Is Your Business Ready For The AI Shopping Wave?

New AI trends suggest that shoppers referred by artificial intelligence are showing higher intent to purchase. We examine the latest report from Andreessen Horowitz to understand how these AI-referred shoppers differ from other online traffic. This analysis highlights why businesses need to adjust their strategy as the landscape of model research and development shifts rapidly. Beyond technical advancements, we discuss how these changes in consumer behavior are impacting bottom-line results for modern businesses. We also touch on the importance of personal history and storytelling in maintaining a connection with your audience.

• 0:00Speaker 00

  Finding customer information shouldn't mean digging through emails, call notes, and spreadsheets. HubSpot Starter Plan brings all of those details together, so it's easier to track what's happening with every deal and what to do next. It pulls information from calls and emails. Then it gets to work, logging and summarizing them. Right after your call ends, HubSpot pulls next steps from your call notes and drafts suggested follow-ups. And it stays up to date for you, so you can build demand, win more deals, and spend less time on repetitive work. Your records, insights, and next steps are ready for you to act on. And you don't have to miss a beat searching for any of it. Try the Starter Plan for $10 a month. Learn more at hubspot.com. All right, so let me, let's call out some things over here. So I'm looking at some of the trends from this week. So I saw this report from Andreessen Horowitz. Let me pull it up on my screen right now.

• 0:45Speaker 00

  So do you see my screen right now? Here we go.

• 0:55Speaker 01

  Yeah, I do.

• 0:56Speaker 00

  Okay, great. So Andreessen Horowitz tweeted this. It says shopper sent by AI show up ready to buy, okay? So you have AI referred shoppers versus other online shoppers. So conversion is plus 60%. Revenue per visit is plus 53% and then bounce rate is negative 34%. So if you look at this chart over here, AI referred consumer traffic is high value traffic. And we've reported on this before, but it's nice to see updates to this over time. So this is, the sources, JP Morgan and Adobe. And you can see, you know, the year-on-year growth over time over here. So Neil, do you want to report what you're seeing on the screen and what you think?

• 1:30Speaker 01

  Yeah, so if you look at traffic growth from, what is it called? March 2026 all the way to July 2026.

• 1:40Speaker 01

  Traffic growth year over year is continually declining from 269% to 130 to 62. So traffic growth is just getting worse and worse. Or is it, is that, am I reading it right? Is it declining? It is, right? That's what it's showing.

• 1:56Speaker 00

  So traffic growth is

• 1:58Speaker 01

  The growth is slowing down. No.

• 1:59Speaker 00

  Yeah, growth is slowing down, correct.

• 2:00Speaker 01

  The growth is slowing down, but it's not going, yeah, it's not going negative. Engagement is relatively flat. Time spent uplift is going up. Pages per view, pages viewed per visit and not big of a change. But the big change is conversion uplift. And you can see the conversion uplift is at 60%. While, you know, in March 2026, it was 42%. And if you look at revenue per visit from March 2026, it was 37% to now it's 53%.

• 2:35Speaker 00

  Yeah, I mean, that, that, these are the numbers that matter. Conversion uplift, revenue uplift, and then time, I would say, you know, balance rate's going down. So they're more engaged and time spent, they're spending more time, right? So anyway, I think, you know, it's a lot of the, go ahead.

• 2:51Speaker 01

  And I'm not trying to talk crap on A16Z here. They're much more successful than I am. And they're much smarter, both of them, Ben and Mark. I don't know them, but they're smarter. When you look at the data, Eric and I have seen a lot of GEO data or an AI traffic data, and we see it in quantity because we're agencies and we just have so many friends in marketing. We are not seeing conversion lifts go from 40 something percent to 60% plus in a matter of months from AI traffic. We're not seeing the lift that high. And A16Z is pulling the data from JPM and Adobe, so I don't know, you know,

• 3:31Speaker 01

  where JPM is getting the data from. I know they're a big bank, but it doesn't necessarily mean they have access to tons of marketing data. Adobe does. We are seeing AI traffic convert exceptionally higher compared to any other traffic sources. And again, I could be reading the chart a little bit off or interpreting it in a wrong way.

