Why We Sell Multiple Products And Not One.. And Why That Makes Marketing Easier, How to Crush Modern Day Outbound Sales, Why There's No Discussion Of AI SEO, How To Build A $1B Network

In episode #2958, Eric Siu and Neil Patel discuss how selling multiple products boosts marketing, the future of SEO and AI, and the power of creativity. They highlight building genuine relationships, using content to network, and playing the long game in business. TIME-STAMPED SHOW NOTES(00:00) The Power of Multiple Products in Marketing(02:48) Navigating the Complexities of Global Sales(06:05) The Future of SEO and AI Integration(08:52) Building a Billion Dollar Network(11:54) The Art of Relationship Building(14:52) The Value of Content in Networking(17:47) The Long Game in Business RelationshipsPrefer single topic episodes? Head over to our YouTube channel. To suggest a topic, go to https://www.marketingschool.io. For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel. Connect with Us:Single Grain << Eric's ad agencyNP Digital << Neil’s ad agencyX @neilpatel, @ericosiuInstagram @neilpatel, @ericosiu Drop Us a Review If You Enjoyed the Episode!

• 0:00Speaker 00

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• 0:38Speaker 00

  I want to talk about why we sell multiple products and not one, and why that makes marketing easier. And then I'll tie that in with my topic.

• 0:44Speaker 01

  Yeah, so you and I have multiple products within our company. In our ad agencies, we both have different services: SEO, pay-per-click, email, conversion, the list goes on and on. We also have software companies. You also have software companies. And if I'm not mistaken, your salespeople for the agency sell some of the other stuff as well? Or do you have separate salespeople?

• 1:07Speaker 00

  The same.

• 1:07Speaker 01

  Same. And our salespeople sell everything as well. The reason we found this model to work out really well is because the moment you have more stuff to sell, it opens up more marketing channels and more audiences, and it makes it easier to collect revenue.

• 1:24Speaker 00

  Yep. So this is what I wanted. So I had one here on, this is basically a way to crush modern-day outbound sales. If you, I think the more offers you have, the more funnels you have into, like, they're like gateway drugs into your services. Sometimes you might say it's a land-and-expand. You might charge some company Pepsi Brazil or something $3,000 a month for a basic SEO service and hope it expands. And so I think you basically, you increase your surface area of luck, you increase your shots on goal. And I think, to me at least, the different features we have, and I'm sure you've done this too, but we've splintered off a lot of our features, and we're going to run them as different offers. And so, for example, right now, we're like, oh, we'll do, you know, with our software click flow, we'll do 100 internal links for you for free, or we'll consolidate.

• 2:10Speaker 00

  Update, delete content for you for free, or we'll give you 25,000 words here for free. Right. And then that funnel isn't, but then it's like, oh, wait, by the way, what are you doing with account based marketing? And what are you doing with that LinkedIn ads over here? And so we try to figure out ways into either different products or different service. Oh, by the way, do you need a managed service for that too? If you're going to do these 25,000 words, you know, you're going to need someone to set up strategy for you. So we do try to combine them. I'm sure you do the same thing with Scout and all that.

• 2:32Speaker 01

  Yes. And, and the models worked out really well. Same with going back to, hey, you're like Pepsi, let me just do something for you for three grand, five grand, 10 grand. We try not to lose money, but we typically will take people smaller contracts when they're massive brands. And we'll do unique deals. And the reason being is we know that if we do well for them, let's say in Malaysia, I'm just picking a random country. Then I may get, you know, Hong Kong, Singapore, the rest of Southeast Asia. And then if I do well, I'll get the rest of APAC. And if I do well there, maybe they'll give me Europe or Latin America. And then, you know, America, North America. And now that contract that originally started at 30, 40,000 bucks has turned into a $5 million annual deal.

• 3:17Speaker 00

  And by the way, this is why, I mean, these things take years sometimes to compound.

• 3:22Speaker 01

  Very, we've never seen it happen quickly. Like, don't get me wrong. Yes, there's been an odd case where it happens like extremely fast in six months. But in most cases, it's a multi-year process to get into these organizations and sell throughout multiple regions. Cause a person who's in charge of one line item like pay per click is usually a different person that's in charge of SEO. And the person who's in charge of SEO in the US is different than in Mexico or is different than in Malaysia. So then you got to find the people throughout the whole world that are responsible for those tasks. And they don't all know each other and they don't all talk to each other.

