Pod Insights Marketing School - Digital Marketing and Online Marketing Tips I Hired a Cursor Coach, Why I’m Hitting My Entire TAM With 400K Emails About this episode In this episode #3010, Eric Siu and Neil Patel discuss the rise of cursor coaching to boost coding efficiency and the use of AI to streamline business processes. They explore innovative email marketing strategies and emphasize the importance of content quality for audience engagement. The conversation also touches on how the YouTube algorithm drives video views over time. TIME-STAMPED SHOW NOTES (00:00) The Rise of Cursor Coaching (02:49) Leveraging AI for Business Efficiency (05:49) Innovative Email Marketing Strategies (08:53) The Impact of Content Quality on Engagement To suggest a topic, go to https://www.marketingschool.io. For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel. Connect with Us: Single Grain << Eric's ad agency NP Digital << Neil’s ad agency X @neilpatel, @ericosiu Instagram @neilpatel, @ericosiu Drop Us a Review If You Enjoyed the Episode!
Transcript 0:00 Speaker 00 Finding customer information shouldn't mean digging through emails, call notes, and spreadsheets. HubSpot Starter Plan brings all of those details together, so it's easier to track what's happening with every deal and what to do next. It pulls information from calls and emails. Then it gets to work, logging and summarizing them. Right after your call ends, HubSpot pulls next steps from your call notes and drafts suggested follow-ups. And it stays up to date for you, so you can build demand, win more deals, and spend less time on repetitive work. Your records, insights, and next steps are ready for you to act on. And you don't have to miss a beat searching for any of it. Try the Starter Plan for $10 a month. Learn more at hubspot.com.
0:35 Speaker 00 By the way, did I tell you I hired a Cursor Coach?
0:38 Speaker 01 You did tell me that. Mike from my end also has a Cursor Coach.
0:41 Speaker 00 Really?
0:42 Speaker 01 Yeah.
0:42 Speaker 00 Okay, tell me how it's working from Mike's end, and then I'll give you mine.
0:45 Speaker 01 So Mike's main reason for a Cursor Coach is...
0:48 Speaker 00 And Mike's your co-founder.
0:49 Speaker 01 Mike's my co-founder of NP Digital. We do a lot of stuff manually. And we, of course, try to leverage AI and automated. We have an internal team that does it. But sometimes Mike and I just want to do stuff on our own. Mike's been spending way more time on this than me. But like, to just get it set up and get all the data feeds integrated with it, it's a real pain. And just knowing how to prompt doesn't mean that Cursor is going to work the way you want. And it's going to output the things the exact way you want. So he had a coach who helped him set it up. And he has a coach who helps him get over roadblocks and things that aren't working. And it's actually been working really well for him.
1:28 Speaker 00 How much does he pay for the coach?
1:31 Speaker 00 I'll tell you mine.
1:32 Speaker 01 It can't be much, because he got him from, my guess is he got him from Upwork. So my guess is no more than like 30 bucks an hour, I had to guess.
1:38 Speaker 00 Yeah, so mine's $50. Now, he invoices me 50 per session or whatever. And it's the same thing. So the reason why we're even talking about Cursor, like neither Neil and I are coders. Especially not me, but Cursor's an IDE. It's an interactive, I believe it's an interactive development environment, something like that, right? Where you can, it helps you code edit, it helps you, you know, correct your code mistakes, things like that. Now, the cool thing with Cursor... As you can integrate with different MCPs, these are model context protocols, just meaning that you could have a talk with different apps. So I can query, hey Gong, how many discovery calls did we do last week? Okay, what's the open pipeline right now? And there's a HubSpot MCP too. There's a QuickBooks MCP where you can pull your financial data too. There's a Google Analytics MCP. There's a Google Search MCP, uh, Google Search Console MCP.
2:22 Speaker 00 So I can pull all this data if I want. I can also, you know what I can do, Neil? I can use Appify and I can scrape the Facebook library, the LinkedIn library. I can scrape a bunch of Instagram posts and I can have it, I can even have input websites or copy for me and things like that. So basically I can work within these IDs and even like using Comet, which is perplexity's browser or Dia, these browsers, you can work within them now. And I feel like we're going to be working within these a lot more. And this is all just to just make us faster. And I think it's good that you have Mike doing it and then I'm doing it because then they'll just show you, we'll just show you how to do it later.
2:52 Speaker 01 Yeah.
2:53 Speaker 00 That's probably easier because it's really frustrating setting it up right now.
2:57 Speaker 01 Yeah, I know. I believe it. And I used to be at a point in my life where I would spend a lot more time on like technology and learning it. What I find my highest leverage point in today's, you know, where my business is, is like dealing with stuff like, um, hey, we're getting all these leads and this is what we're pitching and our discovery call to pitch ratio has gone down. Let me figure out how to rework the pitch and create a message that resonates with the market. So I'll do a lot of testing on like X and ad channels like Meta and I'll run ads with different types of copy that I would include in my pitch and the ones that resonate the most, I know they're most likely to work
3:40 Speaker 01 the best on our discovery calls to get more people to want to pitch.
