How to Get Meta Muse to Recommend Your Product or Service

Meta Muse is now recommending products, and in one example it picked Beehiiv over Substack for a newsletter. Eric Siu and Neil Patel break down how to get recommended by AI: keep doing AEO and SEO, and get into new AI marketplaces and plugins early. Plus how Grok helped Neil's co-founder beat a $7,600 Google quote with one under $5,000. Growth Newsletter: https://levelingup.beehiiv.com/subscribe Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/Want to recruit great marketers? Find them here: https://marketingschool.io/hire Eric and Neil start with Rob Hoffman's example of Meta Muse recommending a client's product as the best option on the market, and Muse choosing Beehiiv over Substack for a newsletter. Eric says to get listed you still have to do more AEO and more SEO, and calls Muse, Grok and OpenAI the next surface for it. Neil shares how his co-founder got a $7,600 water softener quote from Google, then had Grok find more companies and chose a quote under $5,000. He says most businesses never see that revenue because they do not track it. They debate whether AI platforms will sell paid leads, and Eric says to get into new marketplaces and plugins the moment they open. They then turn to Meta's AI spending, the data center race, Karpathy's numbers on AI users, and AI capital spending as a share of GDP. Key takeaways◾To get recommended by AI, you still have to do more AEO and SEO◾Get into new AI marketplaces and plugins as soon as they open◾AI-driven leads are hard to track, so many businesses miss the revenue Chapters00:00 Meta Muse picks Beehiiv over Substack01:01 Muse, Grok and OpenAI: the next surface for AEO01:09 The revenue lost by not optimizing for AI01:46 A $7,600 Google quote vs a Grok quote under $5K03:16 The cost of not optimizing for new channels04:36 Will AI tools offer businesses more leads?06:07 Paid marketplaces inside AI platforms06:56 Will AI platforms keep results pure?08:13 Get into new marketplaces and plugins early08:58 Meta's AI spending and the stock drop10:05 Zuckerberg's all-in data center bet10:54 Will AI demand outrun data centers?11:54 AI in toilets, fridges and robots13:00 Marketing to the robot that shops for you13:17 Karpathy's numbers and why demand keeps growing14:51 AI build-out as a share of GDP15:36 Jevons paradox and autonomous ABM 𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗛𝗔𝗡𝗡𝗘𝗟Welcome to Marketing School, one of the top business podcasts with over 61 million downloads. Each episode delivers actionable marketing tips and strategies from two entrepreneurs who truly practice what they preach. The show is hosted by Eric Siu, founder of Leveling Up and Single Grain, and Neil Patel, co-founder of Neil Patel Digital and recognized by Forbes as a Top 10 Marketer. 🎙️ Learn More About the Hosts Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial Neil Patel: https://www.youtube.com/@neilpatel 📩 Free Resources Ubersuggest: https://www.ubersuggest.com/ Answer The Public: https://www.answerthepublic.com/ ✅ Subscribe for Daily Marketing Insights!

• 0:00Speaker 00

  Finding customer information shouldn't mean digging through emails, call notes, and spreadsheets. HubSpot Starter Plan brings all of those details together, so it's easier to track what's happening with every deal and what to do next. It pulls information from calls and emails. Then it gets to work, logging and summarizing them. Right after your call ends, HubSpot pulls next steps from your call notes and drafts suggested follow-ups. And it stays up to date for you, so you can build demand, win more deals, and spend less time on repetitive work. Your records, insights, and next steps are ready for you to act on. And you don't have to miss a beat searching for any of it. Try the Starter Plan for $10 a month. Learn more at hubspot.com. Hey, Rob Hoffman says Meta Muse now recommending for our client's product as the best option on the market. So you can see the muse up here, right? Yeah. It's like, hey, I want to start a newsletter. Which platform should I use? Please just choose one for me.

