Best of This Week: Jan 28th

Some of the best clips from this week. Let us know what you think of the new format by tweeting at @ShaanVP, @theSamParr, or @BenWilsonTweets. ----- * Do you love MFM and want to see Sam and Shaan's smiling faces? Subscribe to our Youtube channel. * Want more insights like MFM? Check out Shaan's newsletter. ----- Show Notes: (00:50) - What it takes to become a billionaire (08:30) - Val Katayev on testing new ideas (14:25) - The Rock's tequila business (16:38) - Overcoming imposter syndrome ----- Past guests on My First Million include Rob Dyrdek, Hasan Minhaj, Balaji Srinivasan, Jake Paul, Dr. Andrew Huberman, Gary Vee, Lance Armstrong, Sophia Amoruso, Ariel Helwani, Ramit Sethi, Stanley Druckenmiller, Peter Diamandis, Dharmesh Shah, Brian Halligan, Marc Lore, Jason Calacanis, Andrew Wilkinson, Julian Shapiro, Kat Cole, Codie Sanchez, Nader Al-Naji, Steph Smith, Trung Phan, Nick Huber, Anthony Pompliano, Ben Askren, Ramon Van Meer, Brianne Kimmel, Andrew Gazdecki, Scott Belsky, Moiz Ali, Dan Held, Elaine Zelby, Michael Saylor, Ryan Begelman, Jack Butcher, Reed Duchscher, Tai Lopez, Harley Finkelstein, Alexa von Tobel, Noah Kagan, Nick Bare, Greg Isenberg, James Altucher, Randy Hetrick and more. ----- Additional episodes you might enjoy: • #224 Rob Dyrdek - How Tracking Every Second of His Life Took Rob Drydek from 0 to $405M in Exits • #209 Gary Vaynerchuk - Why NFTS Are the Future • #178 Balaji Srinivasan - Balaji on How to Fix the Media, Cloud Cities & Crypto #169 - How One Man Started 5, Billion Dollar Companies, Dan Gilbert's Empire, & Talking With Warren Buffett • ​​​​#218 - Why You Should Take a Think Week Like Bill Gates • Dave Portnoy vs The World, Extreme Body Monitoring, The Future of Apparel Retail, "How Much is Anthony Pompliano Worth?", and More • How Mr Beast Got 100M Views in Less Than 4 Days, The $25M Chrome Extension, and More

Speaker names marked ? are inferred from speaking time and the show’s known hosts — they are not voice-verified.

• 0:10Ben?

  Hey, welcome to My First Million. This is Ben Wilson, here to bring you another best of episode. This time, we're going best of the week. And I think we're gonna try and do these things going forward. It's just 20 to 30 minute episodes where we pull some of the highlights from the week, in case you weren't able to hear absolutely everything. So we'll put these out on Fridays. But let us know what you think, whether you like this new format. You can holler at me, Sam, or Sean on Twitter. Okay, so for our first clip, we're bringing you a conversation about what it takes to be a billionaire. Sam's hypothesis is that just about anyone can grind their way to a few million dollars. But it takes a certain personality to become a billionaire. And he explains what that personality is.

• 0:48Shaan Puri?

  We have a buddy who texted me yesterday. He's, you don't know him as well, but I think we could mention him. I don't know, maybe I shouldn't say his name because it's a funny, funny quote.

• 1:00Ben?

  Well, say it, say it, and then say his name, then bleep him. We'll bleep it out.

• 1:03Shaan Puri?

  So texts me, and he goes, you know, he texts me, he's like, you know, I just expanded the vision for for what I'm doing. He goes, this is eventually going to be the next Black Rock, bigger than Black Rock. I think I can be a trillionaire in the next 50 years.

• 1:15Ben?

  Oh, my gosh.

• 1:16Shaan Puri?

  And I was like, he says it with a straight face. He's not like joking, which is amazing, and delusional, and amazing again, right? That's like, that's my, that's how my brain goes. I'm like, wow. Then I'm like, wow, that's delusional. Then I'm like, well, you know, great. You know, good for you. That's what.

• 1:33Ben?

