#7 Venkatesh Rao: The Three Types of Decision Makers

In this episode, Venkatesh Rao, founder of Ribbonfarm and author of the book Tempo discusses the 3 types of decision-makers and shares how to adopt useful mental models *** Go Premium: Members get early access, ad-free episodes, hand-edited transcripts, searchable transcripts, member-only episodes, and more. Sign up at: https://fs.blog/membership/ Every Sunday our newsletter shares timeless insights and ideas that you can use at work and home. Add it to your inbox: https://fs.blog/newsletter/ Follow Shane on Twitter at: https://twitter.com/ShaneAParrish Learn more about your ad choices. Visit megaphone.fm/adchoices

Speaker names marked ? are inferred from speaking time and the show’s known hosts — they are not voice-verified.

• 0:09Shane Parrish?

  Welcome to The Knowledge Project. I'm your host Shane Parrish, editor and chief curator of the Farnum Street Blog, a website with over 70,000 readers dedicated to mastering the best of what other people have already figured out. The Knowledge Project allows me to interview amazing people from around the world to deconstruct why they're good at what they do. It's more conversation than prescription.

• 0:33Shane Parrish?

  On this episode, I have Venkatesh Rao. He's a writer, independent researcher, and consultant. He's the founder of the blog Ribbon Firm, the technology analysis site Breaking Smart, and the author of a book on decision making called Tempo. We talk about a host of fascinating subjects, including the three types of decision makers, mental models, the implications of the free agent economy, and how to process information. I hope you enjoy the conversation as much as I did.

• 1:09Shane Parrish?

  I want to talk about your book Tempo, which is on decision making to start with. And that's about the narrative we frame around decision making. Can you walk us through that a little bit?

• 1:21Speaker 01

  So Tempo was kind of an interesting project compared to a lot of my other writing projects, because I think it was the one thing I've done that was almost entirely for myself. So the work it's based on was based on was things I did in grad school and my postdoc. And it was kind of unsatisfying to do that work and just have it published in the sort of academic literature without sort of exploring the parts of the work that really interested me, which is... Uh. How does it apply to thinking like a lot of the things I learned along the way to applying the ideas and tempo to things like command and control in military situations.

• 2:06Speaker 01

  That was the actual context where the work was done. It was unsatisfying because what I personally enjoyed the most from it was just a chance to sit and reflect and think about how we actually make decisions, how we frame questions and so forth. So tempo was an effort to capture that part, which was uh sort of not the sort of thing you'd publish in an academic journal. So I needed to put it out in some other form. So that's how I ended up writing it as a book and uh I think it shows because it's not i- it's very idiosyncratic. I didn't really bother to explore how other people thought of the same topics uh a great deal. I just sort of uh wrote down my own conclusions from that work.

• 2:48Shane Parrish?

  I thought it was.

• 2:49Speaker 01

  Does that make sense?

• 2:50Shane Parrish?

  Yeah, I thought it was fascinating. Can we can we dive into that a little bit? I mean, if you were to synthesize today um the knowledge that you had learned and that was the culmination of it and how you apply it today. How would you do that?

• 3:04Speaker 01

  I would say that uh writing that down actually helped me move beyond it. Because right after I wrote the book, um some of the more interesting criticisms that I encountered actually helped me see what the book didn't cover well and exploring that ended up um being a very fruitful thing for me. So I'll just uh point out a couple of those things. One was the idea that there are a couple of major categories of decision-making styles, so to speak, and the book really is strongly focused on one of them. And I was sort of unaware of the sort of structure of the other approaches to decision-making that were equally big.

• 3:48Speaker 01

  So the the big one that I've concluded in my mind is. There's this approach to decision making that you could say is based on not reasoning per se, but it's a very conceptual approach where you think in terms of, say, mental models, what frames am I looking through, what metaphors am I using, what is the significance of my decisive actions versus my random actions, what narrative is framing the unfolding of events. So that's an approach that's very natural to me. It's why I think I ended up becoming an engineer. It's also an approach that's very natural to you. Farnham Street, I think, explores that in a great deal of detail from a variety of different sources.

• 4:32Speaker 01

  So that's, I don't know what to call it, but let's call it conceptual reasoning as a framework for decision making. And I would say maybe a third of humanity operates that way. It's their operating system for life, but the other two thirds does not operate that way. And the two categories that I've realized that I'm very, very unlike are, one is what I would call ethical reasoners. And ethical reasoners very sincerely and honestly start with a very deep and intuitive sense of right and wrong. And these people, in my opinion, right and wrong are in the sense of good and evil, not in the sense of true or false. So these people who start with the framework of good and evil,

• 5:15Speaker 01

  not only do I not resonate with them, I often really struggle to understand why they're thinking the way they're thinking. And invariably, when I disagree with people very strongly about something, it's usually the fact that they're starting from good and evil premises. And it's not as unsophisticated as we tend to think, that these are just, you know, like not very sophisticated religious thinkers, for example. That's a subcategory of people who use ethical reasoning as a framework. But there's, it's much broader and it can get much more sophisticated. So I think that's a big blind spot in my own thinking that I've only slowly become aware of and explored a lot more. And the other, which I would say the second third of the category of people I don't truly get.

• 6:01Speaker 01

  Is people whose entire decision-making process and framing is based not on something that goes on in their own heads, but in the sort of collective consciousness of the group they belong to. So these are what a friend of mine, Greg Rader, he phrased as affiliational thinkers, people for whom every decision basically boils down to which group do I want to be like, which group do I want to belong to? And they do that by saying, all right, let's take a issue like abortion, or is Trump good for being president? And I'm not going to process that through examination of the issue itself, but which group can I

• 6:44Speaker 01

  belong to that their views on the topic are comfortable for me to be socially? Does that make sense? It's your social skin. That's your first consideration. So those are my three big buckets of types of human decision-making. And you and I, I think, represent the first kind, which is explored quite a lot in Tempo and your blog. The second is these people who start with good and evil, who I understand a little bit now, a little better four years down the line. And the third is affiliational thinkers or tribal thinkers, whatever you want to call them. These are the people I understand the least because in a way, understanding these people individually is the wrong thing to even attempt. You have to understand sort

• 7:26Speaker 01

  of how their groups or tribes think and think of these individuals only in terms of which tribes they choose to join. So that's the only decision that ever matters in their life, which is which tribe should I join? Every other decision or thought process they go through is really somewhere in the collective consciousness.

• 7:44Shane Parrish?

  Do you think those tribe decisions are based on the particular decision that you're making, or are they based on the tribe at large? So if I, am I gravitating towards a tribe on particular issues? Or is it that I want to be like that tribe in all issues?

