$1M Revenue, $5K salary? Time To Get a Job?

Neil Patel pays a content agency $17,000 a month. Then they asked for another 10 grand a month. Eric Siu and Neil ask why agency owners taking home $5,000 a month should not just get a job, then react to Gary Vee on the monetization of random content. Growth Newsletter: https://levelingup.beehiiv.com/subscribe Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/Want to recruit great marketers? Find them here: https://marketingschool.io/hire Eric and Neil start with a content agency Neil pays $17,000 a month, which asked for 10 grand more a month and then changed the price an hour later. Neil asks why a team that takes home about $5,000 a month each on over a million dollars in revenue does not just get a job, and Eric says there is no shame in a salary after 10 years without traction. They contrast that with an agency that grew for roughly 38 years with few acquisitions. Then they react to a Gary Vee clip about the monetization of random content, with Neil explaining how algorithms now find interested viewers and Eric adding that authenticity matters. They close with Neil's dislike of being filmed constantly and a bakery post that drew 130,000 likes. Pick the marketing style that fits you. Key takeaways◾Charge what you want and pay what makes sense, without lectures◾If the business has not scaled in 10 years, a job is a fine option◾Random content works best when it is authentic and fits you Chapters00:00 A $17K a month helper asks for more01:45 Charge what you want, pay what makes sense03:18 What the helper's team takes home03:53 Why not just get a job?05:54 Under $100K a year for years07:00 No shame in getting a job07:21 Equity upside at fast-growing companies08:45 Editing skills can earn more inside a company09:38 An agency that kept growing for decades10:36 How a 38-year agency grew without acquisitions12:47 No right or wrong way to build a business13:46 Gary Vee: the monetization of random content16:33 How algorithms find interested viewers18:36 Post random content, but stay authentic19:47 Being filmed at Web Summit20:53 Why content has to fit your personality22:20 A bakery's authentic viral post 𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗛𝗔𝗡𝗡𝗘𝗟Welcome to Marketing School, one of the top business podcasts with over 61 million downloads. Each episode delivers actionable marketing tips and strategies from two entrepreneurs who truly practice what they preach. The show is hosted by Eric Siu, founder of Leveling Up and Single Grain, and Neil Patel, co-founder of Neil Patel Digital and recognized by Forbes as a Top 10 Marketer. 🎙️ Learn More About the Hosts Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial Neil Patel: https://www.youtube.com/@neilpatel 📩 Free Resources Ubersuggest: https://www.ubersuggest.com/ Answer The Public: https://www.answerthepublic.com/ ✅ Subscribe for Daily Marketing Insights!

• 0:00Speaker 00

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• 0:34Speaker 01

  So, one of the guys that helps us out, we pay him $17,000 a month. So call it 200-ish thousand dollars here.

• 0:41Speaker 00

  Yep.

• 0:42Speaker 01

  We've been paying them for so many years.

• 0:43Speaker 00

  Okay.

• 0:44Speaker 01

  Alright, so, and they help us with content and stuff like that, alright? And this is for me personally, right? But it's through the company, they're helping the company, but you know, they're, they're working with me, they're coming to my house and all this kind of stuff, which makes life somewhat easy, which is why I haven't changed as much, but $17,000 a month is a good amount of money.

• 1:04Speaker 01

  So, I try to get more stuff done out of them for giving them more money. Alright, so I was like, I need more videos, I want these kind of pieces of content. They're like, okay. And we, I met the guy for breakfast and then the guy's like, alright, uh, this will be another 10 grand a month. I said, okay, sounds good, let me just run it by a few other people in my organization. I ran it through them right then and there, I was texting them, this was on a Saturday. But I can get ahold of my co-founder anytime, or the CEO, I'm like, yeah, what do you guys think about this? Cause I was not 100% sure, so I just wanna run it by people before I commit to anything. They're like, yeah, why not? So, they agreed to want it.