3:43 Speaker 00 So you know what I want to do with this in the future? I want to take, let's say, all of your ad library data and you can see the historical performance, right? Or I want to take all, let's say I have tens of thousands of Gong calls. We talked about this, where I want to make a synthetic customer persona and I could just talk to it in cursor instead of me having to do a customer development call. I can have an infinitely patient thing that's trained on all my data and say, hey, what's the next, what's the next angle here? What should we build? I have this angle over here. Let's work on it, right? And then it's based on all the, like, why do I need to wait for customers? For development anymore.
4:12 Speaker 01 Dude, Masalo from my team did something really good. And even though he's not the CMO, he really does run marketing. He did something that was really interesting where we can automatically crawl and dissect using AI. The top performing YouTube ads within any category. And then it'll create a variation that's relevant to any business we want. And then it creates an output and we just do it at mass scale for testing.
4:39 Speaker 00 That's great. Wait, so you're doing it now. So how many are you making?
4:41 Speaker 01 How many ads are we making?
4:42 Speaker 00 Yeah, at a time, based off of that.
4:44 Speaker 01 Like, maybe like sixteen, seventeen a week?
4:48 Speaker 00 That's a lot.
4:49 Speaker 01 Yeah.
4:49 Speaker 00 Yeah, it's a good amount.
4:50 Speaker 01 It's all automated.
4:51 Speaker 00 Dude, you're, you're, I saw a very recent YouTube video you put out, and it was like an AI-generated thumbnail.
4:56 Speaker 01 Yes, but the video isn't using AI, but I saw the thumbnail. I was like, what the heck is this? This doesn't look like me.
5:02 Speaker 00 It's like a crazy version of you.
5:03 Speaker 01 Yeah, and they're like, oh, we just use AI. And what they're doing right now is they just test a lot of different variations. Cause you know, YouTube allows A B testing natively. And then once we have a winning variation, either they'll redo it with my real picture. Or if it's doing extremely well, they won't mess with it. And they're like, people will see the real you in the video if they watch. And I'm like, okay.
5:24 Speaker 00 And you did you pick a new studio too?
5:26 Speaker 01 No, same studio.
5:27 Speaker 00 Oh, but they have a nicer setup now. I was like, that's a nice setup. Oh, that's the big conference room in the back, isn't it?
5:33 Speaker 01 I don't know.
5:34 Speaker 00 I'm gonna have the same setup.
5:36 Speaker 01 You'll have the same setup. I don't know.
5:38 Speaker 00 I'm just kidding. I like my setup.
5:39 Speaker 01 Yeah, I have no idea which one it is.
5:41 Speaker 00 Yeah, it isn't. It looks nice, though. I like the nice. So Neil has a new background now where there's like a little monitor in the back with MP Digital on it.
5:49 Speaker 01 Oh, no, that was temporary.
5:50 Speaker 00 Oh, what? Where? What was that?
5:52 Speaker 01 Uh, one of my buddy's place, because he's like, hey, do you want to do it for free here? I got this free space. And I was like,
5:57 Speaker 00 Free sounds good.
5:58 Speaker 01 Free sounds good. I had to pay twenty dollars for parking though. But it's still cheaper than paying for a studio.
6:03 Speaker 00 But where's that place?
6:04 Speaker 01 It was a thirty-two minute drive.
6:06 Speaker 00 Oh, no, see, that's too far. That's too far.
6:08 Speaker 01 It's even further for you, because you're more, yeah, uh, west than I am.
6:11 Speaker 00 Mine's a ten-minute walk.
6:13 Speaker 01 Yeah.
6:13 Speaker 00 Yours is what?
6:14 Speaker 01 The ten-minute drive to get there, ten, fifteen minutes. Yeah, but I went for the savings.
6:18 Speaker 00 Got it.
6:19 Speaker 01 This time. But I, I, I don't have that anymore in my future videos.
6:23 Speaker 00 Yeah, looks nice, though.
6:24 Speaker 01 It wasn't free forever.
6:25 Speaker 00 Yeah. Cool. All right. So by the way, I'm doing something right now. I was talking to a guy yesterday. So what I'm gonna do is I'm gonna hit my entire TAM, my total addressable market with 400,000 emails per month. They're only gonna get two emails. It's a two email sequence, right? And I was talking to one guy that does this for other companies, right? And basically for one company, he's booking 12 to 15 meetings per day. For like this one's for an agency and then for another person. And I think Adam Robinson would be okay with me saying this for retention, our B2B. He's booking him and they're not sending nearly this amount of volume, but booking him one meeting a day, right? And so I'm like, okay, sure, let's try it. Let's hit 400,000 of my TAM.
7:08 Speaker 00 Let's find everybody in it and let's see how it goes. So we're gonna give it a shot.
7:12 Speaker 01 What do you mean 400 on your TAM?
