521: Obey Your Own Orders. Discipline vs. the War in Your Head

>Join Jocko Underground< https://www.jockounderground.com/subscribe Jocko and Echo break down why “discipline wins wars” is not just about D-Day and SEAL teams, but about the quiet war in your own head every day. Using a 1944 Army pamphlet, combat lessons, and real-world examples (from donuts to debt to doom-scrolling), they show how tiny daily choices add up to victory or defeat—and how to train yourself to obey your own orders so you can actually reach your long-term goals. Support this podcast at — https://redcircle.com/jocko-podcast/exclusive-content

Speaker names marked ? are inferred from speaking time and the show’s known hosts — they are not voice-verified.

• 0:00Jocko Willink?

  This is Jocko Podcast number 521 with Echo Charles and me, Jocko Willink. Good evening, Echo.

• 0:05Speaker 01

  Good evening.

• 0:07Jocko Willink?

  Discipline wins wars. Are you aware of this?

• 0:12Speaker 01

  I could, I could connect those dots for sure.

• 0:14Jocko Willink?

  I think we've been talking about it for about 10 years here.

• 0:16Speaker 01

  I understand.

• 0:17Jocko Willink?

  Discipline wins wars and not just the wars, the actual wars that are fat fought on the battlefield, but also the wars that are fought in your head every day. Discipline is required in order to achieve victory. Discipline is required in order to achieve freedom.

• 0:39Jocko Willink?

  And this is nothing new, by the way. This has been around, this is as old as history. We know that discipline is what we need. And yet, even with that, even, even though everybody knows discipline is what we need, it can still be difficult for people to process. And it certainly can be difficult for people to implement it in their own lives.

• 1:05Jocko Willink?

  You know that saying, uh, do what I say, not what I do. That's, that's a thing where it's like, it's easy for me to impose discipline on you.

• 1:14Speaker 01

  Yeah.

• 1:14Jocko Willink?

  Be like, Echo, you need to get up early. Echo, you need to work out. Echo, you need to not eat donuts.

• 1:19Speaker 01

  Yeah.

• 1:19Jocko Willink?

  It's, but I actually have a saying.

• 1:22Speaker 01

  Yeah.

• 1:22Jocko Willink?

  Which is do what I say, not what I do. Cause I'm over here sleeping and not lifting and eating donuts.

• 1:28Speaker 01

  Yeah.

• 1:29Jocko Willink?

  And so they have a saying to, to remedy that or try and put some pressure on individuals. Because it's harder for us to impose discipline on ourselves than it is for us to impose discipline on other people. In fact, people kind of enjoy imposing discipline on other people. That's like a little, a little power trip, right? Well, that's, but it's kind of embarrassing as well that we can't discipline ourselves. Part of it too is a weird thing. There's a weird dynamic that you, you know,

• 1:59Jocko Willink?

  When you used to lift with a lifting buddy.

• 2:02Speaker 01

  Yeah, hell yeah.

• 2:03Jocko Willink?

  How often would you just not show up for that lifting buddy?

• 2:06Speaker 01

  I don't know that that's ever happened.

• 2:08Jocko Willink?

  You see what I'm saying?

• 2:09Speaker 01

  Yeah.

• 2:09Jocko Willink?

  Now, how often were you planning to work out tomorrow just alone? And it didn't go down?

• 2:15Speaker 01

  A few more times for sure.

• 2:17Jocko Willink?

  So we would rather, we have no problem, individual human beings, we as human beings have no problem just letting ourselves down.

• 2:25Speaker 01

  Yeah.

• 2:25Jocko Willink?

  But generally speaking, we don't want to let down our friends, our team, our, our community, right? We don't want to be known as a person that didn't show up, that did, that did, that didn't make the sacrifice for the team. So we don't want to be that way.

• 2:39Speaker 01

  Yeah.

• 2:40Jocko Willink?

  But it's, it's known, it's just known that the disciplined life will make your life better.

• 2:51Jocko Willink?

  I want to take you back to April 1944, volume two, issue number 15 of a little pamphlet called Army Talks. And Army Talks was a classified official publication of the United States Army in the European Theater of Operations. And they wanted to get soldiers aligned in their minds. They wanted their minds to be aligned. As they looked on the horizon, they saw on the horizon, D-Day. Right, D-Day was imminent. You're looking at this war, hey, we gotta go. At some point, we gotta go, we gotta go to France, we gotta go to Germany, we gotta beat the Nazis, that's what we gotta do. And they all know that.

• 3:34Jocko Willink?

  And they're looking at, you know, the, the damn Fortress Europe and going, mm-hmm, I don't know when it's gonna happen, but in a couple of months, two months, five months, six months, one month, we're gonna get into boats and airplanes and we're gonna fly over there and we're gonna go into attack mode. So they wanted, the Army obviously wants the mindset to be correct. Cause man, you get the collective, the collective mind is a powerful thing.

• 4:01Speaker 01

  Yeah.

• 4:02Jocko Willink?

  When the collective mind is moving in, in a unified direction, it's a powerful thing, if it's the right direction. If the collective mind is moving in the wrong direction, that's also a powerful thing.

• 4:12Speaker 01

  Yeah.

• 4:12Jocko Willink?

  And it'll stop you in your tracks, it'll stop your team in a track. It's weird when you watch a, a game, a sports game, and you can watch that momentum shift.

• 4:20Speaker 01

  Yeah.

• 4:20Jocko Willink?

  And you can feel it.

• 4:22Speaker 01

  Oh, yeah.

• 4:22Jocko Willink?

  You can feel the momentum, or you can feel the momentum pick up. And We all know that when someone's confidence increases, they get a little bit more relaxed. There's less on the line. So now they're, you know, in basketball, they get, they get hot streaks. They start just throwing up Steph Curry just all over the court, just throwing up threes. No factor, just hitting them. People get into that confident mindset, the momentum's with them, the mob mentality, the pressure's off a little bit. That's a huge thing. That's why you get blowouts. There's a word for it. Blowouts. Just the momentum is there.

• 5:03Jocko Willink?

  But we've talked about on this podcast where World War I, a runner whose job it is to run back messages from the front line to the rear echelon would start to run back and other people would see him running back and be like, oh, I'm out of here. And they would have panic and collapse based on me just seeing someone else run away. So the mob mentality is very important. What they're trying to do here with this Army Talks pamphlet is get people aligned, making sure that they understand, because collectively, this is what's important. Collectively, in a unit, every little, every little

• 5:43Jocko Willink?

  moment, every little decision, every little movement, it all makes a difference. And you've heard that story before where they told my task unit, like we got done with a run at CQC, Close Quarters Combat, got done with the house run, and the, the Master Chief's like, the instructor cadre, the Master Chief in charge of the instructor cadre, he's like, you guys are freaking kicking ass. You guys are the best task unit we've ever seen come through here. And the very next run, collectively, the 36 members of Task Unit Bruiser all took their foot off the gas a little bit, all just, you know, just a little hesitation, a little bit lackadaisical, a little bit of this, a little bit let that slide, a little bit won't be aggressive there, let someone else do it. And

• 6:27Jocko Willink?

  the next run completely sucked. And I told the Master Chief, I was like, hey, don't ever tell my guys that, that, again. And he's like, yeah, check. But it's a collective, like, relaxation, it's a collective slack. And if one person

• 6:45Jocko Willink?

  Takes one less bit of initiative, a half a second of initiative, a half a second of hesitation. Maybe I'll let someone else go. I'm not really sure what to do. And you just multiply that times, how many decisions get made in a kill house? There's a thousand decisions that get made in a kill house, probably more than that. But each one of those decisions

• 7:07Jocko Willink?

  is an extra half a second, or it's not as aggressive as it could be, or it's not as sharp, or it's not as poignant or accurate as it should be, or the person's not front sight focused when they're shooting their shots. Now they're missing, like there's all kinds of little tiny things go wrong. And now we have a problem. Well, it's the same thing with us as individuals too, because these little decisions that we're making, little tiny decisions, just little ones. But, and we, we don't notice them today. You know, if you have, uh, if you have, let's say contraband in the house, right? I E, uh, Frito Lay scoop sized, uh, Fritos. Do you know what I'm talking about?

• 7:46Speaker 01

  Uh, yeah, yes.

• 7:48Jocko Willink?

  Yeah. So like, let's say my wife is having some kind of a, like friends over or something. And so she's, you know, they're gonna live it up, right? She's gonna get some of these scooper things. Scoop size. Now these things are in my cabinet. So, look, I have a couple of those things. I, I like, I want something salty. Boom. There we go. These scoops.

• 8:12Jocko Willink?

  Now look, is that gonna ruin my life in a day? No, it's not gonna, it's not gonna ruin my life. I could literally, and you, you're the testament to this. You ate, what did you eat? 12 donuts in one sitting?

• 8:22Speaker 01

  Yeah.

• 8:23Jocko Willink?

  Yeah.

• 8:25Jocko Willink?

  So you ate 12, 12 to 16, we'll say.

• 8:29Speaker 01

  It was, it was many. Yeah.

• 8:30Jocko Willink?

  Did you feel sick when you got done?

• 8:32Speaker 01

  I did, you know, I'm remembering.

• 8:36Speaker 01

  The short answer is no, but I didn't feel like a champ.

• 8:39Jocko Willink?

  Wait, you literally ate sixteen donuts.

• 8:43Speaker 01

  Yeah, I forget if it was like eight or twelve. Yeah, yeah. Hell, yeah. Put some chocolate, some hot chocolate milk on there.

• 8:50Jocko Willink?

  Wait, you put a hot chocolate milk on the?

• 8:52Speaker 01

  No, no, no, like just in the whole scenario. Yeah, yeah.

• 8:54Jocko Willink?

  And clearly, look, now we, we know that's bad, blah, blah, blah, but it didn't ruin your life. You probably worked out the next day, no factor.

• 9:01Speaker 01

  Yep.

• 9:02Jocko Willink?

  You might've taken a little bit of a freaking food coma nap that afternoon.

• 9:06Speaker 01

  It was that kind of afternoon, yes.

• 9:07Jocko Willink?

  Yeah, but it didn't ruin your life.

• 9:09Speaker 01

  No.

• 9:10Jocko Willink?

