How Content Creators Make Millions

Shaan Puri (@ShaanVP) and Sam Parr (@TheSamParr) talk about how easy it is for content creators to make millions, the women of Elon Musk, trademark scams, and more. ----- Links: * Naked and Afraid * How Is Felix Today * House In Habit * Justine Musk/Quora * WhistlinDiesel * xQcOW/Twitch * The Mind Pump Podcast * Jenna Marbles /YouTube * Trademarks and WTP scam * Do you love MFM and want to see Sam and Shaan's smiling faces? Subscribe to our Youtube channel. * Want more insights like MFM? Check out Shaan's newsletter. ----- Show Notes: (07:10) - Naked and Afraid (10:20) - How is Felix Today (15:30) - Justine Musk on Quora (18:30) - House In Habit on Johnny Depp trial (29:40) - Celebrity poker game (36:55) - How much streamers make (48:50) - Trademark scam ----- Past guests on My First Million include Rob Dyrdek, Hasan Minhaj, Balaji Srinivasan, Jake Paul, Dr. Andrew Huberman, Gary Vee, Lance Armstrong, Sophia Amoruso, Ariel Helwani, Ramit Sethi, Stanley Druckenmiller, Peter Diamandis, Dharmesh Shah, Brian Halligan, Marc Lore, Jason Calacanis, Andrew Wilkinson, Julian Shapiro, Kat Cole, Codie Sanchez, Nader Al-Naji, Steph Smith, Trung Phan, Nick Huber, Anthony Pompliano, Ben Askren, Ramon Van Meer, Brianne Kimmel, Andrew Gazdecki, Scott Belsky, Moiz Ali, Dan Held, Elaine Zelby, Michael Saylor, Ryan Begelman, Jack Butcher, Reed Duchscher, Tai Lopez, Harley Finkelstein, Alexa von Tobel, Noah Kagan, Nick Bare, Greg Isenberg, James Altucher, Randy Hetrick and more. ----- Additional episodes you might enjoy: • #224 Rob Dyrdek - How Tracking Every Second of His Life Took Rob Drydek from 0 to $405M in Exits • #209 Gary Vaynerchuk - Why NFTS Are the Future • #178 Balaji Srinivasan - Balaji on How to Fix the Media, Cloud Cities & Crypto #169 - How One Man Started 5, Billion Dollar Companies, Dan Gilbert's Empire, & Talking With Warren Buffett • ​​​​#218 - Why You Should Take a Think Week Like Bill Gates • Dave Portnoy vs The World, Extreme Body Monitoring, The Future of Apparel Retail, "How Much is Anthony Pompliano Worth?", and More • How Mr Beast Got 100M Views in Less Than 4 Days, The $25M Chrome Extension, and More

Speaker names marked ? are inferred from speaking time and the show’s known hosts — they are not voice-verified.

• 0:00Sam Parr?

  This one streamer who we're talking about, what's his name?

• 0:03Shaan Puri?

  XQC in this case.

• 0:05Sam Parr?

  How much money does he make?

• 0:07Shaan Puri?

  He probably makes between, I want to say three to 10 million dollars a year.

• 0:12Sam Parr?

  No way, really?

• 0:14Shaan Puri?

  Yeah, probably five to 10 is an easy estimate. 10 is not even the upper bound, like they, these guys can make much more than that, maybe up to 20, 25 million if they are maxing out their stuff, but they don't always want to do that. Like I talked, because I used to negotiate with these guys. So, you know, even before Twitch, like when I was just trying to get them to promote our products. And it's like, all right, I'm going to talk to, I want to talk to this streamer. It's like, no, you don't get to talk to the streamer. You talk to the manager. Okay, fair. That's fine. They're stars. I get it. All right. Who's the manager? Is it like, you know, CAA or WME? And like for 95% of them, it's like,

• 0:50Sam Parr?

  It's like his little brother Ray Ray.

• 0:52Shaan Puri?

  That was his girlfriend or like, you know, exactly. It's Ray Ray or like, oh, hey Jenny, you know, so how long you guys been working together? It's like, well, we've moved in together at like when we were 16 and then like he didn't do anything for five years, just played video games all the time. And like now he's rich. And so I quit my job to like, check his email.

• 1:20Sam Parr?

  This is like the shirt. It's like the, it's like the Gen Y or Gen X, whatever. What are the young people now called? What are the, what are the, what are the young people called? It's like Gen Z. It's like the Tommy Bahama of Gen Z.

• 1:34Shaan Puri?

  Yeah, I was literally, I was about to start with the shirt. So you're on to something. What kind of, what brand is that?

• 1:40Sam Parr?

  Scotch and soda.

• 1:42Shaan Puri?

  Uh, yeah, dude, Scotch and soda crushes it. They, there was, there was two, I was, I went shopping this weekend and, Like whatever the like Union Square in San Francisco. And two dudes walked into the elevator with their scotch and soda bags and they were so happy. It's like shopping makes people really happy. I think that's an underrated part of shopping is how happy it made them. And they were just like, it was two guys and they were talking to each other and they were still talking about their shopping, which I would say I've never experienced that being another dude just. First of all, going shopping together. Secondly, after shopping, not just being like, all right, it's done, whatever. Like, we don't need to talk about it anymore. He was like, yeah, I'm really happy with the color. The guy's like, yeah, the color's sick.

• 2:26Shaan Puri?

  And I was like, and I'm just in the elevator with them. And I was like, I was like, yeah, is that moss green?

• 2:41Sam Parr?

  Scott just said it was awesome. You shop there?

• 2:43Shaan Puri?

  No, I didn't shop there. I was shopping for my wife, but it's in the same like area, whatever, like.

• 2:49Sam Parr?

  Wait, you were shopping for her?

• 2:51Shaan Puri?

  Like with her. She wanted to go buy. I told you she was trying to buy like a, like a designer bag, which by the way, it, the whole experience is crazy. Have you ever done that? Have you ever gone to like?

• 3:00Sam Parr?

  Yeah, bullshit. You gotta make an appointment.

• 3:02Shaan Puri?

  Yeah. Well, now they, it's like a restaurant now. Basically they, you, you go, you put your name down. They're like, we'll text you to get in. Like you can't just walk into the store. And we go in and it's like, I've got two babies and a dog with me. So I'm already like.

• 3:19Sam Parr?

  You brought your dog to a Louis Vuitton store?

• 3:23Shaan Puri?

  It's my stroller has two children and a dog.

• 3:27Sam Parr?

  They're probably like, sir, you can't come in here. You have to leave the kids outside.

• 3:31Shaan Puri?

  I don't even think they saw the dog because the dog is so small and so quiet compared to the kids. Like, I think that just got lost in the shuffle. Otherwise they for sure would have kicked me out. But we were like, hey, you know, we're here, we're here. And we're just like, okay, why are you so loud? It's like, all right, let's do this. And I was so excited just because I was like, all right, whatever. Make this an experience. Like five minutes in, I became like, I went in with the best intentions. I was like, I'm going to make this a great experience for my wife. She wants this. I'm going to not just play along. I'm going to like be along. I'm going to fucking sing along with this. And then like literally five to 15 minutes in, I was just like, all right, like just pick one.

