The War On Men Isn’t Helping Anyone - Scott Galloway

Go see Chris live in America - https://chriswilliamson.live Scott Galloway is a professor of marketing at the New York University Stern School of Business, a public speaker, entrepreneur and an author. Why are so many young men struggling today? In a world that often focuses on the oppression of others, it’s easy to forget that men are part of that story too. What’s actually being done to address men’s challenges, and how can both society and men themselves help turn things around? Expect to learn why men struggling is actually affecting women too, why the left haven't recognised the problems men face and deal with, what is broken in manhood for the current generation, the 4 variables every man should be solving for, the one stat the keep Scott up at night about the state of young men, what boys lose when men don’t have a father figure, the best kind of risks that build men, what healthy masculinity actually looks like and much more… - 0:00 Why are We Inserting Women into Men’s Issues? 15:03 The Quiet Return of Soft Bigotry 25:47 Are Progressives Finally Ready to Talk About Men’s Issues? 33:23 Are Men More Emotionally Fragile Than Women? 44:41 How #MeToo Movement Rewired Male Behaviour Around Women 55:16 Why Male Friendships are So Hard to Build 01:03:23 What is Broken in Modern Manhood? 01:11:56 Why Women Seek a Provider and Protector 01:22:01 How Sex Motivates Men 01:31:06 Kindness is a Man’s Secret Weapon - Get 35% off your first subscription on the best supplements from Momentous at https://livemomentous.com/modernwisdom Get up to $350 off the Pod 5 at https://eightsleep.com/modernwisdom Get a Free Sample Pack of LMNT’s most popular flavours with your first purchase at https://drinklmnt.com/modernwisdom Get $100 off the best bloodwork analysis in America at https://functionhealth.com/modernwisdom - Get access to every episode 10 hours before YouTube by subscribing for free on Spotify - https://spoti.fi/2LSimPn or Apple Podcasts - https://apple.co/2MNqIgw Get my free Reading List of 100 life-changing books here - https://chriswillx.com/books/ Try my productivity energy drink Neutonic here - https://neutonic.com/modernwisdom - Get in touch in the comments below or head to... Instagram: https://www.instagram.com/chriswillx Twitter: https://www.twitter.com/chriswillx Email: https://chriswillx.com/contact/

Speaker names marked ? are inferred from speaking time and the show’s known hosts — they are not voice-verified.

• 0:00Chris Williamson?

  Scott Galloway, welcome to the show.

• 0:01Scott Galloway?

  It's always great to see you, man. Great to see you here in London.

• 0:04Chris Williamson?

  Better to see you in person. The first one that we've done all the time that we've hung out in person and all the podcasts we've done, and those two things have never crossed over.

• 0:11Scott Galloway?

  We've never done a live podcast?

• 0:12Chris Williamson?

  We've never done an in-person podcast. We've hung out and we've recorded, but we've never done the same two things.

• 0:17Scott Galloway?

  Oh, welcome to London, man.

• 0:18Chris Williamson?

  Thank you. You did an interview

• 0:20Scott Galloway?

  Yeah.

• 0:21Chris Williamson?

  with BBC Global.

• 0:23Scott Galloway?

  Okay.

• 0:23Chris Williamson?

  That was titled, "Young Men Are Struggling. What Does This Mean For Young Women?" This, "Men Struggling, Women Most Affected Framing," is wild to me.

• 0:35Scott Galloway?

  Yeah.

• 0:36Chris Williamson?

  Does that irritate you in the same way as it does me? To have to do this weird sort of land acknowledgement to the challenges that women face, even as we're talking about the problems that men are facing?

• 0:48Scott Galloway?

  I like, I think it's productive to think of it as a societal problem. Well, moving to solutions, I think the only way you get stuff done here, or the most effective way to get stuff done, and the lesson is, I've spent the majority of my life struggling with this issue professionally, and that is, I think I'm good at being right. I'm not very good at being effective. And there's a difference.

• 1:10Chris Williamson?

  Okay.

• 1:11Scott Galloway?

  And if you really want to help young men, and you want to get, think about starting a conversation that gets programs, and a change of mentality, and a focus on the investments needed to lift up young men. I think it's done more effectively through the context of lifting up all young people. So, the basic line is, women aren't going to continue to thrive, and the country isn't going to continue to prosper as long as young men are flailing. So this needs to be a collective effort.

• 1:42Chris Williamson?

  I do understand, and I get, I get the difference between

• 1:47Chris Williamson?

  ideological purity, or like, reality-based insight.

• 1:53Scott Galloway?

  Yeah.

• 1:54Chris Williamson?

  And effective communication, right? A press release and stuff like that. I had this conversation with Richard Reeves as well.

• 2:02Scott Galloway?

  Yeah.

• 2:02Chris Williamson?

  I'm just so sick of this land acknowledgement thing, where we have to prostrate ourselves and say, well, we know that women have, it's only been recent that they got equal access to education and employment, and we must not forget that maternity leave must improve, and we da-da-da-da. And after we've done all of this work, we can say, and now we can talk about male mental health, and now we can talk about male suicide. We don't, could you imagine if there was a video that was titled, "Young Women Are Struggling. What Does This Mean For Young Men?" But that wouldn't happen, that at no point

• 2:32Scott Galloway?

  Yeah.

• 2:33Chris Williamson?

  Does somebody do this disclaimer about the struggles of men in suicide in order to talk about female breast cancer? That doesn't happen.

• 2:42Scott Galloway?

  Oh, there's definitely, look, there's a bias, but it's understandable. For 99% of our time on this planet, there has been, you know, men of my generation had an advantage. And so the muscle memory, the reflex reaction, the gag reflex is understandable. So, but I mean, the bias is real. I'll say at a conference that women are doing better in college, right? 60, 40, they score better, seven to 10 high school valedictorians are women. Prefrontal cortices of women are ahead of a man's until the age of 25. The gas on, gas off executive function that lends itself well to academia, which to a certain extent has been shaped around the attributes

• 3:24Scott Galloway?

  that more easily come to a woman, has resulted in most graduate schools now, or what we think of as professional schools, have a greater representation of women. So if I say at a conference that women have been showed a better bedside manner, better studies that make them better doctors, everyone politely collapse and nods their head. Even I think the people who may not agree with that feel pressure to nod their head. If I say that throughout history, men have been more, needed to be more risk aggressive, either to fight wars or immediately pick up a spear and go hunt something to feed the tribe. And therefore, men have an easier time making the leap of faith to be entrepreneurs and they're more risk aggressive and start crazier ideas. There's a very uncomfortable pause in the room.

• 4:07Scott Galloway?

  You can say women make better doctors, better lawyers, better consultants, and people acknowledge. And if you were to say, though, men might on average be, have the skills to be better entrepreneurs, at least initially. And by the way, none of this means that we shouldn't have, we should be biased against men and applying to medical school, or we shouldn't be funding women as entrepreneurs. But you're allowed to acknowledge, well, the whole world should be run by women. Yes, wouldn't that, go on. Well, okay, the patriarchy has sort of worked for 3,000 years. Maybe there's something to men being leaders. Oh, no, no, no, no, you don't say that. By the way, I don't believe that. So there's still a lot of misandry and, and, but it's understandable.

• 4:51Scott Galloway?

  People, because the, to the right's credit, they recognize the problem.

• 4:57Scott Galloway?

  Facing young men before anybody else. Unfortunately, I think that that void was filled by some voices that kind of conflated coarseness and cruelty with masculinity. And I think at least initially, and I think you've helped a lot. The conversation wasn't very productive. And it created sort of a reflex reaction or a gag reflex that when you start talking about these issues, that you're sort of leading up to what feels like a bit of misogyny where the answer for a lot of people have been talking about the problems with young men is to return to the 50s where non-whites and women didn't have as much opportunity. So I kind of get, I kind of get some of the gag reflex. What I don't understand, though, and what I think people are just so blind to, have

• 5:41Scott Galloway?

  you seen this unalive dialogue online with women saying, why would I go on a date when I can be unalived? Which means murdered. It's a politically correct way of saying I can be killed. Okay. And that I'm taking a risk going on a date. Okay. And the fact, you know, the data is the following, that if you go on a date with a young man, he's 16 times more likely to go home and hurt himself than hurt you. You're four times more likely to die on the car ride over or drown or choke. So the notion that you're somehow taking this huge physical risk by being around young men.

• 6:16Chris Williamson?

  Is that man or a bad thing as well, right?

• 6:18Scott Galloway?

  It's just not, it's just not true.

• 6:20Chris Williamson?

  I, I, I get it. I understand the point that in order to, in order to push a campaign for something that is politically unpopular at the moment, you need to signal allyship and, and awareness of, of groups that may have an issue to this. I, I just find it, I find it quite exhausting and I find it quite irritating. And I brought it up to Richard Reeves. He made a really great point, which was one of the issues you see with anybody that cares about something and campaigns a lot is. As they continue in their career and they feel like nobody's listening,

• 7:02Chris Williamson?

  they ramp up the intensity of the how inflammatory they are when they speak. And you know, you can see this with climate change activists, right? They're like, the planet's burning, like, we need here's orange paint on a fucking Van Gogh, whatever. Um, I'm gonna glue myself to the M25, uh, because nobody's listening. And the odd thing is that that kind of increasingly inflammatory rhetoric just turns more people off than turns people on. But I get, even in myself, who I think I'm usually pretty well regulated, I find in myself this rebellion, this desire to rebel

• 7:42Chris Williamson?

  against, I can't be bothered to have to say, I understand. I, I wanna do it once at the start of my career and say, hey, here are all of the things that women have had it tough in, but you need to do it each time. It's like landing a plane in Australia. Like every single time you're doing a comedy show, every single time that you do it, you need to say this thing. And it just feels like true, Douglas Murray's got this great line where he says, uh, true equality is when you have to put up with the same level of shit that everybody else does.

• 8:10Scott Galloway?

  Right.

• 8:11Chris Williamson?

  And I think that that would be a lovely indication where, okay, the conversation around men struggling, you know, when that actually gets started, when we know that that is widespread accepted? When you're able to talk about it without a disclaimer at the beginning?

• 8:24Scott Galloway?

  I think that's fair. So one example, uh, so Title IX, uh, what, 40 years ago, it was 60, 40 male to female college enrollment. We decided that was unacceptable to have 50% more men in college. And college has been, and still is to a certain extent, maybe to a lesser extent, but still a fantastic ticket for economic mobility. And we decided it was unacceptable to have 50% more.

• 8:52Scott Galloway?

  More men in college than women. So we we pass basically what was affirmative action, discrimination, unfair advantage for women, same merit, same scores, lift them up. But it was headed in the right direction. Women were ticking up. Where are we now? Exact same place, sixty forty, women to men, and it's headed in the wrong direction. It actually, the numbers even get worse when you look at graduation rates because men drop out at a higher rate. I've heard no discussion.

• 9:19Chris Williamson?

  Seven times more men dropped out during COVID than women as well, I think.

• 9:24Scott Galloway?

  Yeah, there's no, it would be politically unpalatable to suggest affirmative action for men, but this is what's happening in schools. There's informal, under the radar affirmative action because admissions directors will tell you they're having trouble getting men to apply. They don't feel welcome at college. And you know, you have a school system that's biased against men. You've done a lot of this. Whenever there's same-sex schools, or excuse me, yeah, same-sex schools, the boy's schools end up having twice the amount of recess, right? They just need a different approach to education. As a father of two boys, I can tell you that my son.

• 9:59Chris Williamson?

  Rambunctious.

• 10:00Scott Galloway?

  The idea of my son, and he's getting better, he's calming down a bit, the idea of him having to be in French class, doing French verbs for eighty minutes, I literally think it's torture for him, like physical, physical torture.

• 10:14Chris Williamson?

  Sit there, be quiet, don't move, don't get distracted.

• 10:17Scott Galloway?

  Yeah, please, raise your hand. You just described the activities that are much more easily adapted by a woman. But moving to solutions, I actually think the majority of the solutions that would really lift up young men are solutions we can apply to all young people. A more progressive tax structure that lowers tax burden on people through their current income. I make the majority of my money buying and selling stocks and houses and assets. My tax rate is lower than you. I would bet that the majority of your income comes from this, from earning money. Why is sweat taxed at a higher rate than money?

• 10:55Scott Galloway?