• 1:46Speaker 01

  Fast forward an hour, they're like, I thought about it, I don't know if I wanna do it for that amount. I think it's way too much work, I want more money, I'm providing so much. I'm like, I didn't come up with a price, you came up with a price, you're changing on me. So that A pisses me off, right?

• 2:01Speaker 00

  Yeah, an hour later, dude.

• 2:03Speaker 01

  Yeah, and this is like, come on dude. And then it goes into arguing about, hey, you need to be more grateful, look at what we're doing, look how we make it look, like you need to realize. And I'm like, I just asked you, don't give me a speech on why I should pay you more.

• 2:19Speaker 00

  Or why you should be grateful.

• 2:20Speaker 01

  Yes, I, I really hate that.

• 2:22Speaker 00

  Yeah.

• 2:22Speaker 01

  And I always try to tell people, you should charge whatever you wanna charge. I will pay whatever makes sense for my business. If it doesn't align, that's okay, I have to do what's best for my business and you have to do what's best for your business. And keep in mind, not everything works out for everyone and we should just be understanding. That's the way the business world works. I wish I could charge people $10 million, you know, all day long for contracts and just make more profit. Won't work like that. Procurement comes in and be like, no, your margins are too high, this is what you need to charge. And technically, I don't even get to quote $10 million for all these campaigns. They beat you down well in advance and you know, get you down and down and pitch you against seven other companies.

• 3:02Speaker 01

  But as we're going through this, at one time I was just at my place and we were creating content. And we were going over this thing that was $10,000 and they negotiated for them and I'm like, look dude, if you're telling me you want 12 or 14, I can't tell you yet, cause I don't know what it looks like. So we settled on, the first month they'll do it for additional 10. And I remember sitting in my place as we were recording it, they did one, they came back a week later to do three more. And they started discussing how, you know, it's a lot of work, I need to see the value and I don't, I don't appreciate what they're doing. I'm like, this is just a business relationship, I pay X, I get Y. I like the people, but I pay X, I get Y.

• 3:47Speaker 01

  And if it doesn't work out for me, it doesn't work out for me, if it doesn't work out for you, don't do it for me. It's, it's that simple. So, I, I had a clear talk with them. I said, you guys have been doing business, right? Like, yeah, like, how long? And they were just like, we've been in marketing, running our own marketing company for, I think it's almost 10 years at this point. And I said, okay, what's your take home? So, they're all sitting there, they're like, $5,000 a month each, we do over a million in revenue. So I was like, you're telling me you do all this work and you only make $5,000 a month, sometimes $7,000 a month? They're like, yeah, but look at what we've built, this is amazing.

• 4:28Speaker 00

  Why not just get a job?

• 4:29Speaker 01

  Yeah, you nailed it, that's what I just said. So I said to them, I'm like, why don't you just guys go get a job? You've been doing this for a long time, you've been making roughly all this money. And they're like, you don't get it dude, we put all these systems and processes within our organization, we're ready to scale now. I was like, well, if you didn't have the systems and processes, that means you were doing the work mainly yourself, right? They're like, yes. So I was like, though, so in theory, your profit margin should have been higher, cause you were doing the work without the systems and processes and giving to other people, which would have cost you more money.

• 4:58Speaker 00

  Yeah.

• 4:59Speaker 01

  And they're just like, my, I, I had a DEXA scan that day. And I was joking with them because, you know, when they measure your head.

• 5:06Speaker 00

  They're gonna bring your blood sugar up.

• 5:07Speaker 01

  No, no, you know, when they measure your body, it's like your bone density and stuff, it doesn't actually tell you like, how powerful your brain is or anything like that. But I was making a joke because the, the density for my head is extremely high. Like I'm in like the 98th or 99th percentile.

• 5:23Speaker 00

  So you can fit more brain in it, is that what you're saying?

• 5:25Speaker 01

  No, no, no, it just means it's more like tough, I think.

• 5:28Speaker 00

  Yeah, yeah, yeah.

• 5:29Speaker 01

  But doesn't mean my brain's bigger.

