Pod Insights The Impact Theory Podcast Two Years to Reinvent Yourself: Tom Bilyeu’s Warning to Creators & Entrepreneurs About this episode In this powerful keynote edition of Impact Theory, Tom Bilyeu sets the stage for a radical conversation on the difference between positive thinking and real empowerment. As tech innovation accelerates and artificial intelligence transforms every corner of our lives, Tom challenges creators, entrepreneurs, and dreamers to confront uncomfortable truths: wishing for the best is not enough when disruption is at the door. This episode is a wake-up call for content creators as Tom unpacks the existential threat—and unparalleled opportunities—emerging in the wake of the AI revolution.
Join Tom as he explores why mindset must be paired with hardcore skill acquisition and why traditional “moats” in content creation are rapidly vanishing. He explains how AI-generated content, evolving algorithms, and infinite virtual experiences are poised to permanently alter the landscape—and what you can do to adapt and evolve.
00:00 The Empowerment vs. Positive Thinking Paradigm
02:03 Facing the Abyss of AI Disruption
04:59 Demonstration: “Redneck Harry Potter” and the Power of AI Creations
06:59 The Two-Year Warning for Content Creators
08:04 Building “Moats” and the End of Competitive Advantage
09:53 Algorithm as Content: How Personalization Will Change Everything
11:43 Hyperfragmentation, Isolation, and the Social Impact of AI
13:16 Societal Splits: The Tech-Embracing vs. Amish Analogy
14:31 Human Resilience & Reversion to the Mean
16:56 The Fermi Paradox, Virtual Worlds, and the Limits of Exploration
18:42 AI at Scale: The Rise of “U Bots” and Personalized Connections
21:57 1,000 True Fans: Focusing on Depth over Breadth
23:13 Intellectual Property as a Creative Container
23:35 Community, Algorithm, and Ecosystem: Redefining Your Role
25:29 Treating AI as a Tool—Why Action Beats Fear
26:02 Achieving Scale with Tech: Translations, Clips, and Efficiency
26:39 Overcoming Dread: Actionable Steps and the “Physics of Progress”
28:07 Embrace or Detach: Choosing Your Path Forward
29:35 Project Kaizen: Building the Next Generation of Interactive Worlds
32:12 AI as Invitation—The Ultimate Empowerment for Creators
33:09 Audience Q&A: The Future of Platforms and Content Creation
35:01 The Physics of Progress: Tom’s 6-Step Action Loop
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1:13 Speaker 02 Until the season changes and suddenly you lose your motivation to get out of bed. In fact, one in five people experience some form of depression, no matter the season or time of year.
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1:37 Speaker 00 Good morning.
1:40 Speaker 00 All right, there we go. You guys are gonna need that energy because we are about to go on a very weird ride today. I am a big believer that you should be always trying to empower yourself. The catch is I don't think that people understand the difference between empowerment and positive thinking. And a lot of times, people approach positive thinking as if it were empowerment. So positive thinking is optimizing the way that you think for something that makes you feel expansive. Empowerment is skill acquisition. Once you understand the difference, then you're gonna be able to face what we're gonna talk about today, which is AI. And backstage, I don't know if you guys have the slides, but if you could put them up, that would be amazing.
2:24 Speaker 00 I'm clicking like a fiend and nothing is happening.
2:28 Speaker 00 Give your boy some slides. There we go. Thank you. Alright, so, understanding the difference between those is gonna be incredibly important. I see people make this mistake in entrepreneurship all the time. They think because they're a good person, they think because they want good things for other people, they think because they think positively, that positive things will happen. And the reality is, you guys are about to go through what is going to be a hyper disruptive change. And if you are stuck thinking that the name of the game is just to think in ways that make you feel expansive, you're gonna find yourself in trouble. Alright, I recently saw a video called "Redneck Harry Potter."