• 3:49Speaker 00

  Yeah, you know, I don't care about that chart as much as I care about this one. So this is, uh, this is tweeted from Sunny Madra. You can see, you know, one of, one of my, my Twitter homies over here, VP of Nvidia. We previously CO and President of Grok, which was GROK or GRQ, which was sold to Nvidia for about 20 billion, I think. So he's, he has this tweet over here. It says, the impact of this trend is underestimated. So let me, let me tell you what we're seeing on the screen over here, okay? So when you look at August 2025, this is how AI share of AI model research and development at Anthropic. So this is how Anthropic works with AI, basically, right? So in August of 2025, so not too long ago, guys, you had minimal AI, okay? So you can see AI assists with like 50% of tasks.

• 4:31Speaker 00

  And then, you know, maybe the other, let's call it like, you know, 25, 28% or something like that was minimal AI. And then

• 4:40Speaker 01

  Can, can you start again? You lost me on this whole thing. I don't understand it.

• 4:44Speaker 00

  Yeah, so thank you for that. And is my connection okay still, by the way?

• 4:49Speaker 01

  The audio is good enough.

• 4:51Speaker 00

  Okay, good. So AI share of AI model research and development at Anthropic, okay, by, by month, okay? So this is, um, this is the share of work that they're, that Anthropic is doing. Go ahead. What were you gonna say?

• 5:02Speaker 01

  Okay, so it's a share of Anthropic's doing their, AIs doing for other companies or for themselves?

• 5:08Speaker 00

  AI's share. This is, this is how their AI is doing AI model research and development. So this is a, this is minimal AI, okay? AI assist with the work that they're doing, with the work that their researchers are doing.

• 5:21Speaker 01

  Sorry to cut you off. I'm still confused. When you say this is their model research and development at Anthropic, I'm assuming this is internal use for Anthropic, correct?

• 5:31Speaker 00

  That's correct. Exactly. So, and, and if you read this part at the bottom left over here, Neil, it says, at this time last year, so October 2025, AI played a minor role in AI work. Am I making sense there?

• 5:43Speaker 01

  Yeah, so you're saying AI wasn't used as much for AI work. Now AI is used to help AI more frequently is what you're getting at, correct?

• 5:51Speaker 00

  Correct, yeah. So at this time last year, AI played a minor role in AI work, okay? So now you, you see when things start to take off. So AI is starting to assist more and more, okay? So you can see the minimal is going lower and lower. AI is starting to assist with more and more work, right? And then what happened, the, probably the most important part about this chart, Neil, if we were just to focus it, is the, the part in orange, okay? So what you're seeing over here is in orange, so March 2026, right? So AI is starting to lead on the work, right? It's leading more than 95% of the time on the work, which means that maybe humans are involved less. So AI collaborates, right? So you can see it's jumping up more and more, but August 2026, Anthropic, keep in mind, they're at the frontier, right?

• 6:31Speaker 00

  20, 26% of the, the work AI is doing is just, you know, AI leading the vast majority of it. And so in AI, people like to talk about RSI or recursive self-improvement, which is where the AI, the, the, the work that's being done, it improves on itself over time. And that's kind of the Holy Grail. Am I making sense there?

• 6:50Speaker 01

  It is. So what you're saying with this chart is, if you look at Anthropic and the internal stuff that they're working on with their research and development, it used to be where AI was assisting humans, or technically, if you look from a year time span, before AI wasn't helping much at all. Then it started assisting humans quite a bit. Then AI was collaborating with humans instead of just assisting like assistant. It was actually collaborating kind of like employer or coworker. And now around 26% of the time, all within a span of roughly 12 months, 26% of the time, AI is leading a charge like a coworker, just taking action and doing something without needing to be told what to do. And that 26% at this pace, it looks like it's rising very rapidly.

