Trapped in a Broken System: How to Take Control When Culture Is Working Against You | Tom Bilyeu Q&A (Fan Fav)

Tom Bilyeu and Cindy (@essenceofcin) field questions from the Impact Theory community on moderation and the steps you can take to set goals and crush them. ORIGINAL AIR DATE: 3-12-17  What's up, everybody? It's Tom Bilyeu here: If you want my help... STARTING a business:join me here at ZERO TO FOUNDER https://tombilyeu.com/zero-to-founder?utm_campaign=Podcast%20Offer&utm_source=podca[%E2%80%A6]d%20end%20of%20show&utm_content=podcast%20ad%20end%20of%20show SCALING a business:see if you qualify here. https://tombilyeu.com/call Get my battle-tested strategies and insights delivered weekly to your inbox:sign up here. https://tombilyeu.com/ ********************************************************************** If you're serious about leveling up your life, I urge you to check out my new podcast,Tom Bilyeu’s Mindset Playbook https://open.spotify.com/show/47VE90Cittmo6TGGFqg2xf —a goldmine of my most impactful episodes on mindset, business, and health. Trust me, your future self will thank you. ********************************************************************** Join me live on myTwitch stream https://impacttheory.co/4fitmnJ. I'm live daily from 6:30 to 8:30 am PT atwww.twitch.tv/tombilyeu https://impacttheory.co/4fitmnJ ********************************************************************** LISTEN TO IMPACT THEORY AD FREE + BONUS EPISODES on APPLE PODCASTS:apple.co/impacttheory http://apple.co/impacttheory ********************************************************************** FOLLOW TOM: Instagram:https://www.instagram.com/tombilyeu/ Tik Tok:https://www.tiktok.com/@tombilyeu?lang=en Twitter:https://twitter.com/tombilyeu YouTube:https://www.youtube.com/@TomBilyeu Learn more about your ad choices. Visit megaphone.fm/adchoices https://megaphone.fm/adchoices See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

• 0:00Speaker 00

  Let's talk about the moment your side hustle becomes a real business. Now, I see way too many founders stay stuck running their business like it's a hobby, and then they wonder why nothing ever feels real. It doesn't feel real because it's not. I've helped thousands of entrepreneurs build real businesses through Impact Theory University, and the first step in the path to building a legit business is registering it. And Taylor Brands will help you do just that in a few clicks. An LLC, a limited liability company, is an official business structure. It's inexpensive to form and very simple to maintain. It's how you open a business bank account. It's how customers know they're dealing with a real company. And Taylor Brands doesn't stop at the filing.

• 0:45Speaker 00

  Their dashboard tracks what comes next based on what your business actually needs. So EIN number, registered agent, licenses and permits, bookkeeping, business banking. I tell every founder the same thing. Just make it official. Click the link in the show notes to check out Taylor Brands and get started on your business today. This is a paid advertisement.

• 1:08Speaker 01

  This is the story of the one. As a procurement manager at an industrial manufacturing facility, she balances inventory levels with sourcing supplies. Too much stock ties up the budget, too little slows down production. So she counts on Granger. With $2 billion in on-hand inventory, Granger delivers the products she needs fast, helping her stay stocked without overstocking. Call 1-800-GRANGER, click Granger.com, or just stop by. Granger, for the ones who get it done.

• 1:38Speaker 02

  You're listening to the Impact Theory Podcast, your source of empowering ideas and actionable techniques from the world's highest achievers. Join host Tom Bilyeu, serial entrepreneur and co-founder of the billion-dollar brand Quest Nutrition, on a journey to unlock your potential and realize your vision of success. Welcome to Impact Theory.

• 2:04Speaker 00

  Yeah, let's, let's get started. So, welcome to the party. Here we go. It is early morning, by the way. The reason that we're recording this one at an unusually early time is because of the X Prize. If any of you guys don't know about it, it's a really amazing organization. I'm on the board and they are all about trying to help usher in a new and better future, which is, I love that. So, they're not futurists that just sort of dream empty dreams, but it's a group of people that are actually trying to put prizes together to incentivize people to attack some of the world's grandest challenges from education to cleaning up the ocean to getting us into space. So, it's, that's why, and we're flying

• 2:47Speaker 00

  today to NASA Moffett Field at the NASA Ames Research Center. So, I had to wear the NASA T-shirt in honor. So.

• 2:55Speaker 03

  And for those of us who don't know, where is that?

• 2:58Speaker 00

  That, hey, very good question. That is up north in the Bay Area.

• 3:04Speaker 03

  Got it. Cool. That should be a lot of fun.

• 3:07Speaker 00

  Yeah, it is. It's a good group of people. It's been going on now. This was, yesterday was day two, so tomorrow's day three.

• 3:11Speaker 03

  Yeah. So, also guys, like, if you've noticed, we've done a couple of camera switches. So, what do you think of all that? Like, the new tech?

• 3:19Speaker 00

  Yeah. So, we're looking at what's going on with Facebook, sort of putting a chip on it. Looks like Facebook is really gonna make a run to, to up the production game and make things more like TV, which is, I think, really, really interesting. And I think it's gonna be a battle between what YouTube is doing, which is also cool. If, have you tried Red?

• 3:43Speaker 03

  No, I have not.

• 3:45Speaker 00

  It's, it's pretty cool. I, yeah, I can't say that it, that they've really hit sort of their final note. I think what they're doing on the TV side is gonna be probably the right next step, which I've been obsessed with somebody aggregating what's going on in YouTube. And it looks like YouTube is now gonna aggregate what's going on in YouTube, because surfing the channels on YouTube is a nightmare.

• 4:05Speaker 03

  So hard.

• 4:05Speaker 00

  Yeah. So, you just get, you get stuck in these loops. Like, I remember one time, like, if you, I'm fascinated by, like, disaster stuff. So like every now and then I'll get in like a loop of like the tsunami, right? And just it's it's insane. But then it's just like, you know, thing after thing after thing about the tsunami. Or September 11th, it's just, you know, video after video after video of that kind of stuff or sharks. It's like they the algorithm hasn't quite figured out that you don't just want to go down one rabbit hole forever. Um, so what they're doing now, I think, could be pretty interesting, really starting to think more like traditional TV, which even though like we're obviously moving away from TV and that you have to be right here, right now kind of zone. But there is like it evolved over a very long period of time.

• 4:50Speaker 00

  I mean, we've had TV for it's almost like 70 years. So.

• 4:54Speaker 03

  Yeah. And there's something to be said too about like just being able to pick a genre within it. Cause like when you flip on and you like turn on HBO, you kind of have an idea of what.

• 5:04Speaker 00

  Yes, yes. Yeah. Cindy.

• 5:08Speaker 03

  What?

• 5:08Speaker 00

  You were right. I mean, that's exactly like our whole thesis, right? So is just like Disney understood back in the day that watching a Disney movie needs to be predictable to a certain extent, right? So you're never going to come to impact theory and we're all going to be like whining and crying about the way that life is. Like it's always going to be action oriented. It's always going to be the sense of control, empowerment, all that. So understanding that your brand, it doesn't need to be one thing, one note, but it needs to be within an ideological ecosystem. Boom. All right. Why don't we get to questions?

• 5:37Speaker 03

  Yeah.

• 5:37Speaker 00

  Like I can tell it's it's so early. I could just.

• 5:39Speaker 03

  It's so early, but like what's funny, it's like we have like 36ish viewers right now.

• 5:45Speaker 00

  Well, so let's remember we have an international audience. So for some of these guys, it's like.

• 5:48Speaker 03

  Yeah.

• 5:49Speaker 00

  Four in the afternoon. But yeah, we got our east coasters for. Lock for them.

• 5:55Speaker 03

  Yeah.

• 5:55Speaker 00

  But and what time did you get up this morning? I'm actually super curious about.

• 5:58Speaker 03

  So this morning, I intended to get up at like maybe like four or something, but like. I overslept my alarms and woke up at four forty.

• 6:08Speaker 00

  All right, that's still pretty early.

• 6:09Speaker 03

  Yeah, and so it was like dark as hell.

• 6:12Speaker 00

  Yeah.

• 6:12Speaker 03

  It's like quick, got everything ready and like together and then threw on this hoodie. I had a different outfit, actually, but then I like got here. Well, no, like I got here and it was still cold.

• 6:24Speaker 00

  Yeah.

• 6:24Speaker 03

  And so I was just like, well, I'm not going to take it off yet. And then now here we are.

• 6:29Speaker 00

  Here we are. All right, now we'll actually get to the first question.

• 6:32Speaker 03

  Okay, so this one comes from Dan Bro.

• 6:35Speaker 00

  Dan Bro Fitness.

• 6:36Speaker 03

  Do you aim to act before you think before allowing yourself to overthink? I like Mel Robbins mentions with the five second rule.

• 6:45Speaker 00

  Um, let me see, let me interpret that question. So do I, do I go out of my way to act before I can get caught in a loop of overthinking?

• 6:54Speaker 03

  Mm hmm.

• 6:54Speaker 00

  Yeah, and I, look, I think we all have like the thing that we struggle with. For me, overthinking isn't the one. Um, I've really, at this point, God, did I used to maybe, but I've so trained myself now that momentum matters. And I'm always thinking about momentum and I'm not embarrassed by failure and I'm never afraid to look stupid. So it's like, I don't get stuck in that. Like, the thing that messes with me is hot showers.

• 7:17Speaker 03

  Hot showers?

• 7:18Speaker 00

  Hot showers, like there, there's this quote.

• 7:21Speaker 03

  Explain that one to me.

• 7:22Speaker 00

  There's this quote, I love, I can't, I don't remember who said it, so forgive me. Um, but fatigue makes cowards of us all. And there is something to, when you're just exhausted, that

• 7:34Speaker 03

  Yeah.

