What Stock Would Warren Buffett Buy If He Started Over In 2024?

Episode 549: Shaan Puri (https://twitter.com/ShaanVP) and Sam Parr (https://twitter.com/theSamParr) bring you the first annual MFM Stock-a-palooza. Sam and Shaan go head-to-head with their #1 stock picks. No more small boy spreadsheets, build your business on the free HubSpot CRM: https://mfmpod.link/hrd — Show Notes: (0:00) Intro (3:00) Rules of Stock-a-palooza (7:30) 5 reasons to buy brands not stocks (9:30) Shaan's stock pick: TKO (18:30) But the risks... (21:00) Forecast: Rising micro tide (27:30) Sam's rule: Numbers be damned (29:00) LVMH model (33:00) Sam's pick: Ferrari (36:00) The ultimate brand play: Exclusivity (43:30) The downsides (49:00) Lamborghini’s revenge — Check Out Sam's Stuff: • Hampton - https://www.joinhampton.com/ • Ideation Bootcamp - https://www.ideationbootcamp.co/ • Copy That - https://copythat.com • Hampton Wealth Survey - https://joinhampton.com/wealth Check Out Shaan's Stuff: • Try Shepherd Out - https://www.supportshepherd.com/ • Shaan's Personal Assistant System - http://shaanpuri.com/remoteassistant • Power Writing Course - https://maven.com/generalist/writing • Small Boy Newsletter - https://smallboy.co/ • Daily Newsletter - https://www.shaanpuri.com/ Past guests on My First Million include Rob Dyrdek, Hasan Minhaj, Balaji Srinivasan, Jake Paul, Dr. Andrew Huberman, Gary Vee, Lance Armstrong, Sophia Amoruso, Ariel Helwani, Ramit Sethi, Stanley Druckenmiller, Peter Diamandis, Dharmesh Shah, Brian Halligan, Marc Lore, Jason Calacanis, Andrew Wilkinson, Julian Shapiro, Kat Cole, Codie Sanchez, Nader Al-Naji, Steph Smith, Trung Phan, Nick Huber, Anthony Pompliano, Ben Askren, Ramon Van Meer, Brianne Kimmel, Andrew Gazdecki, Scott Belsky, Moiz Ali, Dan Held, Elaine Zelby, Michael Saylor, Ryan Begelman, Jack Butcher, Reed Duchscher, Tai Lopez, Harley Finkelstein, Alexa von Tobel, Noah Kagan, Nick Bare, Greg Isenberg, James Altucher, Randy Hetrick and more. — Other episodes you might enjoy: • #224 Rob Dyrdek - How Tracking Every Second of His Life Took Rob Drydek from 0 to $405M in Exits • #209 Gary Vaynerchuk - Why NFTS Are the Future • #178 Balaji Srinivasan - Balaji on How to Fix the Media, Cloud Cities & Crypto • #169 - How One Man Started 5, Billion Dollar Companies, Dan Gilbert's Empire, & Talking With Warren Buffett • ​​​​#218 - Why You Should Take a Think Week Like Bill Gates • Dave Portnoy vs The World, Extreme Body Monitoring, The Future of Apparel Retail, "How Much is Anthony Pompliano Worth?", and More • How Mr Beast Got 100M Views in Less Than 4 Days, The $25M Chrome Extension, and More

Speaker names marked ? are inferred from speaking time and the show’s known hosts — they are not voice-verified.

• 0:00Shaan Puri?

  So Sam, tell me this, do you like watching sweaty men fight to the death in their underwear? Me too.

• 0:05Sam Parr?

  Every weekend. I build my Saturdays around it.

• 0:09Shaan Puri?

  Well, I think you should invest in their Saturdays. My pick for Stockapalooza 2024 is.

• 0:16Speaker 02

  I feel like I could rule the world. I know I could be what I want to. I put my all in it like my days off on a roller.

• 0:24Sam Parr?

  All right, we're live. Sean, did you just go to the Black Friday sale at Tommy Bahama? What's going on?

• 0:31Shaan Puri?

  I went into the old dad's closet today and got a little shirt because it's a special occasion and I needed to dress up.

• 0:39Sam Parr?

  That's your version of dressing up?

• 0:41Shaan Puri?

  Yeah, this is up, dude.

• 0:45Sam Parr?

  All right. What are we doing today?

• 0:49Shaan Puri?

  Today, this is Stockapalooza, the first ever, first annual Stockapalooza, which you may not know what that means because we made it up. Basically, me and Sam said, what if we did an episode where we pick a stock? So each of us are gonna go through the stock market. We're gonna each pick a stock that we have to make a case for. If you've ever seen, there's a conference called the Seun Conference, and it's kind of like a TED Talk, but for stock pickers. And all the biggest names go there. Bill Ackman goes there and Druckenmiller and whoever, Chamath. And they all, they get on stage and they make like a 20 minute case for a particular stock, why they're long or why they're bullish on something.

• 1:32Shaan Puri?

  And those guys are good and those talks are fun. We wanted to try it too and do it our way. So the MFM style of this, it's called Stockapalooza. Both me and Sam have picked a stock. We do not know what each other have picked. We're gonna get 20 minutes each to present. And so if you're on the like just the audio podcast feed, I know I've been telling you YouTube is where it's at. Today, YouTube is for sure where it's at because we got slides. Your boys came prepared and I have data. I got charts. I have a whole bunch of stuff here. So you want to go to YouTube where you're gonna actually be able to see the screen and see us sharing slides. So we got 20 minutes each to do it.

• 2:09Sam Parr?

  For the listener who are on not YouTube, we have to ask them to do something when they finally go to YouTube.

• 2:15Shaan Puri?

  That's right. That's right. If you go there and you don't hit the subscribe button. A curse is placed on your family for seven years and I don't want that for any of you guys. So go ahead and hit subscribe when you're there because it's super important for your family.

• 2:26Sam Parr?

  It's a simple pitch. We put all this work in and they don't have to pay us back with anything other than a subscribe on YouTube. It's free and easy for them and it makes just a ton of difference to us. So just go do that. All right. Now, what are you saying?

• 2:39Shaan Puri?

  Okay. So you're ready to begin? Do we need to, should we just go into it?

• 2:43Sam Parr?

  No, rules. Okay. So we're kind of making up the rules on the fly. So we're going to do about 20 minutes. So you get 20 minutes. I'll ask questions, but I'll try not to interrupt too much. And then we'll do like, well, this, we'll talk for about it for a few minutes afterwards and then I'll pitch. And then the last 10 or however many minutes left, we'll, we'll each vote. But then in the YouTube comments, you guys actually have to vote who wins. But when we say win, what does win mean here? Because we're not exactly, we're going to be, you guys can like, we could play a drinking game where it's like, count the disclosures. You're going to see the disclosure constantly of saying, we have no idea what we're talking about. It's just something fun and cool. But how do we base win on? Is it by showmanship? Is it by what's the company you think is going to have a long-term?

• 3:25Shaan Puri?

  Best case.

• 3:27Sam Parr?

  But what does best mean? A 10 year?

• 3:29Shaan Puri?

  Well, I don't know. And that's part of the fun here. Making it up as we go. We could say 10 years.

• 3:34Sam Parr?

  Is it just entertainment? Cause that's different.

• 3:36Shaan Puri?

