Grant Cardone Goes All-In On Bitcoin — Why Mass Adoption Is Inevitable

Grant Cardone explains to Brian Rose why he has gone all in on Bitcoin, how he pairs it with cash-flowing real estate, and why he wants to take it public. 💰 Source hot AI deals in our Investment Club https://lr.academy/ai-investment-club/?utm_source=podcast&utm_medium=shownotes&utm_content=39813110&utm_campaign=ic 🏦 Invest in luxury Dubai property https://lr.academy/property-investment-g/?utm_source=podcast&utm_medium=shownotes&utm_content=39813110&utm_campaign=pc 🍿 Watch the full interview with chapters and transcripts for free https://londonreal.tv/grant-cardone-goes-all-in-on-bitcoin-why-mass-adoption-is-inevitable/ Chapters 2:36 Brian's welcome and Grant's $5.2 billion update 6:06 How Grant ended up owning Bitcoin in 2013 9:58 Putting real estate and Bitcoin into one LLC 15:55 Meeting Michael Saylor: 85/15 or 50/50 18:49 Why most digital asset treasury companies will fail 23:54 The road to going public 29:44 The debt market light bulb moment 36:31 Tokenising real estate 38:44 Orange-pilling 1,500 real estate investors 49:40 Trump, tariffs and the Fed 57:47 A consumption tax instead of income tax 1:03:37 The California fires and the governor idea 1:07:32 Why Grant is ending the 10X conferences 1:16:42 Wall Street meetings and the public company CEO path 1:22:17 Growing the family business 1:33:15 A message to Americans: no excuses, and AI 1:44:52 Dubai, faith and hustle 1:51:57 Where Grant sees himself in the future

• 0:00Speaker 00

  We now have the largest real estate Bitcoin portfolio in the world. For the first time in my life, and I've never said this publicly, a trillion dollars became a real target for me. I went and talked to Mike Saylor. He's like, look, man, you need to add Bitcoin to your real estate. You need to do what I'm doing, but I'm not public. He literally said, that's your fucking problem. I'm telling you how to get rich. I said, I'm thinking I'm gonna go 85% real estate, 15% Bitcoin. He's like, that's a pussy fund. Literally, that's what we call it.

• 0:29Speaker 01

  We've been here on the blockchain for four years. What took you so long, Grant?

• 0:32Speaker 00

  I've owned Bitcoin since 2013. I just never talked about it. I was giving Bitcoin for a speaking gig and I'm like, I don't know what that is. I think it's a very important lesson in life. Just because you don't understand something, it's not a reason to say no to it. The Bitcoin community needs to quit saying that people are priced out. Oh, my God, it's so unfair. We printed so much money, nobody can afford a home. Wrong. It's never been easier to buy a house.

• 1:00Speaker 01

  Off camera, you said, I'm going in a different direction. What do you mean?

• 1:04Speaker 00

  We had these large business conferences that we did. We did our last one, you know? Everything has a shelf life. Do we wait for the marketplace to end us or do we end us? The solution to the problem is me. I need to go find a target, achieve the target, not quit on the way there. I know I have unbelievable gifts that I have not touched. It's not even about passion. It's me being curious. A man that is not curious is gonna look old.

• 1:41Speaker 01

  Hi, it's Brian Rose from London Real. You probably know that we've just recently been replatformed on YouTube after 25 months completely in the dark. The truth is, I really need your help. What I really need you to do is click on that subscribe button right now. Like this video and maybe even leave a comment or share the link with friends. We're really fighting against an algorithm that's tried to keep us quiet for so long. And the more subscribers... We have the more people watch our content, the better guests we can bring you, the better content, and we can continue transforming lives. We've been doing this for 14 years now. I want to do this for another 14 years, but I really need your help. So click on that subscribe

• 2:25Speaker 01

  button, like the video, leave a comment, share this, and we're going to continue to bring you more and more great content. Thank you. This is London Real. I am Brian Rose. My guest today is Grant Cardone, the entrepreneur, bestselling author, real estate mogul, and global sales trainer, whose 10x philosophy has influenced millions around the world. You've built a $4 billion real estate portfolio, created a massive online education empire, and reshaped how people think about money, ambition, and financial freedom. Recently, you shocked your industry by going publicly all in on Bitcoin, arguing that the future of wealth will be built on hard digital assets,

• 3:08Speaker 01

  decentralized systems, and the collapse of the old financial order. You've embraced Bitcoin not just as a hedge, but as a core long-term store of value, and you begun teaching millions of followers why it's becoming indispensable for entrepreneurs, investors, and families around the world. Today, I want to go deep, not on your past, but into the new Grant Cardone mindset, Bitcoin, digital assets, de-dollarization, global instability, and why you believe the middle class will get wiped out unless they adapt fast. Grant, welcome back to London Real.

• 3:41Speaker 00

  Good to see you, man. Always good to be with you and London Real and the red tie and the red puffy. I mean, you got that thing on lock, bro. I mean, they should give you a trademark for that look right there, the pinstripes.

• 3:54Speaker 01

  Thank you, man.

• 3:56Speaker 00

  Hey, I've added a billion too, since I talked to you last. So I don't want to take that haircut. I don't want to start this interview with fake news. So we're at $5.2 billion.

• 4:08Speaker 01

  Wow, that's incredible. I remember when you were sub-billion.

• 4:12Speaker 00

  Let me tell you, let me just add one other thing so you're up to date with me. Since I saw you last, because I think success is very important and people should. They should share what they're doing. You can't just let your, your, believe that you're going to do something and the world's going to know what you did. Since I left, we built a consulting company out like an Ernst Young for medium sized businesses, a 10x health system that's only three and a half years old. And we continue to expand our education business out. Those companies are worth probably four or five billion dollars today. Maybe, maybe, could be as much as eight with 10x health system.

• 4:52Speaker 01

  Wow, wow.

• 4:54Speaker 00

  And I was just with you, dude. I was just with you. So all I'm saying to Americans is go do big thing, or to all people, not just Americans, but go do big things and make sure you let people know that you're doing big things. Otherwise, nobody's going to know what the hell you're doing.

• 5:08Speaker 01

  Yeah, I like that. You got to talk about your success and celebrate it and communicate it. I remember when you were sub billion on assets managed. I remember that. And I think you first came here in 17, when you first sat down in my studio. And I remember the night before thinking, why the hell am I having this guy on my show? And then you came in and you were as real as it gets, Grant. You dropped right into some of your biggest struggles. You were honest, you were real. And man, I've learned a ton of, from you over the years, for sure. And so, man, lots to talk about today. I also want to hear about the future. I had no idea your other companies were, you know, worth billions as well. I'd love to talk about that, too. But look, let's start off with the blockchain and digital assets. I mean, you know, this is new and it's exciting to watch. And I saw

• 5:53Speaker 01

  your interview with Michael Saylor and people should all watch that. We had Michael on back in 21 and 22, and he's obviously considered an OG in this industry. But we've been here on the blockchain for four years. What took you so long, Grant?

• 6:06Speaker 00

  Well, I've been, you know, I've owned, I've owned Bitcoin since 2013.

• 6:10Speaker 01

  Okay, there we go.

• 6:11Speaker 00

  You and I just never talked about it.

• 6:12Speaker 01

  That's true. That's true.

• 6:14Speaker 00

  So I was building out my real estate portfolio. And about seven years ago, we started raising money, allowing other people to invest with us in the real estate. But every once in a while, I'd go dabble in this thing called Bitcoin. I was given Bitcoin in 2013 for a speaking gig. I was given 115 pieces. Two executives in the company said not, that we didn't want to take it. And somebody wanted me to speak in Vegas. And they said, we'll give you, we'll give you Bitcoin. We don't have money. And they both said no, and I overheard it and I'm like, hey guys, the fact that we don't understand it, that is not a reason to say no to it. Which I think is a very important lesson in life, just because you don't understand something.

• 6:59Speaker 00

  Some of the things that I have not understood have been the best things for me in life. And the old grumpy man always says no first, and I don't want to be that guy. So I'm like, hey guys, let's investigate, the man's offering us work.

• 7:14Speaker 00

  And this was 2013, I needed the work. It wasn't, it wasn't like I'm some like, I still need the work today, by the way, for all you guys out there, I'm still hustling. And, and probably harder than 2013, but I said, look, he's offering us work to, he's offering me my purpose line, which is to help people. He's giving me a forum where I can go speak to an audience of people where I can help them. I have expertise in this space, forget what he's paying us or how he's paying us. Say yes to the guy and let's figure out how to work the, the, the financial piece out. There's got to be a financial piece. And then they're like, yeah, we're going to give you 115 Bitcoin.

• 7:58Speaker 00

  And I'm like, man, I don't even know, I don't know what that is. I didn't blame it on them though. Um, which I think is really, really important for people quit saying no to things they don't understand. I said, look, is this have, like, what is it called? He's like, it's BTC. And I said, is BTC, true story, is BTC in any category of STDs?

• 8:20Speaker 00

  And he said, no dude, that's how little I knew about it, right? So I said, look, man, this is what I'll do. I'll take, you gotta show me where to put it, where to keep it. I'll take it. I need to sell off enough to pay for my, my flight over there and back. And then, you know, I'll come do your gig. Well, I still have that Bitcoin today.

• 8:39Speaker 01

  Wow, and you didn't lose it or misplace it?

• 8:42Speaker 00

  No dude, I didn't lose it, misplace it. I don't, I don't lose shit.

• 8:45Speaker 01

  Wow, that's.

• 8:46Speaker 00

  I let my wife and kids lose shit. I don't lose shit.

• 8:49Speaker 01

  Look, that's, that's impressive.

• 8:54Speaker 01

  You know, that you kept it and that you took it in 13.

• 8:57Speaker 00

  Yeah, yeah. And then, and then, and then I've been adding, I added it 16,000, I added it 30, I bought it at 60, watched it go back down to 15, but it was little pieces, right? And then my brother sat down with me and he's like, hey, what's your cash flow from your real estate now? Because at this, by this time, I've been buying real estate since I was 28 years old. And the, I said, Gary, my, my cash flow from the real estate is like a million six a month, every month, dude. Like, this has been going on for clockwork for 12 years. And he's like, go to this website, I think it's called Hold Something, it does an analysis of if you would have done this or that.

• 9:39Speaker 01

  Right.

• 9:40Speaker 00

  And so I looked at my cash flow, if I'd have put my cash flow, which I didn't need, by the way, I've never stopped working. I have all this passive income, but I never stopped working, as you know, to earn more income. And I put it in there, dude, I would be worth like $42 billion. And then what we did was we started, I started experimenting with taking the real estate, part of the cash flow from the real estate, and I started buying, adding Bitcoin, a little bit at a time. And then January this year, I said, let me, I'm gonna go try this on my audience and see how they respond to it. So we did our first real estate Bitcoin deal in January, it was an 85, 88 million dollar transaction,

• 10:21Speaker 00

  72 million dollars of real estate, about 16 million dollars of Bitcoin. And then we, we, we, we allowed people to invest with us in that, where we basically fused the real estate, we paid cash for the real estate, we paid cash for the Bitcoin.

• 10:37Speaker 01

  Okay.

• 10:39Speaker 00

  And we put the two together in a, in a, in a company, in an LLC, limited liability corporation. And then we put the fundraising around it. So that the 100 or 200 investors that came in, they all now own a equal piece, or their piece of this piece of real estate that cash flows, and this Bitcoin that we now own without, with no debt.

• 11:04Speaker 01

  Wow.

• 11:04Speaker 00

  And we just, we just finished our fifth one, the, we just finished our fifth one. Um, last week, uh, it was $235 million of real estate and $100 million of Bitcoin.

• 11:17Speaker 01

  Okay. And so you just, you have those two assets in the LLC and then you also take some of the cash flow from the real estate and buy more BTC?

• 11:26Speaker 00

  Yeah. And then every month, well, the, the first deal we did, the first deal we did, it went, and I'll send you the pictures of it so you can insert it.

• 11:32Speaker 01

  Please.

• 11:32Speaker 00

  It was, it was cash flowing $3.6 million a year, 300 grand a month. So every month we buy $300,000 Bitcoin. So let's say two to three or four Bitcoin a month get added. So that account has, since January, I think we have 175 Bitcoin in that real estate investment and we have the real estate. So the real estate's hopefully going up, the rents are climbing, going, getting better. We're doing a better job of managing the property, lowering expenses, increasing income and the Bitcoin, they're working together. So we're not sure really which one's hedging which one.

• 12:08Speaker 01

  Okay.

• 12:09Speaker 00

  They're hedging each other, right? Cause one's very volatile, as you know, and the other one's very stable. But what we didn't know, Brian, was we didn't know how our audience would respond to it. I knew I would do it.

• 12:19Speaker 01

  Yeah.

• 12:21Speaker 00

  And I didn't, I didn't want to go, the concept is we're going to build this portfolio. We, we now have the largest real estate Bitcoin portfolio in the, in the world.

• 12:31Speaker 01

  Wow.

• 12:33Speaker 00

  Um, short of Japan, uh, the planet, uh, planet.

• 12:36Speaker 01

  Meta planet. Yeah. I know Dylan LaFleur who runs that.

• 12:39Speaker 00

  But they ducked off all their hotels except for one, which I think is a mistake.

• 12:43Speaker 01

  Okay.

• 12:44Speaker 00

  Because I don't want to be a Bitcoin only business.

• 12:47Speaker 01

  You don't want to be a treasury, a digital treasury, basically, a debt. We'll talk about those. I know you have some opinions on that. So you mix it. You have two assets, real estate and the Bitcoin, and you think they work well together because one's super volatile and one's much less volatile. And you can use the cash flow of the real estate to buy Bitcoin. And when you went to launch this vehicle in January, were you worried or had you already done a few tests and did you know that it was going to be oversubscribed?

• 13:12Speaker 00

  Yeah. Yeah. No, I was, I was a bit concerned about my, because look, I've been pitching cash flow, cash flow, cash flow, you know? I got sweatshirts with cash flow on them. I got hats with cash flow on them. Yeah, I have, there's a song made about me called the cash flow guy. So what we're doing here is we're taking the cash flow from the real estate every month, the 300 grand in the Melbourne case, which is that name of that property, and we convert that to Bitcoin. We don't distribute cash flow to the investor anymore. So I had to go to my investor and say, hey, guys, this investment is for those of you

• 13:50Speaker 00

  who no longer need more cash flow. Okay. So for instance, I don't need more cash flow. At some point in life, hopefully, everybody watching, you're going to get, you're going to get passive income. And I'm not saying people should go do this as their first deal. But at some point in life, you want to get enough passive income, then it pays all your bills and their surplus. So my, my strategy, my wealth strategy is I earn income, I invest all of it. I spend none of this earned income. You and I have talked about this. I earned income, I, I use the income to buy assets. So I have no money to live off of, and I only live off the passive income of this investment over here.

