits and just get this like hobbyist market that people, other people have, you know, sort of ignored or overlooked? Yeah, I definitely think you could do that, I think. And you could do it with just viral content.

• 35:17Chris Koerner?

  I mean, really, any of these ideas you could film yourself doing and sell, right? Digging out in-ground pools, porch pumpkins.

• 35:24Sam Parr?

  What would you do for this govdeals.com?

• 35:27Chris Koerner?

  So there are these liquidation marketplaces where you can buy Costco returns and everything that TSA confiscates, you can buy for like pennies on the dollar.

• 35:36Shaan Puri?

  Well, Chris, you wrote good headlines. You should start with the headline. So the headline here you wrote was, "How to make a thousand dollars a day selling TSA liquidation items."

• 35:44Chris Koerner?

  Yeah.

• 35:45Shaan Puri?

  Okay, you have my attention. So tell me more.

• 35:47Chris Koerner?

  Yeah, so I mean, you go through the TSA and they take your pocket knife. And then they give it to this website. It sounds like a nonprofit. It's not a nonprofit. It just has the word govern it. It's very much a dot com. And they sell this crap. And then you you're in the liquidation game. You buy pallets worth of crap and then you split it up and sell it on Facebook Marketplace.

• 36:06Shaan Puri?

  So if I go to govdeals.com. This is where you go buy the stuff, right? So what should I click? You go you go by by category here or?

• 36:13Chris Koerner?

  I'll tell you what to do. Yeah. So the other website that does this is B stock. B stock.com. They have like a contract with Costco.

• 36:21Shaan Puri?

  And this is not part of the government, by the way. Who who is like govdeals? Who who the heck's making this? How do they get the inventory?

• 36:27Chris Koerner?

  Some frigging dude that has a friend at the government. I have no idea. But the the the alpha here is setting filters for your local area. And finding things that are too big, too expensive to ship. Right? Like old police cars or something. And just.

• 36:45Sam Parr?

  I've been on this website, by the way, to try and buy and.

• 36:47Shaan Puri?

  School bus?

• 36:48Sam Parr?

  A Humvee.

• 36:51Sam Parr?

  I wanted to buy like you could buy like military equipment. Yeah, I've definitely been on this site.

• 36:56Shaan Puri?

  Okay, so I'm looking near me and. Let's see, I gotta I gotta refrigerator, a vaccine refrigerator, an electric scooter. What am I looking for? What's the what are the needles in the haystack that I really want here, Chris?

• 37:10Chris Koerner?

  Well, what you should do and can do is build an agent. Right? Like just vibe code an agent. That finds items for sale according to your filters, right? Like, let's say, under $3,000 within 100 miles of your zip code. And then it just posts them all for sale on Facebook Marketplace at a set markup, color like 80%. And so you just list all these things on Facebook Marketplace and whatever just starts taking off, getting a ton of hits and inquiries. Then you actually go spend the money to buy the thing.

• 37:40Shaan Puri?

  Gotcha. Okay, okay. So you're just gonna relist all of these things. And then and then basically ship on demand by, you know, you sort of drop ship the the. Government confiscated items.

• 37:50Chris Koerner?

  Yep.

• 37:51Sam Parr?

  Dude, this is fantastic. I'm looking at B-Stock. bstock.com has raised $80 million from a PE firm, and they do something like $200 million a year in sales. Uh, I wanna, like, I'm gonna shop on this. I love, I love, like, going on eBay and looking for stuff. This is really cool.

• 38:06Shaan Puri?

  There's a 2020 McLaren for $150,000, Sam, right now.

• 38:10Sam Parr?

  On B-Stock or on GovDeals?

• 38:12Shaan Puri?

  On GovDeals.

• 38:13Sam Parr?

  Dude, if it's on GovDeals, that means it was, like, repossessed or, like, used in, like, a crime.

• 38:16Shaan Puri?

  Oh, yeah.

• 38:17Sam Parr?

  It's got a good story to it.

• 38:18Shaan Puri?

  Yeah. Look, GTA 6 is not out yet. This is the closest thing you can get to it.

• 38:23Sam Parr?

  Have you guys heard of, uh, 260samplesale.com?

• 38:27Shaan Puri?

  No, what is that?

• 38:29Sam Parr?

  So, 260samplesale.com. So, basically, do you guys know how, like, TJ Maxx?

• 38:33Shaan Puri?

  Dude, the, like, tagline says, "I Y K Y, if you know, you know." I don't know. In fact, I don't know. Should I just leave the site?

• 38:42Sam Parr?

  Is that the headline?

• 38:44Shaan Puri?

  It's like the Google description.

• 38:45Sam Parr?

  That's obnoxious.

• 38:47Sam Parr?

  So, uh, so, 260 sample sales. So, in, I think it's, uh, in Miami, New York, and LA. And so, you know how TJ Maxx, what they do is they convince, like, Nike or whatever to give them last year's stuff. The stuff that, uh, didn't, didn't, didn't sell, and

• 39:03Shaan Puri?

  Right.

• 39:03Sam Parr?

  they don't wanna put in their store, because they don't wanna, like, look bad, whatever. These guys do this, but with typically nicer brands. Not, like, significantly nicer, but nicer stuff. So, like, Todd Snyder, I've seen him do it with Buck Mason, I think, um, you know, brands where, like, something might cost $200 to $300 for a sweater. These guys do it all over New York City, and what they do is they rent out a vacant space, and it's very bare bones. It's just racks of clothes, like, portable racks of clothes, and you walk in, and things are dirt cheap, and it's amazing. And every time I see a 260 sale, they have these pop-ups. So, you sign up to get alerted, and then they do a pop-up for a week at a time. The, there's, the line is out the door. It's crazy.

