Dubai Real - Episode 1: Why Dubai Never Stops Building | Brian Rose

Episode 1 of Dubai Real: Brian Rose asks where the real upside is in Dubai property and finds an operator turning Al Barari villas into one-of-one luxury homes. 💰 Source hot AI deals in our Investment Club https://lr.academy/ai-investment-club/?utm_source=podcast&utm_medium=shownotes&utm_content=43349039&utm_campaign=ic 🏦 Invest in luxury Dubai property https://lr.academy/property-investment-g/?utm_source=podcast&utm_medium=shownotes&utm_content=43349039&utm_campaign=pc 🍿 Watch the full interview with chapters and transcripts for free https://londonreal.tv/dubai-real-episode-1-why-dubai-never-stops-building/ Chapters 0:04 The great wealth migration to Dubai 1:38 For every fortune, a fugazi 2:38 Who is Brian Rose? 3:31 Lessons from Kiyosaki, Cardone and Peña 4:20 A veteran broker on Dubai's safe haven 5:45 Look where nobody else is looking 6:40 Arriving at a bespoke Al Barari villa 8:06 Why luxury is defined by scarcity 10:28 What happens when buyers dry up? 11:32 Can the team actually deliver? 12:23 Inside a villa under construction 12:58 Why speed matters for investors 14:05 What if the market turns?

• 0:04Speaker 00

  History is written by movers.

• 0:08Speaker 00

  Right now, the largest migration of wealth in modern times is underway. And Dubai is at the center of it.

• 0:20Speaker 00

  Not by accident, by design.

• 0:24Speaker 00

  Tax freedom. Security. World-class infrastructure.

• 0:32Speaker 00

  The city isn't just growing, it's accelerating.

• 0:37Speaker 00

  You can feel it, the momentum, the ambition, the speed.

• 0:45Speaker 00

  While the West feels stuck in managed decline, Dubai is busy building the future.

• 0:54Speaker 00

  This city has positioned itself as one of the most dynamic property markets in the world.

• 1:02Speaker 00

  Built on infrastructure, leadership, and a long-term vision that's actually being executed.

• 1:10Speaker 00

  If you want exposure to this promising future, real estate is the clearest, most liquid way to express that conviction.

• 1:20Speaker 00

  And when markets move, luxury real estate moves first.

• 1:27Speaker 00

  But this is where things get complicated.

• 1:32Speaker 00

  Because this is a fast market, and not everything that glitters is gold. For every genuine opportunity, there's a shortcut.

• 1:43Speaker 00

  For every fortune, there's a fugazi.

• 1:48Speaker 00

  That's why I'm here, on the ground, asking the hard questions, looking for asymmetric returns, doing the work most people never see.

• 2:01Speaker 00

  My job is simple, to multiply our money, protect our investors, and only position our capital where the upside is real. Because one thing is certain, this is a once-in-a-lifetime opportunity. And if we manage our risk intelligently, there is a lot of money to be made.

• 2:25Speaker 00

  This is Dubai Real.

• 2:38Speaker 00

  My name is Brian Rose. I'm the founder and host of London Real.

• 2:43Speaker 00

  For the past 15 years, I've studied one thing.

• 2:48Speaker 00

  How people actually win.

• 2:53Speaker 00

  I've spoken to thousands of guests, hosted global summits, produced and directed six documentary films, and ran to be mayor of London, twice.

• 3:09Speaker 00

  I've run triathlons, stepped into the ring to fight, built businesses, and graduated over 5,000 students from our London Real Academy.

• 3:25Speaker 00

  Along the way, I learned from some of the best. Real estate from Robert Kiyosaki.

• 3:31Speaker 01

  Rich don't work for money.

• 3:32Speaker 00

  They have money working for them.

• 3:34Speaker 01

  Very big difference in mentality.

• 3:36Speaker 00

  Scale and execution from Grant Cardone.

• 3:39Speaker 02

  Money is useless until it is used.

• 3:41Speaker 00

  And risk-taking from the trillion-dollar man himself, Dan Pena.

• 3:47Speaker 03

  Just imagine if you fucking miserable [BLEEP] die tonight. The regrets you're carrying to the grave. I wish ya, I could've, I fucking should've.

• 3:57Speaker 00

  Before London Real, I spent 15 years on Wall Street, and I learned something critical. Winners don't chase headlines, they chase access. When you're deploying serious capital, you don't look at what's trending, you look at what's trading, who's closing, at what price, and why.

• 4:20Speaker 00

  After five years on the ground in Dubai, I've started to understand this market the same way I understood Wall Street.

• 4:29Speaker 00

  By watching who moves first and who follows.

• 4:35Speaker 00

  And in this city, there's one broker who sees that behavior early. Ben Bandari. Two decades in this market, billions in transactions, representing some of the most sophisticated buyers in Dubai.

• 4:49Speaker 04

  I've seen it all, right from the beginning, from 2002 up until today. You have to come here, you have to see it, you have to experience it, to believe it.

• 4:57Speaker 00

  And we're seeing a lot of billionaires and a lot of other high-net-worth people bring their families here, invest in properties.

