Companies Ignoring Claude Code Will Get Left Behind

For fast, affordable business insurance as low as $29/mo, go to http://nextinsurance.com/ms In this discussion, we explore how larger companies often face greater inertia and resistance to change, especially when it comes to AI adoption. We reference an insightful Elon Musk interview that highlights this concept, emphasizing the gap between companies that quickly embrace artificial intelligence and those that lag behind. This episode also touches on the role of AI automation and AI tools for business in shaping the future of industries. Subscribe for more marketing strategies! Timestamps (00:00) AI Adoption And Company Inertia (01:12) Why AI Compounds Faster Than Humans (02:26) High Leverage Vs Deal Making (03:19) Time Wasters And Daily Friction (04:10) Parenting, Principles, And Automation (05:26) Turning Dead Time Into Leverage (06:18) Claude Code As A Business Brain (07:11) Human Relationships Still Win Deals (08:09) What Is Truly High Leverage Work (09:21) Optimizing For Revenue Scale (10:13) Elon Musk’s View On SEO (11:17) Why The Best Product Wins (11:56) Is The SEO Content Game Dead (12:54) Valuable Content Vs Commodity Content (13:54) How LLMs Still Rely On Search (14:30) Unique POV And Data Storytelling (15:22) Omnichannel Marketing Fundamentals

• 0:00Speaker 00

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• 0:43Speaker 00

  With a company, especially the larger you are, the more inertia there's gonna be, right? The less willingness to change there's gonna be. So he's like, "Look, the AI adoption stuff, there's gonna be a situation right now where the companies are really on top of it versus the inertia of companies that are not. They're gonna be able to run circles around the ones that aren't, right?" And he's like, "Naturally, there's gonna be inertia." But, you know, his whole stance, like, if you haven't listened, that one is basically, you know, most working will be optional in the future, which he's said quite a bit, right? There's gonna be a lot of robots, things like that. I think my take on this Claude Code thing is, this is probably the first time, like, the way we were using it previously, it's like, "Okay, use it for strategy, tax strategy, and all that. You want to hallucinate less." Talking to it back and forth. Now it's just like, "Oh, my God."

• 1:27Speaker 00

  I can, any product that you build, it's not, you and I are human beings, we're flawed, right? But a product is gonna continue to improve over time. We could keep compounding on it over time. And if you can have multiple fires in the iron, irons in the fire, where you can compound them for the highest leverage things that you wanna do, the more people that do this, my God, like, this is the first time, it's funny, he's making fun of me, right? He's like, "You know, you called out all these trends, and then I have to give it to you." This is like, this is like when you called out Bitcoin, right? It's like, you're on top of it. He's like, "Most of the time, a lot of stuff you say are stupid trends, but this is like, you're right on."

• 2:02Speaker 01

  Wait, who's saying that to you?

• 2:03Speaker 00

  Our mutual telecoms friend.

• 2:06Speaker 01

  Oh, okay.

• 2:07Speaker 00

  Yeah, yeah, yeah. And he's generally a skeptical person, too.

• 2:10Speaker 01

  No, I I'm with you. I'm a hundred and ten percent sold on A I.

• 2:14Speaker 00

  I just need to get you to use it.

• 2:15Speaker 01

  No, so much so that I push all my executives really hard to implement. And every week I have a call with them on how much more did we implement and what were the results? Every single week they get the question and what I like doing is I like calling them all separately.

• 2:31Speaker 00

  Yeah.

• 2:31Speaker 01

  To see what else.

• 2:32Speaker 00

  To see if it's consistent, yeah.

• 2:33Speaker 01

  And then what different departments.

• 2:34Speaker 00

  I recommend if if most people can do that, that would be great. But the other thing, Neil, if you actually do this for a little bit, I guarantee you're gonna grow much faster.

• 2:41Speaker 01

  Guaranteed.

• 2:43Speaker 00

  Guaranteed.

• 2:43Speaker 01

  And you're probably right. I just find if I spend the majority of my day doing deals, I make the most amount of money from that.