• 5:30Speaker 00

  I get what you're saying, yeah.

• 5:30Speaker 01

  Right, but I was just joking with them, I'm like, dude, am I in a 1 percentile with my head?

• 5:34Speaker 00

  Yeah.

• 5:35Speaker 01

  And I was just messing around with them, right?

• 5:36Speaker 00

  Yeah.

• 5:37Speaker 01

  And then they were joking around, they're like, does this mean you're in the, uh, you're not in the 1 percentile with the rest of your body? Like they're just joking around with me, like my muscle, I'm like, yeah, I am weak. And no one knows, this is the first thing I asked you, I'm like, do I look skinnier? Cause I'm trying to gain weight right now. Uh, and they were just like, look dude, we're not as smart as you. I'm like, dude, first off, I'm not that smart. But they're like, we're not as smart as you, we don't know how to just optimize business, I'm like, this is simple. If you collect a million in revenue, you're telling me you have three main partners, which are the three guys who run the company, the rest are outsourced employees. I'm like, how the heck are you not making money? Why don't you guys just go get a job? You can easily get a job for 10 grand a month.

• 6:17Speaker 01

  And then they got, or the main guy got pissed at me, he's like, dude, I'm worth way more than 10 grand a month. I'm like, okay, 15 grand a month, I'm just making up a number here. And he's just like, I'm worth way more than 15 grand a month, you're belittling my marketing experience. I'm like, I'm like, you're taking this the wrong way. I'm telling you, if you're making $5,000 a month and this is what you've been making for a long time, call it seven max, and you times it by 12, this is less than 100,000 a year.

• 6:44Speaker 00

  That's below poverty.

• 6:46Speaker 01

  In LA, it is hard to live off of that.

• 6:49Speaker 00

  No, you're below poverty line in LA.

• 6:50Speaker 01

  I did not know that.

• 6:51Speaker 00

  Yeah.

• 6:52Speaker 01

  So I'm like, if you're making that for many years, and when I say many years, this is the max I've been making for like five, six years. I'm like, why are you continually doing this? You're better off taking a job, they're like, I'm worth way more. Well, a business making a million dollars in revenue that makes no profit is useless. At that point, move along and get a job.

• 7:13Speaker 00

  Yep. By the way, okay, so I'll give you the numbers here, so low income housing, okay, low income housing limits, uh, 70,000. So you can qualify, if you're like a 70,000 income, you can qualify for low income housing. So, not poverty line exactly, but poverty line would be actually like one person household, 16,000 a year. So a little different, that's federal poverty line. But to qualify for low income housing, but going back to your point though, and at some point, look, I get it, like you and I both support entrepreneurship, right? Like go for it, absolutely. But if you're going for 10 years and you're still ready to scale and it still hasn't quite happened and the traction quite isn't there, there's no shame in getting a job, there's plenty of places that would love to hire you, where you can make 15, 20 grand a month or so, if you got the experience. And then you can get insurance and all this other stuff and don't have to worry about all this other stuff.

• 7:56Speaker 01

  Dude, not just that, you know, there's a lot of talented marketers, there's even a lot of marketing companies.

• 8:05Speaker 01

  I was, I was talking to someone who is interested in joining the workforce and they were entrepreneur. And I said, you should go work for a company like high level, cause they're blowing up in the marketing space. They're like, why? I'm like, okay, other than the company is, is growing really fast, good product, uh, doing well. I'm like, what people don't realize is, if you work really hard for a company like that, or Uber, or Airbnb, OpenAI, etc.

• 8:32Speaker 00

  Yep.

• 8:33Speaker 01

  One, you can make money by rising. Two, that helps you with whatever you wanna do in the future. Three, these companies' shares are worth money. If they 10x, 20x in size and decide to sell or go public, or whatever outcome they do, or they do, they can say private like Stripe and still buy out, uh, employees, right? From their stock options or however that works. You can become a millionaire, even as a entry job or a middle job, without even climbing the ranks. And people tend to forget that. And it's just like, if you're really skilled at what you do, like the guys who I was giving the feedback on, they're really good at editing.