• 8:00Speaker 01

  I think it's the latter, because if you're talking about being like the tribe on particular issues, you're way too individualistic. You're making decisions based on the merits of a particular case. Like, you might say that on capital punishment, I'm with liberals and I'm against it. And I'm referring to a US context, of course, here. So you might say on capital punishment, I've thought through the issues and I'm against it. Therefore, I'm with the Democrats. But on gun control, I've thought through it and I'm with the Republicans on that. That's too much thinking. It shows that you're not a tribal thinker. For a tribal thinker, it would be, who do I want to be with as sort of the operating system of my life?

• 8:43Speaker 01

  Who do I want to have barbecues with? Who do I want to hang out with? Who do I want sort of as my friends in my bowling league? That sort of issue, it's not explicit. They don't sit through and say, all right, these are the fifty activities and habits that define my life. Therefore, I'm going to pick the optimal tribe to join. No, it's not like that. It's more a process of emotional resonance. And after that, you basically are partisan in a predictable way on all issues. And to people who are more individualistic and discriminating thinkers, this seems kind of stupid. It's like, how could you possibly take this huge set of like fifty different issues with very different contexts and considerations? And basically, agree with one tribe on all fifty of those issues?

• 9:28Speaker 01

  But if you look at just how tribal reasoning works, it is possible and that's kind of how it does in fact work. And I would say that this is my total, I know nothing kind of guess that each group is a third, a third, a third. It could be that tribal thinkers are actually much more numerous than the other two kinds.

• 9:45Shane Parrish?

  And do you think that, I mean, between the framing of those, I mean, it leads us to the obvious conclusion that the first one is better. You know, not putting it in a good versus evil context. Do you think people approach the good versus evil in terms of I'm the hero and I'm trying to right this evil? Or do you think it's more nuanced than that?

• 10:05Speaker 01

  Uh, well, first I would resist the temptation to conclude that the first approach to thinking and decision making is the best. It's the one most suited to certain personalities, certainly. And in certain situations, it makes for like, um, much higher probability of survival and success and thriving, right? Like, uh, in, say, the American context, because of whatever the social operating system for the country at large is, um, whether, for better or worse, Americans tend to believe in individualism, the myth of individualism, even though Americans are not super individualistic. But if you believe in the myth of individualism, the first approach to decision making, where

• 10:47Speaker 01

  you kind of maintain this fiction of, uh, processing everything on your own and staying away from tribal pandering and so forth, that tends to work very well. Whereas if you go over to like strongly traditional Asian cultures, the reverse might be true, where, uh, everything is framed with respect to the context of the social environment, and that might be a much better survival strategy if you want to actually succeed in that environment. So I, I'd say whether or not one is better than the other is a question of context and what you mean by better. But to your other question of, um, good and evil types, I don't know.

• 11:29Speaker 01

  I've been thinking about it for quite a while yet, and at a philosophical and a practical and a reasoning kind of level and epistemological level of, are they actually, uh, exploring the truth about the way the world works? I think they're kind of full of shit on all those fronts. But there's something hardwired, deep in human nature that, uh, seems to work very well with good versus evil reasoning frames. And I think, here's my hypothesis on why that is the case. Why is it that this is buried so deep in our firmware? If you think about most species of animals, their survival concerns all have to do with their material environment, which is, uh, can I get enough water? Can I get food? Uh, can I hunt my prey? Right?

• 12:14Shane Parrish?

  Mm hmm.

• 12:15Speaker 01

  Uh, whereas humans, a great deal of their survival depends on other humans. It's how do I get along with the group? Does the leader of the troop of monkeys like me or not? What will happen to me in a tropical environment if I'm kicked out of the monkey troop versus a temperate environment versus an arctic environment, right? So ninety percent of our consequential survival behaviors as a human social species depends on things having to do with other people.

• 12:45Shane Parrish?

  Right.

• 12:46Speaker 01

  And good and evil, if you think about it, is a very, very good way of simplifying that whole area of decision making. Where if you simply decide that a certain group is good and other groups are evil, everything else gets massively simplified. So that's how you get, I think, the abstract good and evil, uh, approach to thinking. It's, it's a ray fired form of tribal affiliational thinking. So i- if you want to stack them in sort of evolutionary primacy order, I think tribal affiliational is the sort of uh, most ancient of our decision making frameworks. The good and evil framework is slightly more recent in evolutionary history because you have, you need a certain capacity for abstract thought before you can frame good and evil as categories.

• 13:28Speaker 01

  And then the kind that you and I try to promote in our writing and thinking is the most recent of all. It might be, I don't know, no more than five hundred years old.

• 13:37Shane Parrish?

  I was just thinking that they were almost inverse from the way that you had mentioned them from an evolutionary perspective. And the two, the two and three, so the good versus evil and the tribal tend to blend, right? Uh, more so than, uh, the other one. Uh, it was mental models that first um, drove me to your book. I mean, one of my friends read it and, um, they pointed out that you were talking about mental models in your book. And at the time, and I mean, to a large extent today, so few people are talking about that. What's your definition of a mental model?

• 14:08Speaker 01

  Well, I have a sort of technically inspired definition in the book, as you may recall. So I use something called the belief desire intention model of Michael Brockman, who's a philosopher at Stanford. And it's been the basis of a lot of, uh, Artificial intelligence research. So that's one sort of effective way to get at defining what a mental model is. It's a set of beliefs, desires and intentions. But I think that sort of definition is useful for certain narrow technical needs. UI people have similar sort of technical definitions. Politics people have similar definitions, like you've mentioned George Lakoff a couple of times in your writing, I think. And Lakoff has one based on conceptual metaphor.

• 14:51Speaker 01

  All these narrower technical definitions of mental models are useful for certain, certain questions that are honestly a little, I don't know, too detailed and deep for a general mass audience. They're not interesting. So for a mass audience, I would say the best definition of a mental model is a world in the sense of science fiction or fantasy, right? So you've got, say, a universe like the Harry Potter universe or the Lord of the Rings universe. And so there's the world and then there's the story that's told in the world. And look at the way the most popular science fiction and fantasy is written. You're told the story, but through learning the story, you also learn about the world.

• 15:34Speaker 01

  And stories differ in their ability to do that elegantly. So Lord of the Rings is sort of, has a poetic elegance to it in that you don't feel like you're learning about the world, but by the time you're done with the trilogy, you actually know a lot about it.

• 15:49Shane Parrish?

  Right.

• 15:49Speaker 01

  Whereas Harry Potter is a little bit more heavy-handed, where a lot of it is very clearly world-building. And you kind of get the tedious sense of reading a geography book or being asked to memorize a list of countries. That's sort of explicitly learning a world in which a story is set. But if you look at the movie versions, you realize that in a way, J K Rowling is a product of her time, where she's not really the author of a book so much as a media property that she was at least at some level aware would turn into a movie, an online world, a game and so forth, right? So it could be that she's just a product of her times and they're two very different works.

