Is YouTube Presence Important For Every Brand?

Converting YouTube viewers into leads challenges many brands. Nate Woodbury, CEO of Be the Hero Studios and expert in YouTube for business, outlines when educational video content drives lead generation, how precise targeting through search queries brings in qualified prospects, and why not every business should prioritize YouTube as a primary channel. Strategies include leveraging educational content, audience-specific messaging, and clear calls to action. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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  The Martech Podcast is a proud member of the I Hear Everything Podcast Network. Looking to launch or scale your podcast? I Hear Everything delivers podcast production, growth, and monetization solutions that transform your words into profit. Ready to give your brand a voice? Then visit iHereEverything.com.

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  From advertising to software as a service to data, across all of our programs and clients, we've seen a 55% to 65% open rate.

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  Getting brands authentically integrated into content performs better than TV advertising.

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  Typical lifespan of an article is about 24 to 36 hours.

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  If we're reaching out to the right person with the right message and a clear call to action, then it's just a matter of timing.

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  Welcome to the Martech Podcast, a member of the I Hear Everything Podcast Network. In this podcast, you'll hear the stories of world-class marketers that use technology to drive business results and achieve career success. Here's the host of the Martech Podcast, Benjamin Shapiro.

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  I'm Benjamin Shapiro, and joining me is Nate Woodbury, the CEO of Be The Hero Studios. Nate has produced over 60 successful YouTube channels that specialize in using YouTube for business, and today he's going to explain to us how to turn your viewers into customers. All right, Nate, I want to move on to our lightning round where I'm going to ask you a couple of questions that are related to this week's topic, which is YouTube for Lead Generation. Are you ready? I'm ready. All right, here we go. Buy or sell? Are you buying or selling the idea that a presence on YouTube is important for every brand?

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  I'm selling that. I'm trying to convince people how valuable it is. You know, if you're the right type of brand, this is something that will really transform their business.

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  It's funny, you're the YouTube guy and you're selling the concept that YouTube is for everybody. Go into more detail. Why isn't YouTube for everybody?

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  Well, the strategy I teach specifically is not for all businesses. A pizza restaurant, a barber shop, an accountant, a dentist, a landscaper. They're not really going to benefit from this strategy. But if, if say the dentist wanted to teach other dentists how to build a successful practice, or if a landscaper was teaching landscaping tips and selling products nationwide. If they have an educational side of it, it works really, really well. So it can work for a lot of businesses, but an example that my strategy would not work for, but they had a great campaign was Blendtec. In at least in my understanding or my view, there's two powerful blenders. If you like to make a smoothie, like a green smoothie and it can be powerful enough. It can grind up kale. There's the Vitamix and there's the Blendtec.

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  Shots fired at whoever owns the Ninja.

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  Yeah, I won't even include them. I did have one of those once. But the Vitamix, I guess that company's been around a hundred years. So they've got a good history. They know how to make good products. Well, Blendtec, really short history, but they became a big competitor in a short amount of time. And they had a series on YouTube, Will It Blend? They'd put an iPhone in a blender to see what would happen.

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  I'm going, no.

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  It's a, that stuff. It was so entertaining and it brought so much attention. But that's a different type of an approach. They're demonstrating a product, bringing a lot of attention to a product. So it's not that there are different approaches. I don't know that world. It's fun. It's creative. But the world that I know is, hey, I've got a business. It's an educational side of it. I would say it's a golden opportunity for search because search engines have gotten so good that people's search queries are way more specific. And that helps me hone in and know exactly who my target audience is through their questions. So I can just make content exactly for the right people and it becomes awesome lead gen.

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  All right, and that wraps up this episode of the Martech Podcast. Thanks to Nate Woodbury, the CEO of Be The Hero Studios for joining us. If you'd like to contact Nate, you could find a link to his LinkedIn profile in our show notes, or you could see his YouTube content, or visit his company's website at betheheroestudios.com. If you haven't subscribed yet and you want a daily stream of marketing and technology knowledge in your podcast feed, hit that subscribe button in your podcast app or follow us on YouTube. And if you'd like to be a guest on the Martech Podcast, head over to our website, martechpod.com. All right, that's it for today, but until next time, my advice is to just focus on keeping your customers happy.

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  Thanks for listening to the Martech Podcast, an I Hear Everything production. Looking to launch or scale a podcast like this one for your brand? Then visit ihereverything.com.