• 9:13Speaker 00

  Yep.

• 9:13Speaker 01

  And it's just like, wait, this is a great skillset, people will pay you for this. Why don't you just go get a job and make money in other ways?

• 9:19Speaker 00

  Imagine if they, a company like an OpenAI absorbed their editing capabilities, right? OpenAI is probably different, they already have that, right? But they would get paid a good amount, they get stock options as well.

• 9:28Speaker 01

  Or like A16Z, A16Z has their own production team.

• 9:31Speaker 00

  Eric Tornberg's media company.

• 9:32Speaker 01

  I did not know that.

• 9:33Speaker 00

  Yeah.

• 9:34Speaker 01

  And that's why they're doing well in media.

• 9:36Speaker 00

  Yeah, exactly, so like, there's a lot of value in what he's doing, I think he just has to reposition it. I think, cause editing's dime a dozen, how many people do you see in your DMs? You don't check your DMs much, but I see my DMs, hey brother, hey brother, hey brother. Want me to edit for you, hey brother, hey brother, you're looking for editor, right? It's all the same people over. Frictionless Growth Marketing hosted by Sonya Thompson is brought to you by the HubSpot Podcast Network, the audio destination for business professionals. Frictionless Growth Marketing hosted by Sonya Thompson shows how modern brands grow by removing the friction in their marketing and customer experience that pushes customers away every single day, often without leaders even realizing it. Each episode delivers practical insights, real brand examples and conversations with marketing leaders,

• 10:15Speaker 00

  showing brands how to win with the new rules of growth, identity-driven marketing, cultural relevance and frictionless customer experiences. Listen to Frictionless Growth Marketing wherever you get your podcasts. Over, yeah. Alright, so I wanted to take a moment to tell you about my podcast co-host Neil's agency called MP Digital. And they work with a whole host of global companies or a global organization. Also, Neil has SEO tools such as UberSuggest and Answer2Public. All you have to do is go to npdigital.com to learn more and we'll see you on the other side. Anyway, that actually brings me to another point, cause yesterday I, I sent you a text message, you're like, no clue, right? But this actually ties in with it, cause you know of an agency that's been around for 30, 40 years or so,

• 10:57Speaker 00

  and you said, they've, they've always done good work, they haven't done like a lot of acquisitions, right? Do you know who I'm talking about now?

• 11:04Speaker 01

  I know who you're talking about.

• 11:05Speaker 00

  Yes.

• 11:06Speaker 01

  But the number you are telling me wasn't, uh, that's not revenue, that's profit.

• 11:12Speaker 00

  Oh, yeah. I'm sorry. So my, my, my mistake on that one.

• 11:15Speaker 01

  Yeah, let's not, let's not.

• 11:16Speaker 00

  Now you can't reveal it to me, so you have to text me afterwards. So, yeah. Cause I was, I was talking to a friend about it. Yeah, but you should talk about.

• 11:23Speaker 01

  They have a ton of people in India, but yeah.

• 11:24Speaker 00

  You should talk about that company because that is an example of a person that just kept going, kept going, kept going. And that's a good, the, the, by the way, that's another contrast where it's like, you've done acquisitions, Gary V does things a certain way. This person, this entrepreneur is just like growing it for a very long time. There's a, there's an entrepreneur I know in YPO has an agency. I think they do two or 300 million a year, but he's just done it for a very long time with his brother.

• 11:46Speaker 01

  Yeah, so you're spot on. So there's an agency guy that I ended up learning about because they became a customer. And became friends with the owner. They're a different kind of agency. They're not a marketing agency, but they also can provide marketing services, but that's not their core capabilities. They pretty much try to do everything. Think of like a mini Accenture, okay? And I was talking with, um, uh, the founder, uh, you know, they're really into Silicon Valley and all that kind of stuff. Think like a West Coast entrepreneur.