• 16:32Speaker 01

  But that's basically my idea of what a mental model is. It's your sort of implicit. Understanding of what the world is and it's very easy to see in the case of like fictional universes with a few rules that are different from our own. But this this same thing is true for a much more realistic world as well. So like take the the Law and Order franchise. You've got, um, I don't know if it is popular around the world as much as it is here, but you've got this franchise of TV shows, Criminal Intent, Special Victims Unit and so forth. And this sort of gives you a sense of an entire universe of police work and crime and

• 17:16Speaker 01

  a sense of the world as a very dangerous place where you've got these brave defenders protecting you. And that's a mental model, right? So while you're watching a Law and Order episodes, that mental model is active in your head and it allows you to make sense of the stories you're being told very efficiently. So mental models allow you to very efficiently make sense of stories. And if you are not familiar with the mental model, then the author must build the mental model. And that's what happens with science fiction and fantasy. But the interesting thing is when you read, say, extremely foreign fiction, so fiction that's very alien to you in terms of mental models. The author may assume you understand the mental models, but you may not. So for example, Japanese comic books.

• 18:00Speaker 01

  The couple of times I've tried to read them, they just feel so bizarre to me. There are sort of conventions for indicating, you know, emotions and actions and so forth. They're just so unintuitive to me that the world kind of uh that should be in the background and implicit and I should just be able to reference it like an operating system. It sort of becomes a little too visible for me to read the fiction seamlessly. So it's like I'm trying to run a Windows program on a Mac computer without realizing it. So I think that sort of is uh the best way to understand mental models for I don't know, people who don't need to deal with them in any technical way.

• 18:38Shane Parrish?

  So when they're presented to you in the these ways, how do you go about validating that they are in fact the way that the world works? Or is it trying to hit on something almost at a subconscious level in us that elicits a recognition?

• 18:52Speaker 01

  I don't think really mental models are so much about how the world works as much as they're about internal consistency. So think of the world, the universe you live in as an extraordinarily confusing place that's throwing huge amounts of information at you in like an extremely high bandwidth way.

• 19:14Speaker 01

  I think I read somewhere, I think it was in Daniel Dennett's Consciousness Explained, where he actually looked at the raw information rate coming through your eyes alone, for example. So your pair of eyes, the retinas, the amount of like raw bit rate information they can take in across the frequency band in which eyes are sensitive. That's a certain like amount of raw information. And it turns out if we actually had to process that amount of raw information, it would make our heads explode, basically. So there isn't enough processing power in the brain to handle that input raw. So our brain is basically layers and layers of processing that throw out most of it and map it to a sort of toy universe inside our heads. And it's this toy universe that we actually play with.

• 19:58Speaker 01

  And the only thing we ask of this toy universe inside our head is that it be much, much simpler than the world itself and that it be internally consistent, which means if you close your eyes and shut off input and sort of wind up your mental universe and run some simulations in your head, things should not fall apart. They should be coherently put together so that you can say, uh, close your eyes and analyze the decision like which university should I attend and what major should I pick. You're not processing that in the real world of information and bits about universities and majors and careers. You're processing that in a little toy universe in your head that's like a billion times simpler. Uh, so that's sort of the function of mental models,

• 20:42Speaker 01

  simplicity and coherence. And I think that's the only way they can work. Because the real world is, there's just way too much information. And the best we can hope for is that our mental models don't become these perfect, idealized, leak-proof buckets inside which we live in, like, you know, Taliban or religious fundamentalists through which no reality data can leak at all. And if we sort of have slightly loser mental models and universes, uh, there's hope that reality can occasionally seep through the cracks of your perception and disturb your mind and cause disruptions and then you learn.

• 21:20Shane Parrish?

  Okay, I want to come back to the information and information processing. But before we get to that, what role do you think that mental models play in decision making? I mean, to what extent do they play a role in that in your your categories? Or just in terms of how we process you and I, maybe in that type one?

• 21:41Speaker 01

  My views have evolved a little bit on this since I wrote Temple. And I would say the easiest way to understand what mental models do in our thinking is they act like the blinders they put on horses. You've seen those things, right? Little side blinders that prevent the horse from looking on the sides and getting distracted. So your mental model's job is basically to blind you. It's to blind you to ninety nine point nine nine nine nine nine percent of all the pertinent reality data that could possibly be salient to a decision. So that you're paying attention to an extremely narrow stream of information. That's the purpose of mental models, to blind you.

• 22:19Shane Parrish?

  That's awesome. I like the way of thinking of that. And then the the the problem is if the world is shifted or changed, then you're blind to that change, right?

• 22:27Speaker 01

  Exactly. And you you have to hope that that change happens to leak through one of the cracks you've left open.

• 22:34Shane Parrish?

  And so does that go to information processing? When you think about it and how we filter and how we process? How do you how do you leave those cracks open in your life?

• 22:43Speaker 01

  I'll give you a short answer and a long one. The short answer is basically mindfulness, just paying attention to the world itself, which is shut down the inner dialogue and look at the world. Look outside your window. Right now, there's a magnolia tree that's about to flower outside my window where I'm sitting here. So the real world is actually this may sound like stating the obvious, but it actually needs to be stated and people need to repeat this to themselves frequently. That there is in fact a real world out there that you can stop and pause and actually take a look at. It's not all abstract categories inside your head. There's a anytime you just pay attention to what your eyes are seeing or your ears are hearing. That's how you sort of make sure the cracks stay open.

• 23:28Speaker 01

  So that's the short answer, and I know it wasn't super short.

• 23:33Speaker 01

  The longer answer, which is sort of perhaps more helpful, has to do with Something that took me a long time to realize, which is a lot of people think that creative and imaginative thinking has to do with connecting ideas from different domains. That's the function of, for example, metaphor. That's the function of certain types of creative pattern recognition in academic research, where people say, oh, I'm going to take this idea I learned in mathematics and combine it with this other idea I learned from art history, and I'm going to come up with this new way of doing mathematical art, right? So that a lot of people fall in love with that idea of forming connections as the foundation of thinking.

• 24:16Shane Parrish?

  The kind of combinatorial play, right?

• 24:18Speaker 01

  Yeah, and I think that actually is a very dangerous process. That's how mental models sort of snowball in complexity and connectedness and increasing in their ability to blind you. Because if you close your eyes, so let's take this hypothetical person who spends fifteen years in college and grad schools, becoming like the world's most erudite academic. They've read all the books, they've read, they've watched all the movies, they've viewed all the paintings and read all the criticism about everything. So their head is completely full of information from mediated sources, so to speak.