• 7:35Speaker 01

  And it'll probably eventually go to 50 plus percent of the time. In other words, that would mean that more than half the time, AI is taking initiative and getting work done. And it's doing more than your employees within an organization, which is kind of crazy to think about.

• 7:52Speaker 00

  And the thing that I think is worth calling out here, so a lot of people say, oh, like, I'm just not seeing, you know, AI being that effective, right? Like out in the news or the media, right? It's like, oh, you know, the ROI is yet to be proved. The people that are reporting on that, it's just like, they haven't seen this yet. Cause the, the, the people at the frontier right now, like in Anthropic, they're just starting to see this right now, which means the rest of the world is not going to see this for like another while longer, because there's going to be lack, right? Because they're at the very forefront of this. And so even again, again, if you go back to August 2025, which is not too long ago, you can see a lot of their work was still minimal AI, right? And then it starts going down rapidly. And now you see, um, you know, the, the AI leading with 95% more of the work. That is like, it's, it's, it's staggering how fast this is growing.

• 8:37Speaker 00

  And so typically, when people say, oh, it's not there yet, one, they're typically behind. And so naturally, their narrative is going to be, well, yeah, it's not working yet, right? Whereas the people that are living on the frontier, the people that are working in the top 0.2%, they've already seen this stuff, right? So, you know, you have to take that reporting with a grain of salt when people say they're not seeing the ROI.

• 8:59Speaker 01

  Totally agree. I think the biggest thing that's going to impact AI, and I, I've been talking about this at more and more conferences. And if you think about organizations right now in marketing, they leverage the channels we already know about, social, search. And most of it is paid than organic. And you can just see that within the revenue charts of Meta and Google or Alphabet, whatever you want to call them.

• 9:26Speaker 00

  Frictionless Growth Marketing, hosted by Sonya Thompson, is brought to you by the HubSpot Podcast Network, the audio destination for business professionals. Frictionless Growth Marketing, hosted by Sonya Thompson, shows how modern brands grow by removing the friction in their marketing and customer experience that pushes customers away every single day, often without leaders even realizing it. Each episode delivers practical insights, real brand examples, and conversations with marketing leaders, showing brands how to win with the new rules of growth, identity-driven marketing, cultural relevance, and frictionless customer experiences. Listen to Frictionless Growth Marketing wherever you get your podcasts. Alright, so I wanted to take a moment to tell you about my podcast co-host Neil's agency called NP Digital and they work with a whole host of global companies or a global

• 10:11Speaker 00

  organization. Also Neil has SEO tools such as UberSuggest and Answer to Public. All you have to do is go to npdigital.com to learn more and we'll see you on the other side.

• 10:22Speaker 01

  Now companies are starting to optimize to be found by LLMs. You can buy your way in through ads, but they haven't put too many ads in. And if you look at Google and their earnings, people are starting to use Google like they use ChatGPT. Google's search volume is increasing at a rapid rate faster than they've ever seen before. People are typing in longer tail questions. But if you look at their revenue, I believe their earning numbers showed it was only 12% increase in search ad revenue. The market hit them really hard for that because they're worried that they're going to get crushed by ChatGPT. But what the market, in my opinion, doesn't understand is, no, they're being used just like a ChatGPT. The only difference is they haven't figured out how to really monetize the AI responses.

• 11:05Speaker 01

  And eventually it just means they're going to just shove in more ads. And what you're seeing now is corporations starting to optimize to be found in these AI results. So whether it's organic or paid. What you're not seeing, and this is going to be the big thing in 2027, is Dots, Grokbot, Muse, they're all blowing up. More of them are coming out. They're being used really heavily. I don't know if you saw the post on Grokbot on how they're limiting usage now depending on your plant type because their cost is much higher than what they're generating in revenue. And these are, just think of these, forget the word agent, think of them as a personal assistant. It's someone going out there and helping you do whatever

• 11:50Speaker 01

  you're looking for. So I, did I ever tell you the story of my co-founder Mike and how he's looking for a water heater and he used Grok?

