One word for people's privacy concerns with AI

Sarah McConnell, VP, Demand Generation at Qualified, delves into the topic of people's privacy concerns with AI Show NotesConnect With: Sarah McConnell: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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  The Martech Podcast is a proud member of the I Hear Everything Podcast Network. Looking to launch or scale your podcast? I Hear Everything delivers podcast production, growth and monetization solutions that transform your words into profit. Ready to give your brand a voice? Then visit iheareverything.com.

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  Getting brands authentically integrated into content performs better than TV advertising.

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  If we're reaching out to the right person with the right message and a clear call to action, then it's just a matter of timing.

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  Welcome to the Martech Podcast, a member of the I Hear Everything Podcast Network. In this podcast, you'll hear the stories of world-class marketers that use technology to drive business results and achieve career success. Here's the host of the Martech Podcast, Benjamin Shapiro.

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  I'm Benjamin Shapiro and today, joining me is Sarah McConnell, the VP of Demand Generation at Qualified. They've created an AI SDR named Piper to do what human SDRs do, but at massive scale. And today, Sarah and I are going to talk about how AI is fundamentally changing how marketers think about demand generation. Let's move on to our second question. What's the word? Give me one word that describes the status of people's privacy concerns when it comes to communicating with AI instead of humans.

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  Cautious. I think right now, as we, you know, we kind of just mentioned like AI, I still think people are hesitant or cautious as far as interacting with AI because we're still in the early stages of it. Any early stage of any tech revolution, I think that we've had, people have skepticism, they're cautious and they're hesitant. So I think it would be incorrect to pretend that people don't have those hesitancies. But I also feel very strongly that over time, as people become more comfortable with them and see they find vendors that they trust are doing the right things for their own privacy and they're doing the right things with their data as it pertains to AI, that hesitation and cautiousness will turn into more confidence. We're still early stages, so I think people are still cautious.

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  It's funny, there is a common trend here. I think my word would have been cautious is a great one, but would have been something like fearful. And I think back at the, okay, I'm online. I don't want to give my name. And that was the AOL version. And then it was web, what was the 2.0, the Yahoo, Google era where it's like, I don't want to give my credit card number because it'll get hacked.

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  Yep.

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  And then now we're in this different phase where it's like, I'm having full blown conversations about legal advice and medical concerns. And I might go to Google, but I'm a little hesitant about giving GPT because I'm not sure where that's going to get manifested. And if somebody searches my name, they're going to be like, Ben Propecia.

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  I totally agree. And I think we're still learning and there are varying levels of comfortability that people have with using AI right now. And I think that is a very normal place to be based on how new this whole concept is.

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  All right. That wraps up this episode of the Martech Podcast. Thanks to Sarah McConnell, the VP of Demand Generation at Qualified for joining us. If you'd like to get in touch with Sarah, you could find a link to her LinkedIn profile in our show notes, or you can visit her company's website, which is qualified.com. And if you haven't subscribed yet and you want a daily stream of marketing and technology knowledge in your podcast feed, hit the subscribe button in your podcast app or follow us on YouTube and we'll be back in your feed soon. All right. That's it for today. But until next time, my advice is to just focus on keeping your customers happy.

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  Thanks for listening to the Martech Podcast and I Hear Everything production. Looking to launch or scale a podcast like this one for your brand? Then visit iheareverything.com.