Your office is next door to OpenAI's original headquarters, so does that proximity help or haunt you?

Answer engines are replacing traditional search rankings. Jordan Koene, CEO and co-founder of Previsible, helps Fortune 100 companies engineer content for AI-driven discovery instead of standard SEO. He covers building organic search strategies that adapt to answer engines, structuring content so large language models can cite it, and preparing enterprise brands for a search landscape shaped by generative AI. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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  The Martech Podcast is a proud member of the I Hear Everything Podcast Network. Looking to launch or scale your podcast? I Hear Everything delivers podcast production, growth and monetization solutions that transform your words into profit. Ready to give your brand a voice? Then visit iHereEverything.com.

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  From advertising to software as a service to data, across all of our programs and clients, we've seen a 55 to 65% open rate.

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  Getting brands authentically integrated into content performs better than TV advertising.

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  Typical lifespan of an article is about 24 to 36 hours.

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  If we're reaching out to the right person with the right message and a clear call to action, then it's just a matter of timing.

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  Welcome to the Martech Podcast, a member of the I Hear Everything Podcast Network. In this podcast, you'll hear the stories of world-class marketers that use technology to drive business results and achieve career success. Here's a host of the Martech Podcast, Benjamin Shapiro.

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  All right, last question for you.

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  Yes.

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  Your office is next door to OpenAI's original headquarters. Does that proximity help you or haunt you?

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  It helps us, but it is totally coincidence. It's kind of a fun little thing to be able to say that just out of that window over there is AI's, OpenAI's original headquarters. And, you know, it was really funny, when we first moved in here, you'd see Sam Altman just walking back there in the patio. But what really, what really makes it fun is the conversation start that it starts, right? Like, when we walk past it grabbing coffee with a client or a friend or family member, we're gonna say, hey, that's OpenAI's original headquarters. And it springboards just a whole conversation around what's happening with AI, how it's, how it's changing lives or changing the way we do work. And I think that that's what really makes it somewhat useful.

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  Such a politically correct answer, but when Claude launches a new model and sets the frontier, are people out there like smoking cigs? What's actually happening in the back?

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  I mean, these people don't sleep, right? They must have cots in there or something. No, just kidding.

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  Well, you'll have to set up a webcam. We can all watch OpenAI's secret little office from the background. All right, Jordan, it's been a million years since we did a podcast together. Always great to have you on the show. Thank you for coming back and being a returning guest to the Martech Podcast and keep doing a great job on the Voices of Search as well.

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  Thanks, Ben. Enjoyed it.

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  All right, that wraps up this episode of the Martech Podcast. Thanks for listening to my conversation with Jordan Cooney, the CEO and co-founder of Previsible. If you'd like to get in touch with Jordan, you can find a link to his LinkedIn profile in our show notes or visit his company's website, which is previsible.com. If you haven't subscribed yet and you want a weekly stream of marketing and technology knowledge in your podcast feed, hit the subscribe button in your podcast app or visit us on YouTube. We'll be back in your feed next week. All right, that's it for today, but until next time, my advice is to just focus on keeping your customers happy.

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  Thanks for listening to the Martech Podcast, an I Hear Everything production. Looking to launch or scale a podcast like this one for your brand? Then visit iHereEverything.com.