• 11:57Speaker 00

  Yep. This will be your third or fourth time telling it.

• 12:00Speaker 01

  Uh huh. Yeah. So he had AI, AKA a personal assistant, but a digital one, find companies to come to his house and give him a quote. And then he picked the one that was within his price, but he told the agent or AKA the personal assistant what price range he was looking for. Companies are optimizing to be found on search and social and now AI, specifically LLMs, but companies are missing the next big wave in which there won't be as many humans searching, there'll be more total searches, but it'll be AI doing a lot of the searches behind the scenes. And I believe that'll make up more than half the searches out there, way more than that. Because as human, you may run two, three queries,

• 12:44Speaker 01

  AI will go run 40, 50 queries to get very specific and granular to find the exact company, product, solution that you're looking for. And if you're not optimizing for the agent or the assistant, whether it's Muse or Dots or Grokbot, to showcase you, you're not going to be selected. And I think that's a big opportunity in marketing that pretty much we don't really see companies optimizing for yet.

• 13:10Speaker 00

  I gotta show you something with my, my agent Neil, and then we can, we can, I can go and respond to, to what you just said. So I had this issue yesterday because we are, we have all these speakers coming to this, my global AI summit tomorrow, right? And I wanted them to, to, you know, be able to, to join, right? So my, my ChatGPT dot spotted an issue and it's like, hey, do you want me to just handle this for you, right? And so it ends up talking to, you know, this, this gal I'm talking to Carol. It's like, hi Carol, this is Dudu, Eric's AI assistant. Who should Eric contact to escalate a request for city of light access for speakers who aren't registered for a global business summit? Thanks Dudu. Like, damn it, maybe I shouldn't have named my assistants Dudu, but it, it

• 13:54Speaker 00

  just shows you how useful these things are. And I'm using it in so many different ways now Neil, like I, a lot of the stuff that was booked this week, it was, there's like, there's like, whether it's like for tennis or like dinner reservations or all these other things, I'm having it handle more and more complex things just because I'm trusting it more. So I think we're going to get to a point, Neil, I think very quickly where it's just like, yeah, you know, I just trust it and you, you just give it more and more. Now, the other thing, you just mentioned Grokbot. So I don't know if I showed you this Neil, but I've, I made this genealogist bot here and it showed me just how influential my grandfather was. Like my mom never told me these stories, like how he was, you know, he was a government, you know, he started like a government newspaper, like he ran a county during the war with Japan.

• 14:38Speaker 00

  He was at the center of Taiwan's stock market. So I think he was one of the guys that kind of started the, the, the, the stock market there. And so, but nobody, like my mom never told me these stories, like he, like all this other stuff, he founded and paid for his own newspaper, right? So anyway, all that to say is, yes, Grokbot, like Elon saying Grokbot's too expensive. And I, I think my usage has probably been cut in half and I'm seeing my API bills just go up a lot. And a lot of people are not too happy about that. So anyway, all that to say, two things here. Grokbot is great still, but you know, your usage has probably been cut in half. Second thing is, use your AI agents, but you want to make sure you want, you're smart about naming them. You don't name them Dudu because it ain't going to make you look good if it's responding for you as Dudu.

• 15:20Speaker 01

  No, you, you need to go change out all of them. When you say your usage is cut in half, you're saying they cut your usage down in half. You're still using it as much as you can.

• 15:27Speaker 00

  We used to be able to do a lot more. And then now I'm looking at, I'm seeing all these API bills come in. I'm like, we didn't have those like a week or two ago, right? And now the overages are coming in. And I'm like, okay, like, and by the way, like, he knows he can sell compute for more to these hyperscalers. So he's going to go where the money goes. So.