3:10 Speaker 00 If you have not seen this video, you need to watch this video. Because this video is a glimpse into the future of the existential dread that every content creator is going to feel over the next couple of years. Humans do not necessarily love change. And the world is going to change very quickly. The great news is that humans throughout all of history have always found a way to win. Whether it was a meteorite strike that killed virtually everything else, whether it was us dropping the atomic bomb, we have always found ways to re-normalize and keep moving in a progressive pattern.
3:56 Speaker 00 But not everybody crosses that chasm. Now, I'm gonna play this video and I want you guys to stare nakedly into the abyss of what is going to happen to content creators. Now, why? This goes back to the idea of empowerment. If you understand that empowerment is not magical thinking, not pretending that this stuff isn't going to happen, it is staring nakedly at the truth of what is about to happen to this industry. And going, alright, I'm gonna acquire some skills. I'm gonna get hardcore. I'm gonna push through this and I'm gonna figure out how on the other side of this, I'm better. Maybe everybody else is a dinosaur that gets wiped out by the meteorite that is AI, but not me. And that's what this talk is about.
4:40 Speaker 00 But if I cannot get you to actually engage with the world the way that it is, you're going to be in trouble. Now, if any of you have been following me on YouTube, I've been on YouTube now for about eight years. And in the beginning, all I talked about was mindset. I wanted people to actually understand that if you got your mind in the right place, that you could do anything. But what people started using it for was what I call spiritual entertainment. They would watch my video and they would feel good. They would feel like anything was possible. But then I would step off camera and I'm using those ideas to actually acquire skills and go forward in my life. And I would watch them just watch video after video after video. And so when I started doing now what we call world affairs content,
5:24 Speaker 00 my audience was very confused. And the reason that I did it is because I want to take my mindset and aim it at the biggest problems of our day. Not so I can scare myself, not so I can scare you, but so that you understand how the world actually works. Your brain is a predictive engine. Your brain is a predictive engine. AI is going to break your brain's ability to predict well. So you're going to have to look at the truth of what it is so that you can re-map the world and how it's gonna work on the other side of this so that you can navigate the world well. Are you guys with me? Do you understand the whole thesis I have?
6:09 Speaker 00 Alright, look at it, understand it. AI is, AI is. You're not gonna stuff that genie back in the bottle. The toothpaste is not going back in. And let's look at what that toothpaste looks like. I bring you redneck Harry Potter.
6:30 Speaker 00 Everything you are seeing here is created with AI. Nothing you see is real. There were no cameras, there were no people, there was no flag, no motorhomes, nothing. This is all AI guessing at what the next frame should be.
6:48 Speaker 00 It will do this in real time. The time that it takes to generate these things is dropping rapidly.
6:57 Speaker 00 Now, you guys live in a world where you stand in front of a camera. You have a persona, you have a relationship with your audience, you have to edit your videos. And all of a sudden, this is already being made right now today. This is the part I want you guys to understand. This is what we can do today. This is the worst that AI is ever going to be. This is terrible AI. This is embarrassing. Who could imagine something so horrible? Because in a year from now, it will be indistinguishable from real life. In two years from now, you'll be able to do this anywhere, anytime, anything.
7:36 Speaker 00 And that's why I got the following WhatsApp message. Now, I've blocked his name out, but this is from one of the most important CEOs in the field of AI.
7:51 Speaker 00 Now, anybody paying attention to my channel is going to be able to figure out who this is real fast because the episode is about to come out. But he pinged me and he said, "Hey, we should call, we should title the podcast episode 'You Only Have Two Years.'"
8:09 Speaker 00 Who's you?
8:11 Speaker 00 He is quite literally talking to the people in this room.
8:16 Speaker 00 Now, what does he mean, "You only have two years"?
8:20 Speaker 00 The world as you know it, as a content creator, will end in two years.