• 25:00Speaker 01

  Not direct reality data of looking at the world itself, but lots of these processed, it's like processed food for the brain. So this hypothetical person closes their eyes at age thirty, say, and their head is full of like fifteen years of such data, and then they live their life without any more data. Now, I think two things could happen to such a person. One is that information in their head that's already there, it can erode or depreciate like a bank account, it can start to lose value. But the other thing that can happen is it can get more and more interconnected internally. That's what happens when you close your eyes to reality data. Information that's already inside your head has a tendency to sort of get wired up in more and more complex ways.

• 25:45Speaker 01

  And people love that. It's an addictive process. It's like, oh, this idea from the Bible is actually very similar to quantum mechanics. And therefore, quantum mechanics was predicted by the Bible. That sort of process sort of snowballs and your head becomes full of this richly interconnected web of ideas. But the basis for the interconnection is blindness. I mean, it's not supported by more reality data. It's if there's like three objects and you've tried to connect them up, there's three different ways to do it. If there's four objects in your head, there's six different ways to connect them up.

• 26:17Shane Parrish?

  It's almost a brute force kind of approach to.

• 26:20Speaker 01

  But the sort of cautionary tale here is if you don't have constant reality data coming in into your mental model, you'll make all possible connections and they won't actually contain any information. There'll just be connections. There'll just be patterns that sort of become evident like a map. And this person who is just a head full of information and it being wired up, creates a set of mental models in their head that becomes increasingly leak proof over time. So it becomes leak proof by becoming more interconnected internally. You have an explanation for any possible thing you can think of. Anywhere your thoughts and decisions turn, there's like some sort of connections and ideas that sort of frames the decision for you and makes it.

• 27:05Speaker 01

  But the actual value of the information is depreciating slowly, like a bank account that's sort of divorced from, you know, the reality of the outside world. So it's almost like there's an equivalent of a financial bubble going on inside your head. So that's the, that's what a mental model that's divorced from reality data is. It's a financial bubble inside your head where valuations are going weirdly and internal dynamics are overwhelming the action with the real economy.

• 27:32Shane Parrish?

  So would you, would you say to some extent that the knowledge in your head, there, there's almost a red queen effect going on where you have to do something to maintain and constantly update just to stay in the same relative position?

• 27:45Speaker 01

  That's a very good analogy, yes. So I I think it's it's probably a sign of a very healthy mental process if you are able to create and sustain a Red Queen's arms race between sort of your mindful engagement of external reality data and sort of your eyes shut process of like making your mental model more coherent and useful in terms of simulations and seeing ahead. You actually mentioned something like this in one of your recent posts, the two by two of engaged versus thinking and good versus bad. This is roughly that distinction and how to keep that process in balance because you let one overwhelm

• 28:27Speaker 01

  the other, it gets really unhealthy. And the kind of decision making that you and I seem to enjoy has a bias. It tends to preferentially sort of create momentum and inertia in the internal part, the thinking part, and not so much in the engagement part. And there's other kinds of people with the opposite bias where their engagement is overwhelmingly strong and their internal processes aren't keeping up. So their arms race is imbalanced in a different way.

• 28:59Shane Parrish?

  What's your process for reading? Do you do you have a process? Do you like walk me through this? You you you connect so many things, you.

• 29:09Speaker 01

  I don't really have a process. If I'm working on a particular well-defined project, like right now I'm working on Breaking Smart, the second season work, then there's a set of books that obviously I have to sort of get through and read and process. So that's somewhat like, you know, academic work where you have to do a literature survey and understand, you know, what some people call the idea maze of a domain. This is a phrase in the startup world that was coined by Balaji Srinivasan. It's the idea that you need to understand the map of the area you're exploring. So that kind of reading is relatively well-defined,

• 29:50Speaker 01

  where you have a goal you want to get to and you have a rough idea of the path, but you have to go about assembling a map so that you can actually navigate your way there. So that's one kind of reading. And I think traditional education teaches that kind of reading very well. The other kind is probably eighty percent of my reading, which is honestly pretty much completely random. I follow trails on Twitter, on Facebook, people send me stuff. I spot things on Amazon and it's, I don't read as much as I used to. My stamina for that is going down. But this process is, yeah, pretty much random.

• 30:32Speaker 01

  But that isn't to say that the effect of the process is random. The effect of the process is, this is how you discover new stuff. Like connecting back to our earlier conversation about blindness and so forth. Exploratory reading is what creates cracks in your sort of secure mental models and allows you to see new things.

• 30:51Shane Parrish?

  There's a serendipitous aspect to it. So when you're reading, are you taking notes? Are you highlighting? I mean, what is that? What does that nuts and bolts kind of look like for you?

• 31:02Speaker 01

  I, so in the first kind of reading that I'm reading towards a very deliberate end, I might take notes or more recently, you know, take pictures of a particular paragraph with my phone. Because I might quote that bit later and so forth. So that's for, again, it's a more academic citation focused way of reading. But the rest of the time, the random part, which I think is more crucial to my way of thinking, that I don't attempt to control it in any way. There's no meta process at all. I just read. And there's a reason for this because if there's an actual idea that needs to pop into consciousness in a serendipitous way, as you point out, you can't force it.

• 31:45Speaker 01

  And if you try to sort of, I don't know, encourage it in sort of structured ways where you say, oh, I found this one idea in this one book and it looks interesting. Therefore, I'm going to clip it and put it in my Evernote file. And if something else comes along, I'll connect it and so forth. That sort of kills the golden goose of serendipity.

• 32:06Shane Parrish?

  Hmm.

• 32:07Speaker 01

  Where on the other hand, if you just read and sort of trust the universe that you're exploring to surface the connections that are interesting, that happens a lot more naturally and.

• 32:20Speaker 01

  The really high value insights and connections that you can spot, they only happen if you don't try to have too much of a meta process.

• 32:29Shane Parrish?

  But you also have to filter quickly and rapidly in that world, do you not?

• 32:34Speaker 01

  Not so much. I mean, so long as I'm being entertained, I don't ask for productivity or like a certain rate of insight.

• 32:43Speaker 01

  So to me, it's actually the very natural heuristic that I used to practice as a kid, which is just continue reading if something is interesting and keeping engaging my interest where it's it's it's important not to overthink this stuff where you get so obsessed with the productivity of your reading that you're not able to enjoy it because enjoyment is actually not a nice to have peripheral feature of the process of reading. Enjoyment is actually an important part of how you do the filtering that you're talking about. Which is if you're enjoying it, continue reading. If you don't enjoy it, set it aside.