  It seems to me it should be flipped. Everything we do, I think, over the last 40, 50 years, from a tax and legislative standpoint, is nothing but a transfer of wealth from the young to the old. And part of the big problem with the male crisis, I would argue, is very crudely a lack of mating opportunities for young men. I think that they need the guardrails of a romantic partner or friendships. And men are just dramatically less attractive and they're not economically viable than a woman who's not economically viable. What Chris Rock said, "Bance could have married Jay-Z if she worked at Kentucky Fried Chicken or KFC." The other way around.

• 11:29Chris Williamson?

  Doesn't work. Well, this is my whole tall girl problem thing, right? That when you have socioeconomic inflation artificially or naturally by women either having the brakes taken off or being given a helping hand. That men comparatively get shorter. And if you are, as a woman, predisposed to date up and across.

• 11:47Scott Galloway?

  Yeah, doesn't happen.

• 11:48Chris Williamson?

  If you're rising up through your own hierarchy, you're looking at this very rarified strata of men. And as any evolutionary psychologist will tell you, if you have an imbalanced sex ratio, the power is with the rarer sex. And because of women's selection preference and this rising up through the socioeconomic ladder, they have created an imbalanced sex ratio to the benefit of ultra-high performing men who use and discard, don't commit.

• 12:14Scott Galloway?

  Porsha Puller-Guine.

• 12:15Chris Williamson?

  Play the game.

• 12:16Scott Galloway?

  Yeah.

• 12:16Chris Williamson?

  Yep.

• 12:17Scott Galloway?

  Yeah, the, and what some of the research shows is the following, is that a lack of a romantic relationship, there's a cartoon of a woman in her 30s, like one of the biggest tragedies in the world, is a woman in her 30s who hasn't found romantic love or a partner. She's alone, she's living with cats, on a rainy day in a big sweater, staring out the window, thinking about what could have happened if she'd only found love. And her parents feel like they've failed and society has failed her. The reality is, men need relationships more than women. And that if you look at the data around what happens when a young man, when a young woman doesn't have the benefit of a romantic relationship, she oftentimes pours that energy back into her friends and her professional life.

• 12:59Scott Galloway?

  Men oftentimes, not all men, but a lot of men or more men, pour that energy back into unproductive things. They go deeply online, they're more prone to conspiracy theory. One in three men who don't either cohabitate with a woman or are married by the time they're 30, there's a one in three chance they're going to be a substance abuser. Widows are happier after their husband dies than when he was alive. Widowers, less happy, right? Men, on average, in a relationship, live four to seven years longer. Women do live longer, but only two to four years. The reality is, we as men-

• 13:32Chris Williamson?

  It's a great deal.

• 13:33Scott Galloway?

  What's that?

• 13:34Chris Williamson?

  It's a great deal for guys. Partnership is a great deal. Yes, yes, yes, divorce, half the thing. Yes, yes, yes, I understand. Sexless bedroom, blah, blah.

• 13:42Scott Galloway?

  We benefit, we benefit more.

• 13:44Chris Williamson?

  It's a good deal.

• 13:45Scott Galloway?

  And I've said-

• 13:46Chris Williamson?

  Saves the man that's unmarried in the room.

• 13:47Scott Galloway?

  I got, you're in that 10%. I get the sense life's pretty good for you. But anyways, the, the, the reality is, men need those guardrails more. And one of the things I said on another podcast that got a lot of pushback was, I think, at least initially in a relationship, I think men should pay for everything.

• 14:08Chris Williamson?

  And the pushback come from men or women?

• 14:10Scott Galloway?

  Yes, mostly women. Women immediately said, you're using money to control me. This is the patriarchy. And my view on this is the following, that a woman has a much shorter window, a window for propagation and mating. So her time during that, those fertility years, is more valuable.

• 14:28Chris Williamson?

  So scrutinized more aggressively?

• 14:30Scott Galloway?

  Well, and the downside of sex, quite frankly, the risks of downside of sex are greater for a woman than a man. In addition, a man benefits more from a romantic relationship than a woman. So there's an asymmetry of benefit, and I think-

• 14:44Chris Williamson?

  You want to offset that financially?

• 14:46Scott Galloway?

  Well, I think it shows a certain level of commitment and a recognition of the asymmetry.

• 14:50Chris Williamson?

  Reliable signal thing, yeah.

• 14:52Scott Galloway?

  By saying, I'm interested in this, I'm serious. I recognize the asymmetry. I recognize that this is better for me than it is for you.

• 15:00Chris Williamson?

  Allow me to rebalance it a little for you by paying for dinner.

• 15:02Scott Galloway?

  And-

• 15:02Chris Williamson?

  I think that's, I think that's a great take. I would push back on what you said about how the woman in her 30s who's got the cat and is in the jumper thing. I think that archetype's gone. I think that it's very lauded and applauded now for women to be, you know, deep, deep, deep into their 30s and still just doing themselves. Yeah, because it's-

• 15:22Scott Galloway?

  Have kids on their own.

• 15:22Chris Williamson?

  Again, there's this idea that I, I came up with when talking to Richard Reeves, actually. I called it the soft bigotry of male expectations. So you were talking about how if you were to say-

• 15:36Chris Williamson?

  Women are able to be better doctors, better this, better that. You get applauded for it. But if you to say that there are some things that men are better at, that's not. If you were to say that those things, CEO leadership, that that is something that women should aspire to do, you would also get applauded for that. If you would say, uh, developing your nurturing nature, uh, being more sensitive, being more caring, being able to tap into your EQ as a woman is something that you should develop. That's the sort of thing that you wouldn't. I came up with this soft bigotry of male expectations thing when there was a, uh, study, anthropological study that was redone on the amount of big game hunting contributed to by women. Turned out that the data had been fucked with an awful lot.

• 16:18Chris Williamson?

  The, um, uh, re-analyzed thesis was women did just as much big game hunting as men, and sometimes even more. But there was loads of fuckery in the data. One hunt was counted to say, if you contributed to one hunt, that was one to one. It didn't count the number of times that that happened. So a man could have gone out on fifty hunts a year and the woman went on one. A woman went on one and they were counted as one and one. It also didn't count what the women were hunting in terms of how big was the game, et cetera, et cetera. And it made me think there was obviously an agenda to trying to put forward women as being able to do the thing that the men did just as well as the men.

• 17:00Chris Williamson?

  Which implicitly derogates what the women can do that the men can't do. So we want the women to be able to do what the men can do. But if we lord what the women can do that the men can't do, that's somehow lesser. And I was like, that's really fucking sexist. That's really judgmental and superbly patronizing to women. If you were to say, well, being a mother, uh, you know, allo parenting, coalition building within a, a, a local group of, of aunts and friends and grandmas and stuff like that's not. Or, uh, local spatialization, making sure that whatever the, the, the environment is kept tidy in a manner that men would struggle with, or the cooking, or the cleaning, or the caring, or the raising. But no, no, no, you should be looking at big game hunting.

• 17:44Chris Williamson?

  And I'm seeing this, whatever men do is seen as desirable for women to do. And implicit in that is so much fucking sexism that is, the call is coming from inside the house. Like you do realize that you're like. Stereotypically cooking yourselves as women. You're saying what we can do naturally is implicitly less valuable. Schultz told me this story of his wife. She used to work at Google and they would go shopping. And they would have their daughter with them IVF, like difficult journey in order to be able to get there. And the ex workmates from Google would say, oh, so what's where are you now? What are you doing now?

• 18:26Chris Williamson?

  And his wife would give this answer and he's Andrew said fucking killed him. Says, I'm just a mum. And he said, it was the just.

• 18:34Chris Williamson?

  That made him feel like, oh, she can't. That you, it is a very difficult needle to thread to be able to take pride in being a home builder as a woman. And in that, that is every, and there are some women out there who don't desire a family. And it's the right decision and so on and so forth. It seems like eight in 10. Childless women didn't intend to be childless. This is Stephen Shaw's work, fucking four in five. And there's groups of grieving, these women grieve families they never had.

• 19:03Scott Galloway?

  Yeah.

• 19:05Chris Williamson?

  And so there are some, there's one in five, whatever it is that I've made this decision and that was my choice, so on and so forth.

• 19:13Chris Williamson?

  That means that if you want to be a mum, how do you take pride in that? Well.

• 19:20Scott Galloway?

  Yeah, but what I would say, Chris, is that the shame is even the unfair. Unfortunate shame is even greater when a man says, I'm a stay at home dad. There's still an expectation that if a man isn't economically, if he's, if he. There's a, there's a general stereotype that a man who's a stay at home dad didn't choose to be at home. It's because he's not a real man and can't make a living. And so I think that there's shame across that whole decision to stay at home. But so I'm, I'm a, I'm a proud progressive, liberal, whatever, whatever label you want to put on me. And I think where we get it wrong sometimes is that we have a general narrative that starts from a good place, good intentions. And we take it too far and we don't.

• 20:02Chris Williamson?

  Women should be able to perform well in the workplace and step into the boardroom when needed. To anything which isn't that is less than.

• 20:09Scott Galloway?

  That the example I was going to use is that 5%, suppose about 5% of the, of the populace is non-binary. They don't identify as heterosexual, right?

• 20:21Chris Williamson?

  Hang on.

• 20:23Scott Galloway?

  The non-binary heterosexual? Ninety-five percent. People, the data I've seen is that people think a third of America is Jewish, Lynn lives in New York and is gay. And the reality is, the non-heterosexual community is about 5%. Okay. And that community has been demonized, victimized, persecuted, has had a shitty history in the United States. So wanting to feel protective, wanting to have programs that lift them up, I think makes all the sense in the world. The problem is, is that we see it as a zero-sum game and that recommending that people, men lean into their masculinity or women lean into their femininity is somehow seen as taking from the non-binary

• 21:07Scott Galloway?

  community and is insulting. So, and if you, especially on the, on the, on the, the male side, if you tell, if you say women are more nurturing, women should lean into the fact that my partner can hear my kids get up in the middle of the night and knows exactly what they're doing and that they're about to come into our room. And I mean, I sleep through the whole thing. My kid comes home from school and, or from his soccer match and she says, something went wrong. He's not doing well. I don't, it seems fine to me. I mean, there's just an intuition. But if you're to say that, it feels as if, well, are you saying women aren't as good in the boardroom? It's like, no.

• 21:44Scott Galloway?

  Meanwhile, being strong physically, being prone to taking risks, being more prone to action, being in some cases aggressive, those are wonderful attributes that have served our nation and our society really well. And people born as men have an easier time leaning into those things. But those things are positioned as violence and reckless. Unless it's a woman. Unless it's a woman. She's a leader. She's a baller. She's a badass. And the reality is, you want, when Russians pour over the border in Ukraine or our house is on fire, you want some big dick energy. And I think it's okay to celebrate certain masculine attributes and certain feminine attributes

• 22:28Scott Galloway?

  and realize that the most productive households in history, the most secure, loving, productive households in history, bring a mix of very distinct masculine and feminine energy. And by the way, that masculine energy can be brought by two women. And that feminine energy can be brought by two men. I tend to, my male friends tend to be actually quite feminine. I'm drawn to men that take care of me. I'm their asshole fraternity friend who says inappropriate things.

• 22:56Chris Williamson?

  What do you think that says about you?

• 22:57Scott Galloway?

  I don't know, that I was, you know, born and raised in a fraternity environment. I don't know what the fuck it says. I watched I Dream a Genie for two hours a day when I was a kid. That's literally my training. And Charlie's Angels, you know? Anyways, hello, angels. Genie, get in your bottle. That's literally what I was raised on. But a recognition that male and masculine masculine energy is a great combination doesn't take from the fact that there are some people who are non-binary. And so Democrats, I think, in an effort to be sensitive, to be thoughtful, to help lift up people who need a lift. Now it's just gone too far. DEI on campus. There's 200 people in the DEI department at the University of Michigan. And 55% of the freshman class identifies as non-white.

• 23:41Scott Galloway?

  So do you have 200 people working on getting more white males from Republican states? These apparatus get built up. They were needed, they're no longer needed. 60, in 1960, there were a total of 12 black people at Princeton, Harvard and Yale. That was a problem. Now Harvard, 55% non-white, but the problem is of those non-whites, 70% come from upper income homes. So we don't want to actually solve the problem anymore. We want to see.

• 24:07Chris Williamson?

  Diversity has never been diversity of class. And this is something that's being in the UK, I'm sure that you feel more closely.

• 24:13Scott Galloway?

