5 AI Tools I’d Use to Make $1M (w/o employees, capital, or time)

Use these 5 AI tools to make your first $1M: https://clickhubspot.com/khe Episode 758: Sam Parr ( ⁠https://x.com/theSamParr⁠ ) talks to Greg Isenberg ( https://x.com/gregisenberg ) about 5 underrated AI tools founders should know about. — Show Notes: (0:00) Enhancer.ai (7:05) Comet (17:15) Wispr Flow (19:11) Shortcut AI (23:50) Reel. Farm (30:55) AI Apply — Links: • Wan 2.2 - https://github.com/Wan-Video/Wan2.2 • Comet - https://www.perplexity.ai/comet • Wisprflow - https://wisprflow.ai/ • Shortcut - https://www.tryshortcut.ai/ • Reel.farm - http://reel.farm/ • AI Apply -https://aiapply.co/ — Check Out Shaan's Stuff: • Shaan's weekly email - https://www.shaanpuri.com • Visit https://www.somewhere.com/mfm to hire worldwide talent like Shaan and get $500 off for being an MFM listener. Hire developers, assistants, marketing pros, sales teams and more for 80% less than US equivalents. • Mercury - Need a bank for your company? Go check out Mercury (mercury.com). Shaan uses it for all of his companies! Mercury is a financial technology company, not an FDIC-insured bank. Banking services provided by Choice Financial Group, Column, N. A., and Evolve Bank & Trust, Members FDIC — Check Out Sam's Stuff: • Hampton - https://www.joinhampton.com/ • Ideation Bootcamp - https://www.ideationbootcamp.co/ • Copy That - https://copythat.com • Hampton Wealth Survey - https://joinhampton.com/wealth • Sam’s List - http://samslist.co/ My First Million is a HubSpot Original Podcast // Brought to you by HubSpot Media // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano

Speaker names marked ? are inferred from speaking time and the show’s known hosts — they are not voice-verified.

• 0:00Greg Isenberg?

  This podcast is called My First Million. So if someone is trying to get from zero to a million dollars, these are the tools that I'm using to make a million bucks.

• 0:16Greg Isenberg?

  So today, what I want to talk about is I want to show five or six different apps that I'm using, Sam, that I think you should be using. And we can, we can just go through it that are underrated, hidden gems that you probably never heard of that will make you more productive and make you more money.

• 0:32Sam Parr?

  And the reason why this is fun is because a lot of people in the audience are like me, which is they're like, I'm a really good Googler. That's like, that's like my, that's the extent of how good I am on computers. I'm pretty good at ChatGPT, but you are like three steps above me in terms of being technical. And then there's like people that are like 10 steps above that. But you're kind of a good balance of someone who's like on the outer edge, being an early adopter. But also you can relate this to kind of like a Neanderthal like me.

• 0:59Greg Isenberg?

  I appreciate that. Yeah, I'm just gonna try to clearly explain as much as possible. And I tried, I tried to pick examples of apps that literally anyone could use that is gonna make like a, a big difference in their lives. By the way, I know people are gonna listen to this. Some people are gonna be like, because there's a lot of AI haters out there, Sam.

• 1:19Sam Parr?

  Why?

• 1:20Greg Isenberg?

  Why? Because they, they see stuff like this, which I will show you. You know, AI-generated Taylor Swift, and they're like, you are ruining the world.

• 1:31Sam Parr?

  Okay.

• 1:32Greg Isenberg?

  But, you know, this is the, this is where technology is going. And this episode is for people who want to use it to their advantage. And so that's what we're here for.

• 1:43Sam Parr?

  All right, Greg, fire me up. What do we got? How am I gonna look like T. Swift?

• 1:47Greg Isenberg?

  All right, you want to start with that?

• 1:49Speaker 02

  Friends, listen, what you're seeing right now is crazy.

• 1:52Speaker 03

  We are crossing a line in human history where the boundary between reality and fiction is vanishing.

• 1:59Speaker 02

  This is not Hollywood, billion-dollar, high-production studio. This is open source. This is from your computer, click of a button. And most people will not be able to even tell the difference now. So be safe out there.

• 2:11Speaker 03

  Question what you see, verify what you believe, and follow who you want to stay ahead of the curve.

• 2:17Greg Isenberg?

  Sounds just like Taylor and it looks pretty much just like Taylor. And I think the coolest thing about it is look at her mouth movement. Looks exactly like this guy on the top, my friend Siriho. And you can do this not with just Taylor Swift. You can do this with like Mark Zuckerberg. You can do this Jensen Wong, like anyone you want. You can kind of like deep fake.

• 2:38Sam Parr?

  Dude, this looks like, she looks, Taylor Swift, I think is a pretty woman. This is a very, she's got a stronger jawline than normal in this one. So it doesn't look exactly like her. You know what's interesting? So I think that you should do like a use case for each of these. Do you want to hear a crazy use case I learned for one of these? I had someone I knew who, they're a wealthy person and someone discovered that they were out of town. And a person used one of these deep fakes to call the building to say that a handyman will be coming, please let them up into their apartment. And it was a criminal and they like robbed their apartment. And so these deep fakes are very nerve wracking for these reasons.

• 3:16Greg Isenberg?