• 5:03Speaker 04

  There is really no comparison. You have 1,000 families moving to Dubai weekly. Everybody is looking to come here.

• 5:09Speaker 00

  Every time there's a crisis in the world, people move to Dubai, right? So, Russian-Ukraine war, people move. Covid, people move. Taxes get worse in London, people move. It's like, whenever there's a crisis...

• 5:21Speaker 04

  The Arab Spring, the wars. I've experienced so many wars within the regions. I've been here since 2002.

• 5:26Speaker 00

  You saw that.

• 5:26Speaker 04

  Right? And then, for a couple of days, for a week, everyone was like, "Oh wow, oh my god, oh, Middle East, it's crazy, there's a war." And then, what happens?

• 5:36Speaker 04

  Everyone moves to Dubai. The money pours in. Because of the safety, because of the security, because of the stability, because it's a safe haven.

• 5:45Speaker 00

  Afterwards, I asked him, off-camera, where is the real upside in Dubai? He didn't point to the coastline, he didn't point to downtown, he pointed away from all of it, and gave me an address I'd never heard of.

• 6:05Speaker 00

  He said, "If you want to understand where the real money is made, you have to look where nobody else is looking." So that's where I'm going.

• 6:40Speaker 05

  Brian, how are you?

• 6:42Speaker 00

  Brian Rose, London Real.

• 6:44Speaker 05

  Nice to see you.

• 6:44Speaker 00

  Nice to see you too, man. Let's take a look.

• 6:50Speaker 05

  Brian, what do you think?

• 7:06Speaker 00

  Nice place.

• 7:07Speaker 05

  Not bad, right?

• 7:10Speaker 00

  So, let me cut to the chase. I spent all morning in all of the luxury places here in Dubai. I was downtown by the Burj, went to the Palm, went to the Bengaadi area, where you got all these branded buildings going up, you got Lamborghini, you got the Bugatti, you got the new Mercedes-Benz Towers, there's like 11 towers down there. It's all off-plan luxury, which has been making people a lot of money for the past few years. They got a saying where I'm from, "If it ain't broke, don't fix it." And I'm here, in Dubai, from London, to try to find great investments. We want to deploy some capital, but my investors expect me to really be careful, do the due

• 7:53Speaker 00

  diligence, and get them the most return for the lowest amount of risk. Why not just stick with something that's proven, something that works? And so I'm wondering, what the hell am I doing way out here, in what feels like the middle of nowhere?

• 8:06Speaker 05

  Firstly, do you think that if someone needs to brand a residence like Mercedes, that it's actually luxury? The way that I see it is that luxury is defined by scarcity, something that's not readily available.

• 8:20Speaker 00

  What type of people are buying places like this?

• 8:23Speaker 05

  You're getting all the ultra-high-net-worth individuals, that their time is extremely valuable, they don't have time to come in, upgrade themselves. They want to come in, be able to have the furniture, have the design, have the interiors, and be able to just move their family in and start working, because their time is precious. I'm going to take you around and show you where luxury really is.

• 8:48Speaker 05

  I need you to feel this. This is a leathered marble-finished countertop.

• 8:54Speaker 05

  Now, this is a very family-oriented cinema room. If you see, this is all acoustic panels.

• 9:05Speaker 05

  Brian, where do you get this in Dubai? Do you really think that you're in Dubai right now?

• 9:10Speaker 00

  No, it feels like we're in some oasis somewhere. I mean, it's kind of hard to believe. The greenery, very peaceful out here.

• 9:19Speaker 05

  This is something that is impossible to craft in a magnitude, like going and doing a master community or doing a building tower. This is one of one. Everything that we do is always best spoke.

• 9:39Speaker 05

  Now, Brian, this is luxury.

• 9:50Speaker 00

  It's nice. That's the lake you were talking about over there. This is kind of one of one attention to detail.

• 9:57Speaker 05

  But I need to show you the walk-in closet. You have this pocket door coming into this huge walk-in closet. But look at this.

• 10:08Speaker 00

  Crazy, man.

• 10:10Speaker 05

  You got the bathtub overlooking the park.

• 10:21Speaker 05

  The walkway, this walkway is six kilometers. It goes all the way around and through the middle of Alvarari.

• 10:28Speaker 00

  But tell me, what happens when the buyers of these things dry up? You know, what happens when you can't turn these beautiful projects into actual returns? Is that something you have to worry about?

• 10:39Speaker 05

  You know, the thing is, is at any given time, something like this, there's maybe three on the market at one time. Compared to 7,000, 8,000 apartments inside Binguadi, Mercedes City. So if you develop in the right way, they sell like super easy.

• 10:56Speaker 00

  So are you telling me there's actually a lack of ultra luxury supply in a city that looks like it's the ultimate in bling?

• 11:04Speaker 05

  And the thing is, is that everybody is trying to develop properties. There's only a couple of companies that understand what luxury is. This is what we do. We, we express ourselves through design. We're using Manotti, Ramadesso, all the top Italian brands that people are actually looking for that belong in a home.