• 12:22Speaker 01

  They've been doing this for, call it 30 years, if I had to guess, something like that, maybe more.

• 12:28Speaker 00

  Almost our entire lives.

• 12:29Speaker 01

  Almost our entire lives. And they're, they barely did acquisitions.

• 12:36Speaker 01

  I don't know how many acquisitions they did, but call it less than five. And when I was talking to the founder, I was just like, how'd you grow? They're like, after 10 years, you start getting more included into more larger pitches, assuming you did work, good work in the first 10 years. And bigger brands just get to know you more. And then you just keep doing it for a long time. And they do billions in revenue, hundreds and hundreds and hundreds and hundreds of millions of dollars in profit. I don't think they hit a billion yet in profit.

• 13:06Speaker 00

  But close.

• 13:07Speaker 01

  But close. And I'm not gonna reveal the agency name, but people can look them up and get some of this information because you know how like people apply for these awards like Ernst & Young, you know, Business of the Year, or Inc. Magazine, or Inc. 5000, or whatever it's called. So a lot of their financials are public. It's not like I'm revealing something someone can't just Google. It may not be up to date, but plus or minus 10, 15, 20%. Either way, at this point, what's the difference if someone does 2 billion, or 2 and a half, or 3 billion, or 4, like you know they're a large company?

• 13:41Speaker 00

  Yeah.

• 13:44Speaker 01

  I think it's still independently owned. I haven't checked, but it just spits off a ton of cash.

• 13:49Speaker 00

  I'm willing to bet it is independently owned because for such a large organization, very quickly, the website's very AI for it. Everything's AI on the website, right? And that takes a founder's mentality to do that. By the way, we should talk about this real quick. So we just earlier, Neil and I talked about how there's no right or wrong way to do business. So you think about this. Oh, how did McDonald's get founded? Well, Ray Kroc actually stole from these two people that grew, they started a burger shop in Arcadia, my hometown. I don't know if you know that.

• 14:15Speaker 01

  I didn't know it was in Arcadia.

• 14:16Speaker 00

  It was a burger shop in Arcadia. It wasn't called McDonald's yet.

• 14:19Speaker 01

  No, I know that.

• 14:19Speaker 00

  Yeah. But then McDonald's, the spinoff of San Bernardino, and then Ray Kroc found this thing and he, he makes a real estate play, right? Then you have this guy who started this business. He's been doing it for 40 plus years and it sounds like he's mostly bootstrapped it and gone along the whole ways. Then you have, uh, Morris, Morris, um, Morris Chang, I think, from, uh, TSMC. He started that company when he's 55 years old, in 1987. So I was one year old at that time, right? But there's, so there's no right or wrong way to do, or you have Jensen, who just slogged the way at gaming first, couldn't quite make it work, almost bankrupted so many times, but somehow made it work, right? So whether it's business or marketing, there's no right or wrong way to do it. Which actually then leads me to wanna talk about the Gary V piece because I, I actually, um, I pulled up this video, Neil, and I'll share it to you. And then you can, you can talk about what's happening on the video.

• 15:10Speaker 00

  So what Gary's saying here is the trend for 2026 is the monetization of random content. Then we can react to this.

• 15:17Speaker 02

  1909, it was like you can cash your inner passion. So if you're a hardcore Star Trek collector, if you really go crazy for two years on your blog at the time, and on Twitter and Facebook and YouTube at the time, eventually you'll get to a place where you can get T-shirts sold, sponsorship, you can go speak at Star Trek Con and all that stuff. What I'm saying here is very different. This is about where we are now in overall marketing and overall communication, which is we're now in the interest graph, not the social graph. We're now at a place where I, Gary, could tomorrow make my first ever piece of content around surfing ever.

