How This YouTuber Gets 100k+ Views with Only 60k Subs

In episode #2875, Eric Siu and Neil Patel discuss the importance of quality content creation on platforms like YouTube. They share insights on how a YouTuber with fewer subscribers can achieve high view counts through meticulous content production and strategies for growing a YouTube channel. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) The Power of Quality Content Creation (02:47) Strategies for YouTube Growth (06:10) Effective Outreach and Engagement Techniques (08:17) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Leave Some Feedback: What should we talk about next? Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu

• 0:00Speaker 00

  Finding customer information shouldn't mean digging through emails, call notes, and spreadsheets. HubSpot Starter Plan brings all of those details together, so it's easier to track what's happening with every deal, and what to do next. It pulls information from calls and emails. Then it gets to work, logging and summarizing them. Right after your call ends, HubSpot pulls next steps from your call notes and drafts suggested follow-ups. And it stays up to date for you, so you can build demand, win more deals, and spend less time on repetitive work. Your records, insights, and next steps are ready for you to act on. And you don't have to miss a beat searching for any of it. Try the Starter Plan for $10 a month. Learn more at hubspot.com. There's a YouTuber that only has 60K subs, but he gets 100K views per video. And these are long-form views, by the way, which are more valuable than short-form views. What do you think the secret is?

• 0:46Speaker 01

  Storytelling and keeping people engaged.

• 0:50Speaker 00

  How many hours do you think he spends on each video?

• 0:53Speaker 01

  How long the video is, or how many hours?

• 0:56Speaker 00

  How many hours? These videos are like 12 minutes, or these videos are 12, 16 minutes, which is a 43-minute one.

• 1:02Speaker 01

  Okay, so how long to produce the video?

• 1:04Speaker 00

  Yeah, well, I mean, overall, just all in.

• 1:06Speaker 01

  Yeah, so recording it, production, cutting, editing. Maybe 10 to 24 hours?

• 1:11Speaker 00

  40 to 50 hours per video. That's a lot, right? So full script writing, custom animations, perfect sound design. And it's all to keep people hooked in, the engagement. You have to find the right moments to hook them in, right? You gotta find the right moments to keep them retained as well. So, it says, "While others half-ass their content." He made six videos last year, that's it, and gained 30K subs. Quality versus quantity. Now, I think six is a little on the lower end.

• 1:33Speaker 01

  Yes, just not enough.

• 1:35Speaker 00

  He should probably do a little more.

• 1:36Speaker 01

  One a week, one a week.

• 1:37Speaker 00

  Yeah, one a week. And I do think it's better to spend more time, right? Like, the problem with Neil and I is we have businesses to run. And, you know, that's a little bit of a cop-out. But, you know, at the end of the day, I do think-

• 1:49Speaker 01

  No, we still produce content.

• 1:51Speaker 00

  Yeah.

• 1:51Speaker 01

  We just can't spend 40 hours producing one video. But we do produce content. And you could be in a position like Eric and I. Do whatever you can that works for your schedule, but you have no excuse not to produce something.

• 2:04Speaker 00

  Yeah, and I think, you know, I would say this guy looks like he's younger. He looks like he's in his teens. And if you have more time, when you're younger, you have more time. You have the luxury of time to spend all that time doing it. Make the best videos in the world. And then when you go into your twenties or so, you're gonna have that experience. And you're gonna do a lot better, right? I actually was watching a video recently with a guy that's maybe 15 years old. And he has a SaaS that's doing like 600K a month or so.

• 2:28Speaker 00

  So start early. If you're listening to this right now, start early. And there's no need to wait because, you know, what age do you start at? 14 years old?

• 2:36Speaker 01

  15 and a half.

• 2:37Speaker 00

  15 and a half. That's great.

• 2:38Speaker 01

  Not that young.

• 2:39Speaker 00

  Yeah.

• 2:40Speaker 01

  Pretty young.

• 2:40Speaker 00

  Yeah. All right. So I wanted to take a second to tell you about the Agency Owners Association. So this is a agency peer group ran by my podcast co-host Neil Patel and myself, Eric Su. And these were nine and eight-figure agency owners respectively. And what I will say is, at the end of the day, you want to learn from people that have been there, done that. If you want to grow your agency to seven figures, eight figures and beyond, this is the group for you. And we bring in other agency owners to speak as well. And it's a great peer group where you can help each other out. And you're gonna learn how to acquire more clients. You're gonna learn how to take yourself out of the day to day and to build the business of your dreams. And the cool thing, till November 30th, we are holding a special price. And you can apply at marketing school.io/agency. And the great thing about it as well, if you try to get into group, there's a seven-day free trial, right?