  Well, this is definitely entertainment, but the entertainment has to have a foundation of, you can't just be making shit up. Right? We gotta have actual good insights or good analysis presented in a wonderful way, right? The way that any presentation is sort of scored, you have style points and you have substance points. And we're going to take both of those factors into consideration to pick the, the ultimate winner. I don't know if you, have you ever gone and watched any of these? By the way, like, you know, in, I remember when Chamath went on stage in 2016 and he was like, there's, there's a multi-trillion dollar company hidden in plain sight. And he made a case for why Amazon was going to get to three trillion by 2025. This is back in 2015.

• 4:12Sam Parr?

  What is it now?

• 4:13Shaan Puri?

  It's currently like close to two trillion and we got a year left. He's not far off. He then went up and did a case for Box and I bought a shit ton of Box stock. And Box then just shit the bed for the next three years. And if you go back, all the smartest guys, Bill Ackman, he goes up there and he makes a case for some housing thing. Terrible stocks, right? I went back and I actually charted how how these picks did really bad. So actually, we might be just as good as them because we're also going to be terrible.

• 4:39Sam Parr?

  What's considered good for these guys? Like, is it like a batting average where it's like, if you're 300, if you're, you know, which 30%, right? You're the best?

• 4:48Shaan Puri?

  No, I think it's just based on the returns, right? So like how much you put in versus how often you're right, right? The multiple, the multiple of those two. So, you know, they just got to get enough right where the overall returns are there. But we should say this. First slide is the most important slide, which is that this is not financial advice. This is entirely for entertainment purposes only. My lawyer has told me to say that, but it's actually true. This is only for entertainment purposes. I forbid you from actually investing in any of the things that we talk about. I am an idiot when it comes to the stock market. So if you take my financial advice, I consider you an idiot too. That's my disclaimer.

• 5:25Sam Parr?

  There needs to be a song where it's, what did you say? Throw your hands in the air and lose your money like you just don't care?

• 5:30Shaan Puri?

  Exactly. Stockapalooza. That's the Stockapalooza anthem.

• 5:35Shaan Puri?

  All right, let's jump in. All right, my turn. I'm going to start my clock. Let's go. Okay, so here's the general idea. If you're buying one stock, Sam, I know you're an index fund guy, right? You like to go into the S and P 500 and spread out your risk. And you're right, if you're buying one stock, you're taking more risk than the index. And if you look back last 10 years, the index has given you about a 10 and a half percent annual return over a 10 year period. 10 and a half percent over 10 years. So that's, we'd have to beat that to justify taking the additional risk of picking one stock because that's going to basically 2.7x your money in a 10 year span. So if you want to do a little better than double, almost triple your money in 10 years, just put it in the S and P 500. So we're looking for something that if we're going to take more risk, we need to get more

• 6:20Shaan Puri?

  reward. So here's what I'm thinking. I decided to peg for what do I think could get me a 5x in 10 years? Okay, 5x in 10 years, double what the, what the S and P 500 is going to do. So which stock did I pick, Sam? I'm sure you're wondering. Well, let's ask the Oracle of Omaha, AKA Buff Daddy. What would Warren Buffett do? Cause I'm not a great stock picker, so I wanted to go and study the great stock pickers of all time and look at what would be their criteria. What are they looking for so that I can learn from them? And I went back and I learned everything I could from Warren Buffett. And I realized that there's five big things that he looks for. Okay. So you ready for the five big ones? The first, understandability, meaning he doesn't invest in shit. He doesn't understand if it's too complicated or if it's outside of his circle of competence,

• 7:05Shaan Puri?

  he's simply not investing. And so the idea is, is the business simple enough that an idiot like me could understand it and that ideally an idiot could even run it, right? Such a simple business. So understandability. Number two, an economic moat. So we want few competitors. We want some pricing power and we want to make sure that this business is so defensible that it's going to be around in 50 years because, uh, you know, Warren is usually a buy and hold investor. He's, he's not really trying to trade in and out in time of the market. He's looking for time in market and he's looking to be in the, in the company for a long time. Um, and so we want an economic moat, something that's super durable. All right. Number three, competent management.

• 7:45Shaan Puri?

  So management, basically just a strong management team is always going to be a, um, uh, you know, big benefit for anything, uh, for any stock. Okay. Last, last two, margin of safety means we gotta be buying this. We can't be buying this at some extreme price, even if it's a great company. If it's massively overpriced, it's too hot in the market, then we're taking too much risk. So what we want to do is buy dollar bills for 80 cents, right? That's a, that's a great margin of safety. And of course, lastly, strong financials. So high earnings, low capex, low debt. That's really what we look for. Okay. So this is why Warren Buffett is buying brands, not stocks. I love this line actually in my research. He goes, don't buy a stock, buy a company. Subtle difference, but he's looking to basically like, what would, what, don't try to buy the stock because you think the price is going to go up.

• 8:29Shaan Puri?

  Buy the company because you think that company is going to endure and be successful and just grow steadily for a long period of time.

• 8:35Sam Parr?

  That's a new thing that he did. So it's not new for, I mean, he, he didn't start doing that until his 60s. So before he was buying stocks purely in the financials, he's like, I don't care what they sell. And then he like met Coke and then he like invested in Washington Post. And he's like, oh no, the brand is actually where it's at.

• 8:49Shaan Puri?

  Exactly. He used to do the cigarette butt investing where, you know, if there's two puffs left on the cigarette, um, okay, let's do it. There's value there. But he, he credits Charlie Munger for showing him that actually it's better to pay, uh, you know, a fair price for a great business than a great price for just a fair business. And so that's why he's now invested in Apple, Bank of America, American Express, Coca-Cola, Geico. These are brands that have been around for 50 years and that's what he's looking for. Okay. So simple Buffett formula, just to summarize, buy brands that you understand that'll be here 50 years from now, that spit off cash at a fair price. If you do all that, you can hold forever. You've done well. So I looked and I looked and truth be told, I actually started with one in mind and then reverse engineered this whole presentation.

• 9:34Shaan Puri?

  But, um, I have one. So Sam, tell me this. Do you like watching sweaty men fight to the death in their underwear? Me too.

• 9:43Sam Parr?

  Every weekend. I, I build my Saturdays around it.

• 9:47Shaan Puri?

  Well, I think you should invest in their Saturdays. Uh, my pick for Stockapalooza 2024 is TKO. TKO is the stock that owns, um, WWE and the UFC. And I think that TKO is a Buffett stock. And here's Buffett, you know, looking ready for WrestleMania. Why is it, why does it fit the criteria? So understandability, very easy to understand. It's a holding company that owns these sports franchises and owns these leagues underneath them. Okay. That's the, that's all the business is. It's, it does nothing else besides that.

• 10:22Shaan Puri?

  Fighting is the easiest thing to understand in the world. Uh, I don't know if you've heard this great thing that, uh, that Dana White says, he goes, let's say you walk out into a, a sports field on a Sunday and there's a soccer game over here and a basketball game over there. And these guys are playing flag football and you could go look at any one of those directions. You might have a favorite sport. But if somebody yells, "Fight!" and there's a fight going on, everybody's head's gonna turn. It is a human nature thing that we like to watch people compete and fight. And it is global, everywhere in the world. People don't, you know, if you go to China, people don't know the rules of football. You come to America, people don't know the rules of cricket, but everybody understands the concept of these two guys are gonna fight each other. Everybody around the world. And so it is the easiest to understand, product and business.

• 11:08Shaan Puri?

  The business is very simple. Fans pay to watch fights. People pay pay-per-view. Sam, how much do you think you've paid in pay-per-view per year? What are you, what are you spending on your UFC fandom?

• 11:18Sam Parr?