  Yeah. And that's, there is a dark side to it for sure. And bad stuff is going to happen. And we need to be aware of it. I'm especially concerned about like, yeah, like grandmas and parents getting like scammed. But-

• 3:33Sam Parr?

  Dude, I've almost been scammed. Like I get almost scammed weekly. So it's not just grandmas. What's the, what's the service? What's the app that makes these, these videos?

• 3:41Greg Isenberg?

  So this is using a open source model called Wan 2.2. It's by the Alibaba people. So it is a Chinese app.

• 3:53Sam Parr?

  Yeah.

• 3:54Greg Isenberg?

  So, you know, beware. You know, for a lot of people, using open source technology is kind of difficult. So there are apps like enhancer.ai that allows you just to use their SaaS platform. So you can just pick it and you don't need to like look at a GitHub. Or there's another one called FreePick, which does the same thing. So, you know, I think it's worth people playing around with Wan 2.2. This is the, so basically you record a video of yourself talking and you can basically pick a character that, you know, yeah, you're right. It doesn't look like Taylor Swift exactly. It's more like a Tyler Swift.

• 4:29Sam Parr?

  Yeah.

• 4:30Greg Isenberg?

  You know, so if you wanted Tyler Swift or, you know-

• 4:36Greg Isenberg?

  Matt Zuckerberg, you know, it's fun to play around with it and use it as content for your, you know, your brand or just or just having fun like, you know, your personal brand as well.

• 4:48Sam Parr?

  That's cool. When do you think this is going to be good enough for me to use like in ads? There's things like that.

• 4:53Greg Isenberg?

  I mean, it's it's it's 100% good enough to use in ads. Now, I wouldn't use, you know, Tyler Swift in an ad because you might not get approved by Meta. But, you know, people are using JFK and Play-Doh and, you know, things that are in the public domain that you could use, you know, create ads for, and it's working.

• 5:18Sam Parr?

  So I can go to enhancer.ai, which I'm here, and I can film like, I could film like a funny script of what I think JFK would say to promote MFM or something like that. And I can actually use that in an ad because JFK is considered public domain.

• 5:33Greg Isenberg?

  Exactly. I mean, I'm not a lawyer, but from my understanding, yes, I there's this guy by the name of PJ Ace. I just had him on my podcast. He's amazing. He's like the number one AI video ad guy. And he's literally getting hundreds of millions of views on his AI videos and he's, I've seen him like he'll work with like, you know, the largest companies on the planet. And so he's using, look at this, like he's using Sam Altman here.

• 5:58Sam Parr?

  So, wow, is there a way that, what would be the best way this? Like, I'm looking at this PJ Ace guy and I'm like, this sounds awesome. I want to use this immediately. What would be the best way for me to do that?

• 6:11Greg Isenberg?

  So first you need to write a script. And if I were to, if, you know, what I would do is I would

• 6:19Greg Isenberg?

  use ChatGPT, use Claude to come up with a script idea. And we won't have time to go through a tutorial of that today, but then I would create reference frames. So I would use one of the image models. Like Enhancer or like Free Pick, which maybe we can go into later, to create images of what the storyboard of the 22nd or 30th second ad might look like.

• 6:44Sam Parr?

  Oh, my gosh.

• 6:45Greg Isenberg?

  And then I would animate those frames to create a cohesive story. That's basically the process. You use ChatGPT Claude, you use Enhancer and Free Pick. And then you use, you know, you might want to, if you're pro, you might want to use like a, you know, Final Cut Pro or something like that.

• 7:05Sam Parr?

  Wow.

• 7:05Greg Isenberg?

  To get, yeah.

• 7:06Sam Parr?

  Okay, this is awesome. What's the next one?

• 7:08Greg Isenberg?

  Have you played with Perplexity Browser at all?

• 7:11Sam Parr?

  No, I actually used Perplexity the other day because I watched one of your videos on how to use Sora. And I saw that you say that Perplexity is good for researching. And I forget what you, exactly what you said in the video, but I use it to research, I think, how to make a viral video or something like that. And then I like put that into Claude and then I got the script from Claude and then I put it in Sora. Is that right?

• 7:33Greg Isenberg?

  Yeah, so it's a hassle to move browsers. Like, everyone has everything set up on their current browser. Maybe they're using Google Chrome. But having an AI-first browser is an absolute game changer. There's Perplexity Comet, there's Dia, there's Opera, there's a few others. But for today's example, we're going to use Comet because that's which one I think is the best. And I just want to go through a few workflows. So by the end of this demo, I think that everyone is going to be like, yeah, I need an AI browser.

• 8:06Sam Parr?

  So do you use, let me, let me clarify. Do you use Perplexity Comet instead of Chrome?

• 8:13Greg Isenberg?

  Yes.

• 8:13Sam Parr?

  Okay, so this is not a cool thing. This is ROI, this works. Okay.

• 8:18Greg Isenberg?

  Oh, and I can't go back. Like, you know, going back would, like, my eyes would bleed, you know? It is too slow to go back. Once you get used to an AI browser, you will not go back. Just like now you use ChatGPT over Google probably 95% of the time.

• 8:34Sam Parr?

  Yeah.

