5 App Ideas for ChatGPT’s New App Store ft. Greg Isenberg

Want in on the AI Gold Rush? Get the free AI Side Hustle Crash Course: https://clickhubspot.com/lkb Episode 755: Sam Parr ( https://x.com/theSamParr ) talks to Greg Isenberg ( https://x.com/gregisenberg ) about OpenAI’s new App Store and brainstorm app ideas to jump on. — Show Notes: (0:00) ChatGPT App Store launch (7:47) IDEA: My AI Tax Guy (10:26) IDEA: AI Healthcare concierge (13:07) IDEA: AI meme studio (13:53) IDEA: AI grandma (14:57) IDEA Credit repair — Links: • Idea Browser - https://www.ideabrowser.com/ • BankStatementConverter - https://bankstatementconverter.com/ — Check Out Shaan's Stuff: • Shaan's weekly email - https://www.shaanpuri.com • Visit https://www.somewhere.com/mfm to hire worldwide talent like Shaan and get $500 off for being an MFM listener. Hire developers, assistants, marketing pros, sales teams and more for 80% less than US equivalents. • Mercury - Need a bank for your company? Go check out Mercury (mercury.com). Shaan uses it for all of his companies! Mercury is a financial technology company, not an FDIC-insured bank. Banking services provided by Choice Financial Group, Column, N. A., and Evolve Bank & Trust, Members FDIC — Check Out Sam's Stuff: • Hampton - https://www.joinhampton.com/ • Ideation Bootcamp - https://www.ideationbootcamp.co/ • Copy That - https://copythat.com • Hampton Wealth Survey - https://joinhampton.com/wealth • Sam’s List - http://samslist.co/ My First Million is a HubSpot Original Podcast // Brought to you by HubSpot Media // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano

Speaker names marked ? are inferred from speaking time and the show’s known hosts — they are not voice-verified.

• 0:00Greg Isenberg?

  It is possible that, you know, this becomes a big thing. And if it becomes a big thing, I, I think that this is probably one of the bigger wealth creation moments in AI.

• 0:19Sam Parr?

  So we're doing a special pod because Greg was on the pod where he showed me all these cool tools that he was using. Then at the end of the pod, he was like, by the way, did you see that ChatGPT now has a new app store? And I said, no, I didn't. Let's just record and I want you to show me what's going on with the new ChatGPT store. And because this is my first million, if you can, tell me a bunch of interesting business ideas that you see within the realm of the ChatGPT store. Because a lot of people don't know this, but I guess they could, they could, they could surmise this. But when, when the app store first came out, a bunch of the biggest businesses came about because they were early, they were first.

• 0:53Greg Isenberg?

  That is, that is true. So let me give you a breakdown of what happened, why it's important. And I can share a bunch of ideas that I think people should steal. Let me first talk about what, what was announced. So, uh, the other day, Sam Altman talked, it was Dev Day, so OpenAI's, you know, big developer conference. Uh, he launched the ChatGPT app store and, uh, he gives this example of using Figma in ChatGPT, which is the design tool. And he says, turn this sketch, like something that he drew out into a workable diagram and it was able to do it.

• 1:29Sam Parr?

  Wow.

• 1:30Greg Isenberg?

  Yeah, it's absolutely crazy. So the ability to use apps within ChatGPT, basically turning ChatGPT into like a mini internet, right? You don't need to leave ChatGPT if you can just connect to apps.

• 1:47Sam Parr?

  Wow.

• 1:48Greg Isenberg?

  The other, uh, example he, uh, one of his teams gave was like, uh, Coursera, the course platform. Uh, Coursera, can you teach me something about machine learning? It connects to, uh, Coursera. You have to connect with it. So you actually have to like log into it. So you can see here, uh, if you're watching this on video. It shows like how ChatGPT uses data, apps may introduce risk, data is shared with the apps, and then it creates this canvas where you can actually, like, instead, you know, it used to be ChatGPT was only text, now ChatGPT has this canvas that you can actually consume content in a more visual way. There's two ways to basically find some of these

• 2:31Greg Isenberg?

  applications. One is you add it, and the other one is, and the way, the one I'm way more excited about is you just use ChatGPT normally, and you say like, imagine I didn't add Coursera here, and I said, I want to learn about machine learning, and it just brings up Coursera as a potential app. And that's the opportunity, right? Because if someone listening to this could actually build an app so that it shows up when you ask it a question. One of the things that Sam Altman mentioned the other day was he announced that ChatGPT has 800 million weekly active users. So you can get in front of 800 million people every single week and sell them something.