  So I would probably say I buy the five a year. So that's $500, I think. And then I only have an ESPN subscription. Like dude, I don't know anything about sports. I just found out that's the Super Bowl is this Sunday. I thought it was in November. I only, I pay for ESPN just for that. So that's another 60. And then I attend one to three a year, which is quite expensive. That's a thousand dollars a show at least.

• 11:45Shaan Puri?

  Exactly. High-LTV fans. Okay, so let's, let's go through these now. Economic moat. Name the competitor to the UFC. Name a competitor to WWE. They've all come and gone. Bellator was the, the most well-funded competitor to UFC. It was funded by Viacom. They put hundreds of millions of dollars into this thing. It failed and they just sold it for, you know, less than what they put, what they invested into it. They sold it for a hundred million bucks. The number two competitor sold for a hundred million. The UFC sold for 4.2 billion. So that's the gap between one and two. Growing up, I loved WCW. That was the big competitor to WWE. Guess what? It folded and they took all the wrestlers. AEW, all those things.

• 12:27Shaan Puri?

  Basically, these two brands have over 95% market share in their market. This is total monopoly, more than Google has in the search market.

• 12:34Sam Parr?

  Do you know how popular WWE is on YouTube? Have you, have you, did you look into that?

• 12:39Shaan Puri?

  I have, I have a couple of slides later. They dominate social media.

• 12:43Sam Parr?

  It's the 10th, the 10th most popular channel on all of YouTube is WWE. That's insane.

• 12:50Shaan Puri?

  Right. Like the fact that these two have more market share in their market than Google has in the search market shows you they're just kind of complete and utter dominance. And the fact that competitors have come and gone, people have taken their best shot and they haven't been able to touch them. So you have, you have two brands that have been around for a while and will be around for a while. Okay, competent management. We have Ari Emanuel. If you've ever seen Entourage, it's the character Ari Gold is based on Ari Emanuel. He is an absolute power player, power broker in the entertainment business. You have Dana White, the guy who's basically been the founder CEO of this essentially, since they bought it for 2 million bucks, bought it for 2 million, sold it for 4.2 billion. And he's still going, and he's still going strong.

• 13:32Shaan Puri?

  This guy is an absolute animal. And we have Egan Durbin, who's with Silver Lake Partners. That's their kind of institutional capital behind this. And that guy's also got a pretty crazy track record with multiple billion dollar, multi-billion dollar plays like Skype and whatnot. So, super good management team. Okay, margin of safety. So, I don't know if you know how much money these make, but they basically, the combined entities generate over a million dollars, oh, sorry, a billion dollars a year of EBITDA. And it trades at about 14x. So it's about a 14 billion dollar market cap company right now with a billion dollars of EBITDA. Just to put this in a comparison, if UFC plus WWE, two full leagues are 14 billion,

• 14:18Shaan Puri?

  the Phoenix Suns, one NBA franchise just sold for 5 billion. Right? So this is basically three Phoenix Suns, and you get the entire universe of combat sport of fighting entertainment, which is wrestling and UFC, everything except for boxing. F1, which is, to me, seems super niche. Like, F1 is so, so niche. Do you know how much F1 just sold for?

• 14:43Sam Parr?

  No idea.

• 14:44Shaan Puri?

  Eight and a half billion dollars. And F1 has a big problem, which is, no matter how popular F1 is, they have to pay out to all the teams, the franchises. So, you know, half the revenue goes to the Aston Martin team, and then the Mercedes team, and whoever else. So UFC doesn't have any of that. All the fighters are independent contractors. They don't even pay them salaries. There's no guaranteed salaries. Independent contractors who make about 15 to 17% of the overall revenue goes to the fighters. Way less than every other sport, no teams, no rev sharing with anybody, basically. They get

• 15:16Sam Parr?

  Do you bring that up later in your presentation?

• 15:18Shaan Puri?

  I do have a risk slide, which is around that, yes. And the best part, this is all AI resistant. Like, we don't know what the hell's gonna happen with AI. AI is pretty clearly the next big thing, and it's gonna wreck a bunch of industries, it's gonna redo the way that insurance works, and the way that cars work, and the way that, you know, software is built, and all this stuff. How are you going to use AI to generate? Like, you can't use AI to make two guys fight in a, in a, in a ring. It's not going to happen. And so this is an AI proof industry, which is nice because Warren Buffett, Buff Daddy, he's looking for things that are not going to change. And I think this is not going to change. All right. Last one, it's growing nicely. So it's grown 20% a year right now, but there's also the big, the big prize with any sports league is media rights deals.

• 16:01Shaan Puri?

  And the media rights for both of these are coming up this year and next. And so they have a chance to renegotiate and basically double what they're getting paid for by all the streaming companies, by Netflix and by Amazon and ESPN and all the companies that want, they need live sports because live sports are one of the only things that people watch concurrently and have to look at the ads because they're watching during the thing. There's no DVR, there's no, there's no binge mode, there's no streaming. And so live sports is, this is one of the few live sports assets that exists. And the media deals are coming up and they might be a lot bigger than people think. All right. Last few slides, consistent cash flows. So these are profitable companies, they spit off cash. You know, they're spitting off, you know, a couple hundred million bucks a year of free cash flow and they don't need to invest it.

• 16:44Shaan Puri?

  They don't own a ton of real estate or they don't have to buy more machines in order to grow. They just put on, they just keep putting on shows. It's all variable. A couple of the risks that are worth mentioning, it's got a bunch of debt. They use debt to buy the, the franchises of these leagues. And so they still have a few billion dollars of debt. The last thing, uh, stock performance has not been great. I think this is one where we're going to have to buck the trend. We're going to have to know what the market doesn't know right now. And we're going to have to, to go ahead and outperform. What date did that drop? So they merged in like mid 2023. But does that drop because Vince McMahon? Um, not just Vince McMahon. I think basically what happened was they merged, people didn't understand the terms.

• 17:29Shaan Puri?

  They didn't understand what was going to happen. What was the plan? All that stuff. And the Vince McMahon stuff happened at the same time. And so they dropped about 15% on the merger, which is kind of crazy. Before they were both public and they were both trading at about eight to 10 billion in valuation. And so when they merged, they were supposed to be like a $20 billion entity. And they're currently trading at 14, um, right after they merged. And so that was, that's what happened last year. Lastly, a couple of the risks, like you talked about fighters not getting paid enough. So their costs could go up if the fighters ever unionized and were able to collectively bargain, which they haven't done, but the NBA and NFL all has. And lastly, I don't know what's going to happen if Dana ever leaves. He is the powerhouse and the CEO who's driving this thing.

• 18:11Shaan Puri?

  He's cashed out, so he does not own the same stake that he owned before. He's not even on, if you go look at the stock filings, he's not on the cap table. So he said he has skin in the game still, but it's not listed anywhere. So I'm not sure what he has and he might, you know, might retire one day. And I think that will be a big shock to the business like Zuck retiring or Bezos retiring. You know, it can affect the business.

• 18:34Sam Parr?

  Can I add a few, a few risks? Let me add a few risks.

• 18:37Shaan Puri?

  Yeah, go for it.

• 18:38Sam Parr?

