From underdogs to disruptors: how Tubi and e.l.f. built a different game

Free streaming and prestige-quality makeup at drugstore prices both sound like they must come with a catch. For Tubi and e.l.f. Beauty, that skepticism became the opening. Recorded live at Masters of Scale Summit, this conversation brings together former Tubi CEO Anjali Sud and e.l.f. president Kory Marchisotto, two leaders who took brands once written off as downmarket to 110 million monthly users and 30 straight quarters of growth. The pair dig into their unconventional Super Bowl plays, from Tubi’s cowboy-hat spot and free Super Bowl stream to e.l.f.’s Jennifer Coolidge and Melissa McCarthy ads. They explain how TikTok Live and “zero distance” let fans steer product and programming, and why e.l.f. built its “So Many Dicks” campaign around boardroom diversity. Two weeks after this recording, Anjali announced she’s taking the helm at SiriusXM, a move that underscores what she built at Tubi. Visit the Rapid Response website here: https://www.rapidresponseshow.com/ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

• 0:01Speaker 00

  We've all spent money on something that seemed incredible, but didn't live up to the hype. A kitchen gadget, a car. When it doesn't deliver, the disappointment is real. Marketers suffer from this, too. Chasing metrics that look great, but don't translate into revenue. LinkedIn calls that bull spend. Invest in what matters and reach the right buyers with LinkedIn Ads. You can target by company, industry, job title, and more. LinkedIn Ads also generates the highest ROAS of all major ad networks. Spend $250 on your first campaign on LinkedIn Ads and get a $250 credit for the next one. Just go to LinkedIn.com/Scale. That's LinkedIn.com/Scale. Terms and conditions apply.

• 0:48Speaker 00

  The very best founders I know are brilliant at building systems. They connect teams, they remove bottlenecks, and they eliminate single points of failure. And yet, when it comes to their own wealth, most are running a disconnected stack. A tax accountant here and a state attorney there, a wealth manager who doesn't talk to either one of them. Creative Planning was built to fix exactly that. One integrated team of tax professionals, state planners, investment specialists, all coordinated by a dedicated wealth manager who sees your full financial picture and keeps every piece working together. Proactive tax efficiency, estate strategy, investments, all under one roof.

• 1:32Speaker 00

  Creative Planning, where wealth works together. Learn more at creativeplanning.com/mastersofscale.

• 1:41Speaker 01

  AI is full of possibilities. Enterprises run on realities. That's why Pega combines the world's most powerful AI with the governance, transparency, and control enterprises demand, so you can move faster, adapt faster, and scale AI with confidence. All the power of AI, none of the uncertainty. Learn more at Pega.com/AI.

• 2:07Speaker 02

  We, as consumers, tend to think if something is free, there's a catch. It must mean it's low-quality content, or the experience is bad. That is the battle we have been trying to fight.

• 2:19Speaker 03

  What Tubi and Elf do uniquely is see the ones that everybody else misses. We're a symbol of the overlooked and a champion of the underdog. And they roar with courage when you find them.

• 2:34Speaker 04

  That's Anjali Sood, former CEO of free streaming service Tubi, and Cory Marcia Soto, president of Elf Beauty, recorded live at the Masters of Scale Summit in San Francisco in October, talking about the bold risks that have transformed the brands from downmarket underdogs into major industry disruptors. Anjali and Cory share hard-earned lessons from TikTok to the Super Bowl to Elf's So Many Dicks campaign. Two weeks after this recording, Anjali announced that she's taking over as CEO of SiriusXM, which underscores what she achieved at Tubi. So let's get to it.

• 3:16Speaker 04

  I'm Bob Safian, and this is Rapid Response.

• 3:23Speaker 04

  Please welcome the CEO of Tubi, Anjali Sood, and the president of Elf Brands, Cory Marcia Soto.

• 3:38Speaker 04

  Welcome to my living room.

• 3:39Speaker 02

  It's beautiful. Thank you.