• 33:24Speaker 01

  And that's your brain's natural heuristic and it does a very good job, actually. So there's not that much of a reason as you might think to add more filtering criteria. Now, sometimes there is because you can get into this addictive trap where your enjoyment filters are basically some sort of mind candy filters and you sort of filter out anything that's threatening or upsetting to you. Now, if you notice such a bias, then you kind of have to, I don't know, rewire your habits so that you have developer tolerance or appreciation for a kind of content that used to upset you. Like say, I don't know, let's go take this back to being a kid and maybe you like adventure stories a lot, but horror stories or romance stories upset you or embarrass you or something.

• 34:09Speaker 01

  And you have to sort of become aware of that emotional reaction, start to manage it and learn how to enjoy that new kind of content. So it's like, I would reframe the problem of filtering information as learning how to enjoy information.

• 34:25Shane Parrish?

  I like that. To what extent is your reading physical versus digital and say books versus articles?

• 34:31Speaker 01

  It's increasingly digital and increasingly articles over books. Because books are now a very big investment and yeah, I have to really.

• 34:44Speaker 01

  And either enjoy it a lot or have it be very much on the critical path of a project I'm involved in for me to finish a book these days.

• 34:52Shane Parrish?

  So let's talk about Breaking Smart, Season One. Do you want to maybe just give us a brief introduction to that?

• 34:57Speaker 01

  Yeah, that's, that was an interesting writing project because it's not like the kind of writing that put me on the blogosphere map. So Ribbon Farm is very much sort of my exploratory laboratory of thinking where I basically do my own thing. And Breaking Smart was much more of, all right, here's a universe of ideas that certain people in Silicon Valley understand extremely well, and other people outside it see as like this alien idea space that's a new way of living in the world that I don't understand at all. So there's this sort of the intellectual equivalent of a digital divide. And so it was, it was a

• 35:39Speaker 01

  very deliberate focused process of, all right, can I explain fairly clearly to smart people what it means that software is eating the world? And working with Andreessen Horowitz for a year sort of gave me an opportunity to spend a lot of time interacting with native thinkers in that world, people whose everyday work involves basically software eating the world and what to do about it, how to take advantage of it, how to do startups in that world, how to invest in that world. So very interesting. It was kind of like embedded anthropology. And I'm personally, I don't consider myself part of that world. I don't know what world I'm part of, but I'm not part of that one directly. So it was kind of a very interesting spectator experience for me. And I tried to capture that. And

• 36:23Speaker 01

  that's where those essays came from. And it's, it's been interesting because they're much more accessible than most of my regular writing. And a very different kind of audience has responded and in a very different way than I'm used to.

• 36:38Shane Parrish?

  So you spent a year doing that in partnership with A16Z. What do you think that has changed? Or what are you taking with you after this year, other than, I mean, the notoriety that it's drawn to your thinking and the workshops that you're doing? But what is it that's changed your approach from what you've learned?

• 37:00Speaker 01

  That's a difficult question. It's it's really hard to see change in yourself until it's like ten years down the line and then you think back and say, hey, that was a turning point and I radically changed my personality. Like sometimes there's like cues that say that your personality has changed suddenly and radically. Other times it's like, you know, the parable of the frog being boiled and not realizing it.

• 37:21Shane Parrish?

  It's, yeah, it's Galilean relativity one oh one, right?

• 37:24Speaker 01

  Yeah, I I think it's more the second case. I'm uh being immersed in the thought space for a year and then writing about it carefully for about four months and then spending another eight months uh doing workshops and explaining those ideas to people. It's a it's a very gradual process. There's no uh sudden moment where you say, oh, I used to be this other kind of guy. Now I'm this kind of startup culture evangelist guy. It's not that overnight kind of transition. It's more like a lot of ideas that might have been fringe for you suddenly becoming uh more and more normalized. So for example, um I would say one obvious effect that this work and project has had on me is

• 38:06Speaker 01

  it's uh made me a little bit more libertarian than I used to be. So previously, I would say politically, I was pretty nonpartisan. I would have described myself in two thousand thirteen as, say, a business conservative, where my economic and business thinking was mainly conservative. Social thinking was liberal and libertarianism was this sort of uh little bit of a fringe of nuts that uh I used to laugh at, especially the Ayn Rand fringe of it. Uh but through this year and a half, I've kind of learned to separate the interesting aspects of uh the growing world of libertarianism from the what I think of as the loony fringe of libertarianism, which I associate honestly with Ayn Rand.

• 38:51Speaker 01

  Uh so that's that's one explicit sort of slow shift in my own thinking that I've been able to detect. But other stuff, yeah, I guess it'll become more visible as the years go by. I mean, I'm only now beginning to understand transitions that I went through when I was twenty five or fifteen. So I'm used to it taking a really long time for me to make sense of myself.

• 39:16Shane Parrish?

  So with season two, what are you trying to do with Breaking Smart?

• 39:19Speaker 01

  Uh, I'm gonna be looking at the future of organizations, which is, uh, it's a topic that's been really interesting to me for almost ten years now, and since the beginning of my blogging on Ribbon Farm. In fact, what put me on the map as a blogger was the Jervis Principle series, which I started in two thousand nine and finished, I think, in two thousand thirteen. So a six-part series that's now an ebook. Um, and that was all about organizational psychology and how organizations really work. So that's, uh, one element of the, I don't know, the thread that I want to develop in more careful and complete ways.

• 39:58Speaker 01

  The other motivation, of course, is that there's, there's things happening in the environment now that are causing a big change in, uh, how do I put it? The operating system of how organizations are conceived and grown and run and, you know, operationalized. And you've got everything from the extreme fringe of smart contracts on cryptocurrency blockchains, where there is no organization per se, but everybody has the, this sort of digitally mediated peer-to-peer relationship with everybody else that they're economically engaged with. So it's like the smart network of contracts that's doing economic work. To the other extreme, where you might have like a really ancient organization,

• 40:43Speaker 01

  like the Catholic Church, uh, which might adopt digital realities in a very sort of measured and slow way, and it's probably not going to go away because it's not, you know, becoming a, a blockchain-based organization or something. And most of the world is somewhere in between those two extremes. And it would be, I think, fascinating to really sit back and think about, all right, what's happening to organizations because of the impact of digital technologies on the one hand, and because of just a growing understanding of what organizations are and how they work on the other. Where we've had now a couple of centuries of experience running. Corporate entities and various sorts of modern organizations.

• 41:25Speaker 01

  And we have like thirty to fifty years of management science that have given us a lot of insight into how organizations work. Can we put that together and sort of paint a portrait of the world of organizations that's emerging now? So that's kind of my big theme.

• 41:40Shane Parrish?

  So what effect do you think broadly speaking, of course, will technology have on the way that we run organizations, the way that we manage people, the way that we interact with colleagues, employees?

• 41:54Speaker 01

  So I haven't yet, um, so I I'm just getting started on framing my hypotheses and ideas here. So let me give you the starter frame and where I'm hoping to go from there. So my starting frame is this idea from Alfred Chandler in the nineteen sixties called Structure Follows Strategy. You may have heard that phrase.