  All right, first Dana White is insane. So he's mostly insane in a good way, but there's a lot of liability. There's a lot of liability in this industry because we're talking about grown men fighting in their underwear in front of millions of people. The person who likes that and runs that as well as the person who actually does that. In order to be great at that, you have to be insane. And so what that means is there's been risks with Dana. Dana has said a lot of crazy stuff. I don't even think that, I'm not even going to say if I think it's right or wrong, that it's irrelevant. What's irrelevant is that a lot of people think it's wrong. He also got in trouble for smacking his wife and that was on video. Vince McMahon's now in trouble for not even sexual harassment. I think it's beyond that. And then also like the third famous guy in the UFC right now, Shawn Strickland. Again, I don't care if you like what he says or dislike what he says.

• 19:22Sam Parr?

  There's a lot of people who dislikes what he says as regards to like the whole trans thing and gay thing. And so inherently there's going to be all types of nutty people like that. I think it won't impact the business at all. I think it's actually going to make the business better because the people who are behind them are going to be harder behind them. And I think, but, but I do think it will scare institutional money.

• 19:40Sam Parr?

  And that's basically my downside. And that lawsuit, that lawsuit's actually a pretty big lawsuit.

• 19:44Shaan Puri?

  So I think that the only counter to that is usually the risks are what ifs. All the things you mentioned have already happened.

• 19:53Sam Parr?

  They've already happened.

• 19:54Shaan Puri?

  They've already happened and the business is doing fine, right? So like Dana has been saying crazy stuff for 20 years. Okay, I guess he'll just continue, continue as is, that's business.

• 20:06Sam Parr?

  But that's a risk, that's a risk, that's a what if.

• 20:08Shaan Puri?

  I think there's some, some risk there, but, but not that much. In fact, I would actually say, they, the UFC has shown tremendous anti fragility. So for example, if this is a business that depends on live events, it's all based on live events and it survived COVID. It could survive anything, right? Live events had to all shut down and the UFC figured out a way. Why? Cause founder CEO, he's got the willpower. The guy went to like Abu Dhabi, created a bubble and started, created something called Fight Island and hosted the fights in a bubble on Fight Island himself. You know, they found a way around the pandemic. I think they could find a way, way around.

• 20:47Sam Parr?

  But I'm an idiot. Keep in mind, I'm an idiot. I don't think that's going to impact any of the business. I think all those things are going to make their business, their revenue, their profit greater. I just wonder how will that impact like if fidelity or one of, if one of these big companies wants to buy a huge chunk of their company, of the stock.

• 21:02Shaan Puri?

  Yeah, yeah, I think that's, that's fair. All right. Last couple of things. I think the global nature of this is underrated. And so when you think about where does growth come from for these types of leagues? It comes from two things. One is streaming, streaming deals, which are getting bigger and bigger and bigger. And the other is globalization. I don't know if you know, but the NBA does like crazy amount of work to globalize. They, you know, have like camps all throughout Africa and India. They go every summer. They broadcast games, they cut deals to broadcast games. They will play a game in, in Europe to try to get fans. The NFL does the same thing. They play a game in London to try to get fans there. But the UFC actually like inherently has that. They get champions from all over the world.

• 21:41Sam Parr?

  But they've never gone to Africa. They've, I don't, I think maybe one time they've done one event in China.

• 21:46Shaan Puri?

  Basically China, India and Africa are still untapped, but they're proven that they have product market fit. They have, they have, they have fans. They just haven't done the events there yet. And the biggest case for this is really that these leagues, they develop lifelong fans. You know, you've been a fan and I would guess that 20 years from now, you're probably still going to be a fan. Your kids might become fans. This is how sports works. It's basically generational. People watch them till they're, you know, my grandparents will watch sports, but then they'll take their kids to the events and they'll get their kids involved and they, they become fans as well. The UFC is only 30 years old. That's incredibly young when it comes to a league like this.

• 22:26Sam Parr?

  And you know what they're better at than everyone else? Telling stories and creating characters. They are without a doubt the best at this. They kick ass compared to any of the other leagues.

• 22:34Shaan Puri?

  So check this out. This is on Instagram. The NFL, which is the biggest, most profitable sports league in the United States, biggest, most profitable league, has 29 million followers. The UFC has 39 million followers because they are better at social media and they're better at storytelling, which is essentially saying they're better at the way the world works now. And then NFL was better at the way the world worked 20 years ago. Same thing, you know, here's YouTube. Here's the YouTube channel has 17 and a half million subscribers for the UFC on YouTube. Baseball, which has been around for whatever, 100 years, 4.9 million subscribers. It's insane how they get dominated by this. And so they, you know, you get to, you get to ride on the back of that. And the other thing is that Ari Manuel's company, which bought, bought these,

• 23:18Shaan Puri?

  they're just better at negotiating media rights. That's what they've been doing for their entire career for, for, you know, actors and television shows and whatnot. Better negotiating sponsorships. If you look at where the UFC was when they bought it versus where it is now, you know, it was unprofitable there and growing, you know, growing at an okay clip. Now it's growing faster and more profitable, and it is profitable because of the work that they've done. WWE just cut a 10 year, $5 billion deal with Netflix just for one of their shows, which is kind of insane. It's going to go from USA Network to Netflix. These are now like $300 million a year streaming deals that they're picking up. And that is all, Sam. Thank you very much. Ladies and gentlemen, Stockapalooza.

• 23:58Sam Parr?

  That was very good. That was very good. My bias is heavy here. I, I tell people, they, they ask like what my hobbies are. If I pay attention to sports, I say I pay attention to only two sports, fighting and the other one's way nerdy or track and field. I like track and field and UFC. I'm a super fan and I think there's so many super fans like me. I don't know how that, those super fans compared to the other sports. I, I don't know if it's that strong, but I'm a huge fan. The stock. It's a, it's a good brand. I agree. I think the risks are too high, though. I think there, I think there Dana's is, do you think if someone left, he could, you said that on your second point, it was like, anyone can run it. Do you think someone can run it as good as him?

• 24:42Shaan Puri?

  I do think you get the benefit of the kind of founder-led company when you have Dana there. And you would lose that if he, if he left. So I do think it'll, it'll continue to run, but I don't think you'd get that X factor back of what Dana brings to the table. And what Vince McMahon brought to the table till he was, how old is Vince McMahon? He's like 80 or something like that. The guy ran the league for like 50 years or something.

• 25:04Sam Parr?

  And he was a character. He was a character on the show.

• 25:07Shaan Puri?

  In the show. And I think Dana is a character in the show.

• 25:09Sam Parr?

  I think Dana's the most popular UFC fighter.

• 25:13Shaan Puri?

  Well, Connor, but like, I think he could run this thing for like 30 more years.

• 25:17Sam Parr?

  Maybe. I think maybe. I think that, I think that running this type of league is harder than any other league. Maybe F1 actually would be really challenging because they're like, they kind of seem like divas. But the UFC, I think, dealing with these types of fighters, have you ever hung out with a professional fighter or like up and coming professional fighters? I, I've been around a handful of them. They're insane. They're insane. They're, they're hard to work with. They're, they're nuts and it would be very challenging. And also the lawsuit that they have. So to put that in perspective, you said that they pay their fighters 14%. How much does the NFL pay their?

• 25:51Shaan Puri?

  NFL and NBA are about 50%. That's the collective bargaining. That's what they negotiated.

• 25:56Sam Parr?

  And right now, you made a case that they're a monopoly. That's the exact case that the lawsuit is trying to make, which is that the UFC's a monopoly and that you guys, you, you have to allow us to do collective bargaining. And I, I have looked into it a little bit, but it seems like they've got a great case and that could meaningfully change the economics.

• 26:14Shaan Puri?

  It could, it could. That is, I, I would put that as the number one risk to, to shift the economics.

• 26:19Sam Parr?