  That one decision, no big deal, but collectively, now if you take that attitude, you make that decision for a month. Now, I was gonna say for a year, but it's not even like in a month, you'd be jacked up. You'd be, you'd, you'd know it. You would not be as capable as you should be. So these little decisions that add up over time, whether it's collectively as a group or it's individually as a human, every decision that you make is gonna have consequences. Good consequences, possibly, or bad consequences, possibly. And so we have to keep that in mind. And what the army's trying to do in April of nineteen forty-four, they're trying to get everyone to understand that when you're in the field

• 9:52Jocko Willink?

  and you've got a task to get that wire strung, or to get that, that vehicle fueled, or to get that ammo loaded, like all these little things. I mean, imagine you're going to the front line and everyone that's supposed to be loading ammo, everyone loads a little bit less. And now all of a sudden, instead of having six hours worth of ammunition, you got three. Maybe you got four. Maybe you even got five, but you didn't have six and it was the sixth hour of ammunition that was gonna allow you to win this gunfight. So this, everyone has gotta be giving everything they've got. Every decision makes and they want people to understand, they want the soldiers to understand what you're doing, whether you're loading ammunition or you're assaulting a bunker,

• 10:36Jocko Willink?

  what you are doing is going to have an impact. And then we need to think about that in our individual lives too, what we are doing, the decisions that we are making are going to, is going to have an impact in our life. And we can't set that aside. We cannot forget that. So let's get into this issue of Army Talks.

• 10:58Jocko Willink?

  It starts off, "We are preparing to take part in the biggest tug of war the world has ever seen. If any should let go of the rope, then we lose the match." And that's exactly what I was just saying. It's interesting that they use tug of war. The reason I'm thinking they're using tug of war, because if you've ever read anything about D-Day, most of the people that were participating in D-Day did not have combat experience. So they couldn't, they didn't even use a combat example. They're using tug of war because every one of these kids has played tug of war. And what everybody knows is if you're playing tug of war and you you don't give full effort, you lose. So we have, every single person is on the rope and you gotta be pulling on that rope as hard as you can.

• 11:44Jocko Willink?

  Otherwise, we lose.

• 11:47Jocko Willink?

  Talks a little bit about, um, General Montgomery from the Brits and then Eisenhower. And goes to General Eisenhower and says, "General Eisenhower thought it important to issue a letter on February 25th to every American serving under my command, calling for cooperation with the British. We must earn and keep their respect as a great military machine dedicated to the single task of doing our duty in the winning of this war." He called for teamwork. Every single task. Every single task. This guy that's in charge of the European Theater Theater before they go into D-Day, he talks about

• 12:32Jocko Willink?

  earning respect in every single task that you are going to do.

• 12:40Jocko Willink?

  So how often do we think that something that we're doing is not that big of a deal? It is a big deal. What's that expression, "How you do little things is how you do everything?" Yeah. Or "How you do anything is how you do everything"? That's what it is. "How you do anything is how you do everything." That's what he's saying. If you're loading ammunition, your job is important. You're hanging a wire for communications, your job is extremely important. All of you have extremely important jobs. Every task matters. It goes on to say, "What these two generals were talking about can be summed up in one word, discipline."

• 13:14Jocko Willink?

  Now, discipline is one of those, is one of those troublesome words in our English language, like bow, or lead, or row, which have more than one meaning. Unfortunately, the meaning often associated with discipline is punishment, but that is only one meaning in the, of the word. The dictionary tells us that discipline also means teaching or instruction, that discipline means training which molds, strengthens, or perfects. And finally, the thing we're talking about in the army, discipline means controlled, gained as a habit by, through, gained as a habit through training, by enforcing obedience, or by carrying out orders.

• 13:59Jocko Willink?

  That is orderly conduct. That's discipline. Now, what's interesting about this is, you think, "Oh, Jocko, I thought you were Mr. Decentralized Command over here. Now you want me to obey orders?" Yes, yes, and yes. I am Mr. Decentralized Command. And if the orders aren't good orders, then you shouldn't obey them. But also, you should, you should understand what the mission is and go execute the mission regardless of how you gotta get it done. But what's better, or what's more applicable to right now for us as individuals, is you train so that you obey orders. How often, Echo Charles, do human beings not obey the orders that they were given to

• 14:44Jocko Willink?

  by themselves? We fail to obey the orders that we know we, we should do.

• 14:51Speaker 01

  To get for ourselves.

• 14:52Jocko Willink?

  Yeah. How are we eating donuts? How's that happening? Yeah, and there's not one person that's like, "I need to go and eat a dozen donuts today", or even one donut. There's not a person that wakes up in the morning and goes, "I'm gonna go, I, I need to make sure I eat donuts today." Not one person is saying that. No one's saying that. No one is saying, "Hey, I need to make sure I scroll through a bunch of social media today. That's what my goal is." No one has that as a goal.

• 15:17Jocko Willink?

  No one says, hey, you know what? Tomorrow, I want to make sure I procrastinate the tasks that are that are on the table for me. No one's saying that. What they're saying is, I need to make sure I get this thing done tomorrow. I need to make sure I get task one, two, and three done tomorrow. They give themselves that order. And somehow, somehow, the order does not get executed.

• 15:40Jocko Willink?

  So what we have to do is actually train ourselves to achieve blind obedience to ourselves.

• 15:53Jocko Willink?

  That's a difficult task. You ever heard me talking some like, oh, you know, what do you think about? What do you tell yourself when you got to do something hard? I'm like, I don't tell myself anything. I'm not saying anything to myself. Look, and I'm not, I'm not against people having little ditties. We've talked about that too, like having something to say. But I'm not, there's no negotiation happening. It's not like, it's just like a soldier in the field gets told, charge, I'm charging. I'm not like, well, how far, how far do you want me to charge? And when exactly you want me to charge? And can you give me the outcome that you're looking for? No, no, no, I'm not saying any of that. Charge. That's what we're doing.

• 16:29Speaker 01

  Let me ask you this.

• 16:29Jocko Willink?

  Go.

• 16:31Speaker 01

  On a personal level, was there any single or collective incident or, you know, atmosphere or environment for you like growing up that was basically made you, made your endurance for suffering like kind of high? Because I feel like that's like an element that is very useful and beneficial in discipline because you can be like, okay, yeah, I'm like suffering, but the suffering isn't enough for me to get, you know, off track from my, my goal.

• 17:06Jocko Willink?

  You know, I've come from New England. It's cold. Surfing in Maine when you're a little kid. And it's cold.

• 17:14Speaker 01

  Yeah, but.

• 17:15Jocko Willink?

  Just, just FYI, my lips would turn blue. Like it is, it is a hyper, it is a borderline hypothermic scenario. It was pretty common to have blue lips when you got out of the water from cold. Uh, so maybe that's something. Um, yeah, I, I, I, but I don't have any like, uh, that I can think of off the top of my head.

• 17:38Speaker 01

  Yeah. Yeah. I do wonder that because and I, I, I'm with you, you know, it was cold and hell yeah, you know, but a lot of places are cold. A lot of people grew up in New England, like they don't, you know, that's not necessarily to say that everyone from New England is as disciplined as you are close, you know?

• 17:54Jocko Willink?

  But we have talked about this before that people from New England do have a slightly higher chance of making it through basic seal training.

• 18:00Speaker 01

  Oh, yeah, yeah, yeah. You're right. So there is something there. Yeah. Yeah. That's like a little ingredient.

• 18:05Jocko Willink?

  It's a little ingredient.

• 18:06Speaker 01

  Yeah. I remember how we took, kind of talked about like in Hawaii where it's like different, it's the opposite.

• 18:15Jocko Willink?

  Hawaii is awesome, dude.

• 18:17Speaker 01

  Yeah, but that's what I'm saying. Like the lifestyle is so laid back because it can be, you know? You don't have to endure suffering of the cold and the blue lips.

• 18:25Jocko Willink?

  You don't technically even have to build shelter for yourself as a human being.

• 18:28Speaker 01

  Exactly right.

• 18:29Jocko Willink?

  Cause there's not, no bugs out there. The temperature is kind of perfect.

• 18:32Speaker 01

  Yeah.

• 18:33Jocko Willink?

  Um, it's gonna rain for like 15 minutes.

• 18:36Speaker 01

  And it won't be cold.

• 18:37Jocko Willink?

  And it's very refreshing and, and warm. Whereas in New England, if you don't plan, like you are gonna die. There's no doubt about it.

• 18:47Speaker 01

  Yeah.

• 18:47Jocko Willink?

  You need to figure some shit out and you need to get up early and you need to build some stuff.

• 18:51Speaker 01

  Yeah.

• 18:52Jocko Willink?

  You need to go and cut down trees and pile up rocks and put firewood in stacks to get ready for something called the winter.

• 19:04Jocko Willink?

  So there's got, there's, you know, that's, there's gotta be something to that.

• 19:07Speaker 01

  Yeah. Yeah. I think so. I think so. And that, and that's like, um, that's just like the exercising of your mind of thinking ahead and sticking with it, you know, kind of a thing, which is, this is literally what discipline is. That's all it is really, when you really condense it down. It's like you have a, you have a longer term goal and the ability to stay on track for that goal and not to get detracted. That's essentially it.

• 19:29Jocko Willink?

  And usually there's the short term for, in order to achieve the long-term goal, the short term requires a slightly or more, is it just any, a more difficult decision? Then not staying on the line. Cause sometimes it's a very small decision.

• 19:45Speaker 01

  Yeah.

• 19:45Jocko Willink?

  You know, like sometimes a very, the difference between being disciplined and not being disciplined isn't that big of a deal.

• 19:50Speaker 01

  Yeah.

• 19:51Jocko Willink?

  Cause I mean, really? You know, really like, oh, I'm not, I, I, I said no to the freaking morning cheetos. Like, is that really a huge, it's not really, but you know, it can be a big thing.

• 20:05Speaker 01

  If you were to measure the whole thing mathematically, it is a detr- detraction from the goal. Not a significant one, but still is, you see what I'm saying? So, yeah, you can still achieve the goal without level 10 discipline. You can do level nine discipline and still achieve them, of course. But as far as what discipline is, that's what it is, man, let's face it. But, and my whole point was with that kind of capability, that discipline capability in there, one of the ingredients and a significant one is the ability to endure some suffering. Because even like the deprivation of, even like, I don't know, like the simplest thing, what's this? Like, uh, like dietary discipline, right? I want to make weight, I want to lose weight or whatever. You gotta say no to stuff and you'll be hungry sometimes, like, and then the ability to be like, no, I'm not going to get,

• 20:50Speaker 01

  because the hungrier you get, the hungrier you get, the more delicious everything seems, right? Like, that's pretty obvious.

• 20:55Jocko Willink?

  Yeah.