  100%. We need affirmative action. I'm a beneficiary of affirmative action. It should be based on color, but that color is green. The academic gap between black and white used to be double what it was between rich and poor. Now it's flipped. It's double between what, between rich and poor as it is between non-white and white. So if we really want to help society and help lift up people, Trevor Noah's kids aren't going to have any problem getting into college. They're not going to have any problem.

• 24:38Chris Williamson?

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• 24:49Chris Williamson?

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• 25:34Chris Williamson?

  to livemomentous.com/modernd wisdom using the code MODERNWISDOM at checkout. That's L-I-V-E-M-O-M-E-N-T-O-U-S dot com slash modern wisdom and modern wisdom at checkout. I mean, it's something that's close to my heart. I come from one of the roughest places in the UK. I come from Stockton on Tees. There was some comedians in earlier on and he said, "You're from Newcastle?" And I was, "Oh, technically I'm from Stockton." He says, "That is the worst place I've ever played. It's the worst place I've ever been on tour." And he's toured around all of the UK. So for me, I have this sort of, you know, huge fucking bee in my bonnet to say this, the real supposed group that was originally uplifted by liberal progressive types, it was supposed to be about class. It wasn't supposed to

• 26:17Chris Williamson?

  be about race or sex or orientation or whatever. So on that point there, have liberals and progressives started to pay attention to the man problem? Or is it still just a cursory glance? How much do they actually care?

• 26:30Scott Galloway?

  Just started. Just started. I went to the Democratic National Convention. It was a parade of special interest groups. The struggles of women, the struggles of non-whites, the struggle of the gay community, the struggle of immigrants. The only group that wasn't mentioned is the group that on any metric has fallen further faster relative to any other group, and that is young men. And if you go to the DNC website, and this has changed since I did the podcast with Michael Smirconish, it used to be they listed 16 demographic groups under a section called "Who We Serve." This is who the Democratic Party is here for. Native Americans, Pacific Islanders, Black Americans, veterans, the disabled, seniors. I added it up. It was 74% of the population.

• 27:14Scott Galloway?

  The only 26% they didn't name was young men. And when you say you're advantaging, purposely advantaging 74% of the population, you're not advantaging 74% of the population. You're discriminating against the 26%.

• 27:27Chris Williamson?

  Well, they did have free vasectomies outside of the DNC. Don't forget about that.

• 27:31Scott Galloway?

  I don't remember that. I missed that one.

• 27:33Chris Williamson?

  The most behaviorally genetic sepuku.

• 27:35Scott Galloway?

  Maybe that's what happened.

• 27:36Chris Williamson?

  Yeah.

• 27:37Scott Galloway?

  No, but there is, there is still a lack of recognition, especially among Democrats. Here's the problem. The right recognized the problem, but unfortunately I think their answer is cautiousness and cruelty, and sometimes conflating masculinity with, with, as a zero sum game and returning to the 50s. I don't think their vision of masculinity is the right one. The far left's vision of masculinity, their, their view is the following. Men, you don't have problem, you are the problem. That's not productive. And also their answer, act more like a woman. That's not the answer.

• 28:15Chris Williamson?

  The main problem is your masculinity.

• 28:16Scott Galloway?

  And what's interesting is that while there's a kind of a public narrative, I think for many women, I, I, this is anecdotal evidence, but it really is true. I'm not making this up. Women will consistently ask, how can they meet men at my age? A woman who's divorced at my age, the pool of available men is really tiny. And they'll say to me, do you have anyone you could set me up with? And about half the time, they'll say something along the lines, by the way, and they look around and they go, I like a masculine man. Because their narrative and their outward facing is they want a sensitive man. I mean, it's a snarky joke, but I think it's somewhat accurate. Do you really want a sensitive man? That just leaves two of you in the car crying and the parking spot empty.

• 29:01Scott Galloway?

  And that is snarky and it's sexist, but I think there's some truth to that. I think women are drawn to men who demonstrate some of the traditional attributes of masculinity. Despite, despite this public narrative that I really just want a sensitive man, a man in touch with his feelings. And I think there's some benefit to all of that. But I don't think we're having an honest conversation yet around the struggles that young men are facing, how to fix it. My view is that. You'd get 80% of the way there through programs that aren't even targeted. Maybe some targeted programs in school, red shirt kids, as Richard Friedman talk about more men and more men in K through 12. But I think a lot of the problem would be solved by just programs that would be available to both men and women.

• 29:43Scott Galloway?

  I think the biggest, for example, if I could pick one program, it'd be mandatory national service. It wouldn't just be for men, it'd be for men and women, similar to what they do in Israel.

• 29:51Chris Williamson?

  Because it allows you to, as a man, display competence, prestige. It makes you more attractive as a mate when you come out of that. It teaches you a lot of skills about ordliness and conscientiousness. It allows you to get your shit together. It gives you lineage and a path toward making your life better.

• 30:07Scott Galloway?

  Some of the lowest levels of young adult depression in the Western world are in Israel, despite all the existential threats. And I think it's because, and I spent some time with an IDF battalion. You got 120 young, beautiful men and women. They're fit, they're outdoors all day, they're not on their phones, they're learning to handle very dangerous weapons, they're learning to serve in the agency of each other. When it also, I think, is fantastic for reducing discrimination. If I'm in a foxhole next to you and my life might depend on it, I don't give a flying fuck what your sexual orientation is, or if you're Bedouin, or hardcore Jewish.

• 30:46Chris Williamson?

  You do care if you're competent, though.

• 30:47Scott Galloway?

  I care about your character and your competence. And it starts instilling the right values in people. It also shows you that that rich guy maybe isn't a douchebag, or the woman who comes from a certain community or is maybe gay, she's just like you, she wants to defend her country.

• 31:01Chris Williamson?

  Wonderful equalizer in that way.

• 31:02Scott Galloway?

  And if you look at the greatest legislation of the most productive time in America in the 50s and 60s, it was because everyone had served in the same uniform. Also, I think one of the things, you said the call is coming from inside of the house. If you think about liberalism is an attempt to give people liberty. Socialism is the belief that everyone should be equal. Fascism, which I think we're demonstrating a lot of evidence of in the US, is a belief that it's a problem from the inside, that it's the enemy within, it's your neighbor, it's people who are challenging a current orthodoxy, that they're the enemy. And I think America would really benefit from all young people serving in the agency of their country and having a chance to see what...

• 31:47Scott Galloway?

  If you go out in the US, if you walk the streets of Austin, if you meet people, if you walk the streets where I live in New York or Florida, Colorado, I can't get over how wonderful other Americans are. Because unfortunately, I'm extremely online. And I believe that's what America is. And the reality is, it's not. It's algorithms lifting up the shittiest part of American Americans.

• 32:08Chris Williamson?

  Misrepresenting it.

• 32:09Scott Galloway?

  And the really unfortunate thing about AI is it's crawling online. It's not crawling the real world. So I think getting young people out to serve in the agency of their country, it would disproportionately benefit men who, quite frankly, at the age of 18, as the father of two boys, I know this, a lot of them aren't ready for college. They're still dopes.

• 32:25Chris Williamson?

  That was...

• 32:26Scott Galloway?

  And they're just not ready. So I think a lot of these kids would benefit from two years... And by the way, it doesn't have to be military. It can be helping seniors. It can be a smoke jumper. It can be clearing brush for a fire. It can be health, whatever it might be, taking care of our national parks. But meeting different kids from different regions, ethnicity, sexual orientations, and realizing how fortunate they are to be in America. So tax policy, there's a variety of programs. But I think just politically, it would be much more palatable to approach or propose a series of programs that didn't go back to where we've been the whole time and lift up certain people based on their identity.

• 33:02Chris Williamson?

  Yeah, I just, I get it. And I don't think that there's been fantastic policies put forward by either side. But at least this is why guys are turning to the right, that they don't feel demonized if they go there.

• 33:13Scott Galloway?

  Well, and they don't feel seen. I feel like they're not going, I don't feel like they're... I don't feel like they're moving towards the Republican Party.

• 33:20Chris Williamson?

  Moving away from them.

• 33:21Scott Galloway?

  Leaving the Democratic Party.

• 33:22Chris Williamson?

  Agreed. I've got this short essay that I wanted to read you that I think is interesting. When you talked about the levels of vulnerability, sensitivity, sort of balancing, being in touch, not being sort of, how do you say, pathologically stoic.

• 33:38Scott Galloway?

  Yeah.

• 33:38Chris Williamson?

  With also being masculine. This is the challenge of motivating men. Some advice on how to support men. Men want to aim high without feeling insufficient if they fall short. Men want their suffering to be recognized and appreciated without being pandered to or patronized and made to feel weak. Men want to believe that they can be more without feeling like they're not already enough. Men want to be able to open up without being judged. Men want support without feeling broken. Men want to be loved for who they are, not for what they do. The TLDR is blending inspiration with compassion is not an easy task. How do I set lofty goals which drive me to fulfill my potential without feeling less than if I don't get there tomorrow is a question asked by every guy ever. The desire for self-love and high performance comes into conflict inside the mind of everyone,

• 34:23Chris Williamson?

  men especially. Sure, some men are all driving goals with non-introspection. And sure, some men are all reflection and inner work with few external desires. But most men desire a mix of encouraged self-belief and understanding support. Inevitably, these two things come into conflict. Basically, every man just wants to hear, I know you can be more, but you are enough already. And even if you just stay where you are, I'll be right here next to you. You're going to be great, but you don't need to be great, and I'm with you no matter what. Or, as said best by Sturgill Simpson's mom, boy, I don't care if you hit it big because you're already number one. The reason that I think this is interesting is we often point the finger at women and say, look at how hormonal they are. They change week to week.

• 35:08Chris Williamson?

  She says this thing but means something else. There's passive aggression and real aggression and subtext and.

• 35:13Scott Galloway?

  Mm-hmm.

• 35:15Chris Williamson?

  That's complexity, difficult to decode. This is something that men need to accept. This is a difficulty in decoding it that even they struggle with. Men want to believe that they can be more without feeling like they're not already enough. They want their suffering to be recognized and appreciated without being pandered or patronized. They want to aim high without feeling insufficient if they fall short. Like you struggle, man. You struggle with doing this to yourself. You have managed, you haven't been able to square this circle. So I think as men recognizing this complexity, which as far as I can see is a real, a real core one. If we're going to say, hey, the like, drink your problems or deny your problems away thing that boomer parents did or do, probably not a great way to move forward.

• 35:58Chris Williamson?

  But we also know that the overly sensitive blob fucking LaBubu man, like the performative male is also not going to be a particularly effective or attractive prospect as an eligible mate. So, okay, let's recognize some complexity that exists inside of men, especially men who are a little bit more introspective, who the sort of people that listen to your show, listen to my show. And I think this, this blending of inspiration with compassion is not an easy task for us to do to ourselves. So then when we look for it in the world or from our partners or our friends, I think accepting the complexity is something that's really important.

• 36:34Scott Galloway?

  Yeah, two thoughts crossed my mind. I really liked listening to that. And I feel like what you just described, if I were to summarize it or distill it all into one word, it'd be dad. And that is, you just sort of described what I see as my mission and purpose as a father. And that is, my oldest is applying to college. So I'm at home with him yesterday and we're talking about his supplemental essay. And we sit down and, you know, he said he was going to finish it in the morning and he didn't. And I'm all over his ass. I'm like, okay, you said that this morning. You're up playing fucking video games. Get your shit together. You're not 15. I mean, I'm, I'm on him. And then he writes it and I'm like.

• 37:19Scott Galloway?

  You know, it's great. And the reason it's great is because it's you and you're great. You know, it's, it's a little bit, it's a mix. And I think, I think very few people, except a father figure and or an older male can communicate both those things in equal measure and have it really resonate with a boy. I just think there's certain things that men can do for boys that is very difficult for women and vice versa. So when I hear that, I think all of it is true. And I think the, the people who are most effective at delivering that type of salt and vinegar kind of love and inspiration and motivation and occasionally swift kick in the ass are a male role model.

• 38:04Chris Williamson?

  Yeah.

• 38:05Scott Galloway?