• 15:47Speaker 01

  Yeah. So he's going to reduce your usage and then sell that compute to someone else because he can make more money from that. I don't blame him for that. We would probably do the same thing if we owned the company.

• 15:56Speaker 00

  Yep, totally.

• 15:57Speaker 01

  By the way, did you see how Elon started deleting tweets?

• 16:00Speaker 00

  Oh no, I didn't. Call it, yeah, what'd you see?

• 16:04Speaker 01

  Yeah. So in business in general, and I would say in marketing in general, what you put out there stays out there. And what you put out there can hurt you. It doesn't matter if you're the richest person in the world or you're the poorest person in the world, just stuff that you put out there can hurt you. Do you remember the Central Park Karen story, right? She was in Central Park. I think she had a dog when she wasn't allowed to have a dog in a certain area of Central Park. And there was a guy who was African American and she was saying he was harassing her and trying to call the police when the guy didn't do anything wrong. Like he didn't do one thing wrong. He was just

• 16:46Speaker 01

  following the rules and she was just being really rude to that person. I think she worked for Franklin Templeton or something like that. She got let go and you know, it's pretty much out there on the internet. Remember what you do stays out there. What you post stays out there, especially if you want to get involved in political stuff or things that others may agree or disagree with. And I'm not saying you should do it or not do it. It's each individual's choice, but just remember it stays out there and it can impact how you perform in the future. And it goes on both ways. If you look at some of the companies in marketing, I'm not saying I believe this or not. Again, I'm trying to stay, I'm just being neutral here. There's a saying in marketing that a lot of publicly

• 17:31Speaker 01

  traded companies have internally, go woke, go broke. And if you look at the stocks that have pushed some of the, and in their words, woke agenda, and I'm not saying that's true or not, and it should be named that or not, their stocks have gone down. The example of this would be Budweiser. And that's where it first started from. And then a few others piggybacked on those type of campaigns and their stock prices went down as well. So just keep in mind, I'm not saying you should do some of these things or not do some of these things. It's own internal decisions on whatever you want, but whatever you put there on the web, it has long-term ramifications. So just think it through on both ends.

• 18:12Speaker 00

  By the way, Neil, I just, I'm thinking about this right now. Like, because I'm, one, I'm pretty tired from this event, but I'm like, you know, as we get older, I'm like, I was talking to someone, he's like, yeah, I want to do, I do, I, we need to create content, dah dah dah. And I just get exhausted thinking about having to record short form content, right? Like this I enjoy because it's just having a conversation. And I don't mind doing long form YouTube either because I'm mostly just screen sharing. So like both of these are just like, it's more free form. But when it comes to having to think about concepts for, you know, the, the different topics for, you know, like for, for short form, and you have to record like 30 at a time. That is probably least enjoyable for me. I don't enjoy short form. What about you?

• 18:55Speaker 01

  I don't, but that's why I record 30 at a time.

• 18:59Speaker 01

  So I, in general, I don't enjoy recording when it's scripted. Or some, you know, and I'm reviewing the scripts, but even if I create the scripts, I still don't enjoy it. I don't mind free form. It's just chill. You're having a conversation. It's like you're living life. Like you and I just, we, we, we probably are much more, um.

• 19:21Speaker 01

  Uh, what is it called? We're probably way less censored when you and I talk to each other personally on the phone. But it's just like, this is just like, uh, a mild version of our conversations. It's a much more mild version of our conversations. I remember you and I sitting at a dinner with, uh, Chris from, uh, Wistia, right? Do you remember that? When we were in Boston years ago?

• 19:43Speaker 00

  Yeah, yeah, yeah.

• 19:44Speaker 01

  He's just like, dude, your guys' podcast, it would just do so well if you just take what you guys are talking about here. And just put this in a podcast. And we're just like, no, no, no, no, no.

• 19:55Speaker 00

  Never. We get canceled. We'd get in trouble.