• 2:49Speaker 00

  It's okay. You're gonna touch this at some point and you'll be like, Eric, you're right. Swear on my life, you're gonna grow a lot faster. Swear on my life. Sura knows life too.

• 2:57Speaker 01

  Okay, so so so here's a question. I'm pitching a nine-figure deal right now. Nine-figure in revenue for me, right?

• 3:05Speaker 00

  Nine-figure revenue for your company.

• 3:06Speaker 01

  Yeah, yeah, yeah, right now.

• 3:08Speaker 00

  Yeah, yeah, yeah.

• 3:08Speaker 01

  Long shot. I'm talking to the right person who can make the decision, all right?

• 3:14Speaker 01

  It's hard for me to get that kind of leverage using A I.

• 3:18Speaker 00

  I think in that case, the human part is good.

• 3:21Speaker 01

  You get what I mean, right? Like, I'm trying to focus on, I'm spending most of my time right now on minimum mid-seven-figure deals all the way up to nine and only have one nine-figure deal that I'm working on. Uh, I'm trying to get another one in the works, but I'm spending my time on mid-seven all the way up to, you know, well into the eight figures. Like, it's hard for me to use A I and create those kind of efficiencies.

• 3:42Speaker 00

  Yeah.

• 3:43Speaker 01

  I close a handful of them a year, or six or seven.

• 3:46Speaker 00

  Yeah. It's a great year.

• 3:47Speaker 01

  It's a great year. And that's just new business that I'm bringing, not anyone else on my team.

• 3:52Speaker 00

  What part of your day pisses you off right now? Or what part of your day do you feel like you're wasting your time?

• 3:57Speaker 01

  The biggest time, the biggest thing that pisses me off is picking up my kids up in school and waiting in the, and picking, waiting in the car line. So it's, so it's the driving that irritates me.

• 4:07Speaker 00

  Yeah.

• 4:08Speaker 01

  I used to have a driver. I'm trying to be more down-to-earth and do everything myself. Uh, I'm really thinking about getting that Tesla Model Y. They're so expensive. It's like sixty grand or fifty grand.

• 4:19Speaker 00

  Now.

• 4:20Speaker 01

  Yeah, but this is five hundred bucks a month.

• 4:21Speaker 00

  Oh, my gosh.

• 4:22Speaker 01

  Or a thousand a month or something like that.

• 4:23Speaker 00

  What are your other cars?

• 4:25Speaker 01

  Let's not talk about that.

• 4:26Speaker 00

  Exactly, exactly.

• 4:27Speaker 01

  I'll mention the Honda Odyssey.

• 4:29Speaker 00

  Exactly, exactly.

• 4:30Speaker 01

  So then, uh.

• 4:31Speaker 00

  You know, if you had the Model Y, it would just drive you to car line.

• 4:34Speaker 01

  That's what I'm thinking. So then I'm like, I won't be as pissed off. And then. I'm just some things I'm really stuck in my ways, as you know.

• 4:44Speaker 00

  This proves it right here. For 500 bucks to solve the problem that pisses you off, you won't do it.

• 4:48Speaker 01

  Yeah, cuz it's just out of principle.

• 4:49Speaker 00

  Okay.

• 4:51Speaker 01

  Uh, it's to teach my kids, really, that daddy lives a normal life or can live a normal life. You should work hard, like.

• 5:00Speaker 00

  The world they're gonna live in, driving will be illegal.

• 5:03Speaker 01

  That's true, but like they hate my car so much or they hate the Honda.

• 5:07Speaker 00

  Okay, okay.

• 5:07Speaker 01

  Like, I'm trying to teach them.

• 5:09Speaker 00

  Is it embarrassing when they're to other kids? Like, do they feel embarrassed cuz other kids have crazier cars?

• 5:14Speaker 01

  No, but my my son especially is like, this is so slow. I can't believe it. Or be like, I gotta drive with daddy. He's such a slow driver. Like, I wanna teach him, life doesn't, everything doesn't have to be glamorous. I'm not willing to cut back on my home.

• 5:27Speaker 00

  Yeah.