• 3:24Speaker 00

  So once November 30th hits, we're gonna increase the price by $200 per month. So right now, you're getting it at the lowest price possible. So go to marketing school.io/agency to learn more and we'll see you inside. This guy messaged me. So this guy is a YouTube consultant. And he's worked with like Noah Kagan, he's worked with Tom Bilyeu. They have pretty sizable channels. He's also worked with My First Million Pod, right? So he messages me and he's like, hey, you know, you have, I'm gonna read this message over here. So if your YouTube channel is stuck, this is what you should do. If you're not getting that many views, he said, hey, why don't you just do this? So he leads off with, hey, not buy my stuff. It's more so, hey, You have an issue with your channel right now. You guys aren't getting that many views. And I was like, okay. And he's like, well, look at what this guy overdid.

• 4:09Speaker 00

  This guy has a channel called Callaway, K A L L A W A Y. And he says, all you have to do, take down all your videos and go post it on a new channel. And he's like, this new channel is taking off already. And you know, there's one video here that was just reposted. 53K views, long form views, 4,600 views, 2,500 views, 3,400 views. And this is a brand new channel. And but when he had this on the old channel before, it was only a couple hundred views. So sometimes when you set a new channel, it can just reset everything and then the views come.

• 4:45Speaker 01

  That's cool. I haven't tried that strategy, but I do think that is a really smart approach.

• 4:51Speaker 00

  Yep.

• 4:51Speaker 01

  I got something interesting to read. I got this message a few days ago. So it was from someone named Hala Taha. She is the CEO and founder of Zap Media.

• 5:04Speaker 00

  Dude, you were on her podcast before.

• 5:05Speaker 01

  Yeah, I know her. I've never met her in person, but she's great. So she says, hi Neil, and this is not a message I believe she sent. I believe it's a message her team sent from her account. Okay. So, hi Neil, long time no chat. I hope you're doing well. I'm reaching out because I thought you might find this helpful. I'm hosting a free webinar, Webinar Mastery. Skyrocket your course in info product sales on 11:13 at 11 a.m. ET. It's already past 11:13, but you guys get the point. In 90 minutes, you'll get my exclusive blueprint for scaling your course to five-figure monthly sales and beyond with webinars, all without major investment, complicated tech, or high-pressure selling, even if you're new to webinars or don't have a big following.

• 5:50Speaker 01

  I've learned to master webinars from the greatest marketer, marketing and sales minds in the world. I've generated over a million dollars in course sales with webinars. And now I'm going to show you how to do the same. This is totally free educational webinar is made possible by Teachable. I'm guessing maybe there's a promotion or something that's paid together. Agenda, webinar introductions and psychology, education without overwhelm, stacking your offer, making the sale, driving attendance. If you want to save your spot RSVP here, there's a link. And then it says, hope to see you there, Hala. Now, the reason I'm reading this email and I like it is because when you look at this message from Hala,

• 6:32Speaker 01

  It's her, her team didn't do the right targeting because I don't sell courses or products. But the reason I like it is they're just sending out a lot of direct messages to people that they think are the target audience. Now, this isn't saying, hey Neil, you sell a ton of courses from my understanding, we're going to teach you more so how to sell from your courses and make money from it. I'm not the right audience, but I thought it was really cool what they did because a lot of people send out LinkedIn messages and they're just so terrible. They add very little value, they don't break down anything. And then what I think makes this message really good is she posts content on her profile every single day.

• 7:14Speaker 01

  She may not have a million followers, but she's getting tons of engagement because she's figuring out what's working, what's not. So when you send out the message and people see not only do you have some sort of following, but you're getting tons of engagement on your contact, I think, or on your content. It's a great way to build trust and get people to sign up for webinars. And when I was talking to her, she was just like, yeah, she's like, we get a lot of signups from just outreach on LinkedIn. And I was like, you know what?

• 7:42Speaker 00

  Did she say how many?

• 7:44Speaker 01

  Uh, no, but she generates over a million bucks from course sales. So it must be a lot because she's marketing from LinkedIn. And when you look at it, it's just like, all right, everyone talks about, oh, running ads and you need to do this to be successful and spend X dollars. And here's the funnel that you need to do. And she's like, you know what? Forget this. I'm just going to send out direct messages to a lot of people who I think are qualified, who should be attending my webinar so I can make money. And I have multiple messages for her of, from her team doing outreach and it's a good approach.

• 8:16Speaker 00

  And the interesting thing too is it doesn't necessarily leave a bad taste in your mouth. You know who she is already and you appreciate the hustle that's happening.

• 8:25Speaker 01

  I appreciate the hustle. My favorite part about the whole. Concept is, she didn't just send out a message, or her team didn't just send out a message. They take the time to build her profile and put out good content, which builds trust because the moment you get a message, what a lot of people do is click over to the person's profile and check out who they are. So it gives instant credibility and I bet you the conversion rates are higher. The revenue is there. Her business is booming. All right. That is it for today, guys. Please don't forget to rate, review, subscribe. Go to marketing school.io slash agency. And guess what? Neil and I were doing a session, a private session with the group tomorrow. Marketing school.io slash agency and we'll see you tomorrow.