#50 - Digital Tithing, Influencer Based Cloud Kitchens & Uber Driver Revenue Streams with Stu Iverson

With Sam (@thesamparr) gone, Stu (@StuIverson) takes his place. Remember Ramon’s soap opera blog that he sold for $9M in cash? He did that through the online business broker Quiet Light Brokerage. We’ve partnered up with them to give you guys a FREE 25-point checklist to see how sellable your online business is. To receive this free guide, visit quietlightbrokerage.com/myfirstmillion. Topics for today: Who is our guest Stu (0:14), Podcast studio is looking legit thanks to @henrybillings5 (1:33), Importance of building a community to be successful (2:51), Why you should still cold email (7:24), Investing in listeners startups (9:14), Religion isn't declining like you think - beautiful bibles, digital tithing, music & merchandising (15:38), Deciding whether to earn, learn or legacy (24:43), Uber driver revenue streams (30:06), Influencer based cloud kitchens (36:04), Tyson Fury fight (44:10) and App store for business templates (51:44) See acast.com/privacy for privacy and opt-out information.

Speaker names marked ? are inferred from speaking time and the show’s known hosts — they are not voice-verified.

• 0:10Shaan Puri?

  All right, we're here. Sam? Nope, that's not Sam. That's Stu.

• 0:13Speaker 01

  Wow.

• 0:14Shaan Puri?

  Tell the people, who is Stu?

• 0:16Speaker 01

  Stu is a friend of the hustle. I actually met Sam through a mutual mentor, Chris Redlett. Shout out Chris Redlett's Last Mile and Trans Media Capital.

• 0:26Shaan Puri?

  And you work out of here?

• 0:27Speaker 01

  I do work out of here. It's incredible, man. I was working out of home and so was my partner. And for the people that know me, I'm on the phone about 12 hours a day. Most of my things are just brokering deals and she kicked me out.

• 0:38Shaan Puri?

  Right.

• 0:39Speaker 01

  So here I am, Sam took in one of the refugees like you guys talked about last time, that's me.

• 0:43Shaan Puri?

  Yeah, and we, after the last episode, you were, you were listening in and normally after every episode, we're like, yo, how was it to the people that were kind of in the room? And it's usually like, good, yeah, I liked it. And you were like, it was good, but here's three things I think you guys could do better. And I was like, nice, who's this guy?

• 0:58Speaker 01

  No one likes a yes man.

• 0:59Shaan Puri?

  Yeah, no one likes a yes man, especially if you're trying to make something great. You always wanna, nobody also likes a hater. So you need an honest person, you know?

• 1:06Speaker 01

  Hundred percent.

• 1:06Shaan Puri?

  And so you were honest, I like that. And then we started talking about, I don't know how, we started talking about ideas. We just bumped into each other, started immediately jamming on some ideas. And I was like, hold on, this should have been recorded, come by next week, let's do this. And also-

• 1:19Speaker 01

  Here I am with Sam gone, and we gotta say, he's with the Gary Vee podcast and you're stuck with me. So I don't know who's winning on that one.

• 1:24Shaan Puri?

  Oh, I'm winning dude, I'm winning. I'm not trying to be on one of those Instagram posts where it starts out with his signature on the screen, his autograph to start.

• 1:33Speaker 01

  I will say, this office now compared to last week, we gotta say, Henry put in a ton of work. This office looks a thousand times better than Gary Vee's podcast.

• 1:41Shaan Puri?

  Shout out to Henry, what, do you have a Twitter handle? Uh, yeah, HenryBillings5. HenryBillings5, give him a shout for turning the studio-

• 1:47Speaker 01

  This is incredible. For everyone that's just listening at home, what the studio used to look like is if-

• 1:52Shaan Puri?

  Close your eyes and imagine.

• 1:53Speaker 01

  Yeah, two wealthy guys went on Amazon and they searched by highest price for comfortable chair and they bought it and they found-

• 2:00Shaan Puri?

  Bright, bright red chair.

• 2:01Speaker 01

  And they found a broom closet and put it in there with some of their books. And now it legit, it looks like a legitimate-

• 2:06Shaan Puri?

  Studio now.

• 2:07Speaker 01

  Studio.

• 2:07Shaan Puri?

  Yeah, there's like the soundproofing shit on the walls, there's- Was behind us. There's like a very like prestigious looking book that just says Sam.

• 2:14Speaker 01

  In his glasses?

• 2:15Shaan Puri?

  It's like, it's like he died and we have a tribute here.

• 2:18Speaker 01

  Shouts out to Sam. Come back safe.

• 2:20Shaan Puri?

  So Sam did the Gary Vee podcast and he did a Pomp's podcast. If you don't know Pomp, you're not in the crypto world. This guy who's always talking about Bitcoin. So Sam's on tour right now doing a couple of other things. They did a meetup of listeners and trend subscribers in New York. I saw it. It was awesome. They're popping off.

• 2:38Speaker 01

  Did you see the feedback from that?

• 2:39Shaan Puri?

  I saw the feedback. More importantly, I saw the videos like, yo, this is a nice Airbnb. Like, you guys went all out for this.

• 2:44Speaker 01

  Yeah. How big's the business around here?

• 2:45Shaan Puri?

  Yeah, exactly. We're spending now. Okay, we're spending. That was cool.

• 2:50Speaker 01

  It was really incredible. I think what I love about the hustle and what you guys are building here is the engaged, passionate community.

• 2:56Shaan Puri?

  Yes.

• 2:56Speaker 01

  It's the only way to build something successful is to be surrounded by people like yourselves. And everyone that was there was saying, hey, it's not like you just go somewhere, shake hands, share a business card. It's like businesses are coming off the back end of that.

• 3:07Shaan Puri?

  Right. People are actually starting shit. And, you know, I would say two, I'll give you two principles that these stories tell me about. Number one, the most important startup commandment is, is you'd rather have a thousand people who love you than a million people who just kind of like you. Who, you know, who could forget about you if two weeks went by. And what I love about this podcast, even though we have these really aggressive growth goals. I know we already did the hard part, that we have thousands of people who just love this podcast and do like, this is my favorite podcast. Give me more. And that's pretty good. But take that to your own business. It's easy to be like, oh, it's only a hundred. It's only a thousand. It's only 10,000 customers right now. But the real question is, do they love you? Because if they love you, you have a very high chance of getting the next 10,000, the next 100,000 people to feel the same way.

• 3:52Speaker 01

  Every great brand that we've seen, especially in the D to C space, customer centricity. It's at the heart of what they're doing. I don't know if you saw yesterday, Mois was saying about at the start, 24/7, he was on the phones, in the emails, responding to everything personally.

• 4:06Shaan Puri?

  Yeah, he's an animal.

• 4:07Speaker 01

  It's a $900 million business.

• 4:09Shaan Puri?

  And he brought this up when I did the interview with him. He goes, I forgot who, he should mention like, whatever, the Old Spice, like the big deodorant brands he was growing up against. He goes, they don't know who their customers, their customers target target buys their shit and puts it on the shelf. If they wanted to get in touch with the people who love their product, they wouldn't even have their email address. They don't have their connection. And he, so he realized early on with, you know, he was doing D to C before D to C was the buzzword. It was just called e-commerce back then and it wasn't super sexy to be doing. But he was doing, you know, the deodorant sales and he realized, hey, I have this relationship directly with the customer. I could talk to them. They could talk to me. I could send them more products and say, hey, try this out. Is this better? I can write them a thank you note, that sort of thing. And I, that was underrated at the time.

• 4:49Speaker 01

  The big difference is if you go to Mois and you ask him who your customer is, he's going to give you a specific example. And if you go to their competitors, they're going to show you a slide.

• 4:57Shaan Puri?

  A demographic.

• 4:57Speaker 01

  Says, oh, this is Sarah the shopper.

• 4:59Shaan Puri?

  Right. Yeah.

• 4:59Speaker 01

  Sarah the shopper is between the ages of 15 and 50.

• 5:02Shaan Puri?

  Right. And then all the marketing guys with MBA sort of nod and clap.

• 5:05Speaker 01

  Exactly. Yeah. Customer centricity. Um, but yeah, again, happy to be here. Love what you guys are doing.

• 5:10Shaan Puri?

  Yeah. We're going to get into a couple of ideas. The second principle that I think is really important. So I just bumped into Stu, just doing the podcast. And I would say two, two things come from this. Um, there's this phrase proximity is power. Shout out Tony Robbins. If you don't know any better and you want to build your network, you want to be around more successful people, you want to be more successful yourself. One of the best things you can do is just get near them. Like I was just in the office, you were in the office and boom, connection made. That's what happened with Mike Brown, the kind of guy who was on the podcast earlier, who does oil and gas in Texas. We're just here, we bump into each other. I moved to San Francisco on a lark just for that. I was like, I just better go get in the mix. I was in Australia. I was as far as you could be from San Francisco. No, I was just there on a different adventure.

• 5:51Speaker 01

  For the Commonwealth.

• 5:52Shaan Puri?

  Yeah.

• 5:52Speaker 01

  I'm from Canada. So a similar story, if you don't mind me saying.

• 5:55Shaan Puri?

  Yeah, go for it.