8:28 Speaker 00 Now, the reason it's going to end in two years, and unfortunately, it's not like I can tell you, "Hey, enjoy the next two years, save as much money as you can", because it won't be a binary moment. It is some version of different from now until the end of two years. But at the end of two years, there will be so many tools for content creators that the kind of moats that you guys have created by building your audiences and all of that stuff, it's all going to be disrupted. Because you will be living in an everywhere, everything, all at once kind of world. Anyone will be able to make anything. It will be photorealistic, or look exactly like your favorite cartoon, or anime, or video game, whatever you want it to look like. It will look exactly like that.
9:13 Speaker 00 And it will be effectively free and effectively instantaneous in the next two years. Now, as somebody who's investing millions of my own dollars into building a media company, every day I wake up, and I'm like, "Haha, what am I doing? This isn't going to be here in two years. It's going to be something totally different. Is this really something that I want to invest in? Because, let's start with one of the things that I spent money on is creating a moat. Now, if you guys don't know what a moat is in business, you hear this talked a lot about as companies get bigger. They want to build a moat.
9:57 Speaker 00 There's a guy named Peter Thiel. He was part of what they call the PayPal mafia. He was a co-founder of PayPal with Elon Musk. And he said, "Competition is for losers. You want to go into a zone where you can carve out that space and make it impossible for anybody else to get into that space and compete with you." He's one of the most successful people on planet Earth. Now, all of you guys know this intuitively, that you don't want to be in competition with everybody else. You want to find the thing that only you can do. But right now, your ability to do the content better than somebody else... To create that moat by getting more views, a better community, that goes away.
10:38 Speaker 00 Because the reality is, anybody will be able to have an AI that just generates video after video after video, chasing the algorithm to see what works. And people will come and go very quickly. And it won't be about the people with a community anymore. It will be all about the piece of content. The audience will simply want to be entertained. You can see the cutting edge of this with TikTok. TikTok is not about the creator, it's about the piece of content. You guys know that. Okay, that's the very beginning. Two years from now, when you've got just an absolute avalanche of people making content, it will no longer be that. Understand, this is all going to be happening in real time, what I'm calling a real time render. So the content is being constructed on the fly by a virtual brain.
11:23 Speaker 00 They are literally structured like virtual brains. And it is essentially dreaming up exactly what this content is going to be. It is going to create a world that is hyper personalized. Every piece of content, every piece of content that you take in will be made just for you. The AI will understand how you've spent the last seven days engaging with content. And I'm talking, when do you look to the left? When do you look to the right? How fast did you swipe on something? What faces do you linger on? And it will create content right in front of you, rendering right then, based on your behavior in that moment, to be the piece of content that you are most likely to engage with. That's where we get into algorithmic content.
12:08 Speaker 00 We're going to talk more about that. But you guys are going to have to understand that that's going to become a big part of your job, is for you to customize an algorithm. And you're going to have to deal with a lot of spam content. A lot of spam content. When you're in an everything, everywhere, all at once world, it is just a wall of content. And your job is going to be to leverage your understanding of what AI is, your understanding of personalized algorithms, your understanding of how to do special things with community that we're going to talk about in a minute, in order to create something unique for yourself.
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15:13 Speaker 00 Thanks for staying tuned. Now, let's get back to it.
15:17 Speaker 00 Now, I'm gonna walk you through the valley of death right now, but today's talk is an optimistic talk. And I'm gonna get you to the point where, oh my god, I could not be more excited about this. But at no step of the way do I want to fool myself about what this really is. Alright, so all the things we just talked about are gonna lead to the following. You're gonna have hyper fragmentation. So right now, instead of having all these gigantic accounts, you probably will have some big accounts. But ultimately, you're gonna have way more small accounts that service people in a really deep, narrow way. You're gonna get isolation. You see a lot of pushback right now with parents saying, "I don't want my kid to have a cellphone until they're 16. I want my high school to make sure that you can't even bring a phone to school."
