When Do You Let AI Hit Send?

Marketing to AI agents without losing brand control. Jamie Domenici is Chief Marketing Officer at Klaviyo, the B2C CRM that helps more than 200,000 consumer brands turn customer insights into personalized experiences. She explains how to market to agents without giving up control of your brand or your customers. A closing lightning round covers her career, including her years at Salesforce. Note: the transcript only includes the intro and a lightning round. It names the topic but doesn't discuss any specific strategies or tools, so I didn't invent any. If you have the full interview, I can write the strategy sentences from it. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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  The Martech Podcast is a proud member of the I Hear Everything Podcast Network. Looking to launch or scale your podcast? I Hear Everything delivers podcast production, growth and monetization solutions that transform your words into profit. Ready to give your brand a voice? Then visit iHereEverything.com.

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  From advertising to software as a service to data, across all of our programs and clients, we've seen a 55% to 65% open rate.

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  Getting brands authentically integrated into content performs better than TV advertising.

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  Typical lifespan of an article is about 24 to 36 hours.

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  If we're reaching out to the right person with the right message and a clear call to action, then it's just a matter of timing.

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  Welcome to the Martech Podcast, a member of the I Hear Everything Podcast Network. In this podcast, you'll hear the stories of world-class marketers that use technology to drive business results and achieve career success. Here's the host of the Martech Podcast, Benjamin Shapiro.

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  I'm Benjamin Shapiro and joining me today is Jamie Domenici, Chief Marketing Officer at Klaviyo, the B2C CRM that helps more than 200,000 consumer brands turn customer insights into personalized experiences. And today Jamie's going to explain how to market to agents without giving up control of your brand or your customers. All right, Jamie, it's time for us to move on to our lightning round where I'm going to ask you a couple of questions about your career, about your experience and just some personal stuff as well. Are you ready?

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  Yes.

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  This one's a no-brainer, since we both went to high school together. Who are the five most famous Burlingame High School grads in your opinion?

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  I have five? Okay, well, you and me, there's two. Mark?

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  I don't think you could put both of us at the top of the list. Maybe we're starting five, four?

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  Well, I would say Mark Benioff is probably right up there. And then wasn't Diane Breyer, she went to Burlingame, right?

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  Yeah. You worked at Salesforce. Any good Mark Benioff Burlingame High School stories?

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  Oh, my gosh, that was one of the weirdest things I've done in my career. Short version, I was at an award ceremony, I was kind of having fun at dinner, talking to my friends, and next thing you know, my name was called, I won an award. I had no idea, I walked up to receive my award from Mark. And most people just say thank you in their speech. I turned to him and said, Mark, we both went to Burlingame High School, go Panthers. And I took my award and left and he just looked at me like, what? But you know, Panther pride, Panther pride.

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  Look, it was a great school and I used to live at Burlingame, I still live at Burlingame. Coincidentally, I think we both moved away and came back. You can't beat it and we just need two more celebrities to fill out the list. All right, and that wraps up this episode of the Martech Podcast. Thanks for listening to my conversation with Jamie Domenici, the Chief Marketing Officer at Klaviyo. If you'd like to get in touch with Jamie, you can find a link to her LinkedIn profile in our show notes or visit her company's website. And if you haven't subscribed yet and you want a daily stream of marketing and technology knowledge in your podcast feed, hit the subscribe button in your podcast app or visit us on YouTube and we'll be back in your feed next week. All right, that's it for today, but until next time, my advice is to just focus on keeping your customers happy.

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  Thanks for listening to the Martech Podcast, an I Hear Everything production. Looking to launch or scale a podcast like this one for your brand? Then visit iHereEverything.com.