• 5:56Speaker 01

  Before what I'm doing now, I helped found this company called Factory and then led it at the end. And it was literally, we were a handful of guys between Stockholm, New York and Calgary. And all we wanted to do was not just read in books about how success is made, but meet them. We wanted to get where are people solving the biggest challenges in the world and actually come here. So we moved, used the field of dreams approach. We said, if we build it, they will come. Went on Craigslist, found the biggest house we could find, put our money together, got it. Shouts out 711 Scott Street.

• 6:23Shaan Puri?

  Right.

• 6:24Speaker 01

  And legitimately.

• 6:25Shaan Puri?

  Oh, is the factory that co- Living coworking space?

• 6:27Speaker 01

  It was anything and everything you could possibly imagine.

• 6:30Shaan Puri?

  I've heard so much about this.

• 6:31Speaker 01

  That's us.

• 6:32Shaan Puri?

  Oh, okay, great.

• 6:33Speaker 01

  But all it was, was a network of thought leaders, entrepreneurs, executives, where we put on everything from workshops, talks, dinners. All we cared about was having the best people in the world come to our house to tell us what is making you different? What is making you tick? How are you building products?

• 6:50Shaan Puri?

  Right.

• 6:50Speaker 01

  Because if you're reading books, which is fantastic, I do a lot of it, I know you do, you're gonna say, hey, product is everything. No, marketing is everything, customer centricity is everything. But really, you have to go there, find out for every industry, for every vertical, for every product, what makes it different?

• 7:04Shaan Puri?

  Right.

• 7:04Speaker 01

  And who are the entrepreneurs that are actually making it happen?

• 7:06Shaan Puri?

  Yeah. And just get around them. Like, you don't have to, you don't even have to figure out step two. Just get around them. It's the fastest path to, you know, sort of improving your odds of success, is get really close, literally proximity, get nearby other successful people. Work out of their office, hang out with them, go to a coworking space, whatever it is, but get around successful people.

• 7:24Speaker 01

  Even there's a lot of people on this podcast, I imagine, that are probably living in like the rural states, rural Canada.

• 7:29Shaan Puri?

  Yep.

• 7:29Speaker 01

  You know, people like we were. Cold emailing works.

• 7:33Shaan Puri?

  Yep.

• 7:33Speaker 01

  Like, anyone that cold emails me, I respond. I know you guys are the exact same way. Even all these executives, it's been really big on Twitter, how fast the response time was. It's like, if you have a clear concise message, and you either A, want mentorship, you want to ask a question, or you want to give them a piece of feedback, they will respond to you.

• 7:49Shaan Puri?

  And how not to do it is just, hey, can I get some of your time? Hey, I'm Sean.

• 7:55Speaker 01

  Uh huh.

• 7:55Shaan Puri?

  Love you. Get, can I have a minute, thirty minutes or an hour of your time? Or can I get a coffee? That's the worst way to do it.

• 8:02Speaker 01

  A hundred percent.

• 8:03Shaan Puri?

  Best way to do it is, hey, I'm Sean, I'm whatever, twenty-two years old, I'm from this place, I'm doing this interesting thing, or I really want to do this interesting thing.

• 8:12Speaker 01

  Mm-hmm.

• 8:13Shaan Puri?

  Um, you, I really appreciate the things you're doing. I've, I've shared out your blog posts, I've, I've told my friends about your podcast. Would you take a look at my slide deck? Would you play around my product and give me two bullet points of what you think I could be doing better? Hey, I'm gonna be in your city and, you know, the next event you guys do, I will organize it for you. Tell them you're doing something interesting, be humble about it and, uh, and then make it clear and simple, a lightweight ask. Don't ask for time, don't ask for coffee. How many generic in-mails are you getting a week? A hundred? On a daily basis, um, this is kinda how I measure the success of the podcast. On a daily basis, I get thirty to forty inbound new messages from people. And, um, that's across email, LinkedIn and Twitter DMs.

• 8:58Shaan Puri?

  LinkedIn, I get to like three months later, but like Twitter DMs and email I check every morning. It's just about thirty or forty unique people doing that. Not a huge number, but for me, that's like the best part of my day is that wake up, alright, who reached out? Who said that, you know, they like something from this, they're doing something interesting, they wanna work together? I've invested now in two companies from the, from listeners. Like in conversations with several others, and so this has been a big deal for me. Wow. What set them apart? So the first guy, uh, I think some people might have heard him on the live show. He was a super credible entrepreneur, so he was like, "Yeah, I, um, you know, I currently, you know, right now I run this division of the self-driving department at Uber, and I'm leaving to start my own self-driving car company, and here's what I'm doing differently than everybody else."

• 9:43Shaan Puri?

  Wow. So I was like, okay, to get to that position at Uber, you gotta be pretty legit. You, um, have a unique insight that you can, you can tell me very clearly. And then the third thing was like, uh, as I probed, the story just got better. As I got to know him, I was like, wow, more impressed. Yes. As I saw what he had done, more impressed. And I was like, okay, here's fifty K. Yeah. Okay, how long did it go from email to close? So we met, we emailed, we met for lunch, which is an hour. By the end of the lunch, I was like, should I just go work for this guy? Like I was, and which is my like ultimate sign of I should invest. And then I went and checked out their prototype, like got in the car. And, um, that was an hour. And then the last thing I did was I brought my former co-founder CTO from Bebo, who's, who's with me right now at Twitch.

• 10:26Shaan Puri?

  And I said, "Hey, I need you to assess this from a technical point of view." And, uh, so- He went, met the guys, you know, said a bunch of words that I didn't understand and walked away being like, yeah, I'm also going to invest. And I was like, great. So that was my due diligence. So I would say four individual hours over the course of about two weeks.

• 10:42Speaker 01

  Wow. That's like, uh, did you see, uh, first round? I think it was first round came out and said that if they look back 10 years ago, it took them nine weeks to close. And if they look now, it's taking them nine days.

• 10:52Shaan Puri?

  Yeah. As a, if you're an angel, you really need to make decisions within two meetings. That's my, my, you know, the first meeting, you need to be able to rule them out if it's an, if it's a no. And if it's a yes, you need to be really clear what that second meeting needs to be. And then you can do your own research outside of that to check out the market, talk to a couple of competitors, talk to some customers, whatever you need to do to get comfortable. But like, speed is, when you don't have pedigree and you don't have more capital than anyone else, speed is your best asset.

• 11:19Speaker 01

  I agree.

• 11:20Shaan Puri?

  Cause everyone's going to say that they can help and a smart entrepreneur knows like, A, you're not going to help that much. And B, um, everybody says they help. So how can I tell who's actually super helpful? Until you have a great track record, then you're like, okay, this person was a part of these great successes already.

• 11:35Speaker 01

  I agree with you fully. Just to go on that, do you mind if I plug something really quick?

• 11:38Shaan Puri?

  Do it.

• 11:39Speaker 01

  I'm going to actually, I'm going to plug the hustle. Okay. So going into talking about investing, how you move forward, what's that first step? Did you read the trend report this week?

• 11:46Shaan Puri?

  Yeah, I saw they were like, I'm going to invest, they're going to invest some money into startups that it came out of the community.

• 11:52Speaker 01

  A hundred percent. If we think about, and you talked to Sam a lot about it, over the last four years, when he got the deal flow, he heard those first ideas that were coming out that are now billion dollar businesses that he completely missed, or that he could have helped earlier on and helped them get to where they are now much earlier.

• 12:07Shaan Puri?

  Right.

• 12:07Speaker 01

  It's incredible.

• 12:08Shaan Puri?

  Do you know of any of those examples? You might not, cause it's Sam's.

• 12:11Speaker 01

  I, I know a, a couple of them. I don't know if I should share. But there's some big ones out there. And so I know these guys have been talking about it for a while. It's like, how do we help the community? And like, how do we be that catalyst? So now it's not just for trend subscribers either. It's like, obviously shouts out to trends. We want you to get on there and get those nascent ideas.

• 12:27Shaan Puri?

  Right.

• 12:27Speaker 01

  But for anyone listening, I want you to email Henry, actually, [email protected], your best business idea. And if it is chosen, we'll give you a thousand dollars.

• 12:37Shaan Puri?

  Henry B.

• 12:38Speaker 01

  Not just a thousand dollars, we'll also find any resources that you possibly need to help this thing scale.

• 12:42Shaan Puri?

  That's pretty good. All right. I like it.

• 12:43Speaker 01

  It's like, uh, did you read Atomic Habits?

• 12:46Shaan Puri?

  I've read about a third of it so far.

• 12:48Speaker 01

  So what really stuck out, what these guys are doing great here, and then what I want kind of every entrepreneur to hit on, is understanding the difference between motion and action. Every entrepreneur thinks they're in action, but legitimately, they're talking about the idea, talking about you with the idea, tweeting about the idea, but how are you taking that forward? And so the big thing here, it's like, I want to help you in trends and you want to help them go from motion to getting into action. And if it's a thousand dollars, it's going to be that catalyst, that's what makes sense.

• 13:16Shaan Puri?

  So what's the difference? Motion, action? Okay, motion, talking about it, thinking about it.

• 13:19Speaker 01

  You're not actually doing anything, but you're staying busy. Action is putting up that first page, calling customers, actually

• 13:26Shaan Puri?