• 20:56Speaker 01

  The ability to, to have that not affect you, because you can endure that and it's a, it's a version of suffering. Let's face it, I mean, it must be, because so many people can't stick with it, you see what I'm saying? But the ability to, to endure that suffering and other types of suffering is going to be like super, that's going to be a strong weapon, you know?

• 21:14Jocko Willink?

  Yeah, and I guess the more you want that end goal as well.

• 21:18Speaker 01

  Yeah.

• 21:18Jocko Willink?

  That plays into it.

• 21:19Speaker 01

  Yeah.

• 21:19Jocko Willink?

  Because if you don't really want that end goal.

• 21:21Speaker 01

  You know what's, Brad, and the end goal too, here, here's the thing that I realized too, where

• 21:28Speaker 01

  it's almost like your brain can't, unless you've really had that end goal, it's really rare that your brain can really comprehend the value of the end goal. Seems like, like if.

• 21:38Jocko Willink?

  Yeah.

• 21:41Speaker 01

  Like, getting in shape, for example, that's almost guaranteed if you just follow the simple rules. It's pretty much, it's more guaranteed than most things in life, to be honest with you.

• 21:53Speaker 01

  And yet people don't do it. See what I'm saying? But oddly enough, if someone like knows the really knows and lives the value of being in shape, them slipping out of it, I mean, there's circumstances, but them slipping out of it is way less likely.

• 22:09Jocko Willink?

  Yeah, it's definitely less likely, however.

• 22:12Speaker 01

  Yeah, yeah, it happens for sure.

• 22:13Jocko Willink?

  It happens in a big way.

• 22:14Speaker 01

  But sometimes I feel like, hey, if people were just, if someone was just really experience the fruits of whatever the goal is, right? Let's say, let's say being in shape.

• 22:27Jocko Willink?

  Yeah, like, like, imagine if you worked out in the morning and then you were in badass shape for the rest of that day.

• 22:32Speaker 01

  Yeah, yeah, exactly right. It's like you get the.

• 22:34Jocko Willink?

  Like, if you worked out hard, you would be jacked for that day and strong and capable and flexible and all the good things. But if you didn't work out in the morning, then you were like a slob.

• 22:43Speaker 01

  It's way different.

• 22:44Jocko Willink?

  Everyone would work out in the morning. Yeah, but it doesn't work that way, unfortunately.

• 22:49Speaker 01

  But it's almost like they don't, it's almost like you don't believe it, you know? I don't believe that I'll be in great shape, you know, because I nothing, it has never been proven to me, you know, kind of a thing. But even though it's like pretty, like I said, it's very, it's a very reliable system.

• 23:03Jocko Willink?

  Yeah.

• 23:03Speaker 01

  But it's almost like, yeah, it's like, it's, it's like they don't, we don't believe it or something.

• 23:09Jocko Willink?

  Yeah, or they don't really want it that bad.

• 23:12Speaker 01

  Yeah.

• 23:12Jocko Willink?

  Which, again, is like, it's weird how addicted people can get to whatever habits, whether it's food habits, whether it's, uh, social media habits, whether it's, you know, lounging around, whatever those habits are, like, those things are really, really powerful. You know, they're so, there's like a thing you can get for your phone. And it's like a, a small, it's called a brick and it's like an application. And you can, you, you need to have this thing, it locks up this, like, whatever apps you tell it to lock up on your phone, it locks them up and you can't unlock them unless you go

• 23:56Jocko Willink?

  through some protocol with this exterior piece of equipment. So it's it just it it creates a an obstacle.

• 24:05Speaker 01

  Big obstacle.

• 24:06Jocko Willink?

  Yeah, and so it's crazy. It's like that, but people go out and buy another piece of technology to prevent them from using the technology that they know is bad enough that they're going and buying another piece of technology to keep them from doing it because they literally can't keep themselves from doing it themselves.

• 24:25Speaker 01

  Yeah.

• 24:26Jocko Willink?

  So there's some strong pulls out there.

• 24:28Speaker 01

  Yeah.

• 24:29Jocko Willink?

  Strong pulls and let look, the the phones are the the apex of human hacking, right? It's hacking the human mind to just freaking get them in there. That's what it is. Infinite scroll, bright colors, you know, the dopamine rewards of the what you you know, is bring up that one, the different levels of reward. What is it? You get different.

• 24:53Speaker 01

  The variable.

• 24:54Jocko Willink?

  Variable rewards.

• 24:55Speaker 01

  Yeah.

• 24:56Jocko Willink?

  You know, like they won't even give you everything you want every time. They want to give you some other things so that when you get the thing that you really want, it feels even better.

• 25:03Speaker 01

  Yeah, yeah.

• 25:04Jocko Willink?

  Which is wild, bro. I saw that happen with my dog. My dog, I got like the tastiest treats for my dog and he loved them and like first would do anything for them. But I didn't do variable reward. And so after fifty of them or forty of them, he was just like, oh, it's one of those things again. It's like, whatever. So you gotta do variable word or reward with your dog and the technology companies know that they gotta do variable reward with with us. So they'll give you like an okay meme, an okay thing, a blah, blah, blah, but then you get the one you really want, you know? You get the thing you really want to see a sick jujitsu move. Oh, they feed it to you. There you go.

• 25:42Speaker 01

  You know, I'll tell you the the powerful one they get you with. Um, after a while, it gets kind of weak, but is the notifications. That's that's how they get you. So if you have a notification, that's why they put them in red and like, oh, one or two.

• 25:57Jocko Willink?

  Where do they come up? Where does a notification come up? Where do you see a notification?

• 26:01Speaker 01

  When when you open the thing, let's say Instagram, for example, when you open Instagram on the top or whatever, it'll have like a number, whatever with red.

• 26:09Jocko Willink?

  Of how many messages you got?

• 26:11Speaker 01

  Whether it be a comment on your thing or whatever, whatever. And I don't know that you can turn them off, but I, yeah, of course, I think so.

• 26:19Jocko Willink?

  I don't know.

• 26:21Speaker 01

  But you, uh, so you don't know what it is. It's like a little surprise. See what I'm saying?

• 26:27Jocko Willink?

  Are you talking about that little red heart with a circle by it?

• 26:29Speaker 01

  Yeah.

• 26:30Jocko Willink?

  Okay.

• 26:30Speaker 01

  Wait, let me show it to me.

• 26:32Jocko Willink?

  You talking about that little thing right there?

• 26:33Speaker 01

  Yeah. Oh, wait, yours is kind of like turned off or something.

• 26:36Jocko Willink?

  I don't know. Yeah, it seems weird to me. Also, on my emails, currently I have sixty four thousand unopened emails.

• 26:44Speaker 01

  Yeah.

• 26:44Jocko Willink?

  No factor. I'm not paying attention to it.

• 26:46Speaker 01

  And this is why, because the email people.

• 26:48Jocko Willink?

  Eleven hundred unopened text messages.

• 26:51Speaker 01

  Yeah.

• 26:53Jocko Willink?

  So those notifications, they mean nothing to me.

• 26:56Speaker 01

  Yeah, exactly. And I was gonna say, once you get in an overabundance of them, they mean way and way less.

• 27:02Jocko Willink?

  When they hear us talking about this, they're gonna zero everyone out. And then like, you know, they'll only notify you on today's messages.

• 27:09Speaker 01

  Right.

• 27:09Jocko Willink?

  Cause you'll be like, oh, I got a new message today.

• 27:11Speaker 01

  You're right. I think, I think that that's already a strategy, or it might be, I don't know, that's my theory. But yeah, I feel like they're gonna balance it out a little bit. Because that's real. Because let's face it, email, for example, at first, when you first got an email back in the day, and you got an e- ooh, a new mail, you have mail, you have mail, right? And you're like, ooh, who's the mail from? And all this stuff. Yeah, once you start getting spam, like freaking ten thousand email, right? You're like, I don't care about any of this, actually.

• 27:34Jocko Willink?

  They, they, they totally turn me off to all emails. I don't care if I get an email from freaking Santa Claus himself.

• 27:39Speaker 01

  Don't care.

• 27:39Jocko Willink?

  Don't care. It's like, whatever. Oh, what's he trying to, what's Santa trying to say?

• 27:43Speaker 01

  And then, but, and the email people, it doesn't seem like they're really bent on, on making you addicted to email. You know, there's no, you know, that's not really the motive. It's not the game they're playing. But social media, that is the game they're playing. So it's kind of like, that's why they'll give you, like, after, you know, you have like a bunch of, you put it this way, with all the followers or whatever that you have, you have the, the potential to get too many of those. Too many notifications for you to care anymore, right? Email scenario. So now they're gonna.

• 28:11Jocko Willink?

  Bro, I always feel bad. I'll meet someone, they're like, I sent you a DM. And I'm like, bro.

• 28:14Speaker 01

  Yeah.

• 28:15Jocko Willink?

  One time, a guy said he sent me a DM, and I like, I took out my phone, I was like, where are they? And he opened it up, and he's like, oh my god, I'm sorry. He apologized back to me.

• 28:23Speaker 01

  Oh, yeah. To the point where they had to now separate when you have, you know, as me. They separate your followers or the people you follow with general and then there's another one that's like

• 28:35Jocko Willink?

  Gen pop.

• 28:35Speaker 01

  There's three, yeah, there's like three categories of DMs and it's like, it's like a spam folder essentially. So if you don't follow, but yeah, I think, I feel like they'll, they'll even that out. They'll, they'll start sending you only notifications that they believe that you might actually be interested in. See what I'm saying? I feel like that's like a thing.

• 28:54Jocko Willink?

  It's coming. So that's why we need to be on guard. That's why we have to train ourselves to just obey orders from you. I did a whole damn thing. You are the general, you are the soldier. It's a rare case. It's real easy for me to echo Charles, you better be out here at four o'clock in the morning, getting your gear ready. It's real easy to say that, but when I gotta say Jocko Willink by yourself, no one's around to watch you. No one's going to enforce anything. You gotta get up and get your gear ready at four o'clock in the morning. That's it. It's easier to let myself down than to just let Echo Charles down. So we have to be, we have to use unmitigated daily discipline with ourselves to power through these moments of weakness, which are everywhere. They're everywhere.

• 29:41Speaker 01

  Another question for you.

• 29:42Jocko Willink?

  Send it.