• 14:33Speaker 00

  So that squeezes down the number of things I can invest in. Like if I went and bought Bitcoin, it doesn't cash flow. I can't do that in the beginning because I need to live off of something, which is my passive income. So in this case, what we're doing is we're just squeezing the cash flow from the, from the, the real estate. Our tenants are basically buying our Bitcoin.

• 14:51Speaker 01

  Right.

• 14:53Speaker 00

  And, and then every month we add three or four pieces in that first piece. Now, in the last deal we did, see, I didn't know if not, I didn't know if my audience was going to respond to it, my investor base. We had money come in three times faster. The check size was almost three times bigger.

• 15:13Speaker 01

  Wow.

• 15:14Speaker 00

  And the age group changed.

• 15:17Speaker 00

  The demographic of the investors age, what do you think it did, up or down?

• 15:22Speaker 01

  Down by 10 years.

• 15:24Speaker 00

  Okay, so we should, we should allow your audience to post, do you think it went down by how many years or did it go up? And then come back to this and I'll answer it later in the interview once they have enough time to load it up. You want to do that?

• 15:37Speaker 01

  Yeah, I like that. Let's do that. All right. Put, yeah, yeah, yeah. Let's do that. All right. And put your responses below. Yeah, okay.

• 15:44Speaker 00

  You know, it was a very successful project. We did our first one. We're on our fifth one now. Okay, now the, the, the fifth deal that we did, because now I had confidence.

• 15:55Speaker 00

  The first deal we did, we did 85% real estate, 15% Bitcoin. Okay, I went and talked to Mike Saylor about this back in January. I was telling Mike what I wanted to do. He's like, look, man, you need to go public. You have a very trusted audience. You need to add Bitcoin to your real estate and you need to be aggressive with it and you need to, you need to build this into a big real estate Bitcoin treasury company is what he called it. You need to do what I'm doing. I said, but I'm not public. He's like, he literally said, that's your fucking problem. I'm telling you how to get rich.

• 16:25Speaker 01

  Okay, and you met him in January? And how did you meet him? And why did you listen to him?

• 16:30Speaker 00

  Yeah.

• 16:31Speaker 01

  Yeah. How did you meet him and why did you listen to him?

• 16:34Speaker 00

  Oh, well, my brother got the meeting.

• 16:36Speaker 01

  Okay.

• 16:36Speaker 00

  My brother said, hey, I'm coming down to Miami. I'm gonna meet with Mike Saylor. You want to come with me?

• 16:40Speaker 01

  Okay.

• 16:41Speaker 00

  Said, yeah.

• 16:43Speaker 00

  So, uh, Gary, Gary had been trying to orange peel me. We, we, we're in spaces, you know, two or three times a week. This is my twin brother and, and, uh, he, he's extremely orange peeled, like.

• 16:54Speaker 01

  He's been in crypto for five or 10 years?

• 16:58Speaker 00

  Uh, I, I don't know how many years he's been in it, but, but he's definitely like, he's down the hole, down, he's down the hole, bro.

• 17:06Speaker 01

  Uh, yeah, I met him at the consensus conference in Austin years ago. So I knew he was going down that track. But okay, so he sets up the meeting with Saylor. Did Saylor know who you were? Cause you guys are both Florida guys.

• 17:17Speaker 00

  Mike, Mike, it shocked me, dude. He's like, look, I know all about you. I know your 10x thing. I know your brand. I know your conferences. I see you online.

• 17:25Speaker 01

  No way.

• 17:26Speaker 00

  Get your ads.

• 17:28Speaker 01

  Can I, can I quote, can I quote Grant Cardone, who once said, if you don't know me, you can't do business with me?

• 17:35Speaker 00

  That's right. If you don't know me, you can't flow me.

• 17:37Speaker 01

  Right. And so Sailor, if he didn't know you, he probably wouldn't have flowed you with the knowledge.

• 17:42Speaker 00

  Yeah, I don't know. I mean, yeah, I doubt it.

• 17:45Speaker 01

  Right, okay. So he knew you, and he knew you, and he had thought about it, and he thought you should go all in on Bitcoin.

• 17:52Speaker 00

  The guy sat down with me, I literally sit down across from him, in the house that he lives in today was the first house that I looked at when I moved to Miami. I almost bought that house. I could have bought it for 12 million dollars.

• 18:03Speaker 01

  Okay, wow.

• 18:05Speaker 00

  And so I'm sitting across from him, I'm like, this is so like serendipitous, I think that would be the right word, that I'm in this guy's house, and, um, look, I didn't, like, I wasn't, I didn't know if this would work. So I'm like, Mike, I have an idea that I would take the real estate, add the Bitcoins, like, get rid of the real estate, dude, just do the Bitcoin. And Mike, no offense, man, but I have 5 billion dollars of real estate, I'm not gonna just throw my career away.

• 18:35Speaker 01

  Yeah.

• 18:35Speaker 00

  Any more than you threw away your software business. Okay, I want to build off the real estate, I don't want to be a Bitcoin guy, now this is before all the treasuries popped up.

• 18:46Speaker 01

  Okay, okay.

• 18:49Speaker 00

  Like, literally, between the meeting that I had with Mike Saylor and today, 190 treasury companies popped up.

• 18:56Speaker 01

  Yeah.

• 18:57Speaker 00

  I believe all but maybe four or five of them will fail.

• 19:00Speaker 01

  Yeah, you might be right.

• 19:01Speaker 00

  And I told him at that meeting, I do not want to be that.

• 19:04Speaker 01

  Okay.

• 19:05Speaker 00

  I don't believe in that. Okay, I don't believe in, I'm a public company, I'm gonna raise money, I'm gonna buy Bitcoin or Ethereum or Solana or whatever you're buying, that's gonna go up, and then I'm gonna borrow more money, like, that's not what I do, dude, I'm a real estate guy.

• 19:19Speaker 01

  Yeah, I mean, you might as well use your IP and your specialization anyways, right?

• 19:24Speaker 00

  Exactly right. I can't undo this story, nor would I want to, because I believe real estate is one of the great investment asset classes in the world, and will continue to be for thousands of years.

• 19:36Speaker 01

  Okay.

• 19:37Speaker 00

  Even though it has problems.

• 19:38Speaker 01

  Right.

• 19:39Speaker 00

  You know, so Mike was like, man, I'm telling you, I said, I'm thinking I'm gonna go 85, 15, he's like, that's a pussy fund. Literally, that's what we called it. That's a pussy.

• 19:50Speaker 01

  Well, we all have to dip our toe in somewhere. So that's what you did.

• 19:54Speaker 02

  How do you get out of a rat race? How do you create wealth not only for yourself, but also for the generations to come after?

• 20:00Speaker 03

  I am absolutely amazed with the quality of companies that we're getting exposure to.

• 20:05Speaker 04

  We go on to Zoom calls with the innovators and the folks who are building new applications in metaverse, blockchain, artificial intelligence, decentralized finance. What's going on, everybody? Thumbs up if you can see me.

• 20:18Speaker 05

  We are focusing on early-stage investment.

• 20:22Speaker 03

  And the quality of people that we're getting exposure to, whether it be Dan Tapia with 1RT, Jason Ma from Open, Yatsu from Anamoka.

• 20:30Speaker 06

  This has been a phenomenal experience thus far. It has far exceeded my expectations.

• 20:35Speaker 05

  We are focusing on cutting-edge technologies.

• 20:39Speaker 06

  I view it now as the best investment I have ever made. The upside I view is unlimited.

• 20:44Speaker 03

  And as a retail investor, I would never get this exposure anywhere else outside of Investment Club.

• 20:50Speaker 02

  See you in the Investment Club.

• 20:53Speaker 00

  So I'm like, well, bro, look like $15 million of Bitcoin on an $85 million purchase. It might be a pussy fund to you, but like, he's like, I'm telling you, do like at least 50/50.

• 21:07Speaker 00

  And look, raising money is already difficult. That means I would have to raise 72 million for the real estate, 72 million for the Bitcoin. I'm like, I don't think I could do it because I've never done it. And so we tiptoed in our first deal. Our second deal, we did $15 million of cash to buy the real estate. We leveraged the real estate and we did $15 million of Bitcoin. Third deal and fourth deal, the same thing. The fifth deal, and this is this year, the fifth deal we did, we did $235 million purchase from Blackstone. I bought it out of bankruptcy. I paid cash for it. And we added a hundred million dollars of Bitcoin.

• 21:47Speaker 01

  Okay.

• 21:48Speaker 00

  That's a monster deal. Okay, that deal's got nine, nine hundred pieces of Bitcoin on, on it. That, that deal, that three hundred and thirty-five million could be worth in the next five years, a billion, two or a billion, three.

• 22:00Speaker 01

  Okay.

• 22:00Speaker 00

  And our audience loves it. My investor base loves this asset class. The goal now is to take this public, continue to build these out and take them public.

• 22:09Speaker 01

  Take each individual deal public?

• 22:12Speaker 00

  No, we'll, we'll, we'll, we'll bring them together.

• 22:14Speaker 01

  Okay.

• 22:15Speaker 00

  We'll dissolve the membership partnerships that we have. We'll issue shares back to the investors. They'll be, they'll be ground floor investors in this opportunity. So they'll come in at a price before the IPO, for lack of better words.

• 22:30Speaker 01

  Okay.

• 22:31Speaker 00

  It'll be great for the investors.

• 22:33Speaker 01

  You're like a DAT, but you own digital assets and real assets.

• 22:38Speaker 00

  Yeah, I'm like

• 22:41Speaker 00

  a DAT that, that, that, that, that is got real assets.

• 22:45Speaker 01

  Okay, but you're, you're training.

• 22:48Speaker 00

  And a real business, by the way, and accounts receivables and payables. And that's the problem. Okay, like if you don't have a real business or if the, if the business is all built around Bitcoin or, you know, digital, what happens if that digital fails or goes through a winner or two winners? You know, I want a real use, I want a real use asset here. I can't live in my Bitcoin, no matter how much somebody loves Bitcoin. And, and I know some of the Bitcoiners out there are like, Bitcoin's going to solve every problem in the world. Bro, I still need food. I still need water. I still need a place to sleep. I still need transportation. Bitcoin cannot solve every problem in the world. It can't be the only asset class.

• 23:30Speaker 01

  Okay, so when you

• 23:33Speaker 00

  Yeah.

• 23:33Speaker 01

  When you take this public, this won't be the education business or anything else. This will strictly be your real estate and Bitcoin assets. That will go public.

• 23:42Speaker 00

  That's right.

• 23:43Speaker 01

  Okay. Is that happening? Cause I heard you talking to Michael. And we know it's a pain in the butt to go public. Even Michael recalls that, but also Michael said, you just do it, right?

• 23:54Speaker 00

  Michael, Michael told me, I went back to him, I guess, three months ago. I've, I've had five meetings with him since then. And I said, Michael, man, I'm having trouble with the, you know, like the public thing, the IPO thing, bro. It's like, this is, this is terrible. I'm looking at a reverse merger. I'm looking at, I looked at a SPAC. I don't want to do the SPAC thing because it's very diluted to the investors. The reverse thing comes with hair and prob. He's like, it's a rite of passage. Do it the right way. You have to go kneel in front of the king, take a knee, kiss the ring. It's a rite of passage. Do, do it the hard way. I said, fuck, I can't do it, bro. Like, I cannot do this with the banks. And he's like, look,

• 24:38Speaker 00

  you got to pay the price. Everybody has to go through this. But you see, Michael's been, he's been public since he was like 33 years old.

• 24:45Speaker 01

  Yeah.

• 24:46Speaker 00

  I'm 67, bro. And, and I mean, other than, you know, I, I don't have a stock symbol that people are not telling me what I'm worth based on the price of my stock.

• 24:56Speaker 01

  Do you want it?

• 24:59Speaker 00

  Well, I want it if it's good. I want it if it's good for me and the investors. I don't want it if it's just, I, I don't want the DAT thing.

• 25:08Speaker 01

  Right.

• 25:08Speaker 00

  And by the way, I could have done the DAT thing and picked up a bunch of dough. Just like I could have done NFTs and make it, make, make it, I could have made a bunch of money for myself. I could go do a meme coin and pick up probably a hundred million dollars. I'm not going to do that, though.

• 25:22Speaker 01

  Yeah, we had opportunities to do that, too, and we passed. It smelled like the wrong thing to do.

• 25:28Speaker 00

  Yeah, dude.

• 25:28Speaker 01

  So, but public means that you got a new, a whole new source of liquidity, a bunch of people that can buy your stuff. So your valve probably will go up, but then you get all the headaches of being a public company.

• 25:40Speaker 00

  Yeah, that's fine. But I'm a, I'm a creator.

• 25:42Speaker 01

  Okay.

• 25:43Speaker 00

  Problem with most of these Dats today is there's no product, there's no service, there's no customers, and there's no, the biggest mistake is there's no creator.

• 25:53Speaker 01

  Yeah.

• 25:53Speaker 00

  You know, just because you're a capitalist doesn't mean you're an entrepreneur. And I think a lot of people confuse those two words and think that if, just because you put a vehicle together where you can raise money from Wall Street does not mean you can run a business. And we're seeing this with a number of these Dats, more, more than, you know, I mean, look at Knockup, David Bailey over at Knockup.

• 26:17Speaker 01

  Yeah.

• 26:18Speaker 00

  I don't know, David.

• 26:20Speaker 00

  But that didn't work.

• 26:22Speaker 01

  Yeah, it's been a bit of a mess. Look, Michael was obviously the OG. He was in earlier than anybody else, and then he innovated on the back of that. So when you spoke to him, he talked about everything he did in the convertible market, and now his concept of digital credit. I mean, honestly, I've been talking to Michael for five years now, and every six months I listen to him, and I feel like he's like got another black belt in Bitcoin. Because Michael's brain, you know what he's like, and you called him the greatest salesman on the planet, and he's also that as well.

• 26:54Speaker 00

  Yeah, yeah, 100%.

• 26:56Speaker 01

  He's always looking at it differently, you know? It's digital capital, it's digital energy, it's digital credit. And the way his mind goes, he can create things that no one ever saw coming. And so he's innovating, he's the entrepreneur you're talking about, and he's early. So he's bringing real value. If he can really pull off this, you know, one-year instrument that yields 10 and a half percent, I mean, that's insane. That's the greatest product ever created.

• 27:21Speaker 00

  When I was with him, when I was with him, he was sitting right here.

• 27:24Speaker 01

  Yeah, I saw you guys.

• 27:26Speaker 00

  We did about 2 hours and 15 minutes, and as you know, when you're across from somebody, the beginning part of the interview is typically the social veneer. It's the exterior of the guy, it hadn't been breached yet.

• 27:43Speaker 01

  Right.

• 27:43Speaker 00

  You really haven't, you don't really have him yet. Somewhere about the hour mark, we started talking about the debt instruments that he's creating. And I'm telling you, bro, the color of his eyes changed.