• 3:12Sam Parr?

  Wow, okay, this is awesome. I just typed in on ChatGPT, I said, how do I turn a drawing into a, into a Figma? And then I added the Figma, and it told me how to do it. Okay, that's awesome.

• 3:23Greg Isenberg?

  Yeah, or here, I'll just throw, I'll do one live for, for fun. Design a new logo for my podcast, The Startup Ideas Podcast. Oh, I forgot to, like, I forgot to mention who I want. So I want, I think Canva, yeah, Canva's was, was one of them. So Canva, the $47 billion, you know, design tool is one of the launch partners, it connects to the app, and then you just log in, and it'll literally design a logo within ChatGPT using Canva's software.

• 4:02Greg Isenberg?

  All right.

• 4:03Sam Parr?

  There it is.

• 4:04Greg Isenberg?

  There it is. You know, I would give it a 6.5 on 10. But you know, it's something that I can iterate with and it's not something that you're gonna one prompt yet, but it is something that, you know, look, it says, "Review and select one to continue editing." And then-

• 4:20Sam Parr?

  The font is so weird on some of them. It looks like it's a misspell, but it's not. I've never experienced that before. Look at the one on the third from the right.

• 4:27Greg Isenberg?

  Yeah. That sometimes happens with AI design is like the, the, the fonts a bit wonky. So you do, you, you, you have to, again, like not one prompt it, it's gonna take multiple prompts, but like this isn't bad. And that also took like two seconds. Like I can make this better.

• 4:46Sam Parr?

  That's awesome. All right, guys. Here's the thing about side hustles. Everyone wants one, but most people overthink about it and they never actually launch anything. But because of AI, you can go from an idea to your first sale in only seven days. My old company, The Hustle, they just dropped an AI side hustle crash course. So basically what The Hustle did was they looked at things that me and Sean and HubSpot's CMO, Kitbonner, they look at stuff that we said and they broke it all down into simple, bite-sized steps. Which means you're gonna get a guide that gives you everything you need to launch a side hustle without any of the guesswork. So you can get it right now. You can scan the QR code or click the link in the description.

• 5:31Sam Parr?

  Now, back to the show.

• 5:34Greg Isenberg?

  So that was the announcement. Zillow was another one, which I thought was cool. Let me just zoom into it. So you can see the full Zillow experience and then you can use natural language to use the AI. Pretty cool.

• 5:49Sam Parr?

  Dude, I'm just kind of in awe right now, a little bit. I I think Sean said something kind of funny, but it wasn't funny. It was very real. He was like, every time I talk about this, I have to realize or ask myself, am I A. All powerful now because I can do all this stuff or B completely irrelevant. And whenever I like, look at this stuff, that's exactly how I feel, but that's wild. Okay.

• 6:11Greg Isenberg?

  It depends on what he does with this information. You know what I mean?

• 6:14Sam Parr?

  Of course.

• 6:15Greg Isenberg?

  The people who made the shift from web to mobile crushed it. But there was a period of time when Facebook, I'm sure you remember, had a bad app and they almost didn't make the the leap to mobile. Now they're like a trillion dollar company. So I think that there's, I'm not saying it's a hundred percent possible, but it is possible that, you know, this becomes a big thing. And if it becomes a big thing, you're going to want to have an app here.

• 6:40Sam Parr?

  Okay. So what apps or ideas do you think are interesting to you right now?

• 6:44Greg Isenberg?

  I'll tell you, but I also, I do want to give a caveat that ChatGPT a couple of years ago launched something called custom GPTs. Do you remember those?

• 6:52Sam Parr?

  Yeah, it was a flop. I tried making one. It didn't work.

• 6:56Greg Isenberg?

  Yeah. And you know why I think it's a flop and why this is different? No one wants to download apps. No one wants to go to a GPT store, set stuff up, download apps. What makes this so much better is it's contextual. You just type in something on ChatGPT and yes, you know, you you might have to mention it. But if you don't have to mention it and you just said, hey, I wanted a logo design and it pulls up Canva or pulls up another app. The discovery opportunity is huge and it's just easier for the customer because they don't have to like, set up anything.

• 7:34Sam Parr?

  Yeah, yeah, yeah. No, I I think it's it's going to be great. I actually invested in one or two companies where there wasn't going amazing. And they pivoted into a ChatGPT plugin and they're killing it. And so like, we've talked about WordPress plugins and a bunch of different plugin businesses and and I'm on board with those. And so I'm eager to see what ideas you have that are related to ChatGPT for both apps and plugins.

