DIGG Returns with Reddit and Digg Founders, Where To Get The Best AI Prompts, How Crocs Built a Cult Like Following

In episode #2934, Eric Siu and Neil Patel discuss the return of Digg and its impact, why investors are returning to founding roles, the role of AI in healthcare, the importance of asking the right questions, and the power of branding exemplified by Crocs and Michael Jordan's legacy. Note this episode is virtually recorded. Audio quality is reduced compared to typical episodes. TIME-STAMPED SHOW NOTES (00:00) The Return of Digg: A New Era or a Mistake? (03:06) The Shift from Investing to Founding: A Trend? (06:00) AI in Healthcare: A New Frontier? (08:58) The Importance of Asking the Right Questions (11:52) Branding Power: The Crocs Phenomenon (14:55) The Legacy of Michael Jordan: Branding and Business Prefer single topic episodes? Head over to our YouTube channel. To suggest a topic, go to https://www.marketingschool.io. For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel. Connect with Us: Single Grain << Eric's ad agency NP Digital << Neil’s ad agency X @neilpatel, @ericosiu Instagram @neilpatel, @ericosiu Drop Us a Review If You Enjoyed the Episode!

• 0:00Speaker 00

  Finding customer information shouldn't mean digging through emails, call notes, and spreadsheets. HubSpot Starter Plan brings all of those details together, so it's easier to track what's happening with every deal, and what to do next. It pulls information from calls and emails. Then it gets to work, logging and summarizing them. Right after your call ends, HubSpot pulls next steps from your call notes and drafts suggested follow-ups. And it stays up to date for you, so you can build demand, win more deals, and spend less time on repetitive work. Your records, insights, and next steps are ready for you to act on. And you don't have to miss a beat searching for any of it. Try the Starter Plan for $10 a month. Learn more at hubspot.com. So Dig returns with Reddit and Dig founders. So Alexis Ohanian and Kevin Rose, who used to be rivals. So just so everyone knows, Neil used to be a pro at Dig. He used to be, he used to get top page all the time.

• 0:46Speaker 00

  And the thing is, I don't, I don't know what they're trying to do with this. I mean, I'd rather just start a new brand. Like, there's no reason to bring back Dig, in my opinion, because it kind of just died. But what's your take on it?

• 0:58Speaker 01

  So it's funny, because we both have this in our sheet. You said Dig returns and, uh, Dig returns with Reddit and Dig founders.

• 1:04Speaker 00

  Yep.

• 1:04Speaker 01

  And I put, my title was, "No one cares for a new Dig."

• 1:08Speaker 00

  Yeah.

• 1:08Speaker 01

  They're not solving for anything new. It's like, I saw the screenshot previews at TechCrunch, right? Because TechCrunch was one of the, there was quite a few news websites that wrote about it. But TechCrunch had a few screenshots that were provided by them. I was like, "Okay, so this doesn't look like anything new." Do I need another Reddit? No. Are they solving anything new or doing anything crazy? No. So why should I use this site? You could have a better user interface, but I have no issues with the current user interface at Reddit.

• 1:37Speaker 00

  You know what's interesting? I'm noticing this, I don't know if you're noticing this, but a lot of these people that became investors are all itching to become founders again. So you look at Chamath, okay, he's got, you know, 80, 90, or whatever, or something like that.

• 1:48Speaker 01

  The coding company, right?

• 1:49Speaker 00

  Uh, they try to make software cheaper or whatever, right? Um, and then Freeburg's Ohalo, right? I'm talking about the all-in people, but it-

• 1:55Speaker 01

  What's Ohalo?

• 1:56Speaker 00

  Ohalo is like his, um, some science-related business. I think, I don't want to butcher it, but I know, he's like a science nerd, right?

• 2:04Speaker 01

  Right.

• 2:04Speaker 00

  So my point is, I think we're seeing a lot more people. Like, recently I'm seeing, oh, you know, people going back to building, uh, software. And then you can see Alexis Ohanian's like, "Yeah, you know, both Kevin Rose and I are back." But they were all just doing investing the last couple of years. And there's nothing wrong with investing, but it seems like everyone's trending back to becoming a founder and they want to, they want to build again.

• 2:24Speaker 01

  Rose has amazing track record as an angel investor. I don't know how he's done as a venture investor at True Ventures. I'm gonna assume he's done well. But his angel investments, he crushed it. He had a lot of them, like Stripe and what he would start doing, because back in the day, he was known for creating highly produced videos. It was much more unique back then, and he would create these videos about some of the companies that he wanted to invest in, and he got in and wrote checks.