• 19:58Speaker 01

  Yeah, we would get canceled. It's not that we're political or anything, just some of the-

• 20:02Speaker 00

  It's just like funny, funny like banter. So it's not like anything that's bad, you know, so.

• 20:08Speaker 01

  Yes, but still, you know, it's just like a lot of organizations would just be like, no, this isn't fashion love or whatever it may be. Some people are, say whatever they want. A, a good example of this is the All In Podcast, right? Like, I believe they say whatever they want. They don't, a, a lot of them don't really have customers, so they can say whatever the heck they want on either side, right? It goes both ways.

• 20:31Speaker 00

  I actually think they're really censored. I think they're very censored. I think the one, the one that does, that, I, my opinion is one that says, that, that, uh, kinda says what he wants is actually Donald Trump, so.

• 20:44Speaker 01

  Yes, but on All In, I, I would say Sacks is pretty, uh, he says pretty much anything he wants. I would say Chamath is close up there.

• 20:57Speaker 00

  Chamath has customers now. He has customers. He can't be like that.

• 20:59Speaker 01

  That's true. He, he's starting, well, he started a company, but Chamath and I would say Sacks, pretty much openly say whatever they believe. Um, and I would say Freeberg and Calacanis are more censored, in my opinion, or more censored.

• 21:16Speaker 00

  I feel like, I feel like Sacks says what he wants. I feel like Calacan, Jason Calacanis kinda says what he wants to. I think Chamath is more censored than he's, he's ever been. Um, I think Freeberg is measured.

• 21:29Speaker 01

  Freeberg is definitely the most measured. And, and you're probably right about Calacanis. He just made jokes about Texas turning blue, right? So you're probably right in which, but when they first started All In, I personally believe he was much more censored, um, than he is now. But Sacks, I would say out of everyone is just the most more vocal and doesn't care.

• 21:51Speaker 00

  Yeah, but going back to the short form thing real quick.

• 21:52Speaker 01

  You and I are the opposite. We, we, we would be more, we're more, I would say we're more censored than even Freeberg.

• 21:59Speaker 00

  Yeah. I, I wanna also say, like, those of you that are maybe in your twenties listening to this, I think it's okay to learn short form and then learn all these formats and learn about typography and all those things, right? Neil and I are just a little older now, and I think the benefit you have to when you get a little older is you, you start to get more credibility over time. And that credibility actually balances out the, the need to have to follow all these trends and all these formats and all these things. And you can hire a strategist to help you with that. Um, there's nothing wrong with that. But even if you do hire a strategist, it doesn't work for me as much because I start to read the scripts or I start to look at these things, I just get more and more pissed off as I read them. Um, and sometimes these are really good people and really experienced people too, right? And they, they come with a strategy. You're like, yeah, we're just gonna copy everyone else. I'm like, but I don't wanna copy everyone else, so.

• 22:43Speaker 01

  That's correct.

• 22:44Speaker 00

  Yeah.

• 22:45Speaker 01

  Yeah. You, you gotta figure out what works for you in marketing, like your own angle, right? Um, like for Eric and I, I would say in person, when we talk to most people, I know this podcast, sometimes we rant about a lot of random stuff.

• 22:59Speaker 01

  I, I would say nine out of 10 times, we prefer to talk about marketing and business and just that. We don't really care about the other stuff. And when we're talking about subjects that we really care for, we love it. Like, if you wanted to talk, if, if we had to create content right now in SEO basics, I think both of, both of us, I can speak for myself for sure though. We would hate it and it would be boring for us and we'd be like, man, get me out of here.

• 23:22Speaker 00

  You know, I was thinking about that, yeah. Finish, finish, go. You finish.

• 23:26Speaker 01

  But if we're talking about optimizing for agents like Muse, it's new, fresh, not just for the listener, but for us, we're genuinely interested in it because it's like exciting. It's something new for us as well. And we're in it, in the trenches, experimenting, playing around, and we're like, oh, cool, this is what's working for us. What is working for you? And that's the kinda stuff that we find really fun. And you can tell that in the content, and that's the kinda stuff you should try to ideally focus on.