• 5:27Speaker 01

  Right? Like, I like living in comfort. I'm not willing to cut back on like having someone clean my home every day and stuff like that. But like, I'm trying to cut back in areas that matter to my kids, like a car, like my son's addicted to cars, when I don't really care about cars. But the reason I was thinking about the Tesla Model Y. So I go to the car line early cuz I don't wanna be on the back cuz then it takes me even longer to pick up the kids. So I leave earlier, so then I'm sitting in the car line and the Tesla has a screen. I'm like, oh, I could just watch a movie on there while the car is parked while. And I'm addicted to trying to be the first car in line and I've mapped out every single day.

• 6:03Speaker 00

  It's like a competition now.

• 6:05Speaker 01

  It's a competition.

• 6:05Speaker 00

  Yeah.

• 6:06Speaker 01

  And I figured out I need to leave roughly an hour and 20 minutes before pickup to be the first car in line, so it'll give me around, call it like 56-ish minutes. And then I think it could be the first car in line. I'm not willing to sit there for 56 minutes.

• 6:21Speaker 00

  So how long do you wait in car line or to pick, how long does that process last every day?

• 6:25Speaker 01

  I figured out the position I'm in. If I leave 45 to 50 minutes earlier.

• 6:31Speaker 00

  Okay.

• 6:31Speaker 01

  Okay? I'm in the first batch of the car line where when they open up the gate where cars can drive in.

• 6:38Speaker 00

  Yeah.

• 6:38Speaker 01

  I'm in that group where my kid can get in.

• 6:41Speaker 00

  So give or take, this takes you 90 minutes to two hours every day, right?

• 6:45Speaker 01

  Uh, more because I have to go there, come back.

• 6:47Speaker 00

  Three hours.

• 6:48Speaker 01

  Uh, easily. We spend three hours plus a day.

• 6:51Speaker 00

  This is why I'm asking all this stuff. Hear me out. Okay. Imagine you're sitting there, instead of wasting your time watching a movie, you just take out Claude Code. It understands all of your goals and you say, okay, map out this strategy for me over here. Map out this. You, you, I have it running on my phone. Just ask it to map out all these things. Here's the, those emails that were written, it did not, that's why I was so impressed. It does not look like the typical AI stuff that you see and you know this stuff's gonna get better. And so all of the stuff that I want to do, you can say, hey, here's all the deals I'm working on right now. What else can I do to get more leverage from this deal? What else can I do? Right? And you can just keep going with it back and forth, but it's mapped on everything because it's, it's, it's tied into my GitHub, right? And so, look, I know how to use GitHub right now. I never thought I would use GitHub. But I have my GitHub repo. It, it's tied to my Claude MD file, which has all my personal goals, all my business goals.

• 7:34Speaker 00

  How we're trending right now, everything. And everything I build maps up to that. It even tells me when I'm being stupid sometimes. I say, hey Eric, I think you're building too much right now. I think you should just focus on building this thing and compounding it. Stop building this, right?

• 7:45Speaker 01

  Yeah. Well, I.

• 7:47Speaker 00

  Three hours a day.

• 7:48Speaker 01

  I, I agree with you, but during that time, a lot of them spending driving.

• 7:51Speaker 00

  Uh huh.

• 7:51Speaker 01

  Even with the Tesla, you can't take your eye off the road. I've seen, you know, videos. I know Tesla's a great car. Um, but they do recommend that you still look at the road and hold the steering wheel. Cause there's just some things that they can't do, although it has better reactions than I do. Um, and when I'm in the car line, technically right now, I don't watch movies. The whole concept of model wise, maybe I could watch movies. I spend all my time in the car lines on the phone trying to do deals or catch up with team members.

• 8:16Speaker 00

  Just, just so everyone knows dude, Neil talking on the phone is extremely high leverage because he's a human being and humans want to interact with humans. And these are, it's, it's, it's, these are very hard relationships to come by.

• 8:27Speaker 01

  Yeah, like when I'm talking on the phone, some of the conversation I'm having are executives, like executives who are C level at companies that are worth over a hundred billion dollars. So it's just like, this is a very effective use of time to try to close deals.