• 39:44Sam Parr?

  They are getting, they are doing so much volume. The demand is huge. I thought, Sean, you actually told me about 260 sale.

• 39:50Shaan Puri?

  So, is it, like, significantly cheaper, basically?

• 39:52Sam Parr?

  Significantly cheaper, yeah. Like, uh, like 10% of the price. So, a $300 item will literally be 30 bucks.

• 39:58Shaan Puri?

  And it looks like they're kinda doing a membership model, right? So, like, you pay, is it you pay to be a member? And then, because of that, you're gonna get to shop early?

• 40:06Sam Parr?

  I think you get early shopping access, but it is really cool. I've bought so much stuff from these places and it's uh, it's great. It's great. It's like one of these businesses where you had no, I had no idea that this existed, but it makes sense. Like where do-

• 40:20Shaan Puri?

  What have you bought? Because every picture on this website is like a very extreme looking piece of fashion.

• 40:25Sam Parr?

  Just like you, nothing crazy, like, like-

• 40:28Shaan Puri?

  Boxers?

• 40:29Sam Parr?

  Cargo shorts from Todd Snyder, like,

• 40:34Sam Parr?

  and I, and what happened was I, I fall victim. Oh, this said it's, it was $300, but right now it's $15. I have to get this. That's like, huh, that's like, that's like the energy in the-

• 40:45Shaan Puri?

  I'm leaving money on the table, but I'm buying-

• 40:47Sam Parr?

  Yeah, yeah.

• 40:50Sam Parr?

  But I love 260 sale.

• 40:52Shaan Puri?

  Let's do another one. What's a, what's another fun one you have?

• 40:55Chris Koerner?

  How about this uh, mobile fuel delivery? You see this one?

• 40:59Shaan Puri?

  Yeah, I've never seen this. No, mobile fuel delivery. What is this?

• 41:02Chris Koerner?

  So people are paying to not have to go to the gas station anymore. And the churn is next to zero. People get addicted to it. The guy just kinda, you, you have an app, you set up an appointment, he'll come top off your tank. You pay a markup on the gas and then you pay a monthly subscription fee. His uh, I think his lifetime value or his, his revenue per year per customer is $5,000. And his lifetime value is super high.

• 41:28Sam Parr?

  That's insane.

• 41:29Shaan Puri?

  So this is a DoorDash for gas?

• 41:31Chris Koerner?

  Pretty much, yeah.

• 41:33Sam Parr?

  You know how people, when they get, they get an electric car and they're like, oh, it's so great not to go to the gas station? I hate that. How else am I supposed to get like a, like a, like a Diet Pepsi to Slim Jim? Do you know what I mean? Like I, I need to go to the gas station.

• 41:44Chris Koerner?

  Same. I, I feel guilty when I pull up to the gas station in my Tesla, like everyone's judging me.

• 41:50Shaan Puri?

  So how, um, by the way, one of the comments on this video is Dubai has this.

• 41:55Chris Koerner?

  Oh.

• 41:56Shaan Puri?

  So it might be another Dubai business. So um, what, how much more expensive is the gas? Like, so if I, let's say it's a hundred dollars normally for me to fill up my tank, what would it be with something like this?

• 42:06Chris Koerner?

  So he'll take the average price of all the gas stations within like a five mile radius of the customer's house and mark it up like 20%.

• 42:13Shaan Puri?

  All right. Um, what uh, what about this like novelty ice cream thing? Cause uh, my kids go nuts for the ice cream truck whenever it comes around. And I just can't believe he doesn't come around more often. Like it's like a once a month thing. I'm like, Doug. We buy, we all buy every time you're here. Like, why are you just not here more often? Where do you go? I just come here every day. Like, at the park, basically, as soon as the ice cream truck pulls up, every single kid goes and gets an ice cream. And the truck literally looks like it's nostalgic, like the idea of ice cream truck's nostalgic, but also the truck actually looks like it's from 1988 also. And like, the menu does too. And so I'm just looking at it thinking like, this is nostalgic, but actually, it's just old.

• 42:54Shaan Puri?

  Which is not what you want. So, Chris, what's your ice cream idea?

• 42:58Chris Koerner?

  So, this is like a $300 or $400 machine, and it's basically like a frozen cylinder that you pour flavored cream over, melted ice cream, and then it scrapes it off, and you put it in a little container, and it's, it's ice cream. It's virulable, very visual ice cream that sells itself. You can do it on a busy street corner, or farmer's markets. You prove out the demand in like, an affordable way, and then you scale from there.

• 43:21Shaan Puri?

  It looks like a stack of, like, hay or something.

• 43:23Chris Koerner?

  Yeah.

• 43:24Sam Parr?

  So, on your, it's, on your Instagram, I'm, I'm just reading the TikTok, it just says that you're doing, are you saying like, a different idea every day? Because on here, it says you're on day 57. And apparently, someone makes fun of you because the top quote was, "Does the ice cream taste good? I don't know. And I don't care."

• 43:44Chris Koerner?

  That's just a hack to get more people to follow me. I mean...

• 43:47Sam Parr?

  Which is what?

• 43:48Chris Koerner?

  Just say, "This is day 57," because then they follow, like, "Oh, I want to see day 58," but there's no day. That's the big secret. There's no day.

• 43:56Shaan Puri?

  You've been doing this for like, two years. Come on.

• 44:00Sam Parr?

  Wait, really? So, this isn't actually day 57? You just made it up?

• 44:04Chris Koerner?

  Well, I mean, I post three ideas a day, and my editor will add day whatever to any of them. I don't, we, there's no rhyme or reason. It just helps. It works.

