Branding Just Changed Forever

Growth Newsletter: https://levelingup.beehiiv.com/subscribe Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/ Want to recruit great marketers? Find them here: https://marketingschool.io/hire Chamath says brands could go to zero as AI makes products cheaper, faster, and easier to copy. In this episode, Eric and Neil break down why they disagree, why status still drives buying behavior, and why branding may actually become more important as AI creates more abundance. They also get into why luxury still holds power, why most people misunderstand what makes premium brands durable, and how AI agents are shifting the market from selling software seats to selling actual output. Key Takeaways: ◾Chamath’s “brands go to zero” argument ignores how much status still drives human behavior. ◾Strong brands like Apple, Jordan, Louis Vuitton, Chanel, and Tesla still carry emotional and social value. ◾AI may not kill brands, but it could make weak brands easier to replace. ◾Luxury markets are smaller than they look, even if they feel huge online. ◾The bigger AI opportunity may be services-as-software, not just traditional SaaS. Chapters: 00:00 Chamath says brands are going to zero 03:30 Why status still drives what people buy 05:47 The Mercedes minivan example that proves branding matters 10:23 Why luxury is smaller than people think 15:13 The $5.5 trillion AI services shift 𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗛𝗔𝗡𝗡𝗘𝗟 Welcome to Marketing School, one of the top business podcasts with over 61 million downloads. Hosted by Eric Siu and Neil Patel, recognized by Forbes as a Top 10 Marketer. 🎙️ Learn More About the Hosts Eric Siu - Leveling Up: https://www.youtube.com/@LevelingUpOfficial Neil Patel: https://www.youtube.com/@neilpatel 📩 Free Resources Ubersuggest: https://www.ubersuggest.com/ Answer The Public: https://www.answerthepublic.com/ ✅ Subscribe for Daily Marketing Insights!

• 0:00Speaker 00

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• 0:36Speaker 01

  I did not see that, but I saw it in your list.

• 0:38Speaker 00

  Okay, so here's his argument. I'm gonna name a couple of things here. So he's like, look, you go, you look at Tesla, you know, you look at BMW initially. BMW was like powerful brand, right? And you look, which is still a powerful brand, but you look at Tesla, they kind of come out of nowhere. But then what happens is what? You got BYD in China, what, five, five grand for a car, 10 grand for a car, right? So his argument is that products are becoming cheaper, easier and cheaper to make. And brands that keep bringing abundance are going to win. So if you continue to drive costs down, like you look at Tesla, for example, like the Model 3, like the costs are coming down, they're gonna continue to win. But when you look at, when you look at a world where like, all these things are just cheaper and cheaper to make and everyone's just copying each other, his argument, it's harder to have that brand power stand for, stand the test of time.

• 1:20Speaker 00

  And so I think he did mention something about Louis, like LVMH, like Louis Vuitton, for example, not being able to stand the test of time. I think there's gonna be a couple of those that do. But I do, I do see a world where it's just like, if you have a better product, you know, you're just gonna, you're just gonna win out. So I don't think brands are gonna go to zero by any means, but I do think it's gonna become much more competitive. And maybe there's not as much staying power as there was before.

• 1:42Speaker 01

  So I disagree with him. I'm not saying I'm right or wrong, but like if you look at BMW, okay, here's a chart from 2007 to 2024.

• 1:52Speaker 01

  No, because it's European traded and sometimes it's hard to pull up. Overall, they're growing up into the right. They saw a big bump from COVID. It's normalizing. It's a little bit down, but overall it is up into the right considering how old of a business it is. And most people don't know this, BMW owns one of the most iconic luxury car brands out there, which is Rolls Royce.

• 2:12Speaker 00

  I didn't know BMW owned Rolls Royce.

• 2:14Speaker 01

  Yeah, it's owned by Rolls Royce.

• 2:15Speaker 00

  Oh, I didn't know that.

• 2:16Speaker 01

  Yeah.

• 2:16Speaker 00

  So you have a car that you have to take to the repair shop all the time?

• 2:19Speaker 01

  You're talking about a Rolls Royce? I don't own a Rolls Royce.

• 2:21Speaker 00

  I thought you did.

• 2:22Speaker 01

  No.

• 2:22Speaker 00

  Oh.

• 2:24Speaker 01

  I never owned a Rolls Royce.

• 2:25Speaker 00

  No.