• 8:35Greg Isenberg?

  So I saw this ad for this company called One Bone, which is a clothing brand for big and tall people. I'm actually not big. I'm pretty tall. I'm like 6'3". So I'm 165 pounds. I'm actually not that big, but I clicked on it anyways. I thought that it looked pretty cool. And so, you know, Let's just say I'm, okay, I'm six foot three. I'm gonna add this to cart. I always get to this, I don't know if this is just me, Sam, but I always get to this point where it's the discount code. And I'm like, okay, there must be a discount code I could use here.

• 9:16Greg Isenberg?

  And you know that there was a scam, it was like a scam basically with Honey, right? Where it was, they acknowledged, or someone did like a Coffeezilla type video where they said, Honey is like getting a referral affiliate fee on each, on your data and on your products, right?

• 9:34Sam Parr?

  Yeah, yeah, I saw that. That was about six months ago.

• 9:37Greg Isenberg?

  Yeah, exactly. It went viral. So here's an example of how I would use Comet. So I would say, I want to use a discount code.

• 9:45Sam Parr?

  Oh, my gosh.

• 9:46Greg Isenberg?

  I don't know any. Can you find one and only find one that works and add it to this form?

• 9:56Sam Parr?

  Oh, my gosh. This is awesome.

• 9:59Greg Isenberg?

  So what's cool about Comet is it sees what's on your screen. And you can see on the right hand side, it's, it's looking and it's searching through, you know, in this case, 10 different sources.

• 10:13Greg Isenberg?

  And it'll hopefully work.

• 10:16Greg Isenberg?

  And if it doesn't, you can keep just prompting it to get it to work, right? So look, thrift 10, it found one. Save $66 on my two jackets.

• 10:26Greg Isenberg?

  And-

• 10:27Sam Parr?

  Greg, have you ever heard of girl math? Is that what it's called, Ari? Have you heard of girl math? I think this is an example of girl math. You've just made $60 shopping.

• 10:35Greg Isenberg?

  It's, it's basically free.

• 10:36Sam Parr?

  It's basically, you just got paid 66 bucks.

• 10:39Greg Isenberg?

  I bought a jacket for 350 pound men and I'm 165 pounds, but it's, but it's free.

• 10:46Sam Parr?

  That's awesome. This is girl math. I love this. That's cool. Hey, everyone. Really quick, I can already tell that this is an episode that you guys are gonna be taking a lot of notes on. And that's kind of a pain in the butt to do while you're either watching or listening to this. And so we actually made it really easy. We made the entire episode into a downloadable PDF. And this way you could just sit back and enjoy the podcast right now and get the notes later. So the link is in the description below. Click it if you want those notes. Now, back to the episode.

• 11:16Greg Isenberg?

  So the next thing that I've been using Comet for has been-

• 11:22Greg Isenberg?

  Uh, finding exact moments in YouTube videos. So I'll say something like, so open up Assistant on the right-hand side. Find and play the exact moment Steve Jobs talks about Apple's intersection of liberal arts and technology. And then Comets agents go and figure out where that is.

• 11:40Sam Parr?

  Wow.

• 11:41Greg Isenberg?

  And I can, yeah, it basically downloads the transcript. Um, and it searches it and look how fast it is, right?

• 11:47Sam Parr?

  Dude, because I use, I do that all the time. Like if I'm doing copywriting, I'm like, oh, I, I remembered a good hook. I once watched this video of Steve Jobs. He made this like kind of small offhanded comment, but I don't remember. Like it was at a graduation talk, but I don't remember which one. And this would save so much time by being able to like, just ask it to find it.

• 12:06Greg Isenberg?

  It saves a lot of time and also you're in a kind of, you're in flow state. So if you wanted to do this on Chrome or, or another browser, you'd have to open up another tab, you'd have to like Google it, you'd have to find it, you have to watch. Like it, it pulls you out of.

• 12:21Sam Parr?

  Wow.

• 12:22Greg Isenberg?

  You know, your zone. How am I able to run five companies that are successful is because I have a lot of tricks like this that help me save time. So at the, it says here, the quote begins at the seven second mark. You can actually tell it to, I think it'll, if I say play this video, it should actually play the video. Yeah. See, it opened up a new tab. And you can hear this, but uh, it's literally playing it.

• 12:48Sam Parr?

  That's crazy.

• 12:49Greg Isenberg?

  And then you can go back to Assistant and you can say, um, this is a cool talk. I'm a founder. What are the most interesting takeaways for me? Write it in an essay. And I found, I find that YouTube is just such a wealth of information, like literally everything, there's so much there. All of our world, you know, world leaders are on it. The biggest founders on the planet, podcasts, learning from, from YouTube is so amazing. And I just find myself just going to videos like this and seeing like, look how, look how amazing this is.

• 13:27Sam Parr?

  Man, I should, I wish I would have known about this. I actually just installed the Chrome plugin that gets the transcript from YouTube and it does it a little bit better than the normal YouTube transcript button. And I did it so I could copy and paste it just to put it into ChatGPT to ask it these questions.

• 13:45Greg Isenberg?

  Yeah, it's, it's, this is gonna make your life a lot easier. You're gonna be, you're gonna be way smarter from this. Not that you need to be smarter, you're, you're a smart guy, Sam, but you know, we'll take any edge we can get.

