Life-Changing Insights From A Decade Of Self-Improvement - Tim Ferriss (4K)

Tim Ferriss is an entrepreneur, author, and podcaster. Tim is one of the world’s leading thinkers and his podcast recently crossed 1 billion downloads. Today get to hear his biggest lessons from 2 decades of hacking life and self-improvement. Expect to learn Tim’s ultimate hack for productivity, what his morning routine looks like, what Tim thought would make him happier when he was younger but didn't, how to deal with depression, which books Tim most often gifts, Tim's best 10 exercises for health & longevity, his thoughts on the current state of podcasting, how to avoid the perils of audience capture, how to cultivate self belief, secrets to becoming a high-performer and much more... - 00:00 Just How Optimised is Tim Ferriss? 06:29 Should You Focus on Long-Term Goals? 13:12 A Typical Day for Tim 32:11 What People Misunderstand About Fame 47:31 How to Choose the Right Partner 58:48 A Prophylactic Against Low Moods 1:15:37 Are Deep Thinkers More Lonely? 1:21:28 How To Stop Being So Hypervigilant 1:30:36 Tim’s Most Recommended Books 1:40:39 Things Worth Spending a Lot of Money On 1:45:11 Tim’s Most Heavily-Used Apps 1:58:01 Why The 4-Hour Body is Back in the Charts 2:05:14 If Tim Could Only Keep 10 Exercises 2:10:51 How to Avoid Burnout 2:23:30 The Most Impressive Individuals Tim Has Met 2:33:56 The Current State of Podcasting 2:38:49 Where Tim Goes For His Content 2:46:13 How Tim Avoids Audience Capture 2:56:32 Advice to People Wanting to Dream Bigger 3:04:30 What Tim is Focusing on Next 3:10:27 Ending Get 20% discount on Nomatic’s amazing luggage at https://nomatic.com/modernwisdom (use code MODERNWISDOM) Get up to 32% discount on the best supplements from Momentous at https://livemomentous.com/modernwisdom (automatically applied at checkout). Get 20% discount on your first order from Maui Nui Venison at https://www.mauinuivenison.com/modernwisdom (discount automatically applied) Get a Free Sample Pack of all LMNT Flavours with your first box at https://www.drinklmnt.com/modernwisdom (automatically applied at checkout) Get access to every episode 10 hours before YouTube by subscribing for free on Spotify - https://spoti.fi/2LSimPn or Apple Podcasts - https://apple.co/2MNqIgw Get my free Reading List of 100 life-changing books here - https://chriswillx.com/books/ Try my productivity energy drink Neutonic here - https://neutonic.com/modernwisdom - Get in touch in the comments below or head to... Instagram: https://www.instagram.com/chriswillx Twitter: https://www.twitter.com/chriswillx Email: https://chriswillx.com/contact/

Speaker names marked ? are inferred from speaking time and the show’s known hosts — they are not voice-verified.

• 0:00Chris Williamson?

  Most people I think would look at you and assume that you're this hyper productive, super optimized efficiency machine. How much truth do you think's in that?

• 0:11Tim Ferriss?

  I think there's some truth to it. I think I'm more effective than I am efficient. So if you were to look at me day to day, part of the reason I don't really ever have journalists shadow me or do anything like that is because if you were to be a fly on the wall, I think I look like I'm doing a whole lot of nothing a lot of the time, or I'm just futzing around. But I think the choosing what you do matters a lot more than how you do any one given thing. So I do think I'm good at picking, let's call it lead dominos that tip over other things, so high leverage targets that tend to make other things irrelevant or a lot easier. So I'm good at that, but in the actual execution, I think I look like a drowning monkey a lot of the time. So I would say there is some truth to it, but I would probably replace efficiency with effectiveness.

• 0:52Tim Ferriss?

  And then in the last 10 to 15 years, I think I've de-optimized a lot since, for instance, if you're running a marathon, you're not going to take a taxi from point A to point B. Sure, that'll be efficient, but that sort of defeats the purpose of the whole exercise. So there's a lot more that I would put in that process over outcome category, I would say.

• 1:11Chris Williamson?

  Talk to me about the difference between efficiency and effectiveness.

• 1:13Tim Ferriss?

  So effectiveness is, there are different ways to look at this. The way I look at it is effectiveness is what you do. Efficiency is how you do something. But doing something well does not make it important or high leverage. Does that make sense? So if you do an 80/20 analysis and you determine, say, in learning a language, that if you learn the thousand highest frequency words, you're going to be conversationally fluent, choosing that subset of vocabulary and then studying it at a B minus level is better than choosing the wrong set of vocabulary and studying at an A plus level. So the what matters more than the how, or the material matters more than the method. The task that you choose matters more than how you do any given task. That's how I tend to think about it.

• 1:56Chris Williamson?

  You say being efficient without regard to effectiveness is the default mode of the universe.

• 2:01Tim Ferriss?

  Hmm.

• 2:02Chris Williamson?

  Why?

• 2:03Tim Ferriss?

  I think it's very easy to mistake motion for progress. And it's, I think, counterintuitive for someone to measure twice and cut once. I think front-loading a lot of thinking feels like doing nothing. It is doing nothing, physically, at least in terms of motion. So.

• 2:29Tim Ferriss?

  The drive, I would say, for a lot of people is to engage in productivity theater, to do things that can pass to others or to yourself as something productive.

• 2:41Chris Williamson?

  Look at how busy I am.

• 2:43Tim Ferriss?

  Right. Look at how busy I am. And it's not like I am a paragon of hitting home runs in this regard. I mean, there are plenty of days where, just like everybody else, I pause for a second and I've been in front of a laptop for an hour and I have no idea what I've actually accomplished. Like, I've done stuff. I've looked at a screen, could not tell you what major projects I've driven forward in any meaningful way. So as long as you choose the highest leverage tasks, or as long as you have a system for choosing what is important, because that's going to be subjective, then over time, I think you can snowball your way into long-term success again, as you define it. Having those definitions for yourself is important. Otherwise, you're going to be flailing around or mimicking other people.

• 3:28Tim Ferriss?

  And I think that can end up leading you in a lot of conflicting directions.

• 3:35Chris Williamson?

  So if what you work on is more important than how you work on it, what are the rules that you use to choose what to work on?

• 3:46Tim Ferriss?

  Yeah, broadly speaking, I've thought about this a lot and both looking in the rearview mirror. But even at the time, say, if you look at my transition, it wasn't really a transition. There are parallel tracks, but incorporating angel investing around 2008, for instance, after the success or the initial success of the first book,

• 4:06Tim Ferriss?

  looking at, say, the podcast in 2014, any of these various decisions, there are a few common threads. The primary one is asking the question, and I'm not the first person to do this, but how can I succeed even if I fail? Or can I succeed even if I fail? What I mean by that is, If I'm looking at five possible projects or experiments, I tend to view them as experiments. So let's just say I'm looking at six possible projects slash experiments that I could pursue in the next three to six months. Let's say three months. I really tend to focus in the short term and it'll be clear why that works in the long term in a second.

• 4:42Tim Ferriss?

  If I ask myself, which of these will help me to develop or deepen skills, develop or deepen relationships the most, even if they fail by external metrics? I bias towards choosing that project. And then even if it fails initially by whatever external metric you might have or perception of the public, as long as those skills and relationships transfer, they persist after that project, those will accumulate over time. And so far, my experience has been they lead to better success. I mean, if you look at, say, Yodorki's Dune, which failed, you have Geiger and all these

• 5:24Tim Ferriss?

  incredible people involved, and then they split off and created these masterworks. And you see many examples like this. So I don't view the failure of any given project as a failure, as long as there are things developed that can transfer forward into other things. So that's how I tend to choose my projects.

• 5:43Chris Williamson?

  This is like an inverse Pyrrhic victory. Do you know that idea?

• 5:47Tim Ferriss?

  Yeah, I mean, I know what a Pyrrhic victory is.

• 5:49Chris Williamson?

  But this is like an inverse of that.

• 5:50Tim Ferriss?

  It's an inverse, yeah. It's like a successful failure.

• 5:53Chris Williamson?

  Yeah, Harvey would phrase that.

• 5:54Tim Ferriss?

  Yeah, yeah, yeah, yeah, yeah.

• 5:55Chris Williamson?

  How cool.

• 5:56Tim Ferriss?

  Yeah, and it really, at least for me and also for others, I'm not the only one who's thought about it this way.

• 6:07Tim Ferriss?

  It really does accumulate over time. So as long as you're

• 6:13Tim Ferriss?

  looking at evaluating your, let's just say, accomplishment over a longer period of time, three years, five years, and you're viewing things as experiments as opposed to like closed loop success or failure, binary outcomes, then it's all feedback.

• 6:29Chris Williamson?

  Talk to me about this relationship between three months and five years.

• 6:34Tim Ferriss?

  Well, I, my experience for most folks, myself included, is that if you were to ask me five years ago, could you have predicted everything that would have happened in the last five years? Of course not. And

• 6:48Tim Ferriss?

  My own experience has been that if I put my all into shorter term projects, let's just say three months, within that I have two to four week experiments that I'm running of various types. Number one, that's kind of semantic insurance against psychological distress from quote unquote failure. Binary. Just framing it differently, using different language to train your thoughts to sort of react differently. And furthermore, I would say that as you run these experiments, let's just say it's three months. If you were to try to set in stone some type of three year plan,

• 7:28Tim Ferriss?

  you're probably going to be creating blindness for yourself where you don't see very attractive doors that open that you had not predicted. Can you give me an example? Sure. Me starting the podcast 2014. So I launched The Four Hour Chef, which was a very difficult book. I mean, it was a three, four year project that was crammed into a year, year and a half. It was a suicide mission of sorts. Got it done at incredible personal cost. Yay, go masochism.

• 8:00Tim Ferriss?

  And in the process of promoting the book, doing the launch, I always look for the uncrowded, high leverage channel, which is increasing in impact and importance. At that time, that was podcasting. For the first book, it was blogs. So every time I launch a book, I'm looking for that. And I put all the chips into podcasts and I had the opportunity to be interviewed on Rogan's show and Nerdist and many, many others. And that was when I became very interested in the format and I saw how with some basic trends at play, so broadband proliferation, smartphone

• 8:37Tim Ferriss?

  decreases in cost and improvements in technology that sort of audio as a secondary activity was just going to skyrocket via these smartphones. So I wanted to experiment. I never would have known that in advance. If I had specked out, for instance, I only do one book deals. I've never done a multi-book deal. Why? Because I want to preserve my optionality.

• 9:00Tim Ferriss?

  And in doing that with the, say, The Four Hour Chef, which was successful, but not as successful as I wanted it to be.

• 9:07Tim Ferriss?

  Since I'd only done a one book deal, when the podcasting became appealing as a break from writing, a means of recovery, a deloading phase, but also as a way to, here's how I think about the skill development, improve my ability to ask questions, reduce my verbal tics, refine my ability to interview, which would transfer to my future nonfiction books, which require a lot of research, I would also have the ability to deepen my relationships with my close friends. Example, my first episode with Kevin Rose, because otherwise doing hours and hours of Google sleuthing on your friends is pretty creepy. And having a one-way conversation for two hours is also pretty bizarre. But with the podcast, I would have

• 9:48Tim Ferriss?

  the pretext that would allow that. And to reach out to people ultimately, who I would want to get to know, it checked all the boxes. And I wouldn't have been able to take advantage of that very attractive opportunity, had I already set down as a blueprint, something fixed as a three-year plan, let's just say.

• 10:07Chris Williamson?

  It seems to me that the people who are very good at long-term plans, the only way that that can really come to fruition is if you don't have outlier events. But kind of all of us are hoping in some form for an outlier event. Like, we're hoping for the, you know, 99th percentile win. Like, maybe we're not optimizing for that, but we're like, yeah, like, really, this could happen. And the same with you with the show. You know, even with all of the pieces in play, thinking to yourself, hey, over the next decade, this is going to have a billion downloads and, you know, be maybe even better known than the books, which was my thing. I was an author coming in, and now I'm maybe best known as

• 10:47Chris Williamson?

  a podcaster. How are you able to, or maybe they compete. There's no way axiomatically to come into that, I think, and be like, and this is, this is how it's going to go. You just don't know where the chips are going to fall.

• 11:00Tim Ferriss?

  No, you have no idea. And I would also say that I think the

• 11:06Tim Ferriss?

  The short term experimentalism and the long term planning are not mutually exclusive. But the long term planning that I've seen executed really well is usually executed by people who are top 1% of 1% in a single field.

• 11:21Chris Williamson?

  Yeah.

• 11:21Tim Ferriss?

  Whereas I don't have, as best I can tell, that degree of expertise. I'm more of a generalist.

• 11:28Chris Williamson?

  So I would say. They've got this sort of linear progression through the.

• 11:31Tim Ferriss?

  They have a superpower, right? They are a LeBron James. They are a superstar 10x coder. They are a fill in the blank. They have a very clearly identified superpower that can drive them through a pretty, I don't want to say linear path, but it allows them to plan with a higher degree of certainty, how to take full advantage of that superpower. Whereas I think I am more of a generalist in the sense that I might be top 20% in a few things when you overlap them in a Venn diagram that allow me to try to, try to, not, not always succeeding, be a category of one. So I'm, I'm attempting to be the only and not the best.

• 12:14Tim Ferriss?

  It's a great book called The Blue Ocean Strategy that I recommend people read as, as you think about this. And there's also a chapter in a book called The 22 Immutable Laws of Marketing. It's a bit outdated in some ways, but the original version has examples of something they call the, the law of category, which is simply attempting to create new categories versus dominate crowded existing categories. And I think that's a helpful exercise, not just for branding and marketing purposes, but for positioning. And then when you think about positioning, you can work backwards from that and create the product.

• 12:48Chris Williamson?

  Yeah, I suppose as well that if you have multiple intersecting domains or subcategories that you're in, you have no idea how these things are going to combine together. It's like, hey, this meal is made of steak. I can reliably tell you what it's going to taste like. This meal is made of 15 different ingredients, all cooked in different ways. What's the outcome going to be? I'm not too sure. And I guess that that's where the outlier effect thing comes from. So talking about. From a daily ritual standpoint, what does a typical day look like for you? Morning routine, full works. What's a day in the life of Tim Ferriss look like?

• 13:24Tim Ferriss?

  It depends on where I'm located. I was, for instance, skiing for January, February. So it looked very much like a day architected around skiing.

• 13:35Tim Ferriss?

  But I'll give you, I'll give you a few different examples. So here in Austin, it would be,

• 13:42Tim Ferriss?

  now it sounds so cliched, but nonetheless, I've been doing this a long time in the Four Hour Body in 2010. So there you have it. But I'll do cold immersion. So 40 degrees at, say, three to five minutes. Nothing, nothing too incredibly long.

• 13:57Chris Williamson?

  That immediately upon waking?

• 13:59Tim Ferriss?

  Yeah, waking up and then I'll, I'll feed the dog, have some water.

• 14:03Chris Williamson?

  Yep.

• 14:04Tim Ferriss?

  And then cold plunge.

• 14:05Chris Williamson?

  Yep.

• 14:06Tim Ferriss?

  And then I'll go directly from that to hot tub for sort of hyperdilation. I find that just helps lower back issues and things along those lines.

• 14:14Chris Williamson?

  How long?

• 14:15Tim Ferriss?

  Ah, three minutes. Nothing, nothing too crazy. And this is really for state change. It's not for any complex biological cascade that I could list out. It's, it's really for a state change and I'll, I will back up and say that one of the principles I learned from Tony Robbins, and I don't know if, if the attribution is originally to Tony, but it's something that I've found very, very helpful, which is a progression. The progression is state story strategy. So if you are in a, say, low energy state or a negative state, you're going to create a disabling story, right? Or a critical or cynical story, which will then impact

• 15:00Tim Ferriss?

  in the sense that you come up with a subpar strategy. So I always start with state and then you will have a more enabling story. Could just be from releasing some norepinephrine because you're freezing your balls off. And that will enable you to have a better strategy, at least for the day.

• 15:16Chris Williamson?

  You've got an equivalent quote. I think it's easier to act your way into a new way of thinking than to think your way into a new way of acting.

• 15:22Tim Ferriss?

  Right.

• 15:22Chris Williamson?

  That seems to be pretty parallel. Okay, so we're in the hot tub.

• 15:26Tim Ferriss?

  Yeah, hot tub, get out. At that point, I might do a small amount of journaling, very, something very basic, right? Like five minute journals and it, the, the exact morning routine kind of depends on the day. It's not super highly variable, but there is some variation. Right? So if I feel like monkey mind is getting the best of me, probably something like journaling, whether it's morning pages or five minute journal. Is what I'll do.

• 15:47Chris Williamson?

  Shout out Alex Icon.

• 15:48Tim Ferriss?

  Yeah, it's very short or the artist's way and morning pages, which are, are fantastic. And at that point, I will have already identified the night before or the evening before what's in my calendar for that day. And I will say that the daily architecture, just to make a 30,000 foot comment is less important to me than the weekly architecture. So we can come back to the day and I can talk about training in, say, Utah, but it's very skiing specific. Like skiing was the one thing that I was focused on. So everything revolves around skiing.

• 16:28Tim Ferriss?

  Half the day, almost every day, that's it. So all the PT, all the prep, the Stuart McGill, big three exercises that you're familiar with as well.

• 16:36Chris Williamson?

  Hundreds, hundreds of hours.

• 16:38Tim Ferriss?

  Right? Yeah. Beat extract and all these things, all optimized for skiing.

• 16:43Chris Williamson?

  Making me less shit at skiing.

• 16:45Tim Ferriss?

  Oh, yeah, exactly. And then the second half of the day, for a few hours were reserved for the most important high leverage business activities, often revolving around on Mondays and Fridays, for instance, recording. So set days for recording, set times for recording, 10 a.m. and 3 p.m. We can go into the reasons for that, but Tuesday, team calls. I find that weekly architecture for me, and I'm not the only person who does this. There's some very well-known tech CEOs who also do this. Is scaffolding that is a little more helpful than having very tight parameters on a daily basis because you're going to have unexpected events. Although I will say, if you have to

• 17:28Tim Ferriss?

  reply to a lot of things within 72 hours and you have broken systems, like you should revisit your processes and systems. So if you're getting a lot of interruptions that you need to handle yourself as firefighter, then you have a process or a policy.

• 17:42Chris Williamson?

  That would include Slack, Instant Things, email.

• 17:45Tim Ferriss?

  Anything. If you are, if you are the, if you're the boss, let's just say, if you are the CEO or a solo-preneur.

• 17:55Tim Ferriss?

  If you're making too many decisions, that is as fatal as making

• 18:00Tim Ferriss?

  some of the wrong decisions. Too many decisions will also kill you. So I would say that the morning generally for me, the thread is do not feel rushed for the first hour.

• 18:14Tim Ferriss?

  If I feel rushed for the first hour, I'm going to feel rushed for the whole day.

• 18:16Chris Williamson?

  And is that you have related days in which the morning is rushed psychologically, emotionally, somatically to days that suck?

• 18:26Tim Ferriss?

  Yeah.

• 18:26Chris Williamson?

  Downstream, it tends to be a bad day.

• 18:28Tim Ferriss?

  Even if from the outside looking in, you're like, hey, you put a lot of points on the scoreboard. And you didn't look stressed, but my internal experience was one of being very rushed. And people might hear this and they have kids and they say, well, must be nice. You know, my, my four-year-old's jumping on my, jumping on my solar plexus at six in the morning. And I would say, I can't speak to that experience because I haven't. I mean, someday I hope to be able to speak to that experience. But there are people like Jason Gagnard, who, for instance, started mastermind talks, who I haven't interacted with in a long time, but he just started waking up earlier. You know, wake up earlier. He does his meditation, a little bit of exercise. And there

• 19:10Tim Ferriss?

  are workarounds. Extreme Ownership by Jaco Wellink is a good one to read. So you can find ways around it.

• 19:18Chris Williamson?

  Okay. So we haven't rushed the morning. You've planned the night before what the calendar, at least for that day is going to look like. You also have a weekly rhythm and architecture, which I've, I've fallen in love with too, although stumbled upon as opposed to designed in advance.

• 19:31Tim Ferriss?

  Yeah.

• 19:33Chris Williamson?

  What about, when are you writing? When are you training? When are you recording and why at those times?

• 19:39Tim Ferriss?

  Yeah, I would say, uh, training is generally going to be.

• 19:43Tim Ferriss?

  Uh, pre lunch or after work, let's just say before dinner. I like to train before meals, just like right before meals. And, uh, writing is not necessarily a daily activity. It probably should be. It might end up being-

• 19:56Chris Williamson?

  I've just seen you finish, uh, Five Bullet Friday.

• 19:59Tim Ferriss?

  Yeah, you saw me do Five Bullet Friday. So I actually do write that myself. That is not ghostwritten. That is something I do. It's the closest I'll ever get to having a diary. So I actually enjoy doing it because I can look back at any week.

• 20:10Chris Williamson?

  Well, I mean, you, you convinced me, uh, God, I thought, this is so funny. Things that you take for granted about the world, uh, in retrospect, you realize that you were still maybe early on things. So like you with podcasting, it kind of appeared perhaps obvious to you. You probably had an idea that you were a first mover for it. But I knew four years ago when I started my newsletter, God, it's the only thing that you own. Tim Ferriss says it's the only thing that you own, and it's the most valuable piece of real estate, and everything else is mediated by a thing, and you can export that CSV, and you can move it anywhere else in the world. Oh, my God, I'm so late to the party. And now I look back and I go, I'm so glad that I started that four years ago. And I'm now that guy proselytizing about like, dude, you need to get, get a lead magnet.

• 20:50Tim Ferriss?