• 2:25Speaker 01

  Too flashy.

• 2:27Speaker 00

  I know someone that does. Home hospice.

• 2:30Speaker 01

  They probably make good money.

• 2:32Speaker 00

  Well, let's just leave it at that. Continue on.

• 2:34Speaker 01

  Yeah.

• 2:38Speaker 01

  You're talking about the Nick Shirley stuff where people are just scamming and making free money.

• 2:42Speaker 00

  Yeah, but I know people that.

• 2:43Speaker 01

  Ah, that sucks.

• 2:44Speaker 00

  Continue.

• 2:45Speaker 01

  That people are doing. All right, so if you look at like Louis Vuitton and Chanel, I think their brands have sustained time. They're iconic brands. They're old. I think they're over 100 years old. At least I think Louis LV is over 100 years. I don't know about Chanel.

• 3:01Speaker 00

  Yep.

• 3:01Speaker 01

  But they're iconic brands. People look forward to them. People don't want their products mass-produced.

• 3:06Speaker 00

  You are.

• 3:07Speaker 01

  And people will pay an arm and a leg for them. And the moment things, their products go cheaper, I actually think their business goes backwards. So when Chamath says, you know, brands go to zero, I don't see Michael Jordan's brand with his Jumpman logo. Michael Jordan hasn't played basketball in a long time. His shoe brand is iconic, has nothing to do with the comfort of the shoe. It's the brand on there. And I know this firsthand because when I was at his celebrity or nonprofit golf tournament or whatever in Vegas years ago, and they told me that. The bigger the logo, the smaller the other people's names because they do co-partnerships in branding, the more shoes they sell, even if it's like with Jeter or Derek Jeter, whoever else it may be. I don't just see brands going to zero. I actually see branding being the moat

• 3:51Speaker 01

  because people feel a certain way about a brand like Apple or Tesla or Nike or Louis Vuitton. And I think that is actually one of the most powerful modes because it's hard to build a strong brand.

• 4:03Speaker 00

  Here, I'll simplify this for myself a little bit. Brands aren't going to zero because what? Charlie Munger said this before. The thing that humans fight over is not necessarily greed, it's envy. Envy is the biggest driver with humans, right? It's very much a status game. So if we all have abundance, we need a way to show each other who's better.

• 4:23Speaker 01

  Who's, who's, right?

• 4:25Speaker 00

  It's all status driven.

• 4:26Speaker 01

  Yes, it is status driven. Dude, I drive, yes, we do have one nice car in our family. I drive around in a Honda Odyssey. And when I go around here in Beverly Hills and people see me in a Honda Odyssey, most people don't treat me as nice. Okay.

• 4:42Speaker 00

  What do they tell you at the valet?

• 4:43Speaker 01

  At the valet, they usually tell me to pull forward and then they'll take all the other cars.

• 4:48Speaker 00

  Cause they think you're a Newport driver.

• 4:49Speaker 01

  Yeah. And then they'll be like, are you here to pick up someone? And I'm like, no. And then I'm like, I'm, I'm here to get my car valeted. I have a meeting here. And then they usually will say or some remark like, it's X amount of dollars. You sure you want to valet? I'm like, yeah, it's okay. I'll valet. And Eric knows I'm not the best person at parking or parallel parking.

• 5:08Speaker 00

  Driving period.

• 5:09Speaker 01

  Yeah. So then I tend to, although I do pretty well with the Odyssey. Yeah. It's also the car's not fast and it doesn't.

• 5:14Speaker 00

  Maybe you learn how to drive better because you have kids now.

• 5:15Speaker 01

  Yeah. But either way, when I ask people in Beverly Hills, I'm like, dude, you, you should get an Odyssey. And people are like, are you kidding me? I won't be caught dead in that thing. I'm like, but you have kids. You're telling me you'd rather get out of your car.

• 5:29Speaker 00

  Frictionless Growth Marketing hosted by Sonya Thompson is brought to you by the HubSpot Podcast Network, the audio destination for business professionals. Frictionless Growth Marketing hosted by Sonya Thompson shows how modern brands grow by removing the friction in their marketing and customer experience that pushes customers away every single day, often without leaders even realizing it. Each episode delivers practical insights, real brand examples, and conversations with marketing leaders showing brands how to win with the new rules of growth, identity-driven marketing, cultural relevance, and frictionless customer experiences. Listen to Frictionless Growth Marketing wherever you get your podcasts.