• 13:57Sam Parr?

  I, I, I'm a few brain cells away from just being a talking monkey, my friend. I could use anything I can get. Okay, so, uh, perplexity comment, that's awesome. I like that.

• 14:07Greg Isenberg?

  I'll do one last one with perplexity comment, then we can move on. So you can ask it, um, you know, one of, one of the hardest things I have to do as a founder is trying to hire good talent, right? So you can say, find, um, find and go to the LinkedIn profile of someone who worked on Apple AI and now at Meta. So.

• 14:28Sam Parr?

  Wow.

• 14:29Greg Isenberg?

  It'll actually go and do that.

• 14:30Sam Parr?

  Is this free?

• 14:32Greg Isenberg?

  It's free. It just, it just came out like a few days ago for free for everyone.

• 14:37Sam Parr?

  Wow.

• 14:38Greg Isenberg?

  And I have no relationship to perplexity, by the way. I'm just like, I'm, I'm, I'm a happy, you know? It makes my life better, right? So I'm happy to talk about it.

• 14:46Sam Parr?

  I pay, um, I think $200 a month for LinkedIn recruiter.

• 14:52Greg Isenberg?

  Oh, yeah.

• 14:53Sam Parr?

  And this, this kinda, like LinkedIn recruiter has value, but this just would have helped as well. Uh, and maybe in lieu of and for free.

• 15:04Greg Isenberg?

  Well, watch this. So we got this answer. The LinkedIn profile of Mark Lee matches your criteria. He worked on Apple AI as a research engineer and is now an AI research scientist at Meta. So let's say, Sam, that you wanted to hire him for Hampton.

• 15:16Sam Parr?

  It would only cost a hundred million dollars.

• 15:18Greg Isenberg?

  It would only cost between a hundred million and 500 million dollars, but, uh, what you can do is say, can you craft an email?

• 15:27Sam Parr?

  Oh, my gosh.

• 15:29Greg Isenberg?

  That is going to get this guy to work for me.

• 15:35Greg Isenberg?

  I'm the CEO of Hampton.

• 15:40Greg Isenberg?

  What's the, what's the URL?

• 15:41Sam Parr?

  Joinhanta.com.

• 15:44Greg Isenberg?

  Joinhampton.com.

• 15:45Sam Parr?

  Yeah, it's just gonna say like, "Good luck, buddy."

• 15:49Sam Parr?

  Get in line, pal.

• 15:53Greg Isenberg?

  I hope this message finds you well. My name is, you know, your name. I'm the CEO of Joinhampton. We're assembling a lead, you know, and this is, it's not bad. And you can, you can kind of like craft it to make it your own, right? But what's really cool about this is, okay, cool.

• 16:10Greg Isenberg?

  This looks great. My name is Sam Parr. Can you send this email for me on my Gmail?

• 16:19Sam Parr?

  Oh, my gosh.

• 16:23Greg Isenberg?

  So what it'll do is it'll basically create an agent that will send this email for you. So you can actually connect your Gmail.

• 16:30Sam Parr?

  Wow.

• 16:31Greg Isenberg?

  Yeah, I'm not gonna do it right now, because, you know, I'm not Sam Parr and I'm not trying to spend $100 million hiring this guy. But you can actually connect your Gmail and start sending emails.

• 16:42Sam Parr?

  Man, this is just so nutty. And this is, a lot of people watching this will, will mock me here and make fun of me. But for the real nerds, like, I use Whisper. Is it called Whisper Flow?

• 16:52Greg Isenberg?

  Yes, Whisper Flow.

• 16:52Sam Parr?

  So I'm actually just, I actually talk to my computer a lot. And I have got, I have it set up to where like the little glow button on the bottom left hand of my screen. I just hold that button and I have a conversation with it and it types it for me. Because I hate typing, like literally my fingers hurt sometimes. Because like, and so I would just, I just have conversations with my computer. And if I could do that now in the, in Perplexity's Comet, that would make life way better.

• 17:19Greg Isenberg?

  Yeah, so speaking to computers, like how you're doing with Whisper Flow, which is another underrated AI tool.

• 17:27Greg Isenberg?

  Once you do it, you can't go back.

• 17:29Sam Parr?

  Yeah.

• 17:30Greg Isenberg?

  Like here, you can, here you can see like a keyboard, you can only get to 45 words per minute. Flow, you get to 220 words per minute. It's too slow to go back to a keyboard after.

• 17:39Sam Parr?

  So for those listening, you have to check out Whisper Flow. And it's, or I think it's called Whisper. It's actually shockingly hard to find if you Google it. Because they spell Whisper with, in a startup-y way, I think it's like W-I-S-P-E-R.

• 17:53Sam Parr?

  And so the way it works is you, I have it set up. I have a hot key where I just click this one button. I talk to it, but sometimes I'll make a mistake and I'll say, oh, whoops. I mean this. So can you pick me up a burger? I mean, I actually want a taco. Like if I'm texting my wife, like it will not say the first thing. And instead it will say the second thing. Or I'll say, so my opinion on that is broken down into three points. Point one is this. Point two is this. Point three is this. It formats it where it says, my opinion is this. Colon, number one, this. Paragraph, number two, this.