• 0:44Speaker 00

  And this has Beehive, done deliberating. It takes 0% of your subscription, Substack takes 10%. Da, da, da, da, da. But to get listed number one, I'll tell you one example. The other day, I was using my Grokbot. I was like, hey, I want to figure this and this out over here. I'm like, what should I use as a connector? It's like, you should use this connector. I went to it, no problem. Oh, it's like, oh, for $100, you get $5 discount. But for $300, you get $30 discount. I instantly put in $300 to get the discount, right? But I'm not really thinking about it. And even today, because there's all this Black October, like all these security issues happening right now. So I ran a CloudFlare security skill. And I was like, it's like, oh, it's going to cost you $100 to run this audit on all of your products right now. I'm like, do it, right? So it's just like, it's just doing it now. And I'm just like, well, how do you get listed for these?

• 1:27Speaker 00

  You're going to have to do more AEO, you're going to have to do more SEO. It hasn't changed, right? But I think getting recommended, because you have Claude Duet just came out this week, okay? Meta Muse, you have Instinct, you have Grokbot, you have OpenAI Dots. And this is just the next surface for AEO/SEO.

• 1:43Speaker 01

  It is, but most businesses don't understand the revenue loss that they're going to get by not optimizing for this. And I'll share a really recent example. My co-founder, who you know, sold his house in Las Vegas. And he's renting a house now until he figures out, you know, where he's going to build his next house.

• 2:04Speaker 00

  He's going to move here?

• 2:05Speaker 01

  No, no, no, he'll stay in Las Vegas. He got a really good deal, so like, sometimes you just take the money when someone offers you a lot of money for something that you built in two years and you lived in it only for a few months.

• 2:18Speaker 00

  Yeah, that reminds me of someone else I know.

• 2:20Speaker 01

  Yeah.

• 2:22Speaker 01

  So in his new rental, he has a really good price. The landlord will not pay for stuff like curtains or water softener. In Vegas, because of the weather, water softener is a nice feature. So he calls up a company, a company for water softener, he Googles. Quotes him $7,600.

• 2:40Speaker 00

  And you said he Googled it?

• 2:42Speaker 01

  He Googled it.

• 2:42Speaker 00

  Okay.

• 2:43Speaker 01

  All right. He used to use Claude a lot more, but now he's been using Grok because of the usability is just easier for him.

• 2:49Speaker 00

  Grokbot?

• 2:49Speaker 01

  Uh huh.

• 2:50Speaker 00

  Okay.

• 2:51Speaker 01

  So then he has Grok, just find more companies to schedule appointment, come to his house, based on when he's free as well. Three companies come. He got the cheapest quote, uh, $4,000 something dollars, I think it was $4,800, so less than five grand. And he's going to go with the company and sign up with them. The problem is, is that company,

• 3:14Speaker 01

  like most companies, never really optimized to be shown in, you know, GEO or, you know, optimizing for these bots. But the ones who are, and the ones who are getting pulled and are showing up, are generating revenue that you can't really track. Like, as a business, you're not really, most businesses, they don't have the tracking, they're not asking questions. They don't really know that they got that appointment because of Grok. And if they optimize more for Grok, they can get more of those appointments and they can win more business or optimize for Claude or ChatGPT or Gemini or whatever it may be. But businesses miss out on that. It's just like the same thing with like the iPhone Duo. People think about, oh, the cost.

• 3:58Speaker 01

  I gotta, you know, if you're optimizing for Grok, oh, this costs me money. Oh, uh, Grok costs money to use. Oh, uh, the iPhone Duo is $2,000, at least in the United States. People forget, yes, there's costs that all these consumers pay to use this, and some of them have free plans. Some of these products cost money. But what's the cost of not actually optimizing your business for these new devices or channels? So if you don't optimize for Grok, even though it costs you money or Claude or ChatGPT, you're losing a lot of potential revenue. Same with the iPhone Duo. How many businesses are not optimizing their web experience for the Duo? And Eric made a good point, he ordered it. He's probably going to cancel it and wait for the next generation to come.

• 4:40Speaker 01

  Because a lot of apps aren't compatible for it. But if you don't adapt to these devices, and we already know based on how quickly the Duo sold out, and now the shipping time is, I think, Jan 25th roughly. You are screwed, because if it's that popular and more and more people are going to purchase it, and it's expensive device, that is ideal customer because they have money, at least for a lot of business owners. So if you don't optimize your experience for these devices or for these channels, you lose out on a lot of revenue as business owners and marketers.