• 28:02Speaker 00

  Like, I try to be present with somebody, you know? And I noticed, I'm looking for the change in the guy, and I noticed about an hour when he started talking about these debt instruments.

• 28:14Speaker 00

  I'm like, this guy, pupils dilated, colors changed. Bro, I went deep into this guy's psyche. And he believes he is gonna build a 5 or 10 trillion dollar business. It won't even be what we know today, MSTR-like. And this wasn't even on the board, which is crazy, wasn't even on the board. Uh, not bored confused with his company, but in his mind, in his master mining a year ago, they weren't thinking about doing debt instruments.

• 28:51Speaker 01

  Yeah. Yeah. I listened to your whole dialogue and I know a bit of his history. Well, look, now you know why I love doing this stuff because when you're in the right room with the right person at the right moment, I mean, that sounds weird to anybody who hasn't done it. Like you literally, the two of you become this fucking ball of energy and you're getting to these crazy levels and you really do see this energy inside the person. And if it's done really well, we can feel it when we're watching and I can see he was in the zone and you were in the zone and, and it was great.

• 29:21Speaker 00

  Well, it did something to me too, dude.

• 29:23Speaker 01

  Yeah.

• 29:24Speaker 00

  So when that happened for him,

• 29:28Speaker 00

  what happened for me, if you're present as the interviewer, and it's very difficult to be present and do the interview.

• 29:34Speaker 01

  Yeah.

• 29:35Speaker 00

  You know, you're going in with an agenda. You got a list of questions. You do want to be somewhat prepared, but by the time the interview takes place, it's like, okay, you got to throw all that away and let whatever happened, happened.

• 29:44Speaker 01

  Yep.

• 29:45Speaker 00

  And what happened for me was like, oh shit, Grant, you're, you're thinking about this wrong too, dude. And at that moment I was like, for the first time in my life, okay, and I've never said this publicly, a trillion dollars became a real target for me.

• 30:00Speaker 01

  No way.

• 30:01Speaker 00

  Yeah.

• 30:02Speaker 01

  Because you could see that Michael was gonna do it and you felt that same energy of yes, I'm gonna do it too. Why? Why, why Grant?

• 30:11Speaker 00

  Well, because the debt market, the debt market, like in real estate, real estate's one of the largest asset classes on planet earth. It's about 400 trillion dollars.

• 30:19Speaker 01

  Right.

• 30:20Speaker 00

  And it all requires debt. It, it, you're not, people are not paying cash for their real estate. Shopping centers, hotels, you know, um, you know, plots of land, most of that is funded by a lender, Fannie Mae, Freddie Mac, or a bank, or CMBS loan, or a local bank, or whatever, right? So I was like, oh, you're, you're just looking at the real estate, Grant. You need to look at the debt part of this thing.

• 30:50Speaker 01

  Right.

• 30:51Speaker 00

  Now, when we started doing it, when I started understanding the power of Bitcoin, its liquidity is very powerful. And that power is also, though, a weakness for people, I think you guys call them the lettuce hands.

• 31:06Speaker 01

  Or the paper hands, yeah.

• 31:08Speaker 00

  Whatever, y'all have all these terms, right? But you see, liquidity, liquidity has always been something I didn't want, because I don't want to look at this, I don't want to see this.

• 31:19Speaker 01

  Yeah.

• 31:19Speaker 00

  I want to make a decision, and then I want to wait. I don't care if I got to wait seven years, 10 years, 50, it doesn't really matter to me, I just want to 10x my money. And so, I want to buy it, that's why I love real estate so much, because it's illiquid.

• 31:35Speaker 00

  Now, when I combine the Bitcoin asset with it, I merge the two together, I take the liquidity out of my mind with the Bitcoin, because it's secured with something illiquid, I don't want to break the two up.

• 31:52Speaker 00

  And so that, but I do have the liquidity from a debt standpoint, not yet, not today, but two or three years from now, I believe that I'm gonna be able to put enough of these together, that I'm gonna be able to go to a major institution or a big player and say, "I just fused together $5 billion of real estate with $5 billion of Bitcoin.

• 32:16Speaker 00

  I want debt against the two combined, not them separate." Because this would solve a lot of problems for a lot of people, including banks, because real estate, if that piece of real estate that I just bought from Blackstone, it's been in the bankruptcy courts for two years.

• 32:36Speaker 00

  Real estate is very illiquid, you can't just say, "I'm selling it, I want to get rid of it, I got a problem, I want to get rid of it." You're talking about years to get rid of it, sometimes six or eight or nine months. If you want to get rid of it right away, you're gonna discount the price a bunch, but if I had the Bitcoin on there... Okay, and let's say I needed CapEx. Let's say I had a problem. I couldn't finish something. I need a couple million dollars, but the real estate doesn't have it. We're going through tough times. If I had the Bitcoin there, liquid, I could borrow against the Bitcoin or cash out the Bitcoin, do my CapEx, fix the building, and not lose it.

• 33:16Speaker 01

  Okay.

• 33:16Speaker 00

  But you know, Donald Trump, your boyfriend, Donald Trump, he lost the Plaza Hotel.

• 33:22Speaker 01

  Yeah.

• 33:22Speaker 00

  I don't know if you know that.

• 33:24Speaker 01

  I didn't know he lost it. I remember when he bought it, and then I remember some group.

• 33:27Speaker 00

  He lost it, dude. He lost it because of too much debt.

• 33:30Speaker 01

  Oh, wow.

• 33:31Speaker 00

  And had he had just 10% of that purchase, this is pre-Bitcoin, but had he had 10% of that purchase funded in Bitcoin, he wouldn't have lost that property.

• 33:40Speaker 01

  Okay, okay. All right. So that's the lightbulb moment you had when you were talking to the seller?

• 33:45Speaker 00

  The lightbulb moment was, man, you know, like in England, I don't know if you guys have to do this with loans less than 20% down on houses. In America, we have to put PMI on it. You're forced to buy an insurance to protect the mortgage.

• 34:00Speaker 01

  Okay.

• 34:01Speaker 00

  It costs about 2% a month of the loan. So on 400 grand, it's going to cost you about $8,000 a year. If that was Bitcoin rather than insurance, you wouldn't lose homes in America.

• 34:16Speaker 01

  Okay, okay.

• 34:18Speaker 00

  The average home's kept eight years. So if you had two four-year cycles where every month you're buying $400, you're paying for $400 of Bitcoin or Satoshi's rather than insurance, which is worthless, except to the insurance company, you would not have a lot of problems in this country that we have with people going and solving.

• 34:42Speaker 01

  Okay, so that was the moment you had. Did you tell Michael what you were thinking? Or you just kind of?

• 34:46Speaker 00

  No, no, I was just interrupting him and listening.

• 34:49Speaker 01

  Yeah, you were asking great questions, though. I like how, again, you were just in the flow. You were just like, all right, what is that? What is that? Okay, okay.

• 34:57Speaker 00

  Yeah, but he's not used to being interrupted.

• 35:00Speaker 01

  No, maybe not. But it was a great interaction because you were asking the questions that everybody was dying for you to ask because Michael's quite up here when it comes to capital markets and derivatives.

• 35:10Speaker 00

  He's got his pitch down, dude.

• 35:12Speaker 01

  Yeah, that too.

• 35:13Speaker 00

  You know, I learned this when I was selling a piece of software when I was, I don't know, 35 years old. And the gimmick in the software was it wasn't quite ready like no software is. And so I would show them, I would already have a program kind of built in. And the viewer didn't know, let me play with it, let me add my stuff. So when you're doing an interview, you can't just let somebody do their little rote thing because you're not going to get down to the truth of the matter. You're going to get their pitch and the way they see it, their bias is going to be the whole interview rather than, "Hey, Mike, hang on a second, I don't understand something." Because that throws a wrench in the interview. So that we can actually have a conversation, not just

• 35:58Speaker 00

  a sales presentation.

• 35:59Speaker 01

  Yeah, also he can explain it to you and your audience, whereas sometimes he's pitching to people that are deep into it. So what are your plans in the next 12 months then? Are you going to do more of these real estate deals with Bitcoin? Are they going to get more complex? And are you going to continue the public company pursuit?

• 36:16Speaker 00

  Yeah, we're definitely going to continue the public company pursuit. I have a meeting after this about a vehicle that might fit ours perfectly. And, you know, we're even looking at tokenizing the real estate.

• 36:31Speaker 01

  Okay.

• 36:32Speaker 00

  Deppardly.

• 36:33Speaker 01

  Okay.

• 36:34Speaker 00

  So it could be, it could be a public company and then inside the public company, the real estate is actually tokenized.

• 36:44Speaker 01

  Is anybody doing that in a serious way in the States yet?

• 36:48Speaker 00

  No.

• 36:48Speaker 01

  Okay.

• 36:49Speaker 00

  No, I've heard, I've heard for four years, I've heard, "You need to put your real estate on the blockchain." I'm like, "Well, why hadn't anybody done that?" "Oh, somebody did it, the guy in Aspen did it." "Why didn't he do a second one?"

• 37:01Speaker 01

  Yeah, yeah.

• 37:02Speaker 00

  You know, and my wife even said this to me, she's like, "You ask questions that people don't ask." And I'm like, "Do you have to, don't just accept what people tell you." Like if somebody says, "Hey, I went to the gas station and I bought great gas there." How many times have you been to that gas station? Once? Well, that's, what does that mean? You know, so this group out of Aspen did one project. Why didn't he do a second project and a third one and a fourth one and a fifth one and a sixth one and a seventh? If it was successful, you'd repeat it.

• 37:33Speaker 01

  Yeah, there's no liquidity there right now.

• 37:35Speaker 00

  So there's been five of these deals have been tokenized.

• 37:40Speaker 00

  I'm doing the homework and the due diligence necessary. I'm going to build a massive.

• 37:46Speaker 00

  I'm gonna go from 5 billion to 100 billion dollar. I'mma grow up. Like I told you before the interview, it's time for me to grow up.

• 37:54Speaker 01

  Time for you to grow up. Alright, yeah, well, I want to get to that for sure. Uh, I want to go a little deeper on that. So, just to put this, this stuff to bed, you're gonna keep going ahead with Bitcoin. By the way, can you tell us now, how did your, your investor change when you started putting Bitcoin as digital asset in there?

• 38:12Speaker 00

  The age group went up almost 20 years.

• 38:14Speaker 01

  Crazy.

• 38:15Speaker 00

  The check size tripled.

• 38:18Speaker 01

  Okay. Up 20 years from like, average of 30 to average of 50, or average of 40 to average of 60?

• 38:25Speaker 00

  Over, over 50, okay. 80% of the people that invested with us, uh, 82% or something, had no Bitcoin. Zero.

• 38:34Speaker 01

  Okay, wow.

• 38:36Speaker 00

  None, none.

• 38:36Speaker 01

  So you orange-filled them?

• 38:39Speaker 00

  Yeah, because what we're doing is providing a vehicle they understand.

• 38:42Speaker 01

  Okay, got it, got it.

• 38:44Speaker 00

  They understand. 99. Here, here's the problem with the Bitcoin community. I had this conversation with Mike.

• 38:49Speaker 01

  Okay.

• 38:49Speaker 00

  I said, "You guys don't know how to talk to regular people anymore."

• 38:52Speaker 01

  Probably true.

• 38:53Speaker 00

  All I hear about is, "Fucking dollars going to hell, the world's coming to an end, we can't keep borrowing money." I, I've been hearing this bullshit about we can't borrow money for 67 years. The debt clock, you know the debt clock that everybody talks about?

• 39:08Speaker 01

  I remember it, yeah.

• 39:10Speaker 00

  I don't know when it was created, but I guarantee it was around when I was born.

• 39:14Speaker 01

  Yeah, it used to be in New York City, I think in the 80s, you'd drive by on 6th Avenue and there it was, yeah.

• 39:19Speaker 00

  We, we have too much debt, we have too much debt, we have too much debt. Dude, this is, no, we don't.

• 39:25Speaker 01

  I know.

• 39:26Speaker 00

  We're gonna have more debt, okay, like...

• 39:29Speaker 01

  I know. For people calling for the end of the dollar and the, and the sky is falling and the market crashing, I agree, I've been hearing that for 30 years, especially on Wall Street, and it ain't gonna happen anytime soon. And you tweeted that the other day. You're like, "Enough Bitcoiners, this is not gonna be over anytime soon, right? It's the wrong way to sell this product."

• 39:47Speaker 00

  It's the wrong way to sell it. Like, I don't even, I'm not even talking about the Bitcoin. I'm talking about the real estate. Here's the real estate. I bought it out of bankruptcy. We stole the real estate.

• 39:56Speaker 01

  Peter Thiel took a half a million dollars and turned it into a billion dollars using the exact same techniques we're using inside the investment club. He met a CEO, his name was Zuckerberg. He pitched him the deal and he said, okay, I'll give you a half a million dollars. Mark went public and sold the shares to people like you. Well, what happened to Peter? Well, he exited and got a 2,300 X return. The wealthy invest in early-stage companies, folks. The public markets are for suckers. It's a rigged game. By the way, this happens in crypto as well. It's called pre-sale tokens. This is Solana. Does anybody know this chain? They sold pre-sale tokens for 4 cents and you can see the date on there. April 5th, 2018. Look at Solana today, folks. That thing's up over 1,000 X.

• 40:39Speaker 01

  The media and Wall Street and all these hype people get you to buy the top. Meanwhile, they put their clients in at the bottom and they use you for liquidity to make their clients rich. You can play this same game. You just have to have the financial education and the deal flow. That's it.

• 40:56Speaker 00

  Okay, the way for this to work, if anybody wants to mimic what I'm doing, is you have to find a piece of real estate that you're buying below replacement cost. This piece of real estate would cost 350 to rebuild it. I paid 230, so I have 120 million dollars. I have a third, whatever the project is. If it was 2 million, I'd have to build it for 3 million. Okay, whatever the difference between the cost you paid and the cost to build is an opportunity to fill that up with Bitcoin rather than just get a cheaper price. You know, in sales, as a young kid, I was a salesman. You never know what you're learning as you're growing up. But I remember a guy telling me, you lower the price, lower the price. Bro, lowering the price doesn't make it more valuable.

• 41:40Speaker 00

  And it definitely doesn't make it the right product. You're going to drive this every day. Okay, you're going to get a price one time. Same thing in real estate, by the way. You're better off paying a higher price and getting a better piece of real estate. Because you can pay a lower price and get garbage. You pay for it once, you keep it forever. So what we did was, I took that analogy and said, why, why am I just settling for a lower price on the real estate?

