Top 3 three tools in your marketing tech stack

Creative teams struggle with approval bottlenecks and manual handoffs. Christine Royston, CMO at Wrike, explains how AI-led orchestration streamlines creative collaboration for 20,000+ companies including Airbnb and NVIDIA. She details automated approval routing systems that eliminate confusion over roles and responsibilities, centralized workflow management that keeps all reviews and commentary in one platform, and intelligent task orchestration that automatically routes work to the right people with clear deadlines. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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  The Martech Podcast is a proud member of the I Hear Everything Podcast Network. Looking to launch or scale your podcast? I Hear Everything delivers podcast production, growth and monetization solutions that transform your words into profit. Ready to give your brand a voice? Then visit iHereEverything.com.

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  From advertising to software as a service to data, across all of our programs and clients, we've seen a 55% to 65% open rate.

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  Getting brands authentically integrated into content performs better than TV advertising.

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  Typical lifespan of an article is about 24 to 36 hours.

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  If we're reaching out to the right person with the right message and a clear call to action, then it's just a matter of timing.

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  Welcome to the Martech Podcast, a member of the I Hear Everything Podcast Network. In this podcast, you'll hear the stories of world-class marketers that use technology to drive business results and achieve career success. Here's the host of the Martech Podcast, Benjamin Shapiro.

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  I'm Benjamin Shapiro and joining me today is Christine Royston, the Chief Marketing Officer at Reich, the intelligent work management platform trusted by over 20,000 companies. And today Christine's going to reveal how teams are using AI to transform creative collaboration, keeping human creativity at the center while automating everything else. Okay, next question. If you could keep only three tools in your marketing tech stack tomorrow, which ones would survive the cut?

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  All right. Do you want names?

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  You're gonna say Reich as number one. That's inevitable.

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  Yeah.

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  But let's omit Reich and that is your project marketing tool. Give me three tools that you need to keep.

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  Sure, sure. Number one, well, no, I won't, I won't rank them in order, but top three. Our AI SDR tool for For our website and our platform. So we we use qualified. It really helps us to optimize not only the experience for people who are visiting the site, but our our human resources. You know, we we want to get people the information they need to decide if they want to talk to us. So that our humans can have the more complex conversations, the things that are going to be more nuanced. So I'd say that is definitely one that has has helped us out quite a bit. I'd say also, you know, just with the the impact that we're all seeing on organic search,

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  a platform or a tool that gives us insights in terms in terms of generative engine optimization or or, you know, AI engine optimization, whatever acronym you're.

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  A O G E O. It's all S E O to me.

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  I saw a new one earlier this year that was a combination of all them.

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  L L M E O.

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  And so using a tool that is giving us the insights into those recommendations, we use Profound. I know there are many out there. Because we need to sort of see where are we showing up in these engines? Where is it that we may not have traditionally put content invested? That now we know communities like Reddit are more and more important. How do we make sure we understand where we need to be, where our brand needs to be? So that that is definitely one that has been helpful for us as we see this transition and it's just going to continue where we see more and more traffic going to to search in those L L M L L M engines.

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  I love you.

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  And then I think the last one would would probably be our webinar platform. So we transitioned to Goldcast. It's been a game changer, not only for the team that actually runs the webinars. It's it has helped them in terms of ease of use, quality of output. But it gives us this ability to slice and dice and really maximize the content. And I feel like video is is definitely something we're all seeing is driving a lot of engagement with with digital. People want shorter, snappier pieces of information. You are you are probably seeing this.

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  Hence, we're doing a lightning round as we speak.

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  Exactly, exactly. So I just I think that that's one that has given us a lot more capabilities, both from an execution as well as an output perspective.

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  Yeah, you mentioned your AEO and profound, which they were a guest on our SEO podcast, The Voices of Search. I'm glad to hear it's a useful tool. One thing that I heard recently or saw, it was a LinkedIn post like the last day or two, that ChatGPT citations from Wikipedia and Reddit have gone down like 50% in the last week.

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  Oh, wow.

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  So be careful where you put your content. It might be changing. Yeah.

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  Yes. Remain flexible.

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  I know, I know. And we had Sarah from Qualified on the Martech Podcast as well. Always good to hear a case study from one of our guests. And that wraps up this episode of the Martech Podcast. Thanks for listening to my conversation with Christine Royston, the Chief Marketing Officer at Reike. If you'd like to contact Christine, you can find a link to her LinkedIn profile in our show notes or on martechpod.com, or you can visit her company's website, which is reike.com, W R I K E dot com. If you haven't subscribed yet and you want a daily stream of marketing and technology knowledge in your podcast feed, hit the subscribe button in your podcast app or on YouTube and we'll be back in your feed next week. All right, that's it for today. But until next time, my advice is to just focus on keeping your customers happy.

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  Thanks for listening to the Martech Podcast, an I Hear Everything production. Looking to launch or scale a podcast like this one for your brand? Then visit ihereverything.com.