Advice you'd give to yourself before launching the B2B Growth podcast?

B2B content creators struggle to measure real impact beyond vanity metrics. Benji Block, founder of Signature Series and former host of B2B Growth podcast, shares his framework for evaluating content performance. He recommends tracking meaningful comments that spark conversations, monitoring average view duration to gauge content quality, and optimizing click-through rates through systematic thumbnail testing. The discussion covers how engagement metrics connect to business outcomes and the importance of measuring downstream effects like website visits and real-world conversations. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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  The Martech Podcast is a proud member of the I Hear Everything Podcast Network. Looking to launch or scale your podcast? I Hear Everything delivers podcast production, growth and monetization solutions that transform your words into profit. Ready to give your brand a voice? Then visit iHereEverything.com.

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  From advertising to software as a service to data, across all of our programs and clients, we've seen a 55 to 65% open rate.

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  Getting brands authentically integrated into content performs better than TV advertising.

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  Typical life span of an article is about 24 to 36 hours.

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  If we're reaching out to the right person with the right message and a clear call to action, then it's just a matter of timing.

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  Welcome to the Martech Podcast, a member of the I Hear Everything Podcast Network. In this podcast, you'll hear the stories of world-class marketers that use technology to drive business results and achieve career success. Here's the host of the Martech Podcast, Benjamin Shapiro.

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  All right, that said, Benji, I want to jump into the lightning round. I'm going to ask you a couple of questions about content creation that are relevant to the martech industry. Are you ready?

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  Let's go.

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  All right, here we go. If you could go back, what would you tell yourself before launching the B2B Growth Podcast?

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  Okay, to be clear, I didn't fully launch it. I took over a daily podcast. B2B Growth was a daily show when I took it over. So what I would have told myself and tried to convince the other stakeholders of was if we can go down to even two episodes a week, we are going to go so much further faster.

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  Daily was a monster, Ben, and to create enough micro content on the backs of those episodes, like people were coming on saying amazing things and it was just next one, next one, next one. So part of my passion around content now and, you know, the funny disagreements we're even having about content comes from, you know, the fact that my eye twitches when I think about creating a daily podcast.

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  You know, for a guy that loves making podcasts and helping people make podcasts, you sure do kill a lot of podcast content.

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  No, I love it. I love it. But I learned a lot from being in a daily grind and doing, you know, just that much of it.

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  It is. It is a grind to produce a daily podcast, coming from somebody who's done two of them at a time. All right. That wraps up this episode of the Martech Podcast. Thanks to Benji Block, the founder and CEO of the Signature Series. If you'd like to contact Benji, you can find a link to his LinkedIn profile in our show notes or on martechpod.com, or you could visit his company's website, which is signatureseries.co. If you haven't subscribed yet and you want a daily stream of marketing and technology knowledge in your podcast feed, hit the subscribe button in your podcast app or visit us on YouTube and we'll be back in your feed every week. All right. That's it for today. But until next time, my advice is to just focus on keeping your customers happy.

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  Thanks for listening to the Martech Podcast, an I Hear Everything production. Looking to launch or scale a podcast like this one for your brand? Then visit ihereverything.com.