• 29:43Speaker 01

  So, and this is again back, we gotta rewind. And is there an incident? Cause it feels like you have a thing

• 29:52Speaker 01

  that you take pleasure in certain like hardcore, like suffering, like stuff almost. It's like, I can't put my finger on it, but it's kind of like,

• 30:03Speaker 01

  if it's extreme, it's kind of like you, you'll take pleasure in it kind of a thing where most people will just say generally, yeah, I don't, you know, like the fact that, I don't know.

• 30:12Jocko Willink?

  You're more about that cruising.

• 30:14Speaker 01

  Yeah. Well, I'll actually say this in honesty, like I've found ways to, since I was a little kid, to find the immediate payoff in hard stuff or stuff that I know I'm supposed to do. So I'm, I always feel like, hey, what, how can I look like, what about this scenario right here? No matter if it's boring, suffering, a workout I don't want to do or whatever. What about this scenario do I have to look forward to in it?

• 30:39Jocko Willink?

  You know, I, I just had this experience with my daughter, Rana. And so she was cutting weight for a jujitsu match. And she was like, we were, she's like, oh yeah, I got this thing staged. Like she had some of her favorite foods staged for after weigh-ins. Not foods that were going to be like hyper beneficial for post weigh-in. She had those. Well, we had some hydrate. We had some milk. Like we had her ready to get back on the, the critical nutritional path after cutting weight, but she also had whatever her little personal things were. And I could, when I was talking to her, like she was excited. She was like, oh, this is going to taste so good. Like, oh, I'm going to have this.

• 31:19Jocko Willink?

  And I remembered that when I was go, this is a weird thing for me to remember. I remember that I was going to hell week. Prior to hell week, I was saying to myself, dude, it's going to feel so good to go to sleep after I've been awake for five days. I can't wait for how good that's going to feel. It's almost like the, the looking forward to the suffering so that I could get the relief of the suffering at the end. So there's gotta be some of that as well.

• 31:46Speaker 01

  Oh yeah. Perfect example, because that's the kind of stuff I'll do too, where, because, okay, so there's certain times where I'll, uh, if I don't work out, or if I don't work out hard enough, that's a good one. And let's say I slept kind of late or whatever. I won't sleep that good that night.

• 32:00Speaker 01

  So I remember many times where I'll be like, shoot, I'm like, kind of like, not really into this workout, but I'm like, oh wait, but if I really push it here, I'll sleep good tonight, way better. I'll actually have that thing. So now every rep, every set I do is now I'm thinking of the payoff later. See what I'm saying? And so it's directly affected. Yeah, that's kind of like a mental thing. So that, that is a version of giving yourself something to look forward to in the moment, in that suffering. See what I'm saying? A big one that I, you know, they say, which the more I think about it, the more I feel like, hey, this is more real than I think. In regards to like, uh, you know, some things that are just cliches, you know, you're like, you know, but the gratitude thing.

• 32:40Speaker 01

  And if you, but if you can specify, okay, so I always, and we talked about this back like from a long time ago. Like my dream was to have my own home gym with all the equipment that I wanted, right? All my essentials, you know, and like, how would it look? So finally.

• 32:54Jocko Willink?

  Do you have one twenties?

• 32:55Speaker 01

  Yeah.

• 32:55Jocko Willink?

  Yeah.

• 32:56Speaker 01

  Exactly.

• 32:56Jocko Willink?

  Do you have one thirties?

• 32:57Speaker 01

  No, one thirties, no.

• 32:58Jocko Willink?

  One twenties kind of capped it out.

• 32:59Speaker 01

  Yeah, you know. So, but I've, you know, in now that on the days that I don't feel like working out, we'll say, I'll be like, wait a second, this is literally what I asked for, like not only asked for, dreamed, fantasized about, and I'm like smack dab in the middle of it. So, so I put my mind back in there, you know, in that, like I rewind my life mentally and put my mindset back to where it was back then. And it's kind of like, oh shit, I'm freaking here, you know? See what I'm saying? A little time travel, a little gratitude, and then boom, freaking workout.

• 33:32Jocko Willink?

  Then we're getting it on.

• 33:33Speaker 01

  Getting it on. Exactly.

• 33:34Jocko Willink?

  Check.

• 33:38Jocko Willink?

  We need to train ourselves to be obedient to ourselves. Going on a little bit, little bit more, uh, fast forward. Discipline makes a team. In your soldier's handbook and other writings on army discipline, the point is invariably made that discipline is just another word for teamwork, for the training and spirit that make a football player or a bomber pilot or a machine gunner, subordinate his own individualisms to the best interests of the whole group, which he is a part.

• 34:09Jocko Willink?

  So again, it's cool that they're putting this in the team perspective and calling it teamwork, but what we're talking about is subordinating your own individualism and what as, as individuals, subordinating our own comfort so that we can reach our long-term individual goals. Of course, look, when you're part of a team, you got to subordinate your individual needs to the greater needs of the team. But on an individual discipline level, you have to subordinate your comfort, your comfort that is going to make you feel good right now in the immediate gratification. You got to sacrifice that for the long term, for your own personal goals as well. Continue on. More than that, it is what makes him responsive to the command of his leader

• 34:50Jocko Willink?

  automatically and makes him carry on as he thinks his leader would want him to do if the leader's not there. That's decentralized command. So being able to make sacrifices in the current time for the good of the team or the good of your long-term goals, that's what discipline is. Carrying on, fast forward a little bit, selfishness costs life. Every soldier has enough intelligence to understand why discipline is essential in a football game. Why, when the signal is given, each one of the 11 men must carry out his assignment or the play will fail and the game may be lost. And every soldier understands why teamwork is even more vitally essential in the army.

• 35:30Jocko Willink?

  Why the latrine orderly must subordinate his own distaste over the job to the comfort and health of his comrades. Why the machine gunner must carry out his assignment, subordinating his own safety to the interests of his squad without even thinking about it. His failure may cost his life and the lives of his buddies and it may lose the battle. So again, that immediate discipline that we need to have as part of the team to sacrifice our own well-being right now for the good of the team, that's also the sacrifice that we have to make as individuals so we can achieve our long-term goals. Which by the way is for us.

• 36:14Jocko Willink?

  Fast forward a little bit, there is discipline in civilian life too. Discipline is no new thing to the American soldier. In civilian life, he was subjected to discipline. He ran an errand to the grocery store for his mother when he preferred to play baseball. He ran his lathe at the factory or kept his books at the bank according to the rules laid down by his boss, again, subordinating his own interests to those of his company. But the nature of an army calls for a subordination more rigid and unquestioned than any civilian institution.

• 36:51Jocko Willink?

  So we have to subordinate our own interests. And for us talking about self-discipline, you have to subordinate the immediate gratification that is presented to you in every donut, in every Netflix movie, in every comfortable pillow, in every snooze button on the alarm clock. You have to subordinate those temptations to your long-term goals. That's what we're doing. Fast forward, cooperation is also vital to make an invasion force such as ours will be Americans and British, along with fighting men from the Nazi occupied European countries, all under General Eisenhower's command and effective fighting team.

• 37:36Jocko Willink?

  That is what lay behind the Supreme Allied Commander's quote assurance that our success in battle and our chances to return home safely and speedily are directly affected by our success in establishing here in Britain, a reputation as a first-class, disciplined fighting organization. The general stated that, quote, "Only a self-disciplined army can win battles." And he asked all American forces to be especially careful concerning improper use of motor transportation, drinking in public places, excessive drinking, loud, profane, or indecent language, especially in public, slovenliness in appearance, and any discourtesy to civilians,

• 38:19Jocko Willink?

  including driving courtesy on the road. So he kind of goes off on this little tangent. You're like, oh, hold on a second. These guys are getting ready to go to war. What are we talking about? And then they address it. He says, kid stuff. Did someone in the last row say that?

• 38:36Jocko Willink?

  To that attitude, Colonel Elliot C. Cutler, chief consultant in the, in surgery in the ETO, that's European Theater of Operations, gave a good answer in a recent radio talk when he said, "Army discipline often upsets the civilian, largely because he doesn't understand it, but also because it was partly to escape from authority that caused the ancestors of many of us to go to America. This distaste of discipline and regimentation is an inherited characteristic of our people." So he's saying, look, if you're American, you don't want to be told, so you don't want no discipline. We freaking rebelled against England.

• 39:16Jocko Willink?

  I myself yield to no one in independence of thought and action. This is what this guy's saying. I yield to no one.

• 39:25Jocko Willink?

  That's freaking legit statement. I yield to no one. Then he goes on to say, but I am as a profound a believer in discipline in the army as the most regular of our regular officers. I have watched one son go through West Point and another Annapolis and have studied discipline in the services from its first impact on men. And with all its mistakes, which sometimes lead to individual unfairness. It is the soul and very breath of a good army. It is what makes for the cohesiveness and unity. What gives force to a mob and victory to the group who submit to it and live for it. Submit to discipline and live for it.

• 40:07Jocko Willink?

  We salute our superiors as a mark of our desire to serve well in our group. We dress neatly in order to prove that we can be subservient to the will of authority, knowing that the authority with proven ability to guide and command obedience can impose this on the enemy who would destroy us. Oh damn. We gotta think about that.

• 40:30Jocko Willink?

  We are up against an enemy that if given the opportunity will impose its discipline on us. That's why we have to be more disciplined than them. Otherwise you're gonna get what you're gonna get.

• 40:47Jocko Willink?

  And you know, it's that old schoolyard thing. Look, we don't want to be, we don't want to be, I don't want to fight. I don't have to fight. I want everyone to be happy out here on the schoolyard, right? Everyone be happy. I don't need to lift. I don't need to be strong. I don't need to train jiu-jitsu. I don't need to train Muay Thai, wrestling, boxing. I don't need to train any of that. We're gonna play hopscotch over here, right? Well, guess what? When you just play hopscotch and, and, and jacks and handball, right? Remember jacks?

• 41:17Speaker 01

  It's old school.

• 41:18Jocko Willink?

  Right? Old school. That's what we did in recess back in the 30s.

• 41:23Jocko Willink?

  But but that's what that's what A let's do that and that's great. But at some point, a big, strong bully is gonna come and you're not gonna be able to do what you want anymore. You're gonna have to obey them. And you know what it is in life? What is that big, strong bully in life? It's getting out of shape. It's getting sick. It's getting unhealthy. It's losing your mobility. It's not having the ability to get up in the morning. Like it's all of these things. That's the bully that's gonna come and bully your ass into destruction. So we have to be more disciplined than the enemy. That's what we're doing.