• 7:35Speaker 00

  All of a sudden, like your identity begins to fray at the edges. Cause it's like, I can't, I don't know that I can, yeah, I don't know that I can bear to like push forward. So I totally get that quote and a lot of my identity is about fighting through that. Like today I found myself in the gym like sighing constantly. I just have no energy today. So literally everything that you see me doing now is like using all of my constructs to stay high energy. Uh, physical things, pushing my personality forward, things to overcome the fact that today, for whatever reason, I have no sort of natural energy. I'm having to like push it all. Um, so hot showers like has that like thing for me where I get in the shower and I have all these intentions. I'm going to do, I'm going to change the world, it's going to be amazing. And then I get in the shower and I'm like, dude, I just want to stand here.

• 8:16Speaker 00

  So that literally, I have to be careful about showers because if it weren't, like if water conservation weren't a thing. I would, I would still be in like my first shower ever. Like I just, it literally, I don't know. It's so, it is so comforting and so it puts me in like this super alpha brainwave state. So it's like meditating. It's the same reason that I can't just let myself meditate all day. Because it feels so good.

• 8:43Speaker 03

  That's so interesting.

• 8:44Speaker 00

  So that's my thing, Denbro. That's like the thing. So I don't get, at least not anymore. I'm sure I did back in the day, but for such a long time now, I've used all the mental constructs to keep myself going and really getting momentum. The one thing that challenges momentum for me is hot showers. It's crazy.

• 8:59Speaker 03

  That is so fascinating, just in the sense where it's like, so do you like lower the temperature of your shower then?

• 9:06Speaker 00

  Hell no.

• 9:06Speaker 03

  Like is it cold? Like slightly cold? Well, I know you hate being cold, but like lukewarm.

• 9:12Speaker 00

  Not even a little bit.

• 9:13Speaker 03

  No, he's like still blasting it. It's hot, like.

• 9:16Speaker 00

  Hot, hot, hot. And there have been times where either you're traveling and there's no either. When you're traveling and the shower like doesn't quite get hot or, oh my, this is, I won't derail too much, but my, everybody has a pet peeve. Mine is showers without doors. I'll boycott a hotel if they don't have doors on their shower.

• 9:36Speaker 03

  Like, so just like the.

• 9:37Speaker 00

  No shower curtain and no door. It's like straight open. So it's glass and then just stops. And then like has this huge gap. I just, I want to indiscriminately punch people.

• 9:45Speaker 03

  That's so weird. Like I feel like I haven't encountered a lot of showers like that.

• 9:48Speaker 00

  Dude, don't. It's not good. It's bad mojo.

• 9:51Speaker 03

  Yeah.

• 9:51Speaker 00

  It's bad mojo.

• 9:52Speaker 03

  Oh, that's so funny. Okay. Um, so our next question comes from Fu Hang. What do you think of supplements like lion's mane where people say it has benefits for the brain?

• 10:06Speaker 00

  So here's my general thesis on supplements. I was just thinking about this today. So the, a company reached out and they want me to get involved and they're a supplement, a nootropic. So literally exactly like this. And my thing is I'm not sure that they work. And I have a hypothesis. Basically if something works, it freaks the government out and therefore they're going to regulate it. And it's not going to be generally. Recognize a safe list, which are the only things you can actively put in stuff. So they have this, you know, cornucopia of things that they consider safe. Those are the things that you can put in a supplement.

• 10:46Speaker 00

  And if they really have big impact, like, um, there were a lot of fat burners on the market. I'm forgetting the name of the, like, the famous one where the baseball pitcher, I think he was, like, dropped dead. Ephedra? Ephedra, yeah. So that actually worked. And so the government, like, just regulated the shit out of that. So, and that's usually what happens if something's really, like, if you get a physiological response that's exaggerated, then they're gonna regulate it. And if the physiological response isn't exaggerated, then you're taking the supplement, but you're not entirely sure that it works. So there's certain supplements that I know some people swear by, but I don't take any because I've never noticed them to be very efficacious. And then also I have a real fear that when something isn't processed by the body, that you can get like weird imbalances.

• 11:31Speaker 00

  So like, I used to be really, really into fish oil. And I'm no longer convinced that that's like the mojo, like backing it up and getting to. Luxury brands are not charging you more for better cashmere. You're paying for the storefront, the ad budget, the name on the tag, but Quince cuts all of that out. They work directly with ethical factories. They skip the middlemen and sell 100% Mongolian cashmere, starting at just 60 bucks, 50 to 80% less than similar brands. Now, I gave one of these as a gift last year. It was a big hit and gifting is really the test of a brand. You might tolerate a lot of stuff in your own closet that you would never give to somebody else. I've got their joggers and a couple of their tees as well.

• 12:14Speaker 00

  And I can tell you their whole line is high quality. Give the gift of quality this holiday season. Download the Quince app for app exclusive offers or go to quince.com. Get free shipping on your order and 365 day returns. It's now also available in Canada and the UK. And when Quince asks where you heard about them, make sure you tell them that it was on Impact Theory. That's the best way to support the show. I'll call you back. That's the most expensive sentence in business. You mean it when you say it, but by the time you remember, they've already found somebody else. That's why today's episode is brought to you by QUO, spelled Q U O. The business phone, that's built so you never miss a call or a customer. QUO writes up your

• 12:59Speaker 00

  calls for you and one click turns any of them into a task with a name and a due date. The follow-up actually happens instead of living in your head. When you can't pick up at all, QUO's agent does. It answers questions, gets the details, and texts them a link to book an appointment. By morning, you've got the summary and you can jump right in. It's also an official connector in Claude and ChatGPT. Ask who called while you were out, and it's handled. QUO is the number one rated business phone on G2. It's trusted by over 90,000 businesses. When money is on the line, always say hello with QUO. Try QUO for free,

• 13:38Speaker 00

  plus get 20% off your first six months at quo.com/impact. That's Q U O dot com slash impact. Precursors, and this is something that, so hormone supplementation, that's another thing that really freaks me out, just because it's exogenous, you can get your body into an imbalance. And I think what you're gonna see, and I'm definitely out of my element here, but I think what you're gonna see over time is people working harder and harder to get to the precursors, to get to the building blocks, to get to the things that feed into that. So I don't even know what lion's mane is, I've never heard of that. So it's entirely possible that's like a precursor to something interesting. But yeah, I'm, I try to get to

• 14:20Speaker 00

  things through more natural means. So like, I would never supplement for cognitive benefits if I wasn't already working out, right? Like, if you're, if they're, if you're not eating right and working out, like, there's just such huge, simple, basic, natural processes that you can take advantage of. To not do those first and to try to like slather something on top of it just seems a little crazy. And then there's sort of the state sanctioned ones like caffeine, I-caffeinate, not really intentionally because I don't get hit by stimulants. Like, I don't, whether I have caffeine or don't, I don't notice a difference. I, and people see me, they'll see me drinking Diet Coke a lot, or like my diet's an apple here. The reason that I rock them is for hunger management, it's not for caffeine or anything like that.

• 15:00Speaker 03

  Yeah. There was once upon a time where I could like drink a Monster and then go take a nap.

• 15:04Speaker 00

  I can still do that.

• 15:06Speaker 03

  So I totally feel you on that.

• 15:07Speaker 00

  But they make my eyes sting. That can't be good. So for that, yeah, yeah, like I used to cane, as the Brits say, I used to cane like three monsters a day. And I just started noticing by the end of the day, I kept doing this. I kept like pressure on my eyes just felt really nice. And I thought, I'm like, I'm like, what is this?

• 15:27Speaker 03

  Your eyeballs are dying.

• 15:29Speaker 00

  So I thought that can't be good. It's probably vaso restriction or something like constriction. Um, something like that. So yeah, I've.

• 15:36Speaker 03

  Okay, so we've gotten a few comments that the audio is a little low.

• 15:40Speaker 00

  Audio is low?

• 15:42Speaker 03

  Yeah.

• 15:42Speaker 00

  Interesting. Yeah, we can.

• 15:45Speaker 03

  We'll, we'll try and crank it up for you guys.

• 15:48Speaker 00

  Is that better?

• 15:49Speaker 03

  Is it better now? It gets better if you.

• 15:52Speaker 00

  Hey, how are we doing? Better, better, better?

• 15:54Speaker 03

  All right, let us, let us know if it's, it's better for you guys.

• 15:58Speaker 00

  All right.

• 15:58Speaker 03

  Um, all right, moving on to our next question. Um, this one comes from Steven Miles. How do you handle competing simultaneous good ideas?

• 16:09Speaker 00

  Yeah, so you have to do things sequentially and that's one of the biggest pains in the asses. Um, for me.

• 16:14Speaker 03

  We're getting a good on sound.

• 16:15Speaker 00

  Good, nice. So that's the thing that, um, baby, we can't hear you.

• 16:21Speaker 03

  At all.

• 16:21Speaker 00

  We gotta get you like a mic or something so that you're in our ears. So we can tell you're trying to communicate something, but what that would be, we're not entirely sure. Um, so things have to be done sequentially. And that, yeah, that's a, a huge pain, but really focusing on one thing at a time is super critical to getting things over the finish line. And this is something that not enough people think about. Getting something over the finish line is, is the key. So, um, it gets really boring and there's just an innate, um, boredom to, especially when I, um, conceptualize it as being an entrepreneur. One of the things that every now and then just sort of tongue in cheek and for fun, I'll document is when we're doing something really boring or stupid. Um, like this morning, I should have filmed it. Lisa spent like an hour wrangling cables.