  Is he capable?

• 1:35Shaan Puri?

  Is he capable pulling it off? Yeah, like, I said this early on, I met him when he was like 19 or 20. And I said, of all the people I've ever met, if I had to bet my life, which one of these people who today is worth less than, you know, $5 million will be a billionaire? I would have put my life on the line on him. Because I was like, he's singularly focused on just that. So it's like, you know, Michael Phelps woke up every day and swam like for fucking three hours and then 18,000 calories and then did that for like 12 years straight and didn't take a day off. So it's like, yeah, when you devote your life singularly to a pursuit, whether it's swimming laps in a pool, or it's becoming a billionaire. You know, that already cuts you away from 99% of the population that wants to be wealthy,

• 2:20Shaan Puri?

  but also wants to be, you know, in a good relationship. It also wants to be this and also wants to have fun with their friends and go out on the weekends. It's like, he cuts out all that. So, you know, I think it gives him the odds on top of being a very smart, capable guy, right? Like, he's already amongst the like, high IQ people. Then within that, he's got an obsession on money that very few people have.

• 2:40Sam Parr?

  Let me, let me play devil's advocate, or as my other favorite podcast calls it, devil's avocado. Let me play, let me play devil's avocado here for a second.

• 2:49Shaan Puri?

  Who says that?

• 2:49Sam Parr?

  So, Michael Bisping said it at his, devil's avocado? Yeah, so, two things. One, I'm reading this book, or I already read it called sport recently, called Sports Gene. And they basically talk about genetics. And they're just like, look, like, the closer you live to the equator, the longer your limbs are and the shorter your torso is. And that just makes you like 15% better runner. And what that means is like, if your legs are longer, that just means that if we all work the same and the best people who don't have long legs and short torso, some of them definitely can compete, but like, you have a 15% edge. And when you're talking about gold medals and being the best in the world, that 15% is like a world.

• 3:30Shaan Puri?

  Tens of seconds on things, you know, that helps.

• 3:32Sam Parr?

  Yeah, they're like, that's just, it's like, it's like, it's like a giraffe versus a hippo, or you know, something like that, like, that just matters. And so, one, becoming like a billionaire, which is an outlier, like, I actually think that like, you can kind of sweat your way to like, maybe five or 10 million in a lifetime. But becoming a billionaire and this huge outlier, I think it takes like a particular type of skill. Like, you're just genetically predisposed to have it in your favor. And I think that matters here. I'm not saying this kid does or does not have it. But I think that it's more important than just like, training for 12 hours a day. I think that just being gifted genetically is more important than hard work. To be the best, though, you need both. Second, you know, like, I definitely believe like the whole pull yourself up by your bootstrap thing.

• 4:17Sam Parr?

  But in order to be like, let's just call the threshold a billion. In reality, it's probably like 200 million, 100 million. Like, there's so much luck that needs to be involved. On a macro level, it's like, which country are you born in? But on a micro level, it could be just like, well, like, did you just meet, happen to do a good impression?

• 4:33Shaan Puri?

  You were made in college, you know?

• 4:34Sam Parr?

  Yeah, or are you able to stay healthy? Did you not fall in love and meet someone? Like, you know what I mean? Like, there's all these tiny, like, luck things that really matter. Like Jeff Bezos, like, did his mom, I think, wasn't he adopted?

• 4:48Shaan Puri?

  Yeah, he's adopted.

• 4:48Sam Parr?

  So like, that is like, it's a big decision, but it's like a relatively small, like, decision. It's a yes or no decision that changed everything.

• 4:56Shaan Puri?

  Totally.

• 4:56Sam Parr?

  Or did you decide to go to Princeton versus Stanford? Like, it's, you know what I mean?

• 5:01Shaan Puri?

  And Jeff Bezos would have been successful no matter what, but there's a difference between this guy made 10 or 30 million dollars in his lifetime versus became at one point the richest man on earth, or the richest man ever to walk the earth or whatever, you know? Like, there was a, the variance. So, to me, success is very, success has, success itself, the yes or no, has very little to do with luck. The magnitude of success has a lot to do with luck. But that's why I was saying, you know, I'm creating a funny hypothetical, which is of people who already are not already in a good position financially, like, under 5 million net worth, let's say, they're not, they don't have some edge there, where they're just gonna invest their way to success. Of those people who haven't already made it, who would I bet is most likely to make it?

