Budgeting for AI Agents

Marketing to agents without losing control of your brand. Jamie Domenici is Chief Marketing Officer at Klaviyo, the B2C CRM serving more than 200,000 consumer brands, with 20+ years in SaaS marketing. She explains how to market to agents while keeping control of your brand and customers. She also covers how growing up in the family mortuary business shaped her approach to marketing: listen, build trust, and keep relationships human to human. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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  The Martech Podcast is a proud member of the I Hear Everything Podcast Network. Looking to launch or scale your podcast? I Hear Everything delivers podcast production, growth, and monetization solutions that transform your words into profit. Ready to give your brand a voice? Then visit iHereEverything.com.

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  From advertising to software as a service to data, across all of our programs and clients, we've seen a 55% to 65% open rate.

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  Getting brands authentically integrated into content performs better than TV advertising.

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  Typical lifespan of an article is about 24 to 36 hours.

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  If we're reaching out to the right person with the right message and a clear call to action, then it's just a matter of timing.

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  Welcome to the Martech Podcast, a member of the I Hear Everything Podcast Network. In this podcast, you'll hear the stories of world-class marketers that use technology to drive business results and achieve career success. Here's the host of the Martech Podcast, Benjamin Shapiro.

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  I'm Benjamin Shapiro, and joining me today is Jamie Domenici, Chief Marketing Officer at Klaviyo, the B2C CRM that helps more than 200,000 consumer brands turn customer insights into personalized experiences. And today, Jamie's going to explain how to market to agents without giving up control of your brand or your customers. All right, here's a fun one. What did growing up in the family mortuary business teach you about being a CMO?

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  Yeah, first of all, it's a pretty interesting and unique business that I grew up in. I think one of the most important things to be a mortician, you really have to listen to people and you have to understand them and you have to relate. And you have to build trust. It's a really tough time in anyone's life, so building up trust, being there and be authentic and creating that, you know, that relationship really matters. So I think same with marketer. I'm trying to build trust with my consumers, build a relationship. And so I think some of those, like way you connect human to human are really transferable skills.

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  I'm really trying to make a terrible knock them dead joke, and I can't figure it out, but I feel like in marketing, you have to be good with the timing and the messaging. And I feel like a well-placed, you know, mortuary business will knock them dead tagline.

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  It's just waiting there for me to figure out what the copy is.

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  And you're so close. You're so close.

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  It's so bad. I'm so sorry for this. Okay, let's move on. All right, and that wraps up this episode of the Martech Podcast. Thanks for listening to my conversation with Jamie Domenici, the Chief Marketing Officer at Klaviyo. If you'd like to get in touch with Jamie, you can find a link to her LinkedIn profile in our show notes or visit her company's website. And if you haven't subscribed yet and you want a daily stream of marketing and technology knowledge in your podcast feed, hit the subscribe button in your podcast app or visit us on YouTube, and we'll be back in your feed next week. All right, that's it for today, but until next time, my advice is to just focus on keeping your customers happy.

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  Thanks for listening to the Martech Podcast, an I Hear Everything production. Looking to launch or scale a podcast like this one for your brand? Then visit iHereEverything.com.