  Dude, there's some guys, like they'll say in the post-fight interviews, they're like, I'm the champion now. Eight months ago, I was driving Uber and.

• 26:27Shaan Puri?

  And they're like, and I'm still driving an Uber because I don't get paid.

• 26:32Sam Parr?

  Well, like to put this in perspective, there's this guy named Francis Nagano. I think he's from Cameroon. He's like the, the American dream. He came over here with nothing. I think he worked in like a mine. You know, like a blood diamond type of mine, like crazy stuff. He's now champion. Do you know how much money? He was, he was a world champion in the heavyweight division of the UFC. He looked like an animal. When you think of a heavyweight champion, this is what you want this guy to look like, look like. Beautiful story. Great guy. Do you know how much he was getting paid per fight?

• 26:56Shaan Puri?

  I feel like it was like 500K or something.

• 26:58Sam Parr?

  It was about $600,000. That's how much this guy was getting paid to fight the scariest people on earth.

• 27:05Shaan Puri?

  I know a mid-level engineer at Google that makes more than that.

• 27:08Sam Parr?

  It's insane.

• 27:09Shaan Puri?

  The baddest man on the planet.

• 27:11Sam Parr?

  Yeah, it's insane. It's insane. And so that needs to change, I think, for there to be true longevity for the sport. And if that changes, there's actually going to be bad stuff for the business, or at least it'll be less good. But great presentation. I'm a fan of UFC. I think that was a great presentation.

• 27:29Shaan Puri?

  All right, your turn.

• 27:30Sam Parr?

  All right, now it's my turn. So, look, we said the disclosure already that this really, we don't know anything. So I'm actually gonna not even focus too much on the numbers. I'm gonna focus on the story. And I just want to put this disclosure up front. Now, before I get into this, I want to tell you a few other companies that I looked at. I looked at Rivian, I looked at 23Me, that's a total shit show. I looked at Container Store, because maybe that's the next meme stock. And of course, I looked at HubSpot, because I own HubSpot and I'm trying to do a little pump and dump scheme. I'm kidding, I'm kidding. I'm not going to talk about that. Now, I was trying to think about this and I was like, should we do like a Wolf of Wall Street pitch? You know how he's pitching penny stocks where he's like, hi, John, the reason I'm calling is I've got this new patent technology that has huge upside potential and little downside potential.

• 28:13Shaan Puri?

  Is this something where I could maybe get in on the ground floor?

• 28:17Sam Parr?

  And then I realized, I'm not gonna do that. I'm just gonna tell you, I'm just gonna base all of everything that I'm doing here on what do I think is cool and interesting. And so what do I think is cool and interesting? Look, if you want to make great money, you invest in Amazon. It's a slow, predictable, it's gonna be, I think it's a great company. But that's not interesting to me. We all know that. Same with everything Elon's doing. At this point, he's the man. I can't invest in Tesla, I can't invest in anything he's ever done. That's dorky. Plus, look at him. I don't want to invest in that.

• 28:41Shaan Puri?

  Yeah, I like how you used the pre-plastic surgery Elon one there. Nice.

• 28:46Sam Parr?

  There's a point. I've got a point here. And then I looked at Bill Gates and I looked at this guy, it's like, you know, Microsoft, also a great company. I like the CEO, they're doing great things, but we've been there, done that. I think it all makes money, but it's a little bit boring. It's not for this podcast. So what is interesting? Look at this guy. Do you know who that is?

• 29:02Shaan Puri?

  Uh, that is, uh, the LVMH guy, right?

• 29:05Sam Parr?

  The LVMH guy. Uh, we're gonna call him Escargo, cuz I don't know how to pronounce his name. What's his name? Bernard, uh, Bernard Al, uh, how do you say his last name? Bernard, uh, Ar- yeah, we're gonna call him Escargo.

• 29:17Shaan Puri?

  Bernard Arnold, as we call him here on NFL.

• 29:20Sam Parr?

  The slug-eating, suit-wearing, beautiful Frenchman. That's what we're gonna call this guy. Uh, so he's great. So LVMH, what, here's what they do. This isn't my company, but this is the person I got inspired by. So they own, uh, a hundred-plus luxury brands. Dior, um, Fendi, Sephora, Tiffany's, Hublot. They own luxury brands. And the reason why this guy, this guy got into the luxury business, and I found three quotes by him. You use Warren Buffett as your kinda like rule setter for how you're gonna pitch a stock. I'm gonna use this guy. He used to own a construction company, and then he got super into luxury businesses. And I'm gonna explain three quotes as to why he said that. So he said, "In luxury business, you have to build on heritage." And so have you ever heard that phrase, "Lindy"?

• 30:03Sam Parr?

  So Lindy's a popular phrase that's floating around on the Twitter circles. It basically just means the time of which something has existed is directly correlated to the time that it will continue to exist. So something that's been around for a long time will likely be around for a long time. Something that's brand new and hasn't been around for a long time can go away easier. And so for, in order to build a luxury brand, what attracted this guy? He's like, "I need something that can last, that's been around for a long time, and that means it's gonna last a long time." He also said, "Luxury goods are the only area in which it's possible to make luxury margins." Okay, high margins. So I've gotta find a company that has, that can last a long time, because it's been around for a long time. It has high margins. And then the final thing he says is, "Affordable luxury." Those two words, they don't even go together. Meaning, what, I've gotta find some, a product, a company that sells a product that is expensive and exclusive.

• 30:46Sam Parr?

  Now, what fits that bill, Sean? Originally, I thought of James Bond. James Bond, like, that's like the definition of cool guy and exclusive. And like, you dream wanting to be him, but it's gonna be impossible to attain. And so, the co- the product that, and the brand that I almost chose was, what's something that James Bond is synonymous for? Do you know what that car is?

• 31:06Shaan Puri?

  Uh, the Aston Martin, I believe.

• 31:08Sam Parr?

  That is an Aston Martin. And so Aston Martin, that kinda, that kinda, that kinda got me interested. And Aston Martin has a strong brand, but they have a shit multiple. They've got a decent product, but it's actually one of the least valuable car companies in the world. I believe right now it's only trading at like $2 billion. So it's not that big of a business. Now, Aston Martin, it's been around for a long time. I think it's going to continue being around for a long time. I think a lot of young men dream of having an Aston Martin. Their margin is shit, so it's been losing money. So that kind of gets it out of the way. I can't do that. And in terms of like being exclusive and expensive, it is expensive, but because not that many people want an Aston Martin compared to all the other cars, I wouldn't exactly say that it's that exclusive. So Aston Martin, not good enough. So what is good enough?

• 31:54Sam Parr?

  So I found a company that has been around for a very long time. It's got huge margins. In fact, it's got the best margins in its industry. It's very expensive and it's so exclusive that even if you wanted to buy it, in many cases, you cannot. Do I have your interest?

• 32:12Shaan Puri?

  You have me interested. You had my attention and now you have my interest.

• 32:16Sam Parr?

  Okay, so you probably don't know who this person is, do you?

• 32:19Shaan Puri?

  I do not.

• 32:20Sam Parr?

  All right. This man, he's no longer around, but he was born in the early 1900s. His name is Enzo. Enzo started out as a race car driver and he drove, I actually believe he might have drove for Aston Martin at one point, but he also drove for Fiat, an Italian car company. And he was so into race car driving that he goes, these Fiats, they ain't cutting it for me. I have to make my own car and I'm going to make the best car. He goes, I'm basically just going to make an engine and I'm going to put wheels on it. And aerodynamics be damned. That's what you say if you have a shit engine. I'm only going to focus on the engine. And he was obsessed with making an engine. And eventually, other people got obsessed with his engines. And so in the first year, he made a car for himself. In the second year, he sold two cars. In the third year, he sold only about eight cars and he's kept slowly growing.