• 6:04Speaker 01

  Open up the door, have them get in, close the door versus just push a button and your doors slide open. They jump in, buckle themselves in, has a built-in vacuum where you can pick up their french fries or whatever they're eating, their candy or snacks. And people won't do it because they're just like, it's a Honda. And I'm like, who cares if it's a Honda? And on top of that, they're like, it's a minivan. Minivans have bad branding. If you want to triple your pipeline, double your revenues without having to cut headcount, you have to check out the revenue agents from SingleBrain. That's singlegrain.com. And within these agents, they'll chat with you, they'll do data polls for you, they'll strategize for you, they'll even handle outbound for you, they'll handle the sequences, they'll handle everything N to N. singlegrain.com and we'll see you over there. Dude, did I show you the Mercedes new minivan that's coming out?

• 6:50Speaker 00

  Is it the, remember I showed you the one in Asia? Is this like a version of that? Oh, I showed you the Lexus one in Asia.

• 6:54Speaker 01

  You showed me the Lexus one?

• 6:56Speaker 00

  Yeah, which is nice.

• 6:57Speaker 01

  Okay, but check this image out. I'm gonna show you the Mercedes minivan.

• 7:00Speaker 00

  Oh, wow. So Neil's showing me a fully decked out van.

• 7:04Speaker 01

  By Mercedes?

• 7:05Speaker 00

  That looks very tech forward and...

• 7:07Speaker 01

  Look at this, has reclining seats.

• 7:09Speaker 00

  It's like a first-class flight.

• 7:10Speaker 01

  31-inch screen TV.

• 7:11Speaker 00

  It's a first-class flight.

• 7:12Speaker 01

  It's amazing.

• 7:13Speaker 00

  Yeah, how much is that?

• 7:14Speaker 01

  I think it starts at 80,000 and then goes up to like 100. Comes out sometime next year. It's electric, 100 and something maybe.

• 7:19Speaker 00

  Oh, you're for sure getting it.

• 7:20Speaker 01

  For the features. I tried, they're not putting, you can't put your name on the list yet. It comes out next year, so...

• 7:25Speaker 00

  I don't think they're supposed to sell like hotcakes. So we're not in a good economy.

• 7:29Speaker 01

  No, dude, the amount of calls. So I talked to Fletcher Jones, Mercedes in Newport. They have like a Sprinter division.

• 7:35Speaker 00

  Don't you have a hookup there?

• 7:37Speaker 01

  I do. And I was like, how do I get it at cost? So, you know, there's nothing wrong in negotiating. But they were telling me like the amount of calls they're getting for people requesting. So then I started asking the guy questions. Cause I was just curious. I was like, who are you getting the calls from? Men or, or actually I first asked, are most of people calling for this? Do they have kids or they don't have kids? He's like, everyone who's called has kids.

• 8:01Speaker 00

  And it's all the women calling?

• 8:02Speaker 01

  And then I said, is it men or women who are asking for this? He's like, only men. He's like, we haven't had, they haven't had one woman ask for their car.

• 8:09Speaker 00

  Wait, why? So I don't understand.

• 8:10Speaker 01

  Okay, so I started sending this to some women or like some of my friends. And they send it to their wives and I asked them to send their wives and get their take.

• 8:18Speaker 00

  But you send it to women to send to their wives?

• 8:20Speaker 01

  I send it to men.

• 8:21Speaker 00

  Okay.

• 8:21Speaker 01

  Most of my guy friends or most of my friends are guys. Almost all of them are guys. I have some female friends, but most of them are guys. And then I told them, I asked what they thought. Most of the guys thought it was legit. I told them to ask their significant other what they thought. And most of her significant others that were women said, ugly? Is this a joke? Or, and it's still a minivan.

• 8:42Speaker 00

  What?

• 8:43Speaker 01

  It was usually one of those three things.

• 8:44Speaker 00

  Seriously?

• 8:45Speaker 01

  Yes.

• 8:45Speaker 00

  Why?

• 8:46Speaker 01

  And then the fourth one that wasn't as popular was why not just buy a SUV?

• 8:51Speaker 00

  But I have to assume all, correct me if I'm wrong here, okay? So Neil's talking to his guy friends, I'm assuming they're all successful, okay?