  And if you were to look at where I think going to problems, if you look at the single point of failure, it's when a, a boy loses a male role model. But to even say that boys need men is to somehow immediately evokes this reaction. Well, women can't raise boys. And I, I was raised by a single immigrant mother, lived and died a secretary, light of my life. But there's just certain things I couldn't talk to her about. Her sheer physical presence didn't threaten me. Occasionally you need a deeper voice. When I yell, when my kids are five and eight, and some people will say, well, you shouldn't be yelling. Okay, that means you don't have kids. There's just, that's just, there's just a different,

• 38:48Scott Galloway?

  that mix of feminine and masculine energy is really important. And I think.

• 38:53Chris Williamson?

  You had Anamachin on the show, Dr. Anamachin?

• 38:55Scott Galloway?

  No, but I've, I think he's been on your show.

• 38:57Chris Williamson?

  Life of Dad. Yeah, she's been on, she's been on twice. She's in Roy Baumeister's lab here at University of Oxford. You would adore her. She's doing another book on dads. So this is, this stinks of her. It's all, it's all.

• 39:07Scott Galloway?

  But if, if I remember her work and the work Richard's done.

• 39:13Scott Galloway?

  The moment a young man, a boy loses a male role model to death, disease, abandonment, he becomes more likely at that moment to be incarcerated than graduate from college. Right. Yep. A girl, well, while maybe being more promiscuous because she's looking for male approval in the wrong places, she has the same rates of college attendance, income and self-harm. Makes no difference. And so essentially, while boys are physically stronger, they're mentally and emotionally, neurologically, much weaker. And we don't want to even acknowledge that. Boys are weaker neurologically and emotionally. More fragile, perhaps. Yeah, more tenuous. The study I saw was that two 15-year-olds, a boy and a girl, both sexually molested, neither crime was less heinous than the other. The boy who's sexually molested is 10 times more likely to kill himself later in life.

• 39:59Scott Galloway?

  So there, I think there just needs to be a general zeitgeist that if, for whatever reason, a boy doesn't have male mentorship and role models in his life, that it's the mother and the community's responsibility to get involved, to get men involved in his life. There are three times, and quite frankly, men aren't stepping up. There are three times as many women applying to be big sisters in New York. It's a big sister. Big sister, like big brother, big sister. It's an adult who says, it's funny you don't know that. It's this wonderful program. And it's like, say you're a guy in your 30s or 40s, maybe you have kids, maybe you don't. You can apply to be a big brother and all you do really is just hang out with a boy, usually a single mother, but a boy who doesn't have a lot of male mentorship. Okay. Called Big Brothers. It started at Big Brothers, then they launched Big Sisters, hugely successful program nationwide.

• 40:44Scott Galloway?

  Three times as women are applying to be big sisters of New York than men are applying to be big brothers. So men aren't stepping up. Also, there's this dangerous taboo, Chris, where if you're a man, say you're, you're a single, successful dude in your 30s, you could mean a lot to a boy. He's gonna be impressed by you. And there's this, there's this weird notion that you have to be the CEO or a parent or a baller, the head of Goldman Sachs. No, you just have to show up. You just have to take an interest in their life and quite frankly, save them from themselves because they make really stupid decisions and just ask some questions. Also, quite frankly, because of the Catholic Church and Michael Jackson, there's a suspicion of men who want to hang out with boys.

• 41:24Chris Williamson?

  Massively, yeah.

• 41:25Scott Galloway?

  So we have a lack, you know, you've heard the adage, for some boys in some communities, the first male role model they have is a prison guard. So I think there's some basics that we just need to get more men involved in boys' lives. Also, I just think there's a series of social and economic programs to lift up young people. Twenty, people under the age of 40, 24% less wealthy than they were 40 years ago. People over the age of 70, 72% wealthier. We have slowly but surely implemented a series of tax policies that reflect the following. Old people have figured out a way to vote themselves more money. So $120 billion cost of living adjustment in social security flies right through Congress. The $40 billion child tax credit that would benefit young families gets stripped out

• 42:07Scott Galloway?

  of the infrastructure bill. So there's some, I think we should start with the programs that lift all young people up. Because if you put more money in their pockets, quite frankly, there's just going to be more mating. If you think about the greatest, that's true. Where do men go? You know, in New York, in Austin?

• 42:24Chris Williamson?

  Hmm.

• 42:25Scott Galloway?

  If you think about online dating, right? What does a man need to do? What is it? 70%, I think a lot of, I think I'm parroting a lot of your stats. 70% or 80% of people who've been married longer than 30 years say one was more interested in the other in the beginning. And it was almost always the man who was more interested, right? You have a room of 100 people and there's alcohol. Almost all of the men at that moment would have sex with almost all the women. Most of the women would sleep with none of the men. They have a much finer filter. What happens over time? I hung out with him at church or temple and I really liked the way he treated his parents. I worked with him and he was just so good at his job. We would meet up at after hour with friends for happy hour and he was really funny. I liked the way he smelled. Men have

• 43:08Scott Galloway?

  to demonstrate excellence. Where are the venues of the third places now that men demonstrate excellence? They're not going into work, a lot of them because of remote work.

• 43:17Chris Williamson?

  And even if you were in work, there would be some policy against dating inside or a concern about.

• 43:21Scott Galloway?

  Don't be that guy. And a third of relationships used to begin at work. And by the way, about 99.8% of them are consensual.

• 43:27Chris Williamson?

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• 44:11Chris Williamson?

  which is why Eight Sleep has been clinically proven to give you up to one hour more of quality sleep every night. And if you're still on the fence, they have a 30 day sleep trial. So you can buy it and sleep on it for 29 nights. And if you don't like it, they'll just give you your money back. Plus, they ship internationally. Right now, you can get up to $350 off the Pod 5 by going to the link in the description below, by heading to eightsleep.com/modernd wisdom and using the code MODERNWISDOM at checkout. That's E I G H T sleep dot com slash modern wisdom and modern wisdom at checkout. Have I given you my bit about the hyper responders to Me Too? Have I given you this one? This is cool. This is wet clay stuff, so go gentle with me on it.

• 44:54Chris Williamson?

  Me Too advice was absorbed disproportionately by men. The men who probably needed to actually be more confident around women took "don't be pushy" to heart. And the men who were just blowing through boundaries already disregarded it entirely. And I think this has resulted in nervous guys having their fears confirmed. I knew I was too much for them. I knew that they didn't like me. I knew that I was already that this was crossing some sort of a boundary. And, you know, David Buss's book, Bad Men, or Men Behaving Badly in the US, identifies this perfectly. It's not a thousand guys doing a bad thing each. It's one guy doing a bad thing a thousand times.

• 45:39Chris Williamson?

  And there's a small cohort of them committing all of the assaults over and over. This is why the it's not all men, but it's always a man thing, which hides it's all men. Like, the subtext is that it probably is, or it could be, or something like that. The same, the man or the bear thing was the exact same, that I'm not gonna go on a date because I might be unalived. All of this just sort of reinforces the dangerousness of men. But you might have seen these videos of really attractive girls in New York, mostly, doing stuff like stealing finance guys salads. Do you see this video? There's this girl doing her hair, really pretty girl, and she's saying her or her friends are stealing, going into Sweetgreen

• 46:22Chris Williamson?

  and stealing finance bros salads, looking at the name on the order that they pre-ordered. Looking at the name, finding them on Instagram, messaging them, and saying, hey, so sorry. Looks like I accidentally picked up your salad. And in a desperate attempt to try and talk to them, there's another video, famous video of a girl, party dress, she must be mid twenties, blonde hair, fully done up, big boobs, walking down the street going, I just want one guy To approach. to buy me a drink tonight. There's another one of a girl walking through Central Park. Big naturals, no bra, skin glowing, and she calls it out herself. She's like, what does a girl need to do? To like, get some attention from her. Here I am again, looking nice in Central Park, ready for nobody to come and talk to me.

• 47:06Chris Williamson?

  And there is a bit I see in guys, and I see sort of in myself, this sense of, well.

• 47:15Chris Williamson?

  What did you think was gonna happen? When you said that the male gaze is toxic? When you said that any attention from a man to a woman? Twenty percent of Gen Z say that a man approaching a woman in person always or usually constitutes harassment.

• 47:27Scott Galloway?

  Mm hmm.

• 47:28Chris Williamson?

  Men already had approach anxiety. What do you think the pick-up artist movement was about? Like, what was it about? It was about overcoming approach anxiety, the single scariest thing that a man ever has to do because rejection feels like fucking existential pain. This is the end of my genetic lineage. And we had all of this going on at the same time that the T app was happening. So you had, in one breath, women who were very attractive saying, I wish that men would approach me more. And when the data leak from behind the T app came out, I would say that the crossover between the rumor starting group from the T app was not the same as the big, natural, skin glowing, party maxi dress, long hair,

• 48:13Chris Williamson?

  you know, nice girls from that. And you think, okay, so in one breath, you're saying, we, women, want guys to approach us more. And in the other, there is an app that's number two on the App Store that is dedicated to warning women off of men for how dangerous they are with substantiated and unsubstantiated claims. Trying to just blend these two worlds together, it did feel a little bit like the inverse of luxury beliefs, that I don't know whether many of the really attractive women would be on the app submitting their rumors. I feel a little bit like if you're not getting approached much by men, it's very easy to be on an app that kind of castigates men for what they've done in dating because it wasn't happening to you.

• 48:56Scott Galloway?

  So, a lot there. So I've served on seven public company boards. And there was a, during the Me Too movement, I would say it felt like a third of the time, but maybe it was 10 to 20% of the time we were talking about sexual harassment claims. And it was almost always, um, there was a little bit of, I think, sometimes women feeling like they could grab virtue by being victims. I think some of the claims were a little bit over the top. However, that was the minority. The majority of the claims were simple. It was powerful men who had been for too long told that they could do or say anything with no repercussions.

• 49:37Chris Williamson?

  Just to, just to clarify, I think Me Too was an important redress to precisely that problem. I think that it was necessary, but it sought to sanitize the toxic elements of male behavior.

• 49:49Scott Galloway?

  Yeah.

• 49:49Chris Williamson?

  And instead, it just sterilized all.

• 49:52Scott Galloway?

  So what's happened is the following.

• 49:56Scott Galloway?

  And so the question is, how did we deal with it? And my view is the following. I've had, I've started several companies. I've been to eight weddings of people who met at my work. Right? So the idea that they both were exactly the same amount of attractive to each other and their lawyers met in the lobby and negotiated a coffee. People figure it out. And if you don't know the difference between harassing somebody and expressing interest while making them feel safe, you've got bigger problems. But my attitude was, we used to have socials and we'd have alcohol. And the HR person, whenever I hear an HR person saying, we, we've got to discourage relationships at work. It's almost someone who's already found their spouse.

• 50:37Scott Galloway?

  So we're asking kids to work 12 hours a day. My companies were always high growth, high tech companies where it was like, look, you're not going to have any balance here. And it's almost always kids in their twenties and thirties. That's the kind of companies we had. So of course they started hooking up and we never had a situation where someone came to HR and said, this person is harassing me. And one of the, one of the downsides of being a very attractive male, or especially a very attractive female, is you're probably going to have to learn how to politely deflect interest. And I would argue that doesn't mean you, you're open to nor should be subject to unwanted advances.

• 51:19Scott Galloway?

  But you're going to probably get more overtures from people that you aren't necessarily interested in. And I would argue that most women and some men who face that wonderful problem, figure out how to deal with it.

• 51:29Chris Williamson?

  Calmingly.

• 51:30Scott Galloway?

  Yeah, just, oh, sorry, whatever. They figure it out.

• 51:35Scott Galloway?

  The the difference between something that's romantic and something that's creepy is the perceived attractiveness of the approach, right? Brad Pitt is never accused of being creepy, right? So the question is, what we told men was, young men, that don't risk it. It could. And also, the flip side of that is, they have so much, they have such a low friction, low risk way of getting some reasonable facsimile of that with porn.

• 52:09Chris Williamson?

  Through porn, yeah.

• 52:10Scott Galloway?

  That you've said, okay, danger in the real world, it's getting easier and more lifelike in the online world.

• 52:17Chris Williamson?

  Yeah.

• 52:18Scott Galloway?

  And I'm not exaggerating. If I'm ever, there's a members' club opening every two weeks.

• 52:22Chris Williamson?

  And you keep joining all of them.

• 52:24Scott Galloway?

  And I keep joining them because I'm in the midst of my, I'm in the midst of my midlife crisis tour, right? That's the bad news.

• 52:30Chris Williamson?

  Ferrari, membership club.

• 52:32Scott Galloway?