• 33:06Sam Parr?

  And eventually, that company became Ferrari.

• 33:10Sam Parr?

  So Ferrari is my company and you're gonna like Enzo Ferrari. Enzo Ferrari, he's a crazy person. He's sort of like Conor McGregor, that quote that we have from Conor McGregor. He goes, I'm like Vincent Van Gogh, I've lost my mind at this game. Enzo Ferrari is like that. He's got this great quote where he goes, "A great mania to which one must sacrifice everything, without reticence, without hesitation." So he's one of these guys who is totally bought into his brand, sort of like Dana White, where he lives and breathes this shit. He was known as being kind of a shit dad, kind of a shit husband, and all he cared about was Ferrari making it great. So let me give you a little bit of high level facts about Ferrari. In 2023, the revenue grew 17% to about $6.5 billion. They're very profitable. Their net profit last year was $1.3 billion.

• 33:53Sam Parr?

  Now here's an interesting stats, an interesting stat. So Honda last year sold something like 1.2 million cars. Ferrari only sold 13,000 cars. Their market cap, now when I started working on this, their market cap was a lot lower. They released some really big news on Friday and their market cap skyrocketed and they are now worth $72 billion. That makes them roughly this eighth or seventh largest car company in the world and they're still growing at around 23% a year. Unfortunately, their PE ratio is crazy high. It's like 54, so 54 times earning, which is like one of the highest. But check out this, look at the highest or the most valuable car companies in the world. Number one, Tesla, number two, Toyota, and then Porsche, Mercedes.

• 34:38Sam Parr?

  And then you go down to Ferrari, $68 billion. I think on Friday it was like 75 billion. So they're more valuable than BMW, more valuable than Volkswagen, more valuable than Honda, and they only make something like 13,000 cars a year. Isn't that insane?

• 34:54Shaan Puri?

  That's crazy.

• 34:54Sam Parr?

  So here's my case as to why this is an interesting company. I'm gonna try and talk a little bit about the numbers, but again, that's not our specialty. So I'm gonna try and stay a little bit away from it, but they are a cash cow. They are the cash cow of the industry. In fact, Ferrari makes more profit per unit, for every unit they sell, they make more profit than any other car maker in the business. Some car makers in fact, like a GM, they actually lose money and they hope to make monies through their other models or through selling parts or fixing the cars. Ferrari makes a profit on everything, everything they make. Last year, or sorry, in 2021, they made over 100 grand per unit sold. The second place company that sold, profited the second most was Tesla at $6,700. And then it's saying,

• 35:36Shaan Puri?

  Wow. So, you know, whatever, 15x more profit per car than the second place person.

• 35:42Sam Parr?

  But it gets even crazier. So in order to make the same amount of profit that Ferrari makes per car, Ford has to sell 900 cars. Okay. And you think Ford, that's just a middle line car. Okay. What about Mercedes? Mercedes has to sell 67. BMW also has to sell 67. They make the most profit of any other car, luxury car maker in the business and then make more profit per unit sold than any other car in the, in the industry. Now here's where it gets even crazier. You don't choose Ferrari. Ferrari chooses you. So, so did you know about this with Ferrari, about their waitlist?

• 36:16Shaan Puri?

  I did not know this.

• 36:18Sam Parr?

  All right. So here's how it works. And there's a lot of mystery around this. Like they don't even openly say, like exactly how it works. But let's say you want to buy a base Ferrari, like the cheaper models. A lot of times you could just go in and buy it. But if you want to buy the more expensive one, what they do is they have got a waitlist and they look at the waitlist and in order to buy the fancier ones, oftentimes you have to buy three to four of the base models. And so Jay Leno, you know how Jay Leno is a big car nerd?

• 36:47Shaan Puri?

  Yep.

• 36:48Sam Parr?

  He openly says, he goes, I refuse to buy a Ferrari because of how elitist they are. You have to, they're not, well, he's like, obviously they're not the every guy, every man car, but you can't even buy one if you want one. And you have to, and once you buy one, if you, if you're able to acquire one, you have to sign paperwork that says that you're not going to put any stupid parts on it. You can't repaint it certain colors. So there's this lawsuit that just ended recently where this famous celebrity painted his Ferrari pink and they sued him. And he had to pay them $350,000 because he posted it on Instagram. They said that that hurt their reputation. Justin Bieber did the same thing. Justin Bieber bought a car and he did three or four things that were crazy. The first thing is he just left the car at the, at a hotel parking lot for like a few weeks or something while he traveled.

• 37:34Sam Parr?

  Another thing that he did was I think he took like the Ferrari badge off of it. You know, some people de-badged their car to be cool. And so they banned them. Justin Bieber can no longer buy a Ferrari if he wants to. Another thing is-

• 37:46Shaan Puri?

  Bummer for the Beebs.

• 37:47Sam Parr?

  Bummer for the Beebs. If you, and if you, and, and just, this is very similar to the Rolex and the luxury watch industry. So do you know that if you buy like a Rolex and they find out that you buy it at retail and you flip it for above retail, oftentimes the dealer will never sell you a Rolex again. Ferrari does the exact same thing. So if you flip a Ferrari and you don't tell them and ask for their permission, you get in trouble. And so it's a big deal and they ban you. And so they have so much demand that they literally ban people from buying a $500,000 item. Is that insane or what? I mean, that's like truly pinnacle of exclusive and elite. Like people are dying to have this product.

• 38:26Shaan Puri?

  Nothing makes me want to get in more than a wall preventing me from getting in.

• 38:29Sam Parr?

  And they do a great job of creating that wall and their brand is incredibly hard to kill. So if you, if you Google, what are the most expensive cars ever sold at auction? A recent one is a, I forget, it's a GTO 250. I forget which year it is, but it was an $80 million car. 11 of the top 15 most expensive cars ever sold are Ferrari. In fact, people love Ferrari so much that there's a theme park, obviously in Dubai, just for Ferrari.

• 38:59Sam Parr?

  They, they make something. So this company, what did I say? 700, $7 billion a year in revenue? Something like that?

• 39:06Shaan Puri?

  Six billion.

• 39:07Sam Parr?

  Six billion? 500 million of that comes from merch. So a pretty substantial amount just comes from people buying Ferrari hats. And this is even crazier. So for every Ferrari sold, something like 65% is being sold to someone who already buy, or who already owns a Ferrari and has bought one from a dealer, meaning their LTV is massive. They've done a bunch of really crazy, crazy things to prevent like, or to keep their brand strong. So they have this bounty program. So they basically have just created a bunch of snitches. So if you're in the streets and you see someone has painted their Ferrari a certain color, has put a modification on it, like a part that, that Ferrari doesn't approve of, if you report that to Ferrari-

• 39:50Sam Parr?

  You get an allowance. You get a little bit of money. They pay you to report that people are breaking the rules. They have a new bounty system. It's insane. Now, I talked about the Lindy effect. So here's the exact definition. The future life expectancy of some non-perishable things like technology or an idea is proportional to their current age. Thus, the Lindy effect proposes the longer a period of something has survived to exist, or the longer something has existed, the longer its remaining life expectancy. So Ferrari has been around, it's gonna be, I believe they were launched in the 50s or so. They're gonna be around, I think, for an extended period of time. I think Ferrari is a very hard brand to kill. If you put Ferrari on a Rolex, someone's gonna pay extra to buy that Rolex. You put Ferrari on anything, someone's gonna

• 40:33Sam Parr?

  wanna pay more money to have that item. And that's not the same case with the Honda. It's often, I don't, I mean, there's like a handful of car companies that are able to pull that off, or there's a handful of any type of companies.

