What do Amperity Identity Resolution Agents do?

Customer data fragmentation creates personalization challenges. Joyce Gordon, Head of AI at Amperity, explains how identity resolution agents unify disparate customer data across online and offline touchpoints. The technology reconciles multiple identifiers to create cohesive customer profiles, enabling brands to deliver personalized experiences based on comprehensive customer history and preferences regardless of interaction channel. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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  From advertising to software as a service to data, across all of our programs and clients, we've seen a 55% to 65% open rate.

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  Welcome to the Martech Podcast, a member of the I Hear Everything Podcast Network. In this podcast, you'll hear the stories of world-class marketers that use technology to drive business results and achieve career success. Here's a host of the Martech Podcast, Benjamin Shapiro.

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  I'm Benjamin Shapiro and joining me today is Joyce Gordon, the Head of AI at Imparity, which helps unify fragmented customer data to powerful personalized marketing. And Joyce is going to explain how you can combine AI and a unified data foundation to transform your customer experience strategy. This question's going to be a little bit more in your wheelhouse. What do Imparity Identity Resolution Agents do?

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  Brands have a lot of disparate data. They have online data, offline data, website engagement data, email engagement data. I could go on and on. And figuring out who a customer is, who Ben is, across all of these different touchpoints, even though you may have used different emails, maybe you purchased with different addresses, maybe like me, you changed your last name, so your name is different. Imparity's identity resolution agents look across all of those different data sources and help identify who a single customer is. So you get this really cohesive experience across all the different touchpoints.

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  Important question. Did you get married or are you running from the law?

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  Both, maybe?

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  Congratulations and good luck. All right, so Imparity agents take all your data silos and they reconcile it to understand identity across all of the different data sources. What's the implementation? Why is this valuable?

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  It's valuable because let's think about where you're transacting with a conversational AI, for example, on the Brown's website. If it's going to offer you an offer, for example, it needs to know if you're enrolled in the loyalty program. It's really helpful to understand how you've interacted with the Brown's website in the past, what products do you tend to browse, which will inform what you might be interested in. It's helpful to know if you're a member of the credit card program or not. So all of these different touchpoints together are really what delivers a personalized experience that seems unified. To mention online and offline, like being able to stitch together those transactions is super challenging for a lot of brands.

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  All right, and that wraps up this episode of the Martech Podcast. Thanks to Joyce Gordon, the head of generative AI at Imparity for joining us. If you'd like to contact Joyce, you can find a link to her LinkedIn profile in our show notes or visit martechpod.com. You could also visit her company's website, which is imperity.com. And if you haven't subscribed yet and you want a daily stream of marketing and technology knowledge in your podcast feed, hit the subscribe button in your podcast app or over on YouTube, and we'll be back in your feed every week. All right, that's it for today, but until next time, my advice is to just focus on keeping your customers happy.

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