  So I know we're bouncing around a little bit, and I feel like I'm giving a disappointing answer, but there's a reason for the disappointment. So, uh, first thing, actually, just to comment on that, when I started my podcast, many people told me it was too late. They're like, that ship has sailed, man. 2014. So people are always going to tell you you're too late. Now, we could talk about competition and differentiation separately. But the, the key takeaway for my very disappointing answer to what is my daily routine is that the exact boot up sequence does not matter. What matters is having at least, say, three hours in a block of time uninterrupted,

• 21:34Tim Ferriss?

  where you can focus on one or two of your highest leverage tasks, which have been defined beforehand. And those highest leverage tasks could be the things that make you most uncomfortable on your to do list, the things that have been punted week to week to week, could also be the things that are most energy in, the things that give you the most in terms of recharge, so that can be applied to other things. So that's an unlock. And having uninterrupted blocks of time. That's it. If you can single task for two to three hours a day, it sounds ridiculous, but you're going to be ahead of 90% of the population.

• 22:11Chris Williamson?

  Because that's how low the bar has been set.

• 22:13Tim Ferriss?

  Whatever you need to do to do that, just figure it out. That's at night. That's first thing in the morning, which it is for a lot of people with kids, who I know who are very, very productive. For me, first thing in the morning just is not going to work. So it tends to be after cold plunge, this, that and the other thing. I'll probably have a very, very light bite to eat. If I'm writing, I will write for two to three hours and then have a late lunch.

• 22:35Chris Williamson?

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• 23:20Chris Williamson?

  but this is my pick of the bunch. Right now, you can see all of the products that I use and recommend from Nomatic by going to the link in the show notes below or heading to nomatic.com/modernd wisdom to get a 20% discount site-wide. That's nomatic.com/modernd wisdom.

• 23:39Chris Williamson?

  When does busy work come in, if there is any?

• 23:42Tim Ferriss?

  Busy work's usually Tuesday.

• 23:44Chris Williamson?

  Right. So Tuesday. So you've blocked it off as an entire day?

• 23:46Tim Ferriss?

  Yeah, Tuesday is team calls, one-on-ones, looking at one-on-one documents. I have like Tim's weekly briefing, which is a document that's updated with various subheadings. And I can run through those email or assigned or shared in various ways. And I'll process through that as needed.

• 24:06Tim Ferriss?

  But the busy work creeps in here and there. I'm not gonna, I'm not gonna try to put on a show. Right? There are things that you need to do that you aren't going to want to do. And I wish I could remember who initially told me this, but they effectively said, those are, that is the work. The fun stuff, doing the interviews, that's the upside of the job you chose. But the actual work that pays for that are all the little things you don't want to do. So just be grateful because that is what allows you to do the things, at least for me, that I enjoy doing, just having this type of dance.

• 24:41Chris Williamson?

  Increasingly, I'm using a, a term that I, I learned while reading a news story, which is the cost of doing business. So I think Facebook got a slap on the wrist with some huge fine for a data breach, maybe like five or six years ago. And there was criticism because even though it's a huge amount of money, to them, it's half of one week of one territory's top line or something like that. Like it wasn't sufficiently big. And that, look, what you can do is you factor in this is the price of doing business. This is just the cost of operating. And I kind of see a lot of those things as like, oh, you want to have conversations with people that you, that interest you on the show. Oh, you want to be able to work flexibly and you want to earn your own money? And you want to be able to sort of craft a narrative and do the blah, blah, blah. It's like, hey, guess what?

• 25:26Chris Williamson?

  These aren't bugs, they're features. Like this is what comes along for the ride. Like you're going to feel pressure, you're going to have public scrutiny. People are going to criticize you. There's going to be judgment, there's going to be security concern, there's going to be all of these things.

• 25:38Tim Ferriss?

  You have judgment on YouTube.

• 25:40Chris Williamson?

  I'm really trying to focus on you, but the moon, the moon has just appeared behind you and it's slowly moving away from you.

• 25:48Tim Ferriss?

  I have a big head, you're going to get in the clips.

• 25:50Chris Williamson?

  Well, it's kind of like two, it's kind of like two nice moon, moon or shapes. Okay. And then what about a wind down routine on a, on an evening time? What does a typical afternoon evening look like for you?

• 26:01Tim Ferriss?

  Afternoon is going to be some type of activity. So rock climbing, archery, you name it, some, some type of physical activity. Because my mind is like a border collie, right? You leave it inside too long, it's going to chew the couch. So you gotta get out and move the body in some capacity. So for me to be some type of movement, I walk a lot also. I would say I walk, I try to walk two to three hours a day. If I'm making any calls, I try to do them walking. Zoom is an abomination. It's helpful for some things, but we've solved this problem about being fixed in one place. It's called the phone. You can talk, walk while you're talking. We are evolved to walk. If you are compromising your walking, you're compromising your mental health. So not just physical health. So I walk a lot. That is something that I think is incredibly

• 26:46Tim Ferriss?

  critical as a foundational piece of everything that I do. Wind down routine, board games, watching Netflix with friends. Nothing super sophisticated. I like to do a pre dinner if I can sauna and then.

• 27:03Chris Williamson?

  How long? What temperature?

• 27:05Tim Ferriss?

  Honestly, hot as balls for as long as I can do it. Not to get too, not to get too scientific.

• 27:12Chris Williamson?

  What does that end up being, do you think?

• 27:13Tim Ferriss?

  Uh, it's probably 195 to 200 for 15 to 30 minutes. You know, my heat tolerance varies tremendously day to day.

• 27:20Chris Williamson?

  Yeah, mine too.

• 27:21Tim Ferriss?

  And I don't push it too hard. I will go as hard, you know, as far as I can without like feeling as though I'm going to pass out, but I won't do two or three rounds. If I do two or three rounds, I will feel exhausted the next day.

• 27:33Chris Williamson?

  White.

• 27:33Tim Ferriss?

  Which is not from dehydration. A lot of people think it's from dehydration. It's, as best I can tell, it's not because I've weighed myself before and after and I'm only using, losing a few pounds of water and I can, I can rehydrate that pretty effectively. I actually, I haven't talked about this. It's something else. And I know this because I participated as a subject in a heat exhaustion study at Stanford when I first moved to the Bay Area.

• 27:57Chris Williamson?

  The most Tim Ferriss sentence that I participated in a heat exhaustion study when I first moved to Stanford.

• 28:04Tim Ferriss?

  Oh, yeah. Yeah. It was, uh, it was, it was something I would not necessarily recommend. They wanted to study this device, which was called nicknamed the glove. And it was a cooling device, actually very clever. And it was effectively this, this large chamber that you'd stick your hand into. You put your hand on this metal orb and it was vacuum sealed around your wrist and it would circulate very cold water through this metal, which is highly conductive. Your, your hands have a high capillary density. Capillary, you said capillary density. And then that cools the blood, which then circulates through your body. And they were experimenting with using.

• 28:39Chris Williamson?

  Kind of cold hand, cool a hot body.

• 28:41Tim Ferriss?

  Yeah. And they were experimenting with using this with very high end athletes, boxers between rounds, et cetera.

• 28:45Chris Williamson?

  Oh, wow.

• 28:46Tim Ferriss?

  And at the time, this was also being studied by the military for possible use in, in hot climates. And since part of the funding was from the military, I volunteered to be a subject. You go in, I'll try to keep this short, but it is pretty entertaining. And what they needed you to do is basically march to heat exhaustion. So you put on fatigues. There are a few things that would happen before this helmet backpack with weight in it. And then you'd go into a sauna on an incline treadmill and just march until you basically collapsed. But in order to measure things correctly, they would put in an esophageal probe, which is about this long. And I have a video of this somewhere. I stick it in your nose and it goes all the way down your esophagus, down to be as close to your heart as possible.

• 29:31Tim Ferriss?

  And this was what the Stanford researchers wanted and you tape it to your nose because you don't want to swallow that thing. You can't swallow, your epiglottis can't close. It's very uncomfortable. But then the military wants to have some redundant measurements. You had to put in a rectal probe of equal length to get as close to your core as possible. And with both of those things in you, then you marched to exhaustion. And what I can say is water loss was not as much as you would expect, but I was a disaster for the next two days.

• 30:04Tim Ferriss?

  So to avoid that type of feeling, I'll do one round when I do sauna.

• 30:08Chris Williamson?

  All of that is to say, you don't need to do two rounds in the sauna. Or stick something up your ass or deep throat a pipe.

• 30:15Tim Ferriss?

  Yeah, I would, I would say on a daily basis, not necessary. I mean, unless that's what you're kind of thing you're into.

• 30:23Chris Williamson?

  Whatever time you want to spend the evening.

• 30:24Tim Ferriss?

  Consenting adults.

• 30:25Chris Williamson?

  And how long on a good day, when you've got it right, how long are you spending in bed?

• 30:30Tim Ferriss?

  In bed?

• 30:30Chris Williamson?

  Yes.

• 30:31Tim Ferriss?

  Eight to 10 hours?

• 30:32Chris Williamson?

  Right. Okay.

• 30:33Tim Ferriss?

  Yeah, I liked, I, I would say have pretty fit full sleep. Not all the time, but I have, ever since I was a little kid, had a lot of onset insomnia. That's actually improved a lot in the last, I would say, year. But particularly with some low back issues, I tend to have reasonably fit full sleep. So I like to budget a bit of extra time. And I'm not a super sleeper. I'm not someone who.

• 31:02Tim Ferriss?

  Wakes up four hours after going to bed and feeling fully refreshed. Yeah. I mean, there are genetic profiles that are predictive of this.

• 31:09Chris Williamson?

  I heard that the likelihood of you having that genetic mutation that allows you to work on three or four hours sleep is the same likelihood as you being hit by lightning twice. That that's the equivalent dice roll.

• 31:23Tim Ferriss?

  It could be. A lot of the top endurance athletes that I've met, as well as a lot of very high level operators from the military, basically get vetted to have that.

• 31:34Chris Williamson?

  It's the self selection.

• 31:36Tim Ferriss?

  The other people wash out.

• 31:37Chris Williamson?

  How fun.

• 31:38Tim Ferriss?

  Yeah, I've seen that. I would say if I am in deeper ketosis, then my total number of hours needed for sleep goes down and I'll wake up after five or six hours feeling fully refreshed and I will not be groggy in the morning. So if I have, let's just say 1.5 millimolars or higher in terms of ketone levels as measured with something like precision extra, then I need much less sleep. It's just a pain in the ass to stink ketosis. I like my tacos.

• 32:07Chris Williamson?

  Yeah, we're in Austin. That's allowed. What did you think would make you happy when you were younger but didn't?

• 32:22Tim Ferriss?

  I would say the short answer is money, for sure. I grew up in a family without very much money and there was a narrative that I heard a lot at home, if only we had more money, if only we had more money. And a lot of problems were related to money, but I came to translate that into if I have success, which I need, I can prevent the pain and problems and friction and handicaps that we currently have in this family. And on some level, that's true, in so much as money is a vehicle for doing certain things, preventing certain things. But.

• 33:05Tim Ferriss?

  It doesn't fix the inner game. And it's an amplifier, just like alcohol, power, fame. It amplifies whatever is inside, the good and the bad. If you're generous, you're going to be super generous. If you're a jerk, you're going to be a super jerk. If you have anxiety, if you're hypervigilant,

• 33:27Tim Ferriss?

  you worry about dangers, it's going to magnify all of that. And

• 33:34Tim Ferriss?

  I was, I was certainly not prepared for that and I wouldn't trade my trajectory. I'm really grateful for having been so fortunate and I've had some exceptionally good luck and so on, but do I think it is worth striving to be financially stable and to have freedom and options to the extent that you can within whatever your constraints are? Absolutely, but

• 33:59Tim Ferriss?

  I think I viewed money as a potential fix-all.

• 34:04Chris Williamson?

  Exterior solution to an internal problem.

• 34:06Tim Ferriss?

  Which it was not. Now, I will say, would I go back in time and tell myself that? Maybe not, because I think I needed some hope, even if it was not founded on reality, to have something to strive towards.

• 34:25Chris Williamson?

  Did you get to read Will Smith's memoir?

• 34:28Tim Ferriss?

  No, I haven't read it.

• 34:29Chris Williamson?

  So Morgan Housel taught me about a line that's in that. He said, "When I was poor and miserable, I had hope. When I was rich and miserable, I was despondent."

• 34:39Tim Ferriss?

  Yeah, exactly. That is the best synopsis of what I have more clumsily said about many of the mega-rich people I know who are very depressed.

• 34:53Chris Williamson?

  Where have I got to go? I'm at the top of the ladder.

• 34:55Tim Ferriss?

  Once the money as a goal is taken away as a surgical fix to whatever problems you feel are external but are largely internal. It is, it can be very psychologically challenging. And yes, I mean, you know, small violin and everyone, America weeps for the rich and famous who are going to therapy. I get it. But at the same time, it's, it's, it's worth being aware of. I think thinking of it as an amplifier is, is helpful. So on the way up. What I would have told myself maybe at thirty is start working on some of the inner game, not from a strict performance perspective, because I'd been working on mental toughness

• 35:40Tim Ferriss?

  training for sports and so on and so forth for executing as a machine, as an accomplishment machine, but working on some of the other things is probably what I would have advised myself at thirty, thirty-five.

• 35:54Chris Williamson?

  Talk to me about your relationship with fame. What do most people not understand about fame and status?

• 36:03Tim Ferriss?

  I should ask you that. You're fresh in it.

• 36:07Chris Williamson?

  I'm definitely feeling it at the moment.

• 36:09Tim Ferriss?

  What have you learned?

• 36:14Chris Williamson?

  It's strange for the world to see you in a different way. And again, appropriate caveat, head is not getting too big, micro niche flame, almost no one knows me, blah, blah, blah, blah, blah. But you are the same person to you and you are a different person to other people. And it's like, have you ever seen those videos of swordfish moving through shoals? And the swordfish is the same thing, but the shoal kind of bends around it. The reality distortion field is something that only you know, because only you know what the previous state that you were in was and how the world interacted with you. And you're now, well, people are treating me differently. And you're like, is this because of they want something from me?

• 36:58Chris Williamson?

  How can I trust the people? Have they got my best interests at heart? Is this a compliment? It kind of is, but then also it's why is it making me feel sort of vigilant and uncomfortable? And I'm really uncertain about this. And I mean, it's the biggest champagne problem in the world, right? Like, how are you? And again, it's the same as the America weeps for the rich and famous. Like, who is going to say, oh, boo hoo, person that has too much attention or whatever? But look. I've said this before on the show, like I'm, I'm really enjoying opening up about the process of going from being an absolute nobody to micro niche fame and laying the breadcrumbs

• 37:40Chris Williamson?

  behind me as I go, because you don't necessarily, I don't know what Dwayne Johnson's like ascension to fame was like, or Kevin Hart, or whatever, whatever. And I'd want to know, like if I was a fan of a show like this, I'd want to know what it feels like to go through a very large change. But again, almost everybody has less fame and money than they want, which means that the sympathy always flows downward, not upward.

• 38:07Tim Ferriss?

  Thanks for answering, because you're, you're in the thick of it. I would say in my experience,

• 38:14Tim Ferriss?

  first, I did write and a blog post that I would recommend people check out. I think it's 11 Reasons Not to Become Famous. And that's worth reading because it could inform decisions that you make about your career. If you are tempted like a moth to the flame, to chase the followers and the likes and the downloads and the views, which can be a great tool, but if it ends up directing major decisions, it's good to have some brakes installed so you can pause and at least examine those decisions. Especially you don't want your life to be driven by algorithm changes. And you can also be shaped by your audience into

• 38:56Tim Ferriss?

  a caricature of your most extreme beliefs and behaviors.

• 39:01Chris Williamson?

  I'll send you an article, one of my favorite articles about that, The Perils of Audience Capture by Gwenda Bogel. It's outstanding.

• 39:06Tim Ferriss?

  I've read it. That is, that is an amazing article. So everyone should read that.

• 39:11Chris Williamson?

  Shout out, Gwenda.

• 39:12Tim Ferriss?

  And stepping back then to talking about the fame piece, I will say that.

• 39:20Tim Ferriss?

  Money, power, fame, people strive for these things.

• 39:24Tim Ferriss?

  Money is, in a sense, the easiest for me to understand because it's taking a life that can seem very

• 39:32Tim Ferriss?

  abstract or nebulous and shaping it into something that allows you to put points on the scoreboard. So I understand that. And I'm also from New York. So

• 39:44Tim Ferriss?

  coming from a place where you see a lot of finance and you meet a lot of people in finance, that is, that's an animal that's easier for me to understand than, say, the power of DC or the fame of LA. Those are archetypes that are less familiar to me.

• 40:03Tim Ferriss?

  All three can be corrupting. And

• 40:08Tim Ferriss?

  on the side of fame, I will say that I was given advice, at the time, I wasn't aiming to be famous. So I kind of tucked it away in the back of my head. But when I was in college, a friend of mine was the son of a very famous producer in Hollywood. And I went to stay with his family at one point. And this producer said to me, you want everyone to know your name and no one to know your face.

• 40:31Tim Ferriss?

  Now, you and I have ended up in a position where that is not the case. There is a lot of facial recognition. And my experience is fame helps with a few things. Occasionally, getting into a crowded restaurant or a better seat and access to other people. But you can also get access to a broader network with the power or money. And I think those are, especially money, is in a sense, a cleaner approach because there are fewer downsides. And particularly if that money is not money for money's sake, this is not to malign anyone in finance, but for instance, if someone created a company to solve a problem they had, and it turned into a huge company.

• 41:17Tim Ferriss?

  Let's take as an example, Toby of Shopify. And as a byproduct, they end up incredibly wealthy. And through that wealth and notoriety, they then have access to people. That is, I think, a cleaner route to more upside than downside.

• 41:33Chris Williamson?

  Toby Lucky could walk through here now, and I don't know if anyone in the room would recognize who he was.

• 41:38Tim Ferriss?

  Yeah, except for me.

• 41:39Chris Williamson?

  Except for you.

• 41:39Tim Ferriss?

  Yeah. Sweetheart of a guy, too. Incredible. Those guys are, it's really nice to see when the good guys win. He's an example of that.

• 41:46Chris Williamson?

  Awesome.

• 41:47Tim Ferriss?

  As are a lot of the Shopify guys.

• 41:54Tim Ferriss?

  The trade offs in terms of privacy and security are significant, even on a very micro level. I don't know if you've experienced this. I would imagine you've had some strange interactions or inbound.

• 42:04Chris Williamson?

  I seem to attract a very unreasonably reasonable audience so far. But I also understand the law of large numbers.

• 42:12Tim Ferriss?

  Yeah.

• 42:12Chris Williamson?

  And I completely unsighted must once a week quote from your article, which says million to one odds happen eight times a day in New York City.

• 42:22Tim Ferriss?

  Yep.

• 42:23Chris Williamson?

  If you have any sufficiently large data set of people, you begin to get outlier events. And then as you'd scale that up toward a billion downloads, you know, whatever percent of the population are psychopaths, whatever percent of that percentage of psychopaths are sufficiently motivated, whatever percentage of da, da, da, da, da, da, all the way down, live within the region that you do. It's like, hey, that's 200 people.

• 42:42Tim Ferriss?

  Yeah.

• 42:42Chris Williamson?

  Or whatever, you know, you pick whatever it is that you want, like the person that really needs something. And you're the guy.

• 42:49Tim Ferriss?

  Yep. And all of this is part of the reason why, particularly as I look forward to, hopefully, my next big adventure, which will be family, having kids and so on, have some prereqs to check first, like girlfriend.

• 43:05Chris Williamson?

  That is usually an intermediary.

• 43:07Tim Ferriss?

  It doesn't have to be, but I prefer that to be part of the process. So back, back on the single scene, wink, wink, ladies who are listening. If you ski or snowboard, let me know. So part of the reason that I'm thinking about potentially not going to something new, but something old in the form of writing instead of emphasizing video is for this reason. I don't think I can fully put the toothpaste back in the toothpaste tube, but. I do think with the churn rate of content and the sheer volume of video and audio that is created, the saturation, that the decay rate of fame is going to

• 43:51Tim Ferriss?

  increase in speed, right? So the half-life of fame is going to go down. In other words,

• 43:57Tim Ferriss?

  10 years ago, friends would send around a video and you would see that clip for a week or two. It would make the rounds. How long is it now? 10 seconds? And I think that'll be true also for

• 44:08Chris Williamson?

  news cycle and

• 44:08Tim Ferriss?

  notoriety, the fame cycle. That's my hope, at least for me, because I don't want to sustain facial recognition. I would love for that to decay over time.

• 44:16Chris Williamson?

  Certainly from what I see, and I've taken this,

• 44:20Chris Williamson?

  absorbed this vicariously from you, from Rogan, from Douglas Murray as well. Douglas once sat me down a couple of years ago and I was asking him about his dealings with fame too. He said, one piece of advice, keep your private life private.

• 44:34Tim Ferriss?

  Yeah.

• 44:34Chris Williamson?

  And Joe has done a phenomenal job as someone who's infinitely more scrutinized than I'll ever be. I don't know the name of his wife. I don't know where they go for walks. I don't know, like, maybe he goes to restaurants, but it's never to do with that. I don't know the name of his kids. I don't know what they're studying. I don't really know much about him. It's nowhere near, I think he almost purposefully, and this is the best way to do it, makes his

• 44:58Chris Williamson?

  private life seem so boring, like he purposefully sort of avoids that and kind of glosses over it, that there's never enough hooks for Velcro to attach to it. And I think that that seems to be a smart, a smart process.

• 45:10Tim Ferriss?

  Yeah, don't, don't dox your family or your close friends.

• 45:13Chris Williamson?

  It's a general rule of thumb.

• 45:15Tim Ferriss?