  Go try to sell the thing.

• 13:27Speaker 01

  Rapid prototyping it, like putting it into act, like not blaming anyone else, but legitimately putting it into action to try to turn this into a real business.

• 13:35Shaan Puri?

  Right. So use this as your excuse. Obviously, the thousand bucks not going to make or break your situation, but just treat it as the catalyst to take the thing that's been in the back of your mind and bring it to the forefront, take some action on it.

• 13:46Speaker 01

  I want to see all the ideas. And as a trends community, we'll all vote on them.

• 13:50Shaan Puri?

  I like it.

• 13:50Speaker 01

  And we're gonna, we're gonna also follow track and show the community the progression of the company itself.

• 13:55Shaan Puri?

  Of the companies that are in it. Cool. Okay, let's take a quick break and let me ask you a quick question. When did Noah build the ark? After the rain? After the flood? No, before the rain. So as an entrepreneur, Quiet Light Brokerage wants to remind you to prepare before you want to sell your business. You don't just sell it right when you want to. You plan your exit for six figures, seven figures, or eight figures. Quiet Light Brokerage is a group of trusted advisors that can help you not just survive the tides, but exit on your own terms for the price you want, at the time you want, to the buyer that you want. You know, as you chart your way towards an exit, you got to first start by understanding the value of your business. If you want to see a 25-point checklist to see how

• 14:38Shaan Puri?

  well your business scores across the four pillars that they have seen drive value when they, for all the sales that they've seen in their portfolio, you can find that checklist at quietlightbrokerage.com/myfirstmillion. That's quietlightbrokerage.com/myfirstmillion. Check out the free assessment, see how your business scores. If you want, you can get a free consultation for your business as well, but no pressure, no gimmicks, no sales pitches. You know, Quiet Light is an entrepreneur-led organization. The founders have built and sold businesses, bought businesses before themselves. They're not just, you know, sort of quick fly-by-the-night brokers. And they advise you to use the best data to help business owners like you reach your financial goals. So grab the free guide. It's over at

• 15:21Shaan Puri?

  quietlightbrokerage.com/myfirstmillion. Support the pod. Go check them out. Okay, we got some topics that we wanted to talk about. So where do you want to start? So let's do a couple of the ideas. So let's scroll down. We're gonna skip this one. Let's do a couple of the ideas that that we were chatting about last time. What are some of the ideas that are interesting to you?

• 15:38Speaker 01

  Well, last week, when I was sitting in, you guys mentioned that religion overall is declining. And I didn't think that was right. And so I looked at the numbers and actually there's 66 million people coming. And I'm just gonna speak towards Christianity.

• 15:52Shaan Puri?

  Sure.

• 15:52Speaker 01

  66 million new Christians every single year, right? People being born into it, people converting and so on, with only 26 million people leaving the church, which means 40 million new growth.

• 16:02Shaan Puri?

  Right, net, net, net positive.

• 16:03Speaker 01

  3.3 billion by 2050, right? Which is pretty incredible. And I don't know on Instagram if anyone that's listening to the podcast follows, but there's a lot of actual Christian entrepreneurs and Christian influencers. So you have people like Carl Lentz, Rich Wilkerson Jr., Vu Church, even...

• 16:21Shaan Puri?

  Let me ask, are you a religious guy? Or are you interested in this from a just a curiosity and business point of view?

• 16:26Speaker 01

  Both.

• 16:27Shaan Puri?

  Both, okay.

• 16:27Speaker 01

  So I like, I'm part of a men's group, like a men's Christian group. And it's interesting and like, kind of diving into the idea itself. A lot of my friends have kids that are growing up. Every single way that the church traditionally engages with this younger, this younger demographic is outdated.

• 16:44Shaan Puri?

  Right.

• 16:44Speaker 01

  Read the Bible. Read the Bible. You know, listen to me talk, but...

• 16:49Shaan Puri?

  Sit down and listen.

• 16:50Speaker 01

  Exactly. There, it, there's no way right now, there's no media company coming out. There's, there's really nothing out there for new age consumers, Gen Z's, millennials to actually engage with the church.

• 17:00Shaan Puri?

  Right.

• 17:00Speaker 01

  So we're thinking, this is not, like, this is an area where there's 40 million people every single year joining. That's a pretty fantastic growth rate. Billions of built-in customers and by 2050, obviously they're getting born right now for the most part, or they're people like us. It's like, how are they gonna engage with the church itself? There's, there's only a handful of companies that are somewhat looking into this. But if we look at even the way that culture is trending, look at Kanye West's last album.

• 17:25Shaan Puri?

  Yeah.

• 17:25Speaker 01

  Legitimately a gospel album. Look at some of the brands that are really taking off right now. Fear of God, Jerry Lorenzo, right? A Christian-backed fashion company.

• 17:34Shaan Puri?

  Right.

• 17:34Speaker 01

  But there's only... A handful of them. The opportunity is massive to create either a media company or you know, you could be selling books, you could whatever it might be to engage with those younger consumers.

• 17:45Shaan Puri?

  So I got a couple ideas. So someone in someone from the community, like you said, somebody who's taken action. He messaged me, he said, give me three months.

• 17:52Speaker 01

  Mm hmm.

• 17:53Shaan Puri?

  So give me three months. What?

• 17:54Speaker 01

  Okay.

• 17:56Shaan Puri?

  Give me three months and he sent me a link and he he and and not, you know, I hope he's okay with me sharing this. I'll ask him afterwards. We could bleep this whole thing out otherwise. But he said, give me three months and I'm going to show you that I can get this business off the ground. I'm going to get on your show.

• 18:11Speaker 01

  Wow.

• 18:11Shaan Puri?

  And he goes, what is, I was like, what's the business? And he goes, tithing.

• 18:14Speaker 01

  Wow.

• 18:14Shaan Puri?

  So he goes, digital tithing. So basically, let's give it an analogy, Venmo for churches. So he goes, there's this company called Pushpay that is currently processing $4 billion a year of digital donations inside a church. So instead of passing the hat around, they pass, I don't know, the QR code around or whatever it is. It's like you can donate to the church through through an app. And tithely is another one. So Pushpay, 4.2 billion, that's their processed amount. They took 98 million.

• 18:43Speaker 01

  Wow.

• 18:44Shaan Puri?

  So this is a very simple fintech company to build. Distribution, you can tell how you would distribute it to customers through the churches themselves who have a high incentive. Because you know, if you're a church, you need to ask for money and then you grow, or you don't ask for money and then you shrink and potentially close.

• 19:00Speaker 01

  Even if we think about this from a church's perspective as well, it'll help them with all their accounting.

• 19:04Shaan Puri?

  Right.

• 19:04Speaker 01

  Every week, every Sunday, Saturday, whenever you're going to church, they're accepting cash.

• 19:09Shaan Puri?

  Right. Someone has to sit down and.

• 19:10Speaker 01

  Like, sit down, you know, is this tithing money? Is this for something else? So just the accounting of it. Imagine how much more simple that'll be.

• 19:17Shaan Puri?

  They said 15%, I was looking into a little bit, 15% of all donations now in the churches is digital. But I bet that that's, so I bet that that's already, you know, you know, fivefold increase from where it was a few years ago. And I bet it's going to go further. I think it gets to 30, 40% over time. And and so this is just churches and this, you know, just one faith. So there's A, you can copy an existing model, take it to another faith. You could just compete against these. So let's say tithing is one, let's say, you know, surface area where you might go. What's another?

• 19:46Speaker 01

  Well, just going on that, that one point right there. What is really interesting is, did you see Bird come out with payments this week?

• 19:52Shaan Puri?

  Yes.

• 19:53Speaker 01

  Do you think Bird is gonna get, they're gonna have Bird payments at the front of all of our churches?

• 19:57Shaan Puri?

  Exactly. No, I don't, I don't think, I think Bird is in the sort of last minute Hail Mary type thing.

• 20:01Speaker 01

  Yeah, okay, okay. Well, interesting. What is another one? The biggest one to me just comes down to engagement, right? You already have a passionate community of young people that want to be engaged with the church. What we've seen a lot of is merchandise, right? So how can you physically show that you were engaged with the Christian or Catholic or whatever your church actually is?

• 20:23Shaan Puri?

  Right.

• 20:24Speaker 01

  So influencer marketing, obviously being big, preacher sneakers is a really interesting Instagram.

• 20:28Shaan Puri?

  Is that happening?

• 20:29Speaker 01

  It's big.

• 20:30Shaan Puri?

  Preacher sneakers?

• 20:31Speaker 01

  Preacher sneakers. Well, preacher sneakers shows what all the preachers globally are actually wearing right now. So it's like, how can you create a brand directly for them themselves?

• 20:38Shaan Puri?

  And that's the perfect bridge of like the faith and Gen Z crossover there.

• 20:43Speaker 01

  So that really gets me excited.

• 20:45Shaan Puri?

  Yeah. So I like the media business idea. I think that's a pretty straightforward one, although probably not the most lucrative. We had talked a little bit about beautiful bibles.

• 20:53Speaker 01

  Beautiful bibles.

• 20:54Shaan Puri?