• 42:14Shane Parrish?

  Yeah, we talked about that in my MBA.

• 42:17Speaker 01

  Oh, okay. So he's written a couple of books, Structure and Strategy, The Visible Hand and so forth. And at the beginning of, um, I think Structure and Strategy, there's a list of hypotheses he lists about the new kind of organizations that were emerging in his time. So remember when Chandler wrote his works, it was, um, the robber baron corporations of the eighteen eighties and eighteen nineties had become established big companies and had created a whole way of life around them. Uh, populations had moved from the agrarian hinterland to the evolving new cities. A second generation of companies had come up and Chandler made a whole bunch of observations. I think there was a list of about ten or twelve hypotheses in chapter one

• 43:01Speaker 01

  about the nature of this, uh, new kind of organization that had emerged. And among them, for example, was the idea that middle managers, managers of other managers who were not CEOs or senior leaders were the defining feature of the new kind of organization that had emerged by the fifties and sixties. And modern, the culture of modernity, the structure of cities, the structure of education, everything could be sort of inferred from the single fact of the rise of the middle manager professional, large organization. And that's of course being reversed today. That's the layer of, uh, the working world at least, that's.

• 43:44Speaker 01

  Increasingly being automated, we no longer go through like four layers of approvals to get like a travel expense form reimbursed. We go to a piece of software, enter some details. Maybe one person takes a look at it and clicks okay, and then you get your reimbursement in your next paycheck, right? So that entire population, that was the sort of

• 44:04Speaker 01

  anchor element of an entire way of life that persisted for forty, fifty years, that's slowly shrinking and disappearing, and with it the middle class and so forth. So my hypothesis is that not all of Chandler's sort of hypotheses about the nineteen fifty's era are being slowly flipped one by one, and we've seen that for the last twenty, thirty years. But perhaps the biggest flip is that the defining archetype of the new world of organizations is no longer the middle manager, but in fact the free agent. So people like you and me, the people who don't actually live in organizations at all, but live in the ecosystems of organizations, or as intermediaries between organizations. So it's like i- in the nineteen fifty's, ninety

• 44:47Speaker 01

  percent of hu- I think it was about, yeah, almost ninety percent at that point of humanity lived a paycheck lifestyle. And this was the pri- end of like a two hundred year historical process that I've written about. Like in seventeen eighty, there were less than twenty percent of the American workforce was paycheck employees. And by nineteen eighty, it was close to eighty to ninety percent. So that was a very long, two century long trajectory of increasing paycheck employment. And if you flip that around, you see that what it means is the number of free agents, the number of people living in the interstices of the economy slowly shrank in the developed world. Now, that process is being re- sort of inverted, and now I would say, depending on whose estimates you believe, it's somewhere between thirty to forty percent. And of course,

• 45:31Speaker 01

  some very naive ways of counting lead to the conclusion that it's no more than five or ten percent, which I think is bullshit. So my, the number I tend to believe is somewhere between thirty to per- forty percent. Appropriately defined are free agents. And these people may not work inside organizations. Because these people are sort of this new emerging, growing class, just like middle managers were in the nineteen fifties. What they do, the patterns of life they choose, where they choose to work and live, how they choose to educate themselves. How long they stay in projects, their work styles, like, you know, remote working, working from home. Uh balancing multiple gigs at once. All these patterns of life that they're sort of improvising and establishing right now.

• 46:14Speaker 01

  Uh whether it's lifestyle design thing in Bali and doing internet marketing for a big Fortune five hundred company here. Or somebody like me, uh whose main way of working is writing blogs and getting consulting gigs. We are not the sort of inner core of um companies, but we kind of define the economy now. And I think that's a huge sort of framing idea that's emerged in the last fifteen, twenty years. And it's interesting for one reason, which is if you look at the structure of modern tech companies, um like, you know, Facebook and Google. Their market cap is huge relative to their headcount. So one useful metric for thinking about this is divide the market capitalization by the number of employees.

• 46:59Speaker 01

  And it's um for the fastest growing unicorns and, you know, young companies, it's very, very high. So you might have like um a billion dollar company with just two hundred employees and so forth. So it's clear that um these people, well, they're very talented, very successful people who are going to get uh very powerful and rich because they're doing the few remaining valuable, long-term jobs that remain in the economy. But for the rest of us who don't have, say, ninja level coding skills, um where we can be one of the privileged few to be in one of these companies as a core employee inside. The question is, what does it mean to survive in the ecosystems created by such companies? What does it mean to be a?

• 47:41Speaker 01

  Citizen of say the Amazon ecosystem or the Google ecosystem or an app developer for Apple or a driver for Lyft or Uber, you know, these people are kind of defining the structure of the world at the moment. And we don't normally think of this part of society as even the, I don't know, the the raw material of organizations, these are by definition, the people who are not in organizations.

• 48:04Shane Parrish?

  Right.

• 48:04Speaker 01

  So I think actually they are the ones who are going to define the organizational landscape of the future.

• 48:09Shane Parrish?

  And how do you think we're going to manage that? I mean, one of the the key things that I keep hearing over and over again, which I don't have an opinion on or a well-formed one anyway, is like matrix management and how do you think the structure of management plays? And what do you think about matrix management?

• 48:24Speaker 01

  Oh, matrix management is a very old idea, actually. It's at least as old as I would say early eighties is when it became popular. So with the first wave of deregulation and the creation of a lot of outsourced and subcontracting kind of economy in the manufacturing sector. So, you know, the Reagan Thatcher era, matrix management came about when people realized that you needed a line management access, which was traditional companies, along with a project management access, because so many needs were transient. So that is a very old idea. And that's, I would say, actually the incumbent traditional management now. It's not the, that's not the new stuff.

• 49:05Speaker 01

  Matrix management is the default in the old economy right now. That's how projects get managed. What is new is managing projects through multiple circles of contingent labor. So think of a typical project. So no, no good, successful project in a software eaten world can be really, really big. At most you might have, uh, let's talk about the software project as sort of a prototype, because that's a new kind of core work. You might have, say, an overall extended team of, say, a hundred and fifty building a product. And you might have a structure where the core team of employees with stock options and careers and the ability to buy houses and all these, you know, super

• 49:50Speaker 01

  talented people who've kind of gotten the golden ticket, that might be a core group of fifteen to twenty inside the company. Then you might have another ring of like longer term contract workers of say fifteen to thirty who are doing less critical tasks. Then you've got like another layer of small boutique firms handling things like, you know, Social media marketing, doing a little bit of focus group research, things like that. Then you've got another big layer of, say, a developer community that's beta testing and you're trying to woo them to use your technology. Beyond that, you might have a much broader ring of, say, a hundred people who are really not even part of your producer team, they're part of your, like, early adopter consumer

• 50:34Speaker 01

  team, but because they're like power users who understand your technology well and may do a little bit of hacking, they're the ones who are going to discover the use cases that will actually work and establish a product. So think of the outermost ring as sort of the prosumers, the people who are, you know, partly producing in addition to consuming in return for things like discounts and the very core being like the best compensated people who have a chance of becoming, you know, stock option millionaires or something. That's the structure of a team that makes something happen in today's economy. It's not matrix management or any of these old ideas. It's this, I don't know, tribe of, say, a hundred and fifty people with various levels of belonging in a fuzzy set that makes something big happen.