• 5:42Shaan Puri?

  Well, I agree with you that if it was the field versus him, I'd take the field. But what am I gonna bet on? I like, for example, I think you could say, like, our buddy Jack Smith. I think you could say, you know, Jack is a quirky, curious guy, who's actually not obsessed with money at all, but just is like, really into what he's into, and it's usually off the beaten path. That's gonna usually win in a way, and he's super smart also, right? Like, they're still in the top 1% IQ or whatever. That's gonna have a good outcome. I believe that. But you're kind of betting that this guy's luckier, this, his magnitude of success is gonna, he's gonna have more luck than this guy. And I think you could kind of tell who's gonna get luckier, who's not. But it's really hard to place it, like, who would you bet? If I, if I had told you that same situation, I don't know if you have a name.

• 6:26Shaan Puri?

  But before somebody had a bunch of money. Who in your life did you run into that you're like, all right, if I had to say who's going to become a billionaire in my life, this is who I would pick.

• 6:34Sam Parr?

  I mean, when I met Moiz Ali, he didn't, he had sold the company and he probably was worth less than $5 million and immediately it took a few days of meeting him like, oh, you're a shark.

• 6:46Shaan Puri?

  Yes, shark is a good word. What, what made you feel that way?

• 6:48Sam Parr?

  He was had a singular focus. I mean, he was customer focused, but singular focus, he's like, and really high intensity, very high intensity, singular focus, focus.

• 6:58Shaan Puri?

  Uncomfortable intensity. I'm uncomfortable when I talk to him.

• 7:01Sam Parr?

  Yeah, uncomfortable. And also he like, he was a lawyer from Harvard. So like top of the top of the top.

• 7:08Shaan Puri?

  Yeah.

• 7:08Sam Parr?

  And then his brother is uber successful. So I'm like, there's no reason why you should screwed this up.

• 7:13Shaan Puri?

  And so when I met him. That I thought was hilarious. He has these great one liners. Moiz said something that was like, you know, like, I don't know, some people were put up, you see Usain Bolt and you say that guy was put on earth to run. You see this person, they were put up, Michael Phelps, you see his body, he was put on earth to swim. I was put on earth to do one thing. Increase earnings per share.

• 7:33Sam Parr?

  He always, he, he like, one time he told me, he goes, you know what my worst, the worst phrase I hate on earth is, when I hear it, it makes me cringe and I run the, run the other way. Blue chip stocks. He goes, you want to talk about words that I love? What did he call it?

• 7:48Shaan Puri?

  Distressed assets.

• 7:49Sam Parr?

  Distressed asset. That's what he said. He goes, he goes, the two most beautiful words of the English language. Distressed assets. And he said that, I was like, oh my God. And then one time I, one time I heard of.

• 8:02Shaan Puri?

  Amazing one liners.

• 8:03Sam Parr?

  One time I heard him, one time we met with this person who has this vitamin company that's doing really well. And he was being really cordial and nice and everything and just saying hi. And then this person walked out the room and he looks at me and he goes, that person's business is one Google search away from me ruining it.

• 8:20Sam Parr?

  He's like, that's one Google search away from me copying their company. Cause he's like, the formula is nothing. And that was like, that was the first line that he said. He is really, he's a poet.

• 8:31Ben?

  For our next clip, we have our guest, Val Katayev, talking about testing. He says that the thing that sets him apart is his curiosity and ability to test out many new ideas. So he talks a little bit about what that process is like and how he does it. Why do you think that you find this weird stuff? And why don't you hire people? Two different questions, but how on earth do you find this type of stuff?

• 8:54Speaker 03

  You know, it's funny, like I know, I see how organized you are, right? Like you make your goals, you lay everything out on paper, right? You're, you're very organized and you could think about it. You ask people for feedback.

