What You Need to Know About X's FREE Social Trend Tool

In episode #2861, Eric Siu and Neil Patel reveal two free tools to boost your content strategy. They discuss "Radar" on X, a real-time social listening tool for tracking trends, and TikTok's Creator Insight Tool, which highlights high-demand, low-supply topics. Perfect for marketers looking to stay ahead on social trends and content ideas! Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Introduction to New Tools and Trends (02:52) Exploring TikTok's Creator Insights (03:54) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Leave Some Feedback: What should we talk about next? Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu

• 0:00Speaker 00

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• 0:37Speaker 01

  No.

• 0:38Speaker 00

  Okay. It's called Radar.

• 0:53Speaker 00

  So Radar allows you to, you can type in any term. So you type in Bitcoin, for example, right? And it'll show you the top posts using that term and the latest posts using that term. It's available for free. You can see what's trending upwards and downwards, and it's free to use. So like, why wouldn't you use it?

• 1:07Speaker 01

  And what's the URL for just like Radar dot? Because I'm on an iPad as well.

• 1:10Speaker 00

  Just type in like X Radar or something. But I know on desktop, when I open this, like Radar shows up over here for quick access. So, yeah.

• 1:19Speaker 01

  Got it. Dude, it's funny. I'm loading up Twitter right now, or X, because I was looking for Radar. I don't know about your screen, but X has turned into a platform that really wants to push videos.

• 1:31Speaker 00

  Oh, yeah.

• 1:32Speaker 01

  Before it was like text, text, text. Now it's like they're really pushing hard.

• 1:36Speaker 00

  There's some good videos there. Like, I've seen some good stuff. But by the way.

• 1:40Speaker 01

  Like mine just shows at the top. This is not what I follow. It's for you. I haven't logged into X in a while, other than to post my own content. A woman pepper sprayed her Uber driver for praying.

• 1:50Speaker 00

  For praying?

• 1:51Speaker 01

  Yeah.

• 1:52Speaker 00

  I don't know about that. Like, yeah, you're, it sounds like your X is not that refined.

• 1:55Speaker 01

  No. But again, I don't log into X often. My for you, no, my following is very refined. My for you is not. The other problem that hurts when it comes to X is, let's say I'm flying. You travel a lot, too. So, you know, I create some of my posts in advance, and I'll send it to my team. And then they'll go and post them, and they'll log in. So then sometimes they don't log out and they start browsing. So then it affects what I end up seeing.

• 2:24Speaker 00

  Yeah, that makes sense.

• 2:25Speaker 01

  For example, you know, one of the people on my team in the past, Fabian, he used to always look at car stuff. So I knew when I logged into Instagram and I saw car stuff and not, I'm not talking about just like a Ferrari or a Lamborghini, I'm talking about like people souping up their cars and street racing and things like that, which is what he was into. I would see tons of that and I'm like, oh, Fabian must still be logged into my account.

• 2:45Speaker 00

  Yep. All right. So I wanted to take a second to tell you about the Agency Owners Association. So this is a agency peer group ran by my podcast co-host Neil Patel and myself, Eric Su. And these were nine and eight-figure agency owners respectively. And what I will say is at the end of the day, you want to learn from people that have been there, done that. If you want to grow your agency to seven figures, eight figures and beyond, this is the group for you and we bring in other agency owners to speak as well. And it's a great peer group where you can help each other out and you're going to learn how to acquire more clients. You're going to learn how to take yourself out of the day to day and to build the business of your dreams. And the cool thing, till November 30th, we are holding a special price and you can apply at marketing school.io slash agency. And the great thing about it as well, if you try to get into group, there's a seven day free trial, right?

• 3:28Speaker 00

  So once November 30th hits, we're going to increase the price by $200 per month. So right now you're getting it at the lowest price possible. So go to marketing school.io slash agency to learn more and we'll see you inside. By the way, we talked about X radar, but TikTok creators, TikTok's creator insight tool is also an underrated market research goldmine. So this post is from Greg Eisenberg. So basically TikTok's creator tool does, it shows you what people are desperately searching for. It highlights topics with high demand but low supply. It reveals trending questions in every industry. And number four, attracts search growth over 14 day period. So it shows you, it's like a little exploding topics. It shows you kind of what's trending, like maybe like a little Google trends, for example.

• 4:09Speaker 00

  So he searched email management and found how to clear 10K emails, best way to organize work inbox, email templates for busy, for busy people, thousands searching hardly any solutions. So I think this is a good thing to use radar and maybe use this to come up with content ideas. I think it's smart.

• 4:25Speaker 01

  Yep. Yep. I totally agree with you.

• 4:27Speaker 00

  All right. So that is it for today, guys. Go to marketing school.io slash agency to learn more about the Agency Owners Association, where we help agency owners grow. And that being said, we'll see you tomorrow.