  It'll come back and bite you in the ass, because if you have motivated stalkers or the town lunatic happens to take an interest in you, and like you said, which is also something that I've written about, if you look at your audience size as analogous to a town size or a city size, it's like, okay, if you're in a, if you're in a town of 1,000 people, how many village crazies do you have? One or two? Okay. And you just multiply that out. And once you have an audience the size of yours or of mine, over time especially.

• 45:46Tim Ferriss?

  Where you have transients, you're going to have some people who have infinite time and unreasonable curiosity about you. Yeah. And they may not have malicious intent. Sometimes they will, but there are going to be crazy people with a lot of time who are actually pretty smart. Like their hardware is good, their software is bad. And for that reason, from a very early point, you should not, I would not suggest having your family anywhere online. There's just no upside. And they didn't often opt into this. So you are making decisions for people and you should perhaps talk to them first.

• 46:25Chris Williamson?

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• 47:10Chris Williamson?

  site-wide by going to the link in the show notes below or heading to livemomentous.com/momentwisdom and using the code MODERNWISDOM at checkout. That's live M-O-M-E-N-T-O-U-S.com/momentwisdom and the code MODERNWISDOM at checkout. Speaking of that, I also recently became single. What have you learned about?

• 47:33Tim Ferriss?

  All the ladies who were just considering me went.

• 47:35Chris Williamson?

  No, that's incorrect. That's incorrect. I'm bad skiing and I'm bad at, I'm bad at snowboarding. What have you learned about choosing a good partner and the limitations of that? Is love something which is outside of being hackable and optimized?

• 47:56Tim Ferriss?

  I think there are certainly X factors. I don't, it's best I can tell. I would have figured it out by now if you could reverse engineer it perfectly and just flip a switch. But I do think over time, as you have long relationships, and I've been really fortunate to have a number of long relationships, I mean, multiple relationships in the sort of three to six year range with amazing people, you learn what seems to work for you and what seems to not work, which is not automatically a judgment of the other person. It's a judgment of yourself and having a realistic evaluation of your strengths and weaknesses and so on. So I've certainly found that, to me, a lot of things are important. Number one, this seems

• 48:36Tim Ferriss?

  obvious, but it's not always obvious because we sometimes gravitate towards our own strengths. So if someone is analytical, they look for someone who is highly analytical. And I think there's a, there are certain base requirements for a good partner. You want them to be good problem solvers. You want them to be resilient and so on. But I'm looking for a compliment. I want someone with incredibly high EQ, which doesn't mean I have no EQ and I've worked hard to develop it. But I want someone who has that as a superpower. I would say like my prefrontal cortex is a superpower for other things. And I do not want to date

• 49:18Tim Ferriss?

  a long haired version of myself. Throw me off. Throw me off a skyscraper now. No, thank you. Right? And I also want someone, I've thought about this very carefully and I've dated a bit in the last year, which is sort of the period of my dating so far. Respect isn't enough because respect is something that people can demand in a sense. It's not respect because I feel like that is given. It's admiration. If I go on two dates with someone. I want to be inclined to tell my friends about her and brag about some aspect of her. Aside from like, she has the best ass I've ever seen, right? It has to be something more than that.

• 50:03Tim Ferriss?

  Nothing against great asses. I mean, those are fantastic too, but it's, it's, I want to admire my partner. And if they're soft spoken and we're at a group dinner, I want to say, she's not going to say this. So I'll say it for her. Boom. And feel really good about doing that. And there's a lot more to it. I have thought about this. I mean, I could give you my, my sort of list of, of criteria, but it's, it's also fundamentally a,

• 50:37Tim Ferriss?

  it's a feeling, which is why dating apps can be so incredibly time consuming, because what you could learn, somebody please make a dating app where the sole purpose is to get people on a 10 minute video call. That's it.

• 50:53Tim Ferriss?

  That's it. The stated purpose is just 10 minute video call and it's built intrinsically into the app. That's it. It's the only goal of the app because Virtual speed dating. Within two minutes, you know, if there is some type of vibe, you know, if your spider sense is saying, go or no go. And I would also say, as someone who in a sense, took my hypersensitivity offline, because my senses are very sensitive. Like I am a very, not in a reactive sense, easily offended sense. But in the context of my, my senses being very high fidelity, I took that offline for a lot of my

• 51:36Tim Ferriss?

  life due to childhood problems and so on. But bringing those back online was important, not just for dating, but also for navigating the fame stuff. Because as you have more notoriety, people are going to seek you out who you need to be wary of. And that's not all the time. It's not half of the people, but you will have people with ulterior motives. And so you want to be very tuned in, not to what your analytical mind is producing, but to what your pre-language evolved, other means of assessment are telling you, what your body is telling you.

• 52:12Chris Williamson?

  This is what I'm kind of obsessed by at the moment, that feeling feelings and integrating emotions is, I know, it just seemed for a long time I had a desire, I guess I still do, you know, to be seen as a legitimate thinker, like somebody who has intellectual horsepower and a capacity to be rational and do all the, and I, you know, went hardcore down the rationality movement. And if, if only I can learn Shane Parrish's top 100 cognitive biases off by heart, then all of my problems, if I read, if I can recite thinking fast and slow, all of my problems will be, turns out that that doesn't particularly work. And one of the reasons it doesn't particularly work is that no matter how much you try to sort of clamp down on what's coming up, the thing that is coming up is the issue.

• 52:56Chris Williamson?

  And papering over that crack over and over and over again, results in you just playing emotional Groundhog Day and then having an increasingly complex cathedral of different architectures to try and,

• 53:09Tim Ferriss?

  Hey. That was good.

• 53:11Chris Williamson?

  To try and architect a structure to account for it.

• 53:14Tim Ferriss?

  Yeah.

• 53:14Chris Williamson?

  And I told you before, sort of big into this feeling feelings thing or trying to at the moment. And yeah, finding, not just being at the mercy of them, but not just totally being in cognitive horsepower mode and trying to integrate those together. And that's fundamentally what you're looking for with a partner as well. And there's something in a relationship where you go, well, objectively, all of the boxes have been ticked. Why can't I get my love attachments lust side to trigger as well? Like, look, all of the things, I mean, if you look at the rating, the rating says you should be in a relationship with this person.

• 53:58Tim Ferriss?

  Yeah.

• 53:58Chris Williamson?

  And you go, yeah, but ultimately the heart wants what the heart wants. And you don't really get to reverse engineer that. And there can be an awful lot of shame and guilt. I've certainly felt this, an awful lot of shame and guilt around.

• 54:13Chris Williamson?

  Having desires about being like, this is, I want a thing.

• 54:20Tim Ferriss?

  Yeah.

• 54:21Chris Williamson?

  Who am I to want that thing? Who are you? Who are you to make demands of this? Should you not subjugate your desires in order to serve something which is safer? Or more peaceful? Or more familiar? Or more comfortable? Or whatever? And ultimately, I think you are fighting a losing battle. Like, your emotions are going to just rip you away from that over time.

• 54:43Tim Ferriss?

  Yeah, if that X factor isn't there, it doesn't matter what you try to rack up in terms of spreadsheets. If it's not there, especially in the, it has to be there in the beginning.

• 54:53Chris Williamson?

  Yeah. Yeah. If the honeymoon period isn't good, like, guess what? The marriage isn't going to be.

• 54:57Tim Ferriss?

  And I'll also ask myself these days, because it's what I'm looking for, is, you know, in three to five years, could this person be my best friend? Let's say three years. And there's a lot that goes into that. And there's a lot that goes into that. So these are things that I think about. I am clear on my desires and what I want. I'm very clear on that. I don't have.

• 55:19Chris Williamson?

  Spreadsheet.

• 55:19Tim Ferriss?

  I don't have too much

• 55:23Tim Ferriss?

  conflict, I would say about that. I definitely have very specific things that I like. And that's important to be clear. I think where you get into trouble and where you end up being really unfair to people is if you are unclear on what you want.

• 55:36Chris Williamson?

  Yep.

• 55:36Tim Ferriss?

  And if you are unclear on aspects of yourself that you ironically expect other people to understand, when you yourself don't have a grasp of the basics of you yourself, that's when you're unfair. But if you know what you like and you pursue what you want and what you feel that you need,

• 55:58Tim Ferriss?

  yeah, all the more power to you. I think clarity is power. And, you know, there's something I say for myself as much as anybody else, but, you know, life rewards the specific ask and punishes the vague wish.

• 56:12Tim Ferriss?

  Like specificity. And you can leave the door open to serendipity for sure, but are you in an environment? Are you in a life that provides sufficient serendipity such that you can leave something like this purely to chance? I don't live in that life. I suspect you do not live in that life. You have a lot going on. So you have to have.

• 56:31Chris Williamson?

  Intentionalism.

• 56:31Tim Ferriss?

  You have to have some intention and you have to, well, have to is too strong a word, but have enough surface area, and I'm borrowing this from someone else, but surface area for luck to stick. But I think with some conditions so that you don't get seduced by the things that have led you astray in the past. Right?

• 56:50Chris Williamson?

  Neil.

• 56:50Tim Ferriss?

  There are, there are certain archetypes that I'm very, very attracted to that I know are problematic.

• 56:54Chris Williamson?

  Bad for me.

• 56:54Tim Ferriss?

  From a compatibility perspective, it's not necessarily super unhealthy, but I know that it's not going to be viable.

• 57:00Chris Williamson?

  We've gone down this road before.

• 57:01Tim Ferriss?

  Yeah.

• 57:02Chris Williamson?

  Unsuccessfully.

• 57:02Tim Ferriss?

  Yeah.

• 57:03Chris Williamson?

  Neil Strauss absolutely broke my brain last year where he said, unspoken expectations are premeditated resentments.

• 57:10Tim Ferriss?

  Hmm. Yeah. Yeah. Claire Hughes Johnson, uh, who helped build Stripe from thought a few hundred employees to 6,000 plus. She did basically every job, COO included.

• 57:22Tim Ferriss?

  She said to me recently, well, she underscored the importance of making the implicit explicit. I just think so much pain can be avoided. So much can be achieved. Just make the implicit explicit.

• 57:34Chris Williamson?

  Direct communication.

• 57:35Tim Ferriss?

  Not expect anyone to be a mind reader. When in doubt, spell it out. Easier said than done, but I think really tried to live that.

• 57:44Chris Williamson?

  So much of that is habituated though, and it, it, it, the tone can be set, the rhythm can be set in a friendship. You know, there are, there will be friends that you have, uh, family members that you have where you have a different cadence of communication and openness and honesty and, and everything than other people. Okay. So you can do it with some people. It is possible for you to set the tone.

• 58:07Tim Ferriss?

  Yeah.

• 58:07Chris Williamson?

  With particular people in that way. And again, this is something that needs to be very intentional, but it's kind of like a one time, a one time large decision that really sets the tone that you then just continue to top up. But if you start off from a place of the implicit being kept implicit. Then when that changes, oh, this feels a little bit alien to me. This isn't really what I expected in the beginning. And, uh, yeah, I, I really think that the first two months of dating somebody are unbelievably important. The setting expectations, this is what we expect from each other. This is the way like, that's your, uh, January to, uh, March training window.

• 58:52Chris Williamson?

  That's the diet, you know, like the new year's resolutions will be stuck to the best. And then you kind of have a, hopefully come into land at a nice, appropriate level thereafter. One of the other things, uh, for better or worse, that we're both, uh, familiar with is low mood. What are the things that you do to pull yourself out of a funk? Or how would you advise people to better deal with depression and anxiety or low mood?

• 59:20Tim Ferriss?

  I really think an ounce of prevention is worth a pound of cure with this. So I, I try to prophylactically have routines in place that seem to decrease the likelihood, including cold exposure, which for a long time was prescribed for melancholy. Right. This is, this is not new.

• 59:39Chris Williamson?

  But like medieval times?

• 59:41Tim Ferriss?

  Uh, like 100, 200 years ago, like it was, it was a prescription cold baths for melancholy, AKA depression. So this is what, what is old is now new again. Uh, but, but certainly cold exposure, I would say without a doubt, having a consistent exercise routine and something is better than nothing. Like the difference, the zero to one difference between no movement and some movement

• 1:00:08Tim Ferriss?

  is black and white. So even if it is just going for a 20 minute walk twice a day, if you have a very packed day, schedule your calls around your walks.

• 1:00:19Tim Ferriss?

  Social time, time with friends, which is where I disagree with some of the.

• 1:00:27Tim Ferriss?

  Very strong denouncements of, say, alcohol in the sense that like even one drink is terrible for you. That may be true from a strictly biochemical perspective, and I'm not advising you go out and get shitfaced five nights a week. But for instance, if one night a week, I pre-schedule a group dinner on a Friday, and I'm going to cook with friends, and that means we drink wine while we're cooking. If that alcohol acts as a super loop, a social lubricant and helps me connect with my friends, I think there's something to it, right? There are there are social effects, not just biochemical effects. I don't drink very much, but the group interactions and scheduling those in advance. So on a yearly

• 1:01:09Tim Ferriss?

  basis, I will block out. This is very important for me. And again, not obsessing on the daily routine, but thinking about the weekly, which we've discussed, thinking about the annual. So I block out multiple weeks every year to take trips with family and friends. And I have two that I'm organizing right now. These are week-long trips. There will be, let's call it six to 10 people in each group. Some will be slightly smaller for wilderness adventures, and those are blocked out for the year in advance. And this is really critical for a few reasons. It's not just about the experience. You have all of the group threads,

• 1:01:53Tim Ferriss?

  and excitement, and training, and prep, and fantasizing, and, you know, stupid dick meme jokes that guys swap or whatever in the WhatsApp groups that lead up to the trip. Then you have the trip, and then you have all the memories and the shared experiences and the misadventures and the mishaps that you get so much juice out of these things. And those act for me as psychological safety nets. You always have something to look forward to. If you have three or four of these a year.

• 1:02:25Chris Williamson?

  That's in big part, the podcast, I think for me, I think we're both kind of the same with this, that the external accountability of someone being there, there is a time on the calendar. Someone is expecting you to be there. They are a guest. You probably respect them. You probably care about what they think about you. You probably want to perform well for them and also put them in a great light and be a springboard for them and their message, because you're interested in what they've got to do. All of those things. It's like, you're not not showing up. I've never once, I've canceled in my my previous life as a club promoter. I would not show up for events. I would not show up for bits and pieces. I could always sort of work somebody else to go and do a thing. If it was just me that had to do it. But as soon as even one other person was involved or 2000 appearing at a nightclub,

• 1:03:08Chris Williamson?

  I'd be there and I would be there because there was accountability and there was this expectation. I have never once canceled a podcast in 750 episodes, six and a half years due to low mood. No matter how low the mood is, because there's, I, I, it, it gets taken out. It gets eroded away by my excitement to go and do the thing. And the same thing is true with a holiday and the same thing is true with dinner with a friend. The same thing, like, it's the same reason why a training partner just makes so much sense when you can, like, every Saturday, for instance, in Austin, I do the same session with progressive overload, the same exercises with the same guy. We've done this for two years. It's one of my favorite days of the week. Saturday morning, I'm full of caffeine,

• 1:03:50Chris Williamson?

  shoulders, biceps and triceps, starting with calves. Best day of the week.

• 1:03:56Chris Williamson?

  And I love it. And every single Saturday, no matter how shit the week's gone, no matter how bad I'm feeling, if we're available and we're both in the city, we both go and do it.

• 1:04:03Tim Ferriss?

  So let me build on that and say another piece of managing or mitigating or preventing low mood for me is having some identity diversification, which means you're not just doing one thing. If you have your podcast, your startup, your job as the sole barometer of your self-worth, there are so many factors outside of your control or your investment portfolio, whatever it might be. If you were solely fixated on one thing, you're too vulnerable to black swan events or simply ups and downs due to variables that are outside of your control. So in contrast, if you have your Saturday workout or you have your deadlift, you have rock climbing, you have archery, you have whatever it might be, in addition to your primary work, in addition to.

• 1:04:47Tim Ferriss?

  Drawing in addition to your relationship that you're trying to cultivate and deepen. If any one of those things is down, just like in a stock portfolio.

• 1:04:57Chris Williamson?

  Correct, correct.

• 1:04:58Tim Ferriss?

  If they're somewhat uncorrelated, you can still have a good week. If you have a terrible week, but then you hit a PR in your Saturday workout.

• 1:05:06Chris Williamson?

  We did it, baby.

• 1:05:06Tim Ferriss?

  We did it.

• 1:05:07Chris Williamson?

  Yeah.

• 1:05:08Tim Ferriss?

  Yeah.

• 1:05:08Chris Williamson?

  You're hedging, you're hedging your identity, you're hedging your sort of existential investment.

• 1:05:15Tim Ferriss?

  Yeah, exactly. And that, that is very, very, very important to me, that I have multiple tracks running at the same time. So that if, if one hits a roadblock, that it's, it's not just an existential spiral.

• 1:05:29Chris Williamson?

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• 1:06:13Chris Williamson?

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• 1:06:34Chris Williamson?

  A checkout. Do you have a like break glass in case of impending low mood protocol? Something you just start to see the. Early warning signs, is there a, okay, I need to pull the pin with these, these things.

• 1:06:51Tim Ferriss?

  Yeah, I would say, I would say, one, I'll, I'll give some that are perhaps more easily within reach of, of most people and easier to recommend. Honestly, group dinners. Three to four friends, group dinners, long group dinners, no alcohol. If I see low mood coming, then no alcohol.

• 1:07:10Chris Williamson?

  Because of the next day?

• 1:07:11Tim Ferriss?

  Yeah, you're borrowing happiness from tomorrow as.

• 1:07:13Chris Williamson?

  And there isn't much, there isn't going to be much.

• 1:07:15Tim Ferriss?

  Someone put it to me, and if you compromise your sleep. For me, generally, low mood, if we want to call it depression, does not actually, it's not a first cause. For me, I would say it's, it's typically some type of anxious rumination, worrying about something. I compromise my sleep because I have onset insomnia. Then I consume too much caffeine, which further compromises my sleep. And then after three or four days, that's when the low mood slash depressive symptoms show up.

• 1:07:44Chris Williamson?

  Yeah.

• 1:07:45Tim Ferriss?

  So anything that compromises sleep, I try to avoid in that, in that period.

• 1:07:50Chris Williamson?

  Dinner, three to four friends.

• 1:07:52Tim Ferriss?

  Yeah, exactly. Dinner's three to four friends. I would say there are also a few other things, which I'm very hesitant to mention because they come with a lot of caveats and a lot of people should be excluded because there are contraindications and risks, but I would say psychedelic assisted therapies once or twice a year. And also something called accelerated TMS, which has been a recent discovery of mine. Although I've been familiar with the TMS technology for more than decade. But the more recent iteration of accelerated TMS.

• 1:08:25Chris Williamson?

  What's TMS?

• 1:08:26Tim Ferriss?

  TMS is transcranial magnetic stimulation. It's a type of brain stimulation. It's a type of brain stimulation. And this particular protocol has been pioneered by a number of people. One of the better known is Dr. Nolan Williams, who's out of Stanford. And you're effectively taking.

• 1:08:46Tim Ferriss?

  Traditional TMS where you might have 30 plus treatments over several months and compressing it into one week. So you're doing 10 treatment sessions a day for five days. So you're doing 50 sessions of brain stimulation over five days.

• 1:08:58Chris Williamson?

  How long are they?

• 1:08:59Tim Ferriss?

  They're very short. They're, in my experience, eight to 10 minutes. They're not painful. They can be uncomfortable for some people, but it feels like a mild finger flick on the head. Very tolerable. And I will say that this right now is the technology and the intervention that has my interests very solidly, above and beyond psychedelic assisted therapies, which I've focused on since 2015 in a public, forward-facing, supporting science type of capacity. Because the psychedelic treatments are not widely available, there are quite a few hurdles left to pass from a regulatory perspective and also from a scientific perspective.

• 1:09:45Tim Ferriss?

  Let's just say that people with a family history of schizophrenia, BPD, borderline personality disorder, people who might have some, some family history of leaning towards the chaos side of things as opposed to rigidity. Rigidity might be OCD, chronic or treatment-resistant depression, anxiety, which I, I view, and I'm not a psychiatrist or a doctor, I don't play one on the internet, but as, as forms of thought loops and rigidity, those seem to respond reasonably well in some people to psychedelic assisted therapy. But there are also people, even though these compounds like psilocybin are not intrinsically physiologically toxic, you can still have intense psychological experiences and say, if someone has very

• 1:10:29Tim Ferriss?

  high blood pressure or cardiac issues, I think that many of them should not take psychedelics, even if they're physiologically well tolerated and normals.

• 1:10:38Chris Williamson?

  Accelerated TMS is a safe.

• 1:10:40Tim Ferriss?

  Accelerated TMS has a, a much more favorable safety profile for people who would fall into a lot of these categories. It's still very preliminary. I would say there are a few hundred people, probably sub a thousand, who've been treated using accelerated TMS, but the results that I've seen, the effect sizes, the transformations.

• 1:11:03Tim Ferriss?

  In people directly that I've seen are pretty remarkable. And for me, the most durable reduction in anxiety, the most durable dramatic reduction in all forms of insomnia has come after accelerated TMS, which I did for the

• 1:11:17Chris Williamson?

  One week.

• 1:11:18Tim Ferriss?

  For the second time, I did two rounds and the first round ended up using one particular device with more of a shotgun pattern. That didn't work for me because for lack of a more technical way to put it, the on off switch for the anxiomatic target in my brain are too close together. So they were hitting both the on and the off switch for the basically canceled the effects out. And this is a theory, but with more precise neurotargeting using FMRI and then this particular mapping technology, the second time around, it did work. And it's been, it's been pretty remarkable. You should not DIY this. There are lots of

• 1:11:59Chris Williamson?

  You mean I can't just get a car battery and

• 1:12:01Tim Ferriss?