• 3:41Speaker 04

  I have to say that when I was thinking about the two of you and your brands, that there's kind of this subversive thread that runs through both of your businesses, that you've sort of targeted these consumer communities, constituencies, that might otherwise be overlooked, right? And in doing that, you've ended up attracting customers even among the more privileged, let's say, right? It's a little bit revolutionary. Do you, do you guys talk? I mean, you two know each other.

• 4:10Speaker 02

  We do. We coordinated these outfits. No, we didn't. I think we talk about it quite a bit, and I won't steal Cory's words because she says it so well. But, you know, we met, it was probably a couple of years ago, and, you know, Tubi is trying to democratize storytelling, and Elf is doing what they're doing. And we really did feel that connection of really just trying to approach a category in a different way, but not different just to be different. Different in a way that serves the consumer and really puts them first. And I think we're both benefiting from seeing that in our businesses.

• 4:46Speaker 04

  Yeah, I mean, Cory, are you, do you think of yourself as a revolutionary? Are you revolutionizing the world of beauty?

• 4:53Speaker 03

  I don't know if I would say revolutionary. We call ourselves at Elf, bold disruptors with a kind heart. And it's a really important way to frame things, because when you know who you are and you know what you're up to, then you attract others who are doing the same. Anjali is a bold disruptor with a kind heart. And that distinction is really important, because when you think about a lot of innovative companies, they're doing bold disruption. So then there are kind hearts, right? And kind hearts, there are many. Bold disruptors, there are few. The intersection of those two things is a unicorn, because you're fearless and heart full. Most revolutionaries can be heartless.

• 5:37Speaker 03

  So that's the magic of Elf, is that we're bringing those two worlds together in what I call unicorn territory.

• 5:43Speaker 04

  So I have to admit, Anjali, that when Tubi first hit my consciousness, I had this sort of vague sense of this kind of downmarket free streaming service that no one I knew used or admitted to using. What was your initial sense of Tubi? And like, how did you think about moving from sort of outsider status to today, like 110 million or more users?

• 6:07Speaker 02

  Yeah. You know, I had a similar, you know, experience before I joined Tubi. I think, you know, even though Tubi has been around for more than a decade, fully committed to this mission of free streaming and platforming more stories, you know, I think we, as consumers, tend to think if something is free, there's a catch. It must mean it's low-quality content, or the experience is bad. And in some ways, I think that is the battle we have been trying to kind of fight and prove to consumers. But it's more of a testament to the market that we're in, that as consumers, we almost can't sort of accept that, of course, you can have a wonderful experience. Of course, you can experience, you can get the best of Hollywood and the best of the

• 6:52Speaker 02

  creator economy and original content, and it can be free, and it can be great. And so, you know, for me, I liked that, in some ways, that Tubi was underestimated because the product was good. And the minute that I could see that we were doing something that if anyone would try it, they would enjoy it, I mean, that's a wonderful place to sort of try and disrupt from. And the key has just been that we never lose focus and sight of that, and we stay committed to it.

• 7:22Speaker 03

  Can we just applaud 110 million monthly actives? Like, we just throw numbers around like it's no big deal. That's a really big deal.

• 7:32Speaker 04

  All right, well, I want to throw some, some numbers about, about Elf Beauty. Okay? Because the thing is, like, this is a brand that's built on affordability at a time when the beauty business, I mean, it's sort of about premium and exclusivity. That kind of is what has defined the market. And you guys talked about, what is it, prestige quality at drugstore prices, which can sound like a Mad Men slogan that's not gonna, you know, hold up and really, but, but Elf has been growing 29 consecutive quarters.

• 7:59Speaker 03

  30.

• 8:02Speaker 04

  I'm a quarter behind. $2 billion in, in revenue, my annual sales, right? I mean, what, what was everyone else missing that, that you guys saw or did?