• 4:18Shaan Puri?

  The small one or the big one? I don't know. Which one do you like? Just pick the one you like.

• 4:24Sam Parr?

  You're such a redneck. You're like, we're here. And then like five minutes in, we were like, hey, do you guys sell like a lemonade or a turkey leg or anything?

• 4:33Shaan Puri?

  I was like, oh, they used to offer snacks. You still guys still do that? And they were like, we've never done that, sir. And I was like, all right, we're the shot. And then like,

• 4:42Sam Parr?

  No Cheez-Its?

• 4:43Shaan Puri?

  There was like a section for the purses. That's like five stairs up. But I got a stroller, two children and a dog. As you remember, it's all like, y'all got an elevator? Three stairs. They were like, they were like, uh, yeah, there is like a wheelchair lift over here. I'm not sure if your wagon will fit, but like, and then I got stuck in the fucking wheelchair lift going between like, going up a four foot rise. I get stuck and then I realized, I'm not stuck. I just pushed the door and it opens. Nobody was on the other side to open the door. It wasn't automatic either.

• 5:15Sam Parr?

  Dude, you're the Indian Curb Your Enthusiasm.

• 5:19Shaan Puri?

  Yeah, that's exactly how I felt. Oh dude, somebody said this the other day. They go, um, they go, I was in LA. They go, I was in LA or whatever, in New York somewhere. And Larry David was there at a, a driving range, playing golf. And they were like, um, it's, and they're like, it was like some, like, just like a hole in the wall type of driving range, not like a nice one. They're like, why does Larry David go there? He's like, oh, it's like mirror where he lives or something. So he just popped over. It's like 2pm on a Tuesday. He just wanted to hit some balls. And they're like, I overheard him and nobody even, nobody pays any attention. You know, this just looks like an old guy and nobody knows who he is. And he's talking to the lady who sell, gives you the balls. The balls are, the balls are $11.

• 6:01Shaan Puri?

  And he's like, why does it have to be $11? He's like, and they're like, he was negotiating the price or like, he was complaining about, he's like a super rich guy. He's like, it's not the price. $11. Now I gotta have a 10, but a 10 is not enough. If you made a 10, one bill, we're done. Now I gotta give you a 20. Now what are you gonna give me? Five and then four ones? What am I gonna do with these ones? And he's like, like an actual Curb Your Enthusiasm skit.

• 6:26Sam Parr?

  I definitely like that in real life.

• 6:28Sam Parr?

  For sure.

• 6:31Sam Parr?

  All right, since we're talking about entertainment and content, I have to tell you about two different things. So we're going to call this segment, I'm happy freaks, freaks exist. Here's the craziest content that I've consumed this weekend. Have you heard of the show? Yeah, no, definitely not. Have you, uh, have you seen this show called Naked and Afraid?

• 6:53Shaan Puri?

  I've heard of it, but I have not watched it. It's like

• 6:56Sam Parr?

  It's the craziest thing.

• 6:57Shaan Puri?

  Right?

• 6:57Sam Parr?

  Or you're naked. No, it's worse than that. So what they do is they take two strangers and they drop them off in like the jungle in South Africa or Asia. I don't even know where the exact locations are. It's all over the world, but like remote, remote locations, oftentimes places that's like 110 degrees during the day and like 50 degrees at night. So you're freezing. They take two strangers, they put them in this area. Okay. They give them nothing. Sometimes if the water's really bad, they'll give them just a, a pot, just an empty pot and, and a machete. That's basically it. And they make the two strangers meet and work together to survive for 21 days. And they're completely butt naked. They're, they're not wearing anything.

• 7:42Sam Parr?

  They're entirely naked and they've got to like spoon at night to stay warm. Otherwise they're going to like shiver and like, and like

• 7:49Shaan Puri?

  Is it usually like two dudes, two women mixed?

• 7:52Sam Parr?

  What are we doing? It can be usually, so usually like a man and a woman, but then they like throw like curveballs in there. So like they had this like guy, I think he was from Australia and they played him out. Like he's like this like redneck hick guy from Australia. And then the woman is a transsexual and she comes on and the, they set it up. So like they like, you know, how is this conservative guy going to feel about this? And he was totally, and like the whole show, it was like, oh, you know, it's okay. Like everyone's like unique and, and he's like totally kind. And like, it's like, oh man, he's breaking the stereotypes and they like hug it out and they're like, you were, we'll protect one another. We're, we're team. And so that's like, you know, like one of many ways the show is amazing is like they're like doing this together.

• 8:35Sam Parr?

  It's ridiculous and the hardest thing I've ever seen. And I don't think they get paid a cent. You've, you have to watch this show. It's ridiculous.

• 8:43Shaan Puri?

  And so they have to survive for how long?

• 8:46Sam Parr?

  21 days.

• 8:47Shaan Puri?

  21 days. And so what are they doing? They're going and hunting or they're just like eating?

• 8:51Sam Parr?

  They're like. Usually they're like, we have to make shelter. They're like, we have to go figure out how to make a fire. Sometimes it's in a rainforest and it's raining and they're like, I don't know how we're gonna stay warm. We're not gonna eat. And so sometimes they won't eat for days, for 10 days. On one episode, a guy made a bow and arrow and shot a bird and it was awesome. Another episode, a guy tried to go and wrestle a crocodile to bring back and to eat.

• 9:15Sam Parr?

  Oftentimes I've noticed, another like trait I've noticed is usually the women are way tougher and way calmer. Like significantly, like the men are like come out all aggressive, like this is gonna be awesome. And they're like trying to cheer the woman on like, let's do this. And then they like get worn out after seven days and they bail on it. The woman just stays by herself and does it. So usually the, it seems the women are mentally stronger. It's amazing. This, it's a, it's a, it's a wild show. I cannot believe that like people do this.

• 9:44Shaan Puri?

  Okay, that's amazing. What does that have to do with, you put a tweet in here also next to it that's completely unrelated. But I guess it's under the theme of I'm, I'm glad that freaks exist.

• 9:56Sam Parr?

  The second thing, there's this guy, what's his name? Is his name Felix?

• 10:00Shaan Puri?

  Felix.

• 10:01Sam Parr?

  What's the URL of his website? Do you know? Is it like felix today?

• 10:04Shaan Puri?

  How is felix today?

• 10:07Sam Parr?

  So this freaking guy, for eight years, he tracked hundreds of different parts of his life. So, and I have a list up. So he tracked the easy ones, like weight, steps and diet, but then, and then alcohol. But then he tracked his mood, his stress. He used rescue.me, Rescue Time, I think it's called, an app that tracks which programs he was using on his computer, how much time he spent on his cellphone, his mood, his energy, his sleep. How often he, how many texts he sent that day, how often he talked to friends. If he was more productive in the evening or the day, if he took any drugs.

• 10:48Sam Parr?

  What city he was in, what the weather was, how hungry he felt. Did he feel lethargic? Did he feel stressed? What else did he, it was like just so much stuff. He had 30 or 40 or 50,000 data points and it's all done. In an engineer like way where it, you know, he could say like, well, I was 46% more likely to say I felt sad if I didn't see a friend in the trailing three days. Like there's like, what, what are, can you read out some of the findings?