• 44:14Chris Koerner?

  Spaghetti, come on, what do you want?

• 44:17Sam Parr?

  It could be day 57.

• 44:18Chris Koerner?

  It could be.

• 44:19Shaan Puri?

  You've posted all these ideas, and, um, you know, you, you find something that somebody's doing, you're like, "Oh, genius, this could be a thing. Boom, genius, this could be a thing." What's kind of like, if you step back, and you have a takeaway from, from this whole thing? Maybe the takeaway is about the types of ideas. Maybe the takeaway is what you've seen in the comments, or people's reaction, or maybe it's the, maybe the takeaway is in, you know, the action you've seen some people take off these. Like, what are the actual lessons you've had now after posting, I don't know how many, you know, hundreds, hundreds of these videos?

• 44:52Chris Koerner?

  People are very creative in coming up with excuses and reasons why they won't do something. Right? Very creative. If you look at my comments, some of the most commented things are, yeah, what about insurance? What about liability? You buy insurance. That's what insurance is for. Oh, this is so good. Why don't you do it?

• 45:12Chris Koerner?

  Why don't you? I have like 13 businesses. I can't do all of them. I'm sorry for giving you an idea. People like, we will, if we were as creative at actually starting and executing on things as we are, coming up with excuses why it wouldn't work, like we'd all be millionaires by now.

• 45:28Shaan Puri?

  Yeah, the comment section of Instagram and TikTok on any viral video is like where I would send my worst enemy. If I was like, you should learn, adopt this mindset. This will serve you well. And I would just send my enemies there and one by one, they would all become incapable people who focus on the absolute wrong things, right? On the viral videos, not on like, you know, niche, small community videos or things with like a, a strong loyal audience or whatever. I'm talking about just stuff that just pops off. Okay. It's got 10 million views. This, the top, you know, it's like, oh, this person made it. And it's like, well, people who've made it are ruining America. It's like, what? Like, that's your takeaway from this like success story is like,

• 46:11Shaan Puri?

  success is bad or you know, whatever, like just the, the amount of, uh, I would just like, poor, poor quality thinking and attitudes in the like sections or in the comment sections is, is pretty, pretty wild on a big video. Do you, do you guys read the comments? I read the comments on our YouTube videos. I don't really read them to get like feedback though. If that makes sense, like I read them and I reply to people because I'm like, oh, it's cool that you care enough to write. So I'm going to, like, I want to talk to you. That's cool. But I don't like, look at it and think to myself, oh, I'm going to do that because. That would defeat the purpose of what I'm trying to do.

• 46:52Shaan Puri?

  You know, the Rick Rubin quote, which is the, the, the greatest thing, the nicest thing you could do for your audience is ignore them completely. If you're a creator, you're an artist, you're trying to make something, like you should make the thing you want to make and then let the chips fall where they may. That has become like much more the, the philosophy I have. If you want feedback on like a specific thing, cool, you go ask certain people that you respect for that feedback, but like you don't just, you don't just react to what's in the comments.

• 47:20Sam Parr?

  Yeah, it's, it's, I, I, I agree with your philosophy and also it's hard.

• 47:25Shaan Puri?

  Hard, like psychologically to avoid it, you mean?

• 47:28Sam Parr?

  Well, you get a huge dopamine rush. So like, if we do something that hits and you're like, I didn't even have fun doing that, but it hit, you still get a dopamine rush and you can record something that people love and it falls flat and you're like, ah, that doesn't feel wonderful right now, even though it felt great when I recorded it.

• 47:46Chris Koerner?

  I like to say like, you can't go viral without half of everyone thinking you're an idiot, right? It just comes with the territory or else it wouldn't go viral.

• 47:55Shaan Puri?

  Doesn't that seem like a pretty like toxic game to play?

• 47:58Chris Koerner?

  If you're reading the comments, yeah.

• 48:00Shaan Puri?

  But not just toxic for your mentality, but like almost toxic in the sense of like, uh, you know, like I'm a sports fan and I used to love growing up watching SportsCenter. And SportsCenter used to be a bunch of people who love sports, showing you the highlights, the coolest shit that you missed and making some jokes along the way. And then like, if you fast forward to ESPN today, it's basically like debate shows where one guy's going to say the craziest shit ever and the other guy's going to fight him. And, uh, you know, and they're like, cool, do you believe any of that shit you're saying? They're like,

• 48:31Chris Koerner?

  Yeah, yeah.

• 48:33Shaan Puri?

  What does that have to do with, what does that have to do with this?

• 48:37Chris Koerner?

  The key differentiator is do you believe it? And everything I post, like I, that's a, that's like a checkbox in my mind before I hit publish is do I actually believe what I'm saying? Sometimes I believe something that's controversial and that people think is idiotic and I post it and it usually does well, but I'm not in the game of publishing things that are just bombastic to get, to get views if I don't believe it.

• 49:00Shaan Puri?

  Hey, quick message here because you know that feeling when you send a wire and it actually works? No friction? Well, I've used Mercury for years now and let me tell you, it just works. And that's why I use it for not one, not two, but eight of my companies. From credit cards to invoices, I have everything in one place. There's no janky dashboard. I'm never told, please visit a local bank branch. None of that tomfoolery. And a few months ago, I landed a big client and the first thing I did, I sent them a clean, branded invoice. Boom, deal closed, cash in the door. That's the kind of banking experience I want and that's why I use Mercury. So if you're running a startup and you want banking that feels like it's built in this century, well, go to mercury.com and get started in minutes. Mercury is a financial technology company, not a bank. Bank services are provided through Choice Financial Group, Call MNA, and Evolve Bank and Trust, members FDIC.