• 42:08Speaker 00

  Because all I can do is sell a piece of real estate later in the future. Why don't I take the lower price opportunity and fill it up with something better right there? So we took the 230, we added 100 million dollars of Bitcoin. Eighty, 833 pieces, I think is what we bought in that portfolio. Uh, no, actually it was almost 900 pieces, added 900 pieces. So now we put the two together, we have real estate and Bitcoin. We're still at replacement costs. We're still cash flow positive. We still get a big tax write-off. People live in the property and we have the opportunity to raise the rents because we, we, um, brand it. Grant Cardone owns the building now, Cardone Capital.

• 42:51Speaker 00

  We brand it 10x, we take care of our best, uh, our tenants. Um, we clean up the place, we furnish it, and then we offer our residents in the property, the opportunity to be the first investors.

• 43:05Speaker 01

  Okay, okay, okay. So you actually orange-pilled a bunch of new, older investors with your vehicle. I never saw that coming, Grant. That's amazing.

• 43:15Speaker 00

  Yeah.

• 43:15Speaker 01

  Wow.

• 43:16Speaker 00

  Yeah.

• 43:16Speaker 01

  Wow.

• 43:17Speaker 00

  15, we, we, we've, we've orange-pilled 1,500 people this year into owning Bitcoin. And most of them aren't even like, yeah, good luck on the Bitcoin, dude. Like, they're not watching there every day the way you do.

• 43:31Speaker 01

  Okay. That's, that's a healthier way of owning Bitcoin.

• 43:33Speaker 00

  A hundred percent.

• 43:35Speaker 01

  Yeah. Um, okay, a couple of other questions about crypto, and then I got a bunch more to ask you. Um, would you ever consider any other crypto assets? You know, Bitcoin doesn't have a yield. Ethereum does have a yield. I think Solana does have a yield because they're proof of stake. Or are you just gonna stick with the one and only?

• 43:52Speaker 00

  Well, I, I, I won't, I won't do anything until I fully understand something. So I don't, like, I don't do anything I don't fully understand, so.

• 44:03Speaker 01

  So at this point, just Bitcoin?

• 44:04Speaker 00

  And when I do it, I'll do it on myself first.

• 44:06Speaker 01

  Okay. All right. So I shouldn't hold the breath that you're gonna go into Ethereum play anytime soon?

• 44:12Speaker 00

  You know, with me, dude, like, I, I never wanna say no. I, I don't wanna say no to, it's, it's what I said earlier. Why, why would I say no to something I don't understand? Because I don't understand it. But I'm not gonna say yes to anything I don't understand.

• 44:27Speaker 01

  Okay.

• 44:28Speaker 00

  So, and I don't understand Solana or Ethereum enough, or Ripple enough, or I could tell you this, it'll never be gold or silver.

• 44:36Speaker 01

  Okay.

• 44:37Speaker 00

  Right. Because I understand that gold and silver would not add value to my real estate portfolio, despite the fact that gold is up, you know, whatever, 80% this year. I'm still not convinced gold's an investment.

• 44:48Speaker 01

  Okay, all right. So, the next two years involve you doing more of what you're doing, which is continually accumulating huge chunks of real estate, combining it with Bitcoin on certain deals, and then potentially bringing everything public in the next 24 months.

• 45:03Speaker 00

  We think, we think the public piece is very, very important for our investors because it provides them with liquidity. Number two, I think I would be the perfect person to run a public company because I, I believe entrepreneurship and running a company, not only is it about good execution, but, but it's also about promotion. And I am an expert, self-acknowledged, as well as world-acknowledged expert on promotion and marketing. And I say that in, with, with understanding that you, you have to have something to promote and market. You can't just like, we're the best, we're the best,

• 45:45Speaker 00

  and I'll be the best. You have to be, you have to bring something to the table. And so, we have a plan. This is what, this is why these Dats are failing, by the way. They come out the gate, they got a bunch of hype, which is all gone now. Boom, stock blew up, they hit the ATM, they piped it, diluted the investor, then they hit the ATM because the stock went up. The problem is, three months from now, bro, you're like, who's the hype man? What's the story? And if you have no product, you have no hype. If, you know what I'm saying? Like, you, you can't just keep going to the bank, borrowing money, say, we borrowed more money. That's not a hype story. And so, with real estate, what we would do, we already have a plan. Every 60 to 90 days, we would be releasing a new

• 46:30Speaker 00

  purchase, a new investment, a new takeover, a refinance capability. Imagine, I pay cash for $600 million of real estate, which we did last year. At any time, I can go to Fannie Mae and Freddie Mac and get $400 million.

• 46:48Speaker 00

  5% debt today. It'll be probably 3.5% in the next year.

• 46:54Speaker 00

  That, that real estate, because of cash flows, okay, provides tremendous debt sources.

• 47:01Speaker 00

  So I could go back to Fannie Mae and say, I want to borrow 400 against my $600 million purchase last year. They'll write me a check for 400, put it on the collateralized it with the, the real estate, and I could buy $400 million worth of Bitcoin that day. Out of tax-free money.

• 47:19Speaker 00

  And then every month, as I build a portfolio, continue to buy Bitcoin from the cash flow. As the rents go, go up, every month, the rents are going to go up, you know, probably an average of $25 over time. $25 times 15,000, that's new money.

• 47:39Speaker 01

  Okay, so that's the plan. Yeah, look, I understand what you're saying with these digital treasury companies. And look, there was a point, Grant, where that was the only way for some people to buy these assets because they couldn't own the outright crypto. But now with all the TradFi getting into it, there's other ways to own this crypto.

• 47:56Speaker 00

  Yeah, that's right.

• 47:56Speaker 01

  Yeah. Look, I hope it all doesn't end so bad, but it doesn't look very good for those right now.

• 48:02Speaker 00

  Yeah. And then, and then also on that point is that the reason I think this works so well is that a majority of the pension funds and institutions, as you know, in this country have a mandate to invest in real estate because it's a stable, safe product, a safe investment, been proven for years. But they don't have a mandate to buy Bitcoin, but they would like access to the Bitcoin. By building this out, this fulfills their mandate to invest in real estate and gives them a taste of the Bitcoin without severe,

• 48:36Speaker 00

  you know,

• 48:39Speaker 00

  vulnerability to the, the ups and downs. The last thing is, in America, we have 190 REITs that control about $4.5 trillion of real estate. None of them can put Bitcoin on their treasury.

• 48:56Speaker 01

  Okay.

• 48:56Speaker 00

  So I can exploit Starwood, Avalon, Camden, KKR, all these big real estate investment trusts that are 60, 50 and 60 years old. I can now compete against guys that are behemoths.

• 49:12Speaker 00

  Because I won't be a REIT. I'll be, I'll be an up C corporation where we have real estate and Bitcoin and we don't do distributions. We use all our cash flow to, to reinforce the Bitcoin's treasury.

• 49:27Speaker 01

  Okay. All right. Sounds exciting. Sounds like the perfect product for a few people and it is right of passage. You can't leave this earth, Grant, without going public, right? That's just not in the cards. So.

• 49:38Speaker 00

  That's right.

• 49:38Speaker 01

  I'm glad.

• 49:39Speaker 00

  That's true.

• 49:40Speaker 01

  Pushing you to do that. I guess I'll have to do it too before I leave the earth. You were at Mar-a-Lago recently and you remarked that Trump had incredible stamina. What do you make of the first year of his administration? You obviously got to hang out with Eric Trump recently. You had Trump on your stage, on your 10x conference in between his presidencies, which was an amazing move.

• 50:02Speaker 01

  What do you make of Trump, who is ultimately also a great guy that understands hype, media, attention, you know, a lot like you do?

• 50:14Speaker 00

  Well, you know what's crazy? Let me just comment on the first thing because

• 50:20Speaker 00

  I just spent the evening with Trump at Real Donald Trump at Mar-a-Lago. His stamina is unbelievable at any age. 18 million people saw this on X. It went viral. Don Lemon, you remember the failed?

• 50:35Speaker 01

  Yeah.

• 50:37Speaker 00

  Hack.

• 50:38Speaker 01

  The guy that was walking around New York City asking everyone what they thought about Trump and they were telling him how much they like him and he was like, what?

• 50:45Speaker 00

  The man on the street, he's reduced from being, having 2 million viewers a night to being, having 20 people on the streets of New York. This guy,

• 50:56Speaker 00

  who is taken care of by a white man,

• 51:02Speaker 00

  hates on white men, is going to go suggest that this, the use of the word stamina is some sexual content.

• 51:13Speaker 00

  Proves himself as a sexual deviant and pervert.

• 51:18Speaker 00

  Because anybody in business knows the word stamina means, bro, you get in a game and you you stay in that game until you win that game. And the fact that Don Lemon would come out and suggest and playing YMCA music in the background suggesting that me and Donald Trump were somehow together is just shows you the sexual deviant and loser that he is.

• 51:40Speaker 01

  Well, you could do a lot worse than Trump, you know, Grant. But, uh, yeah, well said. Um, so what do you make of?

• 51:45Speaker 00

  Yeah, I was there. I was there at Mar-a-Lago. The place was rocking. It was a Saturday night. And, you know, Trump's doing his thing, dude. After after a long day of deals and golf and, um, he's on his phone working deals, DJing the music, saying hello to everybody.

• 52:06Speaker 01

  It's it's it's impressive to watch. I mean, it's impressive to watch an executive, uh, you know, the president of the United States going as hard as he's gone the last 12 months. I mean, it just, I don't know, it just energizes me when I see that. I'm just like, damn, you know. And again, he jokes that when, um, the New York Times, when he when he doesn't do four press conferences a day, they think there's something wrong with him. Uh, so yeah, that's funny. Well, what do you make of Trump in the last 12 months? What do you make of it all?

• 52:36Speaker 00

  I mean, dude, look, I I like what's happened. Okay, the the borders, the borders at least calmed down. We don't have as much traffic coming in. I like the tariffs. The tariffs are good for me. I understand tariffs as a threat. And as bringing other players to the table. Inflation is down in America. The only place we have a problem right now in America, we got trillions of dollars coming into this country. Capex expenditures going up by 15%. That's just a month. There's just going to be a period of time where all this money is going to bang here. It's going to be great. Um, the six and a half billion dollars Michael Dell that Trump pulled that deal off. That's

• 53:20Speaker 00

  not funded by the taxpayers, man. I don't know why everybody's missing this. That's funded by a rich guy. And so I think what Trump has done in the first 10 months is phenomenal. The only thing that's being hung up right now is the housing sector because of Jerome Powell keeping interest rates too high. If Powell would have participated and not attempted to derail Trump's plans, this, our economy, the American economy would be doing even better than it is right now.

• 53:52Speaker 01

  Okay. Now, Trump has said he's chosen the new Fed chair. We know who it is pretty much. I mean, he's got 84% chance on polymarket. That guy goes in in May, I guess we'll probably get a 50-bip cut immediately and probably another 50 after that. And we're getting a cut next week, a quarter, you know, quarter point.

• 54:11Speaker 00

  I think we get a half.

• 54:13Speaker 01

  Oh, next week?

• 54:14Speaker 00

  Yeah.

• 54:15Speaker 01

  Really? Well, why would he do that? Why would Powell do that?

• 54:19Speaker 00

  I think he's just got a lot of pressure on him, you know? Maybe he wants to go out in good favor. But the economy is showing a lot of signs of weakness with labor jobs. I know rents across our portfolio are weak.

• 54:34Speaker 01

  Okay.

• 54:35Speaker 00

  I know we got credit problems across the country with delinquencies in cars, homes, used cars. Freight charges are down, gas prices are down. Anybody that's, anyone that's saying we have inflation in this economy, I was on a, I was on a space last night and they were talking about 40% food price inflation. I'm like, what are you talking about, dude? Since January, food prices are down, gas prices are down. Electric prices and health are up, but not substantially. And I'm more worried about deflation right now, Brian, than I am inflation.

• 55:13Speaker 01

  Okay. All right. And it's interesting because you always have a different perspective, Grant, because you can see the rents of, you know, real Americans and you can see where there's a going and you can see the strain, whereas a lot of the Wall Street guys and the CNBCs and stuff, they just see the stock market and they probably don't talk to any real people, so.

• 55:33Speaker 00

  They don't talk to real people.

• 55:34Speaker 01

  Yeah, you have a, you have a look on that for sure.

• 55:36Speaker 00

  You know, I was with, I was with a guy at Mar-a-Lago, he's worth eight or nine billion dollars. Said, how are things going? Then I'm like, nah, you're the wrong guy to ask.

• 55:48Speaker 01

  Alright, so we need these cuts. We need them sooner than later.

• 55:51Speaker 00

  Yeah, and the tax cuts are coming. They're gonna hit.

• 55:54Speaker 01

  Yeah.

• 55:55Speaker 00

  You know, it's gonna be good, dude. I'm telling you, America next year, if we get the protesters out of the way, the guys trying to derail Trump's plan, America could go into some golden age boom.

• 56:13Speaker 01

  What do you think the midterms are gonna be like?

• 56:16Speaker 00

  I think that's very questionable.

• 56:18Speaker 01

  Yeah.

• 56:18Speaker 00

  You know, that's gonna be difficult. It's gonna be hard to pull off. It's hard anyway.

• 56:22Speaker 01

  It's always hard. It's always hard, right?

• 56:24Speaker 00

  It's always hard.

• 56:24Speaker 01

  Because there's always a knee-jerk response. It almost always goes the other way. And the question is, can they control it? If they can't control it in the House, then nothing happens for two years.

• 56:34Speaker 00

  That's right.

• 56:35Speaker 01

  That hurts everybody. You know, I had Anthony Scaramucci in here last week, and he was telling me how, you know, the tariffs are bad and all this and that. And I said, "Anthony, doesn't part of you want a government that's effective? You know, here he is, that the legislative can't get a goddamn thing done. And here we have a president who at least has a direction and some power, and with these tariffs can do things. He can make wars stop. He can push people to get action." I said, "Don't you want someone that at least has some power in America?" And I don't know if he gave me a great answer, but like, I like to see Trump doing that stuff.

• 57:12Speaker 00

  Scaramucci, how do you make sense of a tariff on another country? You can't do that, but your own people get taxed.

• 57:27Speaker 00

  Okay, he lives where the taxes are the second highest in the country.

• 57:30Speaker 01

  Yeah, it's bad.

• 57:32Speaker 00

  So it's alright, Mooch, you're alright with taxes on your own people, but when we tax another country, you got a problem with it because it's gonna cause inflation. What do you think taxes do?

• 57:46Speaker 01

  It's funny, isn't it?

• 57:47Speaker 00

  We should have no taxes in this country. By the way, I think Trump proposes that before the midterms.

• 57:52Speaker 01

  Well, he alluded it last night in his cabinet meeting, right? He said it a few times now that if the tariffs go...

• 57:57Speaker 00

  Zero federal?

• 57:58Speaker 01

  Yeah, it used to be that. People tell the kids these days, they don't realize it. There used to be no income tax, you know?

• 58:04Speaker 00

  See, I would rather print money and not have any federal taxes.

• 58:08Speaker 01

  Right.