  There are lots of videos online of people buying things off of Amazon and DIYing this. You can fuck yourself up in a big way. Do not try at home brain stimulation. You're going to win a Darwin Award. Don't do it.

• 1:12:16Chris Williamson?

  Wow.

• 1:12:17Tim Ferriss?

  Yeah. But this is something that I see at the forefront of potential mental health interventions for treatment resistant depression, for anxiety, for conditions like OCD, although OCD I think appears to be a little trickier.

• 1:12:33Tim Ferriss?

  So those would be my truly in case of emergency break glass. But what's important to note is that I have these things pre-scheduled.

• 1:12:43Tim Ferriss?

  I'm not waiting until I'm in a really acute space.

• 1:12:48Chris Williamson?

  Which is the time when you are least likely to be, to have the motivation to be able to book in a

• 1:12:53Tim Ferriss?

  Right. If we come back to state story strategy, right? What's your state? Terrible, depressive. Personalized, permanent, this is, this is, how could I be like this? I'm always like this. I'm never going to be able to fix this. So what's your story? It's not worth even trying. Should I even continue? Dot, dot, you have this. So your strategy is going to be dog shit. Dog shit or nonexistent. I would say in very, very acute situations, if someone has suicidal ideation, then I think there is a place for intravenous or intramuscular ketamine treatment in clinics. But I will say I've seen more high functioning people unravel in the last three years from ketamine than any other substance in terms of addiction.

• 1:13:36Tim Ferriss?

  It is very, very psychologically addictive. And that has not had enough airplay.

• 1:13:44Chris Williamson?

  Have you been exposed to this ketamine oxytocin nasal spray that is being?

• 1:13:50Tim Ferriss?

  Yeah, I've seen it floating around.

• 1:13:51Chris Williamson?

  Floating around Austin. Yeah.

• 1:13:53Tim Ferriss?

  Yeah, you should not have ketamine at home, in my opinion.

• 1:13:56Chris Williamson?

  You mean in something that takes point one of a second to just?

• 1:14:01Tim Ferriss?

  Yeah, it's, it's being treated like hangover free alcohol. And I hate to tell people, but there's no biological free lunch. And in the short term, you do not get automatically punished for using ketamine, which creates the illusion that there is no cost. In the long term, you can make yourself much more susceptible to depression. So it actually has the inverse effect of the.

• 1:14:21Chris Williamson?

  It really is a break glass.

• 1:14:23Tim Ferriss?

  Acute.

• 1:14:23Chris Williamson?

  Scenario.

• 1:14:24Tim Ferriss?

  Yeah, I don't, I don't plan on personally using ketamine myself. I do know a number of people who've had their lives positively transformed and have not succumbed to any type of addiction. In every case, that is supervised in clinic use once or twice a year.

• 1:14:41Chris Williamson?

  You mean my season in Ibiza in 2010 doesn't count?

• 1:14:44Tim Ferriss?

  Yeah, the camel back full of ketamine doesn't count.

• 1:14:47Chris Williamson?

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• 1:15:31Chris Williamson?

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• 1:15:48Chris Williamson?

  Do you think deep thinkers are more lonely?

• 1:15:56Tim Ferriss?

  Yeah, my knee jerk response to that would be yes, for sure. I think anyone who is very heady. And trapped in the song of me, me, me, in the sense of like recursive thought is going to likely feel isolated. And I would say that there may be some argument to be made that with that superpower. Comes a secondary function, which is like a shielding function to not feel. To divorce yourself from certain bodily sensations, which is part of the reason, not to drag this back into ketamine.

• 1:16:35Tim Ferriss?

  Why ketamine is so seductive for type A, highly analytical males. And it's not to say that women can't become addicted, but from what I've seen, it is predominantly male. Who want to avoid feeling something and that could be subconscious or it could be conscious. But it serves the same purpose as alcohol. So if you, if your family or you have ever used alcohol to take the edge off. You are susceptible to ketamine addiction is what I would say. Similarly, you are susceptible to.

• 1:17:09Tim Ferriss?

  Basically viewing your consciousness and existence from the neck up. And I think both can have severe side effects in terms of social side effects.

• 1:17:20Tim Ferriss?

  Sort of psychoemotional side effects, certainly.

• 1:17:23Chris Williamson?

  There's a quote from Alain de Botton where he says loneliness is a kind of tax we have to pay to atone for a certain complexity of mind.

• 1:17:32Tim Ferriss?

  I don't know if I agree with that.

• 1:17:34Chris Williamson?

  So I used to.

• 1:17:34Tim Ferriss?

  I think it can be a tax.

• 1:17:36Chris Williamson?

  I used to.

• 1:17:38Chris Williamson?

  I, the position that I've arrived at now, especially since moving to Austin, which is kind of full of cultural, psychological refugees from other places where they maybe didn't fit in in any case, is that you just maybe need to work harder to find your tribe. That your psychological non-typicalness will mean that you are out toward the edges of whatever bell curve of normal of normalness you are. So it's going to be fewer people are going to get you, but I actually think that that's fine because the people that you do find that you do like and do get on with you will also have that like oasis in the middle of the desert sensation. It's like, oh dude, you get me?

• 1:18:24Chris Williamson?

  Like you, you think about this too.

• 1:18:25Tim Ferriss?

  Yeah.

• 1:18:26Chris Williamson?

  And I, I, I think while, while I was still living in the UK, I was struggling to connect with people. I, you know, met a million people across my career of standing on the front door of nightclubs and I had a handful of friends, most of whom I worked with in one form or another.

• 1:18:40Tim Ferriss?

  Yeah.

• 1:18:42Chris Williamson?

  That's not a fantastic friend exposure to conversion ratio. Like my marketing funnel wasn't marketing, right? Wasn't converting. I should speak to Toby. And then I came to Austin and I realized that, well, there is a bit more. Like there, it's not been as hard. And maybe that's starting to self-select because people kind of are seeking me out and obviously, you know, like advantages of fame, I suppose, or at least of like being front-facing.

• 1:19:13Chris Williamson?

  But I, I think that in the wrong groups, yes, loneliness can be a kind of tax you have to pay to atone for a certain complexity of mind. But it also offers you the opportunity, like the only way out is through. And through means working maybe a bit harder to find people that are like the people that you want to be around.

• 1:19:34Tim Ferriss?

  Yeah, I also, I also feel like.

• 1:19:39Tim Ferriss?

  Those who are good at thinking sometimes become hammers looking for nails. I know that's true for me in the sense that we think, for instance, and this, this might not be explicit, but that we can cogitate our way into equanimity, inner peace.

• 1:19:56Chris Williamson?

  You mean we can't, I can't do that?

• 1:19:58Tim Ferriss?

  And there's this fetishizing of independence, especially in the US.

• 1:20:01Chris Williamson?

  Yeah.

• 1:20:02Tim Ferriss?

  Where if you look for apes, monkeys, certainly historically hominids, who were lone survivors, I don't think you're going to find them, right? We are interdependent as a species. We've evolved to coexist. So for me, I used to view loneliness as a failure of self, like a failure of discipline, a failure of resilience, a fallience, a failure of inner narrative, something like that. I think it's much, much simpler in the sense that loneliness is usually a failure of group activities in your calendar.

• 1:20:41Tim Ferriss?

  You know, it's just like you might be doing morning pages for an hour, trying to figure out the riddles of your life and the complexities of your pain. It's like, no, you just need some macadamia nuts and a cup of water and a shower.

• 1:20:51Chris Williamson?

  You haven't trained in four days.

• 1:20:52Tim Ferriss?

  Yeah, you're low blood sugar. Go eat something.

• 1:20:54Chris Williamson?

  Yeah, I think I tweeted this out the other day. 90% of problems can be fixed by a good night's sleep, a glass of water, a talk with a friend or a training session.

• 1:21:05Tim Ferriss?

  Yeah. And I also will often say to my significant others, I'll just say, look, if I'm trying to like, reason my way out of something and you just see me grinding the gears in my head at the table with a notebook, just tell me to go lift some heavy stuff for an hour.

• 1:21:22Chris Williamson?

  Great success.

• 1:21:23Tim Ferriss?

  Yeah, it's like, tell me to go lift some heavy stuff for a bit.

• 1:21:26Chris Williamson?

  Lots of people that are listening might feel a hypervigilance, always scanning for threats, fear-based motivations being something that the varying levels of awareness is something that drives them.

• 1:21:42Chris Williamson?

  The benefits of it aren't maybe as obvious, but I think people that have hypervigilance, of which I'm one, I think that you are one as well, they can be addictive in some ways, because the attention that you pay to things and the precision with which you assess what you're doing and the care and dexterousness with which you go about things is like, but that's my competitive advantage. That's something that I love. What have you come to learn or believe about hypervigilance and a sort of fear-based view of the world?

• 1:22:19Chris Williamson?

  I'm gonna bounce that back and then I'll answer. What's, how would you answer that question? Double-edged sword, man. Double-edged sword. The thing that makes me competitive, which is my attention to detail and the fact that I care and the fact I try to be precise, is also the thing which makes it less enjoyable in the moment. And right now, I'm trying to optimize for how I feel moment to moment. I really want to enjoy the process of things, given that almost all of every journey is journey, not destination. Like, destination is going to be the final percentile of the thing. It's the day that you get to sit down, it's whatever. It's like, what's your day-to-day texture of experience like? How does your mind feel?

• 1:23:02Chris Williamson?

  And optimizing for the outcome as opposed to the process has got the bar stool upside down. It's pretty uncomfortable to sit on. So, it's a good way to put it. I, I'm kind of still, you know, like, that's, again, cognitively, that's what I can tell you. Emotionally, when it comes to me letting go of my hypervigilance, that's a much tougher thing. I can tell you the story, right? I can give you that, like, nice bow fucking parcel and push it across the table. But I'm still very much a work in progress with all of this stuff. And it's one of the

• 1:23:42Chris Williamson?

  reasons why I feel for guys like Huberman or Atia, who have genuine expertise, because there is a standard that they are able to communicate at and a level of understanding that they maybe privately feel like they need to live up to. Mercifully, being a bro scientist rather than a real scientist, I have much greater degrees of freedom to mess up. And, you know, again, people can performatively do this to protect themselves in a way that I think is-

• 1:24:09Chris Williamson?

  It's tactically advantageous to say, I'm just an idiot. I don't know what I'm talking about. It's like, ah, I guess I understand, but there's only so far, so many times you can say that whilst also proselytizing about what it is that you know and how people should do things. But genuinely, I, you know, I'm massively a work in progress and just trying to leave breadcrumbs behind me. So, long story, hypervigilance, good for a competitive advantage, but it is very difficult.

• 1:24:33Chris Williamson?

  When it comes to enjoying stuff day to day, and I want to enjoy things. I don't want to look back on a wildly successful life where my cortisol was super high and I stressed every, every moment of getting that.

• 1:24:46Tim Ferriss?

  I identify with that. I, I think this is, this is one of my major projects in life. And I can justify and explain the hypervigilance every which way from Sunday.

• 1:24:59Tim Ferriss?

  But I will say that historically, when I've been worried about losing my edge, especially when it's not very well defined with, say, meditation. This is a common concern with people who have never meditated. They worry about losing their edge and competitive drive. Every time I've incorporated something like transcendental meditation,

• 1:25:24Tim Ferriss?

  knowing that in the FAQ, one of the most asked questions is, will I lose my edge? I've not experienced that losing of the edge in terms of actual outcomes. The process becomes less stressful, but

• 1:25:39Tim Ferriss?

  I have not paid that sort of ultimate tax, which also is worth cross-examining in the sense that at what point would you be willing to sacrifice some of your competitive advantage?

• 1:25:51Chris Williamson?

  Yeah.

• 1:25:51Tim Ferriss?

  If so, how much? These are actually good questions. Like, how much of your competitive advantage? What is that competitive advantage exactly? Let's put that under a microscope.

• 1:26:01Chris Williamson?

  I, I wrote about this a year ago, or two years ago, said your, your neurosis is not helping your performance.

• 1:26:07Tim Ferriss?

  Yeah.

• 1:26:07Chris Williamson?

  I think that I, I've thought about this and I think that it's between five and 10%.

• 1:26:11Tim Ferriss?

  Yeah, I don't think it's very much.

• 1:26:12Chris Williamson?

  No.

• 1:26:13Tim Ferriss?

  I really don't think it's that much. And so one of the ways I've approached this from a work perspective.

• 1:26:20Tim Ferriss?

  Is trying to put my meticulous hypervigilance into trying to train other people to get to at least 90, 95% of what I could do. Let me infect you. Or just train and then also be inspired when they do things that I wouldn't have ever thought of doing. And I'm not the best manager. I'll be the first person to say that, which is part of the reason why I have the positive constraint of keeping my team very small. But

• 1:26:50Tim Ferriss?

  number one is awareness, right? Step number one is awareness, which is part of the reason why I reread the book aptly named Awareness by Anthony DeMello. I reread that probably twice a year, which helps to

• 1:27:04Tim Ferriss?

  put you in a position where you step out of yourself and observe some of your thought patterns and beliefs that are driving your behaviors.

• 1:27:11Tim Ferriss?

  Also, why I do the introductory course with Sam Harris on the Waking Up app, which is a very old program in terms of that particular 30 day process. I do that probably once or twice a year. These are all to clean the lens through which I'm looking at myself.

• 1:27:28Tim Ferriss?

  And there are tools that help with this. Although I think it is largely a horoscope for men who would never admit to liking horoscopes, the Enneagram, I think, has some value. So I'm a self-preservation six. And when you read that description, though, part of the benefit of reading that description is you do not feel alone. So the nickname for that category is the loyalist. And I really don't speak Enneagram. I know very little about it. But

• 1:27:56Tim Ferriss?

  it is helpful to know that you are not uniquely flawed in scanning your environment for threats and paying attention to every minute detail, including when it's not necessary. All of that helps with the base foundation, which is awareness. And this is, this is a constant process. It's like your knives get dull, you need to sharpen your knives. This happens over and over. It's just a process for me, at least.

• 1:28:22Tim Ferriss?

  And then I would say there are a few exercises that are very helpful, not necessarily in a day to day basis, but on a monthly or quarterly basis. This exercise that I call fear setting, where I'm looking at the actual worst case scenarios. I'm getting very explicit about detailed examples of what I am fearful of. And then looking at the likelihoods, the probabilities, what I could do if they happen to reverse the damage, what I could do to avoid them, et cetera. What the cost of inaction is, if there's something that's just been sitting on my to do list or in my calendar that I've been avoiding, not just what is the risk of doing this thing, but what is the cost of inaction? Maybe it's just thinking about it all the fucking time and having it run in the background and affect my sleep and distract me from other things.

• 1:29:08Tim Ferriss?

  These are all very helpful.

• 1:29:12Tim Ferriss?

  And

• 1:29:17Tim Ferriss?

  I would say at its core also having a very big yes is important. If you're trying to juggle five or six projects that are cool, but not really capturing your full attention, because

• 1:29:32Tim Ferriss?

  for whatever reason, they keep you up at night in the best way possible, thinking about

• 1:29:41Tim Ferriss?

  the possibilities of something. If I don't have that, that single big yes,

• 1:29:48Tim Ferriss?

  I think the, the bullet ricochets around inside the skull, which leads to more hypervigilance because I'm also trying to juggle more things. So the more I try to multitask, I would say the more likely I am to act hypervigilant.

• 1:30:04Tim Ferriss?

  And I do think there, there's also an art to letting small, bad things happen and practicing letting small, bad things happen. To prove to yourself that it's not the end of the world? Yeah. You're not the president of the universe. Things are fine. The whole world isn't going to fall down around you, generally speaking.

• 1:30:20Chris Williamson?

  Dude, so much of what you've just said has been something that I've ruminated about or written about or spoken about or thought about over the last few years. That idea of the cost of inaction, I came up with this term of anxiety cost, like opportunity cost.

• 1:30:34Tim Ferriss?

  Yeah.

• 1:30:35Chris Williamson?

  And all of the time that you think, I still need to meditate today, I still need to meditate today, I still need to meditate today. Every single time that you think that thing, you could have gotten rid of that had you just meditated earlier.

• 1:30:45Tim Ferriss?

  Yeah, for sure.

• 1:30:46Chris Williamson?

  And yeah, that thing stacks up. Talking about books, what are the most commonly gifted books that you have given to other people?

• 1:30:58Tim Ferriss?

  Awareness by Anthony DeMello. I think the subtitle is The Promise, The Promises and Perils of Reality, something like that. Very short read.

• 1:31:08Chris Williamson?

  Apocalyptic.

• 1:31:09Tim Ferriss?

  Yeah. It's a tough love book. It's not for everybody, but it's, it's good medicine for the right people at the right time. So Awareness by Anthony DeMello, and I have a full shelf of this book in my guest bedroom in my house.

• 1:31:22Chris Williamson?

  It's all the same book?

• 1:31:23Tim Ferriss?

  Yeah.

• 1:31:24Chris Williamson?

  Fantastic.

• 1:31:25Tim Ferriss?

  I have a few shelves that are all independently filled with different books that are books I gift. Another one is Gold, which is a collection of Rumi poetry, new translations. My Hala Eliza Gaffori, I believe her name is, outstanding collection. Also very easy to read, not intended to be read front to back. It's just like a little nightcap, little nightcap before you go to sleep. And I do think the sort of mystic inspired poetry, since it can be so slippery from

• 1:32:06Tim Ferriss?

  the standpoint of language, but it's very evocative from a feeling perspective, is very good for heady people to read before bed as a way of pulling themselves out of the tactical, practical, nitpicky bullshit that they might obsess over otherwise.

• 1:32:21Tim Ferriss?

  I find it very calming. So that's, that's another that I gift a lot. How to Change Your Mind by Michael Pollan. I have a number of copies of, in part because I get so many questions about psychedelics and psychedelic assisted therapies and the science, and that's very, very good primer for people who want an overview, as is the Netflix series, mini series, How to Change Your Mind, especially the MDMA and psilocybin episodes, which have some fantastic case studies.

• 1:32:56Tim Ferriss?

  For a period of time, and I could still do this, but it's not the chapter that I find myself in currently, The Effective Executive by Peter Drucker. Think if you want one book on being effective, doing the right things, not just being efficient, doing whatever you're doing quickly and well, The Effective Executive, as old as it is, is How old is that book now? The best that I have found. Couldn't even tell you, 30, 40, 50. Still holds up? Oh, yeah. Still holds up.

• 1:33:26Tim Ferriss?

  What about fiction?

• 1:33:28Tim Ferriss?

  Fiction.

• 1:33:32Tim Ferriss?

  There are a number of books I've gifted a lot. Motherless Brooklyn, which is basically a detective noir story that was also turned into a movie by Edward Norton. The adaptation is very good. There's a stand-in for Robert Moses, famous from the book The Power Broker. I mean, famous for other reasons, but that was very well-done adaptation. It's about a detective with Tourette's Syndrome. So there are a lot of laughs as well, but wonderfully written book. That's shorter. There are many, many fiction books that I could recommend to folks. If I'm trying to convert a non-fiction purist into someone who can, who can consider

• 1:34:17Tim Ferriss?

  fiction, because I think fiction often

• 1:34:22Tim Ferriss?

  Describes truth in a stickier way than nonfiction.

• 1:34:26Chris Williamson?

  Completely agreed. But look at what the best nonfiction tries to do. It uses stories, right? Don't make a point without the story. Don't have a story without a point.

• 1:34:34Tim Ferriss?

  Yeah. So even though it's, it's just like the cold plunge, a little, a little too much de jour to sound original, but I think the first Dune, for instance, you want to study leadership, the first Dune, I think Ender's Game is fantastic. I think these appeal especially to, to males who are full of piss and vinegar, but they're both very good.

• 1:34:58Tim Ferriss?

  I'll give you a number of different books that come to mind. Now that I'm thinking of my bookshelves, I have books arranged on my bookshelves to elicit very particular responses from me as I see them. I'm really methodical about my bookshelves. Of Wolves and Men is a nonfiction book by Barry Lopez, beautifully written, changed the entire, let's call it genre of naturalistic writing. It just showed what was possible. It broke the category. It incredible book of Wolves and Men. There is a fiction book that I was given by my brother. I failed to read it three times. But my brother has a hundred percent hit rate with me with books. And so I assumed it was a user error, meaning I was screwing up somehow, which I was. There's a book, nine out of 10 people are going to hate this book. I'm just going to tell you upfront,

• 1:35:41Tim Ferriss?

  but 10% are going to have their minds blown wide open. It's called Little Big. Little Big by John Crowley. I think the alternate title is the Fairies Parliament. Let me try that again. The alternate title is the Fairies Parliament.

• 1:35:56Tim Ferriss?

  And this book is the closest thing to a fever dream or a psychedelic experience that I've ever found in terms of literature. John Crowley is a very skilled poet who weaves together this tapestry of time and parallel stories, history and family trees that is unlike anything I've ever seen. And for literally hours and days after I would read this book, and I'll give a tip, the takeaway from my initial user error in a second, but it would affect my perception of reality and time, not in a disruptive way, for weeks after I finished this book.

• 1:36:37Chris Williamson?

  Use with caution.

• 1:36:38Tim Ferriss?

  Yeah, it didn't disrupt, but it, it will really change how you interpret the world. At least it did for me. The recommendation, having gone through this, number one, take a photograph of the family tree that is from the beginning of the book. You're gonna need it. Okay. Don't fixate on it because it will have too many spoilers, but at least have it handy if you get really confused. The second is, this is not a book that you can read 10 pages of, put down and pick up four days later. You need to plow through the first 150 pages. There are too many plates you need to spin. But if you do that, if you get to the talking fish, it'll make sense when you get there. And when you get to the talking fish, you're gonna be like, what the fuck, a talking fish? What kind of book is this? Then that's when things really get going. Cool.

• 1:37:23Tim Ferriss?