• 7:59Greg Isenberg?

  Cool. So I've got 15 ideas that I scraped from idea browser.com, my app.

• 8:07Greg Isenberg?

  I want you to pick, like, we can talk about one, you know, these are my, the ones that are highlighted are my favorite ones, but I'm happy to pick and go through any of them.

• 8:15Sam Parr?

  Go to, um, so zoom in a little bit more, but it looks like the AI tax guy.

• 8:20Greg Isenberg?

  AI tax guy? So imagine if you were able to prompt file my quarterly taxes. It shows a custom UI that shows deductions, auto-filled forms, one-click filing. It connects to your Stripe, Plaid, and Google Drive. And someone is gonna build My Tax Guy in a prompt on ChatGPT, and it's, it's a huge opportunity.

• 8:42Sam Parr?

  You know what's interesting? There's a guy on Twitter who has a AI app that he made uploading your bank statement.

• 8:50Greg Isenberg?

  Bankstatementconverter.com.

• 8:52Sam Parr?

  Bankstatementconverter.com. How much revenue does bankstatementconverter.com make? Doesn't it like 50 or 80 grand a month?

• 8:59Greg Isenberg?

  I think it's 40 to 50,000 dollars a month.

• 9:02Sam Parr?

  Okay, so it's a very, very niche thing, but it's a thing where if you need it, you really need it. And because of, for a bunch of different reasons, I have many K1s, which frankly, I barely know what a K1 is, but I know that when my wife is getting ready to do our taxes, she's like, I need the K1 for this, K1 for that. And we have like 60 or 80 of them. We have a lot of them. And just finding them in my Gmail takes forever. Because what happens when you invest in real estate or, you know, different projects, you get K1s and they don't all, they come from each vendor and they come at a variety of times. And they're in all different formats. The K1 form's the same, but like it's sent as an attachment in an email. What would be intriguing is you could just, um, do this to find all my K1s in my Gmail fast.

• 9:48Greg Isenberg?

  That's so good. Like, K1 agent? That's a great idea. Someone should go build it. This dude from bankstatementconverter.com is, it's literally a dude, one person. Look at this website. It looks like the Berkshire Hathaway website, but for converting to PDF. It's awesome. It just, a big, big button, convert to PDF. And I think what you're gonna see potentially happen with, with, with this news is apps like this are going to live within ChatGPT. So if you ever saw stories about people like Bankstatement Converter and you're like, ah, I wish I started that. That's so simple. If you're listening to this, you're early. Now's the time you should be building that within ChatGPT's SDK.

• 10:30Shaan Puri?

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• 10:53Sam Parr?

  All right, what's another one?

• 10:55Greg Isenberg?

  You tell me. Which ones do you fancy?

• 10:58Sam Parr?

  The AI healthcare concierge.

• 11:01Greg Isenberg?

  So here's the prompt. Find me the best dermatologist near me that takes Blue Cross.

• 11:08Greg Isenberg?

  Your app connects to Zocdoc Insurance Networks and then shows an interactive local map and booking options. And then you just make money with affiliate. Like this is just, or it gets acquired by Zocdoc or some of these big companies. But if you can own this high demand query, it's worth a lot of money.

• 11:28Sam Parr?

  How would you make this?

• 11:29Greg Isenberg?

  Well, I'm lucky, right? Like I, I have a design firm that builds apps like this, so I would just hire my own firm to build these apps. Like we, we just announced we're building apps like this. So I would just use my firm, but if I didn't have a firm and I'm just a one man person, I'm using, you know, Claude code and I'm building our cursor and I'm building this out.

• 11:51Sam Parr?

  How long would that take?

• 11:52Greg Isenberg?

  I would say realistically two to three weeks to get something that's working really well. And then you need a probably, well, then you'd have to make sure that you get approved by OpenAI, which, you know, might take some more time, but maybe four, four weeks in total, 30 days.

• 12:09Sam Parr?

  That's crazy.

• 12:11Greg Isenberg?

  The other thing I would do, like, you know, I'm talking my own book, but this is, I built this for myself is I would, you know, there's a button on idea browser that's build this idea. I don't think I've ever shown this publicly anywhere, but you can actually just go and build for like the ad creative, the brand package, the landing page, the content calendar, the email funnel system, the email sequence, the lead magnet with all the optimized prompts. And that's what I would do.

• 12:40Sam Parr?

  Have you ever seen that meme of like a big meathead sitting at the computer and he's like, build me a business that makes a hundred million in revenue in three days. Don't make any mistakes. Start now.