• 42:02Speaker 01

  Yeah, it's like a you're always working for this. I guess at the end of the day is like this autonomy, really, this independence and autonomy, really, because like the less capable, less discipline, less, uh, you know, it or in these things, the more you're depending on someone else to provide it for you. And it's probably talking to Joel at the muster. Joel, our boy. And we're, you know, we're just going back and forth brainstorming on kind of nonsense stuff, non muster stuff. We'll say that. But it's kind of like, hey.

• 42:36Jocko Willink?

  Big shocker.

• 42:38Jocko Willink?

  Lack of discipline.

• 42:39Speaker 01

  Where it's like, and anyway, we kind of touched on the idea where it's like the more, the healthier you are. You know, the idea of the more healthier you are, the the less you have to depend on the system, the medical system, right? Even though the medical system is like one of the biggest industries like in the world, really.

• 42:58Jocko Willink?

  They want you in there.

• 43:00Speaker 01

  Yeah, kind of, right? So like, that's just like, that's like a very in your face, simple example of the more disciplined you are with your health and capability and like all this stuff. Like the whole thing, the less you're gonna, the less you're gonna depend on that. And yeah, that's the enemy. The enemy is like, no, no, I don't want you to be healthy, strong or whatever. I want you to need. I want you in my ecosystem, you know, it's so I can use, you know, you. So it's kind of the, it's, it's that same thing. And it goes for kind of everything, you know? So it's like the more incapable you are, we'll say. The more you need some shit.

• 43:32Jocko Willink?

  Yeah, and same thing like financially, the more, the more you're financially put up against the wall, the more you rely on financial aid, the more you rely on credit cards, the more you rely on all these things. And you're, by the way, you're going backwards. You're paying interest. Like all these things are terrible.

• 43:47Speaker 01

  Oh, they, and it's, it's funny too, because they can market to you way easier when you're like, so it's like, you know, even just as simple as the, the grocery store, hey, we got this sale going on. Bro, if you're like, kind of strapped for money, you're like, oh, oh, I'm taking action on that sale. But if you're not, you're like, I don't care. I'm freaking busy today. Freaking, what, you know, playing jacks or hopscotch.

• 44:09Speaker 01

  But you see, these are all teeny tiny examples sprinkled into one big kind of idea that, yeah, the more independent, the more capable you are, the less you're gonna depend on all this other stuff.

• 44:19Jocko Willink?

  That's what we're doing, man.

• 44:20Speaker 01

  You're not gonna be beholden to this stuff.

• 44:22Jocko Willink?

  But you have to sacrifice now. You have to sacrifice now. You have to drive a 1997 Dodge Grand Caravan for 13 years. You have to. You have to. You have to. You have to. You can't just be getting a new vehicle just because you want one. And like, if you can't avoid it, try not to get a vehicle that you can't afford. Like, you know, you have 5,000, you have, you have, you have $9,000 saved up for a down payment on a freaking Mercedes, right? And now you're gonna have an $1,100 a month payment on a Mercedes. Look, is a Mercedes a nice car? Sure. But now you could have taken that $9,000 and bought a cheap car that's four years old, six years old, actually.

• 45:04Jocko Willink?

  Cars are pretty expensive right now, but something that's reliable runs, get one of those for 10 grand. And do that. And then start saving that money again. Like, that is the, that is the sacrifice you have to make right now. And then you're gonna look up in 10 years, 15 years, when you buy, now when you buy, you can buy a Mercedes with cash. Cause you haven't squandered and paid a bunch of interest over time. So.

• 45:30Speaker 01

  Here's another one that sometimes we might overlook. It's like being on the internet. You know, there's internet scams.

• 45:39Speaker 01

  If you don't have much experience on the internet, or you don't really know, you don't pay attention, you don't have that capability to exist on the internet, probably you're gonna get scammed a lot. So you know how like a.

• 45:52Speaker 01

  Oh, emails, right? Like if you got an email saying, oh, uh, hey, there's like thirty nine million dollars in an account. And it's freaking whatever your name came up, it's yours. You just gotta basically uh, uh, claim it and all this stuff. You would know that it's a scam, right? Because of all your knowledge and training will say it's incidental training, but training. So it's one of those things where if you don't have that training, you will be beholden to that enemy on the internet. And they're getting advanced to.

• 46:20Jocko Willink?

  So you're saying spend more time on the internet?

• 46:23Speaker 01

  The more capability you have on the internet, the more independent you can be, more safe you're gonna be.

• 46:28Jocko Willink?

  The cool thing is, I'll give you a real good technique. If you Google something and put scam after it.

• 46:33Speaker 01

  Yeah, yeah.

• 46:33Jocko Willink?

  And you'll figure out it's a scam or not.

• 46:35Speaker 01

  Even you knowing that, see how like that you're like kinda trained, you see what I'm saying? And you're kinda, but yeah, yeah, that's a good tip.

• 46:43Jocko Willink?

  Ah, this next headline seems to ring uh, true to me. It says, personal discipline pays.

• 46:51Jocko Willink?

  Discipline is imposed upon an army to make it a team because only a team can win. Soldiers have had to fight as a team ever since wars began. The cavalry of Genghis Khan had to charge as a team. The Roman legions had to hurl their spears as a team, the Eng- English archers to launch their arrows as a team.

• 47:13Jocko Willink?

  And we get into this idea of discipline being sacrifice, which is something that I really hadn't occurred to me in this direct of a way. Cooperation is, is more important than ever. If teamwork was so essential in earlier wars, when the weapons were mostly were only such as one man could use by himself, how much more vital is cooperation in this war? With its tanks, planes, infantry weapons and artillery, which a group of men must operate as a coordinated unit. It is vital not only for what that small proportion of the army does, the actual fighting, but equally vital for that larger proportion of the army concerned with the army's survival and movement.

• 47:55Jocko Willink?

  And it is essential in an allied command such as the one under which we fight. So is, it is a violation of team spirit and team operation that is the real crime underlying any infraction of discipline such as those about which General Eisenhower asked special care.

• 48:18Jocko Willink?

  So again, to me, this is a, they're trying to connect this for the, the soldier of saying, look, you're not just letting yourself down. You're not just letting yourself down when you don't behave properly, properly. You're letting your team down. And that's what you're doing in life too, because it's easy to let yourself down. But imagine if you had to address your wife each time you wanted to like do, make a bad decision. You're like, hey, I'm just gonna go ahead and let you down right now. You gotta get your kids, line them up, you know, stand before your wife and your children and say, hey, I'm about to make a decision that's gonna negatively impact my health, my wellbeing, the, the capability that I have to provide for the

• 49:02Jocko Willink?

  family. I'm just gonna go ahead and I'm just gonna throw all that away right now. You guys okay with that? You know, when someone cuts you in line and, and they're like, oh, oh, were you here? And you go, oh, just check with everyone behind me. It's like that thing. And most people go, no, it's okay. It's like that thing. Do you really want to make this decision right now? So I don't think you do. Continue on, for example, the disciplined soldier will not go out for a joyride in a Jeep or make a spectacle of himself in a pub. The undisciplined soldier may. The real crime is that he lets the team down. That's the real crime. The real crime is that you let the team down. Disciplinary training is a two-way street. It does not merely lead to

• 49:47Jocko Willink?

  military proficiency to the army's own ends. It also leads to self-discipline, to the individual soldier's private benefit, wholly apart from its benefit to the army. If you learn, for example, to take care of your clothes and equipment to save money and to act in concert with others and many other lessons the army teaches, you improve yourself not only as a soldier, but as a man. You become more, a more efficient fighting man, which is essential, and you become a more substantial citizen. The man who has learned self-discipline has

• 50:28Jocko Willink?

  become an asset to any organization under any conditions. He will be in demand. Factual. Factual. Look at the World War II guys when they came home from World War II. What'd they do? Freaking Greatest Generation Built America. That's what we're doing.

• 50:47Jocko Willink?

  Training pays in battle. Fast forward a little bit is such. It is such discipline. General Stewart continues with which we must have to win battles. Discipline which carries with it instant obedience, instant response to the will of the leader. And again, I'm going to reinforce this point. You're the leader. You are the leader in your world. You're it. And you need instant obedience and instant response to the leader, which is you. And you are also the soldier. There's no time for thought. There's no time to weigh conclusions. The order is given. It flashes to the brain of the soldier. Brain and muscle act instantly without thought of consequences.

• 51:28Jocko Willink?

  Get in the ice bath, lift up the weight, get out of bed, put down the donut. How are we to cultivate this discipline? This spirit that responds unhesitatingly to command when shells are bursting overhead, when bullets are whistling about our ears, when your bunky crumples up beside you. And when you know that the next moment may bring your death, how? The answer is by training. What kind of training? Disciplinary training. That's why these little things that you do each and every day, that's why they're so important. Because you're either learning to push through, which I. You asked me like where this develop. I'll tell you, when you're going through basic seal training, one thing you're definitely going to learn is like, oh, I'm about to do something that I don't want to do.

• 52:13Jocko Willink?

  Cool. And you just turn off your brain and you go freaking do it. Cause there's no getting around it. You're going to have to get wet. You're going to have to get sandy. You're going to have to do the four mile time run. You're going to have to do the two mile ocean swim or the five and a half nautical mile ocean swim. Like you're going to get in the water, you're going to swim for freaking four, five, six hours. That's what's happening. 14 mile rock, 20 mile, like that's what you're doing. Okay, cool. There's nothing you can do to stop it. You're going to freaking do it. And you learn just to shut off your brain. You learn just to obey the internal order that you're giving yourself. Cause you know, interestingly, in basic seal training, if you don't want to do the run, you don't have to. You don't, you don't want to do the run, you don't have to do the run. You don't want to do the swim, you don't have to do the swim.

• 52:54Speaker 01

  Oh wait, but don't you get kicked out of it?

• 52:55Jocko Willink?

  Well, you go ring that bell. It all ends. You see what I'm saying?

• 52:59Speaker 01

  Yeah.

• 52:59Jocko Willink?

  It's true though. It's a voluntary organization. You don't have to do it. You don't have to do any of it. And by the way, most people say, I don't want to do it. Eighty percent of the people that want to be SEALs, eighty percent of them that show up at that training go, yeah, you know, I actually don't want to do that run. I actually don't want to get back in the water. I actually want to get some sleep right now. I want to go to bed. I don't want to do eight count bodybuilders right now for the rest of the morning.

• 53:25Jocko Willink?

  And that's okay.

• 53:26Speaker 01

  So how much of that did you already have? Do you think?

• 53:29Jocko Willink?

