Is this use of AI actually making you less effective?

AI-generated strategy documents are slowing down marketing execution. Ruth Zive, Chief Marketing Officer at Voices, explains how artificial intelligence tools encourage over-planning at the expense of customer-facing action. She reveals how marketers get trapped building internal processes instead of driving demand, and shares frameworks for balancing strategic planning with immediate revenue-generating activities. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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  The Martech Podcast is a proud member of the I Hear Everything Podcast Network. Looking to launch or scale your podcast? I Hear Everything delivers podcast production, growth and monetization solutions that transform your words into profit. Ready to give your brand a voice? Then visit iHereEverything.com.

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  From advertising to software as a service to data, across all of our programs and clients, we've seen a 55% to 65% open rate.

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  Getting brands authentically integrated into content performs better than TV advertising.

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  Typical lifespan of an article is about 24 to 36 hours.

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  If we're reaching out to the right person with the right message and a clear call to action, then it's just a matter of timing.

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  Welcome to the Martech Podcast, a member of the I Hear Everything Podcast Network. In this podcast, you'll hear the stories of world-class marketers that use technology to drive business results and achieve career success. Here's the host of the Martech Podcast, Benjamin Shapiro.

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  I'm Benjamin Shapiro and joining me today is Ruth Zive, the Chief Marketing Officer at Voices. Voices works with over 60,000 enterprise customers, including Microsoft, BMW and Shopify, to power their voice experiences across marketing, products and AI systems. And today Ruth is going to explain how you need to rethink brand building in a voice-first world. All right. What's one way AI is making you as a marketer less effective instead of more?

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  This could be a me thing, but I feel like AI is...

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  It's encouraging people to create these very long, dense documents because you can do that in, you know, three seconds. And I'm just, I'm just a marketing executive that over indexes on outcomes versus strategy. Strategy is important, but I'm always like restless to get to the action and the outcome. And I'm finding like lots of strategy documents in the organization, in marketing. I can tell that they're AI generated. And I don't object to generating content through AI, but to the extent that it has us spinning on strategy, I think it's slowing us down.

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  Sometimes you have to stop building features in the car and make sure that the rubber meets the road. And I do think that, and I'm a victim of this a little bit myself, where my whole plan for this year was to focus on our go to market. What have I done so far in Q1? Well, I built our brand style guide and I started working on our website and I started building our marketing strategy and figuring out a warm outreach. And none of it was actually customer facing. I probably could have just put a little bit more heads down, started reaching people and actually driving demand. Well, I guess I'm a victim too. All right. That wraps up this episode of the Martech Podcast. Thanks to Ruth Zive, the CMO of Voices for joining us. If you'd like to contact Ruth, you can find a link

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  to her LinkedIn profile in our show notes or on martechpod.com, or you could visit her company's website, which is voices.com. If you haven't subscribed yet and you want a daily stream of marketing and technology knowledge in your podcast feed, hit the subscribe button in your podcast app or follow us on YouTube. We'll be back every week. All right, that's it for today. But until next time, my advice is to just focus on keeping your customers happy.

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  Thanks for listening to the Martech Podcast, an I Hear Everything production. Looking to launch or scale a podcast like this one for your brand? Then visit ihereverything.com.