• 12:52Greg Isenberg?

  Yeah, yeah, it still needs, you still need a human now, you know, like, I think the mistake a lot of people make is they'll use something like, something like this, or, or just they'll prompt themselves and they'll be like, why aren't customers coming? Well, it's, you, this is like an opt, all your optimized prompts in one place, specific to each LLM or AI tool, but you still need to like, review it, make sure it works and optimize it from there. So that's what I would do. I would probably do first version on, on, you know, idea browser, probably use, you know, Claude, V0, get some emails up and try to, just try to launch something in 30 days.

• 13:35Sam Parr?

  My last company, The Hustle, the year we sold, I was 31 years old and we were gonna do about 18 million dollars in revenue. I frankly didn't have a lot of peers. I didn't know a lot of people who were ambitious like me. And this meant that I was making decisions that could cost me maybe five, 10, even more millions of dollars worth of money. I was making them all by myself. This all changed, however, when I got a group of peers. And that's, by the way, how this podcast sort of started. Sean was in my group and we met every month. It sort of became a personal board of directors and it frankly changed my life. And that's why I started my company Hampton, joinhampton.com. The entire idea is that we make core groups just like this, just like the one

• 14:19Sam Parr?

  that I had, of other entrepreneurs who have been there, done that. And we give you guys a time and a place to sit down and have these very honest, confidential conversations where you can share business ideas. You could talk about hiring. You could talk about all these decisions that you typically have to make all by yourself. The biggest risk, in my opinion, is not failing. You're, you're gonna be fine. Your business is probably gonna work. It's that in 10 years, you look back and you think, damn, I blew it. I blew this opportunity because I was making decisions by myself. I was making decisions out of fear and I did not grow. I did not maximize the opportunity. I'm telling you, it can save you 10 years of headache and of heartache and you can make better decisions so much faster. And the best part is that with Hampton, these core That we make, we make them in real life, in your city.

• 15:04Sam Parr?

  We're in Atlanta, Austin, Boston, Chicago, Dallas, Denver, London, LA, Miami, New York, SF, Toronto, and Vancouver. And so if you're running an internet company that does at least $3 million a year in revenue, or you've raised at least $3 million in funding, or you've sold a company for at least $10 million, go to joinhampton.com. This is my company, Sam from MFM. I review every single person who applies. So again, joinhampton.com.

• 15:33Sam Parr?

  All right, what else you got? This is fun. Keep going.

• 15:35Greg Isenberg?

  So memes are getting more and more popular, especially in an AI age. I think that whoever owns the make a meme about, you know, XYZ topic is, you know, probably makes a few million dollars a year.

• 15:50Sam Parr?

  Can you do this now in ChatGPT or perplexity? Perplexity's Comet.

• 15:55Greg Isenberg?

  You could do it on ChatGPT. It's just not optimized. And that's the opportunity is like, that's why Dev Day happened, right? ChatGPT realizes that they need apps like this. I think they've realized two things. They need apps like this to exist so that people stay on the platform more.

• 16:15Greg Isenberg?

  And they realize that they can do everything. So.

• 16:18Sam Parr?

  What's, what's AI grandma?

• 16:20Greg Isenberg?

  This is a fun one. You know, I, I think that a lot of people are feeling overwhelmed right now. And they might not want Andrew Huberman advice, or even Greg Isenberg advice, or Sam Parr advice. Sometimes we just need an AI grandma to give us old school, warm, blunt and human advice. So I think that there's an opportunity to build like a life advisor. And you build a brand around like an 85 year old woman who like bakes apple pies.

• 16:50Sam Parr?

  Have you built any of these yet?

• 16:52Greg Isenberg?

  Well, uh, I'm, we're building like actively right now.

• 16:56Sam Parr?

  For yourself or clients?

• 16:58Greg Isenberg?

  For both.

• 17:00Sam Parr?

  And that's going to take two to three weeks to get the MVP.

• 17:04Greg Isenberg?

  Uh, yeah, MVP. It depends like what we're building like, you know, AI grandma could take, you know, a few days, but like if you're building like your K one one, you know, one, that's like a little more, that's more complicated. So it depends which one, but it can take anywhere from days to, yeah, for an MVP 30 days.

• 17:23Sam Parr?