16:03 Speaker 00 You're seeing people start to push back against some of the psychological impacts of technology. Technology is amazing. I am wildly techno-optimistic. But we do have to be realistic about some of the problems that it creates, otherwise we're gonna get blindsided. I think from that isolation, you are going to get social bifurcation. I actually wrote a comic book with the DJ Steve Aoki called Neon Future. And it was us trying to imagine, this is like five or six years ago. It was us trying to imagine, what does the world look like when AI and things like Neuralink come online? And I think the honest answer is that you're going to get a split in society.
16:45 Speaker 00 And you're gonna get people that augment themselves, that lean into AI, that do all of that. And then you're gonna get like the modern-day Amish.
16:54 Speaker 00 The old-school Amish already exist, so I don't think this is too crazy. You're gonna get the modern-day Amish who believe that we should not put technology inside of our body, that we should not let AI be something that takes control, even if it's better for us, right? There's a guy named Brian Johnson who believes that because AI is so close, that all of us alive today, if we take care of our health, we can actually get to the point where we don't die. And that's this whole thing, "Don't die, don't die" movement. Now, if he's right, then maybe you do want to give yourself over to the algorithm. Maybe you do just want the algorithm to have your best interests at heart and it's reading all of your biometric data and it's making decisions for you.
17:39 Speaker 00 Yay, but I know a lot of us probably think that sounds super dystopian and we don't want to do that. And that's where that split is going to happen. Now, the bad news is, history shows us, when society splits like that, you're going to get violence. Now, hopefully, it's just pockets of violence and it's not crazy and it's just some protesting. But we'll find out, time will tell, but I think there will be violence. But here's the good news, these slides are about to change color. We're going to get to the good stuff, because we are going to revert to the mean. If you can strike the earth with a comet that creates this idea of a biblical flood across basically every known civilization ever, because it essentially killed everybody.
18:23 Speaker 00 If you can live in a world where Genghis Khan killed 10% of the world's population, that is a real stat, you can actually see the drop in methane in ice cores from the time where he was killing people, because he's just killing everybody. But 2024 is awesome. Humans revert to the mean. AI is going to be a little scary. We're going to go through moments where people are not excited about that change, but people like you, and I really hope it is you, people that are creative, people that understand how they're trying to help other people, how they're trying to touch lives that are doing something that they find incredibly exciting, that you guys know, it's going to revert to the mean, people are going to find a positive relationship with this, and
19:07 Speaker 00 AI, yes, it is going to change everything, but maybe for the better. So what are the things that we're looking out for that are going to be better? Community co-creation.
19:22 Speaker 00 Imagine a world in which not having a moat means that your community can contribute more meaningfully to what you're building. I think about this a lot. If you've ever watched gaming streamers playing Grand Theft Auto, seeing them roleplay, having characters online, you begin to realize that what Rockstar actually built is a container.
19:54 Speaker 00 And it's a container for player creativity. And all of you are going to have the opportunity to engage with your most engaging community members that understand the vibe that you're trying to bring to your community and seeing how they can add their own touch to what you're doing. And so now you start to get to take advantage of the everything, everywhere, all at once. Everybody gets an opportunity to be creative. And if you structure your community well enough and people understand, "This is what we do. This is the value set of our community. We don't step outside of that." Then they can create with reckless abandon and create something that becomes a moat because they will have built something so incredible. If you guys have ever read the book, it's very different than the movie.