• 58:09Speaker 00

  And leave state taxes up to the state.

• 58:11Speaker 01

  Okay.

• 58:12Speaker 00

  Only a consumption tax.

• 58:16Speaker 00

  Allow the bottom third of society to not pay any taxes.

• 58:22Speaker 00

  Okay, and let the other two thirds decide what taxes they're gonna pay based on what they spend. It would produce the same amount of revenue, by the way. The poor would not be affected. The upper crust would be. You're gonna go buy a yacht, you're gonna pay another 20 or 30%. But you got the money, bro.

• 58:39Speaker 01

  Right.

• 58:40Speaker 00

  And I know it. I'm gonna go buy a new plane. The plane's 70 million bucks. I'm gonna pay another 20 million dollars to have that plane. It doesn't matter. I still want the damn plane. Okay, and then the bottom, the middle third, where the middle third needs to quit saving and start investing. They need to quit spending on Guccis. They will be like, rather than buying Gucci and paying 30% more for the shoe, I don't need it. I'm gonna buy Gucci stock, not the Gucci shoe. Bottom line is, there'd be no more payroll tax, no more capital gains tax, no more taxes. You wouldn't even file anymore.

• 59:20Speaker 00

  You go to the store and you buy something, boom, there's a tax collected by the state or by the store, sent to the federal government. You don't even file. Your payroll tax, if you're paid a thousand bucks a week, ask your staff. If they get a check for a thousand bucks a week or two grand a week, they keep the entire $2,000. You want to pay taxes? Boom, you go, you go to the store and buy something above that, let's say that $28 or $30,000 level that people need to live. Anything above that is taxed, anything below that is not taxed at all.

• 59:52Speaker 01

  And this would cause a, a lot more money being put, be invested back into the system?

• 59:58Speaker 00

  Five trillion dollars would be pushed back into the hands of Americans to decide what they want to spend their money on. And if you're still broke after this, that's on you.

• 1:00:06Speaker 01

  Right.

• 1:00:07Speaker 00

  And the federal government should tell people that. You keep all your money, if you fuck it up, you're the fuck up.

• 1:00:12Speaker 01

  Right. Cause you're making decisions.

• 1:00:14Speaker 00

  You can't blame us anymore.

• 1:00:15Speaker 01

  Yeah. Nah, I, I, I'm in, I'm all in. And speaking of that.

• 1:00:19Speaker 00

  And from time to time, Brian, from time to time, the country will possibly need to print money. But what's different? Right now, we print money. Covid happens, we printed money. Vietnam happened, we printed money. Like, you know, but you have to get it passed through the people, but at least you're not taxing me and printing me.

• 1:00:40Speaker 01

  Okay.

• 1:00:42Speaker 04

  What the London Real Investment Club actually does for you, it gives you the keys to open that door to the inside deals. In the last three weeks, I've participated in three incredible deals. A layer two Bitcoin protocol, an incredible AI protocol. The deal flow is beyond what I expected. I don't think I've ever seen a, a model like this that just gives a, average folks the opportunity to be behind the deals, and that's exactly what we've done. Not only that, you get to hang out with Brian Rose every week. And for me, that was huge because I look at Brian as somebody who's not only an expert in the space, and I think is on the leading edge, but just the leading edge of thought with London Real and the work he's doing there. To anyone who's taking a serious look at this, I know it's a big decision.

• 1:01:24Speaker 04

  It was a big decision for me and my family, and it is one of the best decisions I've ever made. So I wish you all the best and hope you come join us.

• 1:01:38Speaker 01

  All right, I like it. I like it. Um, Michael Dell, you mentioned him and his missus giving away six and a half billion dollars that I think are going to go to 25 million children. They're gonna be set up with these Trump savings accounts. Uh, what a concept, what a crazy idea. What a, a lot of people were saying at that news conference. That um, for the first time, you know, like an American child would like have a piece of the dream. They would be invested in other companies. They would be invested in America. They'd have a reason to compound their, their, their savings. What do you make of all that?

• 1:02:14Speaker 00

  It's great dude, this is, you know, this is Donald Trump being in, in, in, in DC saying, bring your ideas. Bring your ideas, bring your money, come talk. Okay, like this is what happens when people get together. You know, Michael Dell, I, I don't imagine Michael Dell was even a supporter of Donald Trump.

• 1:02:33Speaker 01

  Yeah, you might be right.

• 1:02:34Speaker 00

  But, but here, here he's saying, this is what Trump does, come on in. Like mooch, see mooch is the one with the, the, the butt, the butt hurt. With Trump. This is the problem I always have with mooch and I've said it to him. I mean, you just did your interview with him, right? Recently?

• 1:02:52Speaker 01

  Yeah, Friday.

• 1:02:53Speaker 00

  Like, bro, you're the one with the butt hurt, bro. Like, Trump doesn't have a butt hurt. Trump would, Trump would bring him back and talk to him right now. Trump doesn't have enemies like that. Now, my wife, if you, if you piss off my wife, she never wants you in the house again. You piss me off, dude, as long as we can do business in the future, I mean, if you haven't gone too far. As long as we can do business together, I'll do business with you. I'll forgive that. I won't forget it. I'll forgive it. Remember that you're a slimeball and still try to do business with you.

• 1:03:23Speaker 01

  Yeah, the beauty of men, a businessman. Uh, yeah, they don't get emotional. Yeah, that's what that is. Uh, okay.

• 1:03:32Speaker 01

  At one point you were talking about running for president. Are you running in 28?

• 1:03:37Speaker 00

  No, I wasn't talking about running for president.

• 1:03:39Speaker 01

  Yes, you were at some point. Governor, darn, Governor of California.

• 1:03:43Speaker 00

  Governor of California, yeah. No, I'm not running.

• 1:03:45Speaker 01

  You're not running? Were you ever seriously gonna run?

• 1:03:48Speaker 00

  I was seriously looking at it.

• 1:03:50Speaker 01

  Really?

• 1:03:50Speaker 00

  Very, very seriously, yeah.

• 1:03:52Speaker 01

  In a state that you, that you left, that you don't necessarily like, or no, you always liked it, but you left it.

• 1:03:58Speaker 00

  Yeah, I just, man, after the fires, you know, here we are, almost a year since the fires. Nothing's been done.

• 1:04:05Speaker 01

  Wow.

• 1:04:06Speaker 00

  I can't, they won't let me fix my house.

• 1:04:08Speaker 01

  Seriously? Okay. And your, your house was damaged, but when not destroyed, right?

• 1:04:14Speaker 00

  Yeah, I had, I had a bunch of smoke damage. I have some physical damage, but a bunch of smoke damage. And fortunately, my house was saved. Eighteen, eighteen homes adjacent to me were burnt to the ground. Eighty homes on the other side of me were burnt to the ground. And for some reason, you know, I don't know why, I was blessed with, like, bang. But now they came to me and said, "Look, Mr. Cardone, if you spend $1 more than 50% of the house's value, you need to tear it down to the ground and replace it."

• 1:04:48Speaker 01

  Really? Okay.

• 1:04:50Speaker 00

  They won't let me fix it. And if I want to fix it, if I want to spend more money than whether the insurance covers it or not, if I spend $1 more than one-half of the value, they want me to tear it down to the ground, go into the bedrock, house is only 12 years old. Go into the bedrock, 30, 38 feet, pull all the pylons out, which are 36-inch cement concrete blocks, 38 feet deep. They want me to pull that structure out so that I raise the house six inches. Because they said FEMA got involved and said, "I'm six inches, possibly six inches below the floodplain."

• 1:05:34Speaker 01

  Wow.

• 1:05:35Speaker 00

  We've never had in 14 years, ever, in 40 years, none of that Malibu coastline has ever had a problem with flooding.

• 1:05:44Speaker 01

  Okay.

• 1:05:46Speaker 00

  Now, that's my house, okay? You got another 54,000 structures across 18,000 lots, and nothing's been done. Permits have not been approved, no building has happened. Look, they don't want to rebuild that, the state of California. This is a land grab, man.

• 1:06:03Speaker 01

  Okay.

• 1:06:04Speaker 00

  This is the greatest land grab in the history of the United States. I think Malibu was, uh, not Malibu, but Maui or Hawaii was a trial run. They ran it in North Carolina. And now they, they, they ran it in the Palisades, Altadena and Malibu and, and, and they're, they're trying to seize this property.

• 1:06:22Speaker 01

  Why don't you go in?

• 1:06:23Speaker 00

  I was looking at running for governor there, but like, I, I don't think they're going to change there. They're going to try, somebody's going to try to become a governor, but unless you get rid of FEMA and you don't get, you got to get rid of the coastal commission and the environmentalists. Um, you're not going to make change here.

• 1:06:39Speaker 01

  I think you'd go crazy as governor, but maybe you like it. I don't know.

• 1:06:44Speaker 00

  No, I don't think so.

• 1:06:46Speaker 01

  No. Okay. So that's on hold.

• 1:06:48Speaker 00

  Because if I can't make change, dude, what am I doing, right?

• 1:06:51Speaker 01

  I know. I mean, you know, Arnold gave it a shot, but you know, he had a, he, he had a hard time as well trying to get change.

• 1:06:57Speaker 00

  He bitched out, he bitched out in the second term though.

• 1:07:00Speaker 01

  Yeah, maybe that's true. He's coming back around. He's, he's going conservative again in all of his interviews.

• 1:07:05Speaker 00

  Yeah.

• 1:07:06Speaker 01

  That's kind of.

• 1:07:06Speaker 00

  You know, you see how he waivers and I've been with Arnold, but he waivers, dude. It's very easy to get him to waiver. One minute he's in the Humvees.

• 1:07:14Speaker 01

  Yeah, I won't forget what he said during COVID. Fuck your freedoms. I won't forget.

• 1:07:18Speaker 00

  I'll never forget that.

• 1:07:19Speaker 01

  That still bothers me, um, to this day. Uh, when we started this off camera, you said, I'm going in a different direction. You said, Brian, I might be giving all this up and I, I still can't believe that. What do you mean? What is this new direction? What's the next Grant Cardone wave for the next five years?

• 1:07:38Speaker 00

  Well, I mean, the thing that I, the thing that I'm, one of the things I'm most proud of in my career is that I'm able to transition. Um, I've transitioned a bunch of times in my life, you know, from, uh, being even, even in my early twenties, a drug addict and homeless. To, you know, a job I didn't like, then, then becoming so good at that job I didn't like that people hired me to go teach other people how to do that job. Um, then transition into being a consultant for Fortune 500 companies around the world. You know, I was one of the leading consultants traveling around the planet. And one day I'm like, I don't want to do this anymore. I want to, I want to, I want to grow up.

• 1:08:22Speaker 00

  Gave that up and became a real businessman and started investing in companies and growing a company and.

• 1:08:30Speaker 00

  Uh, social media got a hold of me when I was in 2010 and it showed me a way to to scale my brand and my name and we did that successfully.

• 1:08:42Speaker 00

  And, you know, at some point you're like, man, do I, is this what I want to do? Like, you know, I don't want to be an influencer on internet, on Instagram.

• 1:08:53Speaker 00

  And so we, we just finished, we, we had these large business conferences that we did. We, we did our last one. This was the most profitable business conference in the country.

• 1:09:04Speaker 01

  This is your 10x thing you do annually?

• 1:09:07Speaker 00

  Yeah, we shot that, yeah.

• 1:09:09Speaker 01

  It's over?

• 1:09:10Speaker 00

  Boom.

• 1:09:11Speaker 01

  Done. Your last one was in Vegas?

• 1:09:13Speaker 00

  Yeah.

• 1:09:14Speaker 01

  Your last four or five have been in Vegas, right? And they were epic?

• 1:09:18Speaker 00

  Yeah, yeah. We, and we changed that whole business like, like, nobody goes to a conference and doesn't compare to our conference.

• 1:09:25Speaker 01

  Okay.

• 1:09:26Speaker 00

  The lights, the mood, the smoke, the sound, the audio, the production, like, it was a business conference that you didn't really know what you were at, where you're a concert, like, it was so cool, right? And so we did that and, and, you know, last year, the last two years, I told my team, I'm like, hey, we're coming to the end of this. And this was our big thing, dude.

• 1:09:47Speaker 01

  You just felt the, you just felt the energy inside of you less interested?

• 1:09:53Speaker 00

  Yeah. I, I'm like, you know, it's like, okay, guys, everything has a shelf life.

• 1:10:00Speaker 00

  You know, do we wait for the, do we wait for the marketplace to end us or do we end us? I would rather end my career in a space in transition. You know, I don't, I don't want to be fired from the team. And I was fired when I was 29 years old and had to go start my own business. That's the last time I've been fired. I'm like, no, I'm going to end my career before I start the next one, right? I'm just going to end this and go to the next thing. So. I've been wanting to transition now to more this public concept. I want to scale the company. The event business, I was telling Eric Trump this. He's because he came and spoke at my last conference.

• 1:10:42Speaker 00

  He's like, God, God, he's like, Grant, I've spoken at a thousand events. I've never seen that event ever. That level, that quality, the sound, the attention to detail. He's like, that was amazing. I said, this is shit business. He's like, yeah, you're right. I get it. Like, he understood immediately. It's not scalable.

• 1:11:01Speaker 01

  Okay. But you used to tell me when you, because you did the Marlins Stadium one time. That was a huge thing, right? Down in Florida. And I remember you told me, you said, Brian, it's the business I get on the back of those conferences. And it might, I think you told me one time, you said, Brian, there's 10 guys there that I need to meet with. And when they come and they see what I put on, it's those 10 deals that I do more important than the 27,000 people there.

• 1:11:25Speaker 00

  That's 100%. 100%.

• 1:11:28Speaker 01

  See, I listen. I listen.

• 1:11:30Speaker 00

  You do listen. But, but at some point you've done enough of those.

• 1:11:34Speaker 01

  Okay.

• 1:11:34Speaker 00

  All right. You know, I remember, I remember Damon John about three or four years ago. Damon's not so, so in love with me today. I hope he hears this.

• 1:11:44Speaker 01

  Okay.

• 1:11:45Speaker 00

  He's been a little bit of a bitch. Because he's got some third party on me. It's not because me and Damon have a problem. It's got a third guys talking about me to him. That's affected his view of me anyway. Damon, what's up? Damon, Damon was looking at renewing for, for Shark Tank. And I'm like, bro, you've done 11 years. I mean, once you've done 10 or 11 years, doing 12 and 13 doesn't change anything. Unless you just want to be in the light. Unless you just put that camera, you're addicted to the camera. That's one thing. But my point to everybody is, once you've done something enough times successfully.

• 1:12:26Speaker 00

  At some point, you want to transition.

• 1:12:28Speaker 01

  Yeah.

• 1:12:29Speaker 00

  And do the next thing.

• 1:12:30Speaker 01

  Yeah.