• 15:58Speaker 02

  And even though all my followers do not follow me for surfing, the way the AI algorithms now work is when I post about surfing and why surfboards are good, and why you should buy a surfboard from me, or why this is a good surfboard, or surf chalk, or whatever the hell I learned about surfboards, that content is going to reach people that are in a high propensity interest of surfboards. Why is this important? I believe for everybody who's watching right now, if they started posting content of everything that they are interested in, everything. Not passion, but passions. Posted everything that's random to them. I just took up checkers. And the first video is them learning how to play checkers. So not only their passions, but their curiosities, the rise of curiosity content.

• 16:40Speaker 02

  You're curious, you're exploring, you're on training wheels, but you're learning. My brother AJ does not know how to ride a bike. I probably said that because I think it's funny. But if he started making content as a 39-year-old man about his journey on learning how to ride a bike, here is my belief of the world we now live in. For many of you, these random pieces of social content become the first indicator to a massive financial and happiness opportunity. The monetization of random content. You post something funny about sunflower seeds because you spit one out on your friend and you're like, that's funny, let's make another one. And you find yourself six months later, getting $5,000 from a sunflower seed brand to do content. It's about a very simple concept, which is why not?

• 17:25Speaker 02

  Why not post something random all the time that you're genuinely interested in? You're not watching this video and you're just going random for the sake of random because you believe I'm right. Though honestly, that's probably not a bad idea either, but obviously if it's grounded in truth and authenticity, it's gonna work better. When all of you start putting out more.

• 17:42Speaker 00

  What do you think?

• 17:43Speaker 01

  I, I think he's spot on. And the reason that works today is the algorithms of social networks are very different than they were when we first started. When we first started, you had friends. People followed you for a specific reason. You had friends and followers. Technically, when you first started, it was friends. Then it became followers, right? Because it would usually be people that, you know, and they would follow you for something specific. Entrepreneur content, marketing content for you and I, uh, self-help, uh, cooking, lifestyle, whatever it may be. Now, the way that algorithms work is if you post content, your followers and your friends don't necessarily see it. They try to figure out how the engagement is and who the video is right for, and they try to show it to more of those people versus just the people that follow you.

• 18:28Speaker 01

  And that's what I mean when I say he's spot on in which if you're interested in surfing, the way the algorithms work, even if you don't have any followers who care about surfing, they'll go and find the people that should see it. And if they engage with it and it does well, they'll continually just show it to more people who are interested in surfing. And eventually that can lead you to make money around that topic. I do agree you can make money from it, but if you wanna make large sums, call it 5,000, $10,000, and you want the money to be consistent, you can't, and Gary's not saying this, uh, I don't wanna assume he's saying this, but you can't, and, and he of course knows this, uh, really well.

• 19:09Speaker 01

  You can't just post one surfing video to get those sponsorships, to continually get those contracts around specific things like surfing, you would have to start producing more and more of that content. So then that way, you get paid from a surfing company. If you posted one video on surfing and it did really well, but you stopped talking about surfing, it's very rare that you're going to get companies reaching out to you, offering you money for surfing-related content. But just post on anything you're interested in, and then from there, you'll grow your reach and then you can figure out what you wanna double down on.

• 19:46Speaker 00

  So what I would say with Gary V saying post random content is it works as long as you're authentic, right? So I had a YouTube consultant reach out to me recently. She said, oh, all you need to do is just copy what all the other people are doing. Look at all these da, da, da. I'm like, but I don't wanna, it's not authentic to me. But, and Neil and I are a little older now, right? So maybe younger versions of us would post, you know, random, uh, Neil's journey to getting bulk, bulked, right? Like bulking up, for example. That can be a fun journey, right? And I bet you people would follow, like, people would follow along for that. Or me trying on my journey to get better at tennis, right? So these are all interesting things and it's not to say that I don't like posting about it, but, um, I think if you're younger right now, definitely do it. I think if you're older, you have a business already, you know, maybe you can just focus. If you're a little more established, you can just focus on one niche.