• 2:52Speaker 00

  You know, Kevin's the reason I got the, I found out about Treehouse, and then eventually, yeah, then worked there for a little bit, but that's because he used to do those interviews back in the day, before anybody else did, because they're super high-quality interviews.

• 3:03Speaker 01

  Yeah.

• 3:03Speaker 00

  Called the foundation, and he did it with Elon before, too.

• 3:06Speaker 01

  I didn't know that.

• 3:07Speaker 00

  Yeah, but anyway, I don't think anybody, I hope they do well, but I don't really think it's a good idea.

• 3:13Speaker 01

  Yeah, Eric and I don't wish him bad luck or anything like that. We want to see everyone succeed. Why not, especially if they're not competitors? But as individuals, everyone can relate to this. Why do you need another alternative that's doing the same thing when you're satisfied with the current solution? It's like someone saying, I built a better search engine than Google. Okay, but every time I do a search, Google's pretty much answers my questions and it gives me what I'm looking for. There's no need. And then people are like, oh, ChatGPT is gonna replace Google. If you look at what people use ChatGPT for versus Google, it's very drastically different. I actually posted on something on X, it was a chart, I also put on my other social channels.

• 3:58Speaker 01

  We did a survey with over 5,300 people, and we asked them, are you using ChatGPT for search over Google? That was it. Now, keep in mind, there's other use cases for both ChatGPT and Google. If you're a free user.

• 4:15Speaker 01

  Three percent prefer ChatGPT, the rest prefer Google or another channel. If you're a plus user, five percent prefer ChatGPT. And then the rest prefer Google and other channels. And if you're a pro user paying two hundred bucks a month, which I believe is the price.

• 4:30Speaker 00

  Yup.

• 4:31Speaker 01

  Six percent prefer ChatGPT, eighty-seven percent prefer Google, one percent prefer social media, six percent other.

• 4:38Speaker 00

  I'm trying to look at my my screen right now, my screen time. Okay, last week averaged three hours and sixteen minutes. I'm trying to see what I spend the most of my time on. Oh, that's funny. Okay, one hour, okay, the only L L M I see in the top ten is Grok. So one hour on Grok, I spent three hours and thirty-three minutes on Instagram and then three hours and twenty-two minutes on X. So take that for what it is, I might. There's not a lot of ChatGPT here.

• 5:03Speaker 01

  Yeah, and do you have a Google app for search?

• 5:05Speaker 00

  No, I don't, I I use, oh, I use Safari for that, so three hours and thirteen minutes.

• 5:09Speaker 01

  On Safari?

• 5:10Speaker 00

  Yeah.

• 5:10Speaker 01

  Mainly Google on my.

• 5:11Speaker 00

  Yeah, so I'm searching around on Safari or I'm like clicking on a link or whatever, so it's still a lot of my time.

• 5:16Speaker 01

  Yeah.

• 5:17Speaker 00

  Yeah.

• 5:18Speaker 01

  Yeah, I I agree with you, I think ChatGPT is amazing, I use it very heavily for research.

• 5:22Speaker 00

  Yeah.

• 5:23Speaker 01

  Like deep research and that's my main use case for ChatGPT, I don't know what yours is.

• 5:28Speaker 00

  Deep, no, I I do it a lot for research, I do it a lot for like, it's just anything I have a question on, I I. Okay, for example, um, I had an issue with my, so I want to hook in my my my D J I microphone with this and it doesn't hook in natively, right? So I just went to Grok for it instead of Google, so that is a use case change.

• 5:46Speaker 01

  Yeah.

• 5:47Speaker 00

  And then it it basically solved the problem for me. So I am using it more um for random questions too around health or like how I should be using these supplements or whatever. Um, but I'm not completely off of Google, so that's what really matters.

• 5:59Speaker 01

  Out of the thirteen point six-ish billion daily searches, uh, last report I saw was eight percent. Are question based searches, so around a billion are question based searches.

• 6:12Speaker 00

  Now that I have it, I we'll see how I am in like a week or two weeks, because you know I am with new things, but we'll see how I'm using Manus in two weeks or so, or if it's just a fad.

• 6:20Speaker 01

  Yeah, I also use AI to like analyze data and numbers. I think it's very useful for that.

• 6:25Speaker 00

  Yeah, that's like the best where you can dump in entire books and novels and it just analyzes it.

• 6:30Speaker 01

  But I don't have that kind of stuff to input into chat GPT on a daily basis.