• 5:10Speaker 00

  So I have a couple of things here. So, by the way, the example Neil just gave, so let's say a water softener, or let's just say a plumber, for easy example, okay? So you go through Grokbot, Grokbot recommends a plumber. I suspect that a Grokbot or any of these other tools, these agents, will notify that company that, hey, we got you this customer, would you like more? Would you like us to optimize it for you? You know why? Because yesterday I was sitting on my Grokbot, because I've been using that most of the time now. I'm like, hey, because I have a good relationship with the Grokbot team, so they give me all the early releases, all these things, right?

• 5:42Speaker 01

  You're saying Grokbot will, you think they'll eventually notify people?

• 5:46Speaker 00

  Yeah, because it's not hard. Because yesterday I was using Grokbot, I was like, hey, like, I have a good relationship with the Grokbot, the SpaceX team, right? They hook me up a lot. I would like a good relationship with the OpenAI team, the Claude, the partner, the creator team, and you know, so and so, you know, insert large language model here. It's like, okay, these people over here, you should email these people, I've drafted this for you, you should also DM them on X, I've drafted it for you. Do you want me to send it? Yes, right? That's not hard to do. Similarly, on my Grokbot, I have a competitor ad thing. I just made this for fun. I was like, hey, whoever engages with Profound's posts on LinkedIn or their ads, I want you, if they're ICP fit, let me know. Earlier this week, it's like, these four people engaged X amount of times over here, you should reach out with this angle over here. So it's not going to be hard for Grokbot or any of these agents to put that together, saying, hey, we got you this customer, do you want us to get you more?

• 6:31Speaker 00

  Because more and more people are just going to use this more. I think Meta is already reporting that they're making good money from this. Elon is like, Grokbot's the biggest usage I've ever seen with anything. I think they're all just going to grow really fast.

• 6:41Speaker 01

  I think they're all going to grow really fast. And I think they're going to do a version of what you're saying, but a little bit different. And you could be saying the same thing. When they reach out to people, they'll say, would you like to advertise on Grokbot?

• 6:53Speaker 00

  Exactly.

• 6:54Speaker 01

  Right?

• 6:54Speaker 00

  And would you like us to do it for you?

• 6:56Speaker 01

  Correct. But even if you get someone for free and someone becomes a customer and there's a way for them to close loop, they'll be like, hey, by the way, we filled out this form for a customer. If you would like more of these leads, you can actually advertise in our marketplace or set a ad here.

• 7:08Speaker 00

  It used to be Google back in the day, right? Google was already doing this, like, hey, would you like more customers, we're already sending this to you, right? So I think that was already default, like, to be expected. But I think the next angle is like, usually Google will never offer AEO/SEO services to, you know, for their own system, right? But I think now it's going to be cost-effective enough where any of these can offer a version of AEO, GEO, whatever you want to call it for the agents.

• 7:28Speaker 01

  I do, the reason, and I think you'll change your mind on this, the reason I don't think they'll do it is because they don't want, they want-

• 7:37Speaker 00

  People that game their algorithm?

• 7:38Speaker 01

  No, not just game their algorithm. They want you to know as a user that whatever you're, that they're sending to you is the best option for you.

• 7:46Speaker 00

  It's pure.

• 7:46Speaker 01

  It's pure.

• 7:47Speaker 00

  Yeah, yeah.

• 7:47Speaker 01

  And I know you agree with that, but I do see them doing it with the advertising portion. Google's version of it was when you used to do Google searches back in the day, when they had sponsored errors, they would like, want your ad to show here, right? They were using some text like that, people would click it, you get into AdWords or Google. Yeah, Google AdWords now is called Google Ads. I still say AdWords.

• 8:06Speaker 00

  Yeah, me too, that's how old they are.

• 8:08Speaker 01

  Yes.

• 8:08Speaker 00

  Yeah.

• 8:09Speaker 01

  And then you can sign up and then you go through the flow. But I do believe when they fill out a form, the message is like, hey, we sent you four leads this month. You can actually get more of them from advertising in our marketplace. They're not saying, hey, we will influence organic results. They're saying, hey, you could just advertise here when people ask questions.