20:39 Speaker 00 If you have read the book Ready Player One, you'll understand what I mean. A world created by the community that exists inside of it. A world full of surprises and places to discover. It will be incredibly joyful. And you're going, if you guys, who here, just make some noise? Who here knows what the Fermi paradox is? All right. The rest of you, you're in for a treat. Here it goes. The Fermi paradox goes like this. Hey, we're in this gigantic universe. Even if you just say some tiny slice of the planets are in the Goldilocks zone that could house life and some tiny fraction of those actually have life,
21:23 Speaker 00 there should still be billions of civilizations out there. So why haven't they come by to see us? Now, if you guys get down with blurry imagery and lights moving in the sky, maybe you think they already have. But I don't think they have. The reason I don't think we've been visited by aliens and the reason the Fermi paradox exists is because I think any sufficiently advanced society will realize that virtual worlds are far more interesting to explore than the actual emptiness of space. The amount of energy it would take, even if this is possible, if it's really possible to bend spacetime, the amount of energy that it would take to do that is insane. You are far more likely to realize with AI,
22:07 Speaker 00 in this everything, everywhere, all at once world, that you can create virtual worlds that are being co-created with your community that give you insane amounts of places to explore. Already, right now, today, Minecraft allows you to explore something that is eight times the size of planet Earth. Now, imagine as we get out of the overly simplistic stylings and we get into something that's truly robust, truly engaging. I think it will be incredible. AI is also going to allow for you at scale. All right, this one freaks some people out and it gets other people excited. What I'm about to say is guaranteed to be true. Buckle up.
22:52 Speaker 00 Think about the size of your community, whether it is 10,000 or it's 10 million. Even at 10,000, you are not going to know all of the people in that community. Now, in an AI-drenched world, you're going to create a U-Bot. And there is going to be a character in your community that is trained on your personality, everything you've ever said. And I know you guys, you probably have thousands of hours of footage of yourself talking and answering questions and engaging with the community. And the U-Bot is going to be real convincing. Now, U-Boats already exist. There's a U-Bot of me. Call him the Tom-Bot. There's a U-Bot of Tony Robbins. There are all kinds of U-Boats.
23:37 Speaker 00 Some of you may already have them. Now, imagine when, and again, you're maybe two years out from this, where people cannot tell if they're speaking to you or the U-Bot.
23:54 Speaker 00 Now, people in your community are going to have an individual, ongoing relationship with memory, shared experiences, things that they've said to you that they've never told anybody else. They're going to have a deep connection to you in the way you always wanted when you started this. But you're not going to be a part of it. Your AI is. Now, is that terrifying? Is that exciting? But if you have millions of people in your audience and the AI can have long conversations. Have you guys seen that Friend? The ad for that device? Friend, you wear it around your neck. It's an AI.
24:39 Speaker 00 It's always with you. It remembers everything you did. It knows your calendar. It knows your biometric data. All kinds of... This exists today. Now imagine that that's you and people have these long-term relationships with you, but you've never met them. I'll leave you guys to decide whether that's good or bad. But that is, that is, that is going to happen. And what you guys want to be thinking about as you listen to this talk and you wake up tomorrow staring into the void, wondering, "Oh, God, what have I gotten myself into?"
25:21 Speaker 00 Is to think, "How do I use this well?" And I will offer you up the idea of imagination as the sole limit. Imagine living in a world that is only limited by your imagination. You no longer have to spend eight hours filming something and 50 hours editing it, putting it out, only for it to get four views. You come up with the idea. You prompt, you create it. You see how people interact with it. It will be a much faster iteration cycle where you now will be truly untethered.
25:56 Speaker 00 Now that to me is exciting and we're gonna get to how this plays out in my own life in a minute. A thousand true fans. If you guys don't know Kevin Kelly and the idea of a thousand true fans, go check it out. It is the very thing that sent me on the trajectory that led me to be very successful. I heard that idea that you only need a thousand true fans, who are really impacted by what you do. They believe in you. You've added value to their lives. They will rock with you no matter what. And you only need a thousand of them to live a good life. You might not get rich, but you're gonna be able to have a meaningful life, where you're interacting with people that care about whatever it is that you're creating. And at the end of the day, guys, that is almost certainly what awaits us on the other side of AI.