• 11:32Speaker 00

  You had to admit it, the house was next level. But in Dubai, anyone can show you something flashy. That doesn't mean they can actually build it. And if Chris and his team couldn't deliver a finished home on time, then none of this really mattered.

• 11:53Speaker 00

  For the past five years, I built London Real Ventures, the world's first media-powered investment firm. We've now deployed over $25 million in capital into early opportunities most investors never even see. Our edge is access. Our discipline is execution. So I had to go deeper.

• 12:15Speaker 00

  I asked Chris to take me to a villa still under construction to see how these luxury transformations really come to life.

• 12:23Speaker 05

  Hey Brian, I'm going to show you exactly how this works. This is very closed off. It's very Arabic style. So what we're going to be doing is we're going to be removing these walls, remove this wall and tie this space into more of an open concept. And getting into exactly how we do it is quite interesting. So most developers want to take possession of the house and then they start actually doing design. We've actually almost fully designed this house. Before we actually take possession of the house, interior design is done, schematic drawings, which is your permission drawings are done. The moment I take keys and title, next, next day we can submit.

• 12:58Speaker 00

  So let's talk about that because for you to make the most amount of money for your investors, it's all about speed.

• 13:05Speaker 05

  Speed.

• 13:06Speaker 00

  Right? Because if you take two years to do something in one year, that could be 50% return versus 25% return.

• 13:11Speaker 05

  Hundred percent.

• 13:12Speaker 00

  So you run this thing like every day counts.

• 13:15Speaker 05

  Every day counts. The longer we take, the less money we make. We only make money when our investors make money. Our management fee is off the profit.

• 13:25Speaker 05

  We will pull this whole house to the edge of the balcony, including here. And since you have this stunning greenery, you're going to then have turned this into a huge walk-in closet.

• 13:36Speaker 00

  You deliver these things fully furnished? Is that right?

• 13:39Speaker 05

  Fully kitted out, down to the branded sheets, pots, pans, plates, towels.

• 13:50Speaker 00

  Next came a stroll through the lush greenery of the Alvarari neighborhood, a world apart from the Dubai desert I thought I knew. His operation seemed structured, grounded and solid. Yet one question remained. What happens, you know, when the market isn't as bullish, you know? It, it turns down a little bit. You know, isn't that a risk for you and these, these transformation project?

• 14:14Speaker 05

  Look, the people that we're targeting, it's their family home. And someone that can afford $30 million, like likely they're recession proof. It's somebody that they look for opportunity during these times. And then number two is we're very conservative. So our de-risking mechanism as well is that instead of me telling you as an investor, you're only, you're going to receive 60, 70% even though I know that's achievable. I'm going to tell you, we're going to make 40%.

• 14:39Speaker 00

  So people here are buying a home.

• 14:41Speaker 05

  Yeah.

• 14:42Speaker 00

  They're not buying an investment per se. They're not speculating. They're, they're living.

• 14:47Speaker 05

  Exactly.

• 14:49Speaker 00

  Okay. Well, look, I learned a lot today. I'm still not convinced, but I, I, I'm understanding what you're doing here and it's different. I can see how this is almost like a non-correlated asset, where you can still take advantage of the luxury property boom here, but you're taking advantage of that high-end bespoke turnkey. And that can't be mass manufactured by definition.

• 15:13Speaker 05

  Yeah.

• 15:14Speaker 00

  That demand scarcity, otherwise it's not true luxury.

• 15:17Speaker 05

  Exactly.

• 15:17Speaker 00

  All right. Okay. Well, thanks for the time, man. To be continued.

• 15:23Speaker 00

  Next week on Dubai Real,

• 15:26Speaker 00

  I visit Billionaires Row on the man-made islands of the Palm Jumeirah, where I finally understand what ultra luxury really means. When you wake up, you want to hit the blinds and then boom.

• 15:38Speaker 05

  Yeah.

• 15:38Speaker 00

  Be reminded why you paid 200 million dirhams.

• 15:41Speaker 05

  Want to steal the money.

• 15:42Speaker 00

  Yeah. Dubai's top real estate broker dropped some privileged information on where the real money is being invested.

• 15:49Speaker 04

  You got to bet on Dubai. I've bet on Dubai 20 years back and you know, I've, I've reaped the rewards. It's just the beginning.

• 15:56Speaker 00

  I gain access to a group of insiders who are building the future of Dubai, a world few ever get to see.

• 16:04Speaker 06

  Dubai is the center of the universe, right? You put your money here, boom, you invest. Uh, six months later, it increased by 35%. Where can you do that?

• 16:13Speaker 00

  But this isn't a conclusion. It's just the beginning. Because at London Real, we don't deploy capital blindly. We test ideas and study the terrain. This whole luxury transformation concept is something I don't believe many people have ever heard of, let alone get the opportunity to invest in.

• 16:33Speaker 07

  I saw the vowel in it and I said, and they called me in.

• 16:38Speaker 00

  The real question is, can you stay disciplined long enough?

• 16:43Speaker 00

  Can you accept the risk without rushing the process?

• 16:49Speaker 00

  Because this journey has only just begun.

• 16:55Speaker 00

  This is Dubai Real.