• 8:14Speaker 03

  Yeah. So I would position that as making the inaccessible accessible, which is exactly what Tubi is doing as well. There's a lot more in common in businesses that are serving the underserved than not. And if I had to break this down into a four-part blueprint for the audience, the starting point is the consumers we see. What Tubi and Elf do uniquely is see the ones that everybody else misses. We're a symbol of the overlooked and a champion of the underdog. And they roar with courage when you find them. The second part is you've got to challenge conventions. We're both in businesses that have built hundreds of years of BMAs, and the reality is you can't take them on.

• 8:58Speaker 03

  I can't play your game, I'm not going to win at it. L'Oréal's a $45 billion company, they're incredible, a formidable opponent, I love what they're up to. You keep doing that, I'm going to come over here and do this. I'm going to find a new way. I'm going to challenge conventions, I'm going to change the conversation, and I'm actually going to build a different game. Then the third part is you've got to scale the business in that white space, right? Who are these people we found? What do they desire? And what is available to them? You find what is not, that's the gap between what is available and what they actually desire, and then you scale the business in that space, which then takes you to the fourth piece, which is I have now opened the doors for others to follow, because they see that

• 9:43Speaker 03

  there's another path.

• 9:44Speaker 04

  Right, well, and it's, and it's not just that initial community that gets attracted by what, by what you're delivering. I mean, you've both made creative moves to demonstrate your differentiation as brands, including some unconventional Super Bowl ads, which I think we might have some visuals of Tubi's, that bizarre cowboy hat head spot, you know, I don't know whether folks remember that, or Elf's Melissa, right? You remember this? I remember thinking like, what is going on? And then Elf's Melissa McCarthy, Telenovela spoof, right? I mean, when you guys thought about it, is the Super Bowl a way to reach?

• 10:27Speaker 04

  I know, it's just hard to compete with her. Let's just let her finish. There we go.

• 10:35Speaker 00

  Is the Super Bowl a way to reach scale or a way to demonstrate scale?

• 10:40Speaker 02

  Well, I think for Tubi, it was both. You know, generally, our brand, we're fans of the fans and our fans love everything and they're eclectic and sometimes a little unhinged.

• 10:50Speaker 00

  A little strange.

• 10:51Speaker 02

  And we embrace that. I think for us, it's about reflecting that we see and get our fans. And so there is a part of it that's reach. I think in Tubi's case, you know, two years ago, we actually streamed the Super Bowl for free. It was the most streamed Super Bowl in history and we were able to offer millions of Americans free access in 4K, the lowest latency, just a great experience. And so for us, it's also just a way to show, hey, it is possible for premium entertainment to not come with a huge price tag. And it is possible to be able to get, you know, a wonderful experience about prices increasing all the time. And we just wanted to kind of bring that. So for me, the Super Bowl has been both. It's been sort of this way to reach and, and connect with our fans, but also a way to

• 11:36Speaker 02

  expose many more people to the potential of the platform.

• 11:40Speaker 03

  Yeah, if you go back to the four-part blueprint I said before, the first one is where are they? And when you think about the big game, there's 120 million viewers, right? We studied every single commercial, less than 1% were talking to women. There they are, showing up 50% of the audience and nobody's talking to them. That's why we're there. And no beauty brands had ever showed up in that space before. And that was the challenge of convention. Well, it's not because nobody has done it before that we shouldn't do it. So let's scale our own brand in this space in a meaningfully differentiated way.

• 12:21Speaker 03

  And we didn't just show up at our first Super Bowl, let's just say quietly.

• 12:26Speaker 00

  No, it was not quiet.

• 12:27Speaker 03

  We roared with courage with Jennifer Coolidge. So we didn't just put a woman at the center, we put a 60-year-old woman at the center. And it was so unbelievably well-received, like the entire floor of our business, all of our metrics blew in terms of, you know, unaided awareness, all of the things like ability that you can imagine. We said, okay, well, we just actually tickled something that nobody else has. So we came back the second year with Judge Judy, an 80-year-old woman. So if you see what we're doing, it's not just about showing up for the underserved, it's about telling them that you belong here. We see you and we're making a place of belonging where nobody else did.