• 8:58Speaker 01

  Correct, they're all entrepreneurs.

• 9:00Speaker 00

  Which means the trophy, let's say their trophy wise, their great wives, right? They're used to nice things, right? So they probably want to have the best of the best SUV, like, I don't know.

• 9:09Speaker 01

  But this is the best of the best for a minivan in the United States.

• 9:12Speaker 00

  So you would know more than I do. I don't know why they have an issue with minivans, because I don't have an issue with minivans.

• 9:16Speaker 01

  It's the branding and it goes back to the chimati, you know, brands go like, a lot of people won't get caught dead driving a minivan because it's a minivan. It doesn't matter if it's a Mercedes or a Rolls Royce, it's a minivan.

• 9:26Speaker 00

  I see, I see, I see. The status behind driving a minivan is not cool, got it?

• 9:28Speaker 01

  It's not cool. It's just like, oh, this is, you know, a crappy person's car, whatever. I'm like, I don't believe that. I drive a minivan, I think there's nothing wrong with it.

• 9:37Speaker 00

  Guys don't care about anything, like, you didn't care when your 40th birthday? Like, my 40th birthday is coming up, I don't care. If you're like, what are you gonna do? I'm like, I don't really care, right?

• 9:43Speaker 01

  You don't care?

• 9:44Speaker 00

  Did you care when it was yours? You didn't even mention it during the event.

• 9:47Speaker 01

  That's right, my 40th birthday was, but I did eat ice cream?

• 9:49Speaker 00

  Yeah, he had double ice cream, that's all.

• 9:51Speaker 01

  It was free, though.

• 9:51Speaker 00

  Remember that? Yeah, so I'm just saying, guys don't care about a lot of these things, right? So we just care about practicality and utility, which to us, it's not a status thing. But it is a status thing when we think about our technology, right? Actually, no, I just want to use it better. I just want to work better, so.

• 10:05Speaker 01

  I think work better is right for some people, but for me, I want the best technology devices. I don't know why.

• 10:12Speaker 00

  Well, I do too, but like, so it needs to be the newest, right? This needs to be working really well and I need to have the best things.

• 10:19Speaker 01

  Okay, but with your phone, okay? The last version of the iPhone works pretty much the same way as this one. Would you agree with that? So why do you really need the new one?

• 10:27Speaker 00

  Well, first of all, I get these for free.

• 10:30Speaker 01

  Okay, some of the stuff you pay for, like the iPads and stuff.

• 10:33Speaker 00

  Yeah, I do.

• 10:34Speaker 01

  But why do you need the newest one when it works almost the same?

• 10:37Speaker 00

  So no, this one is the same. So I haven't upgraded this one, but now I want the latest Mac ultras, because I want the memory for local infrastructure, so I can run my company more.

• 10:46Speaker 01

  Totally agree. They'll say to ask you about the actual computers, but like, sometimes with technology, cars, you want to try different cars or whatnot, your Tesla worked fine. Ended up getting the Porsche. I looked that up.

• 10:58Speaker 00

  I haven't. So here's the thing. When I lived in Miami for two years, I didn't have a car. All I drove was Ubers. And when I came back, I needed a car. So that's why I have this. And then the next one will probably, depending if kids pop out or anything, I'm not saying that any kids are gonna pop out, but like, I would consider it a V-Flash, so.

• 11:15Speaker 01

  Yes. I do think to some extent as guys, I think our thing, at least for you and I, is technology. Even if it doesn't make our job more efficient, sometimes we just want the new technology to play with it.

• 11:26Speaker 00

  All of our, I would say all of our, most of our guy friends, they want the newest tech. They don't care about like, wearing the nicest things anymore. We all just, all I wear is athleisure. One more point I have to make on this before we, before we move on. So let me ask you a question, Neil. How many families are worth over thirty million dollars in the United States? Guess.

• 11:44Speaker 01

  Family?

• 11:45Speaker 00

  Households.

• 11:46Speaker 01

  Households. How many households are there in the United States? Like sixty million?

• 11:49Speaker 00

  I don't know.

• 11:50Speaker 01

  How many households in the US? I think it's around sixty? No, I'm wrong. A hundred and thirty-three million households. Okay, so I would guess over thirty million, five million? Four million?

• 12:01Speaker 00

  Five million households?

• 12:02Speaker 01

  Four million. Let's go with four million households, over thirty million.