• 9:09Speaker 03

  I'm totally opposite of that. I just kind of go with where, like I like to test things. And I guess I'm very curious.

• 9:19Speaker 03

  And I could be very, very focused, but if I get distracted, I get very easily distracted. Right? So it could be like, sometimes it's a curse, but sometimes it's a blessing. A lot of times it's a blessing. And I come across these interesting things and my curiosity just takes it further. So when I, when I, so the way I actually came across this thing was because I felt that there was a point of my life where I was seeing Google was just too dominant part of my business. And I didn't like that because I didn't want to rely on any one thing.

• 10:01Speaker 03

  So I started looking outside of paid search for supply.

• 10:09Speaker 03

  And I came across these music sites and I actually started testing Rhapsody on them. Cause I had such a good deal with Rhapsody. I was like, let me start marketing outside of search. It did okay.

• 10:22Speaker 03

  And I had these, you know, started building these relationships with the music sites. And then, then, then I kind of tested a ringtone service and it just crushed. Like it was not even close. Like it did three times better. And I'm like, wow, this thing is did three times better than Rhapsody. And that ringtone provider was just covering US, just like one or two music labels. And like two carriers out of four. I think I had four, there were four major carriers at the time.

• 10:52Speaker 03

  I was like, hold on a second. If it's already doing three times as well.

• 10:58Speaker 03

  What happens if I start integrating everything globally, right? So that's how Ringtone Match came about.

• 11:05Sam Parr?

  Was there, when you launch stuff, what's your first version like?

• 11:10Speaker 03

  Junk.

• 11:11Sam Parr?

  Like you get the idea and it's alive in 12 hours?

• 11:13Speaker 03

  It was a kiddy script. I wrote, um, this, you know, guy was kind of freelancing for me a little bit. Um, I just, I didn't even want to tell him about the idea. He's actually a CTO of one of my companies now.

• 11:30Speaker 03

  He was like 15, 16 years old. And I didn't want to tell him the idea. So I said, hey, how do you script this? How do you script that? So I scripted it myself.

• 11:41Speaker 03

  And, um, and, uh, so yeah, so it was pure junk. It was literally just a bunch of if and then statements on, and, and ASP. It was, we were running Windows, um, Windows server on ASP infrastructure. So I, uh, I had a bunch of redirects that were just doing a bunch of if and then statements and, and redirecting people based on certain parameters.

• 12:04Sam Parr?

  Wouldn't, and when you're doing it, are you like, see, every time I've hung out with you, the reason I like hanging out with you and Joe, I consider Joe one of my best friends. And so I have like his attitude, you and Joe have the same attitude, which is like.

• 12:18Speaker 03

  He's a little more laid back than me and you, I think.

• 12:22Sam Parr?

  He is, he is, I've never seen him lose his temper. He is very calm and I'm like, hey, this didn't work out for this reason. He goes, oh, that's okay. Like, he's super calm, but you have that too. I think, I think that like, I think that what it, you have this like, I don't know if it, the right word is like chutzpah, if the right word is like, I don't know what the word is, but it's almost like things, I've heard, we're gonna get to the rest of the stories because, because there's like this jewelry business that you started, which is like, seems like even bigger than all the other things that you've done, potentially. And you like, do these things where I'm like, but like Val, you don't know anything about that. And like, you don't even have any employees, like you don't know anything. And, but you

• 13:04Sam Parr?

  just are like, yeah, but I, you know, whatever, I'll just, we'll just go a little bit further and then we'll see what happens. And then if it, if it sucks, I'll bail. You know what I mean? Like, you have this like, aw shucks attitude, like, oh, you know, yeah, we'll see what happens. It's very interesting. Whereas like, if I was doing what you were doing, and I started seeing those results, I'm like, is this illegal? Am I breaking the law? Am I gonna go to jail? What is going on? Like, it would, oh, it's almost like I would have, most people would have self-destructive tendencies when they see this like, going so well.