• 17:03Speaker 00

  And it's like, that shit is so dull, but it has to be done. Like otherwise you, you get right up to it. Like you've got all these grand ideas, you're going to change the world, you're going to do this amazing stuff. Then cables are the thing that stop you, right? And so that's one of the things that makes Amazon so amazing is they get it like on a tactical level. Just from a, how do you improve the customer experience? Blocking and tackling, blocking and tackling, right? It's not sexy, but you've got to do it, the blocking and tackling. So it's the same thing with doing things sequentially. You'll get these great ideas, you want to do them all and you can do them all. There's so much time in life, but you just can't do them all at the same time. So breaking them into, and if they stack and that like this concept that Tim Ferriss has of the lead domino,

• 17:46Speaker 00

  like finding that what is the, so if you've got these five things that you want to do, the order that you do them in can be really critical. And then I know that in saying that I'm paralyzing people because then they're like, well, I don't know what the order is. And yes, that's one of the things you have to get good at is really identifying what is the sequence in which things are optimally done. And the only way to do that is to stop and think through it and think, okay, what's the lead domino? If I do this, then what are the other things that fall? So take, um, for me, speed reading or the way I do it audible. That was like the lead domino. If I can train myself to assimilate information faster, then I can get a skill faster. And if I can get a skill faster, then I can execute faster.

• 18:28Speaker 00

  So I actually put a lot of early energy into learning to, um, listen to audible books at three X, right? So people always think that like I'm crazy and part of me is always hoping like someone will say, show me your audible right now. I want to see that it's actually at three X.

• 18:44Speaker 00

  Because it's like, I put so much energy and effort into like being able to do that. And people think that, oh, well, you just have some lucky skill. It's not that, like anything, you just push yourself to do it. And I'm absolutely horrific at speed reading. So if I hadn't, um, gotten into audible, I would have really, really had to force myself to do that because it's the lead domino. So find those things that, um, That are the lead dominos and just ask like what's gonna, if I do this thing, what's the one that gives me the exponential result on the other stuff?

• 19:12Speaker 03

  Oh, yeah.

• 19:13Speaker 00

  Word.

• 19:14Speaker 03

  Speed reading. I like took a class on that when I was like younger, because I really love to read all the time. Um, and like my teacher actually got upset with me because like she was like, there's no way that you're reading this fast. But it's because like I read every day all the time when I was like, yeah, younger. So yeah.

• 19:35Speaker 00

  What were you reading, fiction or nonfiction?

• 19:36Speaker 03

  Um, I was mostly reading fiction because I was like, you know, into novels and narrative like that.

• 19:44Speaker 00

  What was the novel of choice?

• 19:46Speaker 03

  I mean, I was big, I was big into Harry Potter.

• 19:48Speaker 00

  Okay. God, I forget how young you are. Like Harry Potter did not come along for me until I was in my twenties.

• 19:54Speaker 03

  Yeah. I mean, like I'm a nineties baby.

• 19:57Speaker 00

  You ready for like a, a surprising fact?

• 20:00Speaker 03

  What?

• 20:01Speaker 00

  Shades of Grey, that series outsold all the Harry Potter novels combined by like some crazy factor. I was like, what? I literally had no idea. That book crushed Harry Potter.

• 20:14Speaker 03

  Yeah.

• 20:14Speaker 00

  Who would have thought?

• 20:15Speaker 03

  I know, right?

• 20:16Speaker 00

  Kink goes suburban, I think was the quote.

• 20:19Speaker 03

  Was that definitely is what happened. People are like, oh, I'm super curious about that.

• 20:23Speaker 00

  Have you read it?

• 20:24Speaker 03

  I actually haven't. I couldn't get into it.

• 20:26Speaker 00

  Dude, my wife let me read a passage. I was shocked. I'm not an easy person to shock. I was shocked. I was like, wow.

• 20:32Speaker 03

  Yeah. Which is like surprising where I was like, how is it that I can't? I just like wasn't into it. And like same with the Twilight series. I never finished the books. Like I watched the movies, but like I never finished the books. Ah, um, yeah. So the next question comes from Mary Terri Solano. Um, so Tommy, say you're big into goals and doing what moves you towards them. So walk us through your goal setting process.

• 21:00Speaker 00

  Okay, so normally it starts with chasing my bliss. So if you have read Joseph Campbell, he talks a lot about this. And this is really powerful. And I think that's something people don't think a lot about. There is something in your life, and this is sort of my secret. Not secret, because I've talked a lot about it, but it's like the thing. I don't think people are hearing me. It's like in you right now, I promise, is something that you love to do. And most people dismiss it. And they dismiss it probably because they don't know how to monetize it. They don't think it can be a job. They don't think it can be a business. Their family and friends have told them, you know, that that's silly or stupid or whatever. And so they never realize like they're they literally have a blinder to the fact

• 21:44Speaker 00

  that there is something in their life that's a raging interest. It may not be quite a passion, but it's like a raging interest. And so I'm always trying to start there. So the example that I always give to people of a raging interest is video games. So a lot of people like to play video games or they like to read or whatever. Right. So it's like the thing that they go and do when they're sort of, you know, contracting into themselves, they've had a rough day or whatever. Or even Jesus food, like people really retreat into food. Right. And so imagine becoming a food blogger. Right. It's like food is that thing that gives you comfort. It's that thing that you think you have this negative relationship with. You've got this really unstable thing where you eat and you feel guilty, whatever. Like if you could recognize that, okay, this is something that I love.

• 22:28Speaker 00

  There is a way to find a healthy relationship with this. I'm going to do that. And then I want to talk about it and I'm gonna, you know, connect with other people. And even if in the beginning, you don't know how to make money at it, like do it, because it will make you feel alive. Right. And there's that great quote, and again, wow, I'm really forgetting my quotes today of who said it, but it was like, don't worry about what you could be great at. Do the thing that makes you feel most alive, because what the world really needs is people who've come alive. And so like if you tap into that thing that makes you feel alive, like that to me is the juice. So turn inward, don't dismiss it, no matter how silly or stupid it might be. Like, what is that thing that makes you feel most alive? So that's always where I'm starting. So when you think about what we were doing at Quest or now what we're doing with Impact Theory, those were both.

• 23:10Speaker 00

  Both moments where I turned inside and said, okay, what are like, what's me following my bliss? And I'm, I am just, I've, I feel like I am naturally wired to be very empathetic. So I actually enjoy seeing other people win. And while that, I, I get it from an evolutionary standpoint. Cause if you know the whole selfish gene theory, it actually goes into, it's not, it's not so important that you survive. It is only important that your genes survive, which is why family is so big, which is why tribe is so big. You know, that we have this natural resonance with those groups because in them usually are contained, certainly in family is contained our genes. So helping your niece or nephew from a gene perspective is just as useful as protecting yourself and your own offspring. So like I'm, I just have like maybe that dialed up a little more than most people.

• 23:54Speaker 00

  So I really, really enjoy seeing other people succeed. And then on top of that, like, I love my family. And so I saw them really, really struggling with food and my business partner was really good, is really good. At nutrition. And so it was like, wow, this could be a really awesome opportunity for me to help my family. And then I wasn't stupid and I knew that there were, you know, hundreds of millions, maybe a billion or more people that struggle with food in the exact same way that my family does. So it was like, okay, we could do that. I could be really, really passionate about it. And then impact theory is to me wellness is this 360 degree thing. It wasn't, the body was just a way to get to the mind for me. And that's really how I think about it. And, uh, you know, so much change for me. So without really belaboring that point, I think that that's relatively clear.

• 24:37Speaker 00

  So I identified that thing that is me chasing my bliss. And then I start working backwards and all the way to where you get to the tactical, right? So if we're going to do impact theory, here's how it went. All right. What do I really want to do? I wanna, um, I wanna empower people mentally. I think that there's a massive struggle going on right now with anxiety, depression. The second leading cause of death in the U S for young men is suicide. Like that's just crazy to me. And it's the number one leading cause of deaths, death in, in other countries. And so just, you know, looking at that and looking at, even if like somebody's not in danger of committing suicide, like. The, you know, the, the question I used to ask at the end of every Inside Quest episode was, what is the definition of a life well-lived?

• 25:21Speaker 00

  Because I'm really obsessed with that concept of, you know, what does it mean to fully express a human life, to, to live it to its fullest? And to me, it, it all comes down to mindset. Like, that's it. Like, that's the linchman. That's the keystone, right? And if you know what a keystone is, in a, in like, an arch, there's one stone that's actually holding everything together, and that's why it doesn't fall. And if you move that keystone, then literally it would just crumble, that one thing. And so, you know, that, that is, in, in, in a life well-lived, that keystone is mindset. And if you have a mindset that's empowering, and it's really just these sort of basic beliefs that you choose to believe, um, then you can do so much more than you would otherwise. So, if that's what we're trying to give to the world, and we're really trying to help

• 26:04Speaker 00

  people, what's the no BS answer of how to do that? And I believe that the answer is narrative. And so, okay, if the answer is narrative, and we're going to, and it's narrative and it's businesses, right? Because that's the way that we really interact with the world, and we create these, um, sorry, baby, if you can shut the doors, the sun is like blinding, and I keep trying to use the, the camera to block.

• 26:29Speaker 03

  To block it.

• 26:29Speaker 00

  No, no, no, it's coming in through the kitchen. Thank you.

• 26:32Speaker 03

  That's so funny. Because I was like, oh, usually they're like, blacked out.

• 26:36Speaker 00

  Right.

• 26:36Speaker 03

  So like, you don't even think about it.

• 26:37Speaker 00

  We started, it was still dark. Ah, there we go. So, yeah, just, um, looking at narrative, looking at the importance of narrative, and how you're, how you would execute against that. So, it's like, okay, um, how do you get people to listen to narrative? Because the hardest part is, um, getting that out into the world. And why? Because you're guessing at what's good for people. So, wow, wouldn't it be great if the community, like, you could do something that's sort of low barrier to entry, and then the community would choose from this massive array, and then they would say, these are the five ideas that we like. And then you only have to back those five ideas, right? So that's the idea behind Impact Theory, is, okay, we're gonna start in, um, written, and, um,

• 27:21Speaker 00

  Comics because they're very cheap, but you can imagine a gigantic universe. It's also stuff that people can submit. And so we become the technology layer where so phase one, build the community, right? Then layer technology over it and then ask the community to submit ideas and then have the community upvote them essentially. And then you get to the very limited number of things that we're going to push and promote. Now, the one thing that has to be inherent in all that, and that's why it probably seems like we're talking primarily about mindset and business because we need that ethos. So going back to the earlier thing that we were talking about with Disney is Disney had a brand and you knew what to expect from a Disney film. We need people to understand what to expect from an impact theory company and an impact theory piece of content. It needs to be making the world a better place.