• 1:12:31Speaker 00

  And because that's where the curiosity, I was interviewing Tom Brady and when Tom had left the NFL, he'd left Tampa. And I said, Tom, how much preparation are you doing for the next, your next career? He's like, you're the first person that's asking that. Cause I imagine right now you have a voice coach, you have a vocabulary coach, you have somebody, you know, prepping you on teams, styling, like you're not going to just step away from talking to Gronk in the, in the, in the, in the, in the huddle.

• 1:13:00Speaker 01

  Yeah.

• 1:13:01Speaker 00

  And, and know how to be a sportscaster just because you know the teams.

• 1:13:05Speaker 01

  Yeah.

• 1:13:05Speaker 00

  It's a different.

• 1:13:07Speaker 00

  And, and so he said, oh, he's like, I'm spending hundreds of hours, if not thousands of hours, preparing to be a broadcaster.

• 1:13:15Speaker 01

  Yeah.

• 1:13:16Speaker 00

  Transition.

• 1:13:17Speaker 01

  Yeah, that's what pros do. All right. So tennis conference, bullet in the head.

• 1:13:20Speaker 00

  You're like, you, you transition backwards.

• 1:13:22Speaker 01

  Yeah.

• 1:13:23Speaker 00

  Okay. You, you, you're like, I'm going to go back into boxing.

• 1:13:29Speaker 01

  No, I've been thinking, I'm thinking about this transition the whole time you've been talking to me, you know? Look, I left the city of London, making a ton of money in an industry a lot of people would kill to be in. But I had lost the passion for it, Grant. I didn't want to do it anymore. And it was time for me to do something different and I'm so glad I did. And look, the great thing about having this show, Grant, is that I can do many different things inside of this umbrella. So four years ago, we went heavy into blockchain and we basically raised a fund, a bit like what you did from social. And we ended up investing, you know, $25 million of high-risk capital into blockchain companies. That's probably the equivalent of a half a billion dollars in like a real estate asset that's, that's less volatile.

• 1:14:10Speaker 01

  And we did it all through, um, we actually used our media to promote the CEOs of the blockchain companies. And we use our audience to come together and invest to us in a venture capital firm. Never been done before. So.

• 1:14:23Speaker 00

  That's cool, man.

• 1:14:24Speaker 01

  That was fun. And now I'm looking, okay, what do I want to do next? I spent a lot of time in Dubai and I'm like, okay, what's the next transition? So I know what you mean. Like there's something inside of you that tells you, I'm done doing this and I want to go do this. And when you lose the passion for it, nobody wants to see you up there phoning it in, right? And you don't want to be that guy either. And we see it all the time, maybe on some of those TV shows you just mentioned, where it's like, really? Do I have to look at Mark Cuban again on this goddamn show? Does he really give a shit? About investing or is it just about keeping the media profile up there? I don't know.

• 1:14:56Speaker 00

  Yeah.

• 1:14:58Speaker 01

  But I know what you mean. So for you, it's next level, which is the CEO of a public company, who you don't need to see the CEO of the public company on Instagram every day.

• 1:15:08Speaker 00

  Yeah, look, I mean,

• 1:15:12Speaker 00

  you know, I need to look in the mirror, you know? Michael, a man in the mirror, bro. It's not, it's not even about passion for me. It's about, it's about God instilled me with tremendous amount of potential, like I think he did everybody. I think everybody was given this unbelievable, infinite amount of potential that is underutilized, not recognized, not acknowledged by the individual. And that's why we all get so hurt when other people don't acknowledge us and recognize us. Because we don't reckon, we're not paying attention. I know I have unbelievable gifts that I have not touched. I haven't accessed. I don't, I'm not even aware of them.

• 1:15:54Speaker 00

  I'm like, people think I'm egotistical when I say some of this stuff, but I know, I know, I just know what I know, that I have other levels of me that, that I'm not aware of. And, you know, for me not to pursue those. And I know, I know that happens because I saw this great catch Sunday. A couple of teams were playing. I forget who was playing this guy does, does a one arm catch, one hand catch. And why does that inspire me? I'm not a football player. It inspires me because I know I have that in me somewhere. I have greatness. And, and, and, and once you've reached some part of your, you know, Maslow hierarchy, you know, you're like, I'm in purpose.

• 1:16:39Speaker 00

  I'm helping people. How do I help more people? So I did seven or eight meetings with Wall Street this year. Went and met with those people that you, you grew up around. And,

• 1:16:53Speaker 00

  I'm like, bro, this is where I should be.

• 1:16:55Speaker 01

  Yeah, yeah.

• 1:16:56Speaker 00

  Oh, yeah.

• 1:16:57Speaker 01

  Okay.

• 1:16:57Speaker 00

  Oh, yeah.

• 1:16:58Speaker 01

  It feels like the right thing to do next.

• 1:17:01Speaker 00

  Oh, yeah, I can mix with these guys.

• 1:17:03Speaker 01

  Okay, does that mean you're moving to New York? Are you just going to be public? Who knows?

• 1:17:08Speaker 00

  It just means I'm gonna go in, I'm gonna like, like I know stuff that these guys do not know.

• 1:17:13Speaker 01

  Okay.

• 1:17:14Speaker 00

  I was in seven meetings. There was probably met 50 or 60 different bankers, technology people, CIOs. I mean, these are top of the food chain guys that created the REIT industry. And I told a story to those guys and they were bug eyed. Okay, they were like, you would be a machine here.

• 1:17:35Speaker 01

  Yeah, you bring, you bring a lot of different tools to the table, Grant, and a lot of different experiences. And those guys, even though they're at the top of the food chain in their, in their little sub verticals, they haven't done anything like what you've done.

• 1:17:51Speaker 00

  Yeah, so you know, and for me, it's just being curious and the adventure. Who knows, maybe I go there and flop. I doubt it because I'm not going to fail because I, I know the only way to fail is to quit. And as long as I put my head down and don't quit, don't give up, don't surrender, don't lower. That's why this 10x concept is so important.

• 1:18:12Speaker 01

  Tell me.

• 1:18:13Speaker 00

  Like you raised, you raised 25 million, right? I mean, I've been 10x-ing myself, right? So you raised 25 million, rather than figuring out what's next for you, you would just say, okay, next target, 250.

• 1:18:25Speaker 01

  Right.

• 1:18:26Speaker 00

  The target is gonna, is gonna be the path to you figuring out where you need to be, who you need to become, what you need to be and what the vehicle is.

• 1:18:35Speaker 01

  Right, right.

• 1:18:38Speaker 00

  And if you raised 25 million, how long did it take you to raise to 25?

• 1:18:41Speaker 01

  It was probably two years total from real hard to get it done and invested. Yeah, yeah.

• 1:18:48Speaker 00

  Yeah, yeah, yeah. We're gonna get you to 250 in two months.

• 1:18:51Speaker 01

  Okay, I like it. It's funny because if, if you set yourself that goal, then you start thinking of how do I make that happen? And all of a sudden, things start coming to you, right?

• 1:19:01Speaker 00

  Well, well, well, because if you, if you keep, if you try to figure out how you do another 25 million, that's two years.

• 1:19:09Speaker 01

  Yeah.

• 1:19:10Speaker 00

  Okay, I gotta call, who do I call on? It's, it's, you're, you're, you end up with the same problems because you're asking yourself the same question you did last time. So when I'm at five billion, I'm like, okay, guys, if I go buy another 300 units, I go from five billion to 5.1 billion, I go to five, 1.51 to 5.2, 5.2 to 5, like, I'm gonna be 100. But how do I go from 5 billion to 50 billion? And I just keep asking myself, how do I do that? Who's done it? I don't know how to do it. I know I'd like, it'd be cool to do it. How do I go from five to 50? Oh, I need to meet some different people because I don't have the answers to these questions. And then it's like, who's done it? Banks have done it. Private equity's done it.

• 1:19:55Speaker 00

  Nobody's done it crowdfunding. Nobody's done it through education. Nobody's done it through podcasts.

• 1:20:00Speaker 04

  Investor Club. Today, I considered the best investment that I've ever made. We get four projects presented a week by their associated CEOs. Personally, I'm completely blown away by the quality of these projects, and I know of nowhere else where I would be given this same opportunity. Each week that passes, I feel more appreciative of the fact that I'm a member of this group. The vibe was just tremendous. Everybody's on the same wavelength. We just clicked. Everybody listened to each other, enjoyed their company. It was just magical, magical. Take action. Don't take my word for it. Do Dylan's duty to do, and I really hope that someday down the road, I see you in the club. It far exceeded expectations, without question.

• 1:20:48Speaker 00

  Okay, I mean, Joe Rogan, he's, what, he's got $120 million a year salary? Okay, that's not my target. So what am I doing trying to be in that guy? I'm doing, I'm doing the podcast. I don't want to be Joe. I want to be me, the next version of me, right? And so when I go from five to 50, I'm like, how do I do that? Oh, I gotta buy a company, or I gotta go public.

• 1:21:12Speaker 00

  You know, I need Vanguard to support me.

• 1:21:14Speaker 01

  Right. Yeah. You always said, in one of your books, you said, "I gotta find new problems." That's what you said.

• 1:21:21Speaker 00

  Yeah.

• 1:21:21Speaker 01

  And that's something that's hard people to get their head around. It's like, you want these big new results, you gotta go find some new problems. Not the same old problem you've been dealing with, because that, solving that problem isn't gonna get you to the 10x level, right?

• 1:21:33Speaker 00

  Yeah, they're boring, too.

• 1:21:34Speaker 01

  Yeah, exactly. Exactly. You've already done that before. And again...

• 1:21:37Speaker 00

  I don't wanna have the same argument with my wife. I'm like, "Baby, let's get a new one."

• 1:21:41Speaker 01

  Right. And plus, solving one problem, you can solve a 10x bigger problem, and it's probably not much harder, right?

• 1:21:47Speaker 00

  Exactly.

• 1:21:49Speaker 01

  You mentioned all these other businesses, Grant. We've never had a discussion where you said anything but your real estate with the B-word, the billion-dollar word. And now you're talking about 10x health and your education and all that, like, growing up, like, in unison with your real estate AUM. How did this happen? What's happening here? What are the plans for those companies? Do you spin them off? Do you keep going? And how did this all of a sudden happen? Or is this a compounding effect of what Cardone does?

• 1:22:17Speaker 00

  Yeah. No, this is, man, this is being around people like yourself, you know, getting inspired to do bigger things. How do I get there, right? So, you know, bringing good people around you. I start my day, almost every day, with a workout and listening to super-successful people. Like, I'm listening to this long, boring-ass audible download about J.D. Rockefeller. It's terrible, dude. It's terrible. Like, I'm like, "Oh, my God, how many more chapters do I have of this terrible audible product?" But, this was one of the richest guys that ever walked this planet. So, I'm just looking for those little things in there.

• 1:22:59Speaker 01

  Yeah.

• 1:23:00Speaker 00

  I gotta listen to a whole bunch of this bullshit to get to the thing that hits me.

• 1:23:04Speaker 01

  Okay.

• 1:23:05Speaker 00

  And so, that's what I do. I listen to these super-successful guys that have built these phenomenal things that allowed them to live beyond a lifetime. And those things inspire me, and then I start looking for the vehicle that can get me there. You know, it's not really very complicated, right? If I wanna go someplace, I just need to decide where I wanna go. I wanna go to London. Okay, who's got a plane that can get me to London? American, Delta? Well, who can get me to London? Then I go jump on that plane and get to London.

• 1:23:33Speaker 01

  Okay.

• 1:23:34Speaker 00

  And so, the same thing, when I have financial targets, I'm like, and I, everything for me is a financial target.

• 1:23:41Speaker 00

  So I convert everything to a financial target. Like if it's, I want to spend more time with my kids. Okay, how do I do that? They're growing up. What would that have to do with a financial target? Well, you know, they're 14 and 16. What are they going to do now? They're going to have to start having their own friends. They're going to start, or they're going to go to college? Or how do I, how do I create something so interesting here that I could spend more time with them? And that's going to require money. There's no situation that money is not required.

• 1:24:18Speaker 01

  Powerful statement. I was going to ask you about Sabrina and Scarlett. How are they going to be part of Cardone Enterprises going forward? And you remind me a little bit about Jerry Jones. I don't know if you saw that Dallas Cowboys thing on Netflix, right?

• 1:24:35Speaker 00

  Loved it, loved it.

• 1:24:36Speaker 01

  I also watched a show called Landman and Jerry did a cameo there. I love it. And I love all Taylor Sheridan stuff. But Jerry did a cameo on that show in the first or second episode of season one. And he was basically himself. And he was giving advice to one of the characters, the big oil man that ended up dying. Sorry, spoiler alert. And he said, you know, I always wanted to be around my family, so I brought them in my business. And I guess it was a true story and you could see in that Netflix show, it was a true story because his daughter's there, his two sons there. Is that what you want for your daughters in an ideal world? And the older do you get, do you want it more than ever?

• 1:25:14Speaker 00

  Yeah, I mean, if they want it, if they want it, I want it. You know, I'd love to have that. I'd hate to see them go off and work for somebody else. I'm like, well, that was stupid. For me and for them, because they're extremely talented kids. I've invested a lot of time and energy in these kids.

• 1:25:33Speaker 01

  Yeah.

• 1:25:34Speaker 00

  We've done a great job of raising my kids. One of the things I'm most proud of is how we brought our kids up. And I would hate to lose them because they're valuable products.

• 1:25:47Speaker 00

  Um, two, I would hate for them to have to go lose the opportunity. Um, I'm, I'm five billion dollars closer than the next thing they're gonna get to. So, um, and I think that matters. I would love to put my kids in that position. Sabrina wants it.

• 1:26:04Speaker 01

  Yeah, she's already doing things for you.

• 1:26:07Speaker 00

  She, she wants it right now. Like she's like, she called me yesterday. She's like, I'm doing this course right now, but I know I'm actually avoiding work with you. She's, I'm doing this course and this course is really important, but I need to get back because I'm, I'm into work avoidance. Uh, she, I need to get back there and confront the things I need to confront to learn, the things I need to learn so we can grow this business big. She's 16, man.

• 1:26:29Speaker 01

  That's crazy. I love it. Yeah, she's special.

• 1:26:33Speaker 00

  And then Scarlett's, Scarlett's one, she wants to be an actress.

• 1:26:37Speaker 01

  Like mom.

• 1:26:38Speaker 00

  Yeah, but, but she, she, I think she knows that that only runs so, so long and the likelihoods are tiny and that she wants to learn the business as well. They both, they both work in the business. They both get paid by the company. Uh, they both have obligations and, and we don't give them allowances. They get a salary and that salary has a contract and that contract, uh, has agreements that they have to deliver on.

• 1:27:01Speaker 01

  Okay. All right. So that's all going good. And you're liking to stay there?

• 1:27:06Speaker 00

  Yeah, I think it's, I think we'll, we'll be all right.