• 8:28Speaker 00

  So you're probably right on that one. I might just agree right now on that one. Frictionless Growth Marketing hosted by Sonya Thompson is brought to you by the HubSpot Podcast Network, the audio destination for business professionals. Frictionless Growth Marketing hosted by Sonya Thompson shows how modern brands grow by removing the friction in their marketing and customer experience that pushes customers away every single day, often without leaders even realizing it. Each episode delivers practical insights, real brand examples, and conversations with marketing leaders, showing brands how to win with the new rules of growth, identity-driven marketing, cultural relevance, and frictionless customer experiences. Listen to Frictionless Growth Marketing wherever you get your podcasts. Real quick, if you want to acquire customers faster and more efficiently this year with the latest strategies and tactics,

• 9:13Speaker 00

  then check out Single Grain.com. That is my ad agency, again, www.SingleGrain.com. Check it out. And if it seems like a fit, we'll get in touch and help you with a free marketing plan. I will say, though, you're going to see more surfaces. They're going to attack more surfaces aggressively. So for example, Grokbot or ChatGPT, right? They have, to your point, first mover advantage. Once they have the marketplace come out, you got to get on it like immediately. Once they have the plugins come out, you got to get on it like immediately. You can't wait. The moment you wait, someone else gets ahead of you. So yesterday I was looking at the connectors for Grokbot. It's like, oh, we have these four marketing plugins over here. I'm like, that's such a good opportunity for any marketing company to get more of their software in there fast now. Because I've seen some in there where like, I'm like, oh, this is like some YouTube influencers product over here. Like, why is this product in here?

• 9:56Speaker 00

  They're just in bed with a lot of these people right now, and if you have a good relationship with them- You're a creator or you're like a notable company, they're happy to partner up with you.

• 10:04Speaker 01

  Uh huh.

• 10:05Speaker 00

  So you should do it now.

• 10:07Speaker 01

  Yes.

• 10:07Speaker 00

  Yeah.

• 10:07Speaker 01

  Although people are worried now with all these L L Ms. Uh, and their AI spending, you saw Facebook's stock tank this week because of their, uh, their.

• 10:16Speaker 00

  I thought it went up.

• 10:17Speaker 01

  No, they beat quarterly earnings, but I'm a hundred and ten percent sure.

• 10:21Speaker 00

  I'm sure you're right. I just wanna look at it.

• 10:22Speaker 01

  Uh, it, it went down this week because they announced quarterly earnings, but Zach also announced how he's spending more money on AI and infrastructure.

• 10:31Speaker 00

  Yeah.

• 10:32Speaker 01

  And, uh, the whole market has been, uh, tanking when it comes to like the core weaves and Neo Clouds and all of them. Cause people are like, you guys are overspending.

• 10:41Speaker 00

  It's very debt field. So actually here, here's a good thing. So not a good thing. I, I listened to this. By the way, I, I, I did analysis. I'm gonna show you in a moment, but, um, so I listened to a podcast with Mark Zuckerberg, Alexander Wang, and, uh, I think I told you, uh, Patrick John Golison from the Stripe.

• 10:56Speaker 01

  Guinness, the beer.

• 10:57Speaker 00

  Yeah, the cheeky pint, cheeky pint, right? So what Alexander, I think, oh no, Mark Zuckerberg and Mark Alexander made a good point here. So Alexander from, from scale.ai, right? And he's like, dude, in this type of situation, you can't actually project this out. You can't forecast this out. So I think I told you.

• 11:13Speaker 01

  Forecast what out?

• 11:14Speaker 00

  The data center spending, all the heavy spending that they're applying right now. This is like a winner take all situation or like a winner take most. Um, where you can't actually say, I'm gonna wait to see how the numbers pan out. You actually just have to spend on the data, the capex right now for the data centers, right? And so what happened with Alexander Wang is that he, whenever they had executive meetings, the CFO would pull him aside and say, hey, man, like it doesn't work. This is gonna be really bad for, for meta, right? And kept pulling him aside like, hey, man, like, are you sure this is gonna work? Da, da, da, right? And then Mark is, Mark, the good thing with Mark Zuckerberg.