• 49:43Shaan Puri?

  Chris, have you done anything else cool in your businesses since the last time we talked? So you pivoted your tree trimming business. Last time we talked on here, you were like, all right, I got like a dozen businesses that are doing in total like, you know, two or three million a year in free cash flow. Has anything cool happened in your portfolio?

• 50:02Chris Koerner?

  I'm almost ready to open my secret pickleball club that we talked about last time.

• 50:06Shaan Puri?

  Okay. What's been, so that has been a little while. So you seemed like you were going to like open that up quick. Have you run into like real world bumps doing that?

• 50:15Chris Koerner?

  Yeah, I have to expand my metal building and it's really hard finding a company that wants to do that because it's a small job. There's companies that want to build metal buildings and barn dominiums from the ground up, but that was the hardest part.

• 50:27Shaan Puri?

  What was the idea again? Like you had a space and you had like a shed or a big, big kind of barn in your backyard?

• 50:32Chris Koerner?

  Yeah.

• 50:33Shaan Puri?

  And you called it a secret pickleball?

• 50:35Chris Koerner?

  Pickleball, yep.

• 50:36Shaan Puri?

  Yep. And you were like, I'm going to have a hundred something member or 200 members or something like that who pay me, what was it?

• 50:42Chris Koerner?

  A hundred bucks a month.

• 50:43Shaan Puri?

  Yep. A hundred bucks a month and I'm going to base, and all I got to do is like basically run this kind of like no employee. Backyard pickleball club for people. Yep, and it's almost open. Well, Chris, I see one thing in your little, uh, I'm on your TikTok feed right here. You have, it's like kids gym equipment. And I just bought a little bit of this for my home gym. Cause like my kids always come down and wanna like be in the gym with me or like kind of bug me while I'm working out. Like they just think it's like playtime and I need like a thing to occupy them. And so I've bought some of this like Fisher Price looking gym equipment. And there's, there's a couple of problems with it. One is like kids get bored of it fairly fast. Two, it's really ugly.

• 51:27Shaan Puri?

  So like you have like, uh, red, yellow, green, blue, suddenly like all over your gym, which like was, is not that color. So it kind of like trashes up your gym. And I actually like, the thing that kids like is basically obstacle courses. And so I think the kids gym equipment to make is basically like a easy to set up like little obstacle course, or like the equivalent of like a few very, like it comes with like, like a McDonald's menu of like 12 different courses. You could just set up and that would occupy my kids for 30 minutes and it'd be really fun. I mean, I do this manually every day with my kids. I basically like create obstacle courses in my house. And like, Chris, have you seen the Nugget? No. Sam, do you know about the Nugget?

• 52:08Sam Parr?

  Oh yeah, I'm, I'm a Nugget owner.

• 52:10Shaan Puri?

  So yeah. Oh, yeah, yeah, yeah. These modular, yeah. So the Nugget is this incredible business where they created kids furniture, but it's not, doesn't look like furniture, right? Cause if you, if you thought of kids furniture from first principles, as Elon would say, then you would make this. You would make something with no hard edges, no corners that they can get cut on. It would basically look like a toy, which is what the Nugget is. It's like, you know, a couple of foam kind of base pieces and then foam triangle, foam circle, whatever. And so you get these like shapes that you can just set up as a couch when you're not using it or when you wanna just sit. Or you can fold them up and create like basically a jungle gym. And moms go nuts for this thing. I don't know if you've seen like the Nugget owners, like Facebook groups.

• 52:54Shaan Puri?

  It's like a hundred thousand members of moms who just like love the Nugget. And they want the new colors of the Nugget or they want like ideas and like, oh, if you buy two Nuggets, you can create this in your house. Kids love the Nugget, parents love the Nugget and. It's basically this like modular piece of furniture. It's like a mix of furniture and a toy. And I think like, you know, there's, there should be more of that. This business has scaled. I think their plant is like, I think they like started in like North Carolina or something. But they do, you know, 50, 60, 70 million a year in revenue on, on the nugget. It's like a real like legit business. Actually, I think that estimate might be actually, actually dramatically low. Might be, it might actually be double that by now. I looked into it for the first time like a couple of years ago and,

• 53:37Shaan Puri?

  and was thinking about potentially competing with them.

• 53:41Sam Parr?

  Yeah, I balled one after you told me about it. It seems, it's amazing. And what do you think their revenue is now?

• 53:46Shaan Puri?

  Um, let me see. They, they had posted, I remember it was like 75 million a while back, but I imagine it's over north of a hundred million now is would be my guess. And profitable business that was bootstrap, no investors as far as I, as far as I could find. And so they, but there was, there was a bunch of opportunities. Like one, the nugget was quite expensive. And so making a lower cost nugget was like, you know, one option. Two, you could always like, basically like if you could do the nugget, but get into retail because they weren't in retail. And so like, I remember thinking like, somebody should do the Costco. Like Costco basically has like knockoff versions of everything. So if you see Peloton, you walk into Costco and there's something called like, I don't even know what it's called. You know,

• 54:32Sam Parr?

  Echelon.

• 54:32Shaan Puri?

  Echelon. It like looks exactly the same. The name fucking rhymes. And it's like, this is Peloton. Cool. Like there's Oura ring, which is like the kind of like fancy fitness tracker. And they're like, boom, we have the like, whatever, the Zora ring is like they, they'll have like the Costco brand partnered version of these. They Costco doesn't make it. They just find a company who's like, plays at the right price points for Costco.

• 54:55Sam Parr?