• 51:18Shane Parrish?

  So as you were saying that, and let's make the assumption that we should pay people based on the value they bring to the table, how do we compensate people in a system like that, in a system where you might be part of a team that creates a three hundred billion dollar product, but your role in that team and your value and your contribution versus somebody else's value and contribution in there, how do you think about that?

• 51:40Speaker 01

  I don't think there's a single universal answer. It's a very sort of contentious debate right now and people are sort of exploring different answers. So it's useful to think not at the general principle level, but at the example level. So two examples, I think, that are driving the conversation forward the most are Kickstarter and the right share economy. So Kickstarter, if you think about it. The early group of backers that gets a project off the ground, they're actually not just paying with their money to support a project, they're paying with their intelligence, they're doing work, they're reviewing like lots and lots of projects that they might be scanning on Kickstarter and sort of making reasoned decisions about,

• 52:24Speaker 01

  hey, this is an interesting new innovation that deserves support. Now, they might be using any of the three decision-making processes we thought about before. They might be, you know, conceptual thinkers, they might be good versus evil thinkers, or they might be, I need to be part of this tribe that makes this happen kind of thinkers. Whatever that approach, they're contributing, you know, intelligence in the form of information in addition to money. And this group typically gets compensated with a bunch of like, I don't know, gift economy type artifacts. You might get a T-shirt, you might get a shout-out on Twitter, you might get like an early advance instance of whatever it is that's being produced. Like if it's a book or a little manufactured widget, you might be one of the first to get one of those things.

• 53:09Speaker 01

  So that's the way compensation works in that particular example. And of course, it leaves a lot of people very unhappy because they want more compensation for what they see as more valuable input. And that's one of the reasons we have this legislative process right now that's about opening up crowdfunding to equity ownership. So very soon, we might see in very limited and regulated ways the ability of crowdfunding backers to own equity in the things they back early on. So that's one example of how people might get compensated. Another is Uber. So there's a dull conversation about Uber and an interesting conversation. The dull conversation is simply traditional 1920s labour thinking of, oh, these people are simply not being paid enough

• 53:52Speaker 01

  and effectively they might be even being paid less than minimum wage if you like account for their hours properly and they have a precarious income, they need a safety net. I think that's an uninteresting conversation that will go nowhere. It's applying 1920s lenses to 2015. But the interesting conversation is these people are actually participating in innovation where...

• 54:16Speaker 01

  Uh. Obviously, what everybody's seen coming down the road is automation, driverless cars, and how are these driverless cars uh being trained? Well, all the data that's coming from thousands of rides being taken by people and drivers navigating different route, it's not, it's having two effects. So when an Uber driver picks a passenger from point A and drops him off at point B, that passenger gets a ride and the driver gets paid some money. But the data that's generated that goes and feeds machine learning algorithms that, you know, uh, improve everything from our understanding of safety to navigation to following traffic rules, that stuff is really them contributing to the R and D of the next generation of product in which they have no producer role at all. They they won't.

• 54:59Shane Parrish?

  They're almost unknowingly sowing the seeds of their own destruction.

• 55:02Speaker 01

  Exactly. So one sort of interesting argument I've heard is these people are the equivalent of laboratory researchers and they should be paid for their research function as well. And this sort of ties into the larger um argument that anybody who's involved in producing large amounts of data that go into these big platform type uh industries, they really should be compensated for the value of the intelligence they're pouring into the platform. And uh this is why people, of course, are talking a lot about data monopolies and the new algorithmic monopolies, because that's what these companies are doing. They're uh generating a huge amount of data through their operations that is feeding the next generation of machine

• 55:45Speaker 01

  learning based technology and automation, and they're in a position to, of course, uh reap the benefits of that. And um to some people, it seems fair that the people involved in generating the data should be compensated for it. And you're seeing limited versions of that, where you can now buy a little device that you plug into your car that um uh your insurance company will uh use to give you lower premiums. So you'll get a discount on your premiums based on like transmitting

• 56:11Shane Parrish?

  data. An exchange for your information, yeah.

• 56:13Speaker 01

  So the beginnings of such an information for money economy are starting to emerge, but it's going to take hundreds of examples, probably a dozen or more court cases and lots of regulation before we sort of figure this thing out.

• 56:28Shane Parrish?

  Isn't Google kind of an example of that? Like, I go on for searching, I'm not paying for it. They're providing me a service and I'm giving them information that they can then use to sell.

• 56:37Speaker 01

  Yeah, yeah, definitely. It's a case of that. The thing that trips people up about this conversation is there are too many zeros in the equation where you are getting information that would, in terms of like substitute products, would cost you thousands of dollars if you had to do it through a traditional network of paper libraries, right? Like I can just type in a search term and get an answer I want. And if I didn't have Google, I'd have to go to my local library, look for the reference there, uh, go through the interlibrary loan system to get a book if they don't have it. It would be, instead of fifteen minutes of work, processing search results, I would do twenty hours of work. So the value to me is twenty hours of my

• 57:19Speaker 01

  own time. But it's clearly ridiculous to value things that way because uh, the economy is not a closed system where you can value things of a, value the cost of a substitute sort of in a vacuum. Uh, so because a lot of these things, when you actually let the market decide what the cost is, the cost is so close to zero that we round it down to zero. Uh, that makes it very hard to actually do meaningful computations here. And that's one of the things that, you know, people think cryptocurrencies might be helpful there, where it becomes possible to meter even the tiniest of cash flows, where each individual transaction might be worth like a fraction of a

• 57:59Speaker 01

  penny. But if you put on enough automated circuitry in all your transactions, it might build up to something more meaningful. So that's a vision that some people have.

• 58:09Shane Parrish?

  What do you think the future holds that no one's talking about?

• 58:14Speaker 01

  If I knew that, I'd be out there making money off it, wouldn't I?

• 58:18Shane Parrish?

  Any guesses?