• 11:45Speaker 01

  By the way, that is a CFO's job, by the way.

• 11:47Speaker 00

  Totally.

• 11:48Speaker 01

  Yeah.

• 11:48Speaker 00

  She's, she's not wrong for, they're both doing their job, right?

• 11:50Speaker 01

  Yes.

• 11:50Speaker 00

  But Mark, this is when it's helpful to have the founder involved. Mark is like, hey, we're gonna do this. We're all in on this right now. Let's go for it. Which is why you see the, the, the capex is so high for the data center spending, which they think they still need more at this point. So.

• 12:03Speaker 01

  Yes. And the, the part of that I don't have a grasp on. Everyone talks about, so on the All In Podcast, you had, uh, Ben Horowitz, I was on, I think the latest episode. And he was talking about how he called Andy, uh, Jesse.

• 12:20Speaker 00

  Jesse from Amazon.

• 12:21Speaker 01

  Uh huh, the CEO. And I think it was something like, oh yeah, we'll get caught up by twenty twenty eight. And Andy Jesse was just like, no, we won't. There's way more demand. We will not be caught up in twenty twenty eight.

• 12:34Speaker 01

  Uh, I believe what Andy is saying, because AWS is one of the biggest providers and for him to say that they don't have enough, uh, there's way more demand than what they can handle by twenty twenty eight. The, the part that I don't know, when it comes to AI and even marketing, we are now marketing on ChatGPT, right? We're now marketing on Claude. We're now marketing to Grokbot. We are now marketing to agents slowly, like Muse and stuff like that that will go and do, uh, tasks for you.

• 13:04Speaker 01

  What happens when AI gets integrated into, it's already starting with your toilet. I saw some devices on the toilet.

• 13:09Speaker 00

  On my toilet?

• 13:10Speaker 01

  Not, not your toilet. No, no, but there's, there's toilet devices that now have AI.

• 13:14Speaker 00

  Yeah, yeah, yeah.

• 13:14Speaker 01

  Uh, there's fridges that are coming out that have AI enabled in them. So you can start, there'll be screens, some fridges already have screens, but you can start ordering groceries on fridges. You can start marketing there. It can start analyzing the ingredients in your fridge and tell you what to cook.

• 13:29Speaker 00

  Analyze your stool.

• 13:30Speaker 01

  Yeah, that's for the toilets. What happens when you have the robots, right?

• 13:36Speaker 01

  Just out there like all the humanoids or whatever they end up looking like. How many more, how much more compute are you going to need or data centers? Forget compute, how many more data centers are you gonna need to just run all of this stuff, right? And I don't think people actually know if we need a lot more or a little bit more. I, yes, we need more than what we have now, but I just think it's a big unknown.

• 13:58Speaker 00

  Yeah.

• 13:58Speaker 01

  But the flip side on it is I do also think it is gonna change the life we market because everything offline and online is gonna be purely digital.

• 14:07Speaker 00

  Yeah.

• 14:07Speaker 01

  And you're gonna have to market to everything. You're gonna have to market to that robot that when the robot goes to the grocery store and does your shopping for you, that it should buy your products versus someone else's products, even if yours is ten cents more.

• 14:22Speaker 00

  Well, let me give you my reasoning and then we can, I think this could be an open conversation, right?

• 14:26Speaker 01

  Yeah.

• 14:26Speaker 00

  So we, we discussed this before. So Andre Karpathy, right? So there's only point two percent in the world, only twenty million people in the world that use AI and they're actually getting productivity. So a lot of people using it for coding, right? Verifiable work such as coding or math, for example, right? Um, and only five thousand are at the frontier. Then you have the rest of the world, right? Now, the other thing is you see this iPhone over here. Why do we need an eighteenth generation? Not even eighteenth, there, there's like pro and all this. So this is like the twenty twenty four generations of this stuff, right? Why do we need so many? Cause humans have always wanted more. Humans' needs are never like, Neil, you look at yourself right now, look, go back twenty, thirty years. Do you think you would have ever needed more? But yet today you still want more. Don't you want more? Your demands are higher, right?

