One AI tool you absolutely can't do without

AI disruption spans three critical layers that marketers must address simultaneously. Isaac Ferreira, VP of AI Growth Systems at Shift Paradigm, explains how artificial intelligence is fundamentally reshaping marketing technology, buyer behavior, and organizational operations. The conversation covers building contextual intelligence engines beneath existing SaaS platforms, implementing agentic governance systems for enterprise AI deployment, and developing discovery architecture that cuts through AI-powered content curation filters. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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  The Martech Podcast is a proud member of the I Hear Everything Podcast Network. Looking to launch or scale your podcast? I Hear Everything delivers podcast production, growth and monetization solutions that transform your words into profit. Ready to give your brand a voice? Then visit iHereEverything.com.

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  From advertising to software as a service to data, across all of our programs and clients, we've seen a 55 to 65% open rate.

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  Getting brands authentically integrated into content performs better than TV advertising.

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  Typical lifespan of an article is about 24 to 36 hours.

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  If we're reaching out to the right person with the right message and a clear call to action, then it's just a matter of timing.

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  Welcome to the Martech Podcast, a member of the I Hear Everything Podcast Network. In this podcast, you'll hear the stories of world-class marketers that use technology to drive business results and achieve career success. Here's the host of the Martech Podcast, Benjamin Shapiro.

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  I'm Benjamin Shapiro, and today we're talking about the scope of AI disruption. And joining me is Isaac Ferreira, the VP of AI Growth Systems at Shift Paradigm, a growth partner helping companies rethink marketing strategy, revenue architecture and activation in an AI-first world. Shift Paradigm is also a sponsor of the Martech Podcast. And today Isaac is going to break down what marketers need to understand before their entire stack becomes obsolete. All right, I'm going to move on to our last question.

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  Okay.

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  What's one AI tool or workflow or agent that you'd be completely screwed without today?

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  So, working in consulting in an agency, you can imagine that we put out a lot of proposals, a lot of RFP responses.

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  I hope so.

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  Oh, yes.

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  It's a daily occurrence. So, one tool that we built was a tool that we can both build and host those RFPs on digitally, build a standardized structure, and then use our smart humans to put the content into. And it's reduced the labor required to do that just immensely. And then the second is, is our technology team has been getting... Bold lately, very bold, in a good way. And they found ways to increase their productivity up to 8x in the development process. And some of those internal tools, which I can't really mention here, we could not live without, and I think are providing a competitive advantage. So, you know, those two.

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  I built a digital chief of staff. And instead of using a claw, you know, I essentially built the pipes myself. And I don't know how I would operate now if it wasn't doing my research and feeding me the information that I need to be an operator. I am 3 to 5x more knowledgeable, faster to respond, and it's because I have this intelligence layer that's feeding me what I need to know. And, you know, I very specifically called my chief of staff, chief of staff. It's not Sarah, or Louise, or Mary, or Joe, or Bobby, because it's, in my head, I want

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  to make sure I remember this is a tool that I have built and I'm not trying to replace human relationships. But man, I love it. And I don't know what I would do without it. And I'm sure it's going to listen to this transcript, and chief of staff, I love you.

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  It is, and all those AI emotions are going to be tickled.

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  Yes, well, if they exist. Anyway, Isaac, I appreciate you coming on the show. Thanks for sharing your knowledge about what's happening in the world of AI and how we should be building our roadmaps. And that wraps up this episode of the Martech Podcast. Thanks for listening to my conversation with Isaac Ferreira, the VP of AI Growth Systems at Shift Paradigm, a sponsor of the Martech Podcast. If you'd like to get in touch with Isaac, you can find a link to his LinkedIn profile in our show notes or on martechpod.com, or you could visit his company's website, which is shiftparadigm.com. And if you haven't subscribed yet and you want a daily stream of marketing and technology knowledge in your podcast feed, hit the subscribe button in your podcast app or on YouTube, and we'll be back in your feed in the next business day. All right, that's it for today, but until next time, my advice is to just focus on

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  keeping your customers happy.

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  Thanks for listening to the MarTech Podcast, an I Hear Everything production. Looking to launch or scale a podcast like this one for your brand? Then visit iHearEverything.com.