How to Become a Five-Time CMO

AI gives confident answers without the context to back them up. Kelly Hopping, four-time CMO and current CMO at 6sense, breaks down where AI's missing context creates risk for go-to-market teams. She explains how GTM intelligence platforms fill gaps that generic AI models miss, why context depth matters more than model size, and what marketers need to validate before trusting AI-driven insights across the customer journey. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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  The Martech Podcast is a proud member of the I Hear Everything Podcast Network. Looking to launch or scale your podcast? I Hear Everything delivers podcast production, growth, and monetization solutions that transform your words into profit. Ready to give your brand a voice? Then visit iHereEverything.com.

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  Getting brands authentically integrated into content performs better than TV advertising.

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  If we're reaching out to the right person with the right message and a clear call to action, then it's just a matter of timing.

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  Welcome to the Martech Podcast, a member of the I Hear Everything Podcast Network. In this podcast, you'll hear the stories of world-class marketers that use technology to drive business results and achieve career success. Here's the host of the Martech Podcast, Benjamin Shapiro.

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  I'm Benjamin Shapiro, and joining me today is Kelly Hopping, six-time CMO and the current Chief Marketing Officer at Sixth Sense. This week, we're talking about how AI is confidently wrong and where AI's missing context impacts go-to-market organizations and what marketers need to do to fix the problem. All right, last question I have for you. Three kids, five CMO jobs, and famously, home every night. What's the trick?

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  Yeah, I mean, I work, I mean, it's not home every night. I do have a few nights away, but it is, it is mostly one, I have, I'm relentlessly present. So I work really, really hard to be, I talk a lot about being where my feet are. And you'll see like posts and things on that because I believe so much in being fully present wherever I am, that I'm sort of looking you in the eye wherever I am. So it means that I'm going to maximize the moment I'm here, I'm going to maximize the time I'm at home with my family. I'm not going to waste those times in between. That's one. And then I also, my business travel, I keep as tight as possible. I step off planes and walk straight into a meeting. I walk out of the meeting, get on a plane, leave. I don't sit down at airports if I don't, because that's just wasting time.

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  So I keep my, you know, I take a lot of 5:00 AM flights, take red eyes, anything to make sure I'm home if I have to go somewhere that at least I can say out loud, I was only, I only slept in a hotel one night when I was really gone for two full days. But in my head, I'm like, I slept in a hotel one night. I only traveled one night. I was home otherwise. So I'm pretty adamant about that, or sort of fiercely protective of that time.

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  I truly appreciate and respect finding the balance of mostly for somebody that's been in your position, a senior executive at large, well-respected branded companies like Sixth Sense, still having some sense of how important the home life is. And I feel like it is a rare trait and honestly, something that I try to live by and I appreciate your ability to do it. And if you can teach me your ways, I would love it.

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  Well, thank you. I also have three athletes, and so I have a rule that I don't miss my kids' games.

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  And so that sounds like a lot of laundry, too. Oh, my God.

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  It's a lot of laundry, but it's also, I've also taught them how to do their own laundry on some occasions, at least the daily football clothes. But no, the main thing on that is that's sort of my hard rule. Like, I do not miss games. So sometimes I'll be like, hey, all my volleyball, football games are Thursday, Friday, Saturday night. So if y'all want to do some, it's got to be between Monday and Wednesday, otherwise I'm out. And so it just sort of forces some, some prioritization. Otherwise, like, they'll, they'll run your life.

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  Well, you converted me. I'm now a Yale football fan. I appreciate you coming back on the podcast. And actually, you're staying late, so I know you have to get to the family. That wraps up this episode of the Martech Podcast. Thanks for Kelly Hopping, the Chief Marketing Officer of Sixth Sense, for joining us. If you'd like to contact Kelly, you could find a link to her LinkedIn profile in our show notes or on martechpod.com, or you could visit her company's website, which is sixsense.com. That's the number six, S-E-N-S-E dot com. If you haven't subscribed yet and you want a daily stream of marketing and technology knowledge in your podcast feed, hit the subscribe button in your podcast app or visit us on YouTube. We'll be back, and we'll be back in your feed every week. All right, that's it for today, but until next time, my advice is to just focus on keeping your customers happy.

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  Thanks for listening to the Martech Podcast, an I Hear Everything production. Looking to launch or scale a podcast like this one for your brand? Then visit iHereEverything.com.