• 13:33Speaker 03

  Yeah. Look, I see that all the time. Uh, I feel like people tend to overthink things and spend a lot of time like analysis paralysis. Um, and the reason I think a lot of people are successful, like especially somebody like me, is while somebody's thinking about making, perfecting one thing, which by the way, will still have a, you know, 60% failure, right? And that one thing that you just overthought, I'd rather test 10 things by, uh, within that same time period. And I will likely have, I have a better, um, accuracy, or I'll have

• 14:15Speaker 03

  a better, um, chance of hitting it out of the ballpark with one of those 10 things, and maybe more than one of those things.

• 14:25Ben?

  All right. Our next clip is just a short clip about The Rock and his booming tequila business. It's a classic skewering from Sean. I love it when he gets on a roll making fun of something and that's what we get here.

• 14:35Shaan Puri?

  Did you see this, this funny thing they have this kind of tangent? Did you see this? So Austin Reeve tweeted out, the guy, that guy from Morning Brew, he tweeted out, you know, hey, you know, The Rock is going to become a billionaire off of his tequila. Did you see this tweet? Yeah. And then The Rock replied. So I'll explain it. Yeah. So he goes, Rock's going to become a billionaire from, from this tequila. And he goes, you know, Ryan, oh, who is it? Oh, George Clooney. George Clooney's Casamigos was sold for 1.2 billion and was doing like 170,000 cases. The Rock is already doing like, uh, whatever. I don't know. It was like three and a half times that. So, you know, The Rock's doing whatever, no public math, X, X more cases. He's going to become a billionaire off this business. And The Rock replies, which is kind of amazing because

• 15:20Shaan Puri?

  The Rock is one of the most famous people on social media, period, like in the world. So pull, pull, Ben, pull that tweet up. By the way, this Ben screen sharing thing, in the words of Sam Parr, can you say game changer?

• 15:37Shaan Puri?

  So make that a little bigger and we need, we need a name, you know, like powerful young Jamie. We need, uh, you know, like powerful Mormon Ben. We need like some, some killer nickname for you. So he, so Dwayne Johnson replies and says the following, cheers, Austin, emoji of a tequila glass. I don't know about that first line lol, but I can speak to part to the parts to, I can speak to the other parts of this tweet, blushing smiley face. Like The Rock is flirting with him. And then he goes, our projections to 1 million cases is pretty mind boggling and expedient, which I just, like, when he said expedient, I thought it was so funny. I was like, that shit came out of left field. And he goes, big, exciting,

• 16:20Shaan Puri?

  big comma, exciting, Terra Mana announcement coming next week. Stay tuned, man. Picture, emoji of the earth and then emoji of a fist pound, which I don't, is that the symbol of Terra Mana? I don't know. That's a weird, yeah, weird reply, but that's cool. So funny to me. Like I lost it.

• 16:39Ben?

  Our last clip features yours truly. I was presented with a unique consulting opportunity and suffering from a little imposter syndrome and Sam and Sean talked me through it.

• 16:49Sam Parr?

  Sean, do you get asked to consult and like do this type of stuff?

• 16:53Shaan Puri?

  I get asked. I'd never consult anymore, but I basically run a simple filter, which is would I do this for free? That doesn't mean I'm gonna do it for free. It's would I do this for free? So for Ben, in Ben's case, Ben's like, oh, this sounds like a super interesting guy.

• 17:05Sam Parr?

  And he did do it for free.

• 17:06Shaan Puri?

  I'm gonna learn as much from this guy as he's gonna learn from me, if not more. So, you know, I'm happy to do this with my time. So that's one thing. And then the second part is dude, you get paid crazy money for doing this type of shit. Like Sam, you do these GLG calls? Have you done any of these?

• 17:20Sam Parr?

  I used to. I think I was getting paid a thousand dollars an hour.

• 17:24Shaan Puri?

  Yeah, exactly. I set my rate at the max that they let you do, which is now 2,000.

• 17:28Sam Parr?

  2,000, that's what it was.

• 17:30Shaan Puri?