• 28:06Speaker 00

  It needs to be empowering, like those are just things that have to be. So I don't want to keep walking through the nitty gritty of it, but that's my process, right? So I'm just walking back and saying, what, what is the no BS answer to how you do this? And if you're like, it's not always going to be pretty. It may not even be something you want to be involved in, but if you're willing to say that really would work, like I know our three step plan will work. I don't know if we can execute against it. I just know that it's real. So, because it goes down to what Elon Musk refers to as getting to the physics of a problem. So we've boiled down our grand desire to make sure that empowering, the empowering mindset reaches everybody on the planet.

• 28:48Speaker 00

  That's really like, if you boil it down to sort of its non-economic, what we're trying to get to, that's it. And then just asking, okay, if I didn't, I couldn't change behavior, but instead had to leverage existing behavior, how would I execute against that? And that's how we ended up with narrative and companies. And yeah, there it is. That's, that's how I walked through the process. I could literally go on that all day, all week, but we'll stop there.

• 29:12Speaker 03

  Well, we'll eventually have a piece of content centered around goal setting, I think.

• 29:16Speaker 00

  Yeah.

• 29:17Speaker 03

  I feel like it's definitely crucial. All right. So this one comes from Sebastian. My friends and bandmates dismiss me for starting to work hard on my future. I think they're afraid of being left behind, but I can't give them the right mindset to go the way with me. Have you, have you ever experienced this?

• 29:36Speaker 00

  Every day, every day. So, I mean, this is where most people live in. I actually get asked the question a lot, like, how do you? How do you help somebody who you love? Get the empowering mindset, right? When they're resistant and the answer is you don't. So don't spend your energy on the people who aren't ready to change yet. And also the great thing that people say about kids. Um, I don't have kids, but this just sounds like the greatest advice ever to me. Cause it's certainly true of employees. Don't, um, don't try to tell people what to do because you can't always count on them to listen, but you can always, always, always count on them to watch. And so if you're leading by example, if you're just doing it all the time, all the time, all the time,

• 30:21Speaker 00

  like then it really begins to seep into the culture. And that's why I struggled as Quest got bigger and bigger. It was like, Jesus, not a lot of people can see what I'm doing. So that becomes difficult because now you only know what I say, but I know that people aren't listening all the time. So that, that's really tricky. And that's why you have to really empower your leadership as you get bigger and bigger. Cause everyone needs someone that they see every day, all day. They need to see them living what you're talking about versus just repeating it. Um, so man, live, uh, live the empowering mindset. Your bandmates are going to be watching you. Maybe some will, you know, get into that and they'll see like that your life is improving. And honestly, you may have to, to ditch them. Like, I hate to say that, but dude, you can't let people drag you down.

• 31:03Speaker 00

  And I can't think of anything more like a family than a band, especially if you guys are touring or anything. So, woo, uh, there are people out there that, that will respond to the mindset, um, that, that won't heckle you as you're, you're trying to grow. And here's the thing, if they're heckling you, it's going to slow you down. It may not stop you, but it will slow you down. Um, just because they're not giving you ideas, you're having to come up with all the ideas yourself. So I highly encourage people to be very selective about who they hang out with.

• 31:29Speaker 03

  Hashtag truth. All right, guys, just a reminder to make sure that you share this live feed. Um, in order to win a book off of Tom's reading list.

• 31:40Speaker 00

  Yes, please share.

• 31:41Speaker 03

  Share, help us grow.

• 31:43Speaker 00

  And by the way, only share if you think that we're adding value. But that's the thing, if this, if the content adds value to your life, then please share.

• 31:48Speaker 03

  Yeah. So it's like pass on the positivity, like the value add, all of that. All right. So this next question comes from Johan. Um, how can I manage my relationships with my colleagues when the culture at work is all about fixed mindset? And selfishness and mine is the opposite.

• 32:05Speaker 00

  Give me the beginning of the question. I was just tripping out that we just had Johan and Sebastian back to back.

• 32:10Speaker 03

  Yeah.

• 32:12Speaker 00

  We're hitting that international crowd right now.

• 32:15Speaker 03

  So yeah, how can I manage my relationships with my colleagues when the culture at work is all about fixed mindset and selfishness? And mine is the opposite.

• 32:24Speaker 00

  Get out while you can. Get out while you can. Like if truly the company has a cultural fixed mindset, there are just too many companies out there that don't get out, get out. Like it will, it will drag you down. It's a losing battle. You're never going to be able to convince them. So it's hard enough when you own the company to like really affect culture. If you're just in the culture and you can't sway like the proclamations, you can't get the leadership to act in a certain way. It just the, wow. It, it's possible, but it would require so much of your energy that I just can't recommend it.

• 33:02Speaker 03

  Well, that's easy enough.

• 33:03Speaker 00

  Yeah, that's the truth.

• 33:04Speaker 03

  All right. So this one comes from Daniel or actually Dan Bro. When you started Quest, did you expect it to grow to the level that it did? And what was your goal?

• 33:15Speaker 00

  Yes. Just did not expect it to grow that fast. So, you know, going into anything like right now, Impact Theory, I believe one day that people are going to look back on this and be, and be like, whoa, Impact Theory used to be small. But you have to do that. Like you have to really think about it. You have to allow yourself to see that. So I was at 20th Century Fox last night. And by the way, if you guys aren't following me on Instagram, get on that IG game. Doing, doing that live, not live feed, but IG story last night, walking around 20th Century Fox. And just thinking, oh, it's going to be really cool when we've got, you know, and a future studio is going to look very different, but just the scale, right?

• 33:57Speaker 00

  So I was walking around thinking about the scale and how we're going to get there and like the, making sure that we're taking the right steps. And I thought this moment right here is, is actually why we're going to get there. Because I'm thinking about it and not like, I was believing it, right? So if you're able to conceptualize it and you're able to really allow yourself to be filled by belief in the thing that other people just think of that's impossible. And understand the only thing that separates um most people, I mean, look, there's a high degree of execution, I'm well aware of that. But the the real thing that stops people is they never learn how to execute because they don't allow themselves to believe that they could actually do it, and therefore they never get started. And getting started and being being willing to

• 34:41Speaker 00

  learn from your mistakes, like making it in your mind inevitable that you will be successful. Like, that really, really matters.

• 34:49Speaker 03

  Right.

• 34:49Speaker 00

  That really matters. And then you just have to take the steps to continue to, like, you'll feel it, like, when you have this vision of inevitability in your mind, and you're walking in a path that doesn't feel like it takes you to your inevitable outcome, that's like, one of the things that lets you know, like, listen to your instincts and adjust course. But if you don't believe it's inevitable, then walking towards failure feels right, because the failure seems inevitable. And so now every step feels in accordance with the inevitability of the failure. And so the steps will actually feel right. Wow, that's like, I'm actually thinking about that in real time. That is what happens, is you don't feel out of alignment with the thing that you really believe, which is that you're going to fail. And so it's very easy to keep going.

• 35:32Speaker 03

  That direction.

• 35:33Speaker 00

  True. Beware of failure.

• 35:34Speaker 03

  Beware of failure.

• 35:35Speaker 00

  Beware of, yeah.

• 35:36Speaker 03

  Rounding the corner.

• 35:38Speaker 00

  Be in your mind.

• 35:38Speaker 03

  Rounding the corner. Alright, so Dan Bro actually wants to know what I'm reading currently. Um, so I do this weird thing. So I read audiobooks, like Kindle books, and then like a paper book. And so right now.

• 35:54Speaker 00

  Different?

• 35:55Speaker 03

  They're all different.

• 35:55Speaker 00

  Interesting.

• 35:57Speaker 03

  Yeah. So I don't, I don't know why I do this now, but it's like, it's my thing. So I just finished on Audible, You Can't Touch My Hair by Phoebe Robinson.

• 36:07Speaker 00

  Okay.

• 36:08Speaker 03

  Um.

• 36:08Speaker 00

  Is that fiction?

• 36:09Speaker 03

  No, that's nonfiction.

• 36:10Speaker 00

  Okay, what's it about?

• 36:11Speaker 03

  So she's a comedian, and she's just kind of like, talking about like, her memoir experiences in the industry and everything. Um, and then it's kind of framed around like you can't touch your hair. Cause it's like, it's like a weird thing that people tend to do to like black girls or just like black people in general is like touch their hair. Cause like it's, it's different.

• 36:32Speaker 00

  Right.

• 36:33Speaker 03

  Um, and it's just like a violation of personal space.

• 36:35Speaker 00

  I would say.

• 36:36Speaker 03

  Yeah, but like people don't even think about it that way.

• 36:39Speaker 00

  They literally just reach out and touch your hair.

• 36:41Speaker 03

  I remember like being in like elementary school and stuff and like sitting in like the little circle or like whatever someone be behind me, literally like playing with my hair. And I was like, who is this? And like, and the thing is when you're that young, like you don't even register that like someone's actually like in your bubble. Even though they tell you it's like, keep your hands to yourself. But anyway. So, yeah, you can't touch my hair. So that's the one I just finished on Audible. The next up is going to be platform revolution, actually. And then for Kindle, I'm reading The Misadventures of Awkward Black Girl by Issa Rae. Um, because like I love her series Insecure, like I used to watch her YouTube series. Yeah. And so I'm just like finishing that up. I think I'm like halfway done with it or something.

• 37:25Speaker 03

  And then Big Magic, I'm only like a few pages in, cause it's like the.

• 37:29Speaker 00

  What's Big Magic?

• 37:30Speaker 03

  So it's Elizabeth Gilbert's book about like creativity. So these are all nonfiction books, actually.

• 37:36Speaker 00

  Nice.