  I'm trying to remember. I, I think, I don't know. I don't know. I don't know if I could measure that. But I know thinking back, it's like, you just go, oh, well, this is what we're doing.

• 53:37Speaker 01

  Yeah.

• 53:38Jocko Willink?

  Hoo ya.

• 53:39Speaker 01

  Yeah. And I understand. And yeah, to me, that's like, kind of dope when you individualize that element of it where it's like, bro, you're getting trained into having that. Like, bro, that's some powerful stuff right there.

• 53:50Jocko Willink?

  I don't know. And there's a lot of debate whether you get trained into that or whether you had it and they just got rid of the people that couldn't.

• 53:57Speaker 01

  Yeah.

• 53:58Jocko Willink?

  Or maybe everybody has it, but just who really wants to tap into it?

• 54:01Speaker 01

  Yeah. You, because that's what I was gonna kind of say. I was like, thinking, I'm sure in a group environment like that, it kind of makes it easier, to be honest.

• 54:12Jocko Willink?

  For sure.

• 54:13Speaker 01

  Like, cause you're like, oh, I don't want, cause there's all these external things like, I don't want to ring the bell in front of everyone. Like, there's all this stuff. But when you're by yourself, bro, you don't have that, any of that.

• 54:22Jocko Willink?

  Get on that bell.

• 54:23Speaker 01

  Oh, yeah, yeah.

• 54:24Jocko Willink?

  Eighty percent of them get on that bell.

• 54:25Speaker 01

  Bing, bing, bing. I understand that, but the people who don't.

• 54:28Jocko Willink?

  You know?

• 54:29Speaker 01

  If, but the people who don't ring the bell, they still have that group environment, those little, that, that little bit of, I don't know. I guess you'd call it a version of support, really. Because like, hey, there's no, there's way more consequences, is what I'm saying. And they're psychological at the end of the day. Beyond psychological, but you don't have those consequences if you're not in that environment. You see what I'm saying? Like, I, I tell you my little story about my squat day, that one time I had, and it really went deep into it. Like, I warmed up. I was warmed up, ready to go for my first set, the hardest set, by the way. Actually, they're all hard, but, hard, but. That first I'm sitting there looking at I'm looking at my wife kind of through the window, you know, kind of far away and she's just doing her thing or whatever, you know, it's in the afternoon or right before sunset.

• 55:14Speaker 01

  And I'm thinking, if I don't do these squats today, no one's gonna care. Literally Jocko himself will not care.

• 55:21Jocko Willink?

  I won't even.

• 55:22Speaker 01

  Whether I tell him or not.

• 55:23Jocko Willink?

  Yeah.

• 55:23Speaker 01

  I know, I could tell you, you tease me for a little bit and you'd literally forget about it. It'd be gone.

• 55:27Jocko Willink?

  I wouldn't think you're a bad person.

• 55:28Speaker 01

  No, no.

• 55:29Jocko Willink?

  Much.

• 55:30Speaker 01

  Well, yeah, yeah, I mean, for a second you, but you would literally forget about it. He has no bearing on anything at all, not even a little bit. I could tell my wife, the person I care about, I could tell my kids, I tell my, you know, my family members, they'd be like, we don't care at all. I could not li- literally.

• 55:47Jocko Willink?

  I wouldn't want to tell my family members that. Shit would get hostile real quick.

• 55:52Speaker 01

  I understand, I understand. But I could literally not find one single person in the whole world that would care. Literally.

• 56:01Speaker 01

  If I just skipped them. Oh, provide myself with this re- relief of this freaking daunting thing. I can get under this thing. It's a high rep day too. And so, yeah, you're faced with that. So there's no guardrails, there's no support, there's no

• 56:19Jocko Willink?

  Yeah.

• 56:19Speaker 01

  thing, you know, it's like literally no consequence if you don't do it. Like ringing the bell, you're ringing the bell, everyone heard. And then you like how you always say you gotta go home, you gotta tell the people that you told you were gonna be this and that, and now you're not, you ring, you know, there's none of that. I could just carry on, live my life. Probably, let's face it, I mean, even my strength probably wouldn't even have went down. See what I'm saying? But that's not what it's really about at the end of the day. So I did it, but it really affected me. I just concluded that, hey, this is kind of my fight, you know, this is my thing to deal with. You know, it's not like, who cares if my wife doesn't care? That's not her battle, you see what I'm saying? At all, yeah, exactly. It's not even Jocko's beef.

• 56:58Speaker 01

  So you kind of got to do it yourself, but I'm just saying that's a way harder thing to do in the in the big scheme of things, you know?

• 57:04Jocko Willink?

  So I, there's also, there's an idea of something, cause I kind of just kind of mentioned the word voluntary.

• 57:10Speaker 01

  Yeah.

• 57:10Jocko Willink?

  Right? There's a difference between what you're willing to do voluntarily and just what you can get through because you have to. Uh, you ever hear me say that when Alex Honnold climbed LCAP? I've, I, I made a statement a few times and I still believe it, but I have to put a caveat on it. I think that Alex Honnold climbing LCAP free solo is the greatest physical feat that a human being has ever done. Voluntarily.

• 57:37Speaker 01

  Voluntary, yeah.

• 57:38Jocko Willink?

  Because there's people that have done way more incredible things, but they weren't voluntary. Baton death march, right?

• 57:46Speaker 01

  Right, right.

• 57:46Jocko Willink?

  Just crazy situations that people get put into in their survival scenarios and they survive against all odds. For years in some cases, so and they are, that's a physical feat of survival. And, you know, they lose a hundred pounds, they come out, you know, sixty eight pounds, like it's just brutal. But it's involuntary, so it's, it's a little bit of a different category. And so what you're talking about, and what I just said is like SEAL training, you don't have to do it. You can quit if you want to.

• 58:17Speaker 01

  Yeah.

• 58:18Jocko Willink?

  And that squat rack that day, you didn't have to do it, you know, you, you can quit if you want to. But, you know, if you had to do those squats to like get your kid away from a fire, you wouldn't, it wouldn't even be a a second thought.

• 58:33Speaker 01

  Yeah.

• 58:33Jocko Willink?

  But when you got to voluntarily, there's like a level of a step up you have to do because it's invol, it's voluntary. Involuntary things, you know, sometimes you've got to do them.

• 58:42Speaker 01

  Yeah.

• 58:43Jocko Willink?

  But we got to be careful because sometimes think, well, you'll rise to the occasion. Well, no, you won't actually. You don't rise to the occasion, like you might rise to the occasion a little bit, but physically you got to freaking train. Like you go to a rope climb in SEAL training and sometimes people cannot do it anymore. Or like you're going to, like, it doesn't matter how bad you want to try and climb the rope. If you don't have, if you haven't trained for it, you ain't going to be able to do it. So you got to train and you got to be ready and that takes discipline, that's what we're talking about.

• 59:13Jocko Willink?

  Fast forward here, rules have a purpose and that is what the army imposes. There are many forms of training, among them are care of clothing and equipment, inspections of various kinds, saluting, close order drill and other routine of army life with which every soldier is familiar. It is not at all the practice of performing the specific movement of column right to the rear, march and other drill movements. It is practice instead in teamwork, infusing an individual into a group so that he maintains a keen alertness and responds automatically and almost without thinking about it to the word of command and acquires the habit of doing so. See, I think you can get the habit.

• 59:59Jocko Willink?

  Matter of fact, I kind of know you can. You can get the habit of like, oh, you don't want to do this? This squats or you don't want to get up and you don't get up, but you can get the habit of just doing things that you don't feel like doing at that moment. And in the military, you got to train people for that, but in in your personal life, you have to train as well. You have to get yourself in the habit of obeying your own freaking orders.

• 1:00:23Speaker 01

  That idea that you mentioned a long time ago, what that uh,

• 1:00:29Speaker 01

  how you're going to feel when you're done and it was mostly about workouts, but it it has to do with most things. Like how are you focused on how you're going to feel when you're done? And so I started doing that and I was like, man, once you start doing it, you you you kind of discover a little mental things that happen to you. Yeah, like exactly right, like a little maze that you're like, you know, aware of now. Yeah, well, sometimes, but if you get in that habit of like, hey, how many, how many? This is what I discovered, this way of thinking based on that was that, let's say your workout taken one hour. That one hour is coming 100% and Jeremy Treskin told me this about his mindset in in BUDs.

• 1:01:11Speaker 01

  Where it's like, hey, the end of this BUDs is coming 100%. It's up to you whether or not you want to be there and when it comes, but it's coming regardless kind of a thing. So it's kind of the same thing with a workout where it's like, yeah, the hour is going to be gone. Like this next hour is coming. That hour mark is coming. So you want to be have you, do you want to have done this or you want to have not done this? Kind of a thing. It's like, all right, let me just push through and just focus on that one hour. That's coming. You see what I'm saying? And it's weird how it just kind of, your body just does it, you know?

• 1:01:43Jocko Willink?

  Yep. Yep.

• 1:01:48Jocko Willink?

  Continuing on here, the same end is served by group calisthenics and by such ceremonies as retreat. Okay. So there you go. That's why we're doing calisthenics. We're just getting in the mode of like, this is what we're doing. Next section's discipline wins wars. When there is a breach of discipline and the officer punishes the soldier, the good officer will always punish the offense rather than the offender. The punishment will not be aimed at the in, aimed at the soldier as an individual. The punishment will be impartial administered in such a way that the soldier will feel that any offender, whomever he might be, would

• 1:02:27Jocko Willink?

  have been similarly dealt with. Too often, minor offenses against discipline are overlooked. This is what we got to watch out for. Minor offenses in discipline are overlooked. Every infraction must be promptly dealt with or disciplinary action taken against the officer who tolerates the offense. By the way, that's you. That's you with you.

• 1:02:53Jocko Willink?

  D-Day stiffens rules. With a football team, we may expect a coach to become stricter, the discipline more rigid as the day of the big game draws near. So also with an army. Baron von Steuben, the German military genius who drilled the Continental Army and made a winning team out of a mob of individualistic citizens, commented of Americans, "The genius of this people is that one must first explain and then give the order. The soldier who does his duty will find and ponder the explanation and carry out the orders all to one end." So that's again, this is why decentralized command is so important. Like we got to explain, hey, this is what we're doing. This is why we're doing it. Here's, go execute.

• 1:03:38Jocko Willink?

  There's a summary here. Discipline can snatch victory from defeat in battle. Drill, saluting, and inspections are measures for disciplinary training. Officers as well as enlisted men are subjected to it. Discipline is inculcated so that soldiers fight as a team.

