One thing most people don’t understand about Mark Zuckerberg’s marketing philosophy

Most executives misunderstand how Mark Zuckerberg approaches marketing decisions. Alex Schultz, CMO and VP of Analytics at Meta, reveals Zuckerberg's core philosophy of learning from domain experts before making strategic choices. Schultz explains how Zuckerberg brought in creative legend David Droga for Meta's company rebrand and demonstrates the CEO's willingness to acknowledge knowledge gaps. The discussion highlights how executive humility and expert consultation drive better marketing outcomes at scale. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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  The Martech Podcast is a proud member of the I Hear Everything Podcast Network. Looking to launch or scale your podcast? I Hear Everything delivers podcast production, growth and monetization solutions that transform your words into profit. Ready to give your brand a voice? Then visit iHereEverything.com.

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  Welcome to the Martech Podcast, a member of the I Hear Everything Podcast Network. In this podcast, you'll hear the stories of world-class marketers that use technology to drive business results and achieve career success. Here's the host of the Martech Podcast, Benjamin Shapiro.

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  I'm Benjamin Shapiro and joining me today is Alex Schultz, who is the CMO and VP of Analytics at Meta. Alex oversees global marketing, analytics and internationalization for the company's 3.4 billion daily users and was named one of Forbes' Most Influential CMOs in the world. And today, he's going to talk to us about his new book, The Art and Science of Digital Advertising, which is a deep dive into how creativity and analytics work together to drive growth in an AI-first world. All right, I want to move on to my next question. I'd be remiss if I didn't ask a question about your boss. What's the one thing most people don't understand about Mark Zuckerberg's marketing philosophy?

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  I think the one thing people don't understand about Mark, full stop, is how amazing a learner he is. He sits and he learns from the best. So on marketing, I remember when we were rebranding the company, David Droger, who is one of the greatest creatives alive, was in the room with us, helping us do the rebrand. And I brought him on board because I'm not one of the greatest creatives alive, and he is. And so I brought him into the mix. And you just sit in these meetings and Mark would listen. And how, I mean, I'm not going to say I'm that good at it. Like, how many CEOs or C-suite executives will say, hmm, this is not my superpower. I'm going to listen to the smartest people I know on this thing before I make any conclusions or any decision. And so the number one thing that I think people don't get about Mark,

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  and it really applies to how he works with marketing in my team, is he is really willing and keen to educate himself before he makes any decisions. And he isn't one of these know it all CEOs who thinks he knows everything about every field. He knows what he doesn't know, and he makes the effort to educate himself. And I think it's pretty inspiring, and I'm not anywhere near as good at it.

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  All right. That wraps up this episode of the Martech Podcast. Thanks for listening to my conversation with Alex Schultz, the CMO and VP of Analytics at Meta. If you'd like to contact Alex, you can find a link to his LinkedIn profile in our show notes or on martechpod.com. And of course, you could visit his company's website, which is meta.com. And his book launches in early October, so go ahead and get a copy. We'll have a link in our show notes for that as well. If you haven't subscribed yet and you want a daily stream of marketing and technology knowledge in your podcast feed, hit the subscribe button in your podcast app or on YouTube, and we'll be back in your feed next week. All right, that's it for today. But until next time, my advice is to just focus on keeping your customers happy.

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  Thanks for listening to the Martech Podcast, an I Hear Everything production. Looking to launch or scale a podcast like this one for your brand? Then visit ihereverything.com.