  Dude, that's exactly like, that's pretty much what my company also do with the scam. We just aren't going to raise any VC and I could sell for less and make more money.

• 55:03Sam Parr?

  I mean, it's the same thing. That's what Echelon did. I mean, that's the difference. What's the difference? How are you guys different? Well, we didn't raise VC, therefore we can make less profit and get more rich.

• 55:10Shaan Puri?

  The spelling?

• 55:13Sam Parr?

  I can't do read.

• 55:15Chris Koerner?

  I bet I can tell you where the Nugget found all their customers from. Facebook ads.

• 55:19Shaan Puri?

  Yeah, yeah.

• 55:20Chris Koerner?

  It's all Facebook ads. That's it. Everywhere you look is just Facebook ads.

• 55:24Shaan Puri?

  And they did have, to be clear, like insane word of mouth, like, um, you know, like, people really love this product and will show, you know, like, when we do play dates, like, inevitably the parents are like, oh, what is that? Hey, right? Like, we tell people, it has some virality to it as well. It's a great product, uh, and they did a great job, but, you know, there's, I think there's more opportunities like that in the kind of kids space where you make something that's like functional, that kids find fun, but like, doesn't clutter up and make your house look ugly at the same time.

• 55:54Chris Koerner?

  Yeah. I wonder if you could do like the, the Casper mattress version of this and build a Nugget competitor that, like, you can like shrink down to make shipping costs cheaper?

• 56:04Sam Parr?

  I think that's how it comes, isn't it?

• 56:05Shaan Puri?

  Yeah, it does come like that. It comes, uh, like, rolled in a thing and then you like let it expand for two days when it gets to your house.

• 56:12Chris Koerner?

  Hmm.

• 56:14Shaan Puri?

  Chris, what's your favorite business of all the businesses that you own? I'm curious.

• 56:17Chris Koerner?

  Oh, man. Of the ones I currently own?

• 56:20Shaan Puri?

  Yeah, yes.

• 56:21Chris Koerner?

  Oh, man. Um.

• 56:23Shaan Puri?

  But what's the best business? When you, the one, one you're like, oh, this is.

• 56:26Chris Koerner?

  RV parks.

• 56:28Chris Koerner?

  I like my RV parks.

• 56:29Shaan Puri?

  Say more, say more words.

• 56:31Chris Koerner?

  I just, I don't understand why people invest in single family or multifamily, right? With a mobile home or an RV park, you don't maintain the units. You just maintain the infrastructure under the ground. Um, it's a hedge against the economy. When the economy's good, the millennials and the boomers are traveling. You got short-term stays. When the economy, economy tanks, you got people living in your RV parks full-time. So you hedge it both ways.

• 56:54Shaan Puri?

  What's your RV park called?

• 56:56Chris Koerner?

  Well, I have ownership in nine of them.

• 56:58Shaan Puri?

  Like, what's, what's like one of them?

• 57:01Chris Koerner?

  Moose Creek, near Glacier National Park.

• 57:04Sam Parr?

  Why don't you just, uh, buy more of these then?

• 57:08Chris Koerner?

  Uh, well, I am.

• 57:09Shaan Puri?

  Okay, so I'm looking at this Moose Creek. Uh, what is Streamside?

• 57:13Chris Koerner?

  That's our holding company that owns all of them. We have 29.

• 57:17Shaan Puri?

  And then I'm looking at this, a very nice website. So when I think RV park, I thought like trailer park, but this looks like fancy thing. What am I dumb or there's just like?

• 57:30Chris Koerner?

  No, I've done both. Yeah, this is more like KOA. This is for short-term stays. They're near national or state parks. People stay one to three nights at a time. Trailer parks, people live there full-time, month to month or year to year.

• 57:43Shaan Puri?

  So you went near a national park, you buy a piece of land, you get it zoned and permitted, I assume. And then basically people bring their RVs there. So you're not building mobile homes. They bring their their RV there and they get to park it and they pay you a fee to park there. That's what this is?

• 58:00Chris Koerner?

  Yeah, we don't really build. We'll expand, but we're usually buying existing parks and adding value.

• 58:06Shaan Puri?

  Okay, great. So that, but that's what this is. And then how do I, if I just want to come short-term stay, you have stuff sitting there that I could just go use or I have to bring, I have to bring?

• 58:15Chris Koerner?

  You bring your RV. Yeah.

• 58:16Sam Parr?

  Okay, so there's Yeah, it basically just has like a way, a way to easily change the water. It has electric hookups and it might have a pool or like some type of like lounge that you can hang out in.

• 58:26Shaan Puri?

  Walk through the business of one of these. So you said you buy them, you don't build them. So you, you bought, whether it's this one or another one. So like, how much you buy this for?

• 58:34Chris Koerner?

  This one we bought for $8 million. And it was doing 700,000 a year. So like a 9% cap rate.

• 58:42Shaan Puri?

  Okay, so you go, you put down 2 million, 3 million, what'd you put down?

• 58:46Chris Koerner?

  We put down 20%, so 1.6 million. We raised 40% from investors and we financed through a bank the remainder.

• 58:57Shaan Puri?

  Okay, so you, okay, so you put down 1.6 and then 40% of the 8 million, you also put down as equity. So you had like less debt than than typical. So you have 40% debt on this thing. You buy it. It was making, what you said, 700,000 of profit at the time? And then you said, we add value. So like, what was the play to add the value to this one?

• 59:19Chris Koerner?

  So this one was open five months a year, whereas it could have been open six months a year. So it opened on May 15th, closed on like October 15th. We opened from May 1st to October 31st, right? So we added a month of occupancy.

• 59:32Sam Parr?