• 1:03:58Jocko Willink?

  Fast forward a little bit. Courage alone is not enough. A mob be, a mob may be made up individually of brave men, but it cannot do the work of an army because it lacks discipline teamwork. The record clearly proves that green men suffer much heavier casualties in battle than well-disciplined troops. You know, this, this courage thing? This reminded me when, when you see fighters, MMA fighters. And there's fighters that are freaking like undeniable, undeniable warriors in the cage. Like they will not tap out. They will get beat, like just brutally beaten.

• 1:04:43Jocko Willink?

  They'll get caught in an armlock. They'll get punched in the head. They will not. The ref has to stop, stop the fight. You know, after just total bloodbath and bludgeoning of someone's head. There clearly are warriors in the cage.

• 1:04:59Jocko Willink?

  But sometimes they're not really warriors, like on the day-to-day basis of the discipline of training, right? And it's very interesting to think about that because the, the champions have both. The champions are gonna train every single day. And when they get in that cage, they're, they'll, they will do whatever it takes to win, and they will not stop until they've achieved victory. And luckily, they have the discipline. So they got the technique. They got the skills. They got the cardio. They got the conditioning. They got the strength. They got the flexibility to make it happen. But that came from their discipline leading up to the fight. Now you get somebody that's a total warrior in the cage. And sometimes they kind of lean on that. It's a way to not have to train. You know, it's a way to not have to freaking get up early.

• 1:05:44Jocko Willink?

  It's a way to not have to do your freaking roadwork, son.

• 1:05:49Jocko Willink?

  So don't be that guy. And look, we love those guys. We love them. It's great to watch them fight. They're not gonna give up, but sometimes they win just on sheer will. Just on sheer will. But you don't want, you don't want to be that guy. You don't want to have to rely on a will to win. You want to rely on your skill, technique and use your will in the preparation. This section right here I'm talking about is called preparation. That's why I thought of it. So be disciplined during training camp, be disciplined. Like if you're that person that would have to run to save your kid from a fire.

• 1:06:27Jocko Willink?

  A, you could really, really, really want to do that, but there's a chance your legs just can't handle that kind of strenuous activity.

• 1:06:35Jocko Willink?

  And that's it. That's what, that's what you get, man. So you got to really be careful about that.

• 1:06:42Jocko Willink?

  And I'll close out with this little section from this pamphlet. It says, soldiers need good discipline off as well as on the battlefield. Every man wearing an American uniform in foreign service, whether he realizes it or not, is serving as a personal representative of the United States. General Eisenhower expressed his desires on this subject in his letter to the Americans of his command on February 25th, 1944. It is vital that we work with the people of Great Britain, both in fighting services and in civil life, on the basis of mutual respect, consideration and cooperation. This means that we must earn and keep their respect as a great military machine, dedicated to the single task of doing our duty and winning this war.

• 1:07:25Jocko Willink?

  The average Englishman is likely to form his opinions about America and Americans on the impression we make as individuals. We owe it to our country, our allies and ourselves to make that impression a good one, a good one. Self-discipline, like battle discipline, pays dividends.

• 1:07:52Jocko Willink?

  So there you go. That's the Army Talks document from April of 1944. And as stated, we owe it to our country. We owe it to our allies. We owe it to our families. We owe it to our friends. We owe it to our teams and we owe it to ourselves.

• 1:08:12Jocko Willink?

  To impose discipline in our lives. That's what we have to do. Um, so there you go. Some different perspectives on that's very familiar topic. We got a good opportunity for discipline in our lives for doing the death reset. January 1st, today, matter of fact, because it's or it starts tomorrow. If you listen to this podcast, when it comes out, December 31st. Well, on January 1st, we're doing the death reset. Just come and do it. It's a way to train yourself to have discipline. It's a way to learn the lessons that we talked about today, personally, individually, uh, before the enemy.

• 1:08:54Jocko Willink?

  Working out, prioritize and execute hydration, clean fuel, getting rid of the sugar coated lies. Reading, writing every single day, remembering every single day. Those are the things that we're doing and we're gonna do them every day. We're doing them every day. Um, so check out the death reset.com. We got a bunch of cool little assets. You heard that term?

• 1:09:15Speaker 01

  Yeah.

• 1:09:15Jocko Willink?

  Industry term.

• 1:09:16Speaker 01

  I know.

• 1:09:16Jocko Willink?

  Assets. We got a bunch of cool assets. Um, what do we got? We got like a, we got the app, which was designed by?

• 1:09:25Speaker 01

  My brother, Jay Charles.

• 1:09:26Jocko Willink?

  Jay Charles made the app, the death reset app. So you can check that out. You can go in there and use that for your social media. Use that for your social media because it's not distracting.

• 1:09:38Speaker 01

  Yeah.

• 1:09:39Jocko Willink?

  Yeah.

• 1:09:39Speaker 01

  It's a good diet.

• 1:09:40Jocko Willink?

  It's a good diet. Yes, do that instead. Get away from the immediate, um, gratification of dopamine that just floors your entire brain. When you go on to the regular social media applications.

• 1:09:54Speaker 01

  You heard the expression, brain rot.

• 1:09:56Jocko Willink?

  Oh, yeah, for sure. I got freaking four kids, bro. Of course I know what brain rot.

• 1:10:00Speaker 01

  But now it's like an actual thing.

• 1:10:02Jocko Willink?

  Oh, yeah, yeah.

• 1:10:02Speaker 01

  Like, oh, yeah, no, this is a brain rot channel.

• 1:10:04Jocko Willink?

  Brain rot.

• 1:10:04Speaker 01

  Yeah, yeah, that's how like, there's no shame in it anymore or what or something. It's like a, like a, what do you call a genre?

• 1:10:11Jocko Willink?

  And AI slop, same thing.

• 1:10:12Speaker 01

  Yeah.

• 1:10:13Jocko Willink?

  Uh, no, what do you mean? Yeah, you don't go no.

• 1:10:15Speaker 01

  Oh, no, no. Oh, yeah, yeah, no, you're right.

• 1:10:17Jocko Willink?

  AI slop is right in there. Yeah. AI slop is, I guess, a subgenre of, of brain rot.

• 1:10:22Speaker 01

  It feels like AI slop has a negative, uh, stigma.

• 1:10:25Jocko Willink?

  Oh, for sure.

• 1:10:26Speaker 01

  Like it's irritating.

• 1:10:27Jocko Willink?

  Bro.

• 1:10:27Speaker 01

  Yeah, yeah, it's like, eh, this is just dumb AI, like boom, boom. But brain rot. From these kids now that I see they're like, no, no, there's a brain rot channel. It's cool. Like it's funny, you know, it's fun. Like, like, what do you call mindless entertainment almost in a fun way? You know, that's like what it is, bro. I'm telling you a diet full of, it's like, what do you call indulgent food? Right? They call it indulgent food, but it's another word for junk food.

• 1:10:53Jocko Willink?

  Yeah, I was gonna say just junk food.

• 1:10:55Speaker 01

  Yeah, but they call it indulgent food to make that positive spin on it. But brain rot doesn't even sound positive. It just got freaking.

• 1:11:02Jocko Willink?

  It 100% is, yeah. Yeah, this is 100% brain rot.

• 1:11:06Speaker 01

  Oh, yeah. So we're talking about how like what you consume is another version of diet. Like your dietary consumption of media, you know, is, is something, you know, it is like whatever. What are the dynamics of, of that? You jump on this app, you have a strong diet.

• 1:11:24Jocko Willink?

  Yeah, yeah.

• 1:11:24Speaker 01

  Media consumption.

• 1:11:25Jocko Willink?

  Yeah. Uh, get your death reset. We got the habit tracker. That's on the death reset app. It's also we got a printable version. It's all kinds of good stuff. And we got the, the, the weekly challenges going down. We're giving away a bunch of prizes. So that's the death reset. Come and check that out. We got stuff coming from Echelon Front. We got Origin stuff, Yeti, Sorinax, Roka, Go Ruck, bunch of cool stuff. And someone is going to get a ticket to the muster, all expenses paid, San Diego, and come to the new victory, which is the, it's, it's the old but new. What's a good way to describe the old but new?

• 1:12:03Speaker 01

  Uh, the reinvented, the re-something revitalized.

• 1:12:08Jocko Willink?

  Revitalized. We'll go with the revitalized victory MMA. So, and do a little workout. We'll do some jujitsu or whatever. We'll hang out and maybe get a steak or something like that. That's what we're doing. Death reset. Um, you're gonna need some fuel. Check out Jocko Fuel. You're on what? You say 10 to 15, uh, grams of creatine right now per day?

• 1:12:26Speaker 01

  Yep, per day.

• 1:12:27Jocko Willink?

  I am on a solid 20. I'm just up to 20. I'm keeping it there. Uh, do 10 in the morning and 10 at night.

• 1:12:33Speaker 01

  Yep.

• 1:12:33Jocko Willink?

  I'm dry scooping it, dry scoop, water, swish it around the mouth. It just like melts in your mouth and swallow it. No factor.

• 1:12:40Speaker 01

  See, that's kinda, I mean, hey, look, I dig it, man. You do what works for Jocko.

• 1:12:44Jocko Willink?

  What do you do?

• 1:12:45Speaker 01

  A mega mix, bro. Mega mix. No, no, no greens, but, uh,

• 1:12:49Jocko Willink?

  Hydrate.

• 1:12:49Speaker 01

  Hydrate water. Two scoops creatine.

• 1:12:52Jocko Willink?

  Yeah.

• 1:12:52Speaker 01

  But it's their heaping, they call him heaping scoops. So you may get the extra because they're each five. You know, yeah, we call that the mega mix. No big deal.

• 1:13:00Jocko Willink?

  What flavor hydrate you going with?

• 1:13:02Speaker 01

  Lemon lime.

• 1:13:03Jocko Willink?

  Yeah.

• 1:13:03Speaker 01

  I have all of them though, but lemon lime is my go to for sure.

• 1:13:07Jocko Willink?

  Uh, Jocko Fuel dot com. Get everything that you need. Get protein. Have you tried the fruity cereal?

• 1:13:11Speaker 01

  Yeah. Oh, frick yeah. Bro, my son freaking evangelizes it. I, I, last night they say, can you grab me a bowl from the back fridge? I mean, chocolate banana back there. He's, he's like, no, he's like, I'm gonna hook you up with something good. He grabs the, the fruity cereal from the front fridge.

• 1:13:25Jocko Willink?