  And the strangest thing, one of the strangest things about this book to me is, I couldn't really tell you what it's about. It is such a fever dream of a book. It's bizarre beyond words, but beautiful beyond description. I'll give one more, then then we can stop. There are a lot of books I can recommend. So Milan Kundera has a book called The Book of Laughter and Forgetting, which is a collection of short stories. Incredible, incredible. That's fiction. Will really take you through a whole kaleidoscope of emotions, which was part of me training to get back on that bike and bring emotions back online. I was also exploring music for this, especially Persian, Arabic, Azerbaijani music. When you were listening to music whilst reading?

• 1:38:04Tim Ferriss?

  I'm sorry, I was listening to music separately that is not from the Western canon because you can make a pretty compelling argument that certain types of music have a larger emotional range than others. That's better suited for some musicologists or music theorists to get into, but The Book of Laughter and Forgetting, and then on the fiction side, if you're really interested in sci-fi and you've already, you've already hit Dune, maybe if you're a fantasy nerd, you've already hit The Name of the Wind, which would also be a top rack. Yes, yes, phenomenal. We could get into fantasy, but I don't want to take us too far. I do have other fantasy recommendations. The short stories by Ted Chiang, C-H-I-A-N-G. His second collection is Exhalation. The first is Harder to Recall in terms of the collection name.

• 1:38:49Tim Ferriss?

  But if you've ever seen the movie Arrival, which is a fantastic movie, that was based on one of his short stories. His short stories are...

• 1:38:58Tim Ferriss?

  Beyond incredible.

• 1:39:00Chris Williamson?

  Is this across multiple collections, one collection?

• 1:39:02Tim Ferriss?

  There are two collections that I'm aware of. He may have a new collection that I haven't seen yet, but either collection will will be incredibly satisfying. I've I've I've yet to recommend that to a single person who has not replied with multiple WTFs.

• 1:39:17Chris Williamson?

  Yeah.

• 1:39:18Tim Ferriss?

  Oh, my God, this guy is amazing.

• 1:39:20Chris Williamson?

  Yeah, I'll give you two. I'll give you one, one nonfiction and one fiction. So the nonfiction is The Ape Who Understood the Universe by Steve Stuart Williams.

• 1:39:29Tim Ferriss?

  Okay.

• 1:39:30Chris Williamson?

  Evolutionary psychologist currently out in Singapore, works at the University of Nottingham. It is the best overview of evolutionary psychology. It's in terms of behavioral ecology, it's also very well informed with how we interact with the environment, sex differences in the brain, everything, sexual selection, full works. It is, and it's so accessible. And it begins by an alien looking down on our behavior from above and trying to work out what we're doing. The ape who understood the universe.

• 1:39:58Chris Williamson?

  And from a fiction perspective, my highest hit rate of this, it's, I think I'm at 100% for this. And it's my most recommended book, Red Rising by Pierce Brown. That thing.

• 1:40:09Tim Ferriss?

  It's been recommended to me.

• 1:40:10Chris Williamson?

  Should come with a fucking warning label on it. Like you talk about ketamine, like, no, no, no, no, no. Red Rising, that's the thing that people, that's the real substance that people need to be concerned about. If you can get through the first 60 pages, if you can get out of the mines, which you'll understand if you read it, you are locked in and he's now up to book seven, I think, and there's some novellas and blah, blah, blah. That being said, Patrick Rothfuss, if you do happen to be listening two hours into this podcast, please, for the love of God.

• 1:40:44Tim Ferriss?

  We beg you.

• 1:40:45Chris Williamson?

  Write the third book, write the third book. There's so much to be done.

• 1:40:50Tim Ferriss?

  Yeah.

• 1:40:50Chris Williamson?

  But anyway, one other thing that I've been thinking about a lot recently are.

• 1:40:57Chris Williamson?

  Odd purchases or purchases that I'm spending an inordinate amount of money on compared with what people think I should spend on it. For me, bed linen has become

• 1:41:08Tim Ferriss?

  Makes a difference.

• 1:41:09Chris Williamson?

  A pet obsession. High quality bamboo bed linen. Absolute game changer. You think about the quality of your mattress, you think about the type of pillow that you're using, all the rest of it, but the actual way that your skin interacts with your bed is directly through that. Bamboo cotton wipes the floor with high thread count normal cotton. It's easier than silk and it doesn't make you feel like you're going to slide off the bed if it's, if something happens. For you, what are the things that you have found are worth spending more money on than most people would consider acceptable or sane?

• 1:41:46Tim Ferriss?

  I met this, this woman, my friend's mother in Panama at one point and just kind of out of nowhere. I think it was, no, it wasn't out of nowhere. I was complaining about, I think my heel was bothering me. And she said, invest in your shoes and your bed. Cause if you're not in one, you're going to be in the other. And I thought to myself, that's a smart woman right there. And she was very, very smart on a whole lot of levels. So I'd say footwear in bed. So also linen.

• 1:42:12Chris Williamson?

  Footwear in bed?

• 1:42:13Tim Ferriss?

  Yeah, I always wear my, my lace up boots to bed. Pretty woman's style. No, shoes or bed. In this case, and but not at the same time.

• 1:42:22Chris Williamson?

  Yes. What, what bed? What shoes?

• 1:42:25Tim Ferriss?

  I have, look, they are a sponsor of my podcast, but I genuinely, I test everything. So Helix, I have their highest end mattress.

• 1:42:33Chris Williamson?

  With a Nate sleep on top?

• 1:42:34Tim Ferriss?

  With a Nate sleep on top. And I do pay attention to the linens, although I don't think I've put enough time into it as you have. So maybe I should double click.

• 1:42:43Chris Williamson?

  I'll give you, I'll give you it.

• 1:42:46Tim Ferriss?

  In terms of, I'm trying to think of what I put.

• 1:42:53Tim Ferriss?

  Might not be unreasonable. I mean, certainly food, medical care.

• 1:42:58Tim Ferriss?

  That's probably where I spend the most compared to average.

• 1:43:02Chris Williamson?

  Bloodworky type stuff.

• 1:43:03Tim Ferriss?

  All of that.

• 1:43:04Chris Williamson?

  Yep.

• 1:43:04Tim Ferriss?

  And it's not compulsive. I mean, I used to do so many bizarre experiments of myself that I would do blood work like every four weeks. I don't do that anymore. But

• 1:43:15Tim Ferriss?

  been very excited about archery, specifically recurve archery, using a modified Olympic bow at the moment. So I am spending more money on that. But honestly, it's not that terribly expensive. I mean, it's a few thousand dollars and you can be very well equipped. I don't want to be that like pudgy guy, looking like an overstuffed sausage and like a full Tour de France get up on like a $20,000 bike who's been riding for a week. I don't want to be that guy. I've been that guy in various things. I'm like, I'm gonna do triathlons and I buy all the gear and lo and behold, I try it for a little bit and I'm like, I'm never gonna do a triathlon. It's never gonna happen. And I accumulate all of this nonsense. But I would say broadly speaking, I really don't have many

• 1:43:59Tim Ferriss?

  expensive hobbies. I have found expense to be inversely correlated to enjoyment generally.

• 1:44:07Chris Williamson?

  Hmm. But there's certainly.

• 1:44:10Tim Ferriss?

  Maybe skiing, maybe skiing. I actually put a lot of, if you add in all the costs associated with that, it's high.

• 1:44:16Chris Williamson?

  Also not particularly cheap. If you're gonna own the kit, it's not cheap.

• 1:44:20Tim Ferriss?

  It's not cheap. It's, it depends on how committed you are and how long, over what period of time you can amortize that cost.

• 1:44:27Chris Williamson?

  Yeah. I think finding what you like and kind of ruthlessly sticking to that up until the point at which you're like, I'll see if there's something slightly better. For instance, Vans make, not a sponsor, but if you're listening, they make a particular type of their old school shoes called comfy cush. And it's just a slightly more, it's 15 bucks more, but they've changed the inner and they changed the insole and they change everything about them. I can do everything in these shoes.

• 1:44:55Tim Ferriss?

  Yeah.

• 1:44:56Chris Williamson?

  I can run, I can lift, I can go on a night out, I can walk, I can do everything. And the advantage of that is that you have a single pipeline from dress shoe to gym shoe and you just continue to buy one new one and then they get phased out and then the old ones go in the bin and you just continue to go through.

• 1:45:14Tim Ferriss?

  Not to turn this into an infomercial for vans, but I will say I have I have black vans. They're also the all purpose shoe. If I'm traveling, that's the all purpose shoe.

• 1:45:22Chris Williamson?

  Correct.

• 1:45:24Chris Williamson?

  Take me through your most heavily used apps, desktop, mobile. What is your life structured on, reliant on most heavily?

• 1:45:36Tim Ferriss?

  I think people are going to be potentially disappointed. It's it's nothing terribly sophisticated. I would say that the basics are the basics, so I won't run through those. Google Maps, Uber, et cetera, open table. Very, very basic. I would say on desktop, I use something called Jump Cut to have 30 to 40 things that I can store on the clipboard. And I know you have.

• 1:46:03Chris Williamson?

  I'm going to get you across to Alfred. I'm going to I'm going to convert.

• 1:46:06Tim Ferriss?

  I need to test the latest version. I used I I used Alfred several years ago and I really enjoyed it. I haven't.

• 1:46:11Chris Williamson?

  Phenomenally good.

• 1:46:12Tim Ferriss?

  Have not used the updated, so that's that's a teaser for what you'll explain in terms of Alfred. I still use Evernote. I know it's somewhat outdated, but I was the first advisor to Evernote way back in like 2009. So I just have so much.

• 1:46:27Chris Williamson?

  It's such a vast cost.

• 1:46:28Tim Ferriss?

  How are you going to? And actually, the latest versions have been dramatically streamlined. So it's it's actually back to being very user friendly. So I still use Evernote a lot. I use the companion app Scannable for scanning documents. So if you if you don't have a very fast photo scanning app, it's worth at least searching for something in that domain. Trying to think of anything unusual.

• 1:46:50Chris Williamson?

  What do you use for task management?

• 1:46:53Tim Ferriss?

  We use Asana internally for for.

• 1:46:55Chris Williamson?

  And you use that personally for your own stuff too? Personal projects and.

• 1:46:58Tim Ferriss?

  I don't. I have a scrap of paper in my pocket with some of what I want to do, which is not the best system. It seems to be. This vestigial habit that I cannot get rid of.

• 1:47:11Chris Williamson?

  Fucking path dependency, man.

• 1:47:12Tim Ferriss?

  Yeah, it's just, it's just ridiculous. I have tried very much to, and I did this beforehand, but I've tried to double down on this. And a gent named Sam Korkos of Levels, which is a great company, who's perhaps the most highly systematized, process-driven person I've ever met in my life.

• 1:47:30Chris Williamson?

  Like 20 VAs, right?

• 1:47:31Tim Ferriss?

  Yeah, he, he makes the point that you should not have a to-do list. You should have everything in your calendar effectively. And I'm simplifying, but I've tried very hard to do that. Like as soon as I, there's something I know I need to do or want to do, it goes into the calendar somewhere, even if it's a placeholder.

• 1:47:49Tim Ferriss?

  I do not really use anything for myself as a task manager, unless you count my employees who fairly or unfairly are on the hook to remind me to do various things.

• 1:48:01Tim Ferriss?

  So there is some of that, but really it's the calendar. The calendar drives it.

• 1:48:07Chris Williamson?

  What are you using for calendar?

• 1:48:09Tim Ferriss?

  G Suite.

• 1:48:10Chris Williamson?

  Right.

• 1:48:11Tim Ferriss?

  Yeah, I do not use mail on my phone.

• 1:48:14Chris Williamson?

  You don't have any email on your phone?

• 1:48:16Tim Ferriss?

  No.

• 1:48:16Chris Williamson?

  Wow. God, what a new world.

• 1:48:20Tim Ferriss?

  I also have no social media apps on my phone.

• 1:48:22Chris Williamson?

  Yes, yeah.

• 1:48:25Chris Williamson?

  Slack?

• 1:48:26Tim Ferriss?

  Slack, some people on the team internally use that, especially since we do work, even though I have a small full-time team, we have a lot of contractors who work on the podcast and audio editing and video editing and so on. So we do use Slack for that. And it's, it's a very, I don't want to say bare bones. I mean, it's intended to be a very.

• 1:48:47Tim Ferriss?

  The word that I use a lot for myself as a calibration

• 1:48:54Tim Ferriss?

  is elegant. I'm looking for elegant solutions. Not that I'm an elegant human, but I'm looking for solutions that have the fewest moving pieces. And I remember interviewing Morgan Spurlock, who made Super Size Me. And I think it was Inside Man has a television series, great documentarian. And he said, once you get fancy, fancy gets broken. And that's not always the case, but the more complexity you have in a system, the more execution risk there is. And so I try to keep things as bare bones and minimalist as possible. That can go too far.

• 1:49:29Chris Williamson?

  Me, me too.

• 1:49:29Tim Ferriss?

  Yeah, you too. That can go too far.

• 1:49:33Chris Williamson?

  Yes.

• 1:49:33Tim Ferriss?

  But.

• 1:49:37Tim Ferriss?

  If something comes to mind, I'll buy myself some time. Why don't you tell people about Alfred?

• 1:49:42Chris Williamson?

  Yeah, so Alfred is a desktop assistant, I suppose. It's kind of a global search tool. It only exists for Mac, which the tribalism of it makes me kind of love it a little bit more, that it's so judgmental and kind of like,

• 1:49:55Chris Williamson?

  platformally racist.

• 1:50:00Chris Williamson?

  It's got a clipboard manager, it's got text expander, you can set up automations, you can message people on iMessage without opening up iMessage, you can send a tweet without opening up Twitter. It allows you to do all of this from basically a spotlight search bar in the middle. The last 500 things that you've copied, I mean, look, the absolute basics that you need to use, you need a text expander so that a short keyword can then open out into a large chunk of text. You can have conditional formatting if you do.

• 1:50:25Tim Ferriss?

  Maybe you give an example. So somebody says, hey, what are your top pieces of advice for starting a podcast?

• 1:50:29Chris Williamson?

  Yeah, so this is on my phone. This isn't even just on the laptop. If I put PDC1 and PDC2, it brings up two podcast episodes I've done that the 90% of what someone's going to ask me, what camera do I use? What lighting do I use? How do I record it? Where do I upload it? What hosting platform? How do you prep for a guest? All of these things. I've just, I did them in conversations and it expands it and immediately sends it. It's the same for invites. It's got EML is my email address.

• 1:50:58Chris Williamson?

  What's my, NMN? NMN? NMN, I think, is a phone number.

• 1:51:05Chris Williamson?

  ADD1 is my address in the US, ADD2 is my address in the UK. And it's just all of these things that build out. It's all of this stuff that you need to say a lot of the time. And then a clipboard manager, my God, we said it before, like, having, only having access to paste to the last thing that you copied is fucking barbaric. Like, it is so primitive, but you know, it means that you can be going through a document and you can think, okay, I want all of these things, but I want them separately. So I'm going to take this, then this, then this, then this, then this. And then you have this sort of flow where then when you put it across into an, and you.

• 1:51:38Tim Ferriss?

  Yeah, it'll change your life.

• 1:51:39Chris Williamson?

  People spend so much time copying and pasting stuff. So much of our time is spent copying and pasting things or saying the same shit over email. Like here's an invite to the podcast or you know, this is what to expect when the episode goes live or whatever, whatever, like all of that stuff. So all of that highly used, I use Apple Notes. I went around the houses, Evernote for a while. I think I've still got some use cases for Evernote. Tried Notion and it's kind of used for some stuff, but it was the complexity kind of got to me. And I think there's kind of a high, if you want to use it properly, there can be a little bit of a high lift with that. I have, let's have a look, how many notes have I got on here? 2,996 notes on Apple Notes and

• 1:52:22Chris Williamson?

  it's bulletproof. It's never broken. I update something on my phone, it's immediately cross onto there. Readwise, I like Readwise. Readwise is great. I use Readwise as well. For the people that don't know, it's a highlight resurfacing and can also use it for spaced memorization, repetition, Ebbinghaus stuff. That's great. I like getting a set an email to arrive at 7am every morning with four highlights that it randomly chooses from my history. And it just reminds me of books I may be forgotten about or insights that I've lost. And then that often spurs a newsletter, maybe later in the week or whatever. Oh, that's a cool thing. And I totally, I've written about that. Also use heavily. That's pretty much it. Usual stuff. Audible. Oh, push to Kindle, extension for

• 1:53:07Chris Williamson?

  Google Chrome is a game changer. I don't like reading on laptop and I don't, I can't read on my phone because my natural state is like flitting around and busy work and executive and blah, blah, blah. Push to Kindle links in with your Kindle, your Amazon account, and it turns any blog post or webpage into a perfectly optimized Kindle document that appears on every Kindle device that you own. And I have a Kindle scribe downstairs with the pen, which is really lovely. And I have a Kindle Oasis upstairs, which I read before bed. And it means that when I then sit down on a morning and I want, I have about 10 or 15 minutes to read, first thing in the morning. I don't need to choose what I'm going to read. I just open up my library and there's

• 1:53:51Chris Williamson?

  the stuff that I discovered yesterday, ready for me to go through. And I can usually get through maybe two articles or something on a morning and that then opens up. I read about Oliver Berkman's productivity debt idea a couple of days ago, fell in love with that, read a study about how hair length is related to sexual satisfaction amongst North, South Korean women.

• 1:54:12Tim Ferriss?

  Wait, does that mean I can't satisfy South Korean women?

• 1:54:14Chris Williamson?

  They need, they need long hair. If they have long hair, between the two of you, you'll have the right amount of hair. But yeah, that's, those are the big ones, I think.

• 1:54:22Tim Ferriss?

  Yeah, I, I have been experimenting with an app called Reverie, R E V E R I.

• 1:54:28Chris Williamson?

  I met the lady that's in charge of it two days ago for, oh, you've got.

• 1:54:32Tim Ferriss?

  Dr. Spiegel.

• 1:54:33Chris Williamson?

  Coming on the show.

• 1:54:33Tim Ferriss?

  Yeah, yeah. So I just interviewed him and I am interested in hypnosis as a tool, legitimate clinical hypnosis as a tool. So I've been experimenting with that, which I've actually found surprisingly helpful on a number of levels. And otherwise, I would say apps can be helpful. They can also be a form of

• 1:54:54Tim Ferriss?

  mistaking the tool as the purpose, if that makes sense. So.

• 1:54:59Chris Williamson?

  Productivity masturbation.

• 1:55:00Tim Ferriss?

  Productivity masturbation. There's a lot of that. And masturbation is great, but you don't want to do it all the time. It's the dose makes the poison, as with most things. And I mean, my, my, my most critical, regular practice that helps me with systems and policies and making single decisions that avoid a thousand separate decisions is taking mini retirements, which is an old concept, something I've practiced for a long time. People might recognize it from the four hour work week, but it is in brief, scheduling three to four weeks of effectively being offline, doing something, having very tight parameters on your access to anything digital or work related. And if you do that, you

• 1:55:42Tim Ferriss?

  have to set up systems and policies that will persist after you return. So your business and your life will be better off after you have done this. And so I did that this past October, I think it was for about three weeks.

• 1:55:55Chris Williamson?

  What did you do?

• 1:55:56Tim Ferriss?

  I was in Suriname in South America for three weeks.

• 1:55:59Chris Williamson?

  How did you spend your time?

• 1:56:01Tim Ferriss?

  I was spending a good amount of time with the Amazon Conservation Team Operations, who do a lot of conservation work for indigenous land rights in Suriname. They've done a lot of amazing work in Colombia. And I was spending time with some of their ethnobotanists and field operators with the Trio Tribe in Suriname. And for people who don't know, because why would you know? Suriname is the smallest country in South America. It is this tiny, tiny little sliver at the very top of South America, in between Guyana and French Guiana. It's a bit confusing to me, the pronunciation still to this point. Very, very small. It used to be a Dutch colony. I think it's 94% forested.

• 1:56:47Tim Ferriss?

  Beautiful country. Very unusual. Really a melting pot of many, many different cultures. And it was a great experience. And I did not, I did a 15-minute sort of crisis check-in, just to ensure things weren't burning down. Very briefly, once on a laptop via Starlink.

• 1:57:13Tim Ferriss?

  And that was effectively it for two and a half or three weeks.

• 1:57:16Chris Williamson?

  You know what it makes me think about? If anybody has lived in the same house for more than five years, you just accumulate garbage, stuff. You know, all of the cupboards begin to overflow. Whereas when you're in university or whatever, you have to live lean because you just, you can't be bothered to move it. And it's kind of a little bit like that, but for processes. It's like if the process has become too reliant on you, if you're too hubby and it's too spooky. It's

• 1:57:44Tim Ferriss?

  Yeah, if you want to scale your business, if you want to scale the things you enjoy in your life, if you want to sell your business ultimately in some fashion, doing something like this will improve all of those.

• 1:57:56Chris Williamson?

  It gives me, it makes my bumhole do that to think about, to think about what you've just

• 1:58:02Tim Ferriss?

  Pucker question?

• 1:58:03Chris Williamson?

  Yeah.

• 1:58:04Tim Ferriss?

  A plus?

• 1:58:04Chris Williamson?

  It does. But that's probably because it's something I need to do.

• 1:58:09Tim Ferriss?

  Too much caffeine, maybe?

• 1:58:10Chris Williamson?

  No, no, never. It's impossible. It's impossible. Why is the four-hour body back in the charts?

• 1:58:20Tim Ferriss?

  The Four Hour Body is back in the charts.

• 1:58:22Chris Williamson?

  Beyond it being a great book.

• 1:58:24Tim Ferriss?