  Let's talk about this credit score, uh, credit score one. Man, up until, so when, up until recently, I had a very low credit score because I didn't use too much credit, but I didn't realize that I had a, um, apparent, one time I like fell on a, on a, when I had a job years and years ago, and I had to take an ambulance ride and I didn't realize they didn't pay it. And so my credit got dinged. And so I had a credit score. I never checked it of like 580. Uh, and I was like, what the hell? And when I wanted to get a mortgage for a house, I couldn't get a mortgage. And I was searching for how do I like, how do I make my credit better? Like, is there a firm I can hire to just do the work for me? And it was impossible and it's

• 18:05Sam Parr?

  incredibly scammy. The credit repair industry was incredibly scammy. And so I'm eager to see how you can improve my credit.

• 18:13Greg Isenberg?

  Yeah. So I had the same problem, which is why I added this, uh, here. So I actually don't have a great credit score. Um, I don't have a bad credit score. It says fair, but I started and sold, you know, companies like I should have a good credit score, you know? So I'm not sure why, but like, banks don't have banks and companies like Experian. They're, they're, let's just say they're not at the forefront of technology.

• 18:38Sam Parr?

  Yeah.

• 18:39Greg Isenberg?

  So I think that there's an opportunity to, I think there's tons of people who are asking, how do I fix my credit score? You can actually go and check that keyword volume. It's worth so much money. And, you know, if you can have something that it detects that, you know, it detects the intent, it surfaces your app. I think you need to have a really good domain, like repairmycreditscore.com.

• 19:03Greg Isenberg?

  That's probably taken, but something like that. One of the reasons why bankstatementconverter.com worked is because the domain was really good. So you know, there is going to be a bit more of a startup cost here. You might have to spend 10, 15, $20,000 on a domain. But I think that this is one of the more no brainer. Examples where you know, it connects to Equifax or Experian. There's this interactive UI with dispute templates, score simulation sliders, next step actions. And then you just either do referral fees or you charge for it.

• 19:33Sam Parr?

  Does, um, do the dot AIs do just as good as a dot com?

• 19:38Greg Isenberg?

  From a SEO perspective, from a app perspective?

• 19:42Sam Parr?

  SEO.

• 19:44Greg Isenberg?

  Dot com is like your, is Manhattan, you know? Dot AI is like your, it's, it's Williamsburg, you know? It's still cool. But Manhattan's Manhattan.

• 19:55Sam Parr?

  Well, it's, the dot AI is available, my friend.

• 19:59Greg Isenberg?

  Oh, is it?

• 20:00Sam Parr?

  Yeah. Repairmycreditscore.ai.

• 20:02Greg Isenberg?

  Why don't we buy the, the domain and get, you know, give it to someone who like likes and comments on this YouTube video?

• 20:09Sam Parr?

  I can do that.

• 20:10Greg Isenberg?

  Or, you know, or something like that. And, and, you know, just inspire people to actually go and, because I want people to build apps, you know?

• 20:17Sam Parr?

  That's a good idea. I'll, I'll buy it. I can, I'll buy and give it to someone.

• 20:20Greg Isenberg?

  Yeah.

• 20:22Sam Parr?

  It's 50 bucks for year one. I mean, and I have to use perplexity's comment to find the discount code.

• 20:29Greg Isenberg?

  And do you, you don't own any equity? You're just giving it to them for free, right?

• 20:33Sam Parr?

  I, but no, I, they can have it. It's just a, a $50 gift, uh, from MFM to them.

• 20:40Greg Isenberg?

  If, if, if they get to a million dollars a year, what do they, what do they need to do? What do they have to do for you?

• 20:47Sam Parr?

  Like a $100 DoorDash gift card would suffice.

• 20:51Greg Isenberg?

  A 2X return.

• 20:52Sam Parr?

  Yeah. Yeah. A DoorDash gift card. If I get the, if I can get like, like so much Chick-fil-A and I don't even want Chick-fil-A. I just want the unbreaded chicken nuggets. If I can just get like about four pounds of that, that would be, that would have been worth the time.

• 21:08Greg Isenberg?

  Cool.

• 21:10Greg Isenberg?

  All right. Well, thanks for, thanks for having me on and, uh,

• 21:16Greg Isenberg?

  hope you're inspired.

• 21:17Sam Parr?

  Thank you, Greg. That's it. That's the problem.

• 21:29Shaan Puri?

  This episode is brought to you by HubSpot Media. They have a cool new podcast that's for AI called The Next Wave. It's by Matt Wolfe and Nathan Lanz, and they're basically talking about all the new tools that are coming out, how the landscape is changing, what's going on with AI tech. So if you want to be up to date on AI tech, it's a cool podcast you could check out. Listen to The Next Wave wherever you get your podcasts.