  And dude, I'll get paid 2,000 bucks to just do like a 40 minute call with some like, first of all, it's kind of funny because they're like, it is this like weird underground dominatrix shit where it's like, I'm a hedge fund manager. I can't tell you the fund. I can't tell you what I'm looking at. I can't tell you my name. But like it's a one, it's a one way transaction. It's like I'm the masseuse and they're laying face down. I can't see who they are. And, and then they're like, okay, say the word metaverse. And I'm like,

• 17:56Shaan Puri?

  tell me, tell me who's gonna, who's, which stocks you know, because of the metaverse. I'm like, dude, I don't fucking know. And they're like, what? And I'm like, yeah, but I could tell you, you know, here's some things I think about.

• 18:06Sam Parr?

  Whenever I do those things, I talk really slow.

• 18:08Shaan Puri?

  Yeah, because you just need an hour to pass.

• 18:11Sam Parr?

  Yeah, I always talk really slow and I'll be like, wait, hang on, let me get my headphones.

• 18:17Shaan Puri?

  The better way, I can't talk slow. It's like I'm too nervous. Like, like I said with Ben, you feel a tremendous amount of pressure. It doesn't really matter how much money you have. When somebody's paying you something, I would never pay someone two grand for a phone call, even though I'm sure there's an economic case where it makes sense. It's just a big number to me to just pay for somebody to talk to me. I'm so, I'm so, I'm so not used to it that when I'm on the other side, I'm getting paid. I'm like, I need to deliver this guy like some insane insight that they've, and I put this weird pressure that just is unachievable. But I'll be like, I'll say my point and I really only have one point and I'll be like, another way of thinking about it is. I'll repackage the same idea with like some metaphor or some analogy just to fill airspace.

• 19:00Shaan Puri?

  Because like, like in reality, it's one idea that that's worth it for them or not. And I don't have like 10 amazing ideas. I have one around one topic, you know? I don't have 10.

• 19:11Sam Parr?

  There's a, there's, that's why Ben's shtick is amazing because Sean, well, you can only consult on your life experience. And you like, you can't live that interesting of a life all the time. And whereas Ben can just steal, he can just read a book a week and he's going to have like, you know, 52 new ideas a year.

• 19:27Ben?

  The thing that this guy was trying to sell me on was that I should come up and speak to his bank. And he's like, you could get paid like easy, like 50 grand a pop to come up and give me speeches.

• 19:42Shaan Puri?

  And I do 10 grand for Zoom at home to give a speech to somebody now.

• 19:48Sam Parr?

  How many of those do you do?

• 19:49Shaan Puri?

  And now I'm like, why am I not doubling my price? Like if they're not saying no to this, I need to, basically the pricing strategy is unless half the people are saying no, you're priced way too low. And so right now everybody's saying yes, why not price double that?

• 20:01Sam Parr?

  I did one recently, it was 25,000, but it was in person.

• 20:05Shaan Puri?

  Yeah.

• 20:06Sam Parr?

  How many of those Zooms a month? How many Zooms a month do you do? More than one a month?

• 20:10Shaan Puri?

  Not even one a month, one every two months probably is the current.

• 20:13Sam Parr?

  That's pretty sick to me though.

• 20:15Shaan Puri?

  Yeah, it's great. It's, I mean, it's a, it's great money because there's this other thing, Ben, I don't know what this, what the history or psychology will tell us about this. But there's extra joy in making money when you can assign what that money gets to go to. Versus just generally making money and it's going to go into a general pot of a bank account. Versus like, oh, 10 grand. All right, if I'm like, I do these two speeches this week, this month, I'll go buy that car. Or I'll go get my wife this gift. And she's like, wow, that's great. That, hey, this, this work you did was awesome. And I don't know what the name for that metaphor is, but I abuse the shit out of that.

• 20:53Sam Parr?

  Consumerism.

• 20:55Sam Parr?

  Just consumerism.

• 20:57Ben?

  So you guys can tell me if there's ever a moment like the reason I'm not doing any of this stuff is I just feel fraudulent like going up there and

• 21:03Sam Parr?

  That's normal.

• 21:05Ben?

  Yeah, maybe I just need to get over it. I don't know.

• 21:07Shaan Puri?