  Yeah, I mean, I'm very proud of that book. It's held up very well over time. It's back in the charts because I want to get the name right. So maybe you have this in your notes, but because a gentleman named Gary Brekka, I want to say, created a clip that went viral on TikTok talking about the 30 30 30 principle, which would be 30 grams of protein within 30 minutes of waking up and then 30 minutes of steady state exercise. And it all came as a surprise to me because my publisher reached out and said, we are out of stock. What is going on? I had no clue. So I put up a note on Twitter

• 1:59:08Tim Ferriss?

  to try to figure it out, to do some detective. I'm like, anybody have any idea why suddenly Four Hour Body is back to like number 70 on all of Amazon? And people linked to this video. So I owe Gary Brekka a thank you. And that is how it went ballistic. And that's continued for some time. It sustained for a while because then the video created media attention, which has had a pretty thick tail continuing to this day, which was a really fascinating phenomenon to watch unfold because I've never, I've never been part of anything like that on TikTok. And I have my own

• 1:59:52Tim Ferriss?

  thoughts and reservations around TikTok, certainly, but it is remarkable what TikTok can do for resurrecting, not necessarily resurrecting, because Four Hour Body was never dead, but really revitalizing books. It's incredible what can happen.

• 2:00:07Chris Williamson?

  Do you remember there was that video of a dude skateboarding down the street, drinking, I think, Ocean Spray Cranberry Juice? This is a couple of years ago.

• 2:00:16Tim Ferriss?

  I miss this one.

• 2:00:16Chris Williamson?

  He was listening to a particular song. This song goes to number one. This guy gets a sponsorship from Ocean Spray. Cranberry Juice is now everywhere. It's like this one, everyone's taking up skateboarding, you know, everything that was in this one video. And I don't even-

• 2:00:30Tim Ferriss?

  Cranberry Juice is the new cold plunge.

• 2:00:31Chris Williamson?

  You honestly do. So you're right. I think, I think The Four Hour Body has held up very well. What are the strategies from it that you have held on to the most? Cause I do think it was very prophetic and I was listening to you tell Huberman about the fact that you were sticking yourself with some experimental glucose monitor.

• 2:00:53Tim Ferriss?

  V1.

• 2:00:54Chris Williamson?

  Many, many years ago and plugging it into a fucking pager or something like that. But yeah, what are the, the things that you wrote in that book that you are holding on to the most still today?

• 2:01:05Tim Ferriss?

  It's a cold exposure. When in doubt, if I have very little time for training, something akin to Occam's Protocol in that book, which is pretty straightforward, one set to failure type resistance training. So nothing sophisticated. It's not going to win you any gold medals at the Olympics, but in terms of minimal effective dose, still does the job if you have a very, very small amount of time to allocate to weight training. Certainly kettlebell swings and.

• 2:01:34Chris Williamson?

  Just on, on that, what are your cues for good kettlebell swings? Especially as somebody who is sensitive with the lower back.

• 2:01:40Tim Ferriss?

  With the compression issues that I have right now, I'm taking a pause.

• 2:01:44Chris Williamson?

  No shearing force.

• 2:01:45Tim Ferriss?

  Yeah, no shearing force on the, on the kettlebell swings.

• 2:01:47Chris Williamson?

  But if you were, if you were okay.

• 2:01:50Tim Ferriss?

  Yeah, if I were okay, I mean, you would want to be bracing and not hyper extending at the sort of upper range. You'd want to be hip hinging and not squatting. This is a huge mistake. You see a lot also in CrossFitters where they're effectively squatting and then whipping it overhead, almost like a high pull.

• 2:02:07Chris Williamson?

  Yep.

• 2:02:07Tim Ferriss?

  But using that hip hinge instead of the squat and focusing on that gluteal activation. And my personal opinion, not lifting any higher than is necessary.

• 2:02:20Chris Williamson?

  So you're going to parallel?

• 2:02:22Tim Ferriss?

  Yeah, nipple height. I'm not going overhead. I just feel like for people particularly.

• 2:02:29Tim Ferriss?

  I'm trying to guard against the 10 or 20% who are not going to execute perfectly. So I want to minimize injury risk.

• 2:02:34Chris Williamson?

  Yeah.

• 2:02:36Tim Ferriss?

  And for that reason.

• 2:02:37Chris Williamson?

  The American kettlebell swing, a movement, I saw there was like a, an origin thing about how it came into CrossFit and blah, blah, blah. It does seem like, I don't know, I, I, I understand that it's easier to create standards around movement for it. For a, for a referee or umpire or whatever they're called, fucking assessor, to be like, that went overhead, that went overhead, that went overhead. That's full extension at the top. But it's moved across now into, I don't know, I've never heard Pavel Tapselini talk about what he thinks about that. But I don't think I've ever seen him pushing kettlebell overhead. I may be wrong.

• 2:03:10Tim Ferriss?

  I haven't seen it. I, I've done, long ago, I did the, the Russian kettlebell certification, level one, level two. So I went through the whole thing and really found it valuable on a whole lot of levels. But I would say the kettlebells for now with the sheer forces, I'm going to table. The sort of injury prevention, prehab type exercises from the, the, not entirely, but largely Gray Cook FMS type focused stuff in the four hour body, for sure. The chop and lift, Turkish get up, especially that first portion of the Turkish get up for shoulder health. These are all things I still do.

• 2:03:47Chris Williamson?

  Was, uh, was hanging, was hanging in there?

• 2:03:51Tim Ferriss?

  There might've been a little bit of hanging. I don't think, uh, there, I don't think that it was, uh, highlighted in any way.

• 2:03:58Chris Williamson?

  That seems to be the panacea for many people's.

• 2:04:01Tim Ferriss?

  Shoulder issues.

• 2:04:02Chris Williamson?

  Yeah.

• 2:04:03Tim Ferriss?

  Yeah. Yeah, I, yeah, I think it, uh, depends a lot on the person. I find, I mean, there, there are a lot of things we could talk about related to shoulders since I've had this one completely rebuilt. So I've had to go through a lot of shoulder stuff.

• 2:04:16Tim Ferriss?

  There's a lot I added to Tools of Titans, which was effectively an addendum to my previous books. Like all the things I would have included in A, B, C, and D, I ended up collecting into Tools of Titans. So there's a fair amount in there on say glute medias, some exercises from Peter Attia, who I know you've met with. As well as a handful of things related to acro yoga and gymnastic strength training, which have some absolutely incredible exercises.

• 2:04:43Tim Ferriss?

  That don't require any equipment. So for someone who travels a lot, these can be incredibly, incredibly helpful. So I would say the vast majority of what you find in that book, if I'm getting a little puffy and I want to reduce puff, said puffiness, then slow carb diet is still where I'll go as my default, which is effectively paleo pus plus legumes. If people get really wound up about lentils and beans. So far, my GI tract has not exploded like a frag grenade. That does not happen. And for most people, it's not what happens. So I would say that the vast majority of what's in that book, I still use on some level.

• 2:05:25Tim Ferriss?

  Yeah, still intact.

• 2:05:27Chris Williamson?

  Let's say that for the rest of time, you only had 10 exercises that you could rely on. And this is for whatever you think your goals for the rest of time will be muscularity, longevity, mobility, 10 exercises. What would you choose?

• 2:05:41Tim Ferriss?

  Oh, man. I don't know if I have the credibility to weigh in on.

• 2:05:46Chris Williamson?

  It's just for you. This is for you.

• 2:05:47Tim Ferriss?

  Well, let me tell you where my mind goes. My mind goes to

• 2:05:53Tim Ferriss?

  types of athletic movement more than exercises. So instead of Romanian deadlifts, I'm thinking

• 2:06:00Tim Ferriss?

  acro yoga, overhead squats.

• 2:06:03Chris Williamson?

  Overhead squats?

• 2:06:04Tim Ferriss?

  Yeah, like barbell overhead squats.

• 2:06:06Chris Williamson?

  Okay.

• 2:06:08Tim Ferriss?

  Rock climbing, archery on both sides.

• 2:06:12Chris Williamson?

  Yeah, okay. I'll give you that one.

• 2:06:13Tim Ferriss?

  Sure. And then some forms of gymnastic strength training from Coach Christopher Summer.

• 2:06:20Chris Williamson?

  I don't know that.

• 2:06:23Chris Williamson?

  Rings?

• 2:06:23Tim Ferriss?

  Think of it as it includes some ring work, which would be more advanced depending on the progression, but it's a lot of the strength training, floor routines, et cetera, that would be used, hand balancing exercises that would be used for prepping gymnastic athletes for competition, but for adults who really have limited capacity to adapt.

• 2:06:47Chris Williamson?

  Okay.

• 2:06:47Tim Ferriss?

  Cause I didn't start at age five. I would choose those.

• 2:06:50Chris Williamson?

  Okay.

• 2:06:51Tim Ferriss?

  Yeah, I would choose those in part because historically for me, you're getting, you're getting push, pull with the acro, you're going to get legs, you're going to be doing a lot of single leg pressing and you can choose your partner depending on how much weight you want to use.

• 2:07:08Tim Ferriss?

  Or get your partners pregnant and then you have progressive resistance.

• 2:07:11Chris Williamson?

  Okay.

• 2:07:11Tim Ferriss?

  Kidding. Then that would check a lot of the boxes for me.

• 2:07:21Tim Ferriss?

  And keep a lot of my

• 2:07:25Tim Ferriss?

  creaky issues at bay with respect to kind of hip back, which might seem counterintuitive when you think about the like ass to heels, overhead squats, or the acry yoga, which seems to at first require quite a bit of flexibility, but you end up developing a lot of strength and end ranges. If you're doing it strictly. And frankly, all of those other things, or a number of those are also fun. At the end of the day.

• 2:07:55Chris Williamson?

  Have you taken up pickleball yet?

• 2:07:57Tim Ferriss?

  I have not. I've tried it. It's fun. It's cool. Doesn't grab me like other things.

• 2:08:02Chris Williamson?

  Yeah, it's interesting. It's the first thing I've done in a long time that

• 2:08:09Chris Williamson?

  I absolutely 100% lose myself in. Completely.

• 2:08:13Tim Ferriss?

  Great.

• 2:08:13Chris Williamson?

  Completely lose.

• 2:08:14Tim Ferriss?

  Stick with it.

• 2:08:15Chris Williamson?

  Completely lose myself in it. I think, you know, even the gym, training a great session with a friend, there are moments where you get pulled out because of the sort of intermittent nature of going to the gym and stuff like that. And it's been a while since I did a sport like that.

• 2:08:34Chris Williamson?

  Cricket was mine growing up and yeah, I, it's not about pickleball. What it's about, I think, is something which is relatively fast paced, not too intermittent. And immersive, like physically and mentally. And I think if you can hit those, you know, a problem would be, and I imagine this is something that NFL players have to deal with. They're on and then they're off, but they need to stay on while they're off, right? You actually have, it's built into the the way that the game works. MLB as well. I would guess basketball players don't have that so much. Right? Maybe when they're on the bench, but you know, when you're in the game, you are in the game.

• 2:09:14Chris Williamson?

  Whereas that for me and my kind of psychology, something which doesn't allow me to pull back out and then have to drop back in. I, I do much better with. So yeah, some of my. Some of the best flow states that I've found in the last two years have been playing that.

• 2:09:30Tim Ferriss?

  That's great. Keep it up. I think I had an initial experience that turned me off a little bit because I'm playing pickleball, which is, it's a fun and it's pretty funny sport also.

• 2:09:40Chris Williamson?

  Right.

• 2:09:40Tim Ferriss?

  And the people I ended up playing with were like John McEnroe on steroids. They were so serious and competitive and kind of angry.

• 2:09:50Chris Williamson?

  That'll kill the fun.

• 2:09:52Tim Ferriss?

  How are you guys taking this so seriously?

• 2:09:54Chris Williamson?

  That'll kill the fun.

• 2:09:55Tim Ferriss?

  Come on. It's like, it's like we're, we're doing nerf fencing and people are treating it like life or death. I'm like, come on, come on, guys. This is intended to be fun.

• 2:10:03Chris Williamson?

  Well, that's another thing, you know, going back to what we were talking about before, holding yourself to high standards, allowing yourself to, to like enjoy and feel the emotions of the moment. I was playing, uh, mixed doubles, uh, last week and the girl that I was playing with, young girl, having loads of fun. We were playing well, like it was tight game between us and the, the other team. And, uh, you know, we, I think we won one game and it was now, uh, one, one, best of three. Uh, and I'm, you know, we're sort of walking back to the baseline to start serving and I'm like, okay, so we're going to do this and going to do this and this. And she just stopped and said, yeah, don't forget to have fun.

• 2:10:41Tim Ferriss?

  Good reminder.

• 2:10:42Chris Williamson?

  It really caught me and I was like, oh yeah. Uh, yeah, about that. But it just hadn't factored in because I was so, but it was a really lovely cue. And I mean, you've got, um,

• 2:10:54Chris Williamson?

  a prompt, uh, what would this be like if it was easier? What would this be like if it was fun?

• 2:10:59Tim Ferriss?

  Yeah, yeah, totally. And they're related often.

• 2:11:01Chris Williamson?

  Yes. You've got a quote that I completely fell in love with. In a permissionless environment where you can really embrace the freedom of being able to work whenever you want, wherever you want. For most people, what that is going to turn into is working all the time, wherever you are. And you don't have someone to stop you other than yourself. It's much more problematic than you might expect. It's a real risk. How do you avoid burnout? Is it planning in those holidays every few months? How do you know when you're getting too close to pushing too hard?

• 2:11:41Tim Ferriss?

  For me, it's all scheduling. Like, don't rely on discipline. Rely on systems and scheduling. So in other words,

• 2:11:51Tim Ferriss?

  If you need to bookend your workday so that you do not work until 8pm, have something scheduled with accountability.

• 2:11:59Chris Williamson?

  Dinner with friends.

• 2:12:00Tim Ferriss?

  Dinner with friends, going out to rock climb, going out last night for me, going out to dance tango. Like have something in the calendar that you are committed to going and attending. Ideally, you have some sunk cost to pay for it in advance. Have some incentives lined up to defend against the impulses of your and instincts of your lesser self.

• 2:12:21Chris Williamson?

  Person that you're going to meet there, you've already paid for the class.

• 2:12:24Tim Ferriss?

  Yeah, yeah, set it up in advance. And so I will very often have my team, for instance, if I happen to be in New York or wherever I am, they'll book out dinner reservations and exercise classes plus one. I'll have an extra slot that I'll book. Then it's up to me to fill it. It's like, all right, well, look, you have three reservations. You're gonna, you're gonna pay a cancellation fee at these two places. You might as well invite some friends or they'll help me invite some friends or I'll invite my friends in advance. But the point is it's blocked out. When I look in the calendar, it's already there. And that is the simplest approach I have found to

• 2:13:07Tim Ferriss?

  lead myself to defend the personal time as much as the professional time.

• 2:13:12Chris Williamson?

  So is that how you've come to think about discipline and motivation and willpower and stuff like that?

• 2:13:19Tim Ferriss?

  Yeah, the discipline and the willpower is loading it upfront to create the systems so that you're not constantly tired from decision fatigue.

• 2:13:29Tim Ferriss?

  Yeah, front load it.

• 2:13:31Tim Ferriss?

  Yeah, what do you, what do you have? Don't do it the hard way.

• 2:13:35Chris Williamson?

  I don't disagree. I don't disagree. I think anything that you need to do more than once, you might as well do a system for. But it's, it's what you said at the very beginning, which is about our desire to be.

• 2:13:49Chris Williamson?

  To show ourselves that we are working hard, thinking about things and taking a step back and taking half a day to come up with systems and stuff like that, even if it would save you multiple days over the next year, there is, the urgent will always get in the way of the important, unless you're very, very intentional about, yeah, okay, all right, emails, all right, Slack, yeah, we'll just wait, because once I do this thing, I actually have even more time to be able to focus on whatever it is. And thinking in systems is a skill, realizing where you can automate and how you can create that, you know, and this doesn't need to be, it doesn't matter if you're a business owner or a mother that

• 2:14:34Chris Williamson?

  needs to pick the kids up from school or orchestrate with your partner who's collecting who and all of the rest of the things, like, there are systems that you can find, but I think you need to be very, very intentional. And a lot of the time, it doesn't, it doesn't necessarily sort of come naturally, especially if you're doing busy work.

• 2:14:50Tim Ferriss?

  Yeah, and the work's always going to be there. You're going to die with stuff on your to do list that's undone, every single one of us. And I would recommend, we spoke about Oliver a little bit before we started recording, I think, but Oliver Berkman, 4,000 Weeks, go read that book. Everybody's going to die with things that have not been checked off their to do list. So, given that that is sort of the default mode, maybe you reframe it so that it's not an unending source of extreme stress.

• 2:15:22Chris Williamson?

  Yeah.

• 2:15:22Tim Ferriss?

  And most things just do not matter that much.

• 2:15:26Chris Williamson?

  I do think.

• 2:15:26Tim Ferriss?

  Like, look back, if you can, like, your calendar from a year ago and figure out which of those things were extremely important to you at the time, and now in retrospect, how many of them are completely trivial, had no bearing on anything important to guide you to where you are now. It's going to be the majority.

• 2:15:44Chris Williamson?

  I asked myself a question during my annual review.

• 2:15:48Chris Williamson?

  What do I think is productive but isn't? And what is productive, but I don't realize it? Two separate questions. So I'll give you mine and you can give me yours. Things that I think are productive but aren't.

• 2:16:01Chris Williamson?

  Calls, emails, sitting at my desk when I'm not working.

• 2:16:07Chris Williamson?

  And Slack.

• 2:16:09Chris Williamson?

  Things that are productive, but I don't realize it. Reading, walking with or without accompaniment. Saying yes to brief coffees and dinner with people that are coming through town. So when I looked at my year. So many of the things that I did. That had outsized impact was going, Morgan Housel comes through town and we go for steak. And I leave with 10 ideas. For newsletters or things I can apply to my own life or a cool story that just makes me feel good. This isn't productivity purgatory where everything has to be in service of work. It's like just, it was good. It was good for me. And it was good across multiple levels. And then I look back and.

• 2:16:54Chris Williamson?

  Sitting at your desk when you are not working and being like, yeah, but I'm here. Like, look, look at how much work I'm doing.

• 2:17:00Tim Ferriss?

  Look, boss. Oh, wait, I'm the boss.

• 2:17:02Chris Williamson?

  Yeah.

• 2:17:02Tim Ferriss?

  Wow, I'm such a shitty boss.

• 2:17:04Chris Williamson?

  I know, I am. Are there any things that come up for you there? Things that are productive, but you don't realize it or are not productive that you think are?

• 2:17:18Tim Ferriss?

  Anything athletic is going to be net positive. Cross transfer to everything else. So, which is slightly different from exercise. I mean, exercise, yes.

• 2:17:30Tim Ferriss?

  But specifically athletic, something that is faster paced, where you get punished for not paying attention.

• 2:17:38Tim Ferriss?

  Skiing, pickleball in your case, rock climbing. These things are all deeply restorative for me, even though they are intensely. They're energetically intensive and expensive.

• 2:17:51Tim Ferriss?

  I would say on the.

• 2:17:56Tim Ferriss?

  Unproductive side often any type of competition, which is a tough one for me because I like competing and I think I'm a pretty good competitor. And I've been rewarded a lot for competing in school. You get the top marks or in sports, you have a certain record.

• 2:18:16Tim Ferriss?

  In business, you have a certain outcome in investing. You have a certain portfolio startups. You're rewarded for competing in so many different ways that you can end up

• 2:18:29Tim Ferriss?

  choosing, allowing the competition to dictate what you do instead of choosing what you should do or might want to do, whether there is competition or not. Does that make sense? Yes, yes. For instance, I'm very,

• 2:18:46Tim Ferriss?

  I like competing. There's part of me that enjoys competing, but I don't want to use the wrong tool for the job, which is part of the reason that I'm exploring other things like rock climbing. I don't think I'm necessarily competing in rock climbing, archery, maybe. Looking for other avenues to scratch that competitive itch rather than, for instance, looking at what the latest best practices might be in the podcasts that are growing the fastest slash television shows now, of course. And it doesn't mean I shouldn't experiment with those things. But if the primary driver behind it is because I want to quote unquote, win. Win, yeah. I find that to be a false lead.

• 2:19:27Tim Ferriss?

  That is a, as Lord Rabbi Jonathan Sacks said on my podcast before he passed, pretty shortly thereafter, maybe a year, year and a half later. That is a temptation to be resisted rather than an opportunity to be seized. So I think a big part of maturing is separating those two, being able to distinguish between an opportunity to be seized and a temptation to be resisted. And for me,

• 2:19:54Tim Ferriss?

  Much like when I chatted with BJ Novak, who's a very well-known writer, famous for The Office. He also does a lot of acting and directing, but he said, and I'm paraphrasing here, but something along the lines of, whenever I find myself saying about an opportunity, but it's so much money, that's a red flag. That's a cue to pause. When it's like, da, da, da, da, da, but it's such good money. That's a cue to pause. For me, the drive to compete and win, at this point for me, is a cue to pause. When I was younger, I think it was really helpful, really critical fuel. And even now, it might be at some point, but Use it strategically.

• 2:20:39Tim Ferriss?

  Use it strategically because in competition of various types, and you see this in the money game and say, pure finance, not always, but often, what's invisible from the outside are the sacrifices that people are making, the compromises they are making to fixate solely on whatever this competitive driver might be, or whatever the scoreboard might be. And for instance, one of my very close friends, actually one of my college roommates, worked for a guy in finance in New York City at one point. And this guy was legendary.

• 2:21:19Tim Ferriss?

  I mean, super famous day trader, talk about stressful, rich beyond belief. And he always walked around with a briefcase, pretty old school, with divorce papers ready to go in case he needed them. Because his relationship had become that frayed and contentious. And if you're only reading the, the media profiles of this guy, that is not included. So the costs of high-level competition are often invisible. Yes, yes. So you have to be careful about emulating people. And what I would say is, if you're not willing to make, there are always sacrifices.