  Sounds pretty simple, right?

• 59:33Shaan Puri?

  Genius. Okay, so and by the way, you talk to the owners and you're like, hey, guys, how come? You don't do the and they were just like, ah, we just that's how we do things or what?

• 59:43Chris Koerner?

  No good reason. We're happy. We don't. Yeah. We're good. It makes good money. Um, and then we bought an acre next door or two acres next door and we expanded into it. So the rents were under market. We raised rents. We added more pad sites. We expanded the season and now it's doing like 1.2 million a year of net profit.

• 1:00:02Shaan Puri?

  Gotcha. And it would be maybe still a nine cap rate or, you know, or was that like a sign of the times?

• 1:00:07Chris Koerner?

  We bought it under market. It was probably worth an eight cap when we bought it. So at like a seven and a half cap, it's, it's like a, it's an eight figure park now.

• 1:00:17Shaan Puri?

  Yeah. So that's like a $15 million thing now. So if you went and you sold it today, if it's stabilized and it's working well, cause you did raise the rents, you add more pads. You extend the seasonality by 15% or, you know, the, the open window, um, and whatever else you said you did. And so now let's say it's a $15 million thing. You go sell this, you will end up turning, you know, 1.6 of equity into something like, you know, 3.2 or maybe more. Cause you have carry on the investor thing, something like that.

• 1:00:48Chris Koerner?

  Well, more because we're packaging it with 28 other parks. We, so we have $150 million worth of parks under management. And then we have a portfolio worth 111 million under contract right now. So by the end of the year, we'll have 260 million worth of parks under management. That way our cap rate comes way down and we could sell the whole thing for a six cap to private. And how do we? Me and my partners. I'm a co GP in this fund. So you have two or three? Uh, three partners.

• 1:01:14Shaan Puri?

  Do you operate in this or you're just like?

• 1:01:16Chris Koerner?

  You don't, you don't want me operating, Sean. Come on. What value do you provide? I help with marketing and with fundraising.

• 1:01:25Shaan Puri?

  I'm an idea guy with a great personality, somebody, everything, something everybody wants on board. That's, that's usually my pitch.

• 1:01:30Chris Koerner?

  Strategy, quote, strategy.

• 1:01:34Shaan Puri?

  Uh, okay. So RV parks is your best business.

• 1:01:36Chris Koerner?

  Yeah. But I've been doing this for seven, seven years. So I've been doing it with this company for two, but I was doing it with a couple of other partners seven years ago. Did you ever have a job or you're always doing your own thing? Always doing my own thing.

• 1:01:48Sam Parr?

  Which of the eight things has been the biggest financial success for you?

• 1:01:53Chris Koerner?

  This will probably end up that when we exit, which will probably be within a couple of years. But I had, I've had two different e-commerce brands that were eight-figure businesses. One I exited and one I did not.

• 1:02:06Shaan Puri?

  Which one did you exit?

• 1:02:08Chris Koerner?

  We sold wholesale iPhone parts for seven years to iPhone repair stores.

• 1:02:13Shaan Puri?

  Okay. And so if you were, if I cleaned your slate, if I took away all your businesses, gave you all your free time back, right? You know, everything you know today about the world, but I gave you all your time back. What would you go really hard at if you, if I was like, hey, do something like, you're gonna go do something now? You're starting from scratch.

• 1:02:31Chris Koerner?

  One thing.

• 1:02:31Shaan Puri?

  You know, everything you need to know, but you gotta do one thing.

• 1:02:33Chris Koerner?

  Yeah.

• 1:02:34Shaan Puri?

  What, where does your brain go? Not like, what would you do specifically, maybe because maybe you don't know that, but like, what immediately comes to mind when I ask that question?

• 1:02:42Chris Koerner?

  I would want to ride a tidal wave and I would want to ride what I know. And I know small business, right? Medium, large, know nothing about it. I know small business inside and out. And so the tidal wave is AI and I would want to implement AI in small businesses for free to get my foot in the door, earn their trust, show myself as an expert, and then start charging. And I would just have a simple AI automation slash implementation agency for small to medium-sized businesses.

• 1:03:09Shaan Puri?

  What do you think is an example? Like, what would be like a hero example of like, small business? Here's a, here's an example of a small business and here's an example of how AI would help that small business, like clear no-brainer.

• 1:03:21Chris Koerner?

  Yeah.

• 1:03:21Shaan Puri?

  Boom. You know, like, that's the one I would kind of try to rinse and repeat.

• 1:03:24Chris Koerner?

  Yep. The simplest thing is setting up an AI voice answering agent 24/7 for small business owners that don't pick up the phone after hours because they're with their family, right? It's just an AI robot and you can plug into other, you know, software services that already offer this. You don't have to have any technical knowledge. You charge a flat monthly fee. And if there's an emergency, then it would patch the call through to the business owner. Like if it's a plumbing emergency, otherwise it would just, it's just like a smarter voicemail system. I would start there.

• 1:03:56Sam Parr?

  We've had a lot of people say that. I've had a couple of friends do it. I know Alex Lieberman's doing it, Sean. I don't know if, do you know Grant Wilkinson? Grant's one of my good buddies. He started saying, I'm looking at the website now. So originally this guy, he was like, hey, I want to work on something. Do you have any like ideas I could work on? And I told him like three things and all three failed miserably. And he's a, he's a, he's an engineer and he was like, I'm just going to do this agency thing. It's called Rosedale, Rosedale.ai. And like, he's just doing agency work that automates a variety of tasks using AI and like customers are just begging for him to do shit for him. And there's like dozens and dozens and dozens of these services. And I'm seeing this firsthand, what's going on with Grant's business and people are just begging, like they need, it's simple.