• 6:34Speaker 00

  Yeah, you don't, but I mean, you could take all your blood work, you could take your financials, you could take. Yeah, there's not a lot of that stuff historically. You could take. What we should do with this podcast, because we're coming up on three thousand episodes, is take all the data from the podcast. And just see how how we've changed over time and how we behave on the podcast and then what we generally talk about. What we disagree on, what we agree on, all those things.

• 6:58Speaker 01

  Yeah, my my sister was, I was on the phone with her. Technically, I talked to her almost every single day, but.

• 7:03Speaker 00

  But why is that technical?

• 7:06Speaker 01

  Well, when I was, I was saying I was on the phone with her like a month and a half, two months ago. But technically, I talked to her every single day, but a month and a half, two months ago, I was talking to her about a bump on my head. And I did MRIs, CAT scans, tried everything to figure out what was causing it. I thought it was a cyst. Uh, wasn't cancerous luckily. And when we're going through this process, none of the doctors could figure it out. And I went through a lot of doctors and here in Beverly Hills, we have some amazing surgeons and doctors and neurologists. One of the neurologists that I went to, uh, taught at Stanford for ages. So I literally tried everything. I don't know how much I spent on it. You know, after insurance, I probably spent four or five grand because a lot of these people were not covered.

• 7:52Speaker 01

  And uh, they couldn't figure it out. And my sister was like, oh, just have them give you a digital copy of your MRI and your CAT scan. I was like, why? It's like our other friend had a medical issue, doctors couldn't figure it out. And my sister is based in San Francisco.

• 8:05Speaker 00

  Yep.

• 8:05Speaker 01

  It's like uploaded to chat GPT and it actually solved it to them. They didn't do anything on them, but they took that data, went to the doctors. And it actually worked out for them. And I was like, huh, this isn't bad use case.

• 8:17Speaker 00

  Yeah, no, that that's an amazing. So here's the thing, I tried to do this with my dentist, motherfuckers.

• 8:24Speaker 00

  You know what they did? Oh, yeah, they they kept trying to call me. I'm like, dude, why do you need to call me? Just send it to me, right? And then they're like, oh, we need to do this HIPAA stuff. Okay, fine. I signed the HIPAA compliance thing, right? And they're like, okay, which office would you like me to email the CDs to? I'm like, what are you talking about, dude? Just send me the files so I could just have, because I had a bunch of friends, because we're talking about my wisdom teeth, right? I still have my wisdom teeth, but by age thirty eight now, they haven't caused problems for me. So I've talked to a couple of like, um, family and friends that are dentists, who are dentists. And they're like, yeah, if it hasn't caused issues for you, you can probably, you're probably okay. Because naturally, these, the the people that are pulling your your wisdom teeth out, they want it to to come out.

• 9:00Speaker 01

  Yeah.

• 9:00Speaker 00

  Because they're incentivized to do that, right? But the fact that they won't send me the scans like that pisses me off. So I don't even know how you got the scans, because I thought they had to send CDs.

• 9:09Speaker 01

  Uh, I did not get the scans. I tried another solution before I went even down that path, and the last solution worked.

• 9:16Speaker 00

  Yeah, but that works. I mean, the point is, I think, I think we're gonna start to learn how to ask better questions. And maybe this will lead into one of my topics over here, because the better question.

• 9:27Speaker 01

  Really quick with um, with wisdom teeth. I still have my wisdom teeth.

• 9:31Speaker 00

  You do?

• 9:31Speaker 01

  I never got them removed.

• 9:32Speaker 00

  Yeah, because I don't have, I've never had cavities before. You probably have. I've never had cavities.

• 9:36Speaker 01

  Uh, one cavity in my life, and it just came recently.

• 9:39Speaker 00

  How?

• 9:40Speaker 01

  Uh, in between teeth. Like, you know, some people have like cavities at the top. Mine were in between the teeth. And I tried so much. Dude, I'm so crazy. I brush on average three times a day. I floss twice a day in the morning, too.

• 9:53Speaker 00

  Yeah, in the morning, too.

• 9:54Speaker 01

  Yeah, and I use like this plaque remover on top of that.

• 9:57Speaker 00

  Yeah.

• 9:58Speaker 01

  At least once a day.

• 9:59Speaker 00

  Yeah.

• 9:59Speaker 01

  Um, good toothpaste. And I use, uh, uh, what is it? Risewell?

• 10:06Speaker 00

  I use the Arm &amp; Hammer that has Therabreath.

• 10:09Speaker 01

  You gotta check out Risewell.