• 11:16Shaan Puri?

  Yeah. So like, for example, how, how does longer sleep duration, like how does sleep affect my day? He's like, if I have, um, let's see. So if he had more than eight and a half hours. Okay. I think he thinks he means less here, but he's 65% more likely to have cold symptoms, 60% more likely to have a headache. He uses social media 40% more when he's sleep deprived. 30% more likely to be a rainy day. That's interesting. Yeah. Crazy stuff. 20% less likely to hit the gym. Actually, no, longer sleep duration. This is, I didn't read it wrong. He's saying, if I sleep more than eight and a half hours, all those things are true.

• 11:58Shaan Puri?

  Which is

• 11:58Sam Parr?

  Read, read another one. Read some of the other ones. It like, it's pretty, this is, it's pretty amazing what he found, but then

• 12:04Shaan Puri?

  Air quality and various rooms. Like, I'm not even going to read what goes beyond that, but just like measuring the air quality is crazy. Wow. This is wild. I'm, I'm scrolling. I've been scrolling for like, the entire time you were talking and I'm halfway through this guy's findings. This guy's amazing, right? Is he okay?

• 12:25Sam Parr?

  He's a nut. This guy's a freak.

• 12:26Shaan Puri?

  The funny thing is he tracked everything and I'm like, is this guy okay? I don't think he's okay. I need an answer. It should start at the top. Is he okay? And actually it says Felix feels all right and updated one hour ago.

• 12:38Sam Parr?

  And it says what city he's in. It's amazing.

• 12:41Shaan Puri?

  This first little table is nice. Weight, height, sleep. And then it goes, last meditated 41 days ago. Inbox, 20 emails, personal to do lists, 179 tasks. Wow.

• 12:53Sam Parr?

  It's pretty wild.

• 12:54Shaan Puri?

  His, his sleeping heart rate, 459 beats per minute.

• 12:58Sam Parr?

  So if you scroll all the way to the bottom, he's got one sentence that kind of like summarizes this. And he says, do like a control, my computer's not working, but if you do like a control F build or something like that, you might find it where he says, basically, building this and having all this information, I'm happy I did it because it's just like a fun way for me to nerd out, but it was not beneficial and it doesn't make sense for anyone else to do this.

• 13:24Shaan Puri?

  So you were saying, the main, it says, the main conclusion, it is that it is not worth building your own solution and investing this much time. So that's on the building your own solution. I'm very happy that I built this project in the first place. It gave me much better awareness of everything going on in my life. I'm excited, I'm excited to have this, have built this website to wrap up this project and showcase some outcomes. So he's done this for eight years, you said?

• 13:50Sam Parr?

  Yeah.

• 13:51Shaan Puri?

  Wow.

• 13:54Sam Parr?

  Amazing, right?

• 13:55Shaan Puri?

  Yeah, truly amazing. How'd you find this guy?

• 13:58Sam Parr?

  On Twitter.

• 13:59Shaan Puri?

  How is Felix dot today? If you want to go check it out. It's nice.

• 14:02Sam Parr?

  It's amazing.

• 14:02Shaan Puri?

  It's actually pretty nice. I'm not gonna lie.

• 14:05Sam Parr?

  It's awesome. It's totally unnecessary and absolutely amazing.

• 14:08Shaan Puri?

  Like, I would like to have this if I just could do no work or like, you know, touch a button once every five hours. Like, you know, I'm down to do that, but I don't want to remember to log all this stuff.

• 14:20Sam Parr?

  His story, and so this guy's incredibly interesting. His story, I read, I like researched a lot of them because I thought he was amazing. He said he moved, where, does it say where he's from? Is he from Vienna or somewhere like that?

• 14:32Shaan Puri?

  Yeah.

• 14:32Sam Parr?

  And he moved to San Francisco in 2015 to work at Twitter. And then after a year, he was like, you know, I don't really like having an apartment. I'm only going to live on an Airbnb in San Francisco. And then he was like, I'm just gonna leave San Francisco. And so for the past, like, seven years, he's only like, he doesn't own anything other than a suitcase, I think. And that's how he's been living.

• 14:54Shaan Puri?

  Good for him. I like it. I like the, I like the segment too. Glad the freaks exist. Can I tell you about another freak?

• 15:02Sam Parr?

  Yeah.

• 15:03Shaan Puri?

  All right. Elon Musk. So the, the, but this is not actually about Elon. This is about his wife. Have you ever stumbled down the rabbit hole? That is Justine Musk on Quora?

• 15:17Sam Parr?

  She talks a lot of crap. She airs out a lot of their, she's, she like is, it sounds like Elon didn't treat her wonderfully and she lets the world know, like she airs out their laundry.

• 15:29Shaan Puri?

  Well, I don't know. I don't know about all that. What did she do that aired out his laundry? I'm not sure that that's true.

• 15:34Sam Parr?

  She said that he was driven and everything, but she also said like, uh, I don't want to exactly paraphrase. I don't remember entirely, but I remember like she gave like a TED talk and on Quora, she's like, yeah, it's just like living with him was horrible because he wasn't there. He, we were all like second and third place to his work.

• 15:53Shaan Puri?

  Yeah. Yeah.

• 15:54Sam Parr?

  So she says things that you would.

• 15:57Shaan Puri?

  That's not airing out his laundry. That's, I don't, that's common sense almost. Uh, he's had like three wives. I'm pretty sure, you know, something's not great about the experience. Otherwise, you know, maybe it may have lasted for longer. Uh, but dude, I find her, her Quora to be fascinating. She has, and it's not all just, oh, let me tell you about Elon Musk. It's like, you know, she answers questions about a bunch of stuff and she's done it for.

• 16:22Sam Parr?

  I think she's an author.

• 16:23Shaan Puri?

  Seventy years. Yeah. So she's an author. She's very smart.

• 16:25Sam Parr?

  A novelist.

• 16:26Shaan Puri?

  And so she answers some questions. I'll give you a couple of the, the answers that she gave. So somebody said, how can I be as great as Bill Gates, Steve Jobs, Elon Musk, or, or Richard Branson? And so, uh, where's her answer? Let me find it.

• 16:41Sam Parr?

  Have you been watching the Johnny Depp trial?

• 16:43Shaan Puri?

  A little bit, dude. It's wild.

• 16:45Sam Parr?

  So good. So good. It's so exciting.

• 16:48Shaan Puri?

  Why are people, why is this so fascinating to people? There is, okay. You want to know another freaks exist moment? Go to, um, go to this Instagram account before I even go back to this Justine Musk thing. This is crazy. And this is also like, kind of interesting. I wouldn't have guessed that this is a thing, but go to the Instagram account that's called, what is it called? How is habit? Or something like that. It's called.

• 17:11Sam Parr?

  What's it called?

• 17:12Shaan Puri?

  House in habit. So this person, Jessica Reed Kraus. Wow. What are the odds? Both of them. Felix Kraus and Jessica Kraus. Maybe they're married. These two freaks. So.

• 17:27Shaan Puri?

  So she lives in Southern California and she calls herself the queen of the carpool, the Hollywood philosopher, stereotypical Scorpio tendencies. And then she puts her Venmo on here as you give you a quick sense of what we're dealing with.