• 40:44Shaan Puri?

  I just went to the website and put a $600 baseball cap into my cart, but I need to like, have a cooldown period before I click buy, just because I think, I don't know if you're selling me the stock, but you're definitely selling me some Ferrari merch today.

• 40:57Sam Parr?

  Was the hat really $600?

• 40:59Shaan Puri?

  There's, yeah, $600 hat. The cheapest hat is like $180.

• 41:04Sam Parr?

  That's insane. That's absolutely insane. Like, I went to a kid's, I went to a friend's house the other day and their kid had like a Ferrari coat that he was wearing, because he like, he like, you know, and he has like Ferrari toys, and they sell so much of this stuff. It's insane. Is it, was it really a $600 hat? What makes it so good? Does it, does it, does the hat drive?

• 41:22Shaan Puri?

  The entire story you just told me made it so good.

• 41:26Sam Parr?

  It's an insane brand. And have you, have you been in a Ferrari?

• 41:31Shaan Puri?

  I have been in a Ferrari, yes.

• 41:33Sam Parr?

  I've been, I've been in a Ferrari. They're definitely cool. My takeaway is that they're a fucking pain in the ass to own. Everyone stares at you. So they've, that Ferrari red was actually formerly the, it was the national racing color of Italy and Ferrari, Enzo Ferrari was like, oh, we'll just use that. And then eventually they got so popular, they patented, or they trademarked that red. So that red is only for Ferrari. But if you're in one of those cars, you get stared at. Like crazy, which is one of the reasons why people love driving it. I hated driving it for that reason, and they're loud and they are kind of rough. They're fucking race cars. It's a race car. And so if you like driving Ferrari, you're going to love it. My opinion was this is a pain in the ass to drive, but I get it. I get the appeal.

• 42:15Sam Parr?

  Ferrari is badass, but their PE ratio is insane. So I don't know how much value is left to be had here, but they are, but they are growing. They are growing consistently. So if you look at, if you look at their last, um, if you look at their last, uh, I think they went public in 2018. It's grown on average roughly 30% a year. Their stock, their stock price. So it's like been a pretty consistent growth. They Ferrari, Enzo Ferrari, when he died, he sold a lot of the business to Fiat and then Fiat spun it off. And they built, uh, they, they took it public on, on its own. And so it's been very consistent since it's gone public. You had a great return. Recently they signed a deal with Lewis Hamilton, who's like the LeBron James of like F1 racing.

• 42:59Sam Parr?

  And their, their, their price skyrocketed because also their earnings, they're like, dude, we're killing it. So they make something like, I believe their EBITDA margin is 35%. So no car company has that much, that big of a margin. I mean, that's like ridiculous.

• 43:15Shaan Puri?

  You gotta do the smart rich guy thing, which is you say Ferrari is not a car company. It is a luxury brand and it's priced incorrectly. They're pricing it like a car company, but it's actually a luxury brand, right? That's what all the stock pickers do. They're like Tesla is not a car company.

• 43:28Sam Parr?

  That was my argument. And then I looked at what the PE ratios of some of the other luxury brands were.

• 43:35Shaan Puri?

  It's actually a, it's, it's actually a AI chip company, I guess, based on this P multiple.

• 43:43Sam Parr?

  Well, my original point, I was like, this is a luxury company. And then I looked at what the, what some of the numbers were for some of the other luxury companies. I was like, well, this is bad timing. If you, if we would have done this, if we would have done this like two or three weeks ago, it will, it would have, it would have made a little bit more sense. But they just had, they just released earnings on Friday and so they crushed it. But there is a bunch of downside. So, uh, PE ratio is insane. It's at an all time high right now. I think it's, what did I say 55 times earning? That's insane. That's a lot. Another question. When you were a kid, did you have like car posters on your wall? Like, or like a folder, like a binder that had a car on it?

• 44:18Shaan Puri?

  I did not. I had a life-size poster of The Rock.

• 44:21Sam Parr?

  Okay, well, you didn't do the bro move and prove my point, but many young kids when we were young did. You go to that book fair and you buy like a Ferrari eraser, or you'd buy like a Porsche Lamborghini folder, whatever. We cared about that when we were kids, and so it was very aspirational. Do you know that young people nowadays are barely even getting driver's licenses?

• 44:41Shaan Puri?

  Yeah, it's like a loser move, right?

• 44:43Sam Parr?

  It's like a loser move to have a driver's license. And so oftentimes, I wonder, are young kids even gonna care about this? And then finally, EU regulations. So Ferrari's a base in Europe. The EU is cracking down, so for a lot of cars, they have to be hybrid. I think the ruling is by like 2030, I think all cars have to be, have some type of hybrid component. I don't think it's gonna kill Ferrari, because they're already making hybrids. And a large percentage of the cars, something like 25%, are already hybrids. So I think they're gonna be fine, but that is a risk. Now, beyond the stock, I just want to talk about a couple lessons here. Ferrari's an amazing company to aspire to build. At least if you wanted to build like a luxury product, a great company.

• 45:27Sam Parr?

  The first thing, they're fucking missionaries. They're not mercenaries. A lot of times, we talk about, we use that word arbitrage. If Enzo Ferrari heard that word arbitrage, he would take off his leather glove and smack you in the face. He would ask you about passion. That's what he cares about. And it's paid off. He's built a brand that, you know, is one of the most valuable brands known by billions of people in the world that they aspire to attain. And it's all about him being a missionary. He's truly bought in. The people who work there are bought in. They built a brand that's aspirational. Now, in order to do that, in order to build one of those brands, you have to do something really hard. Something you and I struggle with, something that I think every entrepreneur struggles with, which is you have to say no to so many great opportunities. And that's really hard.

• 46:11Sam Parr?

  So someone could have said, hey, Enzo, what about like a $50,000 car that like everyone likes? Like, we would just, we'd crush it. Like, the average man would buy this and they all want it. We'd kill it. He said, uh-uh. How do they say no in Italy? He would say no. I don't know how they say it, but I bet it's just no. That's what he would say. And they didn't, and they've refused to do that. But that's been very hard for them to do, I'd imagine. Because there's so much opportunity, but that's just a real lesson for a builder. However, the last lesson is if you can say no for that long and you do build a really good luxury brand, it can pay off so much. I had no idea getting into this. I would have thought that Ferrari was worth like 10 billion. I didn't realize it was the seventh largest car company in the world, only selling 10,

• 46:56Sam Parr?

  13,000 units. That's insane compared to another company like Honda or Toyota that's selling a million plus units. So anyway, that's my pitch for Ferrari.

• 47:04Shaan Puri?

  Good job. Give it, let me just give it up. Let's give it up. That's kind of insane. And by the way, I feel like your point about Italians, not just Enzo not doing arbitrage. Have you ever met an Italian running an arbitrage? Like, is there, is there an Italian affiliate marketer on earth? I don't, I don't think I've ever seen one. It just seems so beneath them, as it should be. They're the, they are the luxury brand of ethnicities also.

• 47:28Sam Parr?