  Hundred percent. You need to get over it. Like the way you should think about things is most of your life, you're basically underpaid. You're underpaid and underappreciated. And you know, the universe has this way of evening itself out where like, you know, Sam will make more money off of like some random investment he thought about for five minutes than he would have, you know, grinding some business that he his apartment roommate finder business he did for two years or three years. And so like, you know, the inputs don't always match the outputs in life. And once you sort of acknowledge that you accept that, that's like the first thing you have to acknowledge, which is like, the level of difficulty for me is not what dictates the value for somebody else. So that's number one.

• 21:46Sam Parr?

  The effort is not in proportion to the output.

• 21:49Shaan Puri?

  It's irrelevant. All that matters is the output. The fact that you know, input is a liability for you. It is a weird psychological liability. You would be better off not knowing how hard it was to say that one thing to that guy at that moment. The second thing is that, you know, Mr. Market will decide what it's worth. And like, you might be, you might get lucky once, you might get lucky twice. But if people consistently pay you for something, it's because that's what it's worth to them. If not, it's not being worth more, right? They're, they need, they need a positive ROI on that, on that interaction. And so just let the market decide and the market over time will balance itself out. Maybe, maybe one, one off. Yeah, that was just a fluke. But if it happens consistently enough, and you should just expect it to happen consistently, then it works.

• 22:33Sam Parr?

  I, I, I think you should lean into this hardcore because how much money are you making on ads for your podcast? Let's say the numbers. Can you say the number? Do you want to do it? No?

• 22:42Ben?

  Yeah, I guess I have one sponsor right now. It's

• 22:45Sam Parr?

  Cold plunge.

• 22:46Shaan Puri?

  Cold plunge. Shout out.

• 22:47Ben?

  Cold plunge. Go to

• 22:48Shaan Puri?

  Which I use too. Really, Sam, Sam is the one carrying that sponsorship.

• 22:52Ben?

  Use code Ben Wilson.

• 22:55Ben?

  I don't remember how much off $150 off, something like that.

• 22:59Ben?

  So I will say I'm making four, four digits per month, low four digits.

• 23:04Sam Parr?

  Okay, so one to 5,000 a month.

• 23:08Shaan Puri?

  By the way, also the hack, when somebody says how many digits, just take the bottom three numbers of that range. So if I say I make seven figures, I'm saying one to three million.

• 23:19Shaan Puri?

  We sold for eight figures, it's 10 to 30 million. If somebody's right, like, nobody, if you're over half, you're, you usually say it differently. Once you're, once you cross the, if you cross over 50 million, you would say over 50 million, not eight figures.

• 23:35Sam Parr?

  Or like, the figures can include the dot zero zero.

• 23:43Sam Parr?

  That's a figure. Nine figure exit, bro.

• 23:49Sam Parr?

  So I think you should go and do this, Ben. I think that you should include, I think you should go hard on this. So you have a hundred thousand listeners a month, you're making single digit thousands of dollars. You, you would make like six figures a year, for sure, doing this.

• 24:03Shaan Puri?

  Do your own ad read, which basically says, look, you listen to this and I, you know, people who listen to this tell me they got a bunch of inspiration. They got, you know, some strategies, they got, they, you know, they filled in the gaps of something they didn't know about history. And they can see, you know, their place in the world today through that, whatever, blah, blah, blah, some bullshit. And you basically say, you know, I used to run ads for, you know, cold plunges. By the way, use code BENWILSON at checkout if you, if you want. But, you know, actually what ended up happening, and you just basically say, this is what, this is what ended up happening. Company started hiring me to come in and talk to them about lessons from the greatest, you know, the greatest blah, blah, blah in history. And it's motivational for the executive team. It's a great addition to any offsite, blah, blah, blah.

• 24:49Shaan Puri?

  And so that actually ends up making me more money than the ads. So if that, if you're interested in that, you should contact me, blah, blah, blah. I bet if you do that, you'll get one of these a month and it will quadruple your current ad, you know, ad revenue for the month.

• 25:02Sam Parr?

  Dude, you gotta do this, Ben. You've gotta do this.

• 25:07Ben?

  All right, that does it. Again, if you want to let us know what you thought of the format, holler at us on Twitter and that's it. Thanks for listening.