• 58:19Speaker 01

  Uh, no, I don't play that game. Uh, this is something that uh, that's almost become, I don't know, a philosophy of mine where I say this in Breaking Smart where I say I'm not going to attempt to predict the what and when of the future. I'm only going to try and predict the how of the future. What ways of working are going to be more effective in the future as opposed to in the present? Because uh, The moment you get sucked into this game of trying to predict what's in the future. Uh, and you're not doing it in a systematic way, like being part of a hedge fund that's doing very recent, you know, calculated bets on um uh your predictions. It sort of sucks you into a sort of utopianism of the new.

• 59:01Speaker 01

  And I talk about this in Breaking Smart as well, where you get attached to a particular vision. Where you say, oh, the thing that's going to happen and must happen is flying cars with uh bio nanotech circuitry. And then that doesn't happen and then you go through some pathological thought process of mourning for that lost utopia. A lot of people are going through that right now where they're upset that we didn't get our nineteen fifty's flying cars. So that's the reason I don't play the game of trying to predict the future.

• 59:27Shane Parrish?

  Okay, so a different version of a similar kind of question is, what do you think that people are focusing on today that's a waste of time?

• 59:37Speaker 01

  That's a dangerous question because moment you answer ten years later, it turns out to have been a very productive thing to have been doing. Uh, what are they wasting time on? Honestly, I don't know.

• 59:49Shane Parrish?

  Okay.

• 59:50Speaker 01

  That's a tough one. Yeah, that's a tough one.

• 59:52Shane Parrish?

  What book would you say has had the greatest influence on your life?

• 59:56Speaker 01

  That's another game I don't play, I think.

• 59:59Shane Parrish?

  Okay.

• 1:00:00Speaker 01

  Yeah.

• 1:00:00Shane Parrish?

  If you had to pick a few, like what would you say?

• 1:00:03Speaker 01

  Well, I have a page on my blog, it's rubenfarm.com slash now reading, so now dash reading, where I maintain kind of an active radar of things in my pipeline, so to speak. And I do have a list there of top books and they're top in the sense that I reference them a lot. They're like foundational mental models. So Lakoff is one of the metaphors we live by. Uh, we've got Gareth Morgan's Images of Organization, James Carr's Finite and Infinite Games. So there's a bunch of books that I reference a lot and are sort of uh bread and butter frameworks that I use a lot. But I wouldn't say that they are the books that have influenced me the most.

• 1:00:47Speaker 01

  Because that's, that's actually a question that's uh kind of problematic because influence is a very hard quantity to measure. Where you might say that when you were going through like a very angsty teen crisis at the age of seventeen and you let, read The Little Prince or Catcher in the Rye and that totally, I don't know. Saved your sanity back when you were seventeen and, you know, kicked your life on a ninety degree different course. That's very influential. It might have steered your life that way. Whereas another book might be the sort of little trickle of a drop at a time seeping into your brain because you reread it every three years. Uh, like say Lord of the Rings, for who, uh, for a lot of people, Lord of the Rings is something that they reread

• 1:01:30Speaker 01

  every three years. I'm not one of them, but there's a lot of people who do that. So there's that kind of book. So, uh, for me, an example of uh, both kinds would be, uh, Catch Twenty Two is a book that I read as a teenager and I've never read since.

• 1:01:43Shane Parrish?

  Mm hmm.

• 1:01:43Speaker 01

  And that was kind of a sharp turn influence. I don't know what influence it's had on my life, but it has had an influence. Whereas Douglas Adams, Hitchhiker's Guide to the Galaxy is more of a trickle influence where I definitely reread it every three years or so. And each time I unpack a new layer of sort of, uh, philosophical cleverness and humor in the book and it sort of, uh, I don't know, reshapes my thinking all over again. So there's that kind of influence. And then there's other stuff like, I mean, school is underrated. Uh, the things we learn in school, like I spent, uh, two years in high school becoming very good at solving, uh, trigonometry and calculus problems. And that's sort of

• 1:02:22Speaker 01

  really shaped and forged my brain. And these are not books that you would typically put on a list of the sort you're suggesting where the books would be, let me try and see if I can even remember. There's a series of books by a British mathematician called S L Loney. And these are books written in the thirties and all they are is huge books of trigonometric identities that you sit and solve, like several hundred problems. And this is like, you know, mental weight training. And I worked through like several such books. Another is a book by a Soviet scientist called Irodo, I E, Irodo, I R O D O V. It's an obscure little book of math and physics problems that was very popular in Soviet Russia and was very popular in India when I was, you know, uh, studying for exams to get into university.

• 1:03:07Speaker 01

  And Erodov is a book that has been massively influential on my thinking because I spent two years of my life, probably some of my smartest years, hours and hours a day, simply sitting and solving calculus and physics problems from the book and beating my head against the wall with that book. And that's obviously been a huge influence, but I barely ever think of it. I don't have a copy now. I don't go back and reference it. It comes up maybe in conversation once every ten years where I might be reminiscing with an old friend and we say, oh, remember when we beat our heads against that difficult book? So influence is a very hard thing to quantify. And I think what we end up doing when we talk about influential books is almost a social signaling game where you're trying

• 1:03:50Speaker 01

  to like advertise the identity you most want to inhabit right now to others. So right now I might be thinking of myself as, I don't know, a mid-career blogger slash management consultant and I want to come across as, say, wise and somebody who has everything together. And then I might, you know, list three books that sort of reflect that perception I want to project. And that would be kind of a bad faith exercise in hypocrisy, which is why I don't like this question of what books have influenced you because, you know, influence is like we discussed, a very complicated phenomenon.

• 1:04:26Shane Parrish?

  Are there any other books that you've reread that you want to mention?

• 1:04:29Speaker 01

  Books that I've reread. Douglas Adams is probably the most consistent kind of rereading. Oddly enough, TV has had a very weird effect on my rereading, like Agatha Christie, I love her mystery novels and I used to reread at least a handful of them every few years. But once we got streaming Netflix and all the television versions of the Poirot mysteries have been available, I just rewatched them instantly.

• 1:04:54Shane Parrish?

  Yeah. Thanks so much, Venkatesh. This has been great fun. I really appreciate you taking the time. The conversation was amazing.

• 1:05:02Speaker 01

  Yeah, it was a lot of fun to be here. Thanks, Jay.

• 1:05:04Shane Parrish?

  Thank you.

• 1:05:09Shane Parrish?

  Hey guys, this is Shane again. Just a few more things before we wrap up. You can find show notes at farnamstreetblog.com/podcast. That's F-A-R-N-A-M-S-T-R-E-E-T-B-L-O-G.com/podcast. You can also find information there on how to get a transcript. And if you'd like to receive a weekly email from me filled with all sorts of brain food, go to farnamstreetblog.com/newsletter. This is all the good stuff I've found on the web that week that I've read and shared with close friends, books I'm reading, and so much more. Thank you for listening.