• 13:06Speaker 00

  You guys have also both leaned into TikTok. I know Corey, your, your CEO, Tarangameen, told me that you pressed him to do TikTok Live to talk directly to customers, something you call zero distance. And Anjali, you've tapped TikTok to find characters for shows, a partnership called The Creativeverse. Like what, what does TikTok offer you as a platform that helps you differentiate?

• 13:30Speaker 03

  So our CEO Tarangameen definitely didn't tell him, I pressed him. He said, I torture him. He, he is so tortured every time I put him on TikTok Live. Why do we love it? And it's not just about TikTok Live, it's any place you could livestream, zero distance between you and the community you serve. What happens is in a lot of companies, there's grave distance. The CEO and the C-suite sit in an ivory tower and it's everybody else's job in the company to serve the consumer. I'm like, no, no, no, no, it's our job from our position, no matter where we sit. So the best way to do that is how do we get in front of the most amount of people in the shortest amount of time? Why am I going to sit in a room and brainstorm with a bunch of folks what the consumers want? Why not ask them directly? So I put our CEO-

• 14:14Speaker 00

  It sounds so logical.

• 14:15Speaker 03

  So logical.

• 14:16Speaker 00

  But I could have my own meeting and just talk to my own people, you know?

• 14:19Speaker 03

  So the first time that I brought our CEO on a TikTok Live, 15,000 people showed up. He was so terrorized by their demand for bronzing drops that we didn't have and that were in the pipeline. He literally left the TikTok Live, he's like, okay, I'm gonna go get it, ran down the hallway, went to the innovation team and goes, I need bronzing drops now. And we fast-tracked the timelines and got it to market in six months when it was planned on the calendar in 12 or 18 months later. So that's the kind of power that you have when you ensure zero distance. And one other example I want to add, because this is super powerful. We asked our community, what do you want to hear from, from your brand? I mean, you, you, you want to spend time with us, we created a place of belonging.

• 15:03Speaker 03

  What do you want to hear from us? The number one thing that kept coming back was career advice and the second thing was financial literacy. This is not a beauty brand anymore. This is a trusted friend. We talked a lot about trust yesterday. This is trust. So what did I do? Mandy Fields, CFO, I'm going to need you to come on a Twitch livestream and teach financial literacy. 110,000 people showed up. 110,000. So when you open the aperture and you actually widen the relationship and extend the limits of where you think you're standing and it opens up a complete new pathway for a relationship between you and the people you serve.

• 15:46Speaker 02

  And I think it's so true that zero distance relationship with fans and, you know, Tubi, we will routinely green light shows and movies or platform stories because of what our fans talk about. But I think what's even more exciting is going from listening to our fans and connecting with them to making, giving them a voice to be the creators of their stories. And that's a whole nother area we're seeing now. Um, you know, what's great about working with creators is that all day, every day, they're, all they do is serve their fans, right? They're constantly creating content based on what their fans want. And historically, if you look at Hollywood, it's a very different, it's a studio kind of system. It's very different. And there's this really interesting thing that's happening right now where these two

• 16:30Speaker 02

  areas, it's not that it's a battle or it's a shift, it's a bridge. And we're seeing that, you know, there's an influencer on TikTok, TikTok named Noah Beck, who had never done a movie before. And he became a star and producer of a Tubi original franchise called Sideline that's had 20 million views. We did not do marketing, it was the fans clipping scenes and sharing it. And now he's starring in Baywatch, right? So you're seeing this, this transition actually where TikTok is in, and these platforms, because they're so close to the fans, they're empowering and we can help empower those fans to not just be heard, to actually be storytellers and participate in a way that I don't think we've seen in Hollywood before.

• 17:18Speaker 00

  Corey and Anjali seem to revel in making unconventional choices. So how do they keep that edge as they grow from disruptors to established players? We'll talk about that and more after the break. Stay with us.

