Ep 638 - Beef Raised Right (feat. Mason 'Bric' LaDue)
Matt and Shane's Secret Podcast
Hosted by Matt McCusker
- 1h 18m
- Transcript
Summary
Written by a model from the transcript; not yet reviewed.
Matt and Shane chat with Mason 'Brick' LaDue about his wild journey from hustling chopped and screwed mixtapes in Dallas during the early 2000s and rubbing shoulders with hip-hop stars like Wiz Khalifa and Paul Wall to eventually returning to his roots as a rancher in Leon County, Texas. Brick shares incredible backstage stories from the rap touring era, including high-stakes security details, the absurd popularity of lean, and running into early hip-hop figures before walking away from the entertainment industry entirely. In the second half, the conversation pivots entirely to regenerative agriculture, raising Akahoshi cattle, managing a working ranch with his brother, and the science of healthy soil, grasses, and livestock husbandry.
- Watch Lonesome Dove on VHS as a cultural rite of passage. 3:29
- The double cup method used in the lean scene was originally to preserve ice in the hot Texas weather. 19:28
- Akahoshi cattle are a rare Japanese breed originally known as the emperor's breed. 46:56
- Rotational grazing and moving cattle frequently prevents grass from going into shock and promotes healthy root growth. 1:15:11
Chapters
- 0:00Podcast Intro and Sound Check Chaos
Matt and Shane open the show, recount a chaotic sound check with a frustrated guest, and introduce Mason "Bric" LaDue.
- 12:30Mason LaDue’s Early Life and Rural Roots
Mason shares his upbringing in rural Texas, the family ranch, and the blend of cowboy and suburban influences that shaped him.
- 30:00From High‑School Hustles to the Music Scene
Mason describes his teenage drug‑related hustles, early exposure to rap, and how he entered the Texas music business through mixtapes and local shows.
- 43:25Cowboy Lifestyle and Ego Growth
Matt and Shane discuss how embracing a cowboy lifestyle forces personal growth and ego management.
- 43:56Ranch Management and Rotational Grazing
The conversation shifts to grazing strategies, soil health, and the role of birds and insects in pasture ecosystems.
- 46:56Akaiuchi Beef Origins
The hosts explain the history and importation of Akaiuchi cattle, a Japanese breed used for high‑quality beef.
- 47:37Cattle Numbers and Operations
They talk about the size of their herd, herd management practices, and the importance of keeping numbers private.
- 50:00The Rise of Lean Culture and Texas Rap
Mason explains the emergence of lean, its cultural impact, and how it intertwined with the Texas rap scene and his own drug use.
- 53:35Advertising Segments
The episode includes ad reads for BlueChew, Quince, Experian, and CarMax, interspersed between the main conversation.
- 1:05:35Political Issues Around Land Use
Matt and Shane discuss local politics, data centers, solar farms, and the impact of zoning on ranchers.
- 1:10:00Networking, Partnerships, and Big‑Name Connections
Mason recounts building relationships with artists like Paul Wall, Wiz Khalifa, and the role of networking in advancing his career.
Highlights
- 3:07
Convinced Cowboy After Lonesome Doveinsight
Matt talks about how reading Lonesome Dove convinced him he was a cowboy for a brief period.
- 6:48
Hustling Chopped and Screwed Mixtapesstory
Brick describes selling independent mixtapes wholesale out of gas stations in Texas during the early 2000s.
- 14:24
The Lean Epidemic in Hip-Hopdata
The guest explains how prevalent drinking lean was in the southern rap scene and the extreme legal consequences of strict dilution laws.
- 21:48
Brawling at the Dallas Mallstory
Brick shares an anecdote about getting into a massive fight with the Franchise Boys at a Dallas shopping mall over tour disputes.
- 32:18
Discovering Post Malone on SoundCloudstory
The guest explains how he and Wiz Khalifa's crew first stumbled upon an early track by Post Malone on SoundCloud.
- 39:38
Leaving Music Behind for the Ranchinsight
Brick discusses the realization that the entertainment industry was not meant for him and his decision to walk away to live a peaceful ranch life.
- 46:56
Raising Akahoshi Cattle in Texasdata
The guest explains the background of the Akahoshi cattle breed, a Japanese line that originated from an importing loophole in the nineties.
- 1:17:04
Measuring Ranch Health Through Naturestrategy
Brick explains how observing bugs, birds, and soil composition acts as the ultimate scoreboard for whether a pasture is thriving.
Quotes
“I was like, good to go. I trust these sound guys.”
Matt McCusker · 0:06 “I was a ranch management major in college. It's what my family does. I always knew I was gonna wind up back there.”
Unnamed speaker · 39:30 “The money hand over fist and the pop culture blend, it was just appealing.”
Unnamed speaker · 12:00 “I was with the boys quite early in life, you know?”
Unnamed speaker · 4:35 “I had a lot of fun. I met a ton of great people, uh, and it went up and down, up and down, trials and tribulations.”
Unnamed speaker · 39:43 “I think even if it killed my ego, it would have told me, yes, keep on this path or no, your ego is now killed, but this is not for you.”
Unnamed speaker · 44:14 “Cattle, 70 something percent of what cattle eat, humans can't, uh, digest, that it's inedible.”
Unnamed speaker · 1:13:02
Sponsored segments
- Vuori 7:54–9:30
- Ethos 36:48–38:00
- BlueChew 53:35–55:23
- Experian 1:20:04–1:20:39
About this episode
Support the D. A. W. G. Z. @ patreon.com/MSsecretpod Support Mason @ https://nottheworstcattleservices.myshopify.com/ Get you some meat @ https://www.fivelazy-s.com/index.html BEEFRAISEDRIGHT. COM & @bricmason on IG Go See Matt Live @ mattmccusker.com/dates Go See Shane Live @ shanemgillis.com Go See Lemaire Lee Live @ https://lemairelee.fun/ Hello. We got the D. A. W. G. and real life cowboy Bric Mason w/ Cusk for you on this fine mornin'. It's a scorchin' hot cast no foolin'. Mason biography mogs us all, and he's a great bro. Support his cattle farm if you're looking for some BEEF. You can get shirts, hats, and other stuff too. Links are up there. Please enjoy. God Bless. Get your free quote at ETHOS.com/MSSP ps keep an eye out for another ep on fri :) Learn more about your ad choices. Visit podcastchoices.com/adchoices
Transcript
16,808 words · 6 speakers
Speaker names marked are inferred from speaking time and the show’s known hosts — they are not voice-verified.
Topics
- Texas
- Midwest
- Akaiuchi
- Quince app
- Coyote America
- Army worms
- Colorado
- No Country For Old Men
- Hasso mountain regions
- Quince
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