• 18:27Greg Isenberg?

  A hundred percent. Also, I think that people could use Whisperflow for Teams. I think that's an underrated kind of hack. Using the snippet library that they have, you can create these snippets. Like here, calendar, hours, support, intro, FAQ. So that you can just say calendar or say hours and it'll just throw it in there.

• 18:47Sam Parr?

  Oh, my gosh.

• 18:48Greg Isenberg?

  I love Whisperflow. To me, it's the same level up in productivity that you're going to see if you know, you're moving from, you know, Chrome to an AI browser. Like, what are you more interested in talking about? AI Excel or content automation on TikTok, getting followers on TikTok?

• 19:08Sam Parr?

  I don't like TikTok, but I do want to know how to get followers. But I want to know more so the Excel thing because I've been trying to find a replacement for, like I wanted to talk to Google Sheets. I actually use Google Sheets. I don't use Excel, but I think I saw that one company got funded like 12 months ago. But I went and demoed it and it was only fine. And so I haven't found a good solution for this.

• 19:32Greg Isenberg?

  So yeah, if you're anything like me, you hate Excel. Like the idea, I don't even know what a macro is, honestly.

• 19:37Sam Parr?

  Yeah, I don't know what that word means, but I hear people say it all the time.

• 19:41Greg Isenberg?

  Like to me, an Excel sheet is, is, is almost like terminal. Like when I'm in the terminal, I'm like overwhelmed. So I try to avoid going in Excel as much as possible, but there's this thing called tryshortcut.ai. It's from this research lab of like ballers, like some of the best researchers on the planet created it. And their first product is to create an AI first version of Excel. And it's similar to actually Comet in the sense that, you know, on the left, it sees your screen, which is like a cloud version of Excel. And on the right hand side, you have prompts and you can just use natural language to tell it what to do. And it, it works.

• 20:23Greg Isenberg?

  For example, literally one minute before this call, this call, I actually use Comet to find, I was like, hey, find me a sheet of financial data that I can upload to try, try shortcut. I uploaded it to try shortcut. As you can see, it's this list of company, how much market cap they have, how much revenue they have, how much gross profit they had. I said, analyze my data for key insights. It gives me all the key insights. Now, if I wanted to say, hey, build me a DCF analysis or build me an income statement, or explain me this, or explain me that, you can do it. And it's, it works.

• 21:01Sam Parr?

  Can you ask it a question right now? Ask it, um, which stock would Warren Buffett pick based off of this data? The reason I'm asking is, is I actually bought a book called like Warren Buffett on accounting or something like that, or Warren Buffett on balance sheets when I was trying to learn accounting. And, uh, cause I was trying to figure out what does he see? You know, what, what sticks out to him? But this, and the book was really hard to read. These are complicated concepts. This might just do it for me.

• 21:26Greg Isenberg?

  Yeah, yeah. And it has all, it has this data that is on screen, but it's also looking, you know, it's sending agents all across the internet to figure out what is, what is happening. And, and so the beauty of this context plus that context, you end up getting really good outcomes. And then you can also say, uh, so Warren Buffett's pick is Apple. So we're getting some, some data here. But you can also, now that it's giving this data, you can actually say like, create a new document based on this that shows like the operating cash flow.

• 21:59Sam Parr?

  Yeah. Wow.

• 22:02Greg Isenberg?

  This is a big deal. I just saw that they, uh, have this now, which is an Excel plugin. So even if you don't want to use their cloud based solution, you can just basically, uh, down, look, it only has 36 ratings. This is how early you are to this.

• 22:19Sam Parr?

  I want to be number 37. That's great.

• 22:22Shaan Puri?

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• 22:45Sam Parr?

  Are you, usually what I've done is I have uploaded my financials, like either my P and L, my business's P and L, or sometimes even like my personal income statement or my personal net worth, and I will ask chat GPT questions off of, based off that data. Would you feel comfortable doing that here on Comet? Not comfortable because it's not any revealing information. It's just numbers. It's not like a social security number or anything like that, but would you feel like it would give you good advice?

• 23:13Greg Isenberg?

  Yeah, I mean, I would feel comfortable. I think I would feel more comfortable though, just doing it locally on, on Excel. So you're not uploading your data to the cloud because who knows what could happen? So I, you know, if it's really sensitive data, I do recommend just using Excel. Like, why not? You don't need to have it on the cloud, right? Everyone, most people use Excel, but look, look what you can do here. Like you can, you know, it's not even just querying because on chat GPT, you can query the data and be like, what would you do here? What would you do there? But you can't say, uh, you know, if, you know, build LBO models or GCF analysis or pro forma statements, like this is, this is stuff, this is basically a financial analyst

• 23:57Greg Isenberg?

  in a box that you can, uh, that you can use and it's pretty cheap.

• 24:03Sam Parr?

  Wow, this is magical and this is free?

• 24:06Greg Isenberg?

  You get like a certain amount of credits for free. It's not that many credits. I think it's like-

• 24:10Sam Parr?

  Man, this is great.

• 24:11Greg Isenberg?

  Yeah.

• 24:12Sam Parr?