• 1:04:41Shaan Puri?

  These, you think these businesses are doing well? Like they're going gangbusters, like these AI kind of implementer for businesses?

• 1:04:47Sam Parr?

  It depends what you define as gangbusters, but can you make, can the owner make seven figures a year, one million dollars a year? For sure. Can you get to two to three, four million dollars a year in revenue? For sure. Is it a lot of work? Yeah, it's a service. But if you're like, your goal is to like make money and work 40 hours a week and have a business. Yeah, I think it's like, there's massive demand for it. Now, how does that scale beyond to be as big as, you know, maybe 100, 200, 300 million dollars a year? I'm not sure, but like some people will figure it out in agencies. That is a scale. People always say agencies aren't scalable. No, it's definitely scalable. You're just going to have to have a thousand employees. Like it'll work. It's just going to be really hard, but that's, that's not bad at all.

• 1:05:28Shaan Puri?

  Yeah, yeah. It's scalable. If you like pain.

• 1:05:33Sam Parr?

  Yeah.

• 1:05:34Shaan Puri?

  What is your pain tolerance is the question, not is this scalable?

• 1:05:37Sam Parr?

  But yeah, I mean, you don't have a bunch of friends that are doing this right now.

• 1:05:41Shaan Puri?

  I've met a few people, but my, uh, my understanding was that like, you know, for a lot of these businesses, they don't really know how AI can help them. So you basically have to kind of go bespoke and figure out like, oh, what's your problem set? And like, how do we use AI to do this? And like the AI part is almost like the easy part. And then it's like, how do you get like the adoption and the buy-in and the like, you know, all of that stuff? And so I think there is like definitely desire and demand to, like, I think everyone generally feels like, oh, I should probably be using AI to like do stuff better. But when the business owner themselves is clueless about like where the AI could plug in, you need something like what Chris is talking about, which is like, hey, here's a generic problem that I can see from the outside that you see as a no brainer for you.

• 1:06:25Shaan Puri?

  And if I could find that match, I could do that specific implementation. I think beyond that's a little bit harder. The more interesting plays to me have always been you understand where like AI is changing the game. And then you basically go buy a business at a fair price today. And then you're like, cool, my value add is that I'm going to use AI to like, drop 10 points of margin to the bottom line. You know, I could take this from a 10% EBITDA business to a 20% EBITDA business just by doing this, right? Like just by doing this one thing. Um, you know, like I can get rid of all these people who I have doing stuff because I can automate all of that at a, you know, higher accuracies, higher speed using AI.

• 1:07:05Shaan Puri?

  Um, so I think like the play is you go figure out how to, what's the right type of business for that? Is it bookkeeping business? Is it something else? And you basically go and you say, all right, I could buy this business for $25 million. It's an established business with a book of, book of clients already. And I know that I have this lever of AI that the like 55, 65 year old business owner wasn't going to do. And I bought it at a fair price, but I can make this thing more valuable and I can capture 10, $20 million in two years of work, you know, without the, without the hustle of scaling an agency. So I like that play of, I like that play, that version of this play much better personally.

• 1:07:41Sam Parr?

  Do you know anyone that's going after that now?

• 1:07:43Shaan Puri?

  There's a lot of people that I think there's like full funds that like private equity funds that are doing this. They're like, cool, we're going to do private equity. But typically the private equity play was like, you know, maybe we offshore things, or maybe we just cut headcount, or we centralize certain things. And now they're like, the play is AI. We're going to go in and we're going to add AI in these three ways. You know, kind of what Chris said, like AI on the like sales automation side, AI on operations automation and AI to just like, you know, maybe reduce headcount across the board on product or whatever, you know, maybe it's engineering, something like that. And, um, so there, you know, there's a lot of people trying to do that. I don't know how well it's going because they're not like, you know,

• 1:08:27Shaan Puri?

  talking a lot on Twitter about like how great it's going, you know? We'll see.

• 1:08:31Sam Parr?

  Chris, what do you want to be, where do you want to be in 10 years?

• 1:08:34Chris Koerner?

  I just want to keep starting businesses, man. I just chase product market fit. That's what I do.

• 1:08:41Shaan Puri?

  But why?

• 1:08:42Chris Koerner?

  Cause I just, I'm chasing dopamine like I

• 1:08:45Shaan Puri?

  That's the flavor of dopamine you like?

• 1:08:47Chris Koerner?

  Yeah, I just, my focus, my version of focus is focusing on my superpower, not on one business. And my superpower is seeing and executing on opportunities really, really fast.

• 1:08:58Sam Parr?

  Well, don't you get worn out having to like manage or work with people who run your shit and not as good as you want them to?

• 1:09:07Chris Koerner?

  Yeah, I mean, I've had like 15 different business partners. And so nowadays I'm much more likely to to find a business partner that takes the vast majority of the business. So I could have like more slices of small pieces of pie. So there's low expectations from me and I just go into a partnership, eyes wide open saying, hey, I'm going to be super distracted FYI. If you think I'm going to put in 10 hours a week, it's probably going to be two. So adjust your expectations and equity accordingly. And it took me 15 years to learn that, but that's just how I prefer to do things.

• 1:09:38Sam Parr?

  Where do you think 10 years from now, what's going to make it a huge win for you?

• 1:09:42Chris Koerner?

  Hmm. It's probably going to be a SaaS business that I launch and promote with my audience with that has a big exit. That's where I see this heading.

• 1:09:54Shaan Puri?

  What kind of SaaS?

• 1:09:55Chris Koerner?