• 17:38Speaker 00

  When you've built substantial wealth through your business, it's often tied up in a single equity position. The upside is real, but so is the risk and knowing when to act isn't always obvious. Creative Planning works with business owners to build a strategy around concentrated equity, when to diversify, how to manage tax risk and how to protect what you've spent years building. Creative Planning, where wealth works together. Learn more at creativeplanning.com/mastersofscale. We all know the disappointment that comes when a grand gesture falls flat, something that seemed impressive in the moment, but didn't deliver the results you expected. Marketing budgets too often fall into that trap, aiming for big impressions, big reach,

• 18:23Speaker 00

  but without the revenue to back it. LinkedIn has a name for it, bull spend. LinkedIn Ads generate the highest ROAS of all major ad networks. They target by company, industry, job title and more. Spend $250 on your first campaign on LinkedIn Ads and get a $250 credit for the next one. Just go to LinkedIn.com/Scale. That's LinkedIn.com/Scale. Terms and conditions apply.

• 18:52Speaker 00

  Global hiring is such a headache when you're building fast, but don't let payroll, compliance or onboarding slow you down. Companies like 11 Labs and Mistral are scaling globally and effortlessly with Deal. 11 Labs quadrupled their headcount in 2025 and Mistral pays 364 employees across 15 countries, all from one system. Build your global team with Deal. Visit Deal.com/MOS and start expanding your business today. That's D E E L dot com slash M O S.

• 19:29Speaker 04

  Before the break, Anjali Sud and Elf's Corey Marcia Soto talked about operating as underdogs to disrupt industry leaders. Now they talk about what it takes to stay bold as you grow, including Tubi's positioning inside Fox and Elf's provocative So Many Dicks campaign. Let's jump back in. Tubi is part of Fox, so that traditional studio is like right next to you. I mean, your offices are on their lot, right? Is that awkward?

• 20:01Speaker 02

  You know, it certainly could be. And what's been so wonderful is that it has not been. And I think Tubi, we operate very much like a startup still, even though if you look at our scale and size, it's not just 110 million monthly active users. I mean, it's over a billion in revenue. We're profitable. And yet, if you were to come onto the lot and work with the Tubi team, we feel like a challenger every day. And I think we fought really hard to kind of preserve that. At the same time, there are huge opportunities that come when you can be a bridge, right, to Hollywood. And the example of streaming the Super Bowl, that was in partnership with Fox Sports.

• 20:42Speaker 04

  Right, which wouldn't have been available to you if you were not part of Fox.

• 20:45Speaker 02

  We were able to stream World Cup matches and create stories around and shoulder content around, like the docu-series following, the players. All of that is because we're trying to not just exist in the space of Silicon Valley and be that startup disruptor. We see it as like, we have to help create that bridge so that we are kind of lifting all boats. And this is an industry that I think can really use that. And I think that's why you're seeing the success at the scale that we have.

• 21:16Speaker 04

  So Corey, I have to bring up Elf's So Many Dicks campaign. I think we have an image of that, spotlighting that there are more men named Dick on corporate boards than there are women overall, or a bunch of other different groups.

• 21:31Speaker 03

  I wish you had the video that says, "So many dicks." Because that's actually what happens after this still shot that you have.

• 21:40Speaker 04

  So, I mean, a beauty company wading into corporate governance.

• 21:45Speaker 03

  Okay, I take it you haven't seen it. This is amazing. Okay.

• 21:49Speaker 04

  So this is not something that someone would say, "Oh yeah, we're a beauty brand. Let's do this." Like, why wade into this?

• 21:57Speaker 03

  So when you think about opening the aperture and asking yourself, what business are we really in? It's about liberating access. It's not just about liberating access to the best of beauty. It's also about liberating access to equity. Every single Elf is a shareholder, all of them. Our coordinators, our front desk, every single Elf. So we create a spirit of ownership. We also liberate access to the highest seats of power, which is the boardroom. And when I started Elf, it was probably, I don't know, maybe 10 quarters in where I was like, "Hmm, this can't be normal." Right? This can't be normal, what I'm looking at, majority female and very diverse. This can't be normal.