• 8:41Speaker 00

  How about, okay, so. Let me just put myself in your shoes for a second. So you're on the phone, maybe sometimes there's some downtime, right? And maybe I want to improve Uber suggest, or maybe there's something else I want to do. Because here's the thing with Clickflow, even though my engineers are working on that, there's a lot of stuff I'm building right now that are directly tied in. And then my CD is like, oh, we can easily merge this into Clickflow. So I'm just going to keep building, building, building, building, building whenever I have downtime. Because like when I'm at home now, instead of watching anime for three hours, I'm just on Claude Code, you know? Because the difference is I don't have kids.

• 9:09Speaker 01

  Yeah, so mine is either I'm spending time with kids or I'm on the phone.

• 9:13Speaker 00

  Yeah.

• 9:13Speaker 01

  And if I had a guest on my talk time, I probably spend six, seven hours a day just talking on the phone and trying to do deals.

• 9:20Speaker 00

  Yeah, which is a good skill that Neil has.

• 9:23Speaker 01

  And I even talk on the weekends when I have free time and my kids allow in between.

• 9:26Speaker 00

  Yeah.

• 9:27Speaker 01

  So it's like, you know, going back to like Clickfloor Uber Sess. If we use Uber Sess because that's mine, I know Clickfloor is yours.

• 9:34Speaker 00

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• 10:09Speaker 01

  I've thought about, oh, I can spend more time on Uber Sess. I can spend more time on Ads to the Public.

• 10:14Speaker 00

  Yeah.

• 10:14Speaker 01

  But then.

• 10:15Speaker 00

  That's not high enough leverage for you.

• 10:16Speaker 01

  Yeah, I started creating spreadsheet. I'm like, I can just close one massive deal.

• 10:20Speaker 00

  And by the way, this is important for everyone to know too. Like, okay, what's the value from this? I think it's important when you're working with these things, whether it's Claude Code or regular ChatGPT or just working on your own. It's what is every day, what is the highest leverage thing I can do today?

• 10:32Speaker 01

  Yes.

• 10:33Speaker 00

  Today.

• 10:33Speaker 01

  And by the way, five, six years ago, I would spend my free time on Uber Sess or Ads to the Public and be in the trenches dealing with product every single day. Now I've shifted over the years because I'm optimizing for what is going to produce the best returns.

• 10:48Speaker 00

  Yep. And by the way, I mean, Neil's going for 10 figures in revenue. So, you know, there's a different game at every level. That's why you have to ask yourself every day because the leverage score changes for on a daily basis.

• 10:58Speaker 01

  Correct.

• 10:58Speaker 00

  Yep. So, you know, I mean, we talked about Elon for a second. So do you want to know Elon Musk's stance on SEO?

• 11:05Speaker 01

  Uh, sure.

• 11:06Speaker 00

  Okay.

• 11:07Speaker 01

  Go for it.

• 11:07Speaker 00

  So. If you look at GrokapiD, which is their version of Wikipedia, okay? So in November, traffic was 35,000 a day, okay? Now it's 3.5 million visitors a day, okay? So, um, yeah, every day, that's a, that's a 10,000% increase in just two months. And so at this pace, GrokapiD is about to take over Wikipedia and become the biggest, you know, Pedia in the world, right? So Elon is just like, the superior product will win in the end. And this is his stance on SEO. Because you look at X, a lot of organic traffic, Wikipedia or GrokapiD? I mean, it's their version and look, look how fast it's growing. And a lot of people are saying it is far superior than Wikipedia.

• 11:43Speaker 01

  So SEO is important, but no matter if it's SEO or paid advertising or social media marketing, I do agree, the best product wins at the end of the day. Assuming you have competent people in your organization that at least understand marketing. You need, you could have a great product like GrokapiD, but if you don't have competent people and half the time, all the pages are no indexed, the other half they're indexed and you keep changing URLs and messing things up, it can screw up your traffic. You really do need competent people. But having competent people with a shit product, even if they're amazing at what they do, it doesn't fix the business. You need both.

