If you could delete one category from the MarTech stack tomorrow, what would it be?

Websites face an uncertain future as AI reshapes how people discover content. Anda Gansca, Co-Founder and CEO of Knotch, explains how content intelligence connects digital properties to actual business outcomes. She breaks down why traffic matters less in the AI era, how trust outperforms personalization when building customer equity, and why LLM-driven personalization risks repeating the mistakes of early marketing automation. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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  The Martech Podcast is a proud member of the I Hear Everything Podcast Network. Looking to launch or scale your podcast? I Hear Everything delivers podcast production, growth, and monetization solutions that transform your words into profit. Ready to give your brand a voice? Then visit iHereEverything.com.

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  From advertising to software as a service to data, across all of our programs and clients, we've seen a 55% to 65% open rate.

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  Getting brands authentically integrated into content performs better than TV advertising.

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  Typical lifespan of an article is about 24 to 36 hours.

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  If we're reaching out to the right person with the right message and a clear call to action, then it's just a matter of timing.

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  Welcome to the Martech Podcast, a member of the I Hear Everything Podcast Network. In this podcast, you'll hear the stories of world-class marketers that use technology to drive business results and achieve career success. Here's the host of the Martech Podcast, Benjamin Shapiro.

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  If you could delete one category from the Martech stack tomorrow, what would it be?

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  Ooh, it's a tough, it's a tough choice between CMS and GEO.

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  That's funny, because I feel like you work in both of those industries in some way. Why those two?

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  I think CMS is predicated on the idea of pages and the proliferation of pages, which is categorically opposed to the quality of human experience as well as the quality of agent experience. So it just makes no sense that it would, it would continue in the world of tomorrow. GEO, because I think, I think the fundamentals of SEO apply, and I think as a category, it probably is just a subcategory essentially of what you need to do to do good marketing.

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  Yeah, it's funny. I think of G E O being a subset of S E O, right? It's still search engine optimization. Fundamentally, people are still searching for answers. It's just different tactics for how you're trying to get, you know, the 10 blue links as opposed to showing up and the answers, how you're structuring your content, what information you're feeding. It's still all the same practice. And honestly, it's done by the same people. It's all the S E Os that are doing G E O. We just, you know, decided to call it something different.

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  Yeah, I mean, we're calling A I experience infrastructure. And I think it's it's a needed kind of new category to to articulate that in today's world, you need a new infrastructure for both the A I native buyer and the agent. And so it is, in some ways, fulfilling the purpose of a C M S and G E O and S E O and all the other kind of acronyms that deal with the website. But I just think those those kind of older stack solutions are probably not going to be around.

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  And that wraps up this episode of the Martech Podcast. Thanks to Andi Ginska, co-founder and C E O of Notch for joining us. If you'd like to contact Andi, you can find a link to her LinkedIn profile in our show notes or on martechpod.com, or you can visit her company's website, which is notch.com. That's K N O T C H dot com. If you haven't subscribed yet, and you want a daily stream of marketing and technology knowledge in your podcast feed, hit the subscribe button in your podcast app or on YouTube, and we'll be back in your feed every week. All right, that's it for today. But until next time, my advice is to just focus on keeping your customers happy.

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  Thanks for listening to the Martech Podcast, an I Hear Everything production. Looking to launch or scale a podcast like this one for your brand? Then visit ihereverything.com.