• 17:42Sam Parr?

  Okay. What's a Scorpio? I don't understand what that reference is.

• 17:44Shaan Puri?

  I don't know, like LA things. It's like, you know, here's my favorite crystal. Here's my horoscope. Here's my Venmo and here's my casting tape. So, um, all right. So she basically covers trial, like Hollywood gossip, but in the craziest amount of detail you'll ever see. So look at her follower account. She's got 850,000 followers. That's just like an independent person. And she's been posting every day about the trial. Like if you go click her story, there's like 50, like maybe more.

• 18:16Sam Parr?

  Oh, my gosh.

• 18:17Shaan Puri?

  80 story frames, right? To like tap through and she edits it like crazy. It's like insane. So like, um, today's not a good one because it's like, there wasn't like a trial thing. But like, if you click like 10 in, it'll be like, she'll cut like a little clip of Johnny walking in. And then there's music she overlays. And then there's like a little thing that she cuts in this news clip from Fox. And then she adds on top of that, then she transcribes a whole bunch of stuff and like puts the transcript there. Then she does the background research. And so I know several people who are following the whole trial. They don't watch a, a single minute of the trial. They don't read the news. They just follow it through her story because it, because it is so crazy in depth and somewhat addictive and entertaining. And like first, when the first one was told me, I was like, okay, that's weird. Whatever you, you got into something weird.

• 19:01Shaan Puri?

  Then I heard it again and I was like, you also follow that random person? And the, yeah, it's great. And then I looked at, then I looked him up and she has 850,000 followers. And I was like, holy shit. This is crazy that this is like one of those niches that you wouldn't even really know exists. But of course it exists and of course it's a big deal. It basically takes the tabloid, but it repackages it from a tabloid into like any individual person's Instagram can become. The juiciest tabloid in the world, if you just put in the effort and she puts in mad effort.

• 19:32Sam Parr?

  What she just covered, I was looking at her stories, there was a guy a couple of days ago, he looked like he was dressed like he was about to go to be a waiter at a restaurant. And he couldn't be at the trial. So he was on zoom and he was in his car and he was sitting there with the zoom with this camera for him and he starts vaping on, on the call. And you see him like take a hit of vape and like exhale all this smoke while he's sitting in his car, waiting for the judge to ask a question. And then it's clear that like, he's got to go. So he starts driving out of the parking lot, like while and vaping, while he's answering the calls. And he's like, all right, you guys good? Do you answer everything? All right, I gotta go. He's just, he's like, like vaping while driving away during this trial. But, uh, all right, what about Justine?

• 20:18Shaan Puri?

  Okay. So Justine Musk. Okay. So somebody asked, will I become a billionaire if I'm determined to be one and I put in the necessary work? Uh, her first answer, no. One of the qualities of a self-made billionaire is their ability to ask the right question. That is not the right question. It's not to say it's a bad question. It just won't get you to the part of your mind, uh, that's working to help you and mulling things over while you're doing up other things and sending up flares of insight. You're determined. So what? You haven't been, you haven't been racing naked through shark-infested waters yet. Will you be determined when you wash up on some deserted island, disoriented, bloody ragged, beaten, staring off into the horizon with no sign of rescue? And so she goes through and she's like, you know, uh, the world doesn't like the final thing. The world doesn't throw

• 21:02Shaan Puri?

  a billion dollars at the person because they want it or because they work so hard, they feel they deserve it. The world does not know, doesn't care what you want or deserve. The world gives you an exchange for something it perceives to be of equal or greater value. And, um, anyway, so she goes through and, and basically like, you know, the long story short was no billionaire doesn't come on Quora and ask these types of questions. Uh, but it'll be like, if you just go through and deep dive, dive through, just search her on, on, on Quora and it's a fun, like 20 minute read. Cause I think you get little snapshots into somebody who knows Elon Musk really well and has been around somebody of that, like, you know, kind of like the greatest entrepreneur and inventor of our lifetime. Um, somebody who knows him from a different angle, but then also somebody who's just like smart and objective. So they're not a fanboy, nor are they a hater. It's

• 21:47Shaan Puri?

  like someone who I actually kind of respect and. You know, believe their opinion on these things. Obviously, everybody's got their bias, but I feel like with Elon Musk, normally it's 100% fanboy or 100% hater or just completely uninformed. And like, this is none of the above. This is something else. This is informed. Are there any other good ones? That she's written up? Yeah, there's a bunch that are just on. So I started with like Elon wines and then it'll be like, you know, you know, be like, you know, should I, how should I break up my girlfriend? It's like, oh, let's see what she has to say about that. Like, you just read like, you know, her kind of take on philosophy. I don't know. She's a fascinating character. The other one is Grimes just did a podcast with Lex Friedman. I don't know if you saw, saw that.

• 22:31Shaan Puri?

  I heard about it. So Elon's current, I don't know what, I don't know if they're married, girlfriend, something, baby mama. I think they've had two babies together, but they're not married or something like that. They're not together anymore. She did a podcast and you could definitely see like how these people would get along. Like she even talks like Elon in this kind of like slow, measured, weird, like finality type of way of speaking. But she was talking about like, you know,

• 23:03Shaan Puri?

  like how to raise kids or like, you know, just like, is there like, you know, what do you think about? Like, you know, free speech on Twitter or something like that. Lex tried to ask her and she's like,

• 23:14Shaan Puri?

  I do not think I should have an opinion on this. Oh, my God. And then, which is like such an Elon thing to say. She's like, I feel, you know, I'm too close to the situation. I actually, I should not have an opinion on this. I should, I shouldn't have an opinion on this.

• 23:33Shaan Puri?

  It would not be, it would not, not be productive to this future of humanity. Did she come off that weird? Kind of, yeah. It's like, not like, I thought, I don't know, I knew nothing about her. So like, you know, by just from afar is like, oh, I think he married like a musician or something like that. Okay. She's probably like, you know, like some, you know, just like beautiful, happy bubbly pop star. And it's like, no, it's not that at all. Okay. She's kind of like alternative. All right. I get it. But still, you know, like, I don't know.

• 24:04Sam Parr?

  Charismatic.

• 24:04Shaan Puri?

  Charismatic and into like, uh, just like, kind of like a extrovert people person. And instead it was like, you know, she was like, oh, uh, they were like, how's it been? You know, like, tell me about like, you just had a baby, you know, what's, what's motherhood been like for you? Or whatever. And she's like, it reminds me of my favorite graphic novel, sci fi graphic novel. And then she named some Japanese like graphic novel, you know, like no one's, she's like, have you read it? And he's like, uh, no. And then she's like, it's called, um, I have no mouth, but I must scream. And that's, and that's what having this baby feels like, cause they're helpless, right? They can't even control their muscles. They can't say what they want. They can't express what they need, but they need something and they're trying to scream, but it's as if they have no mouth.

• 24:48Shaan Puri?

  I was like, whoa, like pretty dark take on like motherhood, but like, I don't know. Also interesting and insightful at the same time. But yeah, that's been kind of my like, that's, that's my contribution to the, uh, I'm happy that that freaks exist. Cause like, yeah, I'm happy that there's people that are so different and, um, so interesting. And we'll, we'll live life in a way that's like interesting, but like uncomfortable. And I get to be comfortable and just watch them do interesting things. Well, you know that.