  That's cool. That, um, that might be number two and Comet might be number one, but it'd be close so far.

• 24:19Greg Isenberg?

  Yeah, I knew you'd like that one. You're probably going to hate this one, but I'm telling it to you anyways.

• 24:24Sam Parr?

  Okay.

• 24:25Greg Isenberg?

  And the reason I'm telling it to you is just because there's an arbitrage moment where I'm sure you've probably seen these slideshows on TikTok where

• 24:34Sam Parr?

  No, I actually don't use TikTok, but I uh, maybe you can convince me, but I think that like this AI content is just garbage, you know, like I'm a purist. I want like Mr. Beast.

• 24:47Greg Isenberg?

  I bet you people, I bet you have like favorited, shared like AI content, but you just haven't realized that.

• 24:54Sam Parr?

  Dude, I did the other day. There was one where um, a guy used, made a fake potato launcher and he shot it at a grandma. And it was the funniest thing I've ever seen.

• 25:04Greg Isenberg?

  Yeah. Or like, did you see like Stephen Hawking?

• 25:07Sam Parr?

  Yeah, son of a bird, right? Yeah. Yeah, it's great. So yeah, I guess I'm, I'm kind of being convinced in real time here.

• 25:16Sam Parr?

  I think you guys like this podcast for two reasons. One is if you are building a business, it's lonely and listening to Sean and I, we're sort of like your friends. And the second reason is you know that we are builders. We love building companies. It's kind of our life's vocation. So if you have a business that does at least $3 million in revenue, I think I know exactly what you're experiencing. You've built a great business. It's working and you finally have a second to look up. You're young, you probably run an internet company. In your town, there's a potential that you're a freak, that you have no one else to talk to about growing your company. In fact, when you even go out in public, you probably don't even like telling people what you do for a living because you don't feel like explaining it.

• 25:56Sam Parr?

  If you fall in this category, that means you're making the biggest decisions of your life, 10, 20 million dollars decisions, all by yourself alone. And without that push, in my opinion, the risk is not blowing up. It's drifting into good enough territory, into becoming mediocre. And the worst thing that can happen to you is 10 years from now, you look back and you realize I missed this amazing opportunity. I didn't grow, I plateaued in life and in business. My company Hampton, we changed that. If you're running a company that does at least 3 million in revenue, you can apply at joinhampton.com. We vet you, we curate you, and we give you eight handpicked founders who have similar businesses, similar sizes as you,

• 26:36Sam Parr?

  who will challenge you, who will hold you accountable, and who will give you perspectives that you cannot get anywhere else. And this all happens in real life. So check it out, joinhampton.com/network.

• 26:49Greg Isenberg?

  Yeah, and I think a lot of these types, what I'm showing here, these TikToks are like six mistakes we made during pool planning and how to avoid them. You would never think that that's actually AI that created it. No, that looks real. That looks real. Okay, so how do I fake the world? Here's what I'll say. I'll say that, you know, a lot of people are vibe coding software right now.

• 27:15Greg Isenberg?

  But the hardest problem is how do you get customers to that software? Well, one way is to own a bunch of accounts, like on TikTok, that you can send traffic to. So I believe that there's an arbitrage right now to use AI to create these accounts, basically like meme accounts.

• 27:35Greg Isenberg?

  And then, you know, sell your software through them. So there's a piece of software called Reel Farm. This thing must do like 10K a month MRR or less. It's like, not many people know about it. But it's a way to automate TikToks to drive traffic to your website. Just TikTok, not Instagram? Just TikTok. I mean, you probably could, you know, upload it to Instagram, but from what I've seen, it does TikTok the best. How it works is you can source images from, let's say Pinterest. So Pinterest has tons of images. Let's say you want to do, you know, a slideshow that says top eight protein sources ranked by bioavailability and cost.

• 28:18Greg Isenberg?

  So you add a prompt and generate a slideshow. You can see the slideshow over here. That's crazy. These images, and it's super clean. And the cool thing is that TikTok is promoting slideshows right now. And then you can just schedule and publish it. So within like 30 seconds, you have a piece of content in your niche that you can just schedule.

• 28:41Sam Parr?

  Wow. Man, I have a friend that created an app. He's a man that helps men do Kegel exercises, which basically makes it so you don't premature ejaculate during sex. And I was like, man, this is neat and all, but this is real hard to promote. Like, I don't, you know, I wouldn't want to brag. I don't feel comfortable bragging about using this app. And when you go to Reel Farm, I see Reel Farm, uh, real, what is their URL? Real dot farm.

• 29:08Greg Isenberg?

  Real dot farm.

• 29:09Sam Parr?

  Like, I see the companies who use it, and I'm like, I see A16Z and I see Substack. And I'm like, really? You? You guys use this?

• 29:18Greg Isenberg?

  Yeah, I don't, I don't know if they use it. But I do know that if you want to fight for customers right now and you want audiences, slideshows and TikTok slideshows is a great way to do it. And then, you know, why pay an agency thousands of dollars a month? When you can just use a product like this?

• 29:33Sam Parr?

  You want to know something funny? Do you know who Stephen Bartlett is?

• 29:36Greg Isenberg?

  I do.

• 29:37Sam Parr?