• 20:32Speaker 00

  But, but by the way, when you're younger, what do you have? You have a lot of what? Time. You don't have money, but you have time. So you might as well just try everything, right? You don't need to try to figure out how to place yourself in the niche, especially if you're listening to this right now and you're, you're like 20 years old. You don't need to worry about that right now. You kinda need to just test a bunch of things and figure it out. And we, we said this before, you throw spaghetti against the wall. And AI has never been more pro spaghetti against the wall, um, versus anything else that I've seen, so.

• 20:57Speaker 01

  Dude, you're so right. I remember I was going to a conference called. Uh, Web Summit. And it was in Canada. This was a long time ago. They have different versions of it. Some of them are called Collision, although I think they're changed Collision and got rid of that name and just now they call them all Web Summit. And I remember this was a long time ago and this is when Gary Vaynerchuk was talking about more about not creating content for the sake of creating content for social, like consider documenting your life and just living your life.

• 21:27Speaker 00

  Having someone follow you around.

• 21:28Speaker 01

  Uh huh. And it makes it easier. And you did that for a while. I think Noah followed you around.

• 21:32Speaker 00

  Noah followed me and then when he almost got ran over by a car or he almost ran into a car, I'm like, I'm not doing this anymore.

• 21:37Speaker 01

  Yeah. So my first time was at Web Summit and I did not know my team had sent someone to just record me. Some guy comes up, he's like, hey, what's up? And uh, he just kept recording. I'm like, what the heck is this? And I didn't know if it was like a random person and he just kept doing it. And I remember people would come up to me, ask me questions and he would just try to record it all. And then he was giving me fever. I'm like, what the heck is this? What's happening here? Like, oh yeah, we're, we're, we're trying this thing that, you know, Gary V talks about. And I don't think Gary V is actually wrong. I think he's right. That is a more efficient way to do it. But I also believe that works well for Gary V and it gels with his personality.

• 22:22Speaker 01

  For my personality, and it doesn't mean Gary's wrong, but for my personality, I personally did not like it. I like my privacy. Eric knows this. I'm, I'm an introvert more than extrovert. You would agree with that, right? I keep a lot of my life private. I did not like it at all. I told the guy very kindly to stop recording. And he's like, no, I was hired. I'm like, I'm the owner of the company. You'll get paid for the day. You no longer have to record. You'll get paid for whatever they promise you. I'm done recording. And I'm like, I don't want to be rude. I'm just more of a private person. I do not like a camera following me around. It's just me personally. I'm like, but you can go home, chill with your family if you have family and you'll still get paid. And we would recommend you, you're a nice guy. I'm not trying to be rude. This is just not me.

• 23:08Speaker 01

  You have to figure out the type of content and the type of marketing that resonates with you. And I think a lot of brands get that wrong, especially when they're creating social content. They just try to hop on with whatever the latest trend is. And that's a great way to get views, but that's not a good way to generate revenue.

• 23:30Speaker 00

  So let me show you this, Neil. So this is from a, you, you're talking about um, being authentic to your brand, right? So what I'm showing on my screen right now, there's this bakery called Astoria Chicago. Okay? So what it says, it's a, it's a cake. Okay. It says, you know, never supporting me, but asking for my resources is crazy, right? There's a lot of people like that in life, right? So this one got a hundred thirty thousand likes. It was posted on uh, likes. It was posted on uh, October fourteenth, which is pretty recent, right? Seven hundred fifty-nine comments, but a hundred thirty thousand likes. You have to imagine it's probably got millions of views. But it's like, this is authentic to them. Astoria Cafe and Bakery, right? This is actually creative marketing. Or by the way, if you can't figure out how to be more creative, guys, grooms, there's a little Shrek on this groom right now, right? These are ogre gummies. So each one is shaped like an ogre, right?

• 24:15Speaker 00

  So there's creative ways to do it that are authentic to you, but don't just say, you know, all of a sudden you're like a, you're a water bottle brand that became a skateboard brand. Maybe that's not so authentic. Anyway, guys, that's it for today and we'll catch you later.