  No, I couldn't fit in a Ferrari. The good news is, I'm gonna grow out of it in about 20 or 30 years. I'm not exaggerating, once or twice, every time I'm out with friends, women will say, "Men don't approach me. They just don't approach me. They never come up." And I think that men have been, young men have been taught, okay, don't approach women. And I think there needs to be an adult in class or some sort of education that says, "You need to learn how to approach, express romantic interest while making someone feel safe, and here's the key, no. If you're not getting a lot of no's, you're not getting to amazing yeses." What you have here, Chris, didn't just happen.

• 53:15Scott Galloway?

  You just didn't show up and say, "I'd like a top 10 global podcast." You got out a big spoon and you ate shit and you called guests and they said no. I think the first few times you reached out to me, I said no.

• 53:26Chris Williamson?

  You did, you bastard. Someone brought this up yesterday at this live event I was doing. This guy from the back of the room said, "Do you remember in 2019, I was on Aubrey Marcus's coaching program and you desperately wanted him on the show and you tried and he'd said no, and then I got you?" And it was some dude from six years ago that piped up at the back of this event. I was like, "Man, thank you so much for doing that." Yes, the network, every single different bit that I could do in a desperate attempt to try and get fucking Scott Galloway on or whatever. Look at you now, I can't get rid of you.

• 53:54Scott Galloway?

  That's right. Now, now I'm like, "Hey, when am I coming on? When are you in the UK?" So look. Young men have been taught that they can have a reasonable facsimile of a low friction life online and not to risk no. And I think that part of male mentorship, I mentor or coach young men and I have two or three at any time. And one of the things, exercises I go through with them is I need you to be at least once or twice a week in the agency of strangers, doing something for something bigger than you. Volunteer group, church group, writing class. And this is what we're gonna do. Three weeks in, we say, okay, I need you to ask someone out for coffee or say, let's go to the pub and watch a game. It can be an expression of friendship and expression of romantic interest.

• 54:38Scott Galloway?

  And I said, and the key, the objective is no. Cause most of the time you're gonna get a no, a soft deflection. And then the next day, you're gonna call me and I'm gonna say, are you okay? And you might say you're bummed, but you're fine. Because every great yes I've gotten to, whether it's raising money from a venture capitalist, starting a company, getting a big client, having, getting a date with someone who was out of my weight class. The only thing that was, the only thing that, the only thing I knew that was involved in that was a lot of no's before it. And so what we're teaching men is that unless it's a hundred percent certain, and there's never a sure thing, there's very rarely certainty, the risks of no are just too much of a downside.

• 55:16Chris Williamson?

  Why do you think it's harder than ever for men to form close friendships? You would assume perhaps.

• 55:22Scott Galloway?

  I think it's a lack of third spaces, not as many people going into work. And also keep in mind, right now, the entire global market has been connected to rage and isolation. Forty percent of the S and P by market cap is 10 companies that are either in social media, online, or AI. A big part, not solely, but a big part of all of those things are trying to do one of two things. Enrage you, figure out your political leanings, and then serve you content that confirms your belief or gets you angry at the other side. So you keep coming back and commenting, more enragement, more engagement, more Nissan ads, more shareholder value.

• 56:04Scott Galloway?

  Or saying, okay, I've given you five or six talking points for your interview with Scott. Would you like me to put them in bullet form? Would you like me to make them more funny, more provocative? And you're just sitting there looking at OpenAI or Anthropic for an hour, two hours. So now 40%, we talk about the S and P 500 in the US. It's not, it's the S and P 10. 70% of the earnings growth and the increase in the markets has come from 10 companies. And those 10 companies are in the business of attention and addiction and rage. So we've connected sequestering people, especially young people who have a more risk aggressive brain. We've sequestered them. We've connected shareholder value with enraging them and sequestering them from each other.

• 56:49Scott Galloway?

  So you not only have 40% of pubs, and this is your business, 40% of pubs and nightclubs in London have closed down since COVID.

• 56:54Chris Williamson?

  Yep.

• 56:55Scott Galloway?

  Remote work is a big thing. People aren't going to church as much. So where do people come together, demonstrate excellence? And then they have the deepest pocketed companies with godlike technology trying to convince them. No, no, no, no, don't spend more time looking at someone's face and talking to them. Spend more time looking at a screen.

• 57:13Chris Williamson?

  Can't talk to us.

• 57:13Scott Galloway?

  So we are, I feel as if we're evolving a new species of asocial, asexual males. Where they were literally planning our own extinction.

• 57:22Chris Williamson?

  Well, think about this, who does that leave room for? It leaves room for, yeah, sure, some guys that have got very holistic, integrated, emotionally attuned, like escape velocity from that. But it also leaves an awful lot of room for the residual psychopaths and sociopaths and narcissists and guys that blow through boundaries. So as you select out the cinnamon roll men who would have made great husbands if they'd just been given a bit of encouragement. What you're left with are kind of the Viking raiders that would have been useful at Lindisfarne in fucking 800 AD, but maybe a little bit less now.

• 58:01Scott Galloway?

  So just to be equal opportunity blamers. We're blaming technology, we're blaming corporations, society, men.

• 58:09Chris Williamson?

  You, blame you, yeah.

• 58:11Scott Galloway?

  We've been seduced, we've seduced them, or they've fallen victim to this notion they don't need to take risks. If you look at media online, basically, as far as I can tell, TikTok and Reels and the media have basically told women.

• 58:30Scott Galloway?

  One strike and you're out as a man. Celebrates, "You are a beautiful, independent woman. You don't need that man. Walk right out on him." And let me just, spoiler alert, we're deeply flawed. Very few of us are gonna get it right. We're gonna forget to open your door. We're gonna maybe forget to order you the Uber. We're gonna maybe not make eye contact with the waiter every time. And there's, the basic zeitgeist of online is like constantly telling women to exit the relationship, that if he doesn't meet the following thing, everything is a red flag. And so it's sort of, it's sort of, okay, media's telling men, "Don't be that guy. Don't be a creep. Come over here."

• 59:12Scott Galloway?

  Online gaming or porn. And with women, you're queen and you deserve better. And the advice I give to men, I ask them very basic questions with men in dating. The first thing I say is, "Would you want to have sex with you?" Right? Do you take care of yourself? Do you work out? Do you know how to dress? And if you don't know how to dress, find a woman or a gay man who can dress you. Do you have a plan? You don't need to be a baller, but do you have a plan? Are you kind? Do you have a practice of being kind to people? Would you want to be with you? And the advice I give, and I don't coach nearly as many young women, is what I call a second coffee. And that is, if there aren't sparks, I mean, if you really don't, if you don't like the guy or whatever, fine, I get it.

• 59:53Scott Galloway?

  But if it was just okay, maybe give it a second coffee, because the majority of long-term relationships, it wasn't, it wasn't nodding here. It wasn't like sparks in the beginning.

• 1:00:04Chris Williamson?

  I think you should be very skeptical of sparks in the beginning as well. Because what we assume is that that's something special between us and the person. What it is in reality is that person is sparky with everybody. That that person is just

• 1:00:17Scott Galloway?

  That's interesting.

• 1:00:17Chris Williamson?

  Alluring, or they're bewitching, beguiling in this way. Yeah, and they just have something that exists. It's not, let me tell you, it is not predictive of a successful relationship. Quote from The Guardian, "Where young women are encouraged to seek out positive role models for their own good, young men are frequently encouraged to seek out positive role models so that they treat women better." This asymmetry between, like, women are able to look after women and men also should look after women in this way. There's a reason, I think it makes sense. At least from a supply and demand perspective about why it is that women have said, well, his red flag culture, he doesn't meet the criteria because the likelihood is that there will be a line of available men coming in after.

• 1:00:59Chris Williamson?

  Talking about men's icks for women almost doesn't work because implied in you have an ick is you also have options. Whereas realistically, it's like, hey dude, fucking be grateful with what you've got. Right? Like, hold on to that thing because there might not be another one coming. And this has been true for pretty much all of time. What is it? Twice as many female ancestors than male ancestors. Eighty percent of women reproduced, only forty percent of men. Yeah. So you go, okay, get fucking, whoa, whoa, whoa, you struck the lottery. Like forty percent? That's not that great.

• 1:01:29Scott Galloway?

  But the reality is, I mean, it's a harsh thing to say, we're disposable. Right? I mean.

• 1:01:33Chris Williamson?

  Have you seen this? I learned this, I couldn't wait to drop this stat on you. In the trolley problem, eighty-eight percent of participants would sacrifice a man over a woman.

• 1:01:42Scott Galloway?

  Yeah, but it's evolutionary because if you have a village of a hundred people, fifty men, fifty women, forty men go off and die in war.

• 1:01:50Chris Williamson?

  Ten very happy men.

• 1:01:51Scott Galloway?

  Village survives. Forty of the women gone, village goes out of business. I have a friend who has a farm and he has all these deer, hundreds of, I don't know if you call them does, female deers, and they're like, I need some stags to keep the thing alive. All you need is two or three.

• 1:02:05Chris Williamson?

  A stag. Need one very, very well-stabbed stag.

• 1:02:07Scott Galloway?

  You just need two or three of them and it'll, it'll take care of it. So we're, we're disposable.

• 1:02:11Chris Williamson?

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• 1:02:56Chris Williamson?

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• 1:03:27Scott Galloway?

  Mm hmm.

• 1:03:28Chris Williamson?

  What's broken in the current equation?

• 1:03:31Scott Galloway?

  Well, there's a general notion that it's a problem that women, womanhood and femininity is a feature and manhood and masculinity are a bug. And it's been really unproductive to conflate toxicity with masculinity. And I've been saying, there's no such thing. There's violence, there's cruelty, there's oppression. Those are the exact opposite of masculinity. And, uh, you know, I've got this book coming out.

• 1:03:58Scott Galloway?

  You know, I try to, I think all young people need a code. And that is, and I don't think I had it and I think I really struggled with it. And some people get a series of principles that help you make or guide you around a hundred decisions you have to make every day, right? How you treat others, how you treat yourself, what to do when you face a difficult decision. And some people get that code from their family. Some people get that code from their religion, from the military. You can even get it from work. I think the first code I got was from Morgan Stanley, like around professionalism and how you treat other people. But I think there's a lot of young men that are what I'll call codeless. They don't have anything to hold on to. And I'd like to think that masculinity for a lot of young men could serve as a great code.

• 1:04:41Scott Galloway?

  But we need an aspirational form of it, right?

• 1:04:44Chris Williamson?

  And for me. Can't just be, be less this, be less that.

• 1:04:47Scott Galloway?

  Yeah, not, not avoid this, don't do this, don't do this. It's like be this and also lean into the fact that the majority of people born as men are going to have an easier time leaning into masculine features. It's going to come somewhat naturally. It's going to feel right. It's going to feel somewhat easy. And the three kind of legs of the stool are one provider. I just think in a capitalist society, men are always going to be disproportionately evaluated on their economic viability. That doesn't need me to be a baller, but you need to be responsible, you need to make some money. You need to show a certain level of discipline that you can make money, save money and be responsible and potentially provide. Now, sometimes that means getting out of the way of your partner who's better at that whole money thing and taking responsibility at home. That's also, I think, a form of masculinity.

• 1:05:33Chris Williamson?

  But generally. Challenging one to thread, very challenging one to thread.

• 1:05:36Scott Galloway?

  Well, as I said that, I even thought I'm doing what you say I do. I'm acknowledging the other side.

• 1:05:41Chris Williamson?

  Yeah, yeah, yeah.

• 1:05:42Scott Galloway?

  Seventy-five percent of women say economic viability is important in a mate. I think it's ninety percent.

• 1:05:47Chris Williamson?

  I mean, you've seen the stats. If a woman loses her job, there's no change in the likelihood of divorce. If a man loses their job, it's like a fifty percent increase.

• 1:05:53Scott Galloway?

  ED drugs go way up.

• 1:05:54Chris Williamson?

  Yeah, fifty percent increase use in erectile dysfunction medication.

• 1:05:58Scott Galloway?

  There's just no getting around it. What I tell young men, you gotta be economically viable.

• 1:06:02Chris Williamson?

  And by the way. Just to just to pause on that, and I really want you to sort of hold where you're at. This.

• 1:06:09Chris Williamson?