• 25:17Sam Parr?

  Dude, I love it.

• 25:17Shaan Puri?

  That Teddy Roosevelt quote that everybody, every entrepreneur loves to put on fucking Instagram.

• 25:22Sam Parr?

  Like the, the, the man in the arena or something.

• 25:25Shaan Puri?

  It is not the critic who counts. It's the man in the arena who's bloody and beaten and whatever. You know what? It's also tight to not be bloody and beaten. It's tight to be a, just a casual fan in the arena, eating popcorn, watching other people get beaten up and then going back to your daily life. Like that's actually a pretty tight position that like, most people should go into and not try to be like, you know, the gladiator dying in the arena or the critic hater. You don't need to be either one.

• 25:52Speaker 03

  Our software is the worst. Have you heard of HubSpot? See, most CRMs are a cobbled together mess, but HubSpot is easy to adopt and actually looks gorgeous. I think I love our new CRM. Our software is the best. HubSpot, grow better.

• 26:08Sam Parr?

  Dude, do you realize that to some people, I think you and I are that entertainment where like, I'll have some people like, reach out to me and I think it happens to you. It's like, oh, you should do blank. It's like, you're really just want me to dance for you. Yeah, that's really, yeah. Just tell me to dance. That'd be a lot easier. That'll only take a few minutes. Do you want me to dedicate three years of my life to starting blank?

• 26:31Shaan Puri?

  Yeah, you guys should talk about this. Oh, you want me to go get a PhD in something I don't know about? For your benefit? Okay, cool. That's not how the podcast works. Here's how the podcast works. I'm weird and don't realize it. Then I come talk to Sam. He's weird and doesn't realize it. Then we kind of point out, oh, that's weird about each other. Then we go away and like you guys think we're both weird.

• 26:54Sam Parr?

  Yeah, I mean, we are that to some people where they're just like want us to dance. But dude, that's why I love the YouTubers. Like there's this guy I've been following. I think it's called like Whistlin Diesel. There's all these YouTubers where they got, they get.

• 27:07Shaan Puri?

  What does that mean?

• 27:09Sam Parr?

  Whistlin, I think it's Whistlin Diesel. So he like has all this acreage out in Indiana, I think. And he just like builds cool trucks and cars and just like wrecks them basically. Like, you know, he'll build like, um, remember as a kid, I think it was called a power wheel. It's like the, like the little toy trucks for kids where you like sit in it. He'll build one, I'll take one of those. It's not really one of those, but he like builds a version of that that has a massive gas engine in it. It goes like 120 miles an hour, but it looks like a power wheel. So just like doing things that like you think you would want to do in the country. But what's, or you know, when you're out in the land and like just breaking shit and like blowing stuff up, doing all that.

• 27:49Sam Parr?

  But what's crazy is these guys do it and then they start making money from it. And they're like, all right, now we have more money to spend.

• 27:55Shaan Puri?

  Blow stuff up, bigger stuff.

• 27:56Sam Parr?

  Blow stuff up and to build stuff like, or there's all these guys on YouTube who will like get like a 50 caliber rifle. So like this gun that's like huge and scary. And they're like, you think it can shoot through that car? Like, let's just try it. Let's see if it'll go straight through the car. Or what would happen if we just shot this at like a huge block of metal? How deep will it go? Like just all these like stupid stuff that you would just only do like either when you're high or you would just dream of, but you're afraid of losing all this money. They do it and I get to live through them and I love that.

• 28:27Shaan Puri?

  That's cool. There actually kind of related note. So Mr. Beast basically does this, but he's like,

• 28:33Sam Parr?

  Exactly.

• 28:33Shaan Puri?

  And you know, he's almost like 100 million subscribers on YouTube. So did you see this thing that was going on last night? I doubt you did because it's like, you know, you said you're Gen Y. This is like Gen Z, you know, shit. But basically there was a celebrity poker game last night with basically, it was this poker game last night that had like, I don't know how many, like 50,000 or more people watching it live, streamed on Twitch and YouTube. And it had Mr. Beast, who's the number one YouTuber, like, or whatever, one of the biggest YouTubers. Ninja, who was the biggest streamer for like a long period of time. XQC, who's the biggest, like, one of the biggest Twitch streamers also. So there's basically like four or five huge content creators.

• 29:15Shaan Puri?

  Then it was Phil Hellmuth, who's this like famous like pro poker player that's on TV all the time. Tom Dwan, who's like one of the greatest poker players ever. So it's like a couple of pros and a couple of content creators. And they came in, it was a $50,000 buy-in game, but they could rebuy. And so it was called the Million Dollar Game. And basically this was being livestreamed last night and none of them were like playing seriously because they were like, A, they're all rich and B, they were trying to make for good content. And so they were like, they played this game. It was a very entertaining game. It was probably like the, one of the most entertaining, like, I don't know, like online or like TV poker games that I've seen like in a long time. And I just thought it was a great idea.

• 29:54Sam Parr?

  That's a, that's a pretty short list, I would imagine.

• 29:57Shaan Puri?

  No, I've been watching for a long time. So I actually care about, about online, about poker and have watched a bunch of like, World Series of Pokers or.

• 30:05Sam Parr?

  So what happened?

• 30:06Shaan Puri?

  So basically, shout out to, to our girl Alexandra Botez. Do you know her? She's the chess girl. Okay, I did a.

• 30:13Sam Parr?

  Oh yeah, we've talked about her.

• 30:15Shaan Puri?

  I did a podcast. Yeah. So she's a streamer, content creator, who's like her and her sister. I don't think they're twins, but I think they're, they're sisters. They. They're like chess, like, I don't know if they're grand master or they're master players or whatever, but they're like, they're like great at chess, but also great at content. So they have like a big following or whatever. And so she just cleaned up in this game and she's not like a great poker player. It's just like, they would, they were all kind of playing very loose and she won like a half a million dollar pot, like, you know, just kind of like with ace nine, that's like, kind of like a lucky hand or whatever. And the pros were sitting there like, just kind of waiting for good car, like waiting for good, to play good cards or just playing smart. Whereas Mr. Beast was like, just playing kind of like any hand he could get into.

• 31:00Shaan Puri?

  And then he'd be like, he's just, he's like, I just want one clip to go viral. Like, that's what I'm here for is for one clip to go viral. Cause they're like, like in poker, you could do this thing where once both people go all in, you could say, all right. Normally you would just, there's only one card left and they're like, one of us will win, one of us will lose, but you could do something called running it twice, which kind of like smoothes out the like, um, the variability, like, it's like running multiple times in a simulation. So you'll get like more possible outcomes. So you can run it once, run it twice, run it three times, run it four times. And he's like, no, we're gonna run it once. He's like, we need this clip to go viral. It needs to be the highest stakes with the biggest heartbreak and like the easiest to understand. And you can see the poker pros were like, oh, okay. Like, I guess so. I guess that makes, makes sense.

• 31:41Shaan Puri?