  Stephen used to work for Sean. He was like Sean's intern or something like that. And then he left to start his first business. And apparently Sean tells a story, but it's public, which is like, he had a whole bunch of like Twitter or Instagram handles. It was like Things Teens Say About Georgia or Art History, where they just like told stories about art history. And he would get all of them popular. And then you would spend money with him. You would buy an ad and he would have his meme accounts tweet out or Instagram out your product. And then like within 10 minutes, it would go viral or something. Or it would be, uh, highly ranked in the App Store. This is kind of like in the same vein. And, you know, I'm teasing and making fun of it, but I'm on the real dot farm.

• 30:20Sam Parr?

  Some of the, like, he's got this one where he uses like old art to make like these slideshows. I am such a, like, I watch those all the time. Like, if it's something like, you know, the top 10, like strangest disappearance, like missing person cases, like I watch all of them.

• 30:36Greg Isenberg?

  Totally. So that's what, that's what I'm saying. We've, we've watched this, like, there's, there's, there's some way to do AI slop that just like is cringe and looks bad. But some of these like slideshows and, uh, he also has like a UGC ad avatar feature on Reel Farm that I think is pretty interesting.

• 30:55Sam Parr?

  What's that called? Real, oh, real, the same website?

• 30:57Greg Isenberg?

  It's the same website, but they basically have a way that you, you select a template. Let's say of this, of this person, this, the sleepy looking guy over here in the hoodie. And you're like, okay, I want to create an ad.

• 31:10Greg Isenberg?

  And then you come up with the hook. You know, you can use like chat GPT or Claude to come up with the hook, or you can, you know, actually be creative yourself. And you can say like, my top three matcha brands. You choose the background music and then it creates using AI.

• 31:27Sam Parr?

  That's crazy.

• 31:27Greg Isenberg?

  That looked real.

• 31:28Sam Parr?

  That looks real.

• 31:29Greg Isenberg?

  Um, that looks real. This looks real.

• 31:31Sam Parr?

  So this guy is fake?

• 31:33Greg Isenberg?

  He's a fake guy. You set, you, you create the, uh, product video. You can use AI to create the product video, or if you, you know, want, you can create it yourself, like with an iPhone.

• 31:45Sam Parr?

  It does look like green paint, not matcha, but that's, but you know, I guess because I'm staring at it.

• 31:50Greg Isenberg?

  Sherwin-Williams is new matcha brand.

• 31:52Sam Parr?

  That's what it looks like.

• 31:55Greg Isenberg?

  Yeah. And like I said, you know, it's all perfect. But I also think that like, we're looking at it like surgically, but the average person just swiping in their brain rotted frame of mind is probably not like, it looks like paint.

• 32:08Sam Parr?

  Yeah, they're just a fat pig in a cage, just saying, buy, I want to buy stuff, you know?

• 32:12Greg Isenberg?

  I want to buy stuff. And, and what's, what's an account like this worth? If you're just like reviewing matcha brands and you have thousands of followers, like, yeah, like, that's probably worth a lot of money.

• 32:24Sam Parr?

  Dude, this stuff, whenever I see it, so the capitalistic side is like, this is awesome. And then I find myself slowly like becoming a socialist and I'm thinking, oh my God. Or just, we're just a bunch of palantirs in our house, just watching us and we're just buying dumb stuff from AI ads. Okay, that's interesting though. Regardless, if I make fun of it, I think it's kind of cool. What's the, uh, what's another cool one?

• 32:48Greg Isenberg?

  Okay, this one is also, you, you're, you're gonna hate this, I think, also, but.

• 32:53Sam Parr?

  Sign me up.

• 32:54Greg Isenberg?

  This is not just for you, it's for, uh, it's for people looking for jobs. So, um, there's this thing called AI Apply. And if you go to the website, you could, let's say you're looking for a job, you can literally apply to thousands of jobs automatically via AI.

• 33:14Sam Parr?

  That's crazy, man. This is absolutely crazy.

• 33:18Greg Isenberg?

  It also has this cool thing. There's like an interview buddy. So it helps you like get real time interview help and answer interview questions. It helps you build in resume. It helps you build a cover letter. And obviously, the core feature is the auto apply thing. Now. Why I like this is it's. I get my feel in our little tech bubble that like the economy is good and everything like that. People are suffering right now and it's really hard to find a job. Any way that you can find an unfair advantage to get in the room. I support. It does suck for the HR managers and the, you know, the people at the company is getting all these AI. Applications. I will say that, though.

• 33:59Sam Parr?

  That is insane, man. I hate this, but um. I get, I get the need. It says that it's loved by one million users. So a million people use this?

• 34:09Greg Isenberg?

  Million people have used this. I, I actually tweeted like, what are some underrated apps? And the CMO replied with this and some guy was like. Yeah, but if you're, uh, you know, the company getting these, this sucks. And he responded saying like, the next version of the product is helping companies filter out AI applications.

• 34:31Sam Parr?

  This is like if Nestle like owned the hospital. Do you know what I mean?

• 34:36Greg Isenberg?

  Yeah, exactly.

• 34:38Sam Parr?

  Like, we're gonna fatten you up and then give you a bunch of medicine to make you skinny and then we're gonna fat you up again.