  Yeah, dude, you want like an old lady in the back. Like, so I grew up in an all Italian neighborhood, by the way. I grew up in St. Louis. For some reason, St. Louis has a large amount of Italians. I was the only non-Italian at my grade school. We used to learn Italian in grade school. They used to teach it to us. We had to go to mass three days a week and one of those days was in Italian.

• 47:45Shaan Puri?

  But you didn't know the Italian word for no?

• 47:48Sam Parr?

  I wasn't a good student, but I could tell you, I could tell you the Our Father in Italian. And, and the best part was like, everyone would have their old grandma, like in the back of the house, like rolling up these raviolis.

• 47:59Shaan Puri?

  I want to hear you speak some Italian. Let's go.

• 48:01Sam Parr?

  Don't put me on the spot, bro.

• 48:03Shaan Puri?

  You just said, I could tell you the Our Father in Italian. Okay, tell me.

• 48:08Sam Parr?

  No, I don't even want to say it. I'm so bad, dude. I got a thick, I got a thick tongue, just like our boy Bernard. I got a tongue like a slug. It's a thick tongue. I can't roll my Rs. It's disgusting.

• 48:19Shaan Puri?

  The back

• 48:19Sam Parr?

  I hear dude, my first girlfriend in grade school, her name was Philamina. Like I was all in, I was all in on the Italians.

• 48:27Shaan Puri?

  I feel like American Italian people, like Italian people who live in America are just, they give it the, the, the wrong rep. Really, it's sort of like, it's like Tex Mex or whatever. It's like too Americanized. Italian Italians, oh man, it's just.

• 48:41Sam Parr?

  Yeah, I want like a really, I want a skinny Italian with like wearing skinny, skinny tight jeans, smoking a cig constantly, drinking espresso with a buzz cut. I don't want like these gabagool, like, you know what I mean? Well, that's not the type of Italian.

• 48:54Shaan Puri?

  Sopranos, I don't want Tony Soprano, right? Like the Italian grandmother who's still like, you know, smokes cigarettes.

• 49:00Sam Parr?

  And a lot of great car companies are Italian, you know, Lamborghini is also Italian. And I believe the story, by the way, do you know the story of Lamborghini? He invented the Lamborghini because Ferrari wouldn't sell him a, a car.

• 49:13Shaan Puri?

  Oh, revenge.

• 49:14Sam Parr?

  And he was making tractors, Lamborghini was a tractor maker and Ferrari wouldn't sell him a car. So he made his own and so they've been assholes from day one and that's why it's such a great brand.

• 49:27Shaan Puri?

  You definitely sold me on how cool Ferrari is as a business. I don't think you sold me on the stock just because it's like at an all time high and 70 billion.

• 49:35Sam Parr?

  It's at an all time high.

• 49:37Shaan Puri?

  It, it also sounds like they're not trying to grow fast, right? That's like part of the shtick is like sell only a limited number of these at insane margins. And so I think that's, uh, you know, maybe, maybe one of the downsides, but very cool story. And also more like MFN, more, more of inspiring for how to build a business than.

• 49:55Sam Parr?

  But hold on, don't discount, don't discount me. Listen, I actually don't know how stock, stocks works, you know, I'm a dummy. How does a stock work? I don't know.

• 50:09Sam Parr?

  But if it's growing 20% a year, and if we think that it could continue doing that.

• 50:14Shaan Puri?

  But you're saying the stock price is growing 20% a year, not.

• 50:17Sam Parr?

  No, revenue, revenue, revenue is growing 20% a year. If revenue is consistent, doesn't like that, that other shit follow?

• 50:24Shaan Puri?

  It does, it does, it does, but you didn't talk about that. So, um, you know.

• 50:29Sam Parr?

  It was on the slide, bro.

• 50:30Shaan Puri?

  Told us, right?

• 50:32Sam Parr?

  The business is growing, it's good, just.

• 50:35Shaan Puri?

  You started the pitch with. For my stock analysis, we're not going to be talking about numbers.

• 50:42Shaan Puri?

  Was just a master.

• 50:43Sam Parr?

  Isn't that what you said Warren Buffett said? Brands or some bullshit?

• 50:47Shaan Puri?

  Yeah, something like that, something like that. I do think that, you know, that's the best way, right? Like, if you didn't prepare for your speech in school, you're just like, you know what? You rip up, I'm not going to read off those prepared notes. I'm just going to speak from the heart. It's like you're ripping a blank piece of paper up and throwing it away.

• 51:07Sam Parr?

  Dude, I did prepare. I prepared a long time for this. I just, I just really took Buff Daddy's words to heart and I looked at the brand.

• 51:17Shaan Puri?

  Fair enough.

• 51:18Sam Parr?

  Okay. It is kind of an interesting dichotomy here. We did just pitch the two exact opposite things, right?

• 51:26Shaan Puri?

  Yeah, exactly. Yeah, the highest of high fashion and luxury and sort of the lowest form of human behavior, getting in your underwear and fighting in front of other people for their entertainment. We give you the full spectrum here on MFM, right?

• 51:40Sam Parr?

  So let me, let me think about it. Okay, so if I had to put my own money, if I had to put a hundred thousand dollars, let's say, into either Ferrari or TKO, I think I would go Ferrari. I think I would go Ferrari, but I think TKO has significantly higher upside. Significantly.

• 51:58Shaan Puri?

  Right, right.

• 51:59Sam Parr?

  So.

• 52:00Shaan Puri?

  That's fair.

• 52:01Sam Parr?

  I don't know how you would gauge the winner.

• 52:02Shaan Puri?

  If I had to put my money in either, I would put it in neither. It's my takeaway from Stock and Palooza.

• 52:08Sam Parr?

  Oh, I emphasis on the if I had to, which I don't have to.

• 52:13Shaan Puri?

  Which I will not.

• 52:14Sam Parr?

  Yeah, which I'm not in that position.

• 52:17Shaan Puri?

  And by the way, I don't know if it showed, but I definitely worked backwards from, I looked at the stock and I was like, I actually, what happened was I saw that they merged and I was like, dude, these companies have no competitors. This is a true monopoly. And in tech, people, you know, from the Peter Thiel school of thought really value a monopoly. And it's so hard to build a monopoly. Like, there are so few businesses that are truly a monopoly. We talked about even DuckDuckGo eating into Google's market share last time, but, you know, Google, Facebook, these are one of the few monopolies that exist. And I was like, huh, it's funny that, like. This TKO thing is actually a monopoly, but I don't know how good of a business it is. I don't know if that's going to grow, but if you're Warren Buffett and you're looking for something with a sustainable competitive advantage, that would be it.

• 53:01Shaan Puri?

  And so that's where I started and to be truthful, I didn't even consider any other stocks. I started with that, then I texted Sam, "Hey, we should do a stock picking episode because I already have one picked."

• 53:11Sam Parr?

  All right, I'll give you my vote. There, we have it. Unanimous decision.

• 53:17Shaan Puri?

  Oh, I got the vote too? Oh, amazing. Well, guys, I don't know if I'm supposed to do an acceptance speech now or if I should just say, I'm not surprised, but that's where I stand as far as stock of Palooza. I hope you guys liked it. Go to the YouTube comments and vote in the comments who won, Sam or Sean. Put it in the comments. We will tally them up and name the official winner after we do that.

• 53:40Sam Parr?

  And if you got any joy from this, or if there was a time that you were pulling your hair out and being like, "These fucking idiots don't know anything about this stuff." Whatever the spectrum is, if you got a little emotion, click, click subscribe and we'll owe you one. All right, that's the pod.