Too Expensive For Startups To Produce Quality Content For YouTube?

Early-stage startups struggle to afford quality YouTube content. Nate Woodbury, CEO of Be the Hero Studios and YouTube business strategist, shows how to use smartphone videos, leverage personal expertise, and focus on high-value answers for lead generation. Learn how technical production matters less than clarity, credibility, and relevance. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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  The Martech Podcast is a proud member of the I Hear Everything Podcast Network. Looking to launch or scale your podcast? I Hear Everything delivers podcast production, growth and monetization solutions that transform your words into profit. Ready to give your brand a voice? Then visit iHereEverything.com.

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  From advertising to software as a service to data, across all of our programs and clients, we've seen a 55% to 65% open rate.

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  Getting brands authentically integrated into content performs better than TV advertising.

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  Typical lifespan of an article is about 24 to 36 hours.

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  If we're reaching out to the right person with the right message and a clear call to action, then it's just a matter of timing.

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  Welcome to the Martech Podcast, a member of the I Hear Everything Podcast Network. In this podcast, you'll hear the stories of world-class marketers that use technology to drive business results and achieve career success. Here's the host of the Martech Podcast, Benjamin Shapiro.

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  I'm Benjamin Shapiro and joining me is Nate Woodbury, the CEO of Be The Hero Studios. Nate has produced over 60 successful YouTube channels that specialize in using YouTube for business, and today he's going to explain to us how to turn your viewers into customers. Let's move on. Marketing Mythbusters. Is it a myth that it's too expensive for startups to produce quality YouTube content?

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  It is definitely a myth. You have an amazing camera in your pocket or in your purse right now. Our phones make it amazing. So yes, when people film with me, we're using these DSLR cameras and fancy lights, but that only makes an incremental difference in the performance of a video. What's most important is that you're conversational, delivering high value. So if you're trying to compare yourself to Mr. Beast and making really entertaining content, you've got to just do what they're But if you're making this how to content to generate leads for your business, then you can just answer your question. I mean, think about, let's say, somebody wanted advice on acting. They want to improve their acting ability and go into an acting career.

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  Well, imagine if they did a search and they found a selfie video filmed by Harrison Ford. He's in his home. He's just saying, oh, I found this question that people are asking. And here's my experience. Here's my advice. It's not professionally filmed, but we're like, wow, that's what his home looks like. And this is Harrison Ford. He's teaching us. They're going to value the advice. So that's what I recommend.

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  I gotta push back on you, though. Not every early stage startup that doesn't have a lot of cash has Harrison Ford at their disposal. I'm Joe Nobody and I've got an iPhone.

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  I'll push back because Harrison Ford is an expert at acting, but you are an expert in something. And every listener here, they have an expertise. So what you're going to talk about in selfie mode is the area of expertise that you have. You've got experiences that no one else has. So if we're talking about putting Harrison Ford on a pedestal for acting, you in your own right, you can be put on a pedestal for your experiences.

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  I would argue that Harrison Ford is much more recognizable than the average startup founder, but let's move on. All right. And that wraps up this episode of the Martech Podcast. Thanks to Nate Woodbury, the CEO of Be The Hero Studios for joining us. If you'd like to contact Nate, you could find a link to his LinkedIn profile in our show notes. So you could see his YouTube content or visit his company's website at betheheroestudios.com. If you haven't subscribed yet and you want a daily stream of marketing and technology knowledge in your podcast feed, hit that subscribe button in your podcast app or follow us on YouTube. And if you'd like to be a guest on the Martech Podcast, head over to our website, martechpod.com. All right, that's it for today. But until next time, my advice is to just focus on keeping your customers happy.

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  Thanks for listening to the Martech Podcast, an I Hear Everything production. Looking to launch or scale a podcast like this one for your brand? Then visit iHearEverything.com.