• 10:11Speaker 00

  Okay, alright.

• 10:11Speaker 01

  Okay, and um, the dentist was telling me.

• 10:16Speaker 01

  You know, like everything, he's like, you know, most people just wanna do bad stuff. He's like.

• 10:21Speaker 00

  What does that mean, do bad stuff?

• 10:22Speaker 01

  Like do more treatments. He's just like, you have other little tiny holes, but he's like, if you look at from when you first started coming to now. Your, your teeth are gr- uh, filling back up and your cavities are disappearing. And he's just like, I found this ointment from Japan. They've been using it for years. It helps fill it back up, so regrow, so your cavities go away, so you don't.

• 10:41Speaker 00

  What's it called?

• 10:42Speaker 01

  Uh, I'll, I'll get it. Just remind me, I'll text you the image.

• 10:45Speaker 00

  Word of mouth marketing, guys, it works.

• 10:47Speaker 01

  But the point I'm making is, is like, this dentist, spot on, it's like, it's very rare to meet someone who's like, I could treat you, but I don't want to. Let's try to figure out how to holistically solve this, so you don't have to get any cavities, or I don't have to drill. He's like, that's a bad way of living.

• 11:03Speaker 00

  Yeah.

• 11:03Speaker 01

  And this guy's expensive. It's called Sunset Dental.

• 11:05Speaker 00

  Okay.

• 11:05Speaker 01

  Best dental clinic I've ever been to. Dude, I'm laying on the chair. There's a damn TV in the ceiling.

• 11:11Speaker 00

  Who cares about that?

• 11:13Speaker 01

  No, no, but like, everything, like, if you have a problem with your tooth, he has 3D printing in-house.

• 11:18Speaker 00

  Yeah.

• 11:18Speaker 01

  And right then and there, while he's doing it, like when I had a cavity, he 3D printed stuff and just put it into my mouth.

• 11:24Speaker 00

  Wow.

• 11:25Speaker 01

  Like, the guy's just legit. I was like, huh. He's like, yeah, I'm only one of the few people that can actually do this in the world. I was like, alright.

• 11:31Speaker 00

  I want the details after. Um, but what was I saying? Oh, I was saying, look.

• 11:37Speaker 00

  We're just talking about AI use cases. That's how we got to this whole thing, right? Um, but it, it comes down to how good are your questions at the end of the day? And most people don't know how to ask good questions. And I, I think somebody tweeted this yesterday. I think this guy, Peter Yang, was like, well, if, if these ARs, AIs are so powerful, then how come people aren't asking the right questions? And I was just like, not enough life experience or not enough context in the, in the space that they're in. So you have to know how to ask the right questions. And there actually is an X account here. So if you wanna know how to ask the best AI questions or get the AI prompts, there's this account here called. A Pollinator 3000, okay, so I'm not gonna spell it out yet, but I'll call it out in a second. But he lists a bunch of prompts here. So this prompt will turn any goal you have into a crystal clear checklist of tasks and list the

• 12:21Speaker 00

  daily habits you need to adopt to achieve them, right? Or he'll have another prompt where it's like, you are, you have founded multi-billion dollar companies and you are no nonsense person, you're very direct, and I want you to uncover all my weaknesses and things like that. So it'll ask a bunch, a series of questions over here, and then you basically create like a coach or whatever you need, right? And you can upload whatever health data or whatever business data that you have, and then it'll be brutally honest with you. I think people, once you start asking better questions, maybe first you use these prompts, but then that will guide you on how to ask better questions. Because if you don't know how to ask good questions, you don't know how to use these things, because these things are just tools at the end of the day.

• 12:59Speaker 01

  Yes, and the best part about following that account on X, I've seen it, I don't follow it. And when you see other good prompts from them or other people, it'll start getting you to think and learn how to actually create better prompts yourself for your industry, and that's the key. You just need to understand how prompts work and what's gonna give you a good output versus a crap output.