  It's like, to me, it was so funny just to see, uh, these guys playing with totally different, like agendas and styles. And also they were mic'd up the whole time and there was no edits because it was live. And so you could just hear them like bullshitting about whatever to each other. And like, you had people from different worlds, kind of just like, so you did, so the guy was like, so like, you know, uh, how, how much, how often do you play? He's like, oh, I've been, I don't play, like, this is the first day off I've taken in four years. And he's like, what do you mean? Like, uh, how often do you stream? He goes, I stream every day for 10 hours a day. He's like, what? And he's like, yeah. And he's like, uh, this is one of the few, like, one of the rare, this guy XQC. And they're, and they're like, how long you been doing that for? He's like, seven years.

• 32:24Sam Parr?

  I don't understand.

• 32:25Shaan Puri?

  And the poker player looked at the streamer like you degenerate, which is hilarious because the poker player is normally like the biggest degenerate who sits at a table playing, you know, this like stupid card game for five hours straight, losing money.

• 32:37Sam Parr?

  Is that real? Will someone, will someone really stream for seven years every single day for 10 hours?

• 32:42Shaan Puri?

  Yeah, yeah, that happens. Uh, like not 10, usually it's not those exact numbers, but people have streamed every day for 10 years and they'll stream like five hour streams or something like that as like their, their normal stream. And some guys do 10 hour streams and then they'll usually take one day off a week. Maybe X, I don't know X C specifics, but like, yeah, he, he, he's a, like, he's a nut.

• 33:02Sam Parr?

  And when he's streaming, what's he doing?

• 33:04Shaan Puri?

  He's playing video games.

• 33:06Sam Parr?

  Any game?

• 33:07Shaan Puri?

  So he, yeah, he was like big in Overwatch, but then Overwatch stopped getting like popular. He got more popular because his personality is pretty big. Like he, he just kind of gets wild on the stream. And so now he'll go, he'll do whatever. He'll play, you know, virtual farm simulator. He'll play like, you know, a shooting game. He'll play like whatever the game is, he calls himself a variety streamer, which is basically like, at that point, they've stopped coming for the game and they're coming for you. And so.

• 33:30Sam Parr?

  Is he funny? Like, what, what, what's great about him?

• 33:35Shaan Puri?

  Uh, he's funny and he like, he like rage, he like gets enraged pretty quickly, which is like a big thing on Twitch is like, you gotta like show emotion. So like you see in basketball or like golf is the ultimate example of this. Uh, and this is where I think traditional sports can learn a lot from online content. Cause traditional sports, they teach you like, if you ever watch a basketball press conference, they're the most boring in the world. It's like, yeah, we're just going to take it one game at a time. You know, they're a great team. Add respect to them. Uh, you know, we just gotta keep putting one foot in front of the other. It's like, oh, great. You know, like super boring. Whereas you, you and I love UFC because that one guy would be like, he ain't shit. I'm going to kick his team, his ass and his whole team's ass. You know, like they just like, they like talk shit to each other. So that adds a level of like drama and excitement. Streaming is like that, but like

• 34:19Shaan Puri?

  24 seven where they're just constantly, you know, talking shit to them, to their teammates about themselves, about, you know, the game, about like the characters, about the strategy, about whatever. So they show a ton of emotion. So if he loses, he'll throw the mouse, he'll break the keyboard. He'll like, you know, like spit and scream and you know, like he'll get angry.

• 34:38Sam Parr?

  How does he have enough energy to do that every single day?

• 34:41Shaan Puri?

  Just what he does, man. It's like that's

• 34:43Sam Parr?

  And you just sit and he's sitting in a chair for, he's sitting at a chair for 10 hours a day.

• 34:47Shaan Puri?

  Built different. Yeah. Yeah. He's sitting in a chair.

• 34:50Sam Parr?

  You may not like this, but it is peak physical performance.

• 34:54Shaan Puri?

  Exactly. Somebody said this, there's this hilarious line during the thing. So she won the, Alexandra won the $500,000 pot and then she like won another pot. She was like up 600 grand. She came in with 50K and she had like a $650,000 chip stack and like she had so many chips, she couldn't even stack them in time. Like the next hand needed to be dealt, but her giant, her giant chip stack was just blocking the half the table. And she's like, um, I need help stacking the chips. And they were like, fuck you. We're not going to help you stack your chips you just took from us. And like the pit boss comes over, they're helping. And then Mr. Pease goes, she's single-handedly going to close the wage gap.

• 35:37Shaan Puri?

  Yeah, they're just trolls and uh, it's just amazing. It was amazing. And I just thought that was a great idea, by the way. I like a, like a high stakes poker game amongst personalities in any niche. I actually think that's a good marketing idea.

• 35:51Sam Parr?

  This one streamer who we're talking about, what's his name?

• 35:55Shaan Puri?

  XQC in this case.

• 35:56Sam Parr?

  How much money does he make?

• 35:58Shaan Puri?

  He probably makes between, I want to say three to 10 million dollars a year.

• 36:04Sam Parr?

  No way. Really?

• 36:05Shaan Puri?

  Yeah. Probably five to 10 is an easy estimate. Um, 10 man, 10 is not even the upper bound. Like they, these guys can make much more than that. Maybe up to 20, 25 million if they are maxing out their stuff, but they don't always want to do that. Like, uh, I taught, because I used to negotiate with these guys. So, so you know, um, even before Twitch, like when I was just trying to get them to promote our products. And it's like, all right, I'm going to talk to, I want to talk to this streamer. It's like, no, you don't get to talk to the streamer. You talk to the manager. Okay, fair. That's fine. They're stars. I get it. All right. Who's the manager? Is it like, you know, CAA or WME? And like for 95% of them, it's like,

• 36:41Sam Parr?

  Oh, it's like his little brother Ray Ray.

• 36:43Shaan Puri?

  Yes, it was his girlfriend or like, you know, exactly. It's Ray Ray or like, "Hey Jenny, you know, so how long you guys been working together?" "Well, we've moved in together like when we were 16 and then like he didn't do anything for five years, just played video games all the time. And like now he's rich. And so I quit my job to like, check his email. Cause they'll be, they'll be like, yeah, we do like brand deals. I'm like, cool. So like, do you have like a deck you guys can share about like, you know, his stats? They're like, no, you could just like go on and see how many people watch him. It's like a lot. And then it's like, it's like, so what like you have this deal with like Red Bull or like Logitech? Like surely you have like a brand deck and like, uh, like, you know, when you pitch them, like we don't pitch anybody like, like basically, and you know, as I got to know people, it's like,

• 37:28Shaan Puri?

  they just get inbound into their email and then they just decide, they ignore 95% of it, even though it's people literally throwing them like, like people can get paid. Like the small, even like, like less high profile, like Ninja is a different tier, right? Ninja does have a proper manager and like, actually his girlfriend, I think is his manager now, his wife. Uh, but like he had a proper agency behind him and they pitched Red Bull and all this stuff. But like most streamers, it's somebody will approach and be like, "Hey, I'll pay you $2,000 an hour to play my game today." And they're like, "No, that game looks boring. I'm not going to do it." Right? Because like they don't want to lose their audience or like piss off their audience too much or be seen as selling out. And so they turned down so many opportunities that they could have because they don't want to be seen as a sellout. Nor do they want to like bother with anything. It's like,

• 38:11Shaan Puri?

  dude, by the time I'm done streaming for 10 hours, like, imagine doing this podcast 10 hours a day or eight hours a day. You have zero energy left to like do anything else. And so you're just like, you don't want to even think about it.