• 1:27:08Speaker 01

  All right. And you got Elena doing the 10x women's. You do quite a lot of those things, right? You do the cruises and all that.

• 1:27:15Speaker 00

  Not so many. We're, we're phasing some of that out too. So.

• 1:27:17Speaker 01

  Okay. Just because you want to focus on the public thing.

• 1:27:20Speaker 00

  Yeah, like we, we need to, she, she can be much more beneficial in a number of areas. Um, so we're, we're realigning right now, right? Again, this is, we could just keep drifting the way we have been. I mean, life is not terrible.

• 1:27:37Speaker 01

  Yeah, I can imagine.

• 1:27:38Speaker 00

  But like, I mean, life is not horrible for us.

• 1:27:42Speaker 01

  Yeah. Most people don't, are shocked when they find out how old you are, Grant, because you act about 15 years younger than you are.

• 1:27:48Speaker 00

  Um, uh, thank you.

• 1:27:51Speaker 01

  And look.

• 1:27:52Speaker 00

  Ten X Health, man.

• 1:27:53Speaker 01

  As well. Tell me about Ten X Health because when I first met you, I don't think you were working out at all. I don't think you were really caring about your health. I think you were focused on business. And then all of a sudden, there was a big shift in you and now I, you know, I can't not see your damn six pack when I'm scrolling on the media. I'm like, oh, man, I gotta block this guy. So what's going on? When did that happen and how much has it changed?

• 1:28:16Speaker 00

  You can't look at those pictures without thinking, goddamn, he's attractive.

• 1:28:19Speaker 01

  He's good looking, but I'm good looking too, man. I don't know. It's tough.

• 1:28:22Speaker 00

  How would we be together, huh? You get a little, you get that moment?

• 1:28:27Speaker 00

  You get that?

• 1:28:27Speaker 01

  Like you and Trump?

• 1:28:30Speaker 01

  Now, Don's gonna troll both of us.

• 1:28:32Speaker 00

  I wonder how much stamina he has.

• 1:28:33Speaker 01

  Mr. Lemon is gonna troll us both.

• 1:28:35Speaker 00

  Yeah, no, uh, dude, I was very concerned with my, I was more concerned with my health the first time that I met you than I am today.

• 1:28:42Speaker 01

  Okay.

• 1:28:43Speaker 00

  Even though I wasn't doing anything about it and that's why I was more concerned about it.

• 1:28:47Speaker 01

  Okay, okay.

• 1:28:48Speaker 00

  Because everything's hurting. You're just ignoring, you're ignoring it.

• 1:28:51Speaker 01

  Yeah.

• 1:28:52Speaker 00

  Ignoring your health is paying attention.

• 1:28:56Speaker 01

  Yeah, okay. And then you started taking massive action.

• 1:29:01Speaker 00

  And then, and then, uh, this guy Gary Brekka, I met Gary Brekka and he started, he showed me some supplements to get on. Uh, we started doing IVs and I'm like, dude, I love this. This is amazing. He put a, they took my blood. And when they, they pricked my blood, I'm like, I'm gonna buy this company. Like literally, because I'm like, if, if, if somebody lets you take their blood,

• 1:29:27Speaker 00

  like they trust you completely.

• 1:29:31Speaker 00

  And then I looked at his business at that time. I mean, he, he had a shit business. He had 60 customers. If he made a million bucks a year, gross, it would be like, it was a record. And so we bought the company. We did a deal with him. It was an unbelievable deal for him, by the way, if he'd have just been a good boy. And we put the, started scaling the products out, scaling the services out. We went from 60 customers to 256,000 customers. And we scaled from three products to 33 products plus growing. We, we were in one country, we're approved in 38 countries now. We just did a deal in Abu Dhabi.

• 1:30:16Speaker 00

  Um, so, you know, I was like, man, everybody needs health. I'mma build out, I'mma brand this company, I'mma build, I'mma make Gary a celebrity. I did. And then unfortunately, uh, some people don't know how good they have it. And we had to terminate that agreement and rework, you know, basically Gary's not with the company anymore, but he does promote some of our products.

• 1:30:41Speaker 01

  Okay. And you guys made up or you guys were on a show together and hash it out?

• 1:30:46Speaker 00

  Yeah, yeah, we, you know, you, we made up the way I make up.

• 1:30:50Speaker 01

  Right, Trump style.

• 1:30:51Speaker 00

  You know?

• 1:30:53Speaker 01

  What, you just hash it out and leave that, leave it at that?

• 1:30:56Speaker 00

  I mean, look, man, I, I'm not a, I'm, I'm a self-admitted transactional person. So I do, I do deals, I, I don't, I'm not looking for friends, I'm looking for business, business opportunities where we become friends, not friends where we do business. I'm not doing business with friends first, okay? I don't do business like that. I do business, create a business, organize a business, grow the business, and then I actually get to meet how, how somebody actually acts. Sometimes you don't meet them over a drink, okay? Put a little money in front of them, put a deal in front of them, put growth in front of them. You wanna fuck somebody up, give them some fame. Okay?

• 1:31:40Speaker 00

  You, you, forget the money, give them some fame, then add some money, and then watch it, wa- watch the real person come out. And then, and then, then, then we can find out. So like, you know, I, I got, I got very long, Jared Glantz been with me 15 years, Jerry's been with me 15 years, I've been married 23 years, um, Brandon Dawson's been with me seven or eight years now, we run a business together and we're friends, by the way, but we did the business and then we became friends.

• 1:32:08Speaker 01

  Okay. Right. Okay. Yeah, it makes sense. You learn a lot about someone when you do business with them, right? And then, then you know who they are. So each one of those businesses you say could potentially be a billion plus. Do you just keep growing them? Do you think you spin them out at some point?

• 1:32:26Speaker 00

  Yeah, yeah. Ten X Health probably today is probably worth

• 1:32:32Speaker 00

  probably worth $3 billion, two and a half, $3 billion. That company, just based on its revenue.

• 1:32:39Speaker 01

  Okay.

• 1:32:39Speaker 00

  The educational business and the consulting company, that could be worth two times, I mean, what, two times revenue, four times revenue?

• 1:32:50Speaker 00

  Couple billion dollars.

• 1:32:54Speaker 01

  Will you sell them ever?

• 1:32:56Speaker 00

  I don't think I'd sell them, but I could share them.

• 1:33:00Speaker 01

  Okay. Take on some investors.

• 1:33:04Speaker 00

  I could take on, I could take, I could let our customers and our investors become become owners rather than just consumers.

• 1:33:12Speaker 01

  Okay. Potentially take them public too, maybe, who knows?

• 1:33:15Speaker 00

  Potentially, yeah.

• 1:33:16Speaker 01

  All right, I like that.

• 1:33:19Speaker 01

  Grant, I think I want to finish on, what is your message to the average American out there? You know, we saw this this new mayor in New York City, right, Mom Dami, who went and met with Trump, that was interesting. And we're seeing this kind of wave of socialism kind of sweeping across certain places. Now, I had a woman named Natalie Brunel on the show last week who wrote a book about Bitcoin. And she said that part of the frustration in a lot of just normal people are the fact that they don't understand that their government prints money and they just blame it on the rich. But they don't seem to see through that if you just try to tax the rich and vilify them, it doesn't make it better for anybody else. Maybe that's true, maybe that's not, I don't know.

• 1:34:04Speaker 01

  But we're obviously seeing this maybe younger generation say, wait a second, this isn't fair. And when a Grant Cardone comes down, or if I come down and say, yeah, but taxing these people isn't the solution and socialism isn't the solution, can't you see it? A lot of times they can't see it, Grant. So how do you try to explain that to people? Or do you try?

• 1:34:24Speaker 00

  Yeah, well, I think, I think it's a great question. Um, I think Natalie, Natalie and the Bitcoin community, by the way, the Bitcoin community needs to quit saying that people are priced out. This is nonsense. Oh my God, it's so unfair. We printed so much money. Nobody can afford a home. Yeah, wrong. This is, it's never been easier to buy a house. I would rather try to buy a house in 2025, if you wanted to buy a house. It's easier to buy a house at $440,000 today in America in 2025 than it was in 1958 when the house was seven grand.

• 1:35:04Speaker 01

  How is that?

• 1:35:06Speaker 00

  Right. It's easier to produce money.

• 1:35:08Speaker 01

  Okay, financing is easier.

• 1:35:10Speaker 00

  It's easier to be a millionaire.

• 1:35:11Speaker 01

  Okay.

• 1:35:13Speaker 00

  It's easier to be worth 10 million. Okay, we're, you're, you're making people, Jake Paul and Logan Paul are multimillionaires today.

• 1:35:21Speaker 01

  Yeah, easily.

• 1:35:23Speaker 00

  With, with IQs in the eighties. Okay, come on. I'm just kidding. Jake, Jake, if you saw that, okay, you know, it's a joke, but maybe not. Okay. Uh, my point is you, you have, go back into the 1800s. Okay. Was it harder in the 1800s or easier in 2025 to buy a house?

• 1:35:43Speaker 01

  Yeah, probably.

• 1:35:44Speaker 00

  In the 1800s, man, you had to build your own house. Okay. Foundation wasn't level. There was no air conditioning. There was no heater. There was no lights. Or would you rather, hey, I got a $440,000 house. I can put 40 grand down. Now, what's the problem? I gotta go hustle 40 grand. Now Natalie's gonna say we printed too much money. Natalie, actually, if you printed more money, money should be easier to get. Because there's more money. We printed more money than there are people. We didn't, we didn't have that many more babies. So every time they print money, you, people gotta change their attitude. Okay. You have to, you have to be in a no excuse environment. You cannot excuse your

• 1:36:29Speaker 00

  way out of this or blame, because when you excuse, when you give yourself excuses and when you blame, you go blind. You will blind to opportunities. You can no longer see the opportunity. So I, I hear these Bitcoiners say all the time, it's terrible, the Fed, oh my God, we price these young kids out. First of all, these kids should not be buying homes. They should be building their brand and their businesses, not buying houses. Nobody's entitled to a house. You don't need one. You need a place to live. Number two, okay, there's more opportunities, dude. Imagine back in the, in the, in, um, nineteen hundred and twenty. If you were a single mom,

• 1:37:11Speaker 00

  you had no education and no way to make money. Okay, you're like, okay, I gotta take care of my kid, I wanna be a prostitute.

• 1:37:19Speaker 00

  Maybe, somebody's gotta be the prostitute. Somebody had to clean dishes, somebody, somebody has to do the shit jobs, right? Until they don't. And so, today, fast forward to twenty twenty-five, a woman doesn't have to be a prostitute. Okay, she, she could be an Only Fan, never, never actually surrender her body to anyone, and make a million dollars a, a month. That, my point is, I'm giving you these, these, um, drastic situations, but I'm showing you how much easier it is.

• 1:37:55Speaker 01

  But they have to be entrepreneurial to, to do that.

• 1:37:59Speaker 00

  But you, you got, you gotta want, you gotta want a different target, and you can't want a different target if you're complaining about the location you're in.

• 1:38:05Speaker 01

  Right.

• 1:38:06Speaker 00

  I gotta, I gotta see where I wanna go, I gotta look for that place I wanna go. I wanna go, I wanna go be a millionaire. Okay, do the math on that. So, so it's just not true to me that, it's not real to me. The socialism isn't even the problem, it's the confusion. The solution to the problem is me. I need to go, find a target, achieve the target, not quit on the way there, learn whatever I have to learn to get there. I, I don't wanna do the pull yourself up by the boots and all that stuff, but move in the direction of the thing that you wanna find.

• 1:38:39Speaker 01

  All right, so stop blaming others, take some ownership. There's hundreds of thousands more opportunities today than you've ever had in the past, so just grab them and make them happen.

• 1:38:48Speaker 00

  It's never been easier.

• 1:38:49Speaker 01

  Yeah.

• 1:38:50Speaker 00

  It's never been easier. Now, look, look, this AI thing is gonna remove every excuse anyone ever had.

• 1:38:55Speaker 01

  Yeah, I'm glad you brought up the AI. How is AI gonna change your business and all businesses in the next five years? Are we gonna have massive unemployment? What do you, what do you make of all that, Grant?

• 1:39:06Speaker 00

  I think we will, I think we will have massive, we will lose massive jobs, hundreds of millions of jobs where you lost in certain spaces, and some, and those jobs will be added in others. You know, you're still gonna need, nobody's replacing me. And nobody's gonna replace you. Okay, there is no AI. Somebody wrote me the other day and said, AI is going to displace all three of your companies. I'm like, bro, ain't nobody displacing me. I'm going to use AI to expand and scale my companies.

• 1:39:36Speaker 01

  Right.

• 1:39:36Speaker 00

  So, so this thing, bro, I'm on AI, I use AI every day.

• 1:39:42Speaker 01

  Yeah, so does Sailor, right? That's where he got all his great ideas, just by going back and forth on AI. He said faster than any group of accountants or lawyers could have ever helped him.

• 1:39:53Speaker 00

  Yeah.

• 1:39:53Speaker 01

  Right.

• 1:39:53Speaker 00

  Yeah, but you gotta be willing to ask the question.

• 1:39:56Speaker 01

  Yeah, and challenge it, and push back, and iterate, and these kinds of things, right?

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  I know investing crypto can be scary. That's why you gotta join the investment club. Pull the trigger. Let's do this.

• 1:40:57Speaker 00

  Yeah, I do, I do think though that we end up in this, this era where, where we will have robots. I believe Elon on that. I believe we will have robots. Everybody will have them. I believe we'll have universal income.

• 1:41:10Speaker 01

  Okay, that's a little scary.

• 1:41:13Speaker 00

  But I believe we will have it. I mean, to some degree, we already have it worldwide.

• 1:41:17Speaker 01

  Yeah, with just a welfare state, you mean?

• 1:41:21Speaker 00

  Yeah, but I mean...

• 1:41:24Speaker 00

  You know, forty million people gets snap food relief every month in this country over here. What do they get over there?

• 1:41:31Speaker 01

  Yeah, it's the same thing.

• 1:41:33Speaker 00

  I mean, you guys have ruined Europe, all of Europe's ruined.

• 1:41:36Speaker 01

  Yeah, Europe's not coming back. You know, America, you have Trump and you have a ray of hope and you can at least see that there's a way out of it. And Europe, ain't no Trump coming over here. And it's gonna slowly grind down. And unfortunately, it's rooted in socialists. There's a dirty nasty socialist vertebrae in Europe. And then UK is so goddamn close, people pull into it. And I don't see a way around it, Grant.

• 1:42:02Speaker 00

  Well, I think there is a way around it.

• 1:42:04Speaker 01

  What is it? What is it?