• 13:21Speaker 00

  Yeah, I'll give you another real good one, and then we can move on. Curious what you want to pick next, but so this prompt here says, this prompt will turn any YouTube video into an actionable step-by-step plan, ignoring all theory and fluff. So it says, you are now an implementation extractor. Your only job is to analyze this YouTube transcript and extract purely actionable steps, completely ignoring all theory, background information, stories, or fluff. Follow these exact rules, and then it just says, you know, always include specific concrete actions that someone can execute on immediately, and it just goes down the list. So the point is, you start to read a lot of these, and they're effective for you, then you start to figure out, okay, what are your other problems, and then craft these prompts around that. That's how you're gonna get better, because if you don't do this, then you're really gonna fall behind. Frictionless Growth Marketing, hosted by Sonya Thompson, is brought to you by

• 14:04Speaker 00

  the HubSpot Podcast Network, the audio destination for business professionals. Frictionless Growth Marketing, hosted by Sonya Thompson, shows how modern brands grow by removing the friction in their marketing and customer experience that pushes customers away every single day, often without leaders even realizing it. Each episode delivers practical insights, real brand examples, and conversations with marketing leaders, showing brands how to win with the new rules of growth, identity-driven marketing, cultural relevance, and frictionless customer experiences. Listen to Frictionless Growth Marketing wherever you get your podcasts.

• 14:36Speaker 01

  For the next topic, let's pick how Crocs built a cult-like fallling.

• 14:40Speaker 00

  Yeah, do you know, we have um VP of Digital at Crocs um has come to a couple of leveling up events in the past.

• 14:47Speaker 01

  Oh, cool.

• 14:48Speaker 00

  Yeah, but go on.

• 14:49Speaker 01

  Do you wear Crocs?

• 14:50Speaker 00

  I don't, do you?

• 14:51Speaker 01

  No, have you ever worn Crocs?

• 14:53Speaker 00

  No, but I know they really came back the last couple of years because when they started doing these custom Crocs. Like Hormozzi wanted to do a custom Crocs and they were trying to do, get a deal done, but it it it kind of fell through.

• 15:03Speaker 01

  Do you know what put Crocs back on the map?

• 15:06Speaker 00

  I thought it was these like custom branding things.

• 15:09Speaker 01

  Justin Bieber.

• 15:09Speaker 00

  Justin, how? Oh, because he wears them all the time.

• 15:12Speaker 01

  Yeah, he made them cool again. And it just goes to show in marketing, your true moat is your brand. There's not much more to it than having a strong brand because, dude, there's so many Croc knockoffs and there's some that are more comfortable than Crocs. But what makes Crocs so successful is the brand. It's the same with Jordan shoes. It's like, the only reason Jordan does so well is because of that brand. If you and I created a shoe company today, we don't know anything about shoes. Would you agree if we had ten, twenty million dollars, within a few years, we could figure out how to make a shoe just as comfortable as Michael Jordan shoes if not more?

• 15:56Speaker 00

  Better.

• 15:56Speaker 01

  Yes, but we probably will generate little to no sales. You agree with that as well?

• 16:00Speaker 00

  Yep.

• 16:01Speaker 01

  And what makes Jordan shoes sell is the brand. Um, if anyone hasn't tried, I wear shoes by Zenia called Second Skin. I don't know how much they cost, call it a thousand to a thousand three hundred bucks. I'm taking a guess. They're much more comfortable than Michael Jordan shoes from Nike.

• 16:18Speaker 00

  Okay, I'm looking at this right now. So I'm like, how did, how did Crocs get so big these last few years? So it does mention they partnered with high-profile names like Justin Bieber, Bad Bunny, Post Malone, and even luxury brands like Balenciaga, uh, creating limited edition Croc drops. Um, and then people started wearing gold Crocs in twenty twenty-one Oscars, Nicki Minaj spotting them, uh, sporting them on social media. So I think it's a lot of influencer stuff. And then also, um, it says, okay, I I'm not, this, this was listed as number one. It was like, well, during the COVID nineteen pandemic, people shifted priorities towards casual cozy lifestyles and, you know, they're.

• 16:55Speaker 00

  Crocs fit perfectly into this trend and sales skyrocketed. I'm not so sure about that. Um, I think the influencers drove a big part of it, but just keep in mind influencers usually if they stop talking about it's it's just like this, it's like a PR bump.

• 17:06Speaker 01

  From my understanding, when Justin Bieber started wearing Crocs, it wasn't paid. It was just people saw it and they thought it was cool. Same with Justin Bieber and Champion. He brought the Champion brand back.

• 17:15Speaker 00

  Yep. So, okay.

• 17:18Speaker 00

  Finally, Crocs got smart with business strategy under CEO Andrew Reese. They refocused on their core clog, streamline operations and boost digital sales, which now account for a big chunk of revenue. So focus is a big piece of it as well.

• 17:30Speaker 00

  By the way, how much?

• 17:31Speaker 01

  It's a six billion dollar company.

• 17:35Speaker 00

  How much revenue do you think the Jordan brand did in 2024?

• 17:41Speaker 01

  10 billion?