• 22:41Speaker 03

  So I did what anybody would do in that moment. I went and asked our investor relations team for some data. And I said, "Please tell me if you studied every single publicly traded company, there are 3,700, is there anybody else whose board looks like ours?" And the answer was shocking. At that time, we were the only one out of 3,700, the only one that was majority female and over 40% diverse representation. You have one of two choices in a situation like that. Take a victory lap and be like, "Yeah, look at us, we're great." Or jolt people into awareness to inspire change so that other boardrooms can look like yours.

• 23:19Speaker 04

  You felt like you didn't have a choice. Like you had to share this.

• 23:22Speaker 03

  It was like boiling, right? I had the fire in the belly. I was like, "We have to change the game."

• 23:26Speaker 04

  But this wasn't like proprietary data, like this is out there.

• 23:29Speaker 03

  It wasn't, actually. So we had to enter 37,000 names manually into a database. And when we crunched the numbers, what we found is there were more men named Richard, Rich, or Dick than entire groups of underprivileged people. So when we were in our creative brainstorm, we weren't even looking for the title of the campaign. It was just that moment when somebody was like, "What does the data say?" And they're like, "There's a lot of Dick in there." And then somebody else turned around and goes, "Yeah, so many dicks." And I was like, "Guys, and we're done here."

• 24:07Speaker 02

  End scene.

• 24:09Speaker 03

  End scene. So obviously, we said, "Well, we could be the beacon of change. Our case is bulletproof because not only does our board represent less than 1% of all publicly traded boards on the NYSE, but we've got the 30 consecutive quarters of growth to show that there's real business impact." When you have a variety of perspectives in the boardroom, it changes the outcome of your business. So it's good for business and it's good for society.

• 24:36Speaker 02

  Amazing.

• 24:41Speaker 04

  Anjali, as a CEO who's not named Dick.

• 24:43Speaker 02

  Yes.

• 24:44Speaker 04

  How do you respond? Does this echo for you? Like, "Yeah, this is my life?" Or do you're like, "I just don't want to think about it?"

• 24:52Speaker 02

  Oh, I mean, I think it's so needed and courageous. So I have been blessed to be on several public company boards. And I think the thing that has been missing that Corey and her team are doing so well is taking the conversation beyond just representation and having voices in the boardroom to impact. Because that's really what this is about.

• 25:20Speaker 04

  Yes.

• 25:21Speaker 02

  That's what this is about. It's about successful businesses and growing and change. And that is, I think, one of the first times we've heard that message, which is it's not representation and bringing people's voices into the rooms just for that, so we can pat ourselves on the back. It's because we want to succeed. We want to win. Let's go and do the things necessary to win. And so for me, I think it's wonderful to see, and it certainly makes me personally want to be a champion for a brand like Elf.

• 25:52Speaker 04

  So we only have a couple of minutes more, but I am contractually obliged at this point to bring up the topic of AI.

• 26:00Speaker 03

  We challenge conventions.

• 26:01Speaker 02

  Yeah, we're happy to challenge that.

• 26:03Speaker 03

  We're happy to challenge that.

• 26:05Speaker 04

  Is there a philosophy about AI that underscores what you're doing at Tubi? Is it, you know, I mean, AI is changing Hollywood and entertainment.

• 26:14Speaker 02

  We've actually been using AI and machine learning to personalize experiences for a very long time. And we continue to think there's so much room. When you turn on your television, the most people spend 15 minutes still searching for what to watch, and then you start scrolling on TikTok, and then you give up and move on. And like, technology and through things like AI should make that way better. And then on the storytelling side, I mean, I've spent over a decade, you know, trying to help storytellers use technology to lower the barriers, to actually get their ideas from imagination to a finished piece that they can put out into the world. And I think there's a ton of opportunity there, helping lower the barriers to creativity and storytelling. We do expect there to be more content created. We're already seeing this.

