YouTube Ads Vs Organic Content Strategies

Converting YouTube viewers into qualified leads is a persistent challenge. Nate Woodbury, CEO of Be The Hero Studios and expert in YouTube for business, shares how to build conversion-ready funnels, test messaging and landing pages rapidly with ads, and transition to organic strategies for higher-quality lead generation. Learn when to prioritize speed with paid tactics and when to scale with organic reach. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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  The Martech Podcast is a proud member of the I Hear Everything Podcast Network. Looking to launch or scale your podcast? I Hear Everything delivers podcast production, growth, and monetization solutions that transform your words into profit. Ready to give your brand a voice? Then visit iHereEverything.com.

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  From advertising to software as a service to data, across all of our programs and clients, we've seen a 55% to 65% open rate.

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  Getting brands authentically integrated into content performs better than TV advertising.

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  Typical lifespan of an article is about 24 to 36 hours.

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  If we're reaching out to the right person with the right message and a clear call to action, then it's just a matter of timing.

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  Welcome to the Martech Podcast, a member of the I Hear Everything Podcast Network. In this podcast, you'll hear the stories of world-class marketers that use technology to drive business results and achieve career success. Here's the host of the Martech Podcast, Benjamin Shapiro.

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  I'm Benjamin Shapiro, and joining me is Nate Woodbury, the CEO of Be The Hero Studios. Nate has produced over 60 successful YouTube channels that specialize in using YouTube for business, and today he's going to explain to us how to turn your viewers into customers. All right, question number two, toss-up. Would you choose YouTube ads or organic content strategies if you have to pick one tactic specifically for lead generation?

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  I'm going to say organic, but you obviously need to have a funnel first for the organic strategy to really pay off. And so if somebody were to, what are we going to do in the beginning? I might say, start with an ad campaign first because with ads, you're going to get quicker iterations. You're going to learn, you can split test these landing pages or these headlines or the promo videos or the offer or the price. So you can learn a lot and you can fine tune a funnel way quicker. When I have clients that come to me that have done that, Noelle Randall, she's a real estate investor. That's what she did. She had built a seven-figure funnel through Facebook ads. So when we then implemented this organic YouTube strategy, it worked like clockwork.

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  Within three and a half months, she turned off Facebook because the quality of leads coming from the organic were way far superior. So in the long run, I'm going to go with organic, but in the short run, I might lean, and I'm not an expert on the ads. I don't know how to do that stuff.

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  All right. And that wraps up this episode of the MarTech Podcast. Thanks to Nate Woodbury, the CEO of Be The Hero Studios for joining us. If you'd like to contact Nate, you could find a link to his LinkedIn profile in our show notes. So where you could see his YouTube content or visit his company's website at betheherostudios.com. If you haven't subscribed yet and you want a daily stream of marketing and technology knowledge in your podcast feed, hit that subscribe button in your podcast app or follow us on YouTube. And if you'd like to be a guest on the MarTech Podcast, head over to our website, martechpod.com. All right, that's it for today, but until next time, my advice is to just focus on keeping your customers happy.

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  Thanks for listening to the MarTech Podcast and I Hear Everything production. Looking to launch or scale a podcast like this one for your brand, then visit ihereverything.com.