• 17:42Speaker 00

  Close, 7 billion.

• 17:44Speaker 01

  Ah, they're bigger than Crocs. Crocs did 4 billion in revenue in 2024. 4.1.

• 17:50Speaker 00

  Yeah, but going back to the Jordan brand, dude, the guy hasn't played basketball in forever, but he's. When you're, when you are known as the, the, the best of all time, the greatest of all time, your brand will last.

• 17:59Speaker 01

  Yes.

• 18:00Speaker 00

  And he, dude, he gets 5% of brands wholesale sales.

• 18:04Speaker 01

  Of revenue.

• 18:04Speaker 00

  Yeah, 350.

• 18:06Speaker 01

  Yeah, he, his net worth has come from Jordan shoes. It hasn't come from anything else.

• 18:11Speaker 00

  Yeah, from being great at basketball.

• 18:13Speaker 01

  Yes.

• 18:14Speaker 00

  Yep.

• 18:14Speaker 01

  And you could say like, oh, you know, he made money from his NBA Wizards, right? But the Wizards were poorly run under his ownership.

• 18:24Speaker 00

  You mean the Bobcats?

• 18:25Speaker 01

  Is it Bobcats now?

• 18:26Speaker 00

  So he played for the Wizards. He had some, a minority stake in the Wizards and then he had a, a bigger stake, I think, in the Bobcats. Which now are back though, they're back to the Hornets again.

• 18:36Speaker 01

  Is it, is it the, what did he sell? Charlotte Hornets? Yeah, he, he sold majority stake in the Hornets. Oh, you're right. He played for the Wizards. But either way, the Hornets were a poorly run team as well.

• 18:48Speaker 00

  Yep.

• 18:49Speaker 01

  And I don't know why, but he still made money on it just because all teams went up in value. Um, but where he really made his money is the shoes.

• 18:58Speaker 00

  Dude, okay, we can move on from this, but this, this is, okay, this all wraps together. How does this tie in with marketing, guys? Well, okay, one, we're talking about branding right now, but his stake in the Hornets. So he bought, this is a lesson in business for everyone. So he bought the team in 2010 for 275 million. He acquired 65% of the franchise's equity. Um, and I know for a fact, I read stories about him getting involved and because he's a really competitive player. I, I, I think there's a video of him slapping one of the players too. He just couldn't take it anymore, right? Cause he's so competitive. I think sometimes he just wanted to lace up. And I think in one of the practices, he got in and he just started kicking everyone's ass. Um, in like, in terms of, um, playing, right? But in 2023, Jordan finalized the state, the sale of his majority stake. Um, to Plotkin and Rick Schnall for about $3 billion.

• 19:42Speaker 00

  Um, post-sale, he kept a minority stake. So he still made money on that too.

• 19:46Speaker 01

  Yeah, good for him.

• 19:47Speaker 00

  Yeah, but my point is like, a lot of these guys, Shaq, for example, I think he owned a ton of Five Guys. And he owned like, he owns like, um, what else?

• 19:54Speaker 01

  He owns a chicken company.

• 19:56Speaker 00

  A chicken company?

• 19:56Speaker 01

  He owns a lot of, uh, restaurants.

• 19:58Speaker 00

  He's always the general insurance. So the point is, if you're competitive, you're, you're gonna find a way to, to do things in the world. And usually that leads to business.

• 20:06Speaker 01

  Big Chicken, Papa John's, Auntie Anne's and Krispy Kreme as well.

• 20:11Speaker 00

  He got smart because he learned that you need to take equity in companies. So if you have a brand and you somehow maybe, you, you have to keep promoting though. You can't just promote it one time and that's it. So anyway, we, we took a little G tour there.

• 20:22Speaker 01

  Yeah, for Papa John's dude, this is funny branding. Uh, his restaurant's in Atlanta. He's promoted the Shakaroni Pizza.

• 20:30Speaker 00

  I love that dude. He's so funny. He's, he's on TNT. So he knows he needs to stay relevant. So him and, and, and Charles Barkley, they're always fighting each other on TNT. But it's good because like, it's like Tom Brady being on TV still. They're still, they still need to stay relevant. Um, and it helps with their business ventures too.

• 20:47Speaker 01

  Well, O'Neal previously owned 155 Five Guys hamburger restaurants, which was roughly 10% of the total company.

• 20:53Speaker 00

  He divested, right? Yeah. So anyway, that's where we're gonna end it today. Thank you all for listening. Please don't forget to rate, view, subscribe and we'll see you tomorrow.