  To talk about this, I like this idea a lot.

• 20:56Speaker 01

  Well, I'm just, you think to yourself, it's you, if you have, if you're a Christian or whatever your religion might be, let's just say for Christianity sake, you go to someone's house, I guarantee you their Bible is hidden away because it got passed down to them. They got it for free.

• 21:10Shaan Puri?

  It's in a drawer.

• 21:11Speaker 01

  It's, it's hideous. But if you think of what is on, I shouldn't say hideous, but it's not the best looking book. I'm a Christian, it's okay. But if I think what is on people's coffee tables right now, it's kinfolk, right? It's things that they're going, that they're buying, that are beautifully bound, that they're visual. And so I think there's this really great opportunity to, to reinvent what the Bible actually looks like and create like the kinfolk of bibles.

• 21:36Shaan Puri?

  Yes. So number one most selling book of all time?

• 21:39Speaker 01

  Yes.

• 21:39Shaan Puri?

  The Bible. That's a good place to start. The IP, again, you can print your own Bible. So it's not like you're gonna go reprint Fifty Shades of Grey and get sued.

• 21:48Speaker 01

  Yeah.

• 21:48Shaan Puri?

  You can go reprint this and it could work. You can remix it. So you can simplify, you can distill, you can pull out certain anecdotes. I love this idea. So the only reason I'm not doing this idea is because I'm not religious. Uh, but even me, I'm just like, well, maybe I, maybe I would do this.

• 22:05Speaker 01

  No, it's like, I love how you just said, pull out specific books.

• 22:09Shaan Puri?

  Yeah.

• 22:10Speaker 01

  So Netflix did a really, a pretty interesting movie on the book of Mark. Right? And so like, how can you take some of the stories that were within there and actually have them come to life?

• 22:21Shaan Puri?

  Double click into those. Yeah. I like that a lot. So, so I think this, generally speaking, taking the sort of number one most bestselling book of all time. Or if you look at the Gita or the Quran or whatever, these are all in the top sellers of all time. And if you can, you know, put a remix on it. So aesthetically pleasing is where I would go with it first. The other side of it is, you know, distilling it down for kids, making it more kid friendly. Or like you said, going into sort of some of the lesser told or pulling out some of the anecdotes and stories and really bringing them to life in a different way.

• 22:53Speaker 01

  Million new customers a year.

• 22:55Shaan Puri?

  Right. Do it as a YouTube channel. Do it as a book. I think these are, I think this is really interesting. If someone's doing this, reach out to me. I want to help you make this successful. I put a lot of thought into, into how you would go about doing this. And I genuinely think this is really, really, really fascinating idea. And this influencer preacher thing, what's up with that?

• 23:11Speaker 01

  It, it's so it's funny. I, I thought a lot about it and guys in my men's group, and I think it's a really great way to bring kind of the youth back into like Christianity, for instance. But they have millions of followers, you know, they're with Bieber all the time.

• 23:23Shaan Puri?

  Carl Lentz is the first one I saw that was doing this.

• 23:25Speaker 01

  Carl Lentz is the biggest, you gotta think he was leading Hillsong.

• 23:27Shaan Puri?

  Right.

• 23:27Speaker 01

  And.

• 23:28Shaan Puri?

  If you dressed a little differently, you could pass as like a Carl Lentz.

• 23:32Speaker 01

  That might be, that might be my next move after this. We'll see if they reach out.

• 23:35Shaan Puri?

  I saw him and I was like, this guy's good looking.

• 23:37Speaker 01

  This is a handsome fella.

• 23:38Shaan Puri?

  Stylish, funny.

• 23:40Speaker 01

  Fantastic speaker.

• 23:41Shaan Puri?

  Speaks in like commons, you know, common tongue, not like, you know, he'll use slang.

• 23:45Speaker 01

  Yeah.

• 23:46Shaan Puri?

  And I was like, no wonder this guy's friends with all the basketball players and, you know, musicians that everybody knows about. He reformed Bieber.

• 23:53Speaker 01

  A hundred percent. No, it's really interesting. And he's speaking to them on their level. That is really the biggest thing. And so people understand that this is like being, I want to be a strong Christian, let's say, and I want it to be aspirational, yet attainable. I can be him.

• 24:06Shaan Puri?

  Right.

• 24:07Speaker 01

  Instead of like the typical preacher you'll see at a lot of the churches, it's like, you could look up to someone like Carl Lentz being like, that is someone I want to aspire to be.

• 24:13Shaan Puri?

  Right. And there's also sort of a musical component. So he's with the Hillsong Church, I think, and they put out like tons of great, you know, faith-based music. I think that faith-based music is a pretty big space. So here's a question I had about this, right? Because I've brainstormed these, I broke some of them down, I've done a bit of research. And so then I asked myself, I believe in these ideas.

• 24:34Speaker 01

  Okay.

• 24:35Shaan Puri?

  But I'm not doing, I'm not doing these ideas.

• 24:37Speaker 01

  Yep.

• 24:37Shaan Puri?

  The big part of it for me is just time. I got a lot of, I do the podcast, I have a job, I have, you know, other stuff going on. So for someone like you, entrepreneurial, Christian, why don't you do this idea?

• 24:48Speaker 01

  I'm one of these. Well, I'm in the same place as you. I'm also very busy. It's all time limited. I will do anything to help these get off the ground. Any of the ideas we'll talk about.

• 24:56Shaan Puri?

  Right.

• 24:56Speaker 01

  It's like you want to see people take these really nascent, interesting ideas that are big and help them come to life. And so if I had more time on my hands, I would love to help it.

• 25:05Shaan Puri?

  And where do you stand on, where do you stand on ideas where you don't have that same founder fit? So let's take another, so let's say I did have the time.

• 25:14Speaker 01

  Okay.

• 25:15Shaan Puri?

  Right? I magically get 48 hours in my day so I can play with my baby, I can do my job, I can invest in companies, I can do the podcast, I can do the side hustles, I can do it all. So let's say I had double the time and now I could, now I'm not time restricted. You know, the second question for me would be, should I do this? And is this the right business for me? Because there's one thing to understand it at an intellectual level. There's another thing to really like, love the product, care about it and get into all those details. So I think a lot of people come into this question of like,

• 25:39Speaker 01

  Yes.

• 25:40Shaan Puri?

  Should I go for something I'm quote unquote passionate about or know about, or I am the customer? Or should I do something that's sort of, I see the opportunity and it might be a great market opportunity, but I have to figure out, you know, it's like our buddy Ramon, who, you know, created the most popular soap opera, soap opera blog in the world and never watched a soap opera in his life and sold it for nine million cash. So I've seen both examples. Where do you stand on this?

• 26:03Speaker 01

  My whole thing, I think, I think entrepreneurs have to be at different stages in their life. So for where Ramon was at, he's not saying soap opera blog, this is the hundred year brand. This is something that when people say, what did Ramon do to leave this earth? He changed the lives of people watching soap operas.

• 26:19Shaan Puri?

  Right.

• 26:20Speaker 01

  He said, how can I, especially where he was at in his life, how can I make money?

• 26:24Shaan Puri?

  Right.

• 26:24Speaker 01

  And he says, this is something that could generate money tomorrow.

• 26:27Shaan Puri?

  Yeah.

• 26:28Speaker 01

  And so now, when you're talking about things that are really passionate, that, that you really care about where you, like, when you were building Bebo, when time slips away. When you have that feeling, you care so much about what you're building, that you look at the clock and it's 4:00 AM and you're with your co-founders and you said, wow, we're really changing the world. It's a whole different place. There, you're trying to build a brand, not just to flip, but to literally make an impact.

• 26:49Shaan Puri?

  Right.

• 26:49Speaker 01

  So I think you have to look at yourself, where you're at in your life. Can you take risks? Like you're saying, I know you've been successful, so you have kids. You have a family, but it's like, can I take this risk? Do I have the right time and do I care about this? Cause it's if I just want to make money right now, become an affiliate marketer.

• 27:04Shaan Puri?

  Right.

• 27:04Speaker 01

  Something like, take one of these ideas that you could just easily flip around, start making money tomorrow. Or do I want to build something long-term that is probably much higher risk, but it's something that I want to really put my name to.

• 27:15Shaan Puri?

  Right. So the framework I, I, I offer up here is earn, learn, or legacy. Which one are you going for right now? And at different phases of my life.

• 27:24Speaker 01

  You summed it up. Oh, my gosh.

• 27:26Shaan Puri?

  I've optimized for different ones.

• 27:27Speaker 01

  Okay.

• 27:27Shaan Puri?

  When I moved to San Francisco, I told you, I just wanted to be near people.

• 27:30Speaker 01

  Yeah.

• 27:31Shaan Puri?

  I decided at that time, I had done two startups already. I said, next one, I don't want to do myself because, you know, I've, I've made these two startups happen with mixed results. Uh, you know, some good, some bad. I think I've done better than I thought I would do, but I don't know what I don't know. So I was like, this next chapter is all about learning. So I hooked up with Michael Birch. I was like, this guy's done it before. He's a billionaire. He's built multiple successful companies.

• 27:50Speaker 01

  Great head of hair.

• 27:51Shaan Puri?

  Great head of hair, British accent.