• 12:21Speaker 00

  You know, I, I was talking to some, um, some friends, um, the other day that are very big. They were very big on the SEO content game, okay? Let's just say one guy was doing, I'm gonna make some numbers up. Let's say he's making $30 million a year in affiliate revenue, okay? So just count that almost all his profit. $30 million a year, Neil. And that revenue has now dipped to, let's just call it, uh, $3 million a year. So on that call, I was talking to, to these guys and the whole stance now is the SEO content game is dead. What do you think about that?

• 12:52Speaker 01

  I don't think the SEO content game is dead. We still generate a lot of revenue from it.

• 12:56Speaker 00

  Yeah, go. I was, I, I knew you were gonna answer like that, so you go first and I'll go.

• 13:00Speaker 01

  So the reason I say the SEO content game isn't dead is we find it to just produce a lot of revenue as long as you talk about new stuff and stuff that's for your ICP. Where we see the SEO content game dead, as most people would call it, is what are the nutrition facts about a banana? Let's say if you're a health. Website. Content like that produces no value and it doesn't drive that much revenue in the first place. It doesn't really drive conversions. It doesn't drive revenue. What's the bite force of an animal? You know, what's the weather today? Going over math equations if you're education site. What is SEO like the definition of it? Like stuff like that, really basic content. There is no value and if that's what you're creating, the SEO game in those eyes are dead.

• 13:44Speaker 01

  If you're creating valuable information for your ICP, it is not dead. And I'll give you an example of this. Working with a global company, they end up talking about. Their struggles with multilingual and different products and where they should place a blog. And breaking down when you have multiple websites, multiple products, multiple languages, the different scenarios, what's better, what's worse? AI will start pulling from that and citing you. A lot of the companies will start looking at that and be like, maybe we can just hire that company to solve it. We've gotten a lot of business from that. Specific example.

• 14:16Speaker 00

  Yeah, I want to come back to this in a second, but as you're talking, I was like, you know, if I were Neil, I would totally make a tax bot. That, you know, does exactly what you want from a bidding, like does your bidding. Okay, Neil thinks Neil's is very, very, he's very strategic when it comes to that. We'll just leave it at that and then, but I'll come back to that. Is the SEO content game dead piece? So I actually did a webinar with Clearscope CEO Bernard yesterday. And I kind of brought this up to him too. So I look at, you look at these LLMs, okay? You look at Gemini, you look at ChatGPT, where they're grounding all their data from. It's still Google. Google is still, you know, forty three percent, you know, search traffic, forty two, forty three percent. And these LLMs, it's one percent, okay?

• 14:59Speaker 00

  ChatGPT is like point two, two zero percent and declining right now. And so I think, you know, what, I think the game, the content game isn't dead because all these LLMs ground on that traffic. And the other thing too is the game might have changed a little bit. So maybe we're producing more bottom on the funnel content. Or if you're going to produce more top of the funnel, middle of the funnel, you have to provide a lot of value, which is actually going to bring me to my next point on how to grow fast on, on, on X. You have to have a unique.

• 15:25Speaker 00

  A unique point of view, you have to, maybe you're doing data storytelling, right? So Neil actually does a pretty good job with data storytelling on his X, where he has different graphs and things like that, charts. People find that very shareable, right? And sometimes you get good PR, maybe you even appear on podcasts and things like that or shows. So I think content and game, it's just the, sorry, the content game, there's always organic traffic or organic content game, and you just have to figure out what works and where your audience is actually hanging out. That's marketing 101. Now, I do think, that being said Neil, I do think website traffic is going to continue to decline because the contract now with these publishers versus Google, for example, they're just not getting paid as much anymore. So what is the incentive to keep producing these articles? And so I think a lot of people are trying to adjust and adopt other channels as well.

• 16:10Speaker 01

  Yeah, and going back with marketing is like, at the end of the day, you just got to take an omnichannel approach with whatever you're doing. If you take an omnichannel approach, you should be fine. Don't ever be relying on one channel. Create amazing products, create good content, and you should be fine. A lot of this does come down to basics. People talk about all the technology and all the changes, but they don't do the fundamentals right. All right, guys, we'll catch you later. Goodbye.