Top AI Thought Leaders Marketing Should Know

AI agents are revolutionizing marketing automation. Nicholas Holland, Head of AI at HubSpot, shares his expertise on how agentic AI is transforming traditional marketing workflows. He highlights key thought leaders marketers should follow for AI insights, including Matthew Berman's technical yet accessible content and HubSpot's "Marketing Against the Grain" podcast for practical implementation strategies. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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  The Martech Podcast is a proud member of the I Hear Everything Podcast Network. Looking to launch or scale your podcast? I Hear Everything delivers podcast production, growth and monetization solutions that transform your words into profit. Ready to give your brand a voice? Then visit iHereEverything.com.

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  From advertising to software as a service to data, across all of our programs and clients, we've seen a 55% to 65% open rate.

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  Getting brands authentically integrated into content performs better than TV advertising.

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  Typical life span of an article is about 24 to 36 hours.

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  If we're reaching out to the right person with the right message and a clear call to action, then it's just a matter of timing.

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  Welcome to the Martech Podcast, a member of the I Hear Everything Podcast Network. In this podcast, you'll hear the stories of world-class marketers that use technology to drive business results and achieve career success. Here's the host of the Martech Podcast, Benjamin Shapiro.

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  I'm Benjamin Shapiro and joining me today is Nicholas Holland, the Head of AI at HubSpot. And today Nicholas is going to explain how the shift from agentic AI is fundamentally changing marketing automation and what it means for your team's future. All right, last question for you. Who are you paying attention to that's a leader in the AI space?

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  Again, if you're using any of these platforms, the algorithms are really my favorite because they'll give you a lot of content. If you show that curiosity, the algorithms will step in and do the rest and give you just an enormous amount of content there. But someone I like who really gets the fidelity right, meaning that it's consumable, technical, impactful, but not overly technical, not boring, is Matthew Berman. I met him a decade ago whenever I was doing a startup out in the valley. He was at 500 startups. I was out there, I think he was one of the mentors or worked there. But since then, he has really established like an awesome voice online with Forward Future, his podcast, his newsletter. And he is someone that I kind of listen to pretty much every day, every other day. As soon as he puts content out there, I look at it.

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  So I would say if you're like a business person, a marketer, someone who's really into AI, but also looking for somebody who can you can connect with, he's pretty good.

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  I'm going to throw a shout out to HubSpot, non-paid promotion. Marketing Against the Grain is great and Kip and Kiran do a wonderful job giving consumable, more like task-oriented tips on how to start using artificial intelligence. And Nicholas, your consumption of AI stuff, I'm sure Matthew Berman is great. I'll have to look him up and Matthew, if you're listening, come on the MarTech Podcast. But that's the advanced thinkers. When you're thinking about how to get started and how to sort of bridge the gap between the old way of working and the new philosophy, I love Marketing Against the Grain.

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  I'm kind of spoiled because they work at HubSpot. So I see that stuff. We pass around a lot of their stuff internally. But yeah, I agree with you. They're really good.

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  You walk down the hall and you can wave to them and just ask them.

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  I literally was just talking to Kip yesterday, so I agree.

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  All right. Well, Nicholas, I appreciate you coming on the podcast. Thank you so much for being our guest and telling us a little bit about the way that the world is changing and about the Agentic Revolution.

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  Thanks for having me. Appreciate it.

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  All right. That wraps up this episode of the MarTech Podcast. Thanks to Nicholas Holland, the head of AI at HubSpot for joining us. If you'd like to contact Nicholas, you can find a link to his LinkedIn profile in our show notes or on martechpod.com. Or you can learn about HubSpot and how they're building AI for marketers by going to hubspot.com/ai. And if you haven't subscribed yet and you want a daily stream of marketing and technology knowledge in your podcast feed, hit the subscribe button in your podcast app or on YouTube and we'll be back in your feed next week. All right. That's it for today. But until next time, my advice is to just focus on keeping your customers happy.

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  Thanks for listening to the MarTech Podcast and I Hear Everything production. Looking to launch or scale a podcast like this one for your brand? Then visit iheareverything.com.