  Tastes good.

• 1:13:26Speaker 01

  Oh, yeah. He'll, yeah, evangel. That's a good one. That's a really good one.

• 1:13:29Jocko Willink?

  Um, joint warfare, time war. People overlooked that, man. Don't, I like, uh, make sure that my kids do super krill, joint warfare and time war.

• 1:13:40Speaker 01

  Hmm.

• 1:13:40Jocko Willink?

  Cause it's freaking good. Like, you know, cause all my kids are very active.

• 1:13:44Speaker 01

  Active.

• 1:13:45Jocko Willink?

  They're very active. They're training. They're getting arms are getting, bent up. Shoulders are getting bent up.

• 1:13:51Speaker 01

  Elbows getting bent up.

• 1:13:52Jocko Willink?

  There's like all kinds of stuff going on. There's lifting. There's constant lifting, like just going on. There's jujitsu happening. So I'm like, you know, this is what you gotta do. This is the protocol.

• 1:14:02Speaker 01

  Yeah. I caught that video, by the way, of, uh, Rana's pre.

• 1:14:06Jocko Willink?

  Oh, yeah, yeah, yeah.

• 1:14:07Speaker 01

  Like thing. That was a good fun.

• 1:14:08Jocko Willink?

  Would you like to watch that one?

• 1:14:10Speaker 01

  Just the whole vibe, the whole thing. Yeah. Just going through it. It's kind of like you're there, kind of with you guys and stuff. And, uh, you know, Rana's personality is very, uh, sprightly, you know? So it was a fun watch that.

• 1:14:21Jocko Willink?

  Yeah. She's, she really like just loves it.

• 1:14:24Speaker 01

  Yeah.

• 1:14:25Jocko Willink?

  She did another interview, uh, after a different like super fight type match. And she was saying, you know, when I was little, I just wanted to like sing and be on stage and like perform. And she goes, and now, and this is what I'm doing now. It's like, this is my, this is, this is what I'm, this is my talent. This is what I'm doing.

• 1:14:41Speaker 01

  It's her perform.

• 1:14:41Jocko Willink?

  Yeah. I get to perform with my art.

• 1:14:43Speaker 01

  Yeah.

• 1:14:44Jocko Willink?

  You know, and that's pretty cool.

• 1:14:45Speaker 01

  Yeah. She still brings that sunshine though.

• 1:14:48Jocko Willink?

  Oh, yeah. No, for sure.

• 1:14:49Speaker 01

  Like, uh, she doesn't have that, you know, like some people that bring that intense darkness, you know? Yeah, yeah. Which I dig, man. It's part of the, part of the whole thing, but hers is, is, yeah.

• 1:14:58Jocko Willink?

  But she's just having so much fun.

• 1:14:59Speaker 01

  Yeah.

• 1:15:00Jocko Willink?

  Bro, you watch her when she's submitting people, like she's got the biggest smile on her face.

• 1:15:05Speaker 01

  Yeah.

• 1:15:05Jocko Willink?

  You know, it's like joy, pure joy, pure joy. Did you hear Freya got her blue belchy?

• 1:15:12Speaker 01

  Oh, yeah, yeah, yeah.

• 1:15:13Jocko Willink?

  Yeah. She's she's got her blue belt, so you know, that's good. Uh, because my wife's been a blue belt since like the nineties.

• 1:15:19Speaker 01

  Sure.

• 1:15:20Jocko Willink?

  Oh, yeah. So, um, yeah, congratulations is in order for the the Willink fam girls. Uh, so we need fuel. Check out jockofuel.com get and there's a bunch of stores you can get the stuff in that as well. So check that out. We got Origin USA. You're gonna need a gi to train or you're gonna need a rash guard to train or you're gonna need a pair of jeans, a pair of boots, whatever. You need some stuff. So check out the new boots as well. The welted, fully Goodyear welted boots. We've gone like to that model, that that, uh, type. And they're just, it's you'll see like the sewing goes all the way around the entire soul. And they're just super comfortable. There's like this this bed of cork.

• 1:16:02Speaker 01

  Yeah, yeah, the cork.

• 1:16:03Jocko Willink?

  Bro, they're so comfortable. Yeah. So Origin USA. And by the way, the I would love to tell you that this is the most important thing and it kind of is. Look, what's important? Comfort, feel, fit. All that stuff is incredibly important and we deliver at Origin USA. We deliver the goods properly, the highest quality. But it's also a hundred percent made in America, which means you don't have any communist germs soaking through your blood. Right? Communist microplastics, like micro communism sneaking into your brain. Because you don't want that. You want freedom. You don't want to pay for some kid, some poor kid getting abused. You don't want to pay for that. No, you want to pay for American workers that are that are doing a great job.

• 1:16:48Jocko Willink?

  That's what we're doing at Origin USA. So check that out. OriginUSA.com get some.

• 1:16:52Speaker 01

  Yeah, those pants by the way are so I use those to travel.

• 1:16:55Jocko Willink?

  Which ones?

• 1:16:56Speaker 01

  Factory jeans.

• 1:16:57Jocko Willink?

  Okay.

• 1:16:58Speaker 01

  My son last night, again, we're together last night. Um. He said, why do you always wear those on the plane? Even like if I go to Kuwait, you don't wear pants on Kuwait really very much. He's like, why do you wear those? I said, bro, that's the uniform. That's the uniform hundred percent. No compromises, as it were. Speaking of no compromises, Jocko Store. So we have, we have some new stuff on JacoStore.com. Yeah, we're coming out.

• 1:17:22Jocko Willink?

  I haven't gotten my package of the new stuff yet in the mail.

• 1:17:25Speaker 01

  Well, you know, it's all one big process, you know? Wait, no, no, you did, right? You got the good.

• 1:17:29Jocko Willink?

  Oh, yeah. I like those good shirts. Yeah, those came out. For lack of a better way of saying it, they came out good.

• 1:17:34Speaker 01

  Pretty good. Uh, the discipline equals freedom.

• 1:17:37Jocko Willink?

  I'm surprised it took you so long to come up with that design.

• 1:17:41Speaker 01

  Yeah.

• 1:17:42Jocko Willink?

  And I'm also surprised it's not a more prominent design, kind of overall.

• 1:17:45Speaker 01

  In like.

• 1:17:46Jocko Willink?

  Handwritten OCR Alpha with a, with a level like between one to 10, like a level nine, no, level eight aggressiveness in the writing.

• 1:17:57Speaker 01

  Yeah, yeah, yeah. Yeah, fair. Yeah, good, good assessment. Well, yeah, you know, I, I like how it came, came out too. So yeah, maybe we'll implement that in more stuff. Uh, discipline equals freedom 5.0 is already out. This is all within the last few months. Get after it. 2.0, that's the one that's coming up. New rash guard, discipline equals freedom rash guard's coming out as well. So be on the lookout for that if you care. If you want to be, you want to get the jump on this new stuff.

• 1:18:24Jocko Willink?

  The new new.

• 1:18:25Speaker 01

  The, that new new, yeah. And it is advisable because you know, sometimes you just never know. You know, it'll land, people love it and then boom, sold out. I didn't get enough, which usually I run, I don't run into that problem, but it does happen from time to time. With those polos, it happened.

• 1:18:39Jocko Willink?

  Don't let it happen to you.

• 1:18:40Speaker 01

  Don't let it happen to you. You want to get the jump, get that email. That's when they go on set, boom, you can get yours. See what I'm saying? So anyway, sign up, uh, bottom of JacoStore.com on the bottom. You put your email and you'll get notified for the new stuff.

• 1:18:49Jocko Willink?

  Check.

• 1:18:50Speaker 01

  Um, and then when I say get after it, that's, that's going to be a good one. Get after the new, get after.

• 1:18:55Jocko Willink?

  Oh, you made a new get after it.

• 1:18:57Speaker 01

  The new one, yeah. But anyway, yes, it's all in Jocko Store. Also the shirt lockers, the membership, the membership scenario. That's all we're going, we're, we're rolling with that one. So, um, check out that one. It's called the shirt locker. And click on there and see what it's all about. Membership, you get a new design every month.

• 1:19:11Jocko Willink?

  Is it, how's shirt spelled?

• 1:19:13Speaker 01

  S H U R T.

• 1:19:15Jocko Willink?

  Okay.

• 1:19:15Speaker 01

  Yeah, it's a little play on words.

• 1:19:16Jocko Willink?

  It's you.

• 1:19:17Speaker 01

  Hurt locker.

• 1:19:18Jocko Willink?

  Yeah. Uh, also get some books. Um, Dave Burke wrote a book called Need to Lead. Rob Jones wrote a book called Put Your Legs On. Ryan Mannion wrote a book. Called Things My Brother Used to Say. So we've got all kinds of books. And then I've written a bunch of books as well. Check out Leadership Strategy and Tactics Field Manual. Learn how to lead. Just be able to refer to that manual whenever you need it. We also have a leadership consultancy. It's called Echelon Front. Go to echelonfront.com. If you need help with your leadership, check out extremeownership.com. If you want to do some online leadership training, we've got it for you. And if you want to help service members, active and retired, you want to help their families, you want to help Gold Star families, check out Mark Lee's mom, Mama Lee, she's got an amazing charity organization. If you want to donate, or you want to get involved,

• 1:20:01Jocko Willink?

  go to AmericasMightyWarriors.org. Also, check out HeroesAndHorses.org, up in Montana, with Micah Fink, and finally Jimmy May's organization, BeyondTheBrotherhood.org. And if you want to connect with us, check out Jaco.com. We're also on social media.

• 1:20:22Jocko Willink?

  You can go there. Just be careful. Make sure you bring discipline when you show up there. I'm at Jocko Link, Echo's at Echo Charles. And of course, thanks to all of our military personnel, those currently serving, and those who have served in the past. We live free because of you, and we are grateful. Also, thanks to our police, law enforcement, firefighters, paramedics, EMTs, dispatchers, correctional officers, Border Patrol, Secret Service, as well as all other first responders. We are safe at home because of you. And we are grateful for that. And everyone else out there, Sun Tzu said, quote, "The consummate leader cultivates the moral law,

• 1:21:04Jocko Willink?

  and strictly adheres to method and discipline. Thus, it is in his power to control success", end quote. So the power to control what you do in your life, and the success that you have in your life, the power lies in discipline. Discipline equals freedom. Let's impose discipline and bring power and control into our lives in 2026. Stand by to get some. That's all we've got for tonight. Until next time, this is Echo and Jocko. Out.