• 27:53Speaker 01

  Yeah.

• 27:53Shaan Puri?

  Can't go wrong. And I said, I want to learn. So I said, I don't want to just, how can I, my, my thesis was, how do I pack 20 years of experience into the next four years of my life?

• 28:02Speaker 01

  I love that.

• 28:03Shaan Puri?

  And so I said, I gotta work with someone who's done it before. I gotta be around really smart people. And I gotta work on a portfolio of projects so I get multiple reps and not just one.

• 28:11Speaker 01

  Yep.

• 28:12Shaan Puri?

  And then I found Michael Birch, who's done it before, and an idea lab where he's working on a portfolio of startup ideas. Boom. Perfect.

• 28:17Speaker 01

  Wow.

• 28:17Shaan Puri?

  So I went all in. I was like, this is what I want. Other times, right now, I'm in the earn phase. Sold my company, I'm trying to collect the check. I'm gonna cash in the asset that we sold and collect the check.

• 28:27Speaker 01

  Yep.

• 28:28Shaan Puri?

  Of course, I'm gonna still learn things, but I've picked, you know, there are other ways I could be learning more. But I decided this chapter, right now, I'm gonna cash in some chips I'm gonna earn.

• 28:36Speaker 01

  And if we look at your earn as well, going back to the first question, it's you have a portfolio of bets. You have, you've made your money from selling your company. You get paid, I'd assume, on the first and the 15th from Twitch, or however the payment works. And you've also made higher risk, longer term bets itself that could have a high payout at the end.

• 28:52Shaan Puri?

  Right.

• 28:52Speaker 01

  Right? And so you have multiple different streams of income that could be coming in that are gonna help you achieve the long-term goals of the type of earning potential that you wanna be hitting.

• 29:01Shaan Puri?

  Right. And so if you're listening, and the other one is legacy, and I've thought about this, okay, what would I do next? Would I optimize again for learning? Sometimes I'll just do little experiments that I know I'm not gonna stick with beyond three months.

• 29:12Speaker 01

  Yep.

• 29:12Shaan Puri?

  But I'm like, how hard is it to start a podcast? Could I grow that? That's how this started, is an experiment to just learn. I didn't think I'd earn any money off this. I didn't think it's good for legacy necessarily. I just did it to learn. And sometimes, you know, you think about, what's a project I wouldn't wanna exit from?

• 29:26Speaker 01

  Yep.

• 29:26Shaan Puri?

  It's a powerful question. Tough to answer, but it's a powerful question.

• 29:29Speaker 01

  Wow, I absolutely love that. That's incredible. And you know what? It kind of, what you're saying with earn, learn, legacy, a lot of the work that I currently do is with corporate still. So I work with both like growth, stage, startups, but mostly with corporates. And when I help them kind of look at, what does the future of the business look like? We actually go through a very similar lens. It's like, how are we gonna make the next billion? Right? So like, what does a horizon two project look like?

• 29:49Shaan Puri?

  Right.

• 29:49Speaker 01

  Then what does the future of our business actually look like? And who are the types of people that we wanna be surrounding ourselves with? Networks, startups, investors, whomever it might be? They're gonna help us understand what that is, but not just help us understand and get those insights, but help us build that. Like, that's a lot of the work that I do right now.

• 30:05Shaan Puri?

  That's cool. I like that. Uh, let's talk about this other idea that you had mentioned last time. So Uber driver revenue streams.

• 30:11Speaker 01

  Uber driver revenue streams and Lyft. You know, I'm neither here nor there.

• 30:15Shaan Puri?

  Yeah.

• 30:15Speaker 01

  Heck, no, I love them both, right? Whatever's cheaper.

• 30:20Speaker 01

  But for me, I try to think a lot about, there are resting assets that are currently sitting idle, right? And so how can you?

• 30:27Shaan Puri?

  What's a resting asset?

• 30:28Speaker 01

  A resting asset is something like- Like how Uber has scaled because they have drivers that are sitting out there for themselves. Or people just driving around that want to make extra income. So for Uber, for instance, how can we take that a step further? You have people that are online with Uber that are currently waiting for rides and they have, when they get someone in their car, they have a captive audience. There's been a handful of startups that have somewhat helped alleviate this because the big thing that has come out a lot lately, especially with some of the new regulations coming in, is that Uber and Lyft drivers driving full-time are making far less than minimum wage. Right. Like far less. When you account for all the expenses and the idle times and everything. I think we have the stat here. What does it say? The average pay per hour in America for full-time is 8.55 to 11.77. On Uber? On Uber. Yeah.

• 31:13Speaker 01

  It's all rideshare. Yeah, rideshare. Yeah, in America. The average full-time for a driver, full year, 36.525 a year. Right? That's, that's, that's minimum wage. Right. And so I think it's no one, they're not going to stop driving Uber. They're not going to stop driving Lyft. But how can you take something like a Uber or Lyft driver, who for between seven and 30 minutes, has a captive audience? Right. So how do you give them a $3 an hour raise? How do you help them make more money? So people have tried this currently. Interactive media, I think there's a Octopus Interactive has done this. Everyone's seen it. It's in all cabs in New York. It's in a handful of Uber. Little screen on the back of the chair type thing. You play a game. Yeah. It's not targeted. So you and me are getting in there and I guarantee you if we sat in there right now,

• 31:57Speaker 01

  we're going to get served personal injury. Call me if you've been hurt in an accident, right? It has nothing to do with us. Right. Okay, but that's one way. One way. Another one that I actually liked was cargo and it just helps them sell things. Right. Snack, little snack bar. Exactly. But to me, what I've been thinking a lot about is how do you, which is really big, obviously the last handful of years, which has really taken off is personalization. So if you think about, if you're able to truly partner with Uber, think about the type of information they have on you as a rider. How old you are, your frequent places that you're living, even the micro-targeting, the geolocation of where you are. We can make a lot of assumptions about you. We could, you know, Sean, we could probably assume you're, you're well off. Maybe we can know that you have family or you're currently doing a lot of pools or luggage. Luxury and so we can start to build a profile around you.

• 32:42Speaker 01

  And with that type of information through like the stereo, for instance, how could we serve you very targeted direct ads? Right? So advertising is one. The one that I am really interested in, I have a little bit of background in is in the music space. And so for me, it's like, okay, a music label wants to get their new artist, someone that they've invested in, in front of the right consumer, especially in that first week where they want songs to hit that kind of viral effect.

• 33:07Shaan Puri?

  Right.

• 33:08Speaker 01

  And so if you were able to build a music platform to partner with labels and Uber to actually serve direct music towards a very targeted audience and you could make money by playing that song.

• 33:19Shaan Puri?

  Right.

• 33:19Speaker 01

  I think it'd be a great business.

• 33:20Shaan Puri?

  Yeah, that's pretty interesting because I don't know how many rides there are per day, but there's millions of rides per day. And so those are all sort of audio impressions that you could use. And if I think if you played ads out loud, that would be sort of obnoxious. But if you're playing awesome new music,

• 33:37Shaan Puri?

  you know, that could be, that could be really interesting where it's sort of non-invasive. It's actually, you know, sort of behind the scenes.

• 33:42Speaker 01

  Yeah.

• 33:42Shaan Puri?

  You don't even have to tell the rider, hey, this is, you know, you're listening to this because of X. It's just this is what the driver has on.

• 33:48Speaker 01

  Yeah.

• 33:48Shaan Puri?

  And the driver gets paid to have their radio on.

• 33:50Speaker 01

  Exactly.

• 33:51Shaan Puri?

  Specifically to a certain station.

• 33:52Speaker 01

  A lot.

• 33:53Shaan Puri?

  Hooked into their app.

• 33:54Speaker 01

  Because a lot of the time, either you're telling them what to change to, or they're putting on something you don't like.

• 33:58Shaan Puri?

  Right.

• 33:58Speaker 01

  And so now this is, okay, we think we understand you as an individual. So we're going to try to serve you music that you like.

• 34:03Shaan Puri?

  Right.

• 34:04Speaker 01

  And I'm helping the driver make more money.

• 34:05Shaan Puri?

  Right. Yeah, I like this idea a lot. I think this is cool. Firefly put the big kind of thing on the top of the Ubers.

• 34:12Speaker 01

  Is it Firefly that raised last week or was it the other one?

• 34:15Shaan Puri?

  So Firefly raised prior and they may have raised again, I don't know. But they raised a huge round prior and like 20, 30 million bucks. And then I believe Lyft announced that they were doing this themselves. So one of the ride sharing companies announced that they're doing this themselves, which is going to be now interesting to see what happens with that. But I like the idea. I also just generally like the underlying reason this was interesting to you, which was, oh, something's changed. So what's changed? Okay, well, now we have this fleet of drivers that are all connected using these apps that are on the road all the time. That's new inventory that we. Could do something with new opportunity that that we could do something with. And the second thing was, hey, the wages have gone down from making $25 an hour to $10 an hour.

• 34:57Shaan Puri?

  They're going to be very receptive to ways that they can get their earnings back up because they're being advertised to the, hey, you're making 25 bucks an hour.

• 35:04Speaker 01

  Yeah.

• 35:04Shaan Puri?

  But that's not your true rate when you take into account everything.