• 12:05Speaker 00

  Noah, how many households, there's a hundred thirty-three million households in the United States, are worth over thirty million dollars? Just throw a number out there, it's okay. One percent of that, maybe. One percent of that. So that's a one point three million, right?

• 12:19Speaker 01

  Yes.

• 12:19Speaker 00

  Call that, okay. Six hundred thousand. It's not as big as people think. All the things that we see on, this is from Wall Street Journal. All the big things that we see, like the flashiness on Instagram or whatever, it's just not true, right? It's a very small world. And then only a subset of that is worth over like a hundred million or so. So it's a very small number.

• 12:36Speaker 01

  That's much smaller than I thought.

• 12:37Speaker 00

  Yeah.

• 12:37Speaker 01

  We also live in a bubble here in LA.

• 12:39Speaker 00

  This is a bubble. So, yeah.

• 12:41Speaker 01

  And a prime example of this is we were looking up cars. Cause we, we watch Formula One. They just did the Formula One Japan race, so we're watching it as a family. Yep. So when we're watching the Formula One, my wife's asking, you know, where's BMW's F1 car? I'm like, oh, they don't have one. And they're just like, they're, they're listing out. Car companies and they're like, where's Bentley? You know, and I was like, well Bentley's VW. She's like, really? She's like Bentley's not a something I'm like, no, they don't sell that many Bentleys. And we even talked about Rolls Royces. Living here in Beverly Hills, the amount of Rolls Royces and Bentleys you see is

• 13:18Speaker 00

  All the time.

• 13:18Speaker 01

  All the time. It's a common car. But we looked up that day, how many cars Rolls Royce sells in an annual year? You want to take a guess?

• 13:27Speaker 00

  Like a couple, like a hundred K?

• 13:29Speaker 01

  Uh, seven thousand.

• 13:30Speaker 00

  Seven thousand?

• 13:31Speaker 01

  That's what Google said at the time.

• 13:33Speaker 00

  I believe it.

• 13:34Speaker 01

  How many cars does Toyota sell a year? If you had to guess?

• 13:37Speaker 00

  Millions.

• 13:38Speaker 01

  11 million annually. They sell so many more cars. I was telling my wife, I'm like, I know you think like Rolls Royce is a big company. Rolls Royce, they have motors and all, but they're different companies, right? Cause their car is owned by, what is it called BMW? The motors is owned by, I think themselves. And I was telling you, I was like, when you sell 11 million cars in your Toyota, you have so much more money versus someone selling 7,000 of a car, even if it's a million dollars a pop.

• 14:04Speaker 00

  Well, it depends, right? Cause let's look at Formula One for a second. If we actually break this down, cause I haven't thought about this before. So you do have premium brands. You do have Aston Martin. You do have Ferrari as, as Formula One cars.

• 14:14Speaker 01

  Rolls Royce, five to six thousand. But you can't look at Aston Martin and what was the other one? Ferrari?

• 14:19Speaker 00

  Ferrari.

• 14:20Speaker 01

  Ferrari is Fiat. It's funded by a smaller company.

• 14:23Speaker 00

  Who owns Aston Martin?

• 14:23Speaker 01

  Who owns Aston Martin? A Canadian billionaire.

• 14:28Speaker 00

  And Rolls Royce is not owned by BMW. Yeah, they're owned by BMW. Yeah, they're, all these premium ones are owned by like a big company.

• 14:33Speaker 01

  Bentley is VW?

• 14:34Speaker 00

  Yeah, yeah. So you know who has multiple brands?

• 14:37Speaker 01

  Audi is VW?

• 14:38Speaker 00

  You know who has multiple brands on Formula One? Mercedes, like four teams have Mercedes at the end of it.

• 14:43Speaker 01

  No, Mercedes is not.

• 14:45Speaker 00

  No, cause if you go McLaren, it's McLaren Mercedes at the end of it. And it's like, then you have Mercedes and then you have something else Mercedes. There's like a bunch of Mercedes.

• 14:52Speaker 01

  But McLaren, I don't think uses all of Mercedes parts.

• 14:55Speaker 00

  It doesn't, but they're just part of, there's a brand at the end of it. So it's like, they have multiple ones and I, you know, debatable, right? I think for Red Bull, genius move. Like they have two Red Bull teams. Like it's just, they're always out there at the forefront of these things.