  Well, I'm, I'm, I'm building like a QuickBooks competitor right now. And I say, when I say I, I mean, my brother in law, who's like a 10x developer, like an AI enabled QuickBooks competitor. So maybe that'll be it. Maybe that won't even be a thing in six months. I don't know.

• 1:10:10Sam Parr?

  Yeah, that's pretty cool. I think that's good, like product, uh, product, audience fit for you, I would think.

• 1:10:16Chris Koerner?

  Yeah.

• 1:10:16Shaan Puri?

  That's a super competitive space, unfortunately.

• 1:10:21Chris Koerner?

  I know.

• 1:10:22Shaan Puri?

  So that's interesting.

• 1:10:24Chris Koerner?

  No, but listen, I, you know, I've got almost four million followers that like me, you know? And most people hate QuickBooks. They hate Xero. And if it's AI enabled and it's cheaper and I use it and I talk about it, I'm not trying to beat QuickBooks or beat Xero. I'm just trying to build a cool business that cash flows, you know?

• 1:10:45Sam Parr?

  What are you going to call it?

• 1:10:46Chris Koerner?

  Lazy books. Bookkeeping for people who hate bookkeeping.

• 1:10:51Sam Parr?

  Lazy Books?

• 1:10:52Chris Koerner?

  Yeah.

• 1:10:52Shaan Puri?

  I like that you start with names. You seem like a guy who starts with a name.

• 1:10:56Chris Koerner?

  Totally.

• 1:10:56Shaan Puri?

  You get the name early.

• 1:10:58Chris Koerner?

  Yeah. Yeah. I start with the domain name and the marketing.

• 1:11:02Shaan Puri?

  Makes it real for you? It kind of like forces clarity of thought around the, the, the product? Like, why, why, why do you think that's important?

• 1:11:08Chris Koerner?

  It's, it's more that I start with a marketing channel, right? In mind, and then I build an idea around that. And oftentimes the name and the brand goes hand in hand with the marketing channel. Right? I don't like building ideas and see if people will want it. You know, I want to see if they will want it and then build the idea.

• 1:11:27Sam Parr?

  What was name, uh, number two and three?

• 1:11:30Chris Koerner?

  There was, there was none. Um, I mean,

• 1:11:32Sam Parr?

  Lazy Books.

• 1:11:32Chris Koerner?

  I tried thin books. I couldn't find that domain. Lazy Books was one where I was actually able to convince the seller to, to sell it to me. But I, I, I was really just thinking of like a slimmed down QuickBooks competitor that had, you know, the 20% of features you only really need that never breaks, you know, that never disconnects from your bank account. That was the thought process there.

• 1:11:54Sam Parr?

  You and Dharmesh, man, you're all about the domain names. Did you guys, did you see Sean, he gave, uh, the country of Antigua, I think it was. Did you see what happened?

• 1:12:03Chris Koerner?

  No. What did he do?

• 1:12:04Sam Parr?

  It was a very small article at TechCrunch, at techcrunch.com.

• 1:12:07Chris Koerner?

  I saw that.

• 1:12:08Sam Parr?

  Uh, it said Dharmesh Shah, founder of HubSpot. I don't remember exactly, but I think it said he gave them antigua.ai and paid them $800,000 to make that their official domain name. I don't understand why he paid them to make that official, their, their official domain name. But they, antigua.ai is now the country's official domain name.

• 1:12:32Chris Koerner?

  Well, .ai is actually, it stands for .antigua. Like, most of their revenue is coming from, yeah, all of those registrations.

• 1:12:40Sam Parr?

  Yeah. And so, but I don't know why Dharmesh is just like slowly making, making it, uh, inroads with a variety of countries, starting with domain names. And before we know it, the next 20 years, he's going to have an army. It's like, is it out of, uh, this isn't out of the realm, if you know Dharmesh.

• 1:12:59Sam Parr?

  Chris, hopefully you had a great time. We liked having you on.

• 1:13:02Chris Koerner?

  This was a blast. Thanks, man.

• 1:13:03Shaan Puri?

  Thanks for coming, man.

• 1:13:04Chris Koerner?

  Thanks for having me.

• 1:13:04Sam Parr?

  You're an interesting guy with interesting ideas and we appreciate you big time. You go ahead. Promote it. TKOPod.com.

• 1:13:10Chris Koerner?

  It's the Koerner Office Podcast. I didn't want to talk about it, but here, I don't even know I had this on. TKOPod.com.

• 1:13:18Shaan Puri?

  Chris, what's your shirt? What does your shirt say?

• 1:13:20Chris Koerner?

  It says, "Look at this frigging thing right here."

• 1:13:22Shaan Puri?

  Ah, that's your line.

• 1:13:24Chris Koerner?

  Short form videos, yeah.

• 1:13:26Shaan Puri?

  You're committed to the bit and I appreciate that. I respect your commitment to the bit.

• 1:13:31Chris Koerner?

  Thank you.

• 1:13:32Sam Parr?

  That's it. That's the pod. Thank you, Chris.

• 1:13:35Speaker 03

  I feel like I could rule the world. I know I could be what I want to. I put my all in it like no days off. On the road, let's travel, never looking back.

• 1:13:45Shaan Puri?

  All right, let's take a quick break because as you know, we are on the HubSpot Podcast Network, but we're not the only ones. There's other podcasts on this network too, and maybe you liked them. Maybe you should check them out. One of them that I want to draw your attention to is called Nudge by Phil Agnew. And whether you're a marketer or a salesperson and you're looking for the small changes you could make, the new habits you could do, the, the small decisions you could make that will make a big difference. That's what that podcast is all about. Check it out. It's called Nudge and you can get it wherever you get your podcasts.