26:38 Speaker 00 I think AI wildly diffuses capital. Probably not gonna spend a lot of time on that, though I am gonna open up for questions. But if you understand that you're going to be able to have these incredible relationships with people, it may shrink the size of the audience, but it is going to massively increase the depth. Alright, if you are a part of Generation AI, the people that are gonna be successful, the people that survived the meteorite strike, here are the things that they are going to do. They are going to look at IP, intellectual property, as a container, okay? I'm creating something called Project Kaizen. Again, I'll talk more about this at the end, but we think of it as a container for the player's creativity.
27:22 Speaker 00 You wanna create, it's almost like a family, right? The cool thing about a family is that you, as the parent, get to set the rules of that house. And then we get to see, what does it look like to grow up in this house? And some houses for sure are better than others. Alright, community as content creators. We talked about that, that's gonna be huge. Algorithm as content. Here's where you guys are gonna have to embrace that a big part of your role is going to be understanding, "Oh, I'm not just going to let the TikTok algorithm decide what works and what doesn't work. I'm going to build effectively an IP container for my audience, and because I know this is an everything, everywhere, all at once world, I'm going to tweak an algorithm."
28:06 Speaker 00 To ensure the content being created inside my own ecosystem is the kind of content that we want, that's delivering the outcomes that we want. So, one of the things I talk about with the game that I'm building, Project Kaizen, is if you're winning in Project Kaizen, you should be winning in real life. So, pulling in, biometric data, seeing how you're sleeping, optimizing for things that matter in the real world. These are things that you're going to be able to do with AI. Community is ecosystem. Understanding that this is going to be a living, breathing thing. It is not a thing that you're going to want to impose top-down control. I think people that try to impose top-down control on their communities will lose it. If you understand that you want people creating, you want things changing,
28:51 Speaker 00 you want all of this to become a place that people want to spend their time. And again, what way are you trying to contribute? And by the way, if you've never heard me speak before, understand, everything I think about in my life can be summed up in one way. I work really hard to gain a set of skills that matter to me so that I can serve not only myself, but others in the pursuit of an honorable goal. If you are doing that, then surely you want a positive outcome for people. So, understanding what are we doing inside of our community? What are all the ways in which we can have touchpoints? So that there is this incredible depth to the experience. Alright, I don't want you guys thinking about this as something way off in the future.
29:36 Speaker 00 I want you to think about this as something that you need to be ready for today. Treat AI as a tool. This is going to be where people panic. But if you understand, you're not going to be beat by AI. You're going to be beat by a person who uses AI. So, right now, AI by itself is not going to be able to get you where you want to go. But if you treat AI as a tool that you're going to leverage, now you can do something. Build a U-Bot.
30:04 Speaker 00 Learn the technology, see what that feels like. It will also help you understand where the state of the art is today. Alright, you're gonna be able to achieve scale. This is very important. AI lets you do a lot of things from translations and transcripts to clips and copyrighting. AI is gonna help you do more with less, which as content creators, we all know that's important. You also need to worry less and act more. Now, if you're paying attention, you should have some existential dread. When you cannot look three to five years forward in your business and understand what you need to be doing, that is very scary. They say, "Skate to where the puck is going to be, not where the puck is." And I tell people in the age of AI, "That's hard, because the puck is teleporting."
30:49 Speaker 00 So, you've gotta be very careful. But you don't want to spend all your time worrying. You want to be taking action, seeing what the state of the tools are, how can you use it? How do you enrich the lives of those in your community? And focus relentlessly on the positive. All of the negative stuff is going to present itself to you. It will make itself known. It does not matter what you look at, it matters what you see. I could do a whole talk just on that sentence. "It does not matter what you look at, it matters what you see." If you guys look at AI and you see terror and you see all the things that are gonna change and that makes you sad, then you're not going to take action. If, on the other hand, like me, you look at this and go, "Cool, I need to know what is real.
31:33 Speaker 00 I need to know what is actually happening, because I am going to master these tools. I am going to be at the top of the mountain at the end of this. I will not only survive the change in all of this as a creator, I'm going to thrive." Two and a half years ago, I could see where this was going.