• 3:56Speaker 00

  You know what's interesting? So I, I mentioned the 25,000 free words offer. Obviously the first, if, if you're an SEO, your first inclination is going to be, okay, this seems like spammy AI content, right? But it's actually ultra high quality content that's human vetted from our side. But we have one enterprise right now that's, that's piloting carrot right now for the account based marketing piece. And then they said their, their S U T might be interested in the words. He's like, oh, this thing looks interesting. The paid media person, right? Maybe my SEO team might be interested. He thought it just makes sense for his business, right? But the moment it goes over to the content team, what do you think they say? No, we don't accept any AI content. No, we're good on that, right? And so I'm like, oh, it's not that the content's bad. It's, oh, you're trying to protect your job. I see what's happening here. Just an observation that I had. I'm not saying everyone's like that.

• 4:37Speaker 00

  But, you know, I can actually pivot over into this one over here. I saw this guy that's making those jets. You know what I'm talking about? The boom jets, like these new supersonic jets.

• 4:46Speaker 01

  Yeah, boom, the company that has, I think, potential orders from like United Airlines and a few others.

• 4:51Speaker 00

  So founder CEO Boomer. So he tweeted this today. He says, most surprising thing to me about AI. As of yet, there's no discussion about equivalent of SEO for AI. So all these people start responding with all their product. We're working on this right now. We're doing this right now. I just started to look at everyone's products this morning. And so I respond here. I'm like, as I read through the comments, it seems people are building AI tools that serve today's version of SEO. And that's fair because today's AI SEO quote unquote, is still very much traditional SEO. But the problem is, these tools will become irrelevant because they aren't skating to where the puck is going. So all this baloney everyone's talking about in the comments over here is just people are trying to optimize. Yeah, even the 25,000 words I just told you or the internal linking stuff, that's just today's SEO. Like, I don't think it's anything particularly innovative. I think it makes things a little easier. I just think this stuff

• 5:36Speaker 00

  is going to completely change. So all the crap you guys are talking about in these comments over here, it's not AI SEO. You're just, you're just a little bit, you're making it traditional SEO a little easier, but it's all irrelevant in a couple of years.

• 5:48Speaker 01

  So someone pitched us the other day on automated AI, I mean automated SEO through AI. We took the call. We knew the person and, you know, the reputable.

• 5:59Speaker 00

  Mutual friend?

• 6:00Speaker 01

  No, you don't know. They worked at I Prospect in the past. They have a new job somewhere else. And they ended up coming to us and they're just like, look at all this tech that we have that can do SEO through AI and you don't need as many humans. And we're like, okay, so it finds content gaps. It helps you find keywords. It tells you what to write on, helps you write that kind of stuff, gives you ideas on what to fix for duplicate titles and meta descriptions. And I was just like, this is nothing novel. A lot of companies, including ours, have this. I wouldn't say this is proprietary tech. I would say this is just table stakes and this is nothing revolutionary.

• 6:39Speaker 00

  This is just what it is. Right now and like you better if you're gonna do this stuff, both of us, we should be passing the efficiencies over to our customers and they expect that. That's all it is.

• 6:48Speaker 01

  That that really all it is. And I was talking to Sujan last night. I was talking to randomly about SaaS companies and valuations. And we hopped on over to switching topics to SEO. And we were both talking about how everyone's saying that AI is gonna replace services and we're just like scratching our head and we're like, yes, there's a lot of table stakes when it comes to AI and SEO or even pay per click. But that's just standard. Everyone's doing that. What's unique that you can do that's AI can't easily do? What's unique that you have in your head for different creative strategies or, you know, campaigns that no one else has ever tried that you want to end up running?

• 7:29Speaker 01

  That's the stuff that's actually giving companies leverage and those are the wins, but you gotta find them. And what I think marketing shifting to, and I know you agree with this. It's not about AI replacing everything. It's that AI will do the basic mundane stuff that you can get. C and D players to do all day long, maybe even some B player stuff. But you still need the A players and eventually they'll be, you'll have agencies with just mainly A players. They'll get paid more and you'll have less B players and you may have some C players. You probably will have no D and F players.