• 37:36Speaker 03

  Um, but that one is like a slower read because the paper one, and usually I only read it at nighttime if like I still have the lights on and then like I'll switch to the Kindle. And so it's like a whole process.

• 37:48Speaker 00

  Word.

• 37:48Speaker 03

  Thing. But yeah, so that's what I'm currently reading. So you know.

• 37:52Speaker 00

  About it.

• 37:52Speaker 03

  Yeah.

• 37:53Speaker 00

  About it.

• 37:53Speaker 03

  All right. And then this one comes from Saad. Well, actually, what are you currently reading?

• 37:59Speaker 00

  So I am rereading Stealing Fire. I had to go through it really fast for um, the interview with Jamie Wheel. And it's just been really, really on my mind, fascinating. I did a podcast with the Mind Pump Guys, which was actually a lot of fun. I'm excited for that one to come out. And we were talking about that, microdosing largely, which is now like my obsession, which is still, I'm not messing with, but it's.

• 38:26Speaker 03

  Yeah.

• 38:27Speaker 00

  It's very intriguing. So going back to supplements that work, uh, so I hear, um, so. Really wanted to to dive in so I can do a book review on it. And I just find the the conversation is fascinating.

• 38:39Speaker 03

  It is.

• 38:39Speaker 00

  So, yeah, that that's what I'm reading. And then I've we've got some we've got a lot of cool guests coming up in March. Um, and so I'm gonna be reading all the books that correspond to the interviews.

• 38:51Speaker 03

  Nice. Yeah. So it's like, one of my favorite classes from undergrad was actually a drugs and behavior class.

• 38:57Speaker 00

  Really? That's a thing?

• 38:59Speaker 03

  So it was like a psych class, or maybe it's neuroscience class or something that I took. And it was like, all about your brain on drugs and like the ways that it affects it like so we looked at the MRIs. We like talked about the stories, like the performance and stuff. So it's like, sometimes you leave the class and you'd be like, I should probably do a little coke. Like, and you're just like, wait. Yeah, because it's like, but like, obviously not in crazy doses, but it talks about how it like mimics, like, you know, even things like Adderall. And so it's like the it's almost like a slow release.

• 39:35Speaker 00

  Have you done Adderall? Oh, that pause, that pause, though.

• 39:43Speaker 03

  Anyway.

• 39:44Speaker 00

  You know, I've never done it because somebody, um, A, because I'm afraid of drugs. And then B, because somebody told me that it like they ceased to have a personality. They were like, your focus just like comes into like this laser beam.

• 39:58Speaker 03

  It it becomes a little like tunnel vision.

• 40:01Speaker 00

  Yeah, like that. I don't know. I don't know. Look, I I'm not like morally opposed to it.

• 40:07Speaker 03

  Yeah.

• 40:07Speaker 00

  Yeah, I'm I am literally, what am I worried about? It's identity, right? So I'm the guy that doesn't do drugs and I really have to think about. I really have to think about that because um, if microdosing of psychedelics is as so here, this is literally the the thing that's weighing on my mind. So if microdosing does not make you feel like you're on drugs, which is what I'm told, so you're not like tripping out.

• 40:32Speaker 03

  Right.

• 40:32Speaker 00

  But makes it so that you can make connections in your brain, like far flung connections. So it's basically creativity on tap. When you're trying to solve a business problem, what you're looking for is always creativity. You're always looking for that moment of inspiration. So that's one of the reasons, the whole idea of thinkitating. So before I heard about microdosing or anything like that, that's why I was thinkitating. So I would meditate and I would realize like, whoa, I would be stopping myself from thinking about things that were utterly fascinating and that I was making these connections. And so then I started like keeping a computer by me because I was like, while I'm meditating, I have like these really awesome insights.

• 41:12Speaker 00

  And so then I thought, I'm like in this, you know, where if you set an AC to turn on and off at the same temperature, it's like it freaks out. So I felt like that, like I'm trying to tell myself not to think, to just breathe, but I'm having like these amazing thoughts. So I'm like, okay, there's got to be a solution to this. So then I just started sequentially. I would meditate, tell myself, just get into that alpha wave state. And then, okay, now I'm here, let the, you know, flood begin and really start thinking through some of these problems. So if that's like a minor form of what happens when you're microdosing, then it's like, is it just the stigma? And then if

• 41:51Speaker 03

  Yeah.

• 41:52Speaker 00

  But obviously I have issues with longevity and I don't like to do things that mess with my brain. And so it just gets, it gets, it gets tough. It gets tough.

• 42:00Speaker 03

  Yeah. I mean, that's part of like what I, I feel like I learned in drugs and behavior that like in smaller doses, like all of these different drugs actually have like benefits, like in terms of like your brain or like focus, connectivity and like creativity, relaxation and all of that. So it's like, it's just interesting to see, but the problem is that everything is kind of good for you in moderation, but everyone always

• 42:25Speaker 00

  Bullshit.

• 42:26Speaker 03

  Like hits that

• 42:27Speaker 00

  Bullshit. Not everything is good for you in moderation. I think that is like the craziest statement ever. People say that all the time, like with diet, people are always saying that, oh, it's everything in moderation. No, it's not.

• 42:38Speaker 03

  Well, I mean, you gotta figure out what works for you. But like, I'm saying like, you're not gonna do like seventeen lines of coke or something. Like, you're gonna kill yourself.

• 42:47Speaker 00

  But is there any amount of coke that like is useful?

• 42:49Speaker 03

  Literally, like, like my class said, like a little bit.

• 42:52Speaker 00

  How much coke have you done?

• 42:53Speaker 03

  None. None.

• 42:56Speaker 00

  And would you admit it if you had? So, yeah, I mean, look, I get it, and ah, God. So, how about this? Overdoing things is bad.

• 43:04Speaker 03

  Yes, I will.

• 43:05Speaker 00

  It's just not all things in moderation. I'm not gonna run out later and have some spider venom because well, all things in moderation.

• 43:10Speaker 03

  So like moderation, I feel like is like a sliding scale of whatever. So, but overdoing it, for sure.

• 43:16Speaker 00

  Overdoing it is usually bad, as I learned with my energy drinks.

• 43:19Speaker 03

  Right.

• 43:20Speaker 00

  Stingy eyes.

• 43:21Speaker 03

  When you like couldn't see it, basically.

• 43:23Speaker 00

  You could see it, just hurt a little.

• 43:27Speaker 03

  Eyeballs aren't supposed to hurt.

• 43:28Speaker 00

  They're not supposed to hurt. That was, yeah. Tip number one.

• 43:33Speaker 03

  All right, so this one comes from Saad. Um, what advice would you have to motivate youth into productive action? I interact with thousands of students and young professionals struggling to find their footing in life, including entrepreneurship, social balance, and disappointment over the education system largely failing them.

• 43:52Speaker 00

  Don't try to change behavior, try to leverage it, right? So, that's always where I start. So, I would try to back into like, what do? So, the, like, the reason that reverse psychology works is one of the things that nature ensures that kids of a certain age do is they rebel. Why? Because they need to establish their own identity, they need to come out from under you, um, they need to become their own person. I mean, that's the, otherwise, like, mothers literally have the impulse to hold on, and so, that would be it, and the mother would end up having to take care of the child forever. Um, so, there is this, you know, one of the results of the hormonal craze that is puberty.

• 44:32Speaker 00

  Pushes people to really step out. So you get people trying to leverage that behavior by being

• 44:41Speaker 00

  reverse psychology, right? Telling them not to do something that you actually want them to do because they do it by rebelling. I mean, they're too clever for it to really work. But like, that's the concept. So if you're finding things that they that they're already doing, like, how can you sneak in messaging? So one of the things that I actually haven't talked about this inside Impact Theory yet, but I'm beginning to think that one of the ways that we reach youth is by going into the inner cities is my particular fascination, because I think they're the people that are sort of farthest from where they need to get to. But going into the inner cities and leveraging things like the desire to collect. So this whole notion of digital baseball cards, which empowering ideas. So making things only become valuable when they're actually scarce.

• 45:26Speaker 00

  So there's this whole thing called the blockchain. I won't derail us now, but it's utterly fascinating. The blockchain can actually make digital things limited edition. So that's why Bitcoin works, because that quarter, I know they're not called quarters, but that Bitcoin or whatever, like a real life quarter, it is physical and therefore it is limited. The same is true of a digital Bitcoin. It actually is limited. And the way that it all works, A, I don't understand well enough to explain, and B, I don't think it matters. But it, you know that you have something that's limited. So if we could go in knowing that humans and kids especially really get into collecting things, if we could find a way to incept them with empowering ideas on some sort of collectible card that they can play with.

• 46:08Speaker 00

  I don't know, we have to figure that out, but leveraging that desire to collect, to have something that other people don't have, but then transmit some empowering ideology. But it like, a lot of this stuff revolves around play, gamification. So my short answer, as I sort of process this out loud, is gamify it. You have to find a way to gamify it. So that's why video games work. Video game companies employ psychologists. And neurologists, quite frankly, to they watch people play video games while they're while they're in an FMRI machine so that they can see like, is the game essentially addictive? And so you have to make the empowering behavior addictive so that they're going to come back to it so that they want to do it. Things become addictive because you're leveraging natural impulses, the reward system in the brain. You just have to find a way to do

• 46:53Speaker 00

  that. If it's not intrinsically rewarding, they're not going to do it, right? So why am I so obsessed with empowering behavior because it feels good? And why do I like to read so much? Because those ideas, and in fact, I was thinking about this this morning, why don't I like working out? Because it takes away from my time to read. And that's really the frustration that I have is, it isn't the physical effort, it's that I could be doing something else. And I'm, I feel so constrained in my time in any one day that I resent that working out is so effective at supercharging my mind. Right? So it's not intrinsically pleasurable for me in the way that reading is. Like, when I come across something in a book, that like, I think, oh, my gosh, I can use this. That like, gives

• 47:35Speaker 00

  me a dopamine rush, right? And I want to turn the page to get to the next thing that I'm going to be able to use. I don't get that same thing in working out. I have to remind myself that to be where I'm at cognitively, I have to do this. Because the brain-body connection is just a reality. If I didn't believe that, I would never work out. So gamify.