7:14 Speaker 00 So 400,000 people in my TAM, because let's assume there's 20,000 people in B2B or whatever, 20,000 companies, but there's still a lot of people that work within these companies. So we'll hit them. The key thing, I was like, so what is the key thing here? He's like, well, the key thing is the offer, right? And one of the companies, they're just sending AirPods. I'm like, AirPods are so old. Like, that's something you would do like two, three years ago. So he's like, well, AirPods are back. I'm like, are you sure they're back? Like?
7:35 Speaker 01 Send the cheaper generation.
7:36 Speaker 00 Yeah.
7:36 Speaker 01 Or older version.
7:37 Speaker 00 Save money, right?
7:38 Speaker 01 Yeah.
7:39 Speaker 00 Basically, they're doing something to stand out, right? And so to book these 12 to 15 meetings per day. So I'm like, well, the thing that works for Adam Robinson is he kind of has a name around B2B. So they're using his name. I'm like, okay, you can test my name, but just if we overuse my name, we can get associated with spam. So I will report back on how this goes in, you know, in a couple of episodes. And then you'll, you'll talk about your experiment with how you might, I don't know. I think we had one earlier where you might partner up with someone. I don't know. Frictionless Growth Marketing hosted by Sonya Thompson is brought to you by the HubSpot Podcast Network, the audio destination for business professionals. Frictionless Growth Marketing hosted by Sonya Thompson shows how modern brands grow by removing the friction in their marketing and customer experience that pushes customers away every single day, often without leaders even realizing it.
8:24 Speaker 00 Each episode delivers practical insights, real brand examples, and conversations with marketing leaders showing brands how to win with the new rules of growth, identity-driven marketing, cultural relevance, and frictionless customer experiences. Listen to Frictionless Growth Marketing wherever you get your podcasts.
8:41 Speaker 01 So yeah, that's true.
8:42 Speaker 00 Yeah.
8:42 Speaker 01 But on our, on our ran, you know, going back to the video topic, you know, it's interesting that I learned from that new background that I would have never thought. So that new background doesn't look as good as the one that we were doing in studio, in my opinion. The editing is, is uh really good quality. And I assume the background had a little bit of effect, like what people will think and whatnot. And you know, I was going through the comments and stuff like that. And I did tell them, you know, I was wrong on the background. The background doesn't make that much of a difference. Editing already new doesn't matter that much. It's just a nice to have. And one of the video views got, did really well. The other one didn't do as well.
9:23 Speaker 01 They were both, arm and a leg was spent time wise on scripting between me and the other person. You're probably talking about seven, eight hours just on scripting each video.
9:32 Speaker 00 Each video?
9:32 Speaker 01 Each video.
9:33 Speaker 00 Each video is like, what, 15 minutes?
9:35 Speaker 01 Yeah.
9:36 Speaker 00 Wow.
9:37 Speaker 01 So we're spending a lot of time on scripting.
9:38 Speaker 00 Yeah.
9:39 Speaker 01 And I was telling them, I'm like, the duds are duds, not because of the editing. That already knew the background. I was like, man, is it gonna make a, a, a, a effect on leads and all that kind of stuff? Cause people don't think it's as professional. Didn't really make a difference. But the big thing is, is and we know this more than any, you know, you and I have experienced this so many times. It's, what are you talking about? Is it something new that people are interested in? Or is it just regurgitated information? And if it's new, you're probably gonna do well. If it's not new, even if your hook's amazing, we're in a world where there's just too much content. It just doesn't do well in today's world.
10:14 Speaker 00 Yeah, and what I, what I've learned too is you have to hit them with like some, like a really good nugget in the beginning to keep them going. If you save the nugget for later.
10:22 Speaker 01 It doesn't work.
10:23 Speaker 00 They're just gone. Yeah. Cause they could easily just find another video.
10:26 Speaker 01 Yeah.
10:26 Speaker 00 Yeah. So by the way, I'm, I'm looking at my YouTube right now. It's um, I, I posted something like a couple of weeks ago, but basically I'm just like, the YouTube algorithm just never stops working for you, right? And then this is like, this video was like a nothing burger for like a year or whatever. Like it just kept.
10:40 Speaker 01 Look at that. Now it's just shooting and it's an old video.
10:43 Speaker 00 It's old video.
10:44 Speaker 01 Yeah. How many days is this? Like 300 and something or two something?
10:47 Speaker 00 362 days.
10:49 Speaker 01 Wow.
10:49 Speaker 00 Yeah.
10:50 Speaker 01 So pretty much a year.
10:51 Speaker 00 Yeah, pretty much a year. And now it's at, this is a short, by the way, but it now it's at 739,000 views. Yeah. So, but it's like, just the YouTube algorithm never stops working for you. So you always try to work on your packaging, try to fix the thumbnail, the headline and all that, um, you know, with whatever time you have.
11:08 Speaker 01 Yes.
11:09 Speaker 00 Anyway, that's what I'll say. A jack of all trades, guys, is better than a master of one. See you tomorrow.
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