Difference between being a CMO at private vs public company

CMOs face fragmented marketing spend across multiple brand portfolios. Danielle Pederson, CMO of Amaze, unified five creator-focused brands under one umbrella without losing individual brand equity. She implemented a phased taxonomy approach using "by Amaze" modifiers, consolidated three separate CRMs into HubSpot, and built a scalable architecture that allows new acquisitions to integrate immediately into the unified brand system. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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  All right, let's move on. What is the difference between being a CMO of a private company versus a public company?

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  Sure, I can ask this a lot. A private company, you sell a vision. In a public company, you sell proof. So every brand decision has to map back to investor confidence, predictability, transparency. It really forces you to lead with data. But again, never lose that story that you've built.

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  It seems like the spotlight is always on you when you are at a publicly traded company, but you're also reporting to the quarter, right? Since you're reporting to the street, have the metrics and KPIs changed for you as a CMO?

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  No, they haven't changed. They just become more visible to the world. Um, but yeah, I mean, this is my first time um, leading marketing at a public company. So it's been in, it's been an exciting learning curve for me. But again, yeah, just really, it's so clear as we made the transition that private company is really more about the vision and what you're trying to do. And the public company is like, okay, here's, here's proof that we were able to do that. Which is actually really exciting.

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  And that wraps up this episode of the Martech Podcast. Thanks to Danielle Peterson, the CMO of Amaze for joining us. If you'd like to contact Danielle, you can find a link to her LinkedIn profile in our show notes or on martechpod.com. Or you can visit her company's website, which is amaze.co. If you haven't subscribed yet and you want a daily stream of marketing and technology knowledge in your podcast feed, hit the subscribe button in your podcast app or subscribe on YouTube and we'll be back in your feed in the next week. All right, that's it for today, but until next time, my advice is to just focus on keeping your customers happy.

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