• 47:54Speaker 03

  Huh, that's so interesting, especially considering like, all the studies in terms of like, working out and the endorphins it gives you and

• 48:00Speaker 00

  I literally do not get those. Or I get them on some such minor level that I don't, I don't experience it in my conscious mind.

• 48:09Speaker 03

  Huh, that's so interesting to me. Because like, I'm definitely one of those like, endorphin people. Like, even though I'm just like, oh, this kind of sucks. By the end of it, I was like, that was so worth it, and I feel great.

• 48:20Speaker 00

  I really don't. And like today, I kept sighing. Like, every set was just like, exhausting. And I was like, I could, and this, it was this morning that I was thinking about, I was like, I could be reading right now, which recharges me, it makes me feel more vital, it makes me feel alive, makes me feel effective. And I feel like, all these grand goals that I have in my life, what we're trying to do with impact theory, like, when I read, I get closer. Right? I get closer to being able to execute. I get closer to that knowledge that I need in order to accomplish something. It feels so tangible and like, yeah, I don't know. It makes me feel closer. And I intentionally don't finish that with any word. It just makes me feel closer.

• 49:02Speaker 03

  All right. Well, on that note as well, this one comes from Vanessa. What do you do to overcome your exhaustion?

• 49:09Speaker 00

  There are a lot of things you can do physically. So one of them is um stand up straighter. Another is what I call pushing your personality. So right now, if you, let's say that you have a crush on somebody and they walk in the room. All of a sudden, you're going to stand up a little bit straighter. You're going to like, hey, you know, like doing those things like, hey, you ready? So you'll notice I begin every episode the same way. Hey, everybody. Welcome to another episode of it doesn't matter what we're doing.

• 49:43Speaker 03

  That's true.

• 49:43Speaker 00

  The only thing I don't do that on are the quotes because we're trying to do something different. I even used to start that with, hey, everybody, welcome to another. That is my pathological way to become high energy and to lower my anxiety. So like if I were, because doing Inside Quest used to really freak me out because I was not used to being on stage, was not used to um like being the center of attention like that. And so it wasn't something I really wanted. It was just something I could see would be very effective. So um I needed like that thing to get me into the zone. And so without really intending it, it became that. So hey, everybody, like, so I'm just doing this, like saying that I have that gets me into this, I'm speaking louder.

• 50:27Speaker 00

  Like when we're checking levels, I always check levels for, hey, everybody, welcome to another episode of, right? Because it's the thing that I do the most high energy. So also talking faster, I force myself to talk faster. And in talking faster, your brain has to speed up. So in getting my brain to speed up, like all of a sudden, like even in this episode, like about 10 minutes in, I think was when I started saying like, oh, today I'm really low energy. I realized, oh, wow, like I've actually like gotten high energy by doing all of these things, even though, yes. So um those are, those are some, but I always use physicality to get to mentality. That's why I work out.

• 51:01Speaker 03

  Mind body connection, baby. All right. So this is from Craig. So he says, um, could listening to an audiobook solve that working out, like getting you closer towards your goal situation?

• 51:13Speaker 00

  Nope.

• 51:14Speaker 03

  No?

• 51:15Speaker 00

  No.

• 51:15Speaker 03

  Do you listen to anything?

• 51:17Speaker 00

  Never, ever. Oh, I listen to music. Yeah, yeah, yeah. So when people tell me, oh, when I work out.

• 51:23Speaker 03

  Part of it.

• 51:25Speaker 00

  When people tell me that, um, oh, I listen to podcasts while I work out, I think, how do you work out? Like, I can't, I can't pay attention to two things at once. Man, if, if people out there can, like, kudos to you. I used to try to practice my Greek while working out because I thought the same thing. I thought, okay, the time is my frustration, so I'll read a book, I'll practice my Greek.

• 51:45Speaker 03

  Yeah.

• 51:45Speaker 00

  And then I found like the time between sets would be like two and three minutes. And then all of a sudden I was in the gym for two hours, but I was only doing an hour worth of work. And I thought, this is dumb. I'm not getting like mentally, I'm not fully present and physically, I'm not fully present. So instead I, I just had to accept that when I listen to music, music puts me into a certain like energetic state. And then I use that energetic state to do the complimentary thing of working out. The only time I read is if I'm doing cardio because I need a mental distraction. And I don't do, um, I don't usually do HIIT cardio, so high intensity interval training. I don't normally do that. Um, so I'm, I'm doing slow, steady state, boring cardio because it's

• 52:25Speaker 00

  what I can convince myself to do because I hate cardio. Um, so that's just that truth. It's just true. I'm not saying it's good. I'm just saying it is. Um, so that I can get myself to do because I allow myself to read. And, um, the, the greatest example of this is, um, when I was reading Man's Search for Meaning by Viktor Frankl, which is about a, a true story, uh, autobiography of Viktor Frankl, who, um, was, I can't ever remember if he was a neuroscientist or a neurosurgeon. He was one of the two, but he survived, um, I think five concentration camps, including Auschwitz. And he just details why some people die in a concentration camp, like just die versus obviously if the, um, the guards

• 53:09Speaker 00

  shoot somebody. But he was saying like so many people, they would just give up. And he said, three days later, they'd be dead. And he said, you could see it. And it was people that didn't find meaning in their suffering. And so literally the guy's talking about that and how can you not like crush your cardio? Cause it's like, all right, this is easy compared to, yeah, what this guy went through. And that book, by the way, is just incredible. It's so incredible. I actually, I think it is, um, it is shame, shame, shame on any high school that let somebody graduate without them reading Search for Meaning. Literally shame.

• 53:41Speaker 03

  Hmm. I don't even think that was like on any of our

• 53:43Speaker 00

  Nope.

• 53:44Speaker 03

  Reading list.

• 53:44Speaker 00

  Nope.

• 53:45Speaker 03

  But yeah, so, but it's on mine.

• 53:48Speaker 00

  Have you read it?

• 53:49Speaker 03

  Not yet. It's like one of those things where it's like, I have all these. So I have a list and like I am one of those people who I just like kind of choose what fits, what I want to do.

• 54:00Speaker 00

  And I put this one off for a long time. I think it was Tony Robbins that had it on like his standing list. People would always ask him like, you know, what are the books that influenced you most? And he said, man, Search for Meaning, Viktor Frankl. And I heard it for a long time and you know, I have all this respect for Tony. And, um, just didn't read it, didn't read it, didn't read it. And then I read it. And this is like how, you know how people get really weird when they like really like a food and you don't like it and they just want, remember tried this one. You really like this time. That's how I am with this book, man. I just want everyone to read it. It is so good. And when I say good, it, it will change you. You will not look at your life or anyone else's life the same ever again, because if the thing that helped people survive a concentration camp is mindset.

• 54:43Speaker 00

  How do you survive a bad job? Mindset. How do you deal with a bad relationship? Mindset, right? Like the, if the answer to how do you survive a concentration camp is mindset, finding meaning, finding purpose in your suffering? It's the answer to everything. There we go.

• 54:59Speaker 03

  Secrets of the universe.

• 55:01Speaker 00

  Answers for Meaning, Viktor Frankl.

• 55:03Speaker 03

  All right. So this one comes from Pettit Sounds, Ian.

• 55:08Speaker 00

  Ian Pettit Sounds.

• 55:09Speaker 03

  All right. So on your website, you wrote, we want to build things directly and help others build things that solve what we believe to be the world's biggest challenges.

• 55:17Speaker 00

  Truth.

• 55:17Speaker 03

  What challenges do you have in mind and how does freeing people from the matrix help address these problems?

• 55:24Speaker 00

  I think the greatest challenge that we face as a society, go back to the physics of a problem. So what part of the human psyche is broken? And that if you could fix it, right? So that's why the analogy for the matrix. In the matrix, the problem is people don't understand that what the real world is. They don't realize that they're trapped. They don't realize they're in a prison, right? So, and I think the line in the movie is something like, how do you know that you're in a prison when you can't see, taste, smell, touch, hear it? And that's, that's a mindset, right? So if, when looking at the world's biggest challenges versus problems, the X Prize is all about the world's grandest challenges, right? So getting us to another planet, cleaning up the ocean, things like that. The biggest problems, starving to death, right?

• 56:09Speaker 00

  That's a problem. Mindset is a problem. So to me, like, you can't solve the grand challenges unless you deal with the problem of mindset. And so when I look at the world, I see two pandemics that touch everything. The pandemic of the body and the pandemic of the mind. Now, the pandemic of the body is easy to see. Pandemic of the mind is much harder. It's invisible and has a stigma. Like, people are super weird about mental illness, right? So, so even just getting away from that, just calling it wellness. Like, if, if somebody is physically frail, like, nobody's weird about that because you know how to help them. But when it's the mind, people are super weird about it. So, um, understanding that, to me, the solution to the problem seems very obvious,

• 56:50Speaker 00

  that people don't have a perspective, a framework, a metaphor with which to understand the world. So, there's an awesome quote by Joseph Campbell. You ready?

• 57:01Speaker 03

  Ready.

• 57:02Speaker 00

  If you want to change the world, you have to change the metaphor. If you want to change the world, if you want to change the world, you have to change the metaphor. So that's what we're trying to do. We're trying to change the metaphor. So that, to me, is like, the biggest problem. That's what we're trying to solve. And then, how do you disseminate that ideology? So, I am obsessed, there's, I'm literally, uh, I'm trying to make it happen so that I can fly to Denmark. So imagine, literally within, within 12 minutes of meeting this guy two days ago, I, I just start asking him questions, right? I love asking people questions. So I'm asking him questions and he like starts talking about the things that he's doing and,

• 57:42Speaker 00

  So he works at Lowe's. What do you do at Lowe's? Oh, I'm in the, I forget the exact name of it, but it's, it's um essentially their innovation department. Oh, wow, that's cool. Like, what is Lowe's doing from an innovation perspective? Oh, we actually have this narrative innovation department. Stop. What? We have a narrative innovation department. What does that mean? We actually disseminate comic books. Why do you disseminate comic books? I'm literally like freaking out, right? I start texting the team here. I'm like, you were never going to believe who I just met. So I'm like, what, you have a comic? I don't understand that. Like, why do you have that? Oh, well, I did my doctoral thesis on how people assimilate, truly assimilate disruptive information.