• 34:44Greg Isenberg?

  Yeah, it's amazing. And it's probably gonna be a great business. But I think that like, there's an, again, and I'm always looking for like the arbitrage opportunity.

• 34:53Sam Parr?

  Has seen, yeah, and I get the money making perspective. And I think that if you haven't made your first dollar and you're looking to do something, then this is the future. And I, you know, like my business that made me money was a newsletter that had advertising in it. So I am, I am, I am no one to talk about any of this, but sometimes I see this stuff. I do get pretty bummed out where I think, and I think this will always happen. I think the people who are older will always look at the younger people and be like, back in my day, like we cared about our jobs or we were more craftsmen. So I'm gonna preface all of that with, with that, but um, does any of this make you feel? Bad?

• 35:29Greg Isenberg?

  Yeah, so. Well, this podcast is called My First Million. So if someone is trying to get from zero to a million dollars, like, these are the tools that anyone could use. And there's no capital restrictions and you don't need to be in Silicon Valley to win. So I think that, you know, if I'm trying to make a million bucks, like this is, this is, these are the tools that I'm trying, I'm using to make a million bucks. I grew up with no connections and, you know, not a ton of money and stuff like that. So like, I have a soft spot for people who are starting out going zero to one. And, you know, so that's who I'm focusing on, man. Like, I'm focusing, like, I'm, that's what I've, like, dedicated my career to doing, really,

• 36:13Greg Isenberg?

  is helping people, you know, being in the light bulb business and helping people have light bulbs so they can actually, like, change the trajectory of their life. Now, I say that with, like, I don't want to go on, on X and Instagram and see AI slop all day long. You know what I mean? Like, I love X and I love Instagram. And we have kids now, right? We don't want our, our, our families to be addicted to these products. So I do, I do feel that. I do feel a sense of, like, responsibility as well.

• 36:45Sam Parr?

  But I do think it's interesting. You know, I think that, um, I think that the, the generation before the internet came around, they probably said the exact same thing.

• 36:53Greg Isenberg?

  They said the same thing.

• 36:54Sam Parr?

  I think that the generation before the industrial revolution, they would say the exact same thing. So things tend to work themselves out. And it's just, uh, this is the first time in my life that I'm old enough where I'm potentially, like, okay, uh, are you getting on or are you getting off? Whereas if you're a young person, you're just born on. So there was no, are you getting on or getting off for the internet? I was born into the internet. That's just how I grew up. Whereas now I'm old enough to where it's not, I'm not default into it. And I have to, like, learn about it. And this is, uh, this is the first time I've experienced that.

• 37:28Greg Isenberg?

  Yeah, I mean, we are getting older, you know? So, and, and we've seen some of these shifts. But I agree, like, what's the difference between brain rotting on TikTok and, like, watching TV for eight hours a day?

• 37:40Sam Parr?

  These tools are, are really cool. I, do you, how many, how many, um, hours a week are you just nerding out and finding all these interesting things?

• 37:48Greg Isenberg?

  I mean, that's one of the reasons why I love the design agency is, like, the design agency is working with all, all the top AI apps to build up this stuff. So sometimes I just sit in meetings and I'm like, You know, teach me everything about, you know, character AI, teach me everything about Jasper AI, teach me everything about these tools.

• 38:07Sam Parr?

  How many of them are you proficient in?

• 38:09Greg Isenberg?

  I, I spend

• 38:13Greg Isenberg?

  probably 10 hours a week playing with new tools every single week. And I would say I'm proficient and I'm proficient like I'm, you know, native in 10 tools, let's say.

• 38:27Sam Parr?

  Man, well, thank you for, um, for, um, fill me in. I do feel it's funny. For years I was like the young guy. I was like, you know, the guy who, uh, my parents would ask, how do, how do they turn their internet on or plug their TV in? Because I think that I'm like a, a computer geek and, uh, but I was never actually that. And now I feel, um, like I'm even further away from like the AI epicenter. But I'm so happy that I have friends like you who can like pull me towards it a little bit and show me what's cool and, and not make me feel stupid by not knowing what it is. And that's the kind of the value that you provided to our audience this episode. So I appreciate you doing that.

• 39:03Greg Isenberg?

  And it's literally my pleasure. It's an honor to do, to do so. And like, like I said, like I'm in the light bulb business. So, you know, if you had one or two or three light bulbs, even if some of the stuff you, you saw today was like, ah, that's a little bit cringe. I wouldn't do that. There might be a way that you can do or use some of these tools in a way that works for you. And I think that's the important part. And that's like the important takeaway. So Sam, thanks for having me on and letting me share my nerdy stuff.

• 39:33Greg Isenberg?

  And I'll see you next time.

• 39:34Sam Parr?

  All right, that's it. That's the pod.

• 39:46Shaan Puri?

  This episode is brought to you by HubSpot Media. They have a cool new podcast that's for AI called The Next Wave. It's by Matt Wolfe and Nathan Lanz. And they're basically talking about all the new tools that are coming out, how the landscape is changing, what's going on with AI tech. So if you want to be up to date on AI tech, it's a cool podcast you could check out. Listen to The Next Wave wherever you get your podcasts.