• 1:42:05Speaker 00

  Spiritual awareness. Find out who you are. You know, I'm extremely curious about God, spirituality, expansion, possibility, potential, awareness. Because that's where opportunity comes from. You can't see if you're occluded. If I'm blaming John over here, even if John did it, by the way, even if John did something bad to me, I'm blaming John, or the priest, or the politician, I'm blaming him, I'm not taking responsibility. How did I put myself in this situation? Why did John pick me and not you? I did something to get myself there. I don't want to repeat that activity. I'm blind, I'm occluded to

• 1:42:46Speaker 00

  something. And by the way, if I'm occluded to any one thing, that means I could be occluded to a million other things. And so if I can remain curious, who am I? Where did I come from? Why do I fuck up? Why do I pick the wrong friends? Why am I reactive? Why do I have fears and phobias that I can't even explain? Why would somebody be scared of a plane, or heights, or water, when they have never had a negative experience with one of those? Okay, why am I scared of success? Why am I scared of money? So these are things that my church helped me with, Brian, so much. The technology of me discovering what is

• 1:43:28Speaker 00

  causing me to be reactive, limiting my beliefs and possibilities and opportunities, and making me become more aware of my relationship with God, and what God has instored and instilled in me, so that I can reach my full potential, and actually be satisfied, somewhat satisfied.

• 1:43:52Speaker 00

  With, with, with life, because I think, I don't, I don't think money or success makes you satisfied. I think it's like, I'm, I'm reaching, you know, that's why you say, I look 15 years older. Bro, it's my church. It's, it's me being curious. A man that is not curious is gonna look old.

• 1:44:12Speaker 01

  Yeah, yeah. Alright, so you're challenging everybody in Europe to, uh, to get spiritual.

• 1:44:19Speaker 00

  Become aware, man.

• 1:44:19Speaker 01

  Become aware, to look, self-discover.

• 1:44:22Speaker 00

  Yeah.

• 1:44:23Speaker 01

  Yeah. You mentioned Abu Dhabi. I spent a lot of time in Dubai. What do you make of the Middle East? It's a different way of thinking over there. Obviously, for them, man, they 10x every goddamn day over there. I'm curious what you think of it out there.

• 1:44:36Speaker 00

  Dude, they're curious. They're spiritual people. They pray five times a day. Like, anybody that frowns on that, look at the commitment. Every time I'm going there, what's the little town north of Abu Dhabi that's the financial district? It's one of those, one of the Emirates.

• 1:44:53Speaker 01

  So there's Ras Al Khomein, there's, there's a couple others up there, and then obviously, Abu Dhabi's down south.

• 1:45:00Speaker 00

  Yeah, there's one, and it's one of the most religious.

• 1:45:04Speaker 01

  Okay.

• 1:45:04Speaker 00

  They, they, they don't, you know, they don't do any, no alcohol's there.

• 1:45:09Speaker 01

  Okay.

• 1:45:09Speaker 00

  Anyway, I was at a speaking gig there.

• 1:45:12Speaker 01

  Okay.

• 1:45:14Speaker 00

  And you wake up to the prayer. You go to sleep to the prayer. Noon's the prayer. And I was with somebody and they, they kinda mocked, made a mockery of it. I'm like, what are you talking about, bro? When's the last time you've been to church? When's the last time you prayed? When's the last time you paid respect to anything? Like, you should not mock this. You should be, you should admire the commitment to this. They would stop and pay reverence to anything.

• 1:45:44Speaker 00

  So, so I just think that that's admirable, man. Like, anybody that can do something every day that's not destructive to you. I, I don't mean some of these neuroses that people have. The fact that you could do something every day, work out every day, wake up at the same time every day, be good to people every day, produce every day, pray every day, dude, that's amazing.

• 1:46:06Speaker 01

  Yeah.

• 1:46:07Speaker 00

  And, and so I think that those are very curious people. Also, they're extremely tolerant of other ideas, other religions. This idea that they disrespect women and you have to be a Muslim and you have to believe in their God, that's, none of that's true.

• 1:46:23Speaker 01

  Yeah.

• 1:46:24Speaker 00

  That has not been my experience there.

• 1:46:26Speaker 01

  Yeah. No, it's correct. It's not what you've been told, you know?

• 1:46:30Speaker 00

  Yeah.

• 1:46:31Speaker 01

  The women run, the women, they got it, they got it made over there, you know? They got parking spaces in the front for women. And when I went to get my golden visa, there was a, a, a separate line for women. Like, they got to go to the front of the line. And everyone's tolerant, it's actually illegal there to not be tolerant. And, uh, you know, I walk around, Grant, and the other day I noticed, wow, there's not a liquor store, there's not a strip club, there's no graffiti, there's no homeless people. I think I could get used to this, you know? And then I walk around and I stay right by the Palm Jamira and I'm like, if you, if this isn't inspiration, what the hell is? These people said, we're gonna build something that's never been built before and they delivered on time. And it's like, so I'm always inspired when I'm there, plus the place is full of hustlers.

• 1:47:15Speaker 01

  And I always say it, whether you're the cabbie or the construction person or the, the guy who's becoming an influencer, everybody moved there because that's a better chance for their life. And they left their family behind so they could make more money and do better. And so the whole vibe as a hustler, I'm telling you, Grant, when I come back to London, I noticed things like, wow, here's somebody walking slow down the street. What's wrong here? Cause nobody walks slow in Abu Dhabi, right? I see people here that they're, they're, they don't even wanna be there because they're just collecting a check. You don't see those people in Dubai. Everyone is there.

• 1:47:50Speaker 00

  You don't, dude.

• 1:47:51Speaker 01

  And the, um, His Highness has this expression, uh, from Dubai. He said, um, he said, "In the morning when you wake up, whether you're a gazelle or a lion, you run." That's what he said.

• 1:48:02Speaker 00

  Right.

• 1:48:02Speaker 01

  And that's, that's the philosophy. I love that, right? And so you're surrounded.

• 1:48:06Speaker 00

  You don't see, you don't see workers in the hotels on their phones, you know, texting.

• 1:48:11Speaker 01

  No, no.

• 1:48:12Speaker 00

  Not allowed, bro. You don't want to go there and work. You're going to be exported from that country and you will never go back into the country.

• 1:48:18Speaker 01

  Yeah. And people say, oh, look at the exploitation. It's like, no, someone chose to be there because they're making more money and getting better things than they could back in Sri Lanka with 30 million people all scrambling for the same whatever. So.

• 1:48:31Speaker 00

  Yeah.

• 1:48:31Speaker 01

  Yeah, I am a fan. It's a nice mentality to be around when your western cities are getting you down. So I'll be headed there in a few weeks.

• 1:48:40Speaker 00

  Maybe, maybe I'll, I'll, I'll fly in, pick you up and we'll go down there together.

• 1:48:44Speaker 01

  I'd love to, man. I gotta see the jet, the new jet. So you got four cabins on the new jet. Yeah?

• 1:48:51Speaker 00

  It's a beast, man.

• 1:48:52Speaker 01

  And that's the addiction you can never get rid of.

• 1:48:55Speaker 00

  That's the thing you don't want to get rid of.

• 1:48:57Speaker 01

  Right? That's the hardest thing to kick, I heard, is the jet.

• 1:49:01Speaker 00

  Yeah, I, I, maybe I told you that. A guy told me that.

• 1:49:04Speaker 01

  I think you told me that.

• 1:49:05Speaker 00

  The hardest, the hardest addiction in the world to kick, if it's an addiction, is private travel.

• 1:49:11Speaker 01

  Okay. And you upgraded recently. Are you going to stick with this one for a little while? You got the helicopters too?

• 1:49:16Speaker 00

  What happened, what happened was we, I bought a Gulfstream 650 ER about

• 1:49:25Speaker 00

  four years ago.

• 1:49:26Speaker 01

  This is when a Russian guy.

• 1:49:27Speaker 00

  Right before, right before the Ukraine.

• 1:49:29Speaker 01

  Okay.

• 1:49:30Speaker 00

  Before Ukraine war.

• 1:49:32Speaker 01

  Okay.

• 1:49:33Speaker 00

  And I saw it online.

• 1:49:36Speaker 00

  I worked a guy probably for 15 months, bought the plane,

• 1:49:42Speaker 00

  paid 53, 54 million bucks for the plane, sent Ryan over to Switzerland. They had to move it to Switzerland. Ryan went and checked it out, FaceTimed. He's like, yeah, it's good. Showed me everything. Flew it into the United States, had to get it papered back in the United States. We did. And then April Fool's Day this year, I ran on Twitter,

• 1:50:06Speaker 00

  guys, I need to sell my 650.

• 1:50:07Speaker 01

  I saw that.

• 1:50:10Speaker 00

  You gotta insert this, okay? Whole, long write-up, big, long write. Hey, guys, I just, you know, I'm always a transparent, very authentic person. I've reached some financial situations in my life where I need to dump the plane in order to take care of these other obligations. Uh, I wanted to get ahead of the story so nobody says blah, blah, blah, real long write-up, right? At the end of it, April Fool's Day. I got three offers on the plane.

• 1:50:37Speaker 01

  Okay.

• 1:50:39Speaker 00

  Okay, one was for Merck. Merck paid me more than I bought the plane for four years ago.

• 1:50:49Speaker 01

  Why? They wanted Cardone's jet?

• 1:50:51Speaker 00

  No, they wanted a plane, dude. They were trying to close a plane this year.

• 1:50:54Speaker 01

  Wow.

• 1:50:55Speaker 00

  You know, so.

• 1:50:55Speaker 01

  Okay.

• 1:50:56Speaker 00

  Anyway, they bought mine. I didn't have a plane. So I got rid of it. And you don't want to be, you know, you don't, once you have one, you want to, you want to have another one. And so I figured out how to buy this, um, Global Bombardier 7500.

• 1:51:13Speaker 01

  It's bigger. It's bigger.

• 1:51:16Speaker 01

  You like it?

• 1:51:17Speaker 00

  It is. It is a little longer.

• 1:51:19Speaker 01

  Okay. All right.

• 1:51:21Speaker 00

  I got, I got, I got Bitcoin on the tails.

• 1:51:23Speaker 01

  Oh, my.

• 1:51:24Speaker 00

  On, on the wings, on the winglets, and a big Bitcoin and cash flow are symbol on the belly of this thing.

• 1:51:32Speaker 01

  Okay.

• 1:51:35Speaker 01

  And you got the helicopters. All right. Well, come pick me up. Uh, last question, Grant. Uh, 10 years from now, 2035, we're going to talk. What are we going to be talking about? What do you, what, what will you be doing and what will you have done?

• 1:51:49Speaker 00

  Yeah, the company will be public. Okay, we'll be a $50 billion company 10 years from now, at least 50 billion. I'll be the largest real estate Bitcoin company in the world. Um, I will definitely be an influence on Wall Street, even to the laws made there. We will have new products. We will have new mortgage products out that are, that are Bitcoin and real estate based. Um, if I could be a lead on that, I mean, Fannie Mae and Freddie Mac will probably have Bitcoin loans. Uh, that's a $12 trillion, 12 trillion. But I'm gonna be dealing, I'm gonna be dealing in trillions. I'm gonna be getting a piece of a trillion, right?

• 1:52:32Speaker 01

  Right.

• 1:52:32Speaker 00

  So, uh, my kids will be working the company with me. My wife will still be correcting my driving. Um, I'll still be, uh, curious at my church, doing courses and learning and,

• 1:52:47Speaker 00

  Hopefully, I'm still big in the education business. We will probably will have sold 10x Health System by then. I think that that I end up flipping that company to one of the big health companies. And you and I are looking better, sounding better. We have more experience, more wisdom, and hopefully, we're still helping a lot of people.

• 1:53:11Speaker 01

  How long are you going to live for, Grant?

• 1:53:13Speaker 00

  And we're driving the haters crazy, Dave. We're still driving the haters crazy because they keep waiting for us to fail and we won't.

• 1:53:19Speaker 01

  Yeah, it is fun, isn't it?

• 1:53:21Speaker 00

  No, I don't know, dude. They're saying they're saying that there's like a like one out of two couple, one, one, one of the two people in the house who are going to live in their hundreds. There's some like 80% chance or something. I don't know how long I'll live. I, you know, I don't want to live. If my body's not working, I don't want to live beyond the the ability of my body. But who knows, might, maybe we have a bunch of technology breakthroughs where knees and hips and hands and necks all continue to work well.

• 1:53:50Speaker 01

  They say we're getting close to that escape velocity year, where you get to the point where then every year after that, they can improve, you know, and you and I are close to that, you know. But if they get there, who knows, you could start be healthier at 100 and functional. I mean, you know, you're stronger and healthier than any other guy your age 50 years ago, by far. So am I, you know.

• 1:54:15Speaker 00

  Yeah, 100%.

• 1:54:16Speaker 01

  We're already there with just the education and some tech. Imagine what we'll be 20, 30 years from now. So, yeah. Grant Cardone, I think I've known you for eight years. You've been on the show probably eight times. And just want to say thanks. Yeah, you're super inspirational. And I wish more people knew you the way I knew you, you know. But of course, they never will.

• 1:54:38Speaker 00

  Hey, I'm sorry, bro. I'm sorry that you have to defend me.

• 1:54:42Speaker 01

  I think a lot of people come to me and say, "What's up with Grant?" Because I guess they see us and see our interviews and they figure, "I know you." And I do know you. And I'm like, "Grant is amazing." Have you ever watched that first show with him? He just drops into the worst parts about his life, his biggest failures. And that was our very first show. You dropped into that in like minute eight. I was like, "Damn, this is, this is real shit right here." And, you know, you've always been like that. You know, I get inspired by your books. When I ran for mayor and I was getting hate left and right, I used the things that you said. You know, "Criticism is a sign of success. I want more." "If I don't know you, I can't do business with you." I was always repeating that stuff in my head. And so, yeah, man, it's, it's been a pleasure.

• 1:55:27Speaker 00

  Well, I always enjoy being with you, man.

• 1:55:29Speaker 01

  Well, it's good, man. I love seeing your success. I can't wait to see 10x more. And thank you for the 10x push today. I'm thinking about 250 million as we speak.

• 1:55:37Speaker 00

  Let's go, man.

• 1:55:38Speaker 01

  There he is. Grant Cardone, everybody. Follow this man. Keep an eye on him. No flies on him. Bless you. Take care, Grant.

• 1:55:44Speaker 00

  Thank you, bro. Appreciate you.

• 1:55:45Speaker 01

  Bye-bye. Hi, it's Brian Rose from London Real. You probably know that we've just recently been replatformed on YouTube after 25 months completely in the dark. The truth is, I really need your help. What I really need you to do is click on that subscribe button right now. Like this video and maybe even leave a comment or share the link with friends. We're really fighting against an algorithm that's tried to keep us quiet for so long. And the more subscribers we have, the more people watch our content, the better guests we can bring you, the better content, and we can continue transforming lives. We've been doing this for 14 years now.

• 1:56:27Speaker 01

  I want to do this for another 14 years, but I really need your help. So click on that subscribe button, like the video, leave a comment, share this, and we're going to continue to bring you more and more great content. Thank you.