31:52 Speaker 00 So, two and a half years ago, I started building a video game called Project Kaizen. Project Kaizen is my answer to all the things that you just saw me talk about. Now, you guys have a choice. You can either embrace, and I mean this very sincerely, you can either embrace AI, or you can detach. Remember I said in the beginning, there's gonna be a split in society? This is that split.
32:18 Speaker 00 Monks realize rightly that all human suffering is born of desire. And so if you want to opt out of suffering, you need only detach. Now, I always tell people, in my back pocket, I keep monk-like detachment. And at any time, if my life is not joyful in the absolute manic pursuit of greatness, then I will detach. And you will have that opportunity. There's nothing wrong with that opportunity. If that feels right, amazing. I know people are now starting to sell their brands. Some people want to detach. Very fair.
33:02 Speaker 00 But if you want to go all in, you have an absolutely incredible opportunity before you to build a virtual world. However that looks for you, it doesn't have to be a video game. But I'm going to use that example because I've spent so much time thinking about it. You get to literally define the physics of a world. You get to invite your community to come and exist, to actually exist inside of that world, to have relationships with other real people, to have relationships with a Ubot, to have relationships with other AI, to either deepen the play of a world that they clearly understand, I'm just popping in like I would pop in to play a video game. It's just much deeper, much richer.
33:46 Speaker 00 The content is far more emotive, far more enjoyable. But I dip in and I dip out. Or, and this is what I think will happen on a long enough timeline, that people will spend a very substantive portion of their life inside of virtual worlds, where, going back to Ready Player One, the book, where each of you will pick a community of somebody who's chosen to build their virtual world. You like the rules of the community. You like the vibes. You like the way that it feels. So you decide, I'm going to go in there. But they're busting their butts to give you guys tools that allow you to create. So even though Project Kaizen is very early and it's going to take us years and years and years to develop the full vision for the game.
34:30 Speaker 00 Right now, today, you can go in and you can create your own maps that your friends can come and play. Because we understand that this is an opportunity for us. If we can get our ego out of the way and not make it about us, but instead make it about our honorable goal. I want to bring empowerment to people through entertainment. Okay, that's my mission in life. I want to bring empowerment to people at scale through entertainment. And so by creating this container and allowing people to come and create, we'll now have thousands, tens of thousands, perhaps millions of people coming in, playing the game and creating not only the big bombastic experiences
35:15 Speaker 00 that of course you're gonna see, like you would see in a Fortnite or a Roblox, but you're also gonna get these incredibly intimate experiences. And that was one of the things I loved about that book Ready Player One. It was these intimate experiences that somebody created for you to simply discover. And so now you guys get to lead people into that. You get to set the rules. You get to tweak the algorithm. So that by engaging with your world, people have a more joyful life. People are more connected. They're overcoming some of the inherent temptations of AI. And if you can do that as a creator, you are living in the greatest time in human history.
35:58 Speaker 00 I wouldn't trade this moment for anything in the world. I'm willing to look at the hard and the scary things so that I understand how to do this well. If you guys understand how to do this well, you will be able to touch more lives than you have ever touched ever. Because we all know, nobody learns by sitting back and just absorbing your content. You want them to take action. You want them to do something. And AI is that invitation. AI is the invitation to say, "Come in and help me build this world. Come in and help me make a community that interacts with people in the deepest way possible, that goes way beyond a TikTok or a YouTube." This is literally a universe full of exploration, full of your creativity. That's what AI brings.
36:43 Speaker 00 And as long as you can mentally handle that challenge, that it is gonna be different. It's gonna be scary, but of course, we're gonna revert to the mean. We always do. And in that new world is an opportunity for creation unlike anything you have ever seen. And I invite each and every one of you to be a part of that. Thank you for your time.
