By 2028 the AI tools developers could cost more than the developers themselves?

AI development costs won't outpace developer salaries by 2028. Katrina Wong, Chief Marketing Officer at New Relic, brings 20+ years of enterprise marketing leadership and AI-driven go-to-market expertise. She predicts market competition and open models will keep AI tooling affordable, while token costs won't scale to $250,000 per developer per year. Wong also points to one-to-one personalized marketing and selling as the next frontier AI will unlock. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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  Okay, Katrina, I want to move on to our lightning round where I'm going to ask you a couple of Martech questions related to this topic this week, which is the usage of data to make better decisions. Are you ready?

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  Yes.

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  All right, here we go. Agree or disagree? Gardner predicts that by 2028, the AI tools developed could cost more than developers themselves.

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  Disagree because it's almost assuming that nothing changes between now and 2028. I think Jensen recently said, hey, how much you're spending on tokens should be the cost of your developer. But as humans, we're quite innovative and we're going to somehow solve this, which is make sure that AI is not cost prohibitive for business. And there's been so much recent discussion. I mean, this is just, you know, what the community is talking about right now about using open models, so on and so forth. So I am convinced that because everything is accelerated in AI, that by 2028, we would

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  have figured out as a community so that AI can be a little bit more affordable.

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  Yeah, I totally agree. There's no way that people are going to be paying $250,000 a year for AI and tokens. There is too much competition for the business for that to happen. What I think will end up happening in 2028 is that the people who are building and are using their agents and are effective will be able to do a whole bunch. There's also the people that are not, essentially the non-adopters or laggards, that are really going to struggle. And so it's not that engineering is going to be as expensive as your engineer, it'll be relatively inexpensive, but the people that are doing it are going to do a ton. And then there's going to be less developers or less engineers, and that's going to make

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  people go through some sort of change. Any other predictions for what might happen in the next couple of years?

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  Maybe we will get to one-to-one marketing and one-to-one selling where it's highly personalized. That would be, you know, the goal, I think, for those of us that are in marketing, or at least my goal.

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  All right, that wraps up this episode of the Martech Podcast. Thanks to Katrina Wong, the Chief Marketing Officer at New Relic. If you'd like to contact Katrina, you can find a link to her LinkedIn profile in our show notes or on martechpod.com, or you can visit her company's website, which is newrelic.com. If you haven't subscribed yet and you want a daily stream of marketing and technology knowledge in your podcast feed, hit the subscribe button in your podcast app or on YouTube, and we'll be back in your podcast feed next week. All right, that's it for today, but until next time, my advice is to just focus on keeping your customers happy.

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