• 35:07Speaker 01

  And if you find a way to make the drivers more money, even I I bet you, I'm just going to make an assumption here. That if Uber doesn't get a cut, but they're keeping more drivers on the road, that they will love you.

• 35:16Shaan Puri?

  Leave you alone. Yeah.

• 35:17Speaker 01

  They will love you. If you find any way to make drivers work exclusively, like I think cargo is an exclusive partnership with Uber.

• 35:25Shaan Puri?

  Right.

• 35:25Speaker 01

  And so if you can help just them, like their their workforce.

• 35:29Shaan Puri?

  Driver retention. Yeah.

• 35:30Speaker 01

  I I think it'd really take off.

• 35:31Shaan Puri?

  Yeah, I like that idea. What else you got? You had some other good ones last time. So we we touched on sort of how religion should should be engaging with Gen Z, whether it's through the beautiful bibles or tithing or one of the other ideas there.

• 35:43Speaker 01

  Love tithing. That is incredible.

• 35:44Shaan Puri?

  What are we going to call this Uber driver radio network? You know?

• 35:48Speaker 01

  We need to hire a brander from our network. I have I have I have one name and it's coming up for our next idea that I've come up with.

• 35:53Shaan Puri?

  Okay, yeah.

• 35:54Speaker 01

  But besides that.

• 35:55Shaan Puri?

  All right. So give us that. Give us that name. That's a great one.

• 35:57Speaker 01

  Well, you should see a lot of the domains that I own. They're it's just awful.

• 36:01Shaan Puri?

  Awful domains.

• 36:01Speaker 01

  Awful domains. I should never be in branding. But so the next idea that that I have that we kind of talked about, and I'm actually talking about it with one of my friends right now. So anyone that wants to join this next idea, email [email protected] and he'll help connect us.

• 36:16Shaan Puri?

  Henry, you're getting blown up today.

• 36:17Speaker 01

  I'm excited to see how many he gets.

• 36:19Shaan Puri?

  Charge your phone.

• 36:20Speaker 01

  So I'm really big into cloud kitchens. You give a great summary of what cloud kitchens is. Do you mind?

• 36:26Shaan Puri?

  Yeah, yeah, sure. Okay, so cloud kitchens, I actually know this because I started one way back before this was a thing.

• 36:32Speaker 01

  Oh, my gosh.

• 36:33Shaan Puri?

  Right idea, wrong time. But basically it is a restaurant without the physical restaurant. So you now that there's all these delivery apps, Uber Eats, Postmates, Caviar.

• 36:43Speaker 01

  DoorDash.

• 36:44Shaan Puri?

  DoorDash, Grubhub. You just your storefront is a icon in the app. That's all you need. And so there's all these shared kitchens, like just giant warehouses, think about it that way, that are centrally located in the city, but not super sexy. Locations and there's these giant kitchens that have already invested in all the HVAC, fryers, fridges, freezers. You don't have to buy any of that stuff. You can go rent those by the hour. When we did it, we paid nineteen bucks an hour.

• 37:10Speaker 01

  Wow.

• 37:11Shaan Puri?

  To have access to this kitchen. And so like, think about that, you know, eight, eight times, you know, twenty, twenty bucks an hour times eight hours a day. That was our restaurant cost. So we went from needing half a million dollars to start our restaurant to doing it for like less than five, five grand. And we, you know, so you have this infrastructure that's a shared kitchen where normally bakers, caterers, food truck guys, that's what they normally use. But now you could just run a whole restaurant out of that. You just optimize delivery only and you live on the back of these giant food apps. And you just do pop up concepts. So you could be macaroni only. You could be, you know, fried chicken specialist, the grilled cheese specialist. You could be like ten different types of Asian cuisine or like the best pad thai ever, whatever.

• 37:52Shaan Puri?

  You create these little micro brands. Anyways, a cloud kitchen is a kitchen, is a restaurant that doesn't exist and delivers off the back of these super popular food delivery apps.

• 38:02Speaker 01

  And so what you just said, and you said, how many platforms there are? The number one question, because whenever you look at starting a new problem or you're starting a new startup, sorry, you look at, is there a challenge here or is there a big opportunity? And so with this one, I took, I looked at myself and I said, what is the biggest challenge that these cloud kitchens face? You see how much money Travis Klenick's obviously started. I bet you if you walked down the street and someone else has probably started one. And I guarantee you the biggest problem everyone has is how do you stand out? How do you stand out as a cloud kitchen? Because you don't have a storefront. So are you going to put a lot of money into brand, right? Is, are you going to stand out just on your logo? Or that you're keto and you do niche foods? So something that I've been thinking a lot about, which I'm calling, are you ready for it?

• 38:43Speaker 01

  Clout kitchens is influencer based cloud kitchens.

• 38:49Shaan Puri?

  Okay.

• 38:49Speaker 01

  And so if you look at the, the, the expansion of influencer marketing and not just influencers as a pay to play scheme that startups are, or large corporates are working with to hawk their products. But instead, actually having these influencers build real businesses, look at Kylie.

• 39:08Shaan Puri?

  Yep.

• 39:08Speaker 01

  Kylie didn't sit. There and build out the formulations herself. She put a ton of work into it and like a hundred percent. That is incredible what she did, but she worked with a brand incubator who on the back end knew the formulations. They knew how to market it. They knew everything behind it and leveraged her distribution, her name to make it scale the way they did.

• 39:25Shaan Puri?

  Same thing with how Rihanna did it. So what's happening in the beauty space? What you're saying is could happen in the food space. So who's a, well, how would this work? Give me an example.

• 39:33Speaker 01

  I'm just, so in my mind, it's someone you can do influencers a handful of different ways. If you go on Instagram right now, how many different food influencers are there?

• 39:43Shaan Puri?

  I mean, I don't know. Thousands, thousands, oh yeah, tens of thousands.

• 39:45Speaker 01

  Jo Wick, Ella Delicious, you know, all these different ones that like my partner, for instance, she, we own every cookbook. I feel like we own legitimately every cookbook.

• 39:54Shaan Puri?

  My wife's vegan, so any vegan influencer like I know, I know the name Erin Ireland. She's, cause she sends me every recipe that this woman posts, which is a, you know, vegan recipe.

• 40:02Speaker 01

  A hundred percent. I go on Instagram right now. I guarantee you I have four messages from her from different food things that we should try.

• 40:08Shaan Puri?

  Right.

• 40:08Speaker 01

  And I will say I eat out too much. So instead of going in, figuring out, okay, how do I build this recipe? Oh gosh, I gotta buy, I gotta make couscous. I don't even know what this is. Instead it's like, how can you leverage the name of this influencer? Help them with some of the recipes that they have on their Instagram itself.

• 40:24Shaan Puri?

  Create the menu.

• 40:25Speaker 01

  Create the menu and create all these cloud kitchens like across the country or wherever it might be. So that everyone can have access to it.

• 40:33Shaan Puri?

  I like it. I like it a lot. So this is sort of like the Gordon Ramsay. He has several restaurants, right? Like he's got his, Bobby Flay has the burger bar. Gordon Ramsay has his thing in Vegas and other places.

• 40:43Speaker 01

  I feel like every somewhat decent airport has like a Wolfgang Puck.

• 40:47Shaan Puri?

  Right.

• 40:47Speaker 01

  Right? And so, or you guys talked about it with Lance, Jimmy Buffett. You're going to Margaritaville, you're somewhere warm. And so what is the Margaritaville? What is the Gordon Ramsay? What is that next generation working with these new age influencers? To actually create full menus online, just in a cloud kitchen with none of the upfront costs. And as you know, how high the churn rate is on restaurants itself.

• 41:09Shaan Puri?

  Yeah.

• 41:10Speaker 01

  Your startup costs are incredibly low. All you need to do is find the right influencer, the right demographic, build out the menu with them.

• 41:17Shaan Puri?

  Right.

• 41:17Speaker 01

  Of things they're already building. They have. You're just giving access to everyone.

• 41:21Shaan Puri?

  And then you grab off the shelf chefs essentially who can actually just implement and cook the food on a daily basis, right? It's trivial to find people who could do that. I really like this idea because I just think it's a really fun idea and there's a lot of times where you have passion, actually the music one's very similar. There's all these passion areas that are just garbage businesses. And this is, you know, food is another one where it's like, great, you love food. Okay, what are you gonna do? You're gonna be a foodie? What does that mean? You're gonna be a food blogger? That's a little bit tough. This is actually like a sort of cool novel way. And again, it's because something has changed. These food delivery apps have paid billions of dollars in customer acquisition costs to acquire hundreds of millions of users across the world.

• 42:02Speaker 01

  You don't have to get, like, you don't have to pay for the views.

• 42:05Shaan Puri?

  Yeah, you're not paying for the customers.

• 42:06Speaker 01

  They're coming to you.

• 42:08Shaan Puri?

  Yes, exactly. So I like this a lot and I think you sort of can bridge these two, these two worlds really, really well. So I like to say, my friend has this phrase, which is that chefs are the new DJs. That people, just the same way people follow DJs now and will go to the clubs where they're at, this is actually happening in sort of the food world as well.

• 42:27Speaker 01

  Look at, what's that chef or what's that show on Netflix? Not Open Table.