• 23:51Speaker 00

  Yeah. And by the way, if you're not excited, like the audience can tell that you're not excited, right? Like, one thing I will say too, when I look at some of these short forms, I was, I was scrolling through it the other day. I'm like, some people are talking about some really basic stuff around AEO and SEO. And you can definitely do that. It's just, our excitement just wouldn't come out, right? Like, we're just at, uh, you know, I, I think it comes down to like, one, what is, what excites you? And also, what stage of the career, like, what stage of career are you in right now too? Um, you know what's interesting? Um, Stephen Bartlett spoke here, the Diary of a CEO. Um, he spoke here, uh, yesterday, actually, right? So he spoke in the morning. And, um, one of the things he got was like, okay, um, he's like, I, I could, you know, my, my staff would often pitch me on, you know, interviewing this celebrity that has like 170 million followers.

• 24:32Speaker 00

  And he's like, but I don't wanna spend four hours doing the research before interviewing this person. And I don't wanna spend another four hours with this person, right? And, and why would I do that? Like, it's just, it's not enjoyable at the end of the day. I wanna talk to people I wanna talk to. And the interesting thing, Neil, is he used to, it used to be all about business, but he's like, I'm more dynamic now. I don't wanna just talk about business. I wanna talk about other stuff as I get older, right? But that's what works for him. And so kudos to him for saying, for pushing back on, on his team and saying, I don't care about all the views. I wanna talk to who I wanna talk to, cause that's what I wanna do. Um, and you know, the second thing too is also understanding that, hey, he's evolved. He doesn't wanna just talk about business anymore. He wants to talk about other stuff. So to each his own, um, and, and, and that's what it is.

• 25:17Speaker 00

  I have one final thing here.

• 25:18Speaker 01

  And it's also really, go for it.

• 25:20Speaker 00

  No, you, you, you go. You finish your thing, cause I have a little lag here. Then I have one more, one final thing. Go ahead.

• 25:26Speaker 01

  The, the, the cool part about interviewing, if you ever wanna do podcast interviews, it actually takes a lot of work. Eric, uh, used to do it on the Leveling Up Podcast. I don't know if it's still going. Um, he would spend a lot of time doing interviews with other people. And you end up learning a lot. So if you pick the right people, right? Like, he interviewed people like, you're rich BFF, and she would talk about stuff like, if you're not moving jobs every few years, you know, you should, uh, you're doing something wrong. And that kinda stuff would get him tons of views. The, I'm talking for Eric. He may disagree with this, but I bet he didn't learn anything from those kinda things. He did get views, but he didn't learn anything from interviewing those kind of entrepreneurs. But on the flip side, he's interviewed other entrepreneurs who are really successful. The clips didn't get tons of views.

• 26:09Speaker 01

  But the knowledge he's gained has changed the way he operates his business or what he does or how he makes investments. And it has had a much bigger impact on his life, even though he didn't get the social views. So when you're creating the content and you're considering interviewing people, don't just optimize for views, optimize for impact. And the impact may not be shown by recognition.

• 26:29Speaker 00

  Yep. The last thing I'll say too is, um, so at this event, right? Um, when we do these needs and leads like this, this, um, you know, we, we, people would kind of pitch, right? When you're pitching, if you're trying to sell something, a nice way to get no deals done is to have too many asks. Some people would have like three asks in one, right? So ideally, you have like one clear offer, one clear need in one sentence, so people can understand you. But when you float like three different things, like, oh, I have a fund over here, um, you know, I have this new startup over here, um, and also by the way, we're hiring over here. It's hard to remember you, right? Um, that's just one thing that, that stuck with me. And, um, you know, anyway, all these things kinda combine together at the end of the day. So you take what you like. Uh, all right. Catch you guys later.