• 15:09Speaker 01

  Not, not just that, dude, I used to have an iPhone before and it would go for three, four years and I wouldn't get another one. Now I'm like, I need one every single year. Why?

• 15:16Speaker 00

  So, cause we're insatiable with our demands. So our demand is just gonna get higher and higher. And so if only point two percent of the world's using it like this right now, I believe that we're gonna need more compute. And that the problem is like, if you're Anthropic, for example, because they didn't press hard while OpenAI kept pressing hard on more compute, they got constrained until they did the, the SpaceX deal. And that would have been catastrophic for them, I think, if they didn't do that deal.

• 15:36Speaker 01

  Yes.

• 15:36Speaker 00

  Yeah. So that, that's how I see it at least. And then you're, you're, you're, Gary sat in that seat before I said Neil's a numbers guy, right? So I think this actually makes a lot of logical sense to you.

• 15:45Speaker 01

  Yes.

• 15:45Speaker 00

  Yeah.

• 15:46Speaker 01

  Uh, but I, I do believe we haven't seen even how much compute we're, or data centers we really need to run.

• 15:52Speaker 00

  I think our kids are gonna think we're idiots in the future.

• 15:55Speaker 01

  That, that for sure. I agree on. Dude, here's something interesting. Heathen sent this to me.

• 16:00Speaker 00

  Yeah.

• 16:00Speaker 01

  Um.

• 16:01Speaker 00

  That's Neil's brother-in-law.

• 16:03Speaker 01

  Yeah. So check this out. I'm gonna turn it sideways so you can see. Total capital expenditure boom percentage of GDP canals, point six six percent.

• 16:13Speaker 00

  Uh huh.

• 16:14Speaker 01

  Railroads, two point, uh, two, four percent.

• 16:17Speaker 00

  Which is, by the way, railroads are the AI back in the day.

• 16:19Speaker 01

  Uh huh.

• 16:20Speaker 00

  Yeah.

• 16:20Speaker 01

  Uh, electrification, point five percent, highways, one point one three percent, telecom and fiber, one point one. AI build out till twenty thirty two. Keep in mind, we haven't even got there yet. It's saying side percentage of GDP only three point six three percent. It's not crazy or out of whack. Uh, yeah.

• 16:38Speaker 00

  Worth it.

• 16:38Speaker 01

  Is it gonna be three point six three or three percent or whatever? Maybe it's gonna be big, but

• 16:42Speaker 00

  Yeah.

• 16:43Speaker 01

  you need it for running everything.

• 16:45Speaker 00

  Think about it. When the internet first came out, you and I never knew how big the internet would be.

• 16:48Speaker 01

  Yeah.

• 16:49Speaker 00

  Right? And it became what it became because of Jevon's paradox, right? And so, um, and by the way, like all this other stuff is becoming possible now. Like earlier, I just talked about the concept of autonomous ABM. If your ICP engages with your competitors, ads or the posts over here, you can automatically send them a cold, cold outbound, right? Or if they engage with anything, like, by the way, I, I did this with my Grokbot the other day. I'm like, hey, look at all my followers right now. Tell me who are M and A targets. Tell me who are, uh, recruit targets. Tell me who are ICP fit. It's like, you have five hundred eighty one people that are ICP fit. There's a CMO of Dosipov, CMO of, of this company over here, CMO of this company. These agencies over here seem to be like a good size over here. So these are things that I couldn't have done before. And then I was like, oh, do it on Lily Ray's, uh, uh, X profile. How much is that gonna cost to scan all her hundred twenty thousand followers?

• 17:32Speaker 00

  Well, if you remove less than one hundred followers, that, that will cut it down from twenty five dollars to fifteen dollars. Okay, scan it. And then it started reaching out to people for recruits, like, and they're like, I'm interested, but how did you get my, my information, right? But like, that, that is the world we're going to do. It's gonna be a world of more and more abundance, just more. Anyway, guys, that's it for today and we'll catch you later.