• 8:05Speaker 00

  Yeah, I I I this is something I continue to repeat to my team over and over. And I actually showed them that graph. I made this chat GPT images graph, right? Where it shows like your face at the top and then it shows like these happy AI bots. And then under that, there's like four AI bots per each one. And then one person on the team, she was like, but I don't want to just be managing all these robots. I was like, that's not the point. The point is make a list of all the things you hate doing right now. You will not be doing those things anymore. Like the thing you you like doing, you like doing creative strategy, you can do that all day. And then you can, all the other stuff you can eliminate. And so everyone has different things that they hate. That's how I look at this. And then if you're an A player, great, you get to stay here, right? And I repeat this over and over. So now people are down. They understand when we, when we let someone go, they're like, they understand, yeah, that person not going into where we're trying to go.

• 8:47Speaker 00

  And so I I think it's on you as a leader to just keep repeating this. Because, you know, as a leader, one of your jobs is to be the chief reminder officer. It's like being a parent. You have to just stop, stop jumping off that thing. Stop jumping off that thing and they won't do it, right? So.

• 9:00Speaker 01

  Yes, and on top of this, not only will you not have to do the, you know, the stuff that's mundane, boring, that can easily be automated, like the

• 9:08Speaker 00

  Simple processes.

• 9:10Speaker 01

  But the stuff you enjoy doing, like let's say creative strategy, like Eric was talking about, you should be able to do it more efficiently and better with the help of AI. Doesn't mean AI will replace you. It should help you do your job better.

• 9:24Speaker 00

  AI will replace you if you're mediocre.

• 9:27Speaker 00

  Yeah, okay, so like, I mean, you and I are, I guess you're speaking at my event next week. So we have this, this summit, and so I, I have two that are kind of tied to this. How to build a billion dollar network or how to plan a private summit? Which one sounds more intriguing?

• 9:42Speaker 01

  The billion dollar network and then go with the summit.

• 9:44Speaker 00

  Okay, so I believe you have a multi-billion dollar network, if not trillion. I, I believe I have a multi-billion dollar network.

• 9:51Speaker 01

  I don't think I have a trillion dollar network.

• 9:53Speaker 00

  We both have multi-billion dollar networks, I believe. And so the, the way we define that is with the people that we know, how much are they worth? You just combine all their net worth, right? And, and, but like, it, to me, like, it doesn't mean, but to me, it's just like, do we know great people? And the thing I get asked over repeatedly over the years, I remember I was doing a podcast with Ali Abdaal, and he was asking me this question. He was like, you know, how do you know all these people, right? And you and I have, have met a lot of great people. I want to hear from you and how you've met all these people. But for me, how I've built my network over the years is I started off by doing these mini meetings. And so these like mini mash, we're in a little conference room right now, but I, I remember I had a dinner table like the size of this. When I lived in Hawthorne, and I would have marketing directors come over and we would host these dinners. Eventually, these dinners became bigger. We do them at, you know, fancier restaurants.

• 10:38Speaker 00

  You don't have to do them at a fancy restaurant. We started doing happy hours in downtown LA at this bar upstairs. And then we, then I started doing events, right? And then some of these dinners would have like 40 people, and then some of these events, you know, might have, you know, hundreds of people or whatever, right? But my point is, I, I forgot who I learned this from, but if you know how to become the connector or the node, everyone eventually figures out who you are and they know who you are. You just want to know like, oh, it's, it's, it's always Eric, the one that connecting everything. Even the dinner I did yesterday, the, the YPO dinner, nobody was really emailing for a while. So I, I got the group together. I say, hey, we're going to do it over here, you know, I, before. They got there, I just ordered everything and it's just you want to make things easy for people. If you can put a great group of people together and then they can have a nice meal and then just make things like eat easy like done for you.

• 11:19Speaker 00

  People are going to come back to you and you and I both know that everything in business is very much a people game. You need to hire amazing people. Well, if you meet amazing people, they might know other amazing people. Or sometimes they might become your customers or they might refer you to somebody else. I don't do these to try to necessarily make money, but I know I'll make a lot of money in the long term. Um, but that's not my objective. I think all I've known in the past is just as long as I keep meeting people, um, amazing people that that have my values, I know my network and my net worth will keep compounding.

• 11:48Speaker 01

  Yeah, I totally agree with that. And it's getting to know people on a personal level. Cause in that way, when you need help, they're much more likely to help you. I think the mistake most entrepreneurs make with networking is they meet someone, they don't really build a relationship, but they say, oh, I'm connected with, and then they think that they can just hit them up and ask them for favors. And I know we both get that a lot, like people just messaging me and be like, hey, can you do this for me? I'm like, met you once at a conference. I don't know you. You're asking me to promote your product and service on my social profile. Why?