• 58:23Speaker 00

  So I'm thinking, okay, wait a second. That's literally like what we are about. So I was like, tell me more. And he said, oh, I'm a neuroscientist by training and I've looked at so many people and their brain in FMRI machines and how they assimilate all this information. And I've come to one very simple overarching conclusion. The only way that human beings are able to assimilate truly disruptive information is narrative. And I was just like, oh, my God. So within 12 minutes of meeting this guy, I said, I want to come. Like, where is your headquarters? I have to see this. And he's like Denmark. Like, what do you mean Denmark? I still don't even know why it's in Denmark, but I was like, dude, I'm coming to Denmark. When can I come? I literally like next, can we go next week? And he was like, oh, funny enough, I'm actually going to be there in like, it was a week and a half.

• 59:09Speaker 00

  So I said, awesome. I'm pinging the team. Hey, we got to find a way to get me on a flight to Denmark. Because I really, really believe to the core of my being that Joseph Campbell was right. The only way to change the world is to change the metaphor. And this guy has the scientific evidence to why that's true. That we assimilate truly disruptive information through narrative. And that's it. Like, that's our Trojan horse. And it comes back to, don't try to change people's behavior. Try to leverage it, right? Try to leverage what they're doing. Use that behavior. And that's why, why are we making all this social content? Because it's what people do. They consume this content like 24/7. People are on their phones. They are looking at the social content. So I want to intercept them. I want to meet them where they are to give them what they need to empower themselves to do. What they want to do, church.

• 59:53Speaker 03

  All right, true. So this one comes from Thomas. Well, yeah, so this one comes from Thomas. Do either of us use negative associations in order to change behavior? I've started wearing a rubber band on one wrist every day and pull and snap it whenever I find myself beginning to check my email, frivolously scrolling Facebook, et cetera, to dissociate any positive reason why I do these things that waste my time.

• 1:00:20Speaker 00

  Do it. Negative reinforcement.

• 1:00:22Speaker 03

  Uh, not really.

• 1:00:24Speaker 00

  I do. I'm big on it. It's huge. And this is why I say you have to.

• 1:00:28Speaker 03

  Maybe I don't know I'm doing it.

• 1:00:29Speaker 00

  Do you beat yourself up for anything?

• 1:00:31Speaker 03

  Uh, occasionally, yes.

• 1:00:32Speaker 00

  But just randomly, right?

• 1:00:34Speaker 03

  Like, I'm very hard on myself, so it's like I have to also know when to like pull back.

• 1:00:38Speaker 00

  Well, so let's talk about that because there's using negative reinforcement as a tool and then there's beating yourself up.

• 1:00:44Speaker 03

  Right.

• 1:00:45Speaker 00

  And most people, I think, get stuck in negative, yes. So it's like, oh, you're bad. Why are you doing this? Like, see, you're as dumb as everyone told you you were. Like, that is not effective. But I routinely use like directed, pointed things, very negative, very aggressive comments towards myself about things that I've done that don't serve me, that don't move me towards my goals. And I think that's incredibly, incredibly powerful. But that is like, it's like a gun. You don't just give a gun to a kid, right? Have you seen that footage of the, the wedding where they were shooting guns and the guy sits it down, kid picks it up, shoots him and kills him? The kid's like two. It's crazy. Anyway, I don't want to derail on that.

• 1:01:27Speaker 00

  But that literally, that is, that image is exactly how I feel about when I talk honestly about how I use negative reinforcement. Cause I am terrified that people who already have, like, they're stuck in negative loops that are already not serving them. But that is the truth. Like, once you get to the point where you believe in yourself, you're totally focused on empowerment, you do and believe that which moves you forward. Like, once that's real in your life, then one of the things you're going to realize that actually will move you towards your goals is self-flagellation. Punishing yourself for doing things that don't serve you, that are, that run contrary to the things you told yourself you were going to do. So like, I have a 10 minute rule, right? When, in the morning, I look at the clock once I know I'm awake and 10 minutes.

• 1:02:11Speaker 00

  I have 10 minutes to get out of bed. If I miss it, then I, I'll think about it all day. Not obsessively, but I will remind myself, you didn't do it today. Like you said you were gonna, in fact.

• 1:02:21Speaker 03

  Well, yeah.

• 1:02:22Speaker 00

  Go ahead.

• 1:02:22Speaker 03

  No, no, no, I'm just there, I'm just cosigning.

• 1:02:26Speaker 00

  Word.

• 1:02:28Speaker 00

  For sure. You, I, I, don't start there because it is, it can be super dangerous if you don't know when to stop. But, once you can effectively do the like praise and punishment.

• 1:02:41Speaker 03

  Mm hmm.

• 1:02:41Speaker 00

  That's when you're gonna get effective.

• 1:02:43Speaker 03

  Yeah, so I mean, I guess I, I do do things like that where it's like, I do remind myself like, uh, you knew, you kinda knew better. So it's like if I'm having an off day or like whatever, or like I didn't finish a task in a certain amount of time that I had set aside. It's like, okay, so you didn't do it. So what happened and all that kinda stuff. So I go back and forth with myself in those ways and then I deprive myself of things that I may have otherwise enjoyed.

• 1:03:09Speaker 00

  Oh, go deeper. What do you mean?

• 1:03:11Speaker 03

  Um, so.

• 1:03:12Speaker 00

  And this is like, okay, I failed to do something I told myself I was gonna do and therefore I'm not.

• 1:03:18Speaker 03

  So like if let's say I wanted to have like a candy bar. Well, it wouldn't be a candy bar. It'd probably be like sour gummies because like I'm obsessed with sour gummies.

• 1:03:28Speaker 00

  Nice.

• 1:03:29Speaker 03

  So it's like, you know, if I'm having like a.

• 1:03:32Speaker 00

  Earn your sour gummies.

• 1:03:33Speaker 03

  So I do, I have to, usually I have to earn them. And like, there are only a few times when I like allow myself to be like, you know what, like you did your best today? And like, I am fully aware that like, things are just not going right for you, you can still have it. So it's like, it's both like my reward and like punishment sometimes. And like, that's just like a simple one, but like it's, it's, I feel like it's an other minor thing.

• 1:03:58Speaker 00

  Bright lines on your gummies? Cause it sounds like you don't like that, that seems you're way better than I am.

• 1:04:03Speaker 03

  Not fully, like there was one time I bought like probably a pound of like sour candy and like ate it.

• 1:04:09Speaker 00

  Just like in one sitting?

• 1:04:10Speaker 03

  Not in like one full sitting, but like over the course of maybe a couple hours.

• 1:04:14Speaker 00

  And as you're doing it, are you thinking like, this is okay? Or are you like, like I should not be eating my pound of gummies right now?

• 1:04:21Speaker 03

  I was like soup, I was like super, super fit at the time too. So it's like, it didn't feel as, as bad.

• 1:04:27Speaker 00

  Interesting.

• 1:04:28Speaker 03

  Like where I was like, oh, like I'm running like, you know, five miles today, like if I wanna eat like a bag of gummies. And then like, I was like really like, I was doing yoga and I was like doing bar and I was doing CrossFit and like all these different like activities. And it was like, I think I have room. I think I have room.

• 1:04:47Speaker 00

  Amazing.

• 1:04:47Speaker 03

  So it's like, and I feel like it's also because I'm like still pretty young. So it's like I can

• 1:04:51Speaker 00

  Get away with it a bit, yeah.

• 1:04:53Speaker 03

  So it's like one of those things where it's like, I feel like there will come a day when I'm like, all right, I kind of have to like really curb it. But until I like

• 1:05:01Speaker 00

  Well, let's talk about that though, because we, we went from like, this is reward and punishment, right?

• 1:05:06Speaker 03

  Yeah.

• 1:05:06Speaker 00

  You earned your sour gummies.

• 1:05:08Speaker 03

  Example.

• 1:05:08Speaker 00

  To I can get away with it.

• 1:05:10Speaker 03

  Yeah. So it's like, again, it's like the slide. I don't know.

• 1:05:13Speaker 00

  That's so interesting. So I do similar things. Um, so like one of the, and I do, so we all know, I don't love working out, but I really, really enjoy food with protein. So like I enjoy my Quest Chips like unreasonably so, but I don't allow myself, um, protein on days when I don't work out. So, and I do that for inflammation reasons. So I cycle through high protein days and high fat days and it is, it has just been transformative in my life.

• 1:05:43Speaker 03

  Mm hmm.

• 1:05:44Speaker 00

  But I actually prefer, uh, eating the high protein stuff just because I love crunch. Like the crunch is so amazing. And so, um, that's one of the ways like this morning, right? So I woke up super early and I thought, wow, like, I, do I really need to get out of bed right now? And I thought, wait, wait, wait, wait. What, what do I have? What can I leverage to like spring myself out of bed?

• 1:06:10Speaker 03

  Mm hmm.

• 1:06:10Speaker 00

  And I was like, okay, it'll be if I get up now, because I didn't think I'd have time to work out because we were going to be rolling at six and I have to pack because I have to travel today. So I just thought it's never gonna happen. Right. So I thought, but oh man, if I get up and I work out now, I can have protein all day. It's gonna be amazing. So that's how I sprung myself out of bed. So using food as a reward, but I have to use bright lines. Like I even have a number, like there is a number of sets that if I do, even though I've worked out, it's not enough to qualify for a workout day, right?

• 1:06:40Speaker 03

  Okay.