• 2:22:03Tim Ferriss?

  So try to identify those in the competition, in the competitive sphere, before you jump in with both feet. So for me, I would say competition's definitely a flag. Sometimes it's still a go. Sometimes it's still a green light, but I want to at least use that as a pause. Same with money, the money stuff, same, same. Yeah.

• 2:22:24Chris Williamson?

  Yeah, I uh, I fell in love with a essay from Jason Pargan where he said, "Accept that all of your heroes are full of shit. Your heroes aren't gods. They're just regular people who got good at one thing by sacrificing literally everything else." And I think in my experience, looking at high performers, they're not ubiquitous, human-wide examples of perfect people. They're usually very competent in one narrow domain. And sometimes they've managed to hold on to the remainder and sometimes they've had to completely burn everything else down, either as a byproduct of or upstream as the creator of their success.

• 2:23:06Tim Ferriss?

  Yeah, I would modify that slightly to say just be cautious about meeting your heroes because a lot of them will have clay feet. There are counterexamples.

• 2:23:14Chris Williamson?

  What's clay feet?

• 2:23:16Tim Ferriss?

  Well, just means that they're flawed in one way or another. And we're all flawed or we all have weaknesses of some sort or another. But there are counterexamples in the sense that there are people I've met who I've idolized on some level and they end up to be even better, broad spectrum, masters of multiple domains, really consciously deliberate about, say, family life on top of.

• 2:23:42Chris Williamson?

  Who's the, who are the most impressive individuals, full stack humans that you've met?

• 2:23:51Tim Ferriss?

  There, there are quite a few. I would say Seth Godin is very high, very wise, really walks the walk. And I've spent enough time with him now to see him in a lot of different environments to get to understand more about how he raised his kids. And he's just figured it out for himself in such a congruent way, right? What he says is what he means, is what he lives. There is no discrepancy. And that is not true for everyone on the internet, by the way. But it is true for a fair number. There are quite a few founders who I would put in that.

• 2:24:37Tim Ferriss?

  In that in that bucket as well.

• 2:24:41Tim Ferriss?

  Toby, we mentioned him already. Shopify certainly would fall in that category. I'm sure I could think of quite a few. A lot of my very good friends would fall into that into that category. Where a lot of them fall a little short, and that's why I'm not mentioning more names, is in the physical care. The self-care piece when it comes to the physical, the physical machine.

• 2:25:02Chris Williamson?

  They're prepared to

• 2:25:03Tim Ferriss?

  The body is

• 2:25:04Chris Williamson?

  Sacrifice their health in order to achieve many other things, also probably including family life and blah, blah, blah.

• 2:25:09Tim Ferriss?

  Josh Waitzkin would be high on the list as well.

• 2:25:11Chris Williamson?

  What's he doing now? Where is Josh?

• 2:25:13Tim Ferriss?

  Uh, well.

• 2:25:14Chris Williamson?

  He's still e-foiling?

• 2:25:15Tim Ferriss?

  He's e-foiling, or he's foiling more than e-foiling, toe-in foiling, but

• 2:25:21Tim Ferriss?

  he is just

• 2:25:25Tim Ferriss?

  he's inspiring to me because

• 2:25:28Tim Ferriss?

  our hardwiring is also so different. I mean, it's hard to not be different from Josh, but for those people who don't recognize the name, he was the basis for the book and the movie Searching for Bobby Fischer. Incredibly, incredibly skilled chess player, and then translated that to Tai Chi Push Hands. I think he became world champion there and then became the first black belt under Marcelo Garcia, nine-time world champion in Brazilian Jiu-Jitsu. And he's taken his toolkit and his hardware and applied it to multiple domains, but I also have had a chance to see him in personal life with friends. And another

• 2:26:03Tim Ferriss?

  this is not really answering a question you've asked, but if you were to ask me what I have grown to value more and less as I have become older, I would say, and this relates to how I think of full stack, loyalty and long relationships.

• 2:26:22Tim Ferriss?

  I value more than simple or simply intelligence, right? Like, intelligence is kind of table stakes.

• 2:26:32Tim Ferriss?

  And it's possible to be very smart, very hardworking and very low integrity. Those are the people you really need to watch out for. And it's not the lazy, low integrity, stupid people you gotta worry about. It's like the smart and or hardworking who are also of questionable ethics. Those are the people you gotta worry about. I would say another person who really walks the walk, Naval Ravikant would be another. He's a well-known serial founder.

• 2:26:59Chris Williamson?

  Recently spent a week in Roatan with him at that Prospera thing.

• 2:27:03Tim Ferriss?

  Yeah. So Naval, Naval is, you don't have to guess what Naval thinks, which I really appreciate.

• 2:27:08Chris Williamson?

  Me too. There was a clarity. I'm a people pleaser and I'm trying to rehabilitate it. And there was a

• 2:27:19Chris Williamson?

  definitiveness to if we're in a big group, there's a big gathering. I'm sure you've seen this happen before that you're in a meetup and the particular group that you're in, the conversation has gone in a direction that Naval finds boring. He's gone. He's now over the other side. There's no airs or graces needed particularly. If you say something that he doesn't agree with, he will also say that. And

• 2:27:45Chris Williamson?

  I know, like, I think

• 2:27:48Chris Williamson?

  in some ways that whatever socially awkward or the need for validation side of me

• 2:27:57Chris Williamson?

  would see that as a high risk strategy because I want people to like me. But what you don't realize is that what you like is someone who you can trust. You want somebody who, when they say a thing, you reliably believe that they mean the thing. And what that means is you're not looking for someone who tells you what you want to hear. You're looking for someone who tells you the truth.

• 2:28:24Tim Ferriss?

  Yeah. And if you're going to have any degree of public exposure, fame, money, power, you're going to need that more than ever. Because you're going to attract sycophants who will tell you whatever they think you want to hear to extract whatever they happen to want. So it's going to become increasingly important. I'll give you some other examples, actually, now that I had a minute to think about it. Jersey Gregorik and his wife, Anjela Gregorik. Very few people are going to know these names. They're Polish emigres who fled Poland.

• 2:28:56Tim Ferriss?

  During a period of time when the solidarity, this resistance movement underground had people being murdered in the streets and they fled, ended up in the US with next to no money. And they now live in a beautiful part of Northern California. They both have multiple world records in Olympic weightlifting, now retired.

• 2:29:16Chris Williamson?

  Who the fuck are these?

• 2:29:17Tim Ferriss?

  Now retired. They developed a system of training called the Happy Body with micro progressions that the transformations that I've seen them produce in people is beyond belief. Part of the reason that I named the overhead squats as one of my top five is because of Jersey. He's something like 65, 67 now. He can, he can still, at this point in time, when you watch him dance, he looks, uh, excuse me, when you watch him walk, he looks like a lie at the dancer or something. He kind of glides across the floor. He's very mobile, very strong. He can stand on an Indo board, like a balance board with a barbell fully loaded with weight, whip it over his head in a lightning fast snatch, land in a perfect

• 2:30:01Tim Ferriss?

  snatch, ass on heels, stand up, drop the weight down and repeat doing multiple snatches on a balance board. And he's gotta be 65, 67 at this point.

• 2:30:12Chris Williamson?

  So he's got the full stack because he's gone for the body thing as well?

• 2:30:15Tim Ferriss?

  He walks the walk and his wife also walks the walk. And

• 2:30:22Tim Ferriss?

  I want to see their relationship dynamics, their relation, their dynamics with their kids. I'm really trying to only idolize or emulate people when I can assess the fabric of the relationship integrity around them. Can't always do that. So you can, you can try to experiment with different habits from this person or that person. Just be careful because the sacrifices are invisible. Unless, unless that person is sharing things very explicitly.

• 2:30:50Chris Williamson?

  I've been fascinated by the price that people pay to be someone that you admire. You know, what is it that this person has to sacrifice, either consciously or unconsciously? What are the byproducts of them getting to the place that they are? You're looking at an outlier in a very particular domain. What are the other things that have come along for the ride? Talking as well about loyalty, there's a quote I stumbled upon from Christopher Hitchens that said, "A melancholy lesson of advancing years is the realization that you cannot make old friends."

• 2:31:18Tim Ferriss?

  Yeah.

• 2:31:19Chris Williamson?

  And there's something beautiful about being along with people for the ride. So my editor Dean that you met earlier on, uh, he was here from episode one, six years, you know, we, we worked together for a long time before that. And there's something really cool about being able to see the trajectory of your relationship of where you were, of where he was, what's happening like, that's cool to do. And, uh, yeah, I, I, I worry about the sort of transient transactional nature that people have of being able to do the digital nomad thing, which is fantastic, but not having roots down, not being able to sort of embed yourself socially. Uh, I, I, and the same thing happens with internet, you know, I'll unfriend you, I'll block you,

• 2:32:04Chris Williamson?

  you're basically deleted from my life. I don't think that that's a particularly evolutionarily adaptive way to use the mechanisms that we have for social support, uh, well.

• 2:32:17Tim Ferriss?

  Yeah, I would add to that, just thinking of the, the quote that you read earlier about the freedom to work anywhere, anytime, often meaning that you end up working

• 2:32:28Chris Williamson?

  All the time.

• 2:32:28Tim Ferriss?

  All places, all the time. The, the most under

• 2:32:35Tim Ferriss?

  emphasized chapter in the four hour work week is the filling the void chapter, which people tend to skip over. So like, I'll, I'll get to that later. And the gist of that is, I suppose, a

• 2:32:48Tim Ferriss?

  underlying assumption, which I happen to think is correct. And that is that the positive does not take care of itself. In other words, if you fix the work piece and you have enough money that suddenly your life will be great because you will instantaneously manifest these relationships and activities and so on, that make the hard work worth it, that doesn't automatically happen. You have to build those things along the way. And if you have a void, because you've let all your, your hobbies atrophy, you've let relationships atrophy, maybe you're just moving from place to place to place. So you have no constants.

• 2:33:23Tim Ferriss?

  The void will fill itself with more work because you do not have a compelling replacement.

• 2:33:27Chris Williamson?

  Hmm.

• 2:33:28Tim Ferriss?

  Work will end up swelling to fill the void if you don't have a compelling yes to other alternatives that are in the calendar.

• 2:33:38Tim Ferriss?

  That is almost a certainty. It's not just a possibility. It's a certainty, which is why

• 2:33:44Tim Ferriss?

  when I sometimes get asked.

• 2:33:47Tim Ferriss?

  What do you wish people would pay more attention to in the four hour work week? It's fulfilling the void chapter.

• 2:33:51Chris Williamson?

  Yeah, that's a question that you ask a lot of people. What is it that in X people gloss over that you wish that they didn't? Basically, what is a highly unpopular but important insight? I know that you're a fan of questions, so that's one of yours that I think is really fantastic. Very, very well done. Talking about the world of podcasting and content creation. What do you make of where we're at now? Having your decade ish anniversary. We're going into a new world of short form and video and high production and low production and desire for authenticity and credibility. What do you make of where podcasting is at now and where it's going in the medium term future?

• 2:34:33Tim Ferriss?

  Well, I would say a few things. I mean, when, when I started the podcast in 2014, as I might have mentioned, people told me the ship had already sailed. It's too late, it's crowded. That wasn't true. It's certainly more saturated now, but I think there's always a market for great. It's just going to be harder on a whole lot of different levels to cut through the noise and to position properly, right? To differentiate, to try to be a category of one is much harder now. And I'm inspired by, on one hand, the incredible production value that a lot of people have brought to bear, actually not a lot, handful. I would say you exemplify the production value.

• 2:35:18Chris Williamson?

  Thank you.

• 2:35:19Tim Ferriss?

  And I like that you're pushing the envelope. It's inspiring to watch. And simultaneously, I don't want to compete against that because frankly, you're going to win. I don't like playing games that I lose.

• 2:35:32Tim Ferriss?

  That's, that's, that's not my, my go to strategy. And I think that you are very well suited to this particular style of this medium. And for me then, personally, it's a matter of asking a lot of questions and doing some deep thinking and journaling, which I am going to use the 10th anniversary as an opportunity to do.

• 2:35:57Tim Ferriss?

  About predominantly what gives me energy versus what takes energy from me and doubling down on that because the function of the podcast is not predominantly to make money. It's turned into a good business and I'm very grateful for that, but it's really the experience of having this type of dance, keeping me on my toes, refining the craft of interviewing and having conversation.

• 2:36:27Tim Ferriss?

  The spontaneous nature of that, not unlike pickleball or rock climbing or a sport where you need to pay attention.

• 2:36:36Tim Ferriss?

  And if you are in this recursive thought loop, let's just say where you happen to be in a funk, having a two, three hour long conversation, if it's active, is a very effective way of taking you out of that state.

• 2:36:46Chris Williamson?

  That could have been in my most problems can be fixed by these things or a podcast for two hours.

• 2:36:51Tim Ferriss?

  Hour podcast for two hours.

• 2:36:52Chris Williamson?

  Yeah.

• 2:36:53Tim Ferriss?

  On the macro level, I think that video is going to continue to become

• 2:36:59Tim Ferriss?

  more important as a discovery mechanism, as a driver of growth. It's hard for me to see what would push that in another direction, given the platform prioritizing of video.

• 2:37:15Tim Ferriss?

  So we'll see, we'll see. I, I'm, I'm very curious to see

• 2:37:21Tim Ferriss?

  in particular, and I don't have a solution for this, but if there will be improvements in discovery that actually get mainstream adoption or adoption at all outside of YouTube suggestions.

• 2:37:34Chris Williamson?

  Yep.

• 2:37:36Tim Ferriss?

  I do think that curation and curators, instead of having say one Oprah tell half the country what to read, what to watch, I think, and we're already seeing this of course, but a proliferation of a lot of people who might even opt out of video and social media to use that old tool email, right? Whether it's my newsletter, Five Bullet Friday, or your newsletter, I think people will have to for sanity's sake.

• 2:38:01Tim Ferriss?

  And to try to constrain decision fatigue and overwhelm, probably find whatever their version is of a curator to filter for them.

• 2:38:10Chris Williamson?

  Okay, right. So rather than being a scout and seeking all of this information on the internet myself, I will maybe have three substacks and a couple of ConvertKit newsletters that I subscribe to, and that will be my content consumption.

• 2:38:23Tim Ferriss?

  Right. Like, I have a few dozen friends primarily.

• 2:38:27Chris Williamson?

  Tell me, yeah.

• 2:38:27Tim Ferriss?

  Who trust me, who I trust, and we share things that we find. That is how 90% of what I find ends up in Five Bullet Friday. It's through a very small subset of friends whose judgment I trust.

• 2:38:43Chris Williamson?

  Yeah, yeah.

• 2:38:44Tim Ferriss?

  Who know me intimately well.

• 2:38:46Chris Williamson?

  I should formalize that more, but I do have a very high hit rate of degenerate intellectuals that scour the substacks and the Twitters and whatever and just, dude, have you seen this recently? Have you seen that recently? And it's so fruitful. When it comes to your content consumption yourself, I know the amount of time that it takes to prep for the episodes and stuff. Outside of that, where do you go? What newsletters do you subscribe to? What YouTube channels do you watch? What podcasts do you listen to?

• 2:39:25Tim Ferriss?

  I have a very deliberate, I would say, low-information diet, or I have very tight filters. So, uh, small group of friends who send me things, podcast guests who make recommendations. Those would also be included oftentimes in my friend group. I develop pretty good relationships with all these folks, and they often come into being guests, having listened to a lot of my episodes to begin with. They'll send recommendations.

• 2:39:57Tim Ferriss?

  I have a very, and I'm fortunate in this, but it's also not sheerly, it's not purely by chance. I would say it's by design. I have a very eclectic friend group, a very, very motley crew. So I'm able to pull from a lot of disparate worlds, not just tech, not just science, not just this, that, or the other thing. I have, you know, religious scholars. I've got some very esoteric folks who will also send me stuff. They'll be like, hey, you should check this guy out. This falconer who gets all these high-end jobs in Vegas. I'm like, okay, sure. Let's check out the falconer. And then I go down this rabbit hole of falconry and might find something that's amazing. Or a few years ago, I was

• 2:40:41Tim Ferriss?

  chatting with a, I was DMing with this Muslim scholar who sent me a link to an episode on the etymological roots of many of the words in Dune, based on scholarship of Islam. Amazing episode.

• 2:40:59Chris Williamson?

  Yeah, yeah, yeah.

• 2:40:59Tim Ferriss?

  Incredible.

• 2:41:00Chris Williamson?

  Yeah.

• 2:41:00Tim Ferriss?

  And I feel very, very fortunate that that is one of the amazing byproducts of what I do. When I consume media, it's generally going to be shorter articles on my phone. If they're longer profile articles, say in The New Yorker, for instance, there is a long article on building artificial languages for fantasy worlds, Game of Thrones, Avatar, et cetera. And that was in The New Yorker. It's going to be 20, 30 pages. I will print that out and I'll read it on paper. I'm old school that way. Or I will web clip it to Evernote and read it in Evernote, in which case I'll add, if I find something I want

• 2:41:42Tim Ferriss?

  to search for later, I will bold it, but I'll also add three asterisks. So I can Ctrl F, search for three asterisks later and find my highlights. So I'll sometimes do that. I would say the majority of the time, if I'm consuming media these days, it's going to be audio. So it'll be, it'll be audiobook or it will be podcasts. Almost always podcast episodes are recommended to be my friends ad hoc.

• 2:42:09Tim Ferriss?

  And I will always ask someone if anything in particular really stuck with them from it. And if they can't name something, I'm out. I won't even bother.

• 2:42:18Chris Williamson?

  That's a good filter.

• 2:42:20Tim Ferriss?

  I use filters like that a lot. If someone sends me a startup pitch, I have similar filters. It's like, is this one of the top three entrepreneurs you have met in the last three years? If the answer is no, it's like, okay. So doesn't even, doesn't even get opened. So in the case of things getting recommended, for instance, I'm listening right now to a three part series on 99% invisible, which is a great podcast. It's been around a long time. Roman Mars, and he is a co-host who's helping with this. And they walk through this book, The Power Broker by Robert Caro, famous book, Pulitzer Prize winning book about Robert Moses, most powerful man in New York for a very, very long time. And the entire story behind that, this book is a beast to get through, but they walk people through and the intention is to have people read along.

• 2:43:05Tim Ferriss?

  But you also get a lot just from listening and they also interview Robert Caro, which is very rare in these episodes. And so I'm listening to a three part series of that. I, I do not listen, I would say less than 1% of the time, do I listen to any current events?

• 2:43:23Tim Ferriss?

  I can get up to speed on those things very quickly through my friend network. And sometimes I will do that. I usually go to the very old stuff, so I'll listen to history, hardcore history, fall of civilizations is a podcast that I really enjoy. They're very long.

• 2:43:39Tim Ferriss?

  But the episode on, on, on ancient Sumer was very good.

• 2:43:47Tim Ferriss?

  Shorter episodes philosophize this, things that tend to be evergreen and have no current event aspect.

• 2:43:56Tim Ferriss?

  Those would be a few that come to mind.

• 2:43:58Chris Williamson?

  I fell in love with one called The End of the World with Josh Clark.

• 2:44:02Tim Ferriss?

  Sounds uplifting, kind of like fall of civilization.

• 2:44:04Chris Williamson?

  Nice and apocalyptic. It's just a 10 part limited series, uh, came out about four years ago. And it's just a breakdown of X risk. Each of them, um, about one different type of X risk, natural pandemic.

• 2:44:14Tim Ferriss?

  Risk meaning extinction.

• 2:44:15Chris Williamson?

  Existential risk.

• 2:44:16Tim Ferriss?

  Existential.

• 2:44:17Chris Williamson?

  Existential risk, yeah. Um. But it's beautifully soundscaped.

• 2:44:21Tim Ferriss?

  Hmm.

• 2:44:21Chris Williamson?

  Um. So I used to listen to a lot of audiobooks as a kid. And um, you know, a radio drama with actors and and sound effects and they're walking through the woods and stuff. And this thing's just gorgeously done. I've never really, that modern wisdom for me is so all encompassing and totally liberated for me to pursue whatever I'm interested in. I've never really thought like I would like to do a passion project like this is the passion project. But if I was ever to do something that creatively was a little bit different, I would be um, pretty fired up to do something that has that degree of soundscaping and and sort of immersion to it that I feel like that would be a cool. Not that I don't have enough to do already, but that would be like a cool other uh project. I just really. I love the sensation of listening to that. I must have gone back and listened to it, you know, like

• 2:45:07Chris Williamson?

  five times. It's 10 episodes. It's on Apple Podcasts. It's free. Uh. End of the world with Josh Clark. Highly, highly recommended uh for that. Um.

• 2:45:15Tim Ferriss?

  Side note, you should go watch the, you should go watch Dune 2 in a theater that's optimized for sound.

• 2:45:21Chris Williamson?

  Or, oh, I've, I went to go and see it, but it was, it wasn't in the IMAX fancy thing. Good.

• 2:45:26Tim Ferriss?

  Or Dolby. Yeah. If you see it optimized for sound, it's a great experience.

• 2:45:29Chris Williamson?

  I didn't realize um, when Oppenheimer came out that there's 24 theaters around the world that allowed you to watch 70 mil IMAX natively in the correct aspect. 24 globally. One of them is in San Antonio.

• 2:45:50Tim Ferriss?

  Right around the corner.

• 2:45:51Chris Williamson?

  And some uh Indian kids channel, uh, some dude, uh, 10,000 subscribers, did a good video and the video caught a little bit of fire. He was like, where you can go to watch it. And it was um, well, the best thing, these 24. And then if you haven't got those, there's 150 that are kind of this, which is almost as good and it's not that. And then there's 3,000 that are like that. And then blah, blah, blah. It was a really great video. And I was like, oh, and I paused it on the 24. I said, San Antonio, how cool. Yeah. Yeah. Really, really cool. So that was good. I think two or three maybe are in, are in LA.