37:05 Speaker 00 Taking a short break, but there's more Impact Theory after. Stay tuned. You're probably paying two salespeople to do one salesperson's job. That's where today's sponsor, Pipe Drive, comes in. An intelligent AI-powered sales CRM loved by growing sales teams. Pipe Drive just launched meeting intelligence built right into the CRM. Before every call, it pulls deal history and past conversations into one brief. During the call, it records and takes notes. After it, it drafts your CRM updates to review and approve. So there's less admin and more selling. Switch to a CRM built by salespeople for salespeople
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38:14 Speaker 00 Thanks for sticking around. Let's get right back into the action. I have very little time, but if you have a question, ask now. Anybody that thinks anything BS, you're the one I want to hear from. It's always chat. Okay, why would people in a world where everything, everywhere, all at once? Why would people choose you bot over their own bot? The reality is that the thing that humans want to do is they want to be a part of something. We are a social animal. And so there are going to be some people that they don't want to think about building this and tweaking the algorithm and worried about what's the fire in the community right now. That's going to be for you guys. Content creators already used to communities. You want to build an incredible experience that people can come into. A lot of people are going to pick three, four, five communities and they sort of dip in and dip out.
38:58 Speaker 00 And so what you want to do is create a flavor that they can't get anywhere else. It's the same thing that makes your video stand out. You did something unique. If you do something unique, you will attract special people.
39:09 Speaker 03 Okay, so for 10 years I've been creating on YouTube with this revolution.
39:15 Speaker 03 Do platforms get democratized, do you think? Or do you think YouTube survives? You talk about creating your own world. As I go into AI, it's like I'm jumping from business to business to business of who's winning at the time. What do you think happens with platforms with this revolution?
39:30 Speaker 00 Yeah, platforms are always going to be the one place you can sort of aggregate capital. So I don't see a world in which platforms go away, but I do see a world in which platforms become far more detached because they know that they won't have the level of control that they do currently. So platforms like Unreal Engine, that I have a lot of faith that that's going to be a huge platform. But their algorithm will be a lot less meaningful than your own.
39:56 Speaker 04 Wow, that was awesome talk.
39:58 Speaker 03 Thank you.
39:59 Speaker 04 Very exciting, but also like, holy crap. So I assume it would be a question some of us have is we're here to learn how to create content, build the channel, all the ideas that we have, but what you've just presented is like, how am I going to apply all of that and not waste time? What do you recommend going into this conference? How do we apply that?
40:19 Speaker 00 Okay, so how do you do something and not waste time? Guys, there's something I call the physics of progress. Oh God, your entire life, everything gets better. Run the physics of progress. It is six steps. If somebody's recording this, I'm going to do it real fast. It's K Y G I C E. Know your goal, impact, confidence, ease. You're going to exist in a loop. The loop is, I know my goal, I know where I'm trying to get to. Then I'm going to come up with a hypothesis on how I'm going to get there. Then I'm going to turn that hypothesis into a thing I do that has a known piece of data. So I'm going to launch this video with this new headline format and I expect it to do 10 times better than what it was doing before. Run the experiment.
41:03 Speaker 00 Did you get the data that you were expecting or not? If yes or no, learn from that and then you start again. If you live in that, I call it the physics of progress. There's nothing below it. There is no other way to make progress. Now, if you don't know me, I've built three wildly successful companies in three wildly divergent areas. I built a security software company. Multi-million dollar company. I built a nutrition and manufacturing company, sold it for a billion dollars. I've now built a media company, again, another multi-million dollar company. So, three wildly different, because I'm running the physics of progress. That's it. So, you're gonna exist in that loop. A lot of things won't work, some will. If you stick with the things that will, as long as you know where you're trying to go, you're gonna get there.
41:46 Speaker 00 Alright, I have a feeling they will stab me in the face if I take anymore. You guys have been awesome. This is a brilliant time. Ladies and gentlemen, Tom Bill.
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