  I had a conversation with Dr. Robert King, and he does this really great evolutionary psychology assessment of the female orgasm. Is it spandrel? Is it a byproduct? Is it pointless? Is it a selection criteria? What's it there for? It's interesting. It's not needed for conception. And he did something that no one's ever done when talking about this. He's very pro-woman. He did something that no one's ever done, and he basically says the female orgasm is another selection criteria. It's another hoop that men need to jump through, and it's determined by sensitivity and dominance and skill, basically, like thrust skill.

• 1:06:52Chris Williamson?

  And I was like, well, you know, this seems very sort of judgmental in a way. It seems exclusionary. It seems like kind of magical as well. There's like all of this stuff that you kind of don't control, like dominance sensitivity. Interpretation, as you said before, the attractiveness of the person that you're doing it with. And he just said, yeah, yeah, it is. It is. And I was like, he went on for a little bit longer. The point was, he called out the fact that this game is not rigged, but it is difficult to play and it is biased. And I think when you're talking about, hey. Guys, you do need to be a provider. And if you are not, you're going to be swimming uphill.

• 1:07:34Scott Galloway?

  Yeah.

• 1:07:35Chris Williamson?

  Just accepting that as a fact allows us to go, okay, allow me to play the game. What feels really unfair as a man is to hear, we don't need no man. I'm an independent woman. I can do this on my own. I'm gonna be the breadwinner. And also somehow, in order to square the circle, I seem to be selecting guys who are above and across from me. It's like, look, just call out the game for what it is. Call it out that, don't, what I really want is a masculine man. No, say it. Because if you say it, guys will go, all right. I know the game. As opposed to this weird, you want to have your cake and eat it too. You want to say it's not needed and then still select for it.

• 1:08:19Chris Williamson?

  That feel, I think for a lot of guys, it feels a little bit like being gaslit. It feels like, like, like reverse gaslighting. And um, that I think is important to say. If there is an imbalance, if it's like, yeah, guys, you're, you're really gonna have to work, you're gonna have to work harder. Like, the education system is more difficult for boys than it is for girls. We can just say it. We can just say that that's the case. As opposed to having to do this land acknowledgement, neutralization stuff of like trying to get the pH balance back to like someplace that it isn't in all areas. And there's other shit that the pH balance can be off on that and just calling that out too. It's like, hey, women, maternity leave, it's gonna, it's really gonna fuck, fucking suck. Like, it's really gonna hurt. And if you're in America, it's gonna hurt even more.

• 1:09:03Chris Williamson?

  It's not good and unfair. We can just have that.

• 1:09:07Scott Galloway?

  Yeah, the, the, like, I find comfort whenever I get into a discussion with someone and we're on different sides of an issue, I find comfort in data. We talk a lot about luxury items. Primary, a luxury item is there to make you feel closer to God and more attractive to the opposite sex. That, that's what irrational margins translate to making you feel closer to God or more attractive.

• 1:09:29Chris Williamson?

  The veblin' goods for God as well.

• 1:09:31Scott Galloway?

  So the new luxury item, hands down, is marriage. And that is, if you're a male in the upper quintile of income-earning households for your age, three quarters of them will get married. If you're in the lowest quintile as a man, uh, one quarter. So the new luxury item is marriage, is your selection set of mates. And the greatest innovation in history.

• 1:09:55Scott Galloway?

  I mean, the idea of the middle-class man having an opportunity to mate, that's a relatively new innovation in society. It used to be the top 10% men had 80% of the mating opportunities. Back to your notion that 80% of women have reproduced and only 40% of men. The greatest innovation in history isn't the iPhone or the or GPS. It's the American middle class. So and it started with seven million men returned from World War II to America in uniform. They were fit. They had demonstrated heroics.

• 1:10:23Chris Williamson?

  Pensions.

• 1:10:24Scott Galloway?

  And then we stuffed a bunch of money in their pockets. The GI Bill, the National Highway Transportation Act. Basically, America have monopoly on the global economy. The most productive nations in the world from a manufacturing standpoint, Germany and Japan had been leveled. So if you wanted to buy a crane or fertilizer, you had to come to America.

• 1:10:43Chris Williamson?

  Come to daddy.

• 1:10:44Scott Galloway?

  So you had men who were fit, attractive, had money to buy a house, a car.

• 1:10:50Chris Williamson?

  Demonstrated competence.

• 1:10:51Scott Galloway?

  Demonstrated excellence. And what do you know? Women found them really attractive. And we had the baby boom. We had a lot of mating. And I'd like to think that liberal policies said, OK, this prosperity is so wonderful. Let's bring non-whites and women into the same prosperity. So that, in my view, was the greatest innovation in history. Now, what do we have? We have a group of men who, quite frankly, are just not very attractive to women. And I think a lot of it is economic. Some of it is a lack of confidence and going extremely online, being more prone to nationalistic and misogynistic content. But I think that's a function of them not having the same opportunities they used to. So they're looking for demons.

• 1:11:29Chris Williamson?

  Arrow of causation is going in the other direction.

• 1:11:31Scott Galloway?

  It's a downward spiral. But my thinking is, in addition to national service, if you consistently make it harder for a young man to be economically viable, and you have to acknowledge that that is still the primary consideration, regardless of what MSNBC or the New York Times or even some women are going to tell you. If a dude is not economically viable, his mating opportunities are scant.

• 1:11:56Chris Williamson?

  Did I ever tell you about what I wanted to do with a live audience? I was going to go on some shows, some big American show, live audience thing. And I was going to talk about the tall girl problem. And I wanted to do a live experiment. And I thought this would be really funny. It's a little bit manipulative, but I thought it'd be really funny. So I wanted to get everybody in the audience. And I wanted to say, ladies in the audience, would you be able to put your hand up? If you would be prepared to date a man who doesn't earn as much as you? And a lot of hands would go. Would you be prepared to date a man who isn't as educated as you? Hands will go.

• 1:12:25Scott Galloway?

  So much consumer dissonance there.

• 1:12:26Chris Williamson?

  Would you be prepared to date a man who is not as tall as you? Maybe some fewer hands would go up. And say, okay, can I get all of the women in the room to stand up for me, please? That are in a relationship or actually everybody, we can use your previous boyfriends as well. So everybody can stand up. Will you sit down if your last boyfriend earned more than you? Think that's half the room. Do you sit down if your last boyfriend was more educated than you? Think, okay, would you sit down if your last boyfriend was as tall or taller than you? There's no one left in the room.

• 1:12:57Scott Galloway?

  Yeah.

• 1:12:57Chris Williamson?

  I'm aware that I've stacked three things on top and I did the other one individually. It was a bit manipulative, but you would show, okay, here is stated preferences and there are revealed preferences. And it's all well and good with MSNBC or the New York Times saying, oh, you know, like, who says that you need to have traditional blah, blah, blah. It's all right. Tell me who you're dating.

• 1:13:17Scott Galloway?

  3,000 years in.

• 1:13:18Chris Williamson?

  Tell me who you're dating.

• 1:13:19Scott Galloway?

  Yeah.

• 1:13:19Chris Williamson?

  What's your, what's your partner look like?

• 1:13:21Scott Galloway?

  Yeah.

• 1:13:21Chris Williamson?

  Oh, he's fucking six foot two and built like a brick shithouse. Wears plaid shirts and hacks things on a weekend.

• 1:13:29Scott Galloway?

  Well, a lot of it too is the online, the online dating world. It used to be people met, met others at work through friends, through family, through school. Now the primary means of meeting people is online. And because you can't demonstrate excellence, it's not about smell. It's not about humor. It's not about body language. It's a little bit about persistence, but not, you know, the persistence can come across as harassing harassment. It's come down to a couple of things, very basic things. Your ability to signal resources. I work at KKR, I went to MIT and oh, somehow my Rolex ended up in my profile picture. And height, height has become, use a term that I wouldn't use, use the term big naturals.

• 1:14:11Scott Galloway?

  The new, the new term, the new big naturals for men is height. Because it can be objectively expressed online and women have decided.

• 1:14:21Chris Williamson?

  Do you remember when, uh, do you remember when Tinder did a, they did a, uh, April Fools joke and maybe it was Hinge did an April Fools joke saying, we're now allowing you to have filter for height. They brought it in. They brought in the height filter.

• 1:14:36Scott Galloway?

  Well, it's become, it's become the.

• 1:14:41Scott Galloway?

  So people say that if a woman with a big chest walks into a room, something happens to the energy of the room. And the men are very focused on that woman. Supposedly, the same now is true of tall men. Because women raised in an online dating generation, one of the key criteria or one of the things they all talk about is height. And you've seen the TikToks of women who want a guy who makes six figures and six feet. Okay, what is that, 2% of men?

• 1:15:09Chris Williamson?

  Darling, you're five foot three. You don't know the difference between 5'8" and 6'2".

• 1:15:13Scott Galloway?

  Yeah.

• 1:15:14Chris Williamson?

  I told you this story. This is where the tall girl problem thing came from. I have a friend whose sister is 6'1", and she saw this guy in the supermarket pushing a trolley, 6'4", strapping looking dude, like not too showy, just a nice, reliable, strong sort of guy. She's like, wow, I could even wear heels with him. Apparently, she turned a corner. He would sort of went down this aisle and she was going to follow him down the aisle. He went down this aisle and went and put his arm around a woman who was like 5'4". She was like, this fucking bitch. It's like, you could have had 5'6", you could have had 5'7", you could have had 5'8", you had to take the guy that was 6'4". That was for me. That was my market. You've just dated like a foot and an inch higher than you. And you didn't need to.

• 1:15:59Chris Williamson?

  But yeah, you get that sort of capturing in that way. So anyway, you said provider is the first one.

• 1:16:05Scott Galloway?

  Provider. I just think a man needs a plan, a young man. I tell young men, assume you're going to need a plan that makes you potentially a viable provider for a family. Because whether a woman decides to have kids or not, I think she's hardwired to be predisposed to an opportunity where she could have kids. The second is protector. I think that it's important that men, you want to lean into your advantages.

• 1:16:32Scott Galloway?

  The male form, we celebrate, women can produce bones, organs and give birth. That's singular. It's incredible. And I do think we celebrate it. Men under the age of 30, their flexibility, their speed, their denser bone structure, their double twitch muscle, and then you pour over it this amazing substance called testosterone. Men, and you know, your example of this, I say jokingly, semi jokingly, that any man under the age of 30 should be able to walk into any room and know if shit got real, they could kill and eat everybody or outrun them. You should be really strong and really fast. Like as someone who just turned 60

• 1:17:10Scott Galloway?

  and has been working out my whole life, I just marvel and miss that young, ripped, really strong, really fast dude.

• 1:17:18Chris Williamson?

  And he could recover from workouts within hours and do it again.

• 1:17:22Scott Galloway?

  It just felt great to be able to bang out 25 strict pull ups. It just felt fucking awesome to feel like if a fight broke out at a bar, I could step in between the two and have the physical presence to deescalate. That made me feel really masculine. And if you feel, if you think about the most masculine jobs in the world, cop, fireman, military, at the end of the day, what they do is they protect. And what I would tell young people is that, or people thinking about getting in a relationship and having a family, is the only time I have ever felt any real sense of peace, I struggle with more. And that is no matter how much money I have, no matter how many social opportunities I have to be in something fabulous.

• 1:18:08Scott Galloway?

  I just went to a conference that had like seven of the 10 wealthiest people in the world and former prime ministers and, and I-

• 1:18:15Chris Williamson?

  So sorry to hear that.

• 1:18:16Scott Galloway?

  Yeah, but in the middle, I'm like, how do I get to Allen and Company? I haven't been to that conference. It's never enough for me. I always want fucking more. And when I was single, I wanted-

• 1:18:31Scott Galloway?

  By Friday, I was like, how do I get to more fabulous brunches? How do I get to an environment with more interesting people? How do I get to date hotter women?

• 1:18:39Chris Williamson?

  The next member's club.

• 1:18:42Scott Galloway?

  The only time I have ever felt sated like this is enough is occasionally I come home and my kids are asleep and they're safe in a wonderful home. My partner is happy and everything is safe and I feel like I'm protecting. And my dogs come in and jump on me and I feel like, okay, this is like, or I'm watching a football game and my sons roll in and just instinctively throw their legs over mine, just instinctively because they're so comfortable with me and they feel a certain sense of calm. That's the only time I've ever felt like this is enough. This is it.

• 1:19:23Chris Williamson?

  I can't wait for that.

• 1:19:24Scott Galloway?

  And it's because, quite frankly, it comes from a protection instinct.

