What platform is best for a new creator?

New creators struggle to choose the right platform for monetization. Danielle Pederson, CMO at Amaze, explains how authenticity-first content strategy drives revenue generation. She outlines building genuine audience connections before platform selection, then leveraging merchandise sales through custom product design and direct fan engagement to convert followers into paying customers. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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  The Martech Podcast is a proud member of the I Hear Everything Podcast Network. Looking to launch or scale your podcast? I Hear Everything delivers podcast production, growth, and monetization solutions that transform your words into profit. Ready to give your brand a voice? Then visit iHereEverything.com.

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  From advertising to software as a service to data, across all of our programs and clients, we've seen a 55% to 65% open rate.

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  Getting brands authentically integrated into content performs better than TV advertising.

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  If we're reaching out to the right person with the right message and a clear call to action, then it's just a matter of timing.

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  Welcome to the Martech Podcast, a member of the I Hear Everything Podcast Network. In this podcast, you'll hear the stories of world-class marketers that use technology to drive business results and achieve career success. Here's the host of the Martech Podcast, Benjamin Shapiro.

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  All right, we're going to keep it in the creator realm. I want to ask you, what platform would you suggest a new creator who is starting from square one use to make their first $100,000 as a creator?

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  It's really about building an audience. And the building an audience piece comes from being authentic and from being able to talk about something that you really care about. And so I suggest that any creator who is starting out at square one really find the thing that they're passionate about and that they can be authentic about because that comes through in their content. It's really less about the platform to me and more about how they're able to build connections with people that are online. That's really all that people are looking to do online is build those connections. And so I would say, start from there. And then, once you get some traction and your audience is growing, you can come to our platform and we can help you monetize the fan base that you've built.

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  Talk to me a little bit about that. You know, I totally agree with you in the sense of the platform has to be a fit for who the creator is. You're great at video editing, you got a beautiful face, you're traveling around, there's always good scenery, be a YouTuber.

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  Sure.

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  You want to sit at home and talk in front of a microphone? Start a podcast, right? You're a great writer, okay, be on Substack, like that stuff, just keep doing, do something great, do authentic, have a clear position, build an audience, be authentic. Now you've got an audience, how do I turn that into dollars?

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  Yep, well, that's where Amaze comes in. You come in, well, there's multiple ways that you can turn your audience into dollars. One of those ways is launching your own merch line and selling products to your fans. So you, you come in, you design products based on whatever vertical that you create content in, and you add those designs to products and you sell them to your fans. And the idea is that you've created such a connection with them and they've been so excited about the things that you post that they would want to buy them from you. And that's one of the main ways that we, that we help creators monetize their fans.

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  So I need to start making Martech t-shirts to make my first $100,000.

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  Did you sign up?

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  Well, there's that, and I honestly, I think of the merch aspect and what Amaze does, very specifically focused on primarily consumer content, right? And there's sponsorships, there's advertising revenue, you know, and then some people have products and services and they're using their content as an ABM strategy. So on the consumer side, I totally agree with you. Merchandising, advertising, that sponsorship seems to be the way. In my world, it is ABM, build a brand, sell your service. And a lot of that has to do with not only the relationship between you and the audience, it's the relationship with. The person that you're talking to and creating the content with as well.

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  Mm hmm. A hundred percent. It's very similar for content creators, though. It's really about authenticity and connecting with your audience across all those things. If you have a connection with your audience, the monetization part happens naturally.

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  And that wraps up this episode of the Martech Podcast. Thanks to Danielle Peterson, the CMO of Amaze for joining us. If you'd like to contact Danielle, you can find a link to her LinkedIn profile in our show notes or on martechpod.com, or you can visit her company's website, which is amaze.co. If you haven't subscribed yet and you want a daily stream of marketing and technology knowledge in your podcast feed, hit the subscribe button in your podcast app or subscribe on YouTube and we'll be back in your feed in the next week. All right, that's it for today, but until next time, my advice is to just focus on keeping your customers happy.

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  Thanks for listening to the Martech Podcast, an I Hear Everything production. Looking to launch or scale a podcast like this one for your brand? Then visit ihereverything.com.