• 12:27Speaker 00

  Frictionless Growth Marketing hosted by Sonya Thompson is brought to you by the HubSpot Podcast Network, the audio destination for business professionals. Frictionless Growth Marketing hosted by Sonya Thompson shows how modern brands grow by removing the friction in their marketing and customer experience that pushes customers away every single day, often without leaders even realizing it. Each episode delivers practical insights, real brand examples, and conversations with marketing leaders, showing brands how to win with the new rules of growth, identity-driven marketing, cultural relevance, and frictionless customer experiences. Listen to Frictionless Growth Marketing wherever you get your podcasts. It's they the the the problem with those people is they come in to networking and I hate using the word networking. That's why you and I don't really call it networking. I just call it relationship building.

• 13:12Speaker 00

  Cause networking is very transactional. They want something out of it quickly and they're trying to angle their way into it. To me, relationship building takes a long time and I'm not really looking to get anything out of it. I think the only time where I've asked you to say, oh, let's not, it's only to hit your email list is only if it's favorable to both you and I. I don't really ask like it's never been one way. I don't think it has been.

• 13:31Speaker 01

  You've never forced me either.

• 13:33Speaker 00

  Yeah, I'll say, hey, this is a potential. Here's my what I might see with the numbers and you might run the numbers. Numbers look good. We might do something. If not, that that's what it is.

• 13:40Speaker 01

  And usually say if the numbers work out for you, great. If not, no worries.

• 13:43Speaker 00

  Yeah. And so there's no, I think the problem most people have with building a network is there's an expectation. I don't really have an expectation with these relationships and if they treat me well, I continue to treat them well. And then to your point, the one on one thing. So once I start to meet people, there's going to be people that you vibe with and people that you don't really vibe with. And you and I know like creators out there that are really popular and all that. We know them. They're more acquaintances to us, but there are people that I have genuine long-term relationships with, I'll do anything for. And those are the people that I want to keep around. So you have like, you'll filter eventually, like, once you build this node around you. Or sorry, once you become the node.

• 14:16Speaker 01

  Yeah. And like for me, I know networking is important, but I, I think I've kind of stopped networking.

• 14:21Speaker 00

  You stop because you don't, because one, keep in mind, guys, Neil, you've been in business for like 25 years. So in the very beginning, you were networking, like you would, you had a podcast where you were interviewing Jason Calacanis. You were going to events and things like that. So you did play that circuit. So there's a level to it. I think eventually you might say, I don't need that anymore.

• 14:38Speaker 01

  Yeah.

• 14:38Speaker 00

  And plus your audience became big too.

• 14:40Speaker 01

  Audience became decent size. I think what's helped me more than anything else is understanding what helps me accomplish my goal. And that's usually not my own network. What helps me is hiring amazing people who have done it before, who already have the network and I focus on just hiring them. And a lot of that is just outreach and trying to build relationships with them virtually. I haven't even met a lot of those people that work for me, but I have virtually like on Zoom or a, you know, Skype call. Or WhatsApp call. No one uses Skype anymore. But yeah, and then I just double down on that and I ignore everything else because I find that time is limited in this world. So.

• 15:21Speaker 01

  Why spend it to do things like continually go out to dinners with people? I'm not saying there's nothing wrong with that. When I was single, I did much more of that, had more time. Now, you know, like yesterday, when you were at dinner, I was like, oh, get homes. Got to get them in the shower, got to get them to eat dinner, got to get them in bed, read stories. Got a busy day, got to pack, we're leaving on Friday. And yeah, going to Vegas, but I had, I had all these things in my mind. So right when they came home, I'm like, how can I convince them to get into the shower right now? And start taking a shower. So it's just, my mind is filled with so many of those things, right? Just don't have time for everything.

• 16:01Speaker 00

  Let me give you the flip side, the flip side here. The second part to this, and then we can move on and talk about the summit and how this contributes to the network as one. Why I'm, I'm even doing it for basically pro bono. You have created content for a very long time, right?

• 16:12Speaker 01

  Yeah.

• 16:13Speaker 00

  And I, I do think, and I've, I've created content for a while too. I do think the content has gone a long way. So I, I believe my content has helped me, you know, get some of the partners that I've gotten, right? When I think about you, for example, I think Mike found you, Mike Camo down, found you through your content, correct?