• 1:19:28Chris Williamson?

  Yeah, well, you're still doing something without laddering up to strive for more, right? You're contributing just by your presence.

• 1:19:34Scott Galloway?

  Well, and it's important that we have a competitive instinct. Men are supposed to be competitive. Men aren't supposed to feel sated.

• 1:19:39Chris Williamson?

  Society wouldn't have driven forward particularly quickly if we didn't have that.

• 1:19:42Scott Galloway?

  Yeah, and I struggle with that. I think a lot about addiction and that is continuing to engage in something even though it's bad for your life. I'm addicted to money and I'm addicted to the affirmation of strangers. And those, both those things get in the way of my life and.

• 1:19:56Chris Williamson?

  Have you made peace with that?

• 1:19:58Scott Galloway?

  Well, just being cognizant of it. I think everybody has a certain level of addiction and you just need to be aware of them such that you can modulate them. I love alcohol and THC. I'm really good at it. I'm great at alcohol.

• 1:20:09Chris Williamson?

  I'm horrendous at both, so you can take all of mine.

• 1:20:11Scott Galloway?

  Well, there you go, but you acknowledge it. I'm a much better version of me, a little bit fucked up. I've gotten more out of alcohol than it's gotten out of me. I'm emotional in a good way. I'm friendly, I'm funny, I'm outgoing. Sober, I'm fairly intense and boring. My kids do these auctions where people get to bid on dinner for me and I just know they're going to be disappointed because they hear me on a podcast and they think I'm charming and warm. I'm not. I'm fairly intense and quiet. Anyways. But I love those things, but I'm not addicted to them. When I started at Morgan Stanley, I gave up pot. I'm like, shit's just got real. I gotta show up. I'm not as well educated as my peers here. I just don't need substances. I got my high, my blood pressure went almost borderline. I just stopped drinking for three months.

• 1:20:55Scott Galloway?

  I uploaded air, I had all my blood tested, uploaded into AI. I all came back with the same fucking thing. Stop drinking. Idiot. Yeah, drink less, moron. And I'm like, how much you drinking? When I'm really honest, I'm like, I was drinking a half a bottle of Maker's Mark every week. And it said, stop drinking. So I stopped drinking. Fixed it. Fine, done. I can't get past thinking about money every day. I'm done, I've got enough. But every day I'm checking my stocks, trying to get into deals, working harder than I probably need to. Also, I'll have some weekends ruined and be less present with my family because of shit that was said about me online by probably Russian bots. Right? That just shouldn't affect me. So I'm addicted to those two things.

• 1:21:38Scott Galloway?

  But anyways, protector, you want the most satisfying thing is feeling like you can de-escalate situations, that people look to you to protect them, that you absorb more blows. You, you, you notice their lives, right? You're, you're, you're somebody they look to for comfort and for security. That is the most satisfaction I have ever felt. And then the final thing is procreator. I think we need to embrace and appreciate young men who are really horny. And that is, I think. I would, yes. I think wanting to have sex, there's fire, right? Fire can be bad. If it's channeled in bad ways, it can burn down a forest.

• 1:22:19Scott Galloway?

  But if you can put it in an engine with spark plugs, it can create tremendous productive motion forward. And if you use that desire to establish romantic and sexual relationships, to be a better person, to demonstrate kindness, to be a better dresser, to have a plan, to be in good shape, to smell nice. I think it can be a fantastic, to be well read, to be interesting, to have, have hobbies and passions, to learn how to fucking listen. Like I, and when I'm coaching these young men and they talk to me about their dates, I'm like, how many questions did you ask her? I mean, ask her, like, instead of it just being, most dates for a young man are what I call controlled boasting, where they just, just, just diarrhea of the mouth, trying to talk about how awesome they are.

• 1:23:00Scott Galloway?

  Like, ask her about her and listen and, and follow up and ask questions and get to know her. Everyone loves to talk about themselves.

• 1:23:07Chris Williamson?

  It's also way easier to be interested than interesting. You don't actually need to have that much going on in order to be interested in somebody.

• 1:23:16Scott Galloway?

  Well, it's like, it's like having a great sense of humor. You can either be really funny, which is really hard, or you can just laugh out loud at anything remotely funny. And people think you have a great sense of humor, right? And it makes everyone feel good about themselves. But wanting to have, wanting, I mean, this is what men are up against. I graduated from UCLA with a 2.27 GPA. You're British, so you don't know, that's not very good. Okay. That means I was on academic probation three times. I was subject to dismissal twice. I came very close to being kicked out of UCLA. The, the things I primarily learned at UCLA were how to make bongs out of household items and every line from Planet of the Apes. I wasn't mature enough to be at college. I barely got through. One of the reasons I graduated from college, one of the few reasons I went on campus,

• 1:24:02Scott Galloway?

  was anytime you went onto the campus of UCLA, it was like a bad Cinemax film. There were so many ridiculously hot people everywhere and they were all pretty friendly. We were all at UCLA.

• 1:24:15Chris Williamson?

  I saw, I saw that, I replied to you, I think, on Instagram. I saw a photo of you with hair.

• 1:24:19Scott Galloway?

  Yeah.

• 1:24:20Chris Williamson?

  Holy fuck. You must have been doing damage at UCLA back in the day.

• 1:24:25Scott Galloway?

  Well, I'll come back to that, but, well, I'll stop Derek, as I love talking about me. When I got to UCLA, I was 6'2", 148 pounds with bad acne. I looked like Ichabod Crane with bad skin. And I joined the crew team and I put on, in about two years, I didn't look like you, but I was pretty close. I put on about 22, 24 pounds of muscle. And I took this drug, which changed my life, called Accutane, cleared out my skin, cured it. And I remember, Chris, literally the moment that I was at a fraternity party and I looked at this woman, Cecilia Baranca, I think her name was, she was a cheerleader and she was so beautiful. And I looked at her and she looked back and smiled and I thought she was looking at someone else. And I said, is she looking over here?

• 1:25:08Scott Galloway?

  And the guy next to me goes, yeah, she's, she's Indian or whatever. It was the first time in my life that a woman had like, who didn't know me. Paid attention in that way? Yeah, because I'd always use humor. I remember, I remember the first time that happened. I would always have to work my way in and make a woman laugh. And by the way, that's a skill set. I've always said, if you can, my interpretation of my imitation of a woman being snarky about humor is I'm laughing, I'm laughing, I'm naked. I thought, okay, the only way I can ever get a date is to get a woman to laugh. But UCLA, beautiful people everywhere. I used to go on campus a lot and go to class. Why? Cause there was always a non-zero probability I was going to connect with my mates, meet some women, invite them back to a party at a fraternity.

• 1:25:53Scott Galloway?

  And maybe somewhere down the line, have an opportunity to be physical with that woman. That was so motivating. Now, if I'd had on-demand porn that felt really lifelike with ridiculously hot women and algorithms calibrating in all of my fetishes on my phone and on my computer readily accessible. I'm not sure I would have gone on campus as much. I'm not sure I would have graduated from college. So a guy who wants to have, I think men need, young men need to, I can't tell a man to like just cut porn out. I think that's unrealistic, but to modulate it such that that fire of horniness leads them. I used to get so, you know why I approached strange women at bars?

• 1:26:37Scott Galloway?

  Cause I was really fucking horny. Not because I thought someday I'd like to have kids and be a productive citizen and pay taxes and own a home. I did it because I thought I would really like to figure out a way to make my own bad porn at some point. So I'm going to take a risk and approach somebody and in a thoughtful, it's not rocket science. Hey, where are you guys from? Right? It's not rocket science. I think young men need to be more focused on how do they approach a strange woman? Express sexual or romantic interest or making them feel safe. And to modulate. Their consumption of porn sets it that fire motivates them to be better men, take risks, be resilient. Oh, she's not interested.

• 1:27:21Scott Galloway?

  You you're kind, you're nice, nice to meet you. You go back to your friends, maybe order another drink and then you try again.

• 1:27:27Chris Williamson?

  With that one.

• 1:27:28Scott Galloway?

  You try again. You text them, hey, around for coffee this week? You don't hear back? You wait a week and maybe text again. After two, you stop. You don't want to be harassing, but it's okay. If you text someone once, maybe twice and they're not interested, you're both gonna be fine. You're both, and it doesn't involve HR lawyers or discriminate, you know, or harassment suits. I think men need to embrace their role as pro creators. And there's nothing like trying and trying to punch above your weight class. And quite frankly, maybe she's not initially that interested. And then she gets to know you, gets to see what a wonderful guy you are, needs to see that you're kind, that you have a plan and you establish relationship. That's what victory feels like.

• 1:28:13Scott Galloway?

  That's what it means to be a mammal. That's what it means to be a man. So provider, protector, pro creator. And then the net of it all is this wonderful thing I got from our friend, Richard Reeves, and that is surplus value. And that is, I tell my boys, I say to them, I come, when I get mad at them, I'm like, negative value.

• 1:28:35Scott Galloway?

  They're, I mean, look at your school. They're in these amazing schools, ton of research, there's a ton of brilliant people. I'm like, are you doing anything for them? And you're not doing anything for them. Granted, your parents are paying, but you're negative value.

• 1:28:46Chris Williamson?

  Extracting from the system.

• 1:28:48Scott Galloway?

  You're using the roads, you're using the tube. If you get sick, we're gonna go to the emergency room. The police protect us. We have the most talented young men and women in the world defending our shores. It costs a shit ton of money. You're not producing any tax revenue. You are negative value. When you become a man, it's not about age, it's not about a religious ceremony, it's not about having a family. I think there's a lot of males in our society, they get older, but never become men. And that is objectively, at what point are you adding more value than you're extracting? And there's different ways to do that. Do you notice people's lives? You know, a really good religious leader or a really good, someone says comforts people, listens to them, absorbs more complaints than the plates they make, creates more tax revenue,

• 1:29:31Scott Galloway?

  more jobs, right? Are you adding surplus value? I don't think I was adding surplus value till I was almost 30. Was in graduate school, taking a lot of concern for my mother. My relationships were always transactions where if I didn't get more from the relationship than I was giving, I would exit the relationship. So that's the point. The point is to get to surplus value where you can say across the majority of dimensions in my life, I'm creating more economic value, I'm noticing people's lives, I'm generating more love, more empathy, more concern than I'm absorbing. I think of that as like, at the end of the day, that is the measure of a man.

• 1:30:11Chris Williamson?

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• 1:30:55Chris Williamson?

  the exact same blood panel that I use. Just go to the link in the description below or head to functionhealth.com/modernd wisdom. That's functionhealth.com/modernd wisdom. What kind of risk builds men? Risk something that we're all at least hardwired in part to do. I imagine that there's some kind of risk that builds them up and another kind that destroys them.

• 1:31:17Scott Galloway?

  Well, I think constantly trying to be in rooms you don't deserve to be in. Apply to schools you shouldn't get into, apply to jobs you shouldn't get into or you shouldn't receive.

• 1:31:25Chris Williamson?

  Take a shot at girls that you don't have any.

• 1:31:27Scott Galloway?

  Express friendship with men more impressive than you. Probably the most important thing for a young man is to surround yourself with, at least in the short term, men who you perceive as being higher character and more successful than you. You know that whole thing. You are the average of your five closest friends, so try and manicure your friends.

• 1:31:42Chris Williamson?

  I think you're the average of the five podcasts you listen to the most, but.

• 1:31:45Scott Galloway?

  That's it?

• 1:31:45Chris Williamson?

  Yeah.

• 1:31:46Scott Galloway?

  Yeah, that's where you are?

• 1:31:47Chris Williamson?

  Yeah.

• 1:31:47Scott Galloway?

  But take risks, go up. They did a study on kids in high school who were the most popular. It's not the best looking, it's not the best athletes. It's the kids who like the most other people. The kid who says, Bob, great job at the football game and is comfortable saying that. Lisa, what a great outfit and congrats on killing it on the math test.

• 1:32:08Chris Williamson?

  Sounds like agency is a lot sort of intentionality leaning in, making it happen.

• 1:32:12Scott Galloway?

  Being confident, being super nice, being, you know, really liking, really liking others. So when I think of friends, like expressing friendship, the first thing when I'm coaching these young men, I don't tell them to go up to the hottest woman in the, in the writing class and ask her out. I say, find a dude that you think is kind of cool and has his shit together and see if he wants to grab a beer or something. Because first off, it will really help you romantically. The best move on a date is to have a first date, have a coffee, maybe solo. But if you, if the highest target rich success environment is if you can get a group of friends together that are very impressive and invite a romantic interest.