• 26:59Speaker 02

  There's a lot of content out there. And yet, there's this paradox of choice. If everybody's making content, how do we get them an audience? Right? And so I think that's where Tubi sees, we see ourselves as kind of being able to help with that distribution and try and make sure that every story is worthy of finding their audience. How are we going to help them do that using technology?

• 27:20Speaker 04

  Do you have an AI philosophy at Elf?

• 27:23Speaker 03

  We do. And then I'm going to have a revolutionary answer to that question. So our AI philosophy is human-centered. Human first, human last, AI in the center as an enabler of the humans. Now I'm going to take the revolutionary place on the five seconds we have left. And because I'm sitting next to a female CEO, I really want to say this because it's fundamental. Fortune 500 companies, only 10% of CEOs are women. Anjali is a beacon of what's possible, and all of us in this room need to be the allies and the champions of women who are sitting in the CEO chair because we need to see a lot more of them. So I'd like to applaud you.

• 28:05Speaker 04

  Thank you so much. Sounds great.

• 28:07Speaker 03

  Thank you.

• 28:11Speaker 04

  There is something revolutionary about Corey downplaying AI in favor of diversity. But then again, leadership has always been about the human dimension. And don't you just love how Corey and Anjali each lift each other up? It's a timely reminder, especially post-midterms, how connection grows from kindness, not meanness. Our upcoming episodes will share more from Masters of Scale Summit, including insights from Walmart CEO John Ferner, Shake Shack founder Danny Meyer, and more. I'm Bob Safian. Thanks for listening.

• 28:54Speaker 00

  Every business hits the same wall the moment your business outgrows the systems that got you here. Spreadsheets everywhere, five different logins, data scattered across entities that don't even talk to each other. If your finance team spends more time finding data than using it, that's when you need the Intuit ERP. Intuit Enterprise Suite is the AI-native ERP solution that's powerful, painless, and proven, built for businesses scaling fast without the complexity that usually comes with it. From the makers of QuickBooks, learn more at intuit.com/erp. When you are ready to incorporate your business, Stripe is ready for what's next with Stripe Atlas.

• 29:39Speaker 00

  Start your company with incorporation, founder equity setup, and startup legal documents, all in one guided process. And once your company is formed, which for most people happens in just one day, you're ready to begin accepting payments on day one. More than one in four new Delaware corporations is formed with Stripe Atlas. Learn more at stripe.com/atlas.

• 30:07Speaker 05

  Humans will never be more intelligent than AI.

• 30:10Speaker 06

  There's going to be two types of companies. Those are great at AI, and those that went out of business because they weren't. How do we build a future that is human-centered?

• 30:20Speaker 07

  I'm Rana Elkhauyubi, and on my podcast, Pioneers of AI, we answer that question and so many more. As an AI scientist, entrepreneur, and investor, I know what it takes to build AI that works for everyone. Every week, I sit down with the pioneers shaping our future, and we take you behind the scenes of the AI that's transforming our lives. Find Pioneers of AI wherever you tune in.

• 30:51Speaker 04

  Rapid Response is a Wait What original. I'm Bob Safian. Our executive producer is Eve Tro. Our senior producer is Alex Morris, and our associate producer is Masha Makutonina. Mixing and mastering by Aaron Bastinelli and Brian Pugh. Our theme music is by Ryan Holiday. For more, visit rapidresponseshow.com.

• 31:27Speaker 04

  Hey, listeners, Bob here. If you listen to Rapid Response on Masters of Scale, you may be missing half the show because every Friday, we release a second Rapid Response exclusively in the Rapid Response feed. The guests and topics are just as compelling and timely, from Ford CEO to NASA's administrator to the lessons from the devil wears Prada. It takes about 10 seconds to find. Just search Rapid Response wherever you listen to podcasts and hit follow to make sure you never miss an episode. I hope to see you there.