• 1:06:40Speaker 00

  So I have to, I have to have done at least three full exercises. So not, not even just sets, exercises. So I'll do six sets per exercise. I have to do three exercises. If I do two or two and a half or two and three quarters, bright line at three, if I have not done. Three full exercises.

• 1:06:57Speaker 03

  Mm hmm.

• 1:06:58Speaker 00

  I counted that I did not work out that day. Bright lines, man.

• 1:07:02Speaker 03

  I mean, that's also fair.

• 1:07:03Speaker 00

  Have to have them.

• 1:07:04Speaker 03

  Yeah.

• 1:07:04Speaker 00

  For me, like, that's a super useful technique for anybody out there wondering, like, how do you hold yourself accountable? Bright lines, bright lines, bright lines. Like, people used to think I was crazy. I would be starving, like, right now, I'm so hungry you can't imagine. I am so hungry you can't imagine. And I thought, well, like, we're doing the Q and A, I'm low energy today. Anyway, like, if ever there was a day where I have an excuse to eat before seven, because we all know I don't eat before I feed my dogs, and I don't feed my dogs before seven.

• 1:07:35Speaker 03

  Yep.

• 1:07:35Speaker 00

  Which, by the way, a couple of times, Bonzi came in, he's just off camera, but he's in here begging because he wants his food.

• 1:07:40Speaker 03

  Excuse me.

• 1:07:40Speaker 00

  Like, wait a second, what's going on?

• 1:07:42Speaker 03

  It's like, you're all up.

• 1:07:43Speaker 00

  So, exactly. So, bright lines, yeah. Steer by bright lines. It's the only way, because otherwise, like, I would, you know, eating at eleven twenty-nine instead of eleven thirty, suddenly becomes eleven twenty, becomes eleven, becomes I'm eating when I wake up. And it's just like, can't do it.

• 1:07:59Speaker 03

  Give him a, what is that thing? Give him an inch.

• 1:08:01Speaker 00

  Give him an inch, they'll take a mile. Yeah.

• 1:08:04Speaker 03

  Something like that.

• 1:08:04Speaker 00

  There's another one, give a mouse a cookie and he'll ask for a glass of milk, something like that.

• 1:08:08Speaker 03

  I don't know. I've never heard that one.

• 1:08:09Speaker 00

  Nicholas J. Robinson used to always say that, I love that.

• 1:08:12Speaker 03

  Oh.

• 1:08:12Speaker 00

  Give a mouse a cracker and he'll ask for milk, something.

• 1:08:14Speaker 03

  I have no idea. All right, so this is gonna be our final question. This one comes from Brian, because we gotta get you rolling.

• 1:08:23Speaker 00

  Yeah, what time is it?

• 1:08:24Speaker 03

  It's seven oh six.

• 1:08:25Speaker 00

  Oh, wow, this'll be the last one.

• 1:08:26Speaker 03

  This is the last question.

• 1:08:27Speaker 00

  I'll have to be at an airport in less than an hour and a half.

• 1:08:30Speaker 03

  Yep, okay. So, it's popular to say happiness is a choice, and I really like what you say about happiness is constructed and a result of design. Can you elaborate on creating happiness versus it just being a choice?

• 1:08:44Speaker 00

  Yeah, for sure. So, here it is, it's just like the question about how do you become high energy when you're low energy. There is, and I'm so, so thankful that this is a truth, there is a connection between the mind and the body, and when the mind isn't feeling it, you can get to it through the body. So, if I'm not feeling happy, then I will literally force myself to laugh out loud, like, that's a real thing, I do that. I don't have to do it as much anymore just because you really will come to see how true it is that there's a connection. Think about things you're grateful for. If you're in a bad mood, force yourself to say three things you're grateful for. But like really try to feel the gratitude. Um, I do two big and then one little. Or, or if I'm struggling, if I can't think of big things that I'm grateful for, then think of small things, man. Like, uh, sunshine is awesome, right?

• 1:09:27Speaker 00

  I'm grateful for, I'm literally looking at the window right now and thinking about sunsets and like, or sunrises. Like, I love, that's so beautiful and I'm grateful that I get to experience that. Um, I think about my wife's smile a lot. Uh, I love my, my wife has this like smile that eats her whole face. Oh God, like I just can't be in a, in fact, right now it is putting me in a good mood just to tell you guys how much I love that smile that she has. So, and, and sometimes I drive her nuts because I'm like, I want to take a picture of her and I'm like, I want your really big smile. Uh, and she's like, you know, okay. Uh, so I'll do that one. Um, so, you know, just, it is so like, as I'm explaining this, it is happening to me.

• 1:10:10Speaker 00

  Just telling somebody what to do to get in a good mood is putting me in a good mood. So it works. That's what I do. That's how you construct it. Use the body to get to the mind. Use the mind to get to the body. Like it is this self reinforcing cycle. So the days that my mind is there and my body's not, then you know, I'm using identity, I'm using, um, that I push through things, narrative, like I've got the will, like come on, do this, prove something to myself. And on the days where like my mind is just not there, I, I know that I have this repertoire of tricks of using my body to get there. Smiling, raise your eyebrows. It works, it works. Do you know that botox can actually impact depression? Because they can't frown. How fucking weird is that?

• 1:10:50Speaker 03

  That is.

• 1:10:51Speaker 00

  That's amazing, but they also can't empathize. So.

• 1:10:54Speaker 03

  Yeah, I like, I remember reading that, like where it's like, they kind of lose that like other layer of.

• 1:10:59Speaker 00

  Yes.

• 1:11:00Speaker 03

  Being able to like recognize other people's emotions and like have other people read them and empathize with them. So I was like, eh, staying away from that.

• 1:11:07Speaker 00

  Yes.

• 1:11:07Speaker 03

  That's weird. Cause I was like, I'm, he's one of my like superpowers. I'm like, I'm not giving that up.

• 1:11:11Speaker 00

  Tap it out. I love that.

• 1:11:13Speaker 03

  Um.

• 1:11:13Speaker 00

  I, do you know, I know we have to rap.

• 1:11:16Speaker 03

  Okay.

• 1:11:16Speaker 00

  But I'm gonna bet if you were to, and how would we do this? There's, there's an FMRI way to do this. It might even be a hormonal way because there's, uh, there's certainly genes. We could do a test on the employees here at Impact Theory. We score much higher than average on empathy. I promise.

• 1:11:35Speaker 03

  Probably.

• 1:11:36Speaker 00

  I promise.

• 1:11:36Speaker 03

  For sure. All right, and with that.

• 1:11:40Speaker 00

  We have to wrap.

• 1:11:41Speaker 03

  We have to wrap. Don't forget to share this live feed if it added value to your life today.

• 1:11:46Speaker 00

  Please.

• 1:11:46Speaker 03

  And then also let us know in the comments, you know, what your big wins for the week were.

• 1:11:51Speaker 00

  Nice.

• 1:11:52Speaker 03

  That was the question that I posed to the audience.

• 1:11:54Speaker 00

  I like that. Yeah, I want to hear about that. And I read all the comments, so dropping stuff like that in, I try to respond, like, if you give me an emoji, chances are you're just gonna get an emoji. But like, if you take the time to write something, I'm gonna write back. I try to write back to all comments. If you send me a private message, it may take me six months to reply. I'm just getting real with you. But the reason is because the community can't benefit from that. So let's all help the community, let's all do things out in the open. I get it, there's some things that are too sensitive for that, full respect. But if you drop it, if you're commenting on Twitter, IG, Facebook, you are going to hear back from me, so drop it in, keep your eyes peeled for the responses. I'm so grateful.

• 1:12:37Speaker 03

  You forgot YouTube for a second.

• 1:12:39Speaker 00

  YouTube, oh my god, that's one of my favorite places. People are super thoughtful on YouTube. Thank you. So yeah, jump in, if you're not following me on those other social channels, please do. I try to keep them all unique, so you're gonna get different things on different channels. And yeah, so we're super grateful. Thank you guys so much for joining us. We do not take your time and attention and your questions for granted. We love it, we love it, we love it. So thank you guys so much. If you haven't already subscribed, be sure to do so. And until next time, my friends, be legendary. Take care.

• 1:13:08Speaker 03

  Bye, guys.

• 1:13:10Speaker 00

  Everybody, thank you so much for listening. And if this content is delivering value to you, please go to iTunes, go to Stitcher, rate and review us, that helps us build this community. And that is what we are all about right now. Building this community as big as we can, to help as many people as we can, deliver as much value as possible. And you guys, rating and reviewing really helps with that. All right, guys, thank you again so much. And until next time, my friends, be legendary. Take care.

• 1:13:39Speaker 00

  Let's talk about a pattern that is guaranteed to be killing your progress. You know what you need to do. You need consistent nutrition. We all do. You need vitamins, probiotics, greens. We all know that we should be doing more of it. When your morning gets chaotic, you skip it. When you travel, you skip it. When your routine breaks, everything tends to break. And that inconsistency compounds against you every single day. AG1 is designed to solve the execution problem. One scoop, eight ounces of water, and you're done. You're getting 75 plus ingredients, vitamins and minerals, pre and probiotics, nutrient-dense superfoods, everything that used to require six, seven different supplements, and perfect planning now happens in one drink that takes about 30 seconds to make.

• 1:14:24Speaker 00

  Right now, AG1 is giving you $87 worth of free gifts with your first subscription. You get a welcome kit, travel packs, vitamin D3 plus K2, and flavor samples. Click the link in the show notes or visit drinkag1.com/impact to claim this offer.

• 1:14:42Speaker 04

  ISAY 529 is any child's ticket to a bright future. No matter where their imagination takes them, from K through 12 tuition to trade school, college, and beyond. It's a flexible way to save that turns dreaming into achieving. From head chef to master mechanic. From ABCs to CEOs and EMTs. From here to anywhere. With just 10 minutes and $25, you can open an account at isay529.com today and help them soar. Administered by the State Treasurer of Iowa.