• 38:24Sam Parr?

  So, and do a lot of them have any expenses? So are they just paying taxes and rent and they're just stacking cash?

• 38:31Shaan Puri?

  Yeah, that's exactly.

• 38:34Sam Parr?

  Some of these streamers, I mean, they could be worth 30 or 40 million dollars liquid.

• 38:38Shaan Puri?

  Yeah.

• 38:39Sam Parr?

  That's crazy, isn't it?

• 38:41Shaan Puri?

  Yeah, like Ninja got paid, you know, I can't say the number, but stupid money to go stream on Mixer like a competitor to Twitch.

• 38:48Sam Parr?

  I think it got leaked. I think the number got leaked because something happened.

• 38:51Shaan Puri?

  Yeah, maybe.

• 38:51Sam Parr?

  I think Twitch, I think Twitch got hacked and like all the spreadsheet got out. Remember, you know what I'm talking about?

• 38:58Shaan Puri?

  Well, that's the, that's pretty visible anyways. That's, that's just what they earn directly. So basically like the fans subscribe $5 a month or $6 a month or whatever to the channel in order to like, kind of just like show their support and get like special emojis that they get to use. And sometimes the streamer could turn it on where subscriber only chat. But, um, but for the most part, like they get donations that, that most people can't see how much donations they get. Then they get subscribers directly. That's a monthly recurring subscription. Then there's brand deals and sponsors that didn't show up in the Twitch thing because that goes direct and it's like, they just pay the streamer directly. It's not part of Twitch.

• 39:37Shaan Puri?

  And so there's like other, uh, and then, you know, games come to them and pay them, hey, we're doing a brand launch. We want all 10 of the big streamers all playing Valorant today. And they'll drop, you know, $5 million on that campaign because they know that if they do that, they become the it game. And millions of people will get to see their favorite streamer playing the game and saying how awesome it is or whatever, showing it off. And so it's worth it to them because they're going to make way more than that.

• 40:02Sam Parr?

  Have you seen intro.com? Have you ever been to intro.com?

• 40:06Shaan Puri?

  Yeah, I looked at investing in it, uh, but I decided not to.

• 40:10Sam Parr?

  So I talked to the guy who started it. Like I went to, uh, I went to like a car racing class and he like a friend of a friend brought him and I got to hang out with him. He's a cool guy and he was like, hey, just sign up for intro.com. And basically what you do is you just like put that you're available a certain hours amount of, uh, a certain hours a week. And someone will pay you like $2,000 an hour in 15 minute increments to talk to you. And I was like, I don't know, man. I feel kind of sleazy doing that. And he was like, well, just try it. And I was like, okay. Well, you know, you seem nice, whatever. I'll kind of do it just to like geek out and try this new product. And I signed up for it and I've been getting bookings like crazy.

• 40:47Sam Parr?

  And between, I'm, I'm, I'm at the phase now a little bit where, you know, it's coming up on, uh, this July will be a year and a half since the acquisition. It's like, all right. Yeah.

• 41:06Shaan Puri?

  Hey Sam, how many years you been married? I have no idea. How many years you been at Hells Hot? Year and a half, 16 months.

• 41:15Sam Parr?

  It's like, well, which, uh, which time zone are we, are we thinking here? Cause I can tell you.

• 41:22Sam Parr?

  So it's coming up to that time and I'm like, all right, do I like start a new company? What am I gonna do? What should I be doing? And I sign up to intro and we're doing this and I got that little copy that thing. And I got like this Airbnb and I'm like, well, besides like the fact that like I, you, I could live off interest, like off my nut. I'm like, that's kind of cool. Like there's all this income coming in. There's so much, and I'm not trying to like, I'm trying to do this like brag shit, but I'm saying like for a creator that has a mildly big audience, there are so many ways to make money. It's pretty astounding and we're not even that, I mean, we're just like semi-popular in a relatively small niche.

• 42:04Sam Parr?

  So like, let alone if you're like these Twitch guys and you, you're, you're actually really popular. But it's, it's pretty astounding how many like revenue streams are available to us just because of all these, this like we're all these creator type tool things.

• 42:19Shaan Puri?

  Totally. Like I saw some guy tweeted today, he goes, bro, at Elon Musk, give me my blue check back. And it had like 80,000 likes. I was like, who is this guy? He's like, uh, he's a soccer player at like Man City or something like that. And I was like, and he's got like millions of followers. I was like, wow, you know, like, it's like, there's so many levels of fame. Like that guy's not famous at all compared to like, you know, Justin Bieber or whatever. And Justin Bieber is not famous compared to whoever. But like, you know, down, if you go 20 runs down the ladder, it's like, we're like moderately known in a tiny niche. And then I, I sent you that link of that, those guys who discuss like, I don't know, they're like bodybuilders or something like that. They're, they're discussing like working out or something like that. They had like a sick podcasting setup.

• 43:02Sam Parr?

  Oh, uh, yeah, I was on their podcast. They're awesome.

• 43:05Shaan Puri?

  What?

• 43:06Sam Parr?

  Yeah, yeah, yeah. I was on their podcast a couple of years ago, the Mind Body.

• 43:11Shaan Puri?

  Wow.

• 43:11Sam Parr?

  Is it mind body pump or just mind body?

• 43:13Shaan Puri?

  Dude, that's the ultimate resume for your, uh, for your fitness influencer career.

• 43:17Sam Parr?

  I did it.

• 43:18Shaan Puri?

  Looking at the YouTube, yeah, they're like, I think that video had like, I don't know, I want to say 80,000 views or 150,000 views, something like that, which is not like you hear bigger numbers, but that's big. That's like, we get less than that on our YouTube and I feel like we're big. Now they're big and they're in just like another niche, but their niche lets them do a lot more because it's more broad appeal. Like it was a bunch of dudes out there who want to be like more muscular, like people want to lose weight. And so, you know, they can flip on one, you know, white labeled supplement or course or whatever the heck they want. And you know, that, that type of following can print, uh, I don't know, again, five to $10 million a year.

• 43:57Sam Parr?

  For sure.

• 43:57Shaan Puri?

  Profitably, you know, without like the stress of being an entrepreneur, trying to invent a new product and go into a new niche. And then it also has a bunch of downsides, right? Like the guys streaming 10 hours a day for seven years straight. Like the biggest problem with content is you're usually on a treadmill and like you, you feel like you can't get off. Like Twitch streamers have this all the time where they feel burnt out because they're just like, they feel like if they stop, they'll lose everything. And it's true. If they stop, they actually do lose quite a bit of like, uh, you know, like sway with not only, you know, their subscribers, but the algorithm and things like that. So, you know, I think that's the downside of these models.

• 44:29Sam Parr?

  You have to build a business that's beyond that. So those guys, the, what's it called? The, uh, I, I listen to it all the time. I'm totally blanking. Mind Body Pump. Is that what it's with Sal and Adam? Uh, it's like the, they're based out of Sacramento. So they, um, they just bought a bunch of Airbnb or they bought a bunch of properties and they're turning them into fitness Airbnbs. And so that's like a good example that will, it will, it'll extend beyond them. But, uh, yeah, I mean, like, what do you do? Like, have there been any examples? I think, you know who Jenna Marbles is?