• 16:28Speaker 01

  No.

• 16:29Speaker 00

  How did he find you?

• 16:30Speaker 01

  AJ, introduction.

• 16:31Speaker 00

  Oh, AJ, okay, got it. Okay, so AJ, you've known since high school. So that, that's, that's like, okay.

• 16:34Speaker 01

  But most people find me through the content.

• 16:36Speaker 00

  You and your relationship and my relationship started because of your content, because I was calling you out for something on your blog. More so, I was asking questions, wasn't really calling you out.

• 16:43Speaker 01

  Either one.

• 16:44Speaker 00

  But yeah, but it came from your content. So a lot of relationships that I've had, Yuni, for example, that's through content, right? Cause he invited me to speak at his thing, because you listened to my podcast in the very beginning, right? Sayed, that was through content too, but in, in interesting ways, because let me, let me make this connection. So Treehouse, you, the reason you got connected to Treehouse in the beginning was because of your content, right? Your content.

• 17:05Speaker 01

  Yes, I, Ryan Carson saw my content. I used to speak at his conferences. He had a conference back in the day. Then he did Treehouse and then he asked me marketing questions.

• 17:14Speaker 00

  And, and just to rewind for everyone here, and then we'll move on. Treehouse is the online education company that I worked at. And then Neil was an advisor for that company for a little bit. And then, so Ryan, who's the CEO and founder, found Neil. And then I found, I already knew Neil and I found Ryan's content through Kevin Rose. Right? So like all this content does increase the surface area of luck to make you aware and want to reach out to somebody. And then eventually through our connection, eventually I got connected to Treehouse, right? But I'm just saying that you can build a network in many different ways. You can do it through just being really successful, like being really good at business, Elon Musk, right? Or you can do it through like compounding like networks or dinners or events, like even Ryan did that too, or even like I did that, right?

• 17:57Speaker 00

  Or you can build content to, or you can combine these things as well. So and then this all goes over to, okay, we're doing this private marketing summit next week, or more so, I'm helping YPO with this. It's the YPO Global Marketing Summit in Miami and you know, it's like, okay, well, am I making any money from this? No, I'm not. In fact, I'm paying for my own flight. I'm sponsoring my own event and and then at the same time, I look at, and I'm not really upset about this or anything. I'm actually very excited for this.

• 18:25Speaker 01

  Your own flight? YPO didn't pay for your flight?

• 18:28Speaker 00

  No, but

• 18:29Speaker 01

  Wait, why did they pay for my flight?

• 18:31Speaker 00

  Beats me, but anyway, let's continue. So I, I see, I didn't even, I wouldn't, I'm not even aware of that until right now, right? So anyway, and I might get in trouble for this, but whatever.

• 18:40Speaker 01

  They should pay for your flight and hotel.

• 18:42Speaker 00

  Hotel room they did. Um, okay. So anyway, the speakers, those are all my relationships. The venue I picked it, the agenda I picked, right? All these things, right? And so I'm, I'm very excited about this, but the key thing is it's, it's pro bono, right? And so people are asking me, like even YPOs are asking me, they're like, why are you doing this pro bono? Like what's in it for you? The thing that I've realized over the years is that these things will all come back to me in some way, shape or form. And sure, this was a lot of work to do for pro bono, but I just know that you, when you have a hundred eighty people coming and they're all business operators, like some people, people know other people and all that, and it will come back to help me. And so I think you have to look at it that way. This is a situation where it's proof that I'm just looking to play the long game here.

• 19:26Speaker 00

  And there's no immediate gratification. It's delayed gratification.

• 19:30Speaker 01

  Do you like YPO?

• 19:32Speaker 00

  I do. I like the people that I meet in YPO. That being said, I'll compare to entrepreneurs organization. Entrepreneurs organization is all entrepreneurs. The requirements are lower, but when I meet other entrepreneurs, there's a different vibe. And it's not saying YPO is bad. YPO has like family money and then you have like founders and then you have like hired guns. There's just a different vibe. It's different perspectives, but I think with you and me like entrepreneurs, like we, what I said earlier, we know how to tsuku. We know how to eat, eat, eat shit. It's not really eat shit, but it's like, you know, kuu actually means it's like bitter. Eat bitterness. That's what it is. Yeah.