• 42:32Shaan Puri?

  Chef's Table.

• 42:33Speaker 01

  Chef's Table? Like that? Oh, like that just took off. And so, yeah, I'm 100% with you. The one thing I want to add is I want someone to do this. I don't just want us to talk about this. Anyone that is interested, I want them to email Henry. I'm not even joking, we're starting this. I have someone on the other end that is gonna help with this. I'll help it get off the ground. Motion to action.

• 42:55Shaan Puri?

  I love it. And again, literally we did this when we did our restaurant, we, so we started a sushi restaurant. I don't know shit about sushi.

• 43:01Speaker 01

  You did that at Duke, right?

• 43:02Shaan Puri?

  I did it right out of Duke and we found a chef from the Food Network. So we saw this guy who did the Bobby Flay challenge. He beat Bobby Flay at a sushi challenge and he was super charismatic and he was obviously he knew his shit about sushi. And so we were like, oh, that guy, we need that guy. And so we literally partnered with this guy and it was really hard to get him to take us seriously because we were 18 years old and there's a whole story about how we did that. But we partnered with a Food Network chef and we created this restaurant concept and then we ended up, because we just didn't have money, we did it. As a cloud kitchen.

• 43:30Speaker 01

  Yeah.

• 43:30Shaan Puri?

  Because we were like, look, I don't want to sign a 10 year lease with a personal guarantee. And that's what I needed to do to get a restaurant space. So, you know, just getting resourceful, we created this thing. And at the time, there was no Postmates, Uber Eats. Those didn't exist. That was the missing piece.

• 43:43Speaker 01

  Wow.

• 43:44Shaan Puri?

  We still had to go get customers to come to our website to download, to, to order the food.

• 43:49Speaker 01

  Is this?

• 43:49Shaan Puri?

  If that had changed, uh, this whole, you know, I wouldn't even be sitting here. I'd be still running a sushi empire.

• 43:54Speaker 01

  Is this gonna be your legacy? I feel like we just hit on something. I feel like this is next.

• 43:59Shaan Puri?

  No, I ran away from the food industry because it's tough, but, uh, that's just, I was doing too much, too many dishes every night.

• 44:04Speaker 01

  Oh, that's incredible. No, I love that. Anyone that wants to do it, honestly, Henry, be at the hustle.co.

• 44:09Shaan Puri?

  I love it.

• 44:10Speaker 01

  So, uh, did you watch the Tyson Fury fight?

• 44:13Shaan Puri?

  I did. I'm a, I'm not a huge boxing fan, but I'm a fan of greatness and I like combat sports in general.

• 44:18Speaker 01

  There we go. I, I was lucky enough. I actually watched it with Sam and Sam, as you know, a big boxing fan. And I think, I know a lot of Patriots fans would say the 28 three is the greatest comeback story in sports. I think Tyson Fury is the greatest comeback.

• 44:33Shaan Puri?

  So explain the Tyson Fury story.

• 44:35Speaker 01

  So just so we can, I'm going to start at the end.

• 44:38Shaan Puri?

  Okay.

• 44:39Speaker 01

  Tyson Fury knocked out Deontay Wilder in the seventh round. Deontay Wilder is known as the baddest man on the planet.

• 44:44Shaan Puri?

  Right. Never, never been defeated.

• 44:46Speaker 01

  And he's, he has a 96% knockout rate.

• 44:48Shaan Puri?

  Forty-two fights, 41 knockouts, something crazy like that.

• 44:51Speaker 01

  Only person he hasn't knocked out was his last Tyson Fury fight. So Tyson Fury started off, he's this English boxer, also known as the Gypsy King. He was eight weeks premature, weighing in at one pound.

• 45:02Shaan Puri?

  Right.

• 45:03Speaker 01

  Okay. Almost didn't make it just from the beginning.

• 45:05Shaan Puri?

  Right. One pound.

• 45:06Speaker 01

  One pound.

• 45:07Shaan Puri?

  Which is crazy because if you see him now, he's 6'9", 275 pounds.

• 45:10Speaker 01

  Exactly. Exactly. And that's, and that's slim for him, which we'll get into. But his dad knew greatness. His dad was one of those people that understood that this guy's going to be a champion. And so he named him Tyson after the great Mike Tyson. Obviously years go by, years go by, he starts training, his dad was a boxer, his uncle's a boxer, everyone in his family is boxers. And he gets to this point where he's like the next contender coming up. He's, uh, 23 years old. He gets invited into Vladimir Klitschko's actual, uh, fighting. camp itself and kind of going back to your guys' point last week about hearing doubters. Everyone always told Tyson Fury, you're gonna go to this camp, but Vladimir Klitschko is the king. Even when you're there, he's gonna batter you as a sparring partner. And so he was training with me, he's like, this guy's not that great, I'm gonna get into his head.

• 45:55Speaker 01

  These guys, they weren't even boxing against each other at this time. They're not opponents. So during the training camp itself, they go into the sauna, okay? Have you heard the sauna story? I have not heard the story, no. You haven't heard? I'm excited. This is maybe my favorite story in sports. So, uh, everyone knows, and everyone tells Tyson Fury, Vladimir Klitschko is not just the king of the ring. Vladimir Klitschko is the king of the sauna, okay? Look, everyone here, Henry, post a photo of what Vladimir Klitschko looks like this time? He's a monster. Yeah. He's enormous. He's a Russian monster. He's a Russian monster, Ukrainian, Russian monster. So this guy's huge. So they go into, and Tyson Fury's, everyone's telling him, you gotta get out of the sauna as fast, no one can last as long as him. And he says, I'm not even fighting this guy, I'm gonna get into his head. I wanna beat him now because I know I'm gonna be champion later.

• 46:40Speaker 01

  And people say, I can't do something, I'm gonna do it, okay? So they get in there, it's hot, it's really warming up. Five minutes go by, 10 minutes go by, there's about a dozen people in there, people are dropping off. Right. Someone's leaving, another person's leaving. About 20 minutes come in, and it's only Tyson Fury and Vladimir Klitschko left. So Vladimir Klitschko, yep, stands up, Tyson Fury's like, thank goodness, he's about to pass out. Vladimir Klitschko turns up the heat, sits back down. And so Tyson Fury says, I can't let this guy get in my head, everyone thinks I can't beat him, I'm gonna get up too. He gets up, you know what he does? Turns it up. Grabs the newspaper. He lays down and he grabs the newspaper, right? Another 25 minutes go by, they're in legitimately as hot as the sauna can go, and Klitschko finally leaves. Tyson Fury wins, he's like, I can't just leave right now, he'll know that I was just trying to beat him.

• 47:24Speaker 01

  Waits a little bit longer, basically passes out. Years go by, three, four years go by, Tyson Fury's the number one contender.

• 47:32Shaan Puri?

  Klitschko's the champion.

• 47:33Speaker 01

  Klitschko's the champion. He hasn't lost in something like 11 years. 11 years hasn't lost.

• 47:38Shaan Puri?

  Right.

• 47:39Speaker 01

  Everyone's like Tyson Fury, you cannot beat Klitschko. Tyson Fury goes, you know what, I know all of you think I can't do this, I'm gonna do it on his home court. Don't come to the UK, I don't want to fight you at Wembley. I want to fight you in like Eastern Europe, so they fight in Germany. And then, so in the pre-fight, they do a face-to-face, similar to how we are now. Tyson Fury brings up the sauna issue, and Klitschko, everyone look up the clip, is so like, pretends like it didn't happen, like he couldn't remember it. And Tyson Fury says after the fight, he knew that's when he beat him. And he goes in and he batters.

• 48:09Shaan Puri?

  Right.

• 48:10Speaker 01

  He batters Klitschko. Wins, right, becomes the lineal champion, three, uh, three class champion, whichever.

• 48:15Shaan Puri?

  By the way, I love this lineal champion, lineal champion, for those who don't follow boxing, is just, you're, you beat the man who beat the man who beat the man who beat the man, all the way back in time to the first man.

• 48:25Speaker 01

  Exactly.

• 48:26Shaan Puri?

  And so, you have taken the champion, you took the champion out.

• 48:29Speaker 01

  Yes.

• 48:30Shaan Puri?

  And nobody's taken you out yet, you are the lineal champion.

• 48:32Speaker 01

  He's the lineal champ. So, this is 2015. So, the thing was, is that after this fight, Tyson Fury didn't go on and actually, uh, fight Klitschko again.

• 48:40Shaan Puri?

  Right.

• 48:40Speaker 01

  He balloons up to 400 pounds.

• 48:42Shaan Puri?

  He's at the mountaintop, he's like, is this it?

• 48:44Speaker 01

  Is this it? And he's hearing from everyone, he couldn't do it again. He can't do it again. And it's finally somewhat getting to him. He becomes addicted to drugs, he gets addicted to booze. He's 400 pounds, and everyone says, I knew it. I knew Tyson Fury was a bum.

• 48:59Shaan Puri?

  Right.

• 48:59Speaker 01

  Right? And so finally, something in his mind clicks, 2017, this video comes out, him jogging, his face is monstrous, size of a bass.

• 49:07Shaan Puri?

  He looks like someone who ate Tyson Fury.