• 1:32:56Scott Galloway?

  And if she sees you have impressive friends, right? She's going to be into you.

• 1:33:01Chris Williamson?

  Pre-selection.

• 1:33:03Scott Galloway?

  You're, you're.

• 1:33:03Chris Williamson?

  Especially if there's a girl or two in there as well.

• 1:33:05Scott Galloway?

  Yeah, like a group, a cool posse. There is no bigger turn on for someone than look at who this guy rolls with. They're fun, nice people and they're successful and they're high character.

• 1:33:17Chris Williamson?

  I think the nice point is a really interesting one. I, I would agree that some of the more. Caricature examples of solutions to a dearth of masculinity is like a cartoon version of masculinity. And I think that that is an error. I also, I'm thinking a lot at the moment about that ambition sensitivity, balancing that thing. As a guy who self identifies as pretty sensitive, but presents as somebody that looks like a Neanderthal, trying to balance that is an interesting one. But the nice thing, I think, I think it goes a long way. And increasingly, I've found myself spending time around people that are good character, upstanding,

• 1:34:02Chris Williamson?

  not pushovers, but empathetic. Like they'll, they'll sit with you in this thing and they're not scared of emotions and they're not scared of allowing you to sit in yours. Hey, man, that's, that's really tough. I'm sorry that you're going through that. And just being able to sit there. And it's a different type of bravery. And if we rebrand vulnerability as speaking your truth when it's scary, that feels like, oh, I want that. I want some of that. I don't want opening up about your trauma. That feels like I'm on the back foot. That's sort of closed off. Speaking your truth when it's scary. Oh, I'll have a bit of that. Like, that feels like aspirational. That feels like a hero's journey for me to do. And yeah, at least in my opinion, that niceness,

• 1:34:47Chris Williamson?

  underpriced by most guys and overpriced by other guys as well, right? No one misses nice guy by, Robert Glover is a great book on that.

• 1:34:55Scott Galloway?

  Well, there's some nuance because, and that's a demonstration between being not niceness and kind. And that is

• 1:35:01Chris Williamson?

  Playability.

• 1:35:03Scott Galloway?

  Well, the studies on what women find attractive to men. One, their ability to signal resources. If you got the Range Rover and the Panerai, fine. But you don't even need those yet. You need to have a plan. I'm going to school to learn how to install energy efficient HVAC heaters. I got a plan. I'm going to be able to provide. Two. Intellect, the fastest way to communicate intellect is to be funny. But intellect's hard to fake. You can fake it by being real red, but intellect is, you know, it's that's not easy to say, well, I'm going to sound really smart tonight because people who make good decisions, the tribe is more likely to survive if they make good decisions. But the third thing, and it's lesser known, and I think it's kind of a secret weapon, is kindness. And I think there's a differentiation between being kind and nice.

• 1:35:45Scott Galloway?

  I think women notice when you're being really nice to them, but you're not necessarily a kind person.

• 1:35:51Chris Williamson?

  That's interesting.

• 1:35:52Scott Galloway?

  Because you-

• 1:35:52Chris Williamson?

  How would you delineate between the two?

• 1:35:54Scott Galloway?

  Well, you're being so nice, complimenting her because you're hoping to get her to like you and have sex with you, as opposed to planting trees the shade of which you won't live under, you know, holding doors open for people, being patient, small acts of kindness with no reciprocal expectation from other people.

• 1:36:16Chris Williamson?

  Sort of authentic, non-pliable, I have boundaries, but that pro-social.

• 1:36:23Scott Galloway?

  Yeah, trying to, just trying to be good, trying to give time, energy and empathy. You know, someone, the way I used to approach it as a younger man through some fucked up sense of masculinity is if someone cut me off in traffic, I thought I needed to restore the balance of the universe by speeding up and cutting them off. If someone at the Delta ticket counter didn't give me the respect I thought I warranted as a 1K member, I got back in their face. And what I realize is that masculinity and kindness is not being walked over, but saying, oh, I'm sorry, ma'am, but this is, and if someone cuts you off, you don't know what's going on with their life. You don't know if their kid is struggling with diabetes. You just don't know. I think that type of kindness, and also, I don't think it's genetic, or some of it may be genetic, I think it's a practice.

• 1:37:09Scott Galloway?

  If you start trying to-

• 1:37:12Scott Galloway?

  Be really thoughtful and be nice and compliment people. I do shit I never used to do. If I see someone, an older couple, and they look great, I'll walk up to them and I'll say, you guys just look amazing. It makes me feel nice. It makes me feel strong.

• 1:37:24Chris Williamson?

  I've loved doing stuff like that.

• 1:37:25Scott Galloway?

  I never used to do that shit.

• 1:37:27Chris Williamson?

  And compliments, this range is such a good thing.

• 1:37:28Scott Galloway?

  I never used to do that shit, right? And I think that women notice that because they say, and you don't get a chance to demonstrate that on a first date, but if it's sort of innate and natural to you, I think she thinks, because the reality is a woman is going to be vulnerable during gestation. And instinctively, they want to know someone is going to be kind. And even if that person, their partner, doesn't bring in a lot of value at that moment, that that person is innately a kind person. So there's, I think that's kind of the secret weapon. What I tell men is to start establishing a kindness practice such that it becomes second nature, and women will notice. You know, the whole notion around the bad boy effect, I think that works in the short

• 1:38:11Scott Galloway?

  term, but I think ultimately who women partner with and who they're drawn to, and the research shows, is kindness.

• 1:38:20Chris Williamson?

  Yeah, there's a wonderful idea from Seth Stephens Davidowitz, where he says, algorithms can predict what you'll click on, but not who you'll click with. And I think that's optimizing for the front end, not the back end. A lot of the things that we optimize for on the front end are totally non predictive of long-term marital success, relationship satisfaction. And yeah, Jason Pargan, you familiar with him? Great blogger. He did this really wonderful breakdown video on Instagram. I wrote a 1,500-word essay about this insight he had, which was one of the weirdest subcultures that he grew up being psy-opped by was that you should always choose the emotionally immature, unstable bad boy over the stable guy.

• 1:39:04Chris Williamson?

  The Notebook, right, has a war veteran, business-owning CEO fiance who gets defeated by a bloke that...

• 1:39:14Scott Galloway?

  That's

• 1:39:15Chris Williamson?

  Puts a house together.

• 1:39:16Scott Galloway?

  Yeah.

• 1:39:16Chris Williamson?

  Right, because true love is supposed to be kind of like difficult and intense and and and give you emotional whiplash in this way. In Titanic, you see the the husband who has fun by sitting down and having serious conversations and can provide being less preferred to the one who has like loud parties and lives like a teenager. In Twilight, you have the dude that's the werewolf, Jacob, I think, didn't do my Twilight research that much. Jacob is like grounded, reliable. Edward is a literal vampire who can't keep it together. He's erratic and and and but that's the true love is that.

• 1:39:59Chris Williamson?

  Beauty and the Beast literalizes this, right? That true love tames this, but that's not really the way it is. Looks are temporary, but personality is pretty fucking permanent. But like, this is the trait of the person that not only you're going to spend the rest of your life with, not only that you're going to raise your kids with, but it's the raw building blocks behaviorally that your kids are made of. The best way to have calm, well-balanced, securely attached kids that are smart and funny is to pick that in a partner. Like, you do you care about how tall your kids are? Maybe a little bit, but not that much. Do you care how hot your kids are? Maybe a little bit, but not that much. Do you care how well-balanced and equanimous and securely attached they are? Well, that that sounds pretty good to me.

• 1:40:41Chris Williamson?

  So, yeah, just this optimizing on the front end, not for the back end type thing is a it's short sighted for a lot of people. I understand why it happens, right? Everybody is and how are you supposed to say, oh, I I I must remember that I I ignore the size of the big naturals or the color of his eyes or the shape of his nose or whatever in place of, well, yeah, but to think about how kind they are. That's tough, right? But you do need to think, okay, am I optimizing for short term mating? Because in that, wheels are off or gloves are off, like, do what you want.

• 1:41:11Scott Galloway?

  Yeah, but it shifts. So guys, guys immediately kind of, we're less choosy. Like, our job, we've been taught our job is to spread our seed to the four corners of the earth.

• 1:41:20Chris Williamson?

  Any hole's a goal, as you're taught in England.

• 1:41:23Scott Galloway?

  There you go. And then women are taught to select the smartest, strongest and fastest feed. So guys are immediately in lust and women need longer. And the problem is the venues by which you demonstrate that excellence are slowly but surely going away. So men are at a bit of a disadvantage because they don't have the venues. They don't have the venues. To demonstrate that excellence, but if you, if you do get to the point where you can, you know, sort of demonstrate that excellence, I was thinking about, I've given a few best man toasts and I always give the same toast and that some of the things I've learned where I've screwed up. The first is always express affection and sexual interest. I think women want to be wanted.

• 1:42:03Scott Galloway?

  I think anytime, even if you have any inclination, if you're walking home from the movies, hold your wife's hand. You may not love holding hands. She likes it more than you. I, I, I joke that women have a special relationship with cocaine and jewelry. We'll never understand it. Just acknowledge they have a special relationship with it. You need to buy your wife jewelry. Men don't understand jewelry. I've never understood it. I don't get it. It makes no fucking sense to me. Doesn't matter. It doesn't make any sense to me. You need to buy a female partner you're romantically involved with jewelry. They also, you know, they're gonna have, they're gonna have a ton of things that you're not, you're just not gonna appreciate. And it's sort of saying like, okay, I give into these things.

• 1:42:47Scott Galloway?

  So the first thing is sex and affection. I choose you. Young people are really good at that. Young people kind of are very drawn initially. They want to check that box right away. They're good at that. They take care of that. The second is, and this is kind of the most important is, and I didn't learn this, and this was the biggest unlock, I think, for me in terms of my relationships with my partner and my friends and my parents, was to put away the scorecard. And that is, relationships are a transaction to a certain extent. You might be providing economic security in exchange for nurturing. You might be providing your human labor in exchange for healthcare and money. Relationships are a function, are a transaction. It's a function of currency and cadence. What I did,

• 1:43:31Scott Galloway?

  and I figured this out with my father. My father wasn't around, present, wasn't a very good dad. And I used to get resentful because I was a pretty good son as he got older and needed me. And I'd get angry because I'm giving more. And what I decided was, all right, put away the scorecard and just say, what kind of partner do I want to be? What kind of dad do I want to be? What kind of friend do I want to be? What kind of business partner do I want to be? And live to that and forget about their contribution. Don't get walked all over, but it's human nature to. You can say there is, there is a limit to this. Yeah, you don't want to be a doormat. I've never had that problem. You're occasionally going to shed friendships. You're occasionally going to say, look, I'm not in this. This, this isn't working, but you're naturally going to inflate your own contribution to the relationship and diminish theirs.

• 1:44:14Scott Galloway?

  So if you're keeping score, you're always going to be unhappy. So put away the scorecard. Just figure out what kind of husband do you want to be and aspire to be that person. And by the way, if you go through periods of time, maybe even your whole life, where maybe you've given more than you've gotten, that's okay. And then the third thing I say is never let a woman be cold or hungry. The majority of the blowups I've had with women have been when they're cold or hungry. Pajminas and power bars at all times.

• 1:44:40Scott Galloway?

  No matter where you go, never ever let a woman be cold or hungry. It's just going to go really ugly. And what she'll tell, the things that'll come out will be absolutely true, but they'll be especially harsh and biting. It'll be shit that you don't want to hear, not right now. Yeah, yeah. Scott Galloway, ladies and gentlemen, Scott, you're great. I appreciate it. What's the new book? Notes on Being a Man. It comes out November the 4th. Heck, yeah. I appreciate you, man. Thank you. Great to see you. Great to see you in person, back in, back in the home country. The conquering hero returns. I'm just slowly trying to kick you out one trip at a time. I, I'm just off mic, I was saying, Chris, I really want you to move to New York. I think you'd love it there. Maybe I could see 100, how many days am I allowed to go? We're talking, we're talking about tax avoidance now.

• 1:45:25Scott Galloway?

  You can go 183 days and keep your residence in, in Austin, which you'd be able to do. Well, yeah, I could see me doing that. Yeah. All right. Till next time, man. Great to see you, man.

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