• 20:07Speaker 01

  Yeah, I've been in YPO, I think, two years now.

• 20:09Speaker 00

  Oh, you're still in?

• 20:10Speaker 01

  Yeah. I don't think I'll ever join again.

• 20:13Speaker 00

  I think that, okay, we can move on from this and then we could talk about how to plan a private summit or whatever else you want to go into. But the, if you had a forum, like one of our mutual friends where it was like all very like successful investors and the YPOs. And one guy owns one of the largest car companies in the world. And then another like, that's the kind of group you want to be in. I think you just haven't found that yet, but it takes time to find.

• 20:36Speaker 01

  Well, no. So I was in Beverly Hills originally with you. Good group of people. I didn't want to keep driving to the meetings because they weren't in Beverly Hills. They were actually in Santa Monica.

• 20:45Speaker 00

  I only go to the local meetings.

• 20:47Speaker 01

  Oh, okay. So I stopped doing that and then I tried to switch chapter. So I joined one year, but I think it was called Global One. Is that the online one? And I was trying to get into, is it Los Angeles Gold is what it's called?

• 21:00Speaker 00

  Yeah, but you can't. You're not old enough.

• 21:02Speaker 01

  I tried and they were trying to figure out a way, but I got denied because of my age. And then I think I would have been happy with Los Angeles Gold, but the problem is I think you have to be like 50 or something.

• 21:12Speaker 00

  You have to be like 50, 55. Yeah. So you're not quite there yet.

• 21:16Speaker 01

  I need another 10 years.

• 21:17Speaker 00

  Yeah. Yeah. So my point is for Neil, this is not necessarily a bad thing, but he. And by the way, okay, so here's the thing I'll say, and then we can move on from this. Yesterday I started, I joined a YPO SaaS forum, so it's all SaaS founders in there. And there's a ton of business value in there. And I think that's what you want. You want more business value than anything. Like, you're not here to party or anything like that. It's just, and I think if you could, Neil's perspective, and this is not incorrect. It's more so, you want to hang out with people at your level or above your level. So you can learn, right? And those pockets are available. This is a delayed gratification thing. I think, I think it just takes a little time to get used to it.

• 21:51Speaker 01

  I gotta wait 10 years.

• 21:52Speaker 00

  For, for, for gold, but like, I just mean right now, even right now, our mutual friend, he's the only 30-year-old in that group, and everyone else is like 50, 60s.

• 22:00Speaker 01

  Yeah, and, and I know there's big hitters in a lot of different YPO groups, but...

• 22:05Speaker 00

  I mean, David Sacks was YPO.

• 22:06Speaker 01

  Yeah, but what I've found is the biggest hitters tend to be in YPO gold.

• 22:10Speaker 00

  Yeah, because they're older, because it takes time to, you think it's normal for you to have the success you have right now.

• 22:16Speaker 01

  I don't have that much success. Mark Zuckerberg is my age, and he's way richer than me.

• 22:20Speaker 00

  He would never touch YPO. At that point, they have their like billion, trillionaire YPO.

• 22:25Speaker 01

  But that's why I want to join gold, because I was like, oh, cool. Similar-sized businesses, and then you can...

• 22:30Speaker 00

  Just to share, I mean, you can share some of the stories you heard. Some of these people have, have done like, you know, very big deals. These are like multi-billion dollar deals, or like hundreds of millions of deals. I'm not, hundreds of millions of dollars, I'm not going to name, you know. But the, these are the types of people you want to interact with.

• 22:45Speaker 01

  Yeah, but most of them are in YPO gold.

• 22:47Speaker 00

  I, I know. Had you, okay, well, and on this one, so like on the YPO piece. I think if you get more involved, you start, like, this is why I'm getting more involved with this thing. So I'll start to know more people in gold, and the more people you know, the more they're going to pull strings for you to make things happen. That's my point. Yeah, but Neil just doesn't want to do that right now.

• 23:03Speaker 01

  No, I don't want to do the work.

• 23:04Speaker 00

  Yeah, so here, just wait 10 years.

• 23:05Speaker 01

  Yeah, I'll wait 10 years.

• 23:07Speaker 00

  Yeah, but anyway, guys, I hope you guys enjoyed that session. That is it for today. We're going to be recording in Miami, using my DJ Osmo next week. Neil and I will be, and we'll see you in Miami.