• 49:10Speaker 01

  Exactly. And he, there's this video, everyone's gotta see it, and he said, he says, it's like, Deontay Wilder, I'm coming for you. And everyone says, he's never gonna do it, what are you talking about? He's failed so many times, he'll never come back.

• 49:23Shaan Puri?

  Yeah.

• 49:23Speaker 01

  And let, obviously, he fights him, he comes back, he drops 150 pounds. It was a draw the first fight. Time comes back, they're like, you know, Tyson Fury, he's not coming back, he's gonna do the WWE thing, he got his payday, he's gonna go drink again, comes back, obviously, this past Saturday, knocks out Deontay.

• 49:38Shaan Puri?

  Actually knocks out the knockout artist.

• 49:40Speaker 01

  100%. No one thought he could. Could do it.

• 49:42Shaan Puri?

  Right.

• 49:43Speaker 01

  Um, and so I just thought it was this really interesting story. For a lot of the points that even we were talking about last week, or you guys were talking about last week, when it came down to people saying no, right? People not wanting to see success happen. Everyone wants to see you lose. And he took that as energy, came back like four separate times.

• 50:01Shaan Puri?

  Right.

• 50:02Speaker 01

  From the brink, like four separate times and made it happen. I just thought it was just incredible.

• 50:06Shaan Puri?

  I could tell you're kind of like me in that, um, maybe the thing I respect most is someone's mentality.

• 50:13Speaker 01

  Yes.

• 50:13Shaan Puri?

  Their mental toughness. And, um, and I don't, I don't even think I'm particularly great at this. But it's something that I've decided is sort of the number one most important asset is how, how is your mindset?

• 50:24Speaker 01

  A hundred percent.

• 50:24Shaan Puri?

  How is your mindset when things are good? Are you grateful? Are you appreciative? Are you a giver to others?

• 50:29Speaker 01

  Yeah.

• 50:29Shaan Puri?

  How is your mindset when things are bad?

• 50:31Speaker 01

  Yes.

• 50:31Shaan Puri?

  Are you resilient? Do you, do you turn the disadvantages into advantages? And mindset is, uh, number one, that's why you love Fury.

• 50:38Speaker 01

  Yes.

• 50:39Shaan Puri?

  Doesn't matter that he knocked up a guy. It matters how his mind worked when he was at a point where most people break.

• 50:45Speaker 01

  Angela Duckworth would call it grit.

• 50:47Shaan Puri?

  Right.

• 50:47Speaker 01

  What this guy has.

• 50:48Shaan Puri?

  Right.

• 50:48Speaker 01

  Like, when I read that book, all I could think about was Tyson Fury.

• 50:51Shaan Puri?

  Yeah.

• 50:52Speaker 01

  But it all comes down to mindset. All the great leaders have it. Uh, Admiral William McRaven is another great example. Obviously one of the greatest admirals in Navy SEALs history, on special ops history, same thing. He's a great leader because of how his mindset is.

• 51:05Shaan Puri?

  Right. This is why sports is great. It's the metaphor, it's the grand metaphor for life.

• 51:08Speaker 01

  A hundred.

• 51:09Shaan Puri?

  Who cares about these guys punching each other in the head or throwing a ball in a hoop? Uh, but it is the great metaphor.

• 51:13Speaker 01

  Henry will post a bunch of the things that we talked about. I want everyone to go to the hustle and my first million, everyone on Twitter. And I want you to all look at these links and be inspired.

• 51:21Shaan Puri?

  Yes, love it. Uh, and it was a great fight. It was very, and he gave us a nice little ballad at the end.

• 51:25Speaker 01

  Oh, my God.

• 51:26Shaan Puri?

  He sings a song when he wins, which is hilarious. And part of like his marketability is that he's just like crazy character.

• 51:32Speaker 01

  He's crazy. He was dancing before the fight.

• 51:34Shaan Puri?

  Yeah.

• 51:34Speaker 01

  Don't say Wilder was stretching and he was literally dancing.

• 51:36Shaan Puri?

  By the way, super lame excuse by Deontay Wilder that his costume was too heavy. And that's why he lost. Uh, no, you lost because Tyson Fury punched you in the head.

• 51:43Speaker 01

  Yeah.

• 51:44Shaan Puri?

  Uh, all right, so we got a little bit of time. Let's see, see how we're doing on time. Okay, we don't have too much time. All right, we have, let's say one last thing. Is there one last thing you want to bring up? This is Stu's power.

• 51:52Speaker 01

  Not the Power Hour. I have so many ideas. Hopefully you have me back. I fully understand. I feel like I yell into this mic as much as Sam, so I'm going to apologize to everyone to listening.

• 52:02Shaan Puri?

  Well, we want to bring you back. We want to have basically these recurring sort of friends of the house. So there's certain people that are fun and have a bunch of ideas. And it's not like when I was doing the interviews before, you know, you tell your story once. I'm not going to have you back to tell your story again. Like, that's just too much. Uh, nobody wants that. But with this, you know, every month or every two months, I want to be bringing, you know, our guests, friends of the house back, uh, as a recurring cast of characters. So that's the big game plan.

• 52:27Speaker 01

  Count me in. You can catch me at my desk about 15 feet from here. But something that I've been thinking about a lot, you're a big Notion user, right?

• 52:36Shaan Puri?

  Uh, I use it. I wouldn't call myself a big Notion user because I have a love hate with it.

• 52:40Speaker 01

  Okay.

• 52:41Shaan Puri?

  The app loads so slow for me.

• 52:43Speaker 01

  It does load slow.

• 52:45Shaan Puri?

  That's like a deal breaker for me, but everything else is dope.

• 52:47Speaker 01

  But you guys made the website.

• 52:48Shaan Puri?

  We made our whole website off of it.

• 52:50Speaker 01

  Honestly, it's one of the most powerful tools I've ever used. The hard thing is, I tell everyone, and everyone knows I am an evangelist of things that I love. I must have signed up 200 people on Copper, for instance. I'm calling people. Everyone's like, what CRM do I use? I'm done with. I'm like, no, you get on Copper right now. I haven't taken any affiliate money for this, by the way. And so Notion is the latest thing. I'm addicted. My life journal's in there. Everything, my whole life is in it.

• 53:13Shaan Puri?

  And what do you love about Notion that you didn't get? What were you using before? Docs, Evernote?

• 53:17Speaker 01

  You name it. I was using the whole G suite. I was using obviously Copper, but I've actually ported over a CRM into it because there's a lot of the great integrations. Uh, I'm using a physical journal itself, like you name, Asana.

• 53:29Shaan Puri?

  And what is it about Notion that got you?

• 53:31Speaker 01

  What got it was the, uh, the ability to create. It's legitimately a blank canvas where it lets you be the artist towards your own personal workspace.

• 53:39Shaan Puri?

  Whoa, you got deep there.

• 53:43Speaker 01

  If people that are watching this, I'm crying, um, or, or, yeah, watching this. So, but legitimately, the hard thing though, what makes it so beautiful and what makes it so difficult? Is that you legitimately just end up on a blank page. Create, right? And so I think the biggest opportunity Notion has, and I've tweeted at them so many times and I will continue to, is that they have the opportunity to legitimately create the App Store for business templates. And so if you go on notion.s forward slash templates, they have a couple. They have about 12. But if you want to become a power user, you've got to go on YouTube, you've got to find all the right channels. And so I think there's a really big opportunity for someone or for Notion itself to become

• 54:26Speaker 01

  an actual template, or sorry, a, an actual platform in an App Store to create templates for Notion.

• 54:31Shaan Puri?

  Right, ready to go CRM, ready to go journal, ready to go whatever, all the different common use cases that people want to do.

• 54:38Speaker 01

  100%. I think it's a massive opportunity. Like they raised, what, 10 million at an 800 million valuation? And they have such an engaged community, but nothing is tying them together.

• 54:49Shaan Puri?

  Right.

• 54:50Speaker 01

  Like people are hacking together templates.

• 54:52Shaan Puri?

  I use it, but it loads slow. I can't get over it.

• 54:56Speaker 01

  It loads slow. When you put in so much information.

• 54:58Shaan Puri?

  Yeah, that's probably what it is too. It's like so feature-rich that it's less. All right. I like that. Notion, you should pay us for that. I mean.

• 55:06Speaker 01

  They actually, so they actually.

• 55:07Shaan Puri?

  That wasn't an ad read, but that was better than an ad read.

• 55:09Speaker 01

  Yeah, they did. They actually sponsored the Hustle morning newsletter today, but it has nothing to do with that. I'm not an employee of the Hustle.

• 55:15Shaan Puri?

  Right, yeah. Me and you didn't get any of that money, so let's get Notion out here. All right. Stu, great having you. Where should people find you, follow you?

• 55:23Speaker 01

  Twitter.

• 55:24Shaan Puri?

  Twitter.

• 55:25Speaker 01

  At Stu Iverson. Follow me on there.

• 55:27Shaan Puri?

  I'll put it in the show notes.

• 55:28Speaker 01

  Yeah, I'm active. DM me. I'll message you back. I promise you, yeah, that's where you can find me.

• 55:32Shaan Puri?

  Nice. Okay, love it. We're out.