• 15:06Speaker 01

  Well, most of them all have two cars.

• 15:07Speaker 00

  Yeah.

• 15:08Speaker 01

  What do you mean each team?

• 15:09Speaker 00

  Each team has two cars.

• 15:10Speaker 01

  Red Bull has two cars.

• 15:11Speaker 00

  But Red Bull has two teams. They have a junior team and then they have the Red Bull, um, I forgot what it's called. It used to be called AlphaTerry and now it's just like Red Bull Racing Bulls. That's what it's called now. So they have two teams inside of the, the two F1 teams.

• 15:24Speaker 01

  But with different levels.

• 15:25Speaker 00

  Different, well, no, they're, they're like Red Bull was Verstappen is the main one, but they do have two teams that are, that are in F1, which is the highest level.

• 15:33Speaker 01

  Is it? Yeah, you're right. Two teams. I follow my F1. Oracle Red Bull Racing. Okay. And Racing Bulls. Uh, yeah, they have two teams. I didn't know that.

• 15:42Speaker 00

  Yeah. And here's the other thing. Google sponsored McLaren. This was before McLaren started winning last year.

• 15:47Speaker 01

  Yeah.

• 15:47Speaker 00

  And the year before that. But I remember watching F1 and Google was meeting with them. Like Google wasn't happy about the results. So even though you see them like Google's like Gemini logo and all that and Chrome logo, like at the end of the day, even if you're advertisers, it all comes down to results. If you're not winning, they don't want to be associated with you.

• 16:03Speaker 01

  You know what I mean? You look at Ferrari, they spend so much. They have the, I think they pay Hamilton's highest paid driver right now. And he's not winning because the car's not working the way he wants.

• 16:12Speaker 00

  He's podiuming now.

• 16:14Speaker 01

  He is, but he's starting to, but it took a while.

• 16:16Speaker 00

  Yeah, it took a while for him to get to come back.

• 16:18Speaker 01

  And a lot of money in that quote unquote while.

• 16:20Speaker 00

  Yeah. So I want to come back. I want to switch gears here and talk about the 5.5 trillion dollar rewrite, Neil. So when you look at software, okay, it's a point two trillion dollar market. Let's just call that 200 billion. Okay. So Co2 did this report recently. Co2 is the, honestly venture firm, but I think they do a lot.

• 16:38Speaker 01

  Hedge fund.

• 16:38Speaker 00

  Hedge fund. Yeah, hedge fund. That thing, thank you for that. Co2 just put a number on what we're seeing at seed for three years. So software is a point two trillion dollar market. So 200 billions. Services as a software, 5.5 trillion dollars. So 25x. The shift is from selling tools per seat to selling work per output. This is why the best vertical AI companies don't compete with software incumbents. They compete, they're. They compete with expensive service providers, BPOs and high turnover labor. At $2,000 a month, AI agent is replacing an 80K year agency. That's the new business model, right? So when you look at this, the $5.5 trillion rewrite over here, so from per seat to per output, 25x TAM expansion. So I think a lot of this is very early right now. I think a lot of us are still figuring this out. But we're seeing this more.

• 17:22Speaker 00

  This is not something new. I think we've seen this like a year ago, two years ago or so. But I think we're going to continue to see it because we're all kind of just figuring it out as we go. So what do you think?

• 17:30Speaker 01

  Yeah, no, I'm with you. I think service as a software is a massive industry. Why comment or just put something out? I think it was around 30 days ago where they put a calling out for startups that are trying to automate services. So for marketing, for accounting, for...

• 17:49Speaker 00

  This is like three months ago.

• 17:49Speaker 01

  Yeah, so it was for anything out there. Sequoia and A16Z has also put out stuff or letters at least, you know, 30 plus days ago, that break down how they think this is a much bigger category and they're looking for companies to fund in this.

• 18:04Speaker 00

  I just think, Neil, here's what I honestly think. I think we're going to be just fine. I think we're going to be very happy with how work ends up. And I think there's going to be a lot more abundance for the world. So I'm excited about where things are going.

• 18:16Speaker 01

  Same here.

• 18:16Speaker 00

  So yeah, and I'm excited for us humanity long term. I'm just scared for some people short term. That's just how it is right now. That is it, guys. Don't forget to rate, review and subscribe and we'll see you tomorrow.