How to target the top B2B podcasters

B2B demand generation struggles with vanity metrics over pipeline results. Nick Zeckets, Chief Fire Starter at Smoke Signals AI, brings serial MarTech founder experience and AI-first HubSpot agency expertise to signal-based marketing. He explains how to redesign demand generation systems using AI agents and HubSpot workflows to capture buying signals that convert to measurable revenue. The discussion covers bootstrapping versus venture capital strategies for sustainable MarTech business growth. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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  The Martech Podcast is a proud member of the I Hear Everything Podcast Network. Looking to launch or scale your podcast? I Hear Everything delivers podcast production, growth and monetization solutions that transform your words into profit. Ready to give your brand a voice? Then visit iHereEverything.com.

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  From advertising to software as a service to data, across all of our programs and clients, we've seen a 55% to 65% open rate.

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  Getting brands authentically integrated into content performs better than TV advertising.

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  Typical lifespan of an article is about 24 to 36 hours.

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  If we're reaching out to the right person with the right message and a clear call to action, then it's just a matter of timing.

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  Welcome to the Martech Podcast, a member of the I Hear Everything Podcast Network. In this podcast, you'll hear the stories of world-class marketers that use technology to drive business results and achieve career success. Here's the host of the Martech Podcast, Benjamin Shapiro.

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  I'm Benjamin Shapiro and joining me today is Nick Zekitz, the chief firestarter at Smoke Signals AI, an AI-first HubSpot agency that helps B2B companies generate, capture and activate buying signals to measure pipeline, not vanity metrics. And today, Nick is going to share his process for redesigning demand generation from the ground up for the age of AI. Okay, last question. Selfish question alert. If you were targeting B2B podcasters, what signals would you use to find them?

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  Yeah, so the one that I mentioned before, I actually think is great. I think finding the white space for organizations that are otherwise investing in field, which means they care about brand, their CEO and C-suite are active on LinkedIn, large followings, actively posting, good engagement with their posts. Those things would tell me that they're in the right spot. And obviously, if they fit the revenue profile, that they could actually afford to invest in a good podcast like the ones that you guys make possible. I mean, those things I would. I would go after that all day long. Like I, I, I know that Chili Piper fits into that and I can't believe they haven't thought about a podcast yet. And if they haven't, oh my God, what an awesome opportunity, you know, to go in and broker that conversation

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  for them. And they give them a roadmap for the first, you know, 10 episodes or whatever it is. I just think that I would chase after that. If I were your CRO, that's, that's what I would bill tomorrow and, and run after that really hard.

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  All right. For any other podcast producers that are looking for B2B podcasters in the marketing and technology space, that question was for you.

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  Nick, like I said in the intro, sometimes you meet someone, you see him across the room and you're like, that's my person. I cannot tell you how much I agree with your philosophy, appreciate your approach and just think that you're a sage, smart marketer that understands how these systems are built for the modern time right now. It's a problem we're trying to solve. I hope everybody that was listening enjoyed the conversation as much as I did. Thanks for coming on and being my guest.

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  Thanks a ton, man. This was a lot of fun. Thank you.

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  All right. That wraps up this episode of the MarTech Podcast. Thanks to Nick Zeckets, the Chief Firestarter at Smoke Signals for joining us. If you'd like to contact Nick, you can find a link to his LinkedIn profile in our show notes or on martechpod.com or you can visit his company's website. It's smokesignals.ai. And if you haven't subscribed yet and you want a daily stream of marketing and technology knowledge in your podcast feed, hit the subscribe button in your podcast app or subscribe on YouTube and we'll be back in your feed every week. All right. That's it for today. But until next time, my advice is to just focus on keeping your customers happy.

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  Thanks for listening to the MarTech Podcast, an I Hear Everything production. Looking to launch or scale a podcast like this one for your brand? Then visit ihereverything.com.