• 44:58Shaan Puri?

  Yeah.

• 44:59Sam Parr?

  So she's like, she was got popular in my mind when she was on Barstool and then she bailed and went to YouTube and became like one of the biggest YouTubers of all time. I'm pretty sure that she like got her cash and got her money. And I don't even think she posts anymore, even though she has many, many tens of millions of subscribers. How many, I, my internet's slow, so I can't even pull it up. How many subscribers does she have?

• 45:20Shaan Puri?

  She's got a ton on YouTube.

• 45:22Sam Parr?

  I think it's like 50 or 60 million.

• 45:24Shaan Puri?

  She was one of the first people to get popular. I feel like she got popular like, I want to even say before YouTube. She's got 19 million subscribers. She's been on for 10 years.

• 45:33Sam Parr?

  When was her last video?

• 45:36Shaan Puri?

  I have no idea.

• 45:37Sam Parr?

  Is she still posting regularly?

• 45:39Shaan Puri?

  No, I don't think she posts regularly, but she has a, a brand of dog toys called Kermy and Worm and Mr. Marbles.

• 45:48Sam Parr?

  So she was one, she, she's had 20, if she, you said she has 20 million or 18 million. She's had that forever and I'm pretty sure she's just like made her money and bailed and just left.

• 45:59Shaan Puri?

  Yeah, like her last video was one year ago.

• 46:01Sam Parr?

  Casey Neistat did that too, right? He was vlogging every day and then he got paid and he just says, I'm out.

• 46:08Shaan Puri?

  Yeah, it's the way to go. So I think if you're on, on that intense of a treadmill, it's, it's pretty tough. If you can't like, you know, get your way out of it. By the way, there's a guy who tweeted at us. He's like, I think he listens to the podcast.

• 46:22Shaan Puri?

  I'm going to find his like exact details later, uh, cause it's hard to, cause Twitter DM search is like impossible. But basically there's a guy who's just buying up, uh, YouTube channels that are non-faced, non-face YouTube, YouTube channels. So just they're branded as something else. So there's no Jenna Marbles, there's no personality to it. And, uh, he buys these up for, you know, he basically, you know, he's just looking at their YouTube like, uh, he's looking at their YouTube like, you know, revenues or whatever. And he's like, cool, I'll make you this offer so I can, uh, I can buy this thing out for this much or whatever. And, uh, and it's like interesting. I hadn't really heard of somebody rolling up YouTube channels like that, but I think that's a pretty cool niche.

• 47:05Sam Parr?

  I think that would be a good idea. I think if you did it with a face, it'd be a horrible idea. Cause I would imagine that if you could make a list of people who you'd like to have work for you. A YouTuber would be incredibly low on that list.

• 47:21Shaan Puri?

  Well, yeah.

• 47:21Sam Parr?

  Right?

• 47:22Shaan Puri?

  It's hard to buy them out, right? Because they, you know, that they no longer have the motivation to, uh, to create content. And then you're stuck because you can't just be like, hey, it's me now. I'm here.

• 47:33Sam Parr?

  Yeah.

• 47:34Shaan Puri?

  It's me, Louis Vuitton. I'm here.

• 47:42Sam Parr?

  All right. What else we want to do?

• 47:45Shaan Puri?

  Uh, let's do one other random one. Dude, so have you ever filed for a trademark yourself?

• 47:53Sam Parr?

  It's kind of a pain in the butt, isn't it? I think I had a lawyer do it.

• 47:56Shaan Puri?

  Yeah.

• 47:57Sam Parr?

  But I like went through, I tried originally like bootstrapping it and just like doing it on my own. I didn't know how to do it.

• 48:03Shaan Puri?

  So I get this, I get this letter. So this letter comes in the mail. Uh, six months after we filed, it's from this company called, I don't know if you've seen this, WTP. I'm like, oh, maybe it's about our, it's about our, yeah, sounds legit. Uh, and it says at the top, trademark publications and it's got our company name, our address, and it says, reference number, blah, blah, blah, application date, blah, blah, blah, classes, blah, blah, blah. And then it has a giant thing of our trademark and it says, here's your fee for $1,420. Please pay the amount on acceptance within 10 days by check. Don't forget to quote your reference number. Make it payable to

• 48:39Sam Parr?

  That is a scam.

• 48:40Shaan Puri?

  WTP. I'm like, oh, cool. But I thought I pretty sure already paid for the trademark. So who, who's this? And what's this for? And then here's what it says in the, like, look at this fine print here in the bottom. Yeah. The bottom box here. So like, you see this like size three print? So here's what this says. Dear madam or sir, oh, now you're sounding like my uncle in India writing an email to me.

• 49:06Sam Parr?

  Dude, anytime I get a dear sir, I know it's, I know it's not good.

• 49:11Sam Parr?

  A dear sir and I ain't buying.

• 49:16Shaan Puri?

  Dear sucker. Um, all right. So it says, the publication of your public registration is, uh, the, the publication of your public registration of your trademark is the basis of our offer. What does that mean? All they're gonna do is just publicize that we have made a trademark. That's what they're charging me for $1,400 for. Do they work for the trademark office? No, it says, so here, here's what it says.

• 49:40Shaan Puri?

  This is an offer for free entry into our database, www.wptwtp-register.com. This is not an invoice. You are not required to pay the above amount unless you accept this offer. All of the details are in our general terms and conditions, right? It's like, what a scam. And you know, they, all they do is they just monitor every trademark filing, which is like, gotta be, you know, I don't know, whatever, tens of thousands a year. And then they just send this letter out and they're just fishing for a sucker. They're fishing for one sir out there.

• 50:09Sam Parr?

  The, the car, the one sir, yeah, sir short for sucker.

• 50:16Sam Parr?

  They're just looking for, uh, have you seen the car warranty or home warranty shit?

• 50:21Shaan Puri?

  No, is it the same?

• 50:24Sam Parr?

  It's the same thing. Have you ever met anyone who runs one of these scams?

• 50:27Shaan Puri?

  No, if I did, I'd give them a strong talking to.

• 50:32Sam Parr?

  It would be really fun to like, just like, uh, have you seen on, uh, on the office? They go, uh, Michael Scott has to ask a question, but he can't sound mean. And instead of saying, how do you sleep at night? He just says, how do you sleep at night? That's just like, and that's like what I,

• 50:50Sam Parr?

  like, it's like, like the bosses are around, but Toby's leaving. And then he's got to change his question to like, where do you get off?

• 51:03Sam Parr?

  Who do you think you are?

• 51:08Sam Parr?

  That's like the type of questions I want to ask these people. What do you like, what do you, how do you go to bed at night? Knowing that you're just, uh,

• 51:14Shaan Puri?

  That's the question to you, WTP. How do you sleep at night? That's what we want to know here at my first.

• 51:22Sam Parr?

  How do you sleep at night?

• 51:31Shaan Puri?

  All right, we can wrap it up there. I had a bunch of ideas. We didn't talk about any of them, but that's okay. We'll do it next pod.