• 2:46:25Chris Williamson?

  You mentioned, you kind of alluded earlier on to the perils of audience capture.

• 2:46:31Chris Williamson?

  Either personally or professionally, when it comes to content creation, how do you avoid the mimetic pull of regressing to the crowd, of kind of feeding red meat to people either interpersonally to get them to like you because of a need for validation, or to the audience in order to get them to like you and to kind of keep the plays going? How do you follow your own curiosity and sort of stay true to that whilst also knowing that there is a degree of game playing that kind of needs to be done?

• 2:47:08Tim Ferriss?

  Well, I would say that in terms of audience acceptance, being liked by my audience,

• 2:47:19Tim Ferriss?

  I don't actually think about it that much.

• 2:47:22Tim Ferriss?

  In part because when I do my past year review each year to plan my next year and block out these periods of time and so on, one of the components of that is putting down my current list of, say, the 10 friendships that I would like to maintain or deepen and asking myself, did I spend as much time as I would have liked with these 10 people last year? It could be five people, the number's not terribly important. And if the answer is no, then whenever I'm faced with the choice of deciding to roll the dice with new friends, putting time into a new person, which is a gamble, or putting

• 2:48:04Tim Ferriss?

  time into the pre-existing guaranteed upside relationships, I usually go with the prior relationships. So I care most about those people who are fully equipped and well-practiced in calling bullshit on me and don't hesitate to speak their mind. I care about those people first and foremost, more so than my audience. And what they care about is doing what gives me the greatest sense of personal aliveness. And using that as my compass, my true north, I would say that...

• 2:48:46Tim Ferriss?

  I also want to know broadly speaking, or be conscious of what type of audience I am attracting. And are there any constants I want to maintain? Are there certain types of interests, certain types of psychographics, demographics that I want to keep consistent because those are the people I would like to surround myself with? For instance, and for that reason, if I have an episode that does absurdly well, like 2020, 2021 did one or two episodes related to Web3, cryptocurrency, et cetera. Although that wasn't the stated objective, I was delivering on the promise of deconstructing

• 2:49:29Tim Ferriss?

  world-class performance, was talking about the habits, routines, mental models, et cetera, of these people. But the subject of the hour they wanted to discuss was something related to crypto. Those episodes went parabolic.

• 2:49:43Chris Williamson?

  Bananas.

• 2:49:43Tim Ferriss?

  And I try to take that, I always take that, actually. I can't think of an exception. Before I try to replicate, before I try to add more fuel to the fire by adding five themed episodes on X, doing a mini-series of six on X, because X delivered a lot of downloads, and maybe I can capitalize on that from a financial perspective by doing A, B, and C, I ask myself, if I telescope out six months, 12 months from now, and I have done this, how will the composition of my audience have changed? Who will I have repelled? Who will I have attracted?

• 2:50:21Chris Williamson?

  Hmm.

• 2:50:22Tim Ferriss?

  And when I went through that visualization exercise, I didn't like how it looked. Which is not to say there are great people involved, and a lot of my closest friends are very heavily involved in some of these areas, in addition to others. They do not hold on to any one of these components, like religious zealots identifying themselves with lots of ists and isms and so on. However, there's a lot of collateral damage in those communities as well, and a lot of terrible behavior. So I made the decision not to replicate. I didn't do it. I actually, I went the opposite direction. And...

• 2:51:06Tim Ferriss?

  As long as you take care of your audience and you need to decide in advance,

• 2:51:12Tim Ferriss?

  if you're hosting your own personal TED, who are the thousand people you invite?

• 2:51:17Tim Ferriss?

  Where every break, every meal, you're going to be with these people and you get assigned to a random table.

• 2:51:24Tim Ferriss?

  Okay, if that were to be six months of your life, not just a weekend event, how would you want to compose that audience?

• 2:51:35Tim Ferriss?

  Okay, well, that's a consideration, but, but the first

• 2:51:41Tim Ferriss?

  determining factor is what gives me the greatest sense of aliveness because that gives me endurance. It keeps my, the more curiosity is used, the more you have, right? It's sort of the opposite of a finite resource in that respect. And

• 2:51:58Tim Ferriss?

  those are the basics of how I approach it. And there are trade offs, right? Uh, I saw this, this woman in a climbing gym recently and she had a shirt on that said, no solutions, only trade offs. And I wasn't sure what that referred to, but I kind of liked that.

• 2:52:13Chris Williamson?

  Thomas Sowell quote.

• 2:52:14Tim Ferriss?

  What was that?

• 2:52:14Chris Williamson?

  To Thomas Sowell quote.

• 2:52:15Tim Ferriss?

  Oh, is it?

• 2:52:16Chris Williamson?

  There are no solutions, only trade offs.

• 2:52:17Tim Ferriss?

  Oh, there we go. Thanks. Now I know the attribution. Great. So

• 2:52:24Tim Ferriss?

  I sat with that quite a bit and there are always trade offs. Even when you're opening one door, you're probably closing one. It might be temporary, it could be over a longer period of time. So I'm more than happy to make trade offs on the business model economics side to optimize for the longer game. I'm also using the podcast as a way to workshop many other things, right? Just like I used the blog for a long time to workshop and experiment with things that ended up becoming books later. You can trace the four hour body back to my first really viral blog post.

• 2:53:02Tim Ferriss?

  Uh, I am constantly workshopping. I'm constantly sort of lobbing a pebble into the pond to see what the ripples do.

• 2:53:09Chris Williamson?

  Yeah. I mean, the, uh, the, the newsletter and Twitter are so good for that. I think to just, and, and the podcast as well, we have a, a quite a good repurposing engine going on from, you know, this episode and things will be clipped at a short and then something will take fire. And I'm like, well, why, why did that get a hundred thousand likes on Instagram? Like, what about that section or thing? And I'm like, is that worth exploring a little bit more in a? A piece of writing and it's like, it's like read wise for your own content. You know what I mean? It sort of resurfaces shit that you forgot that you'd said. I love all of that, man. When you were talking about your friends and what they, what they want for you and what they value in you. It kind of got me thinking about how any friends who

• 2:53:56Chris Williamson?

  are more happy for you when you make loads of money and have loads of plays and aren't more happy for you when you're just fired up about what you're doing, aren't particularly good friends. So optimizing not only for those sorts of people to be around you, but also to think, well, if that's what my friends want for me, they don't care about how much money I've got. They don't care about, good friends don't care about how many plays I'm doing. Well, if it's both good for them and good for me intrinsically, there's very few reasons to not do that. And I understand there is a degree of game playing. And this is, I think, different creators with different sort of scopes of how much they, they do this. This is something that we think about a lot, you know, like we want to get plays. We need to do the-

• 2:54:41Chris Williamson?

  What do you mean by get plays? We want- Oh, plays like downloads? Plays. Yes, correct. Sorry.

• 2:54:48Chris Williamson?

  What did you think about? I thought it was like Britishism or something. Oh, no, no, no, much more basic than that. Sorry. Play on YouTube. Correct. Yeah. So, you know, there's a degree of- From Long Island, I take a while. There's a degree of packaging that you need to do with this, but you also don't want to desensitize the audience with the limbic hijack things so aggressively that they don't sort of trust what you're saying anymore. And finding that balancing game, like ethical algo hacking, we call it.

• 2:55:14Chris Williamson?

  How much of this is okay and how much of this is not? And as soon as there's ick, but increasingly, and this is like a champagne problem, I suppose. The more, the more that the show has grown, the more that I think about like, am I excited 10 minutes before I sit down with the person? Do I want them to hurry up? And if I want them to hurry up, good. And if I just optimize for doing more of that, and I think that the same is true for friends. You know, I had this insight, again, coming from a nightlife background where so many young people don't have friends, they have drinking partners. And much of the reason that they drink is because the events that they're attending are so boring that the only way they can get themselves through it is to sedate themselves out of realizing just how boring it is. And

• 2:55:58Chris Williamson?

  The same thing is true with the books that you're reading. I've been told that I'm supposed to be interested in this book. Okay. And how do you feel when you read it? Fucking hate it. All right. Maybe bail out and read more Red Rising or Patrick Rothfuss or whatever. Like, just read the thing that's good to you because that's going to fuel you way more than like. And there's certainly times when you need to do things that are hard. Like, you need to put the nose to the grindstone. There are going to be writing the book, doing more research, going over a fourth draft of the, of the whatever, whatever. I'm sure you're intimately familiar with.

• 2:56:34Tim Ferriss?

  Yeah, fourth, I'm like, ah.

• 2:56:36Chris Williamson?

  Early days.

• 2:56:37Tim Ferriss?

  Only need four drafts.

• 2:56:38Chris Williamson?

  Early days.

• 2:56:39Tim Ferriss?

  And blog posts and like thirty, draft thirty seven.

• 2:56:44Chris Williamson?

  Let's say that there's somebody listening who wants to dream bigger and wants to have more self-belief that they can make things happen in the world.

• 2:56:58Chris Williamson?

  What would you say to them?

• 2:57:06Tim Ferriss?

  Well, I'd say first that

• 2:57:10Tim Ferriss?

  just like you, having done hundreds of these interviews with amazing people from all different walks of life,

• 2:57:18Tim Ferriss?

  that the high performers are usually buckets of neuroses, just like everybody else, with some really serious insecurities that maybe they're aware of, maybe they're not, who have figured out how to capitalize on one or two strengths and have been able to create systems so that they can focus and leverage those things.

• 2:57:43Tim Ferriss?

  You look at everything that's been built around us, the roads, the bridges, the highways, the skyscrapers, the Sistine Chapel, all made by humans. Right? And.

• 2:57:55Tim Ferriss?

  You know, the spectrum of accomplishment is really, really wide. So that's the first thing I'd point out. It's like there's, you don't need to be endowed with all these magical faculties to create these things.

• 2:58:10Tim Ferriss?

  Secondly, I would say that paradoxically, it's often less crowded to aim for

• 2:58:19Tim Ferriss?

  the home runs than it is to aim for the base hits. Because so many people underestimate themselves that the the base hits and the doubles are more crowded, just in terms of top of the bell curve, than aiming for the big. There's a, there's a warning, though, that I should add to that, which is it's very easy to hide behind the big. This is borrowed from Seth Godin. In other words, you can say, I want to change the world. Okay, great. But then on a day to day, week to week, month to month basis, what does that mean you're actually doing? What is your next physical action for that? And people can hide behind this big nebulous hand wavy thing. And it's like, okay, well, what's the antecedent to that? What's the antecedent to that? Maybe it's just finding product market fit and building a company that solves a problem with the product.

• 2:59:03Tim Ferriss?

  Great. Okay. Let's back out of that. Now, what do you need to do? All right. I need an MVP of my website. Okay, great. Put it on some paper. Okay. Can you show that to somebody? Forget about building the website. You know, have your first contact with customers. Okay, great. Can you get them to pay you a dollar? If not, back to the drawing board. And I think that with the dreaming big, it's important to be able to back up, but

• 2:59:34Tim Ferriss?

  a lot of it just comes down to

• 2:59:39Tim Ferriss?

  trying a lot, doing 80 20 analysis to identify

• 2:59:45Tim Ferriss?

  what the trivial many are and what the critical few are, being able to separate those two, double down on the critical few, understanding what your strengths are. So that you can find something that is easier for you than it is for most people. Right? Having a support system around you like friends. By the way, very high yield question to ask, just ask your friends, when have you seen me at my best? When have you seen me at my worst? You can get a lot of good intel that way. And

• 3:00:18Tim Ferriss?

  Then just play the game to the best of your ability and really try to be a category of one. It's a lot easier if you find the right arena to be the only instead of being the best, which does not mean you don't focus on quality. But if you don't think in terms of trying to create a new category for yourself, very often you end up in a red ocean type of scenario with a race to the bottom type of dynamic, where it is incredibly difficult to create a career, an identity, a source of income that has a protective moat or margin for error of any type. So I would encourage people to deeply think about that as well. So that's a lot, but

• 3:00:56Tim Ferriss?

  last and not least, I would say, if you're serious all the time, you're going to burn out before you get the truly serious stuff done. So don't take it, don't take every day like it's a life or death thing. At the end, we're all dust.

• 3:01:12Tim Ferriss?

  Like the empire builders, you listen to the fall of civilizations from these iconic empire builders. Like you're not going to recognize any of the names. So if we get like all wound up about our podcasts or whatever, it's like, don't worry about it.

• 3:01:24Chris Williamson?

  Yeah, no one's going to care in 50 years.

• 3:01:26Tim Ferriss?

  Yeah, don't worry about it.

• 3:01:27Chris Williamson?

  If you are insecure, guess what? The rest of the world is too.

• 3:01:31Tim Ferriss?

  There you go.

• 3:01:32Chris Williamson?

  Do not overestimate the competition and underestimate yourself. You are better than you think.

• 3:01:37Tim Ferriss?

  Yeah.

• 3:01:39Chris Williamson?

  We have this assumption, at least I always did. There is an asymmetry between what we see of our own mental vacillations and what we see of other people's motivations in the actions that they take. Everybody else looks like a slick rational agent and we look like a wavering idiot. Right? Because all of the back and forth that somebody goes through doesn't show up in their actions. They just do the thing after all of that. But you see your own flaws and foibles from a front row seat. And I think it's very easy to overestimate the competition and underestimate yourself. If you're the sort of person that can listen to a three hour podcast and sit and be engaged and be curious and want to improve yourself and you're considering these sort of things, you are already in a rarified strata of people, I think.

• 3:02:22Tim Ferriss?

  Yeah.

• 3:02:23Chris Williamson?

  And you know, the difference really just comes down to you're going to take a bit of action, intentionally in the right direction for an inordinately long period of time. But I think one of the other realizations I've had over the last couple of years has been that.

• 3:02:43Chris Williamson?

  I haven't got insanely better with the podcast. I've got a bit better, but I haven't got insanely better with the podcast. The main thing that's happened is I just didn't stop. And it shows the power of compounding inconsistency. And like, it's weird to think that consistency is a selection mechanism in itself. Like, that simply doing a thing more makes you better, regardless of the quality that you do it at. And over time, you will get better by doing it. But that consistency is so rare.

• 3:03:15Tim Ferriss?

  Consistency is important, but I think if it's not deliberate practice, you won't automatically get better. Uh, I do think it's

• 3:03:26Tim Ferriss?

  it's possible to end up mailing it in. I, I, I do see.

• 3:03:32Chris Williamson?

  Because it becomes consistency turns into routine. It turns into switching off. Yep, yep, yep.

• 3:03:37Tim Ferriss?

  Complacency, especially if you end up wanting to scale what you're doing with volume. So for instance, I used to do more episodes per month than I do now. And I scaled back because I noticed I started dragging my feet a little bit. And I had one or two episodes where I was like, that was on autopilot. And I ratcheted back to fewer episodes per month. Problem solved.

• 3:04:03Chris Williamson?

  Trade off. Takes bravery, though, right? Yes, yes. Trade off financially, in terms of plays, in terms of blah, blah.

• 3:04:14Chris Williamson?

  Increasingly, I respect people that are able to make those kinds of sacrifices. Something which has a

• 3:04:24Chris Williamson?

  public cost, but a private benefit.

• 3:04:29Tim Ferriss?

  And the nice thing about something like that also is it's what Jeff Bezos might call a two way door. You can go back. I can always do more episodes.

• 3:04:35Chris Williamson?

  Reversible decision.

• 3:04:36Tim Ferriss?

  Yeah, it's not, it's not a big deal. You can hit Ctrl Z if you want. Can always do more episodes.

• 3:04:42Chris Williamson?

  What is it you want to achieve now?

• 3:04:46Tim Ferriss?

  Hmm.

• 3:04:49Tim Ferriss?

  Wife hunting successfully, having some kids. I think that's the next chapter, not in a rush, but also not dragging my feet. I think that's, I think that's the next phase.

• 3:05:04Tim Ferriss?

  From a business perspective, I mean, honestly, I don't really care.

• 3:05:11Tim Ferriss?

  I don't.

• 3:05:13Tim Ferriss?

  More, more money is not going to give me the fulfillment that I would like to have in something like a family, right? You could quadruple, you could 100x the amount of money I have. It's, it's just a silo of human experience. It's not going to address everything. It's not going to scratch every edge. So I think, I think, I think the family experience is, is the next experience. That's unfortunately not something that is incredibly easy to just reverse engineer and execute, plan and achieve, as many other things are. But I'd say that's, that's, that's, that's one of the few things that comes to mind that I would say is distinctly not present currently.

• 3:05:58Tim Ferriss?

  Right? Certainly self-care,

• 3:06:03Tim Ferriss?

  athletic performance, some type of physical competition is in the works. And that's important, but it's part of my self-care routine as opposed to a macro level life

• 3:06:16Tim Ferriss?

  decision, like life partner, right?

• 3:06:20Chris Williamson?

  I'm excited for that. I'm excited for the unrelenting dad podcasts, the child rearing experts that are going to come on.

• 3:06:30Tim Ferriss?

  Yeah, we'll see if I'm even in the public eye at that point. I might just back out, disappear.

• 3:06:35Chris Williamson?

  I have a friend, Chris Bumstead, he's an Olympia physique champion. He's kind of at the face of the stigma male movement at the moment. And I think he's won five times in a row. It's a five Pete, maybe he's going for six this year or something like that. And his goal, he's 22 million followers on Instagram, four million person YouTube channel, like all these supplement companies. His outright goal is produce babies, retreat to cabin in woods with wife and babies. Like that's the, the thing. You know, David Perel?

• 3:07:07Tim Ferriss?

  Yeah.

• 3:07:07Chris Williamson?

  Yeah. So David said on a call we had forever ago, five years ago now.

• 3:07:15Chris Williamson?

  He's done really well with rite of passage financially and status and stuff like that. And he said, throughout my twenties and most of my thirties, I thought what I was doing was making myself more successful so that I could be more successful. And what I realized was I was making myself into the kind of man that would be the father to my future children.

• 3:07:35Chris Williamson?

  And I thought that was really cool to think about. At the time, much of what you're doing has a ego driven, sometimes narcissistic, sometimes competitive, statusful, all of the things, testosterone coursing, all of the rest of it.

• 3:07:53Chris Williamson?

  But in retrospect, there was this sort of weird ancillary benefit that you didn't think about, that it was teaching you lessons and forging skills for you that are going to allow you to pay it forward.

• 3:08:08Tim Ferriss?

  And Or the opposite.

• 3:08:10Chris Williamson?

  How so?

• 3:08:11Tim Ferriss?

  Well, you could be developing the skills to be a cold blooded killer and execute without empathy or remorse.

• 3:08:18Chris Williamson?

  I think that's a failure. If that happens, that's a massive failure of the person to not think sufficiently closely about what they're doing.

• 3:08:26Tim Ferriss?

  Yeah, I don't think it's uncommon though. I mean, I do think it takes a conscious decision. I mean, there are lots, I, look, I can't speak to the female experience, I'm not a female, but there are a lot of men out there with extremely high IQ and extremely low EQ situational awareness, or frankly, sort of compassion or empathy. It's, it's either not innate or not practiced, but there's plenty of that.

• 3:08:48Chris Williamson?

  That's a failure. That makes me sad. It makes me sad to think that somebody can have the capacity to do great things and then to not do the interpersonal thing to pay that forward. And I think it's nice to hear sort of what your, so many of your goals aren't around objective metrics of success. And maybe it's the Naval thing about it is far easier to achieve our material desires than to renounce them. That may be true. It may be.

• 3:09:17Chris Williamson?

  A mountain that you can only be not bothered about conquering after you've got to the top of it.

• 3:09:22Tim Ferriss?

  Yeah, there could be some of that.

• 3:09:23Chris Williamson?

  But it's cool. It's cool to hear that that's like a.

• 3:09:28Tim Ferriss?

  I would also recommend, and I do not have kids, so what do I know, but certainly I've seen people summit the mountain and then attempt to retreat to the woods to the cabin and have the wheels come off completely. I would strongly suggest people consider taking these mini retirements. Try that out and see what your withdrawal symptoms are because there will be withdrawal symptoms. So test drive these things. And if you're planning to retire and sail a sailboat around the world, go do that for three or four weeks. Test it out. And you can then help to train yourself to be better adapted to make that transition. But it's not always easy to go from the autobahn to park.

• 3:10:11Chris Williamson?

  Yeah.

• 3:10:12Tim Ferriss?

  You might want to experiment with the gears in between for a while.

• 3:10:14Chris Williamson?

  Yeah. Rich Roll was telling me about his manuary that he does every year. And it, it did, it did the same thing.

• 3:10:22Tim Ferriss?

  What is manuary?

• 3:10:23Chris Williamson?

  It's like a, it's like a purposeful retreat type thing where he does the offline thing and blah, blah, blah. But yeah, that made me, that made my, my bumhole pucker again.

• 3:10:35Tim Ferriss?

  A lot of bumhole puckering going on over there.

• 3:10:37Chris Williamson?

  That's what happens. Tim Ferriss, ladies and gentlemen. Tim, I told you before we started, you were a huge inspiration before I began the show. The launch sequence that we went through is still how to launch a podcast podcast from you in 2017. That came at an apt time. This started in February of 2018. And you were the one that convinced me parasocially to start a newsletter. I really massively appreciate everything that you do. You've been a huge inspiration. I love the fact that you're an influence in the world. I love seeing the evolution that you're going on. It's great. I really, really appreciate you. Thank you very much for joining me today.

• 3:11:14Tim Ferriss?

  Well, thanks, man. It's been a real privilege and lovely to watch you execute at such a high level. It's inspiring, very, very exciting. So keep going.

• 3:11:23Chris Williamson?

  Thank you.