Pod Insights How I Built This with Guy Raz Literally unearthing a climate solution with Cody Finke of Brimstone About this episode When it comes to carbon emissions, there’s a major culprit you might not have heard about: cement. The production of cement emits almost as much carbon dioxide as cars do - but Brimstone CEO and co-founder Cody Finke says they’ve found a way to change that.
This week on How I Built This Lab, Cody explains where all that carbon dioxide is coming from, and how swapping out a key ingredient in the production of cement could take it from carbon-intensive … to carbon-negative.
This episode was produced by Alex Cheng with music by Ramtin Arablouei.
It was edited by John Isabella with research help from J. C. Howard. Our audio engineer was Patrick Murray.
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Transcript Speaker names marked ? are inferred from speaking time and the show’s known hosts — they are not voice-verified.
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5:11 Guy Raz? Hello and welcome to How I Built This Lab. I'm Guy Raz. So when it comes to carbon emissions, there are the usual suspects we hear about all the time: fossil fuels, livestock, transportation. But there are other sources of carbon emissions that are less flashy but just as impactful on our climate, including a material you might be standing on right now, which is cement. Yes, cement. We use it to glue together just about everything we build. But the production of cement worldwide actually emits almost as much carbon as cars do. The majority of that carbon comes from one of the main ingredients in cement, which is limestone. To make cement, you basically cook limestone at high temperatures.
5:56 Guy Raz? But limestone is actually a carbon sink. It contains a lot of carbon. And when you heat it up to make cement, that carbon is released into the atmosphere. Well, my guest today says there's another way to make this critical building material. Cody Finke discovered the concrete problem when he was studying chemistry at Caltech. He realized there was a different rock that could replace limestone in concrete production. It's a rock that really doesn't emit any carbon when heated. And so Cody co-founded a company called Brimstone that could become the future of construction materials. Cody spent his time at Caltech looking for a climate issue to solve, and he started with solar-powered toilets.
6:37 Speaker 01 I wanted to work on problems that were massively underworked on, had environmental and social implications, and wastewater treatment for applications in low-income countries was an obvious choice. And that was something that one of the labs at Caltech was working on, so I enthusiastically joined that lab. I did some travel in India and seen that firsthand and how it impacted people. And the idea was we'd build a system that didn't need a sewer, didn't need a grid, was just fully independent and treated wastewater on-site. But through that project, I also learned that deploying these sort of do-good technologies
7:18 Speaker 01 is not trivial, because people don't just buy them and install them out of the goodness of their heart, or at least not enough. There needs to be a compelling economic case. And after three or four years of working on that solar-powered toilet system, I realized that there just wasn't a compelling economic case, and therefore, no matter how well the technology worked, it was not going to make an impact.
7:39 Guy Raz? This couldn't be a sustainable business, as you kind of got to that conclusion.
7:44 Speaker 01 That's right. And if it's not a sustainable business... Then it's also not going to have the environmental impact I wanted to have because it just isn't going to achieve the scale.
7:53 Guy Raz? This project that you worked on, I mean, it won an award from the Bill and Melinda Gates Foundation. So, I mean, it was no joke. I mean, it was just a serious, and essentially it was a, it worked, right? I mean, what you put together worked.
8:05 Speaker 01 Yeah, I spent a long time, a lot of time in India, sort of wallowing around in human wastewater as I was working on that project. And yeah, it worked.
8:12 Guy Raz? So you, you ended up continuing your studies at Caltech and you did your PhD there.
8:17 Speaker 01 Yeah.
8:17 Guy Raz? And I guess while you were there, you, after that project, you decided to, to tackle another project around water electrolysis. Can you tell me a little bit about what that project was?
8:29 Speaker 01 Yeah. So after this solar powered toilet situation, I was looking around for what else to do. And a lot of folks at Caltech were working on splitting water in order to replace fossil fuels. And the idea was we could use clean renewable electricity, split water into hydrogen and oxygen, and then use that hydrogen as a fuel to fuel everything we do today, and we wouldn't have to use any fossil fuels. And the scale of that solution was really compelling to me. That's 70% of greenhouse gas emissions. But I realized that the technology had been around for over 100 years. And we don't make hydrogen by splitting water today. We make hydrogen a different way from a fossil fuel,
9:10 Speaker 01 actually. And we do that because it's the lowest cost way to make hydrogen. And I didn't see a route for hydrogen production to become lower cost than the production from fossil fuels. And therefore, ultimately, I didn't see a chance for there to be a big impact. So I ultimately stopped working on that project, too.
9:30 Guy Raz? But clearly, you were thinking of a project that you could get behind. I guess the question you were asking yourself is what are the things that create carbon emissions? It's interesting because it's a similar question that like Pat Brown asked himself before he started Impossible Foods. And his, his realization was, you know, raising livestock, right? Clearing forests to create grazing spaces and raising livestock for, for human consumption, you know, accounts for 15% of global carbon emissions. Presumably, you're asking yourself the same questions. What are the things that cause the most pollution that I might be able to fix? So what kinds of industries or?
10:10 Guy Raz? Materials were you looking at?
10:12 Speaker 01 Yeah, so I found this really interesting graph from the IPCC report, I think it was.
10:19 Guy Raz? This is the, obviously, the UN Panel on Climate Change.
10:22 Speaker 01 Exactly, the Intergovernmental Panel on Climate Change, the IPCC. And this graph kind of broke down emissions by sector. What really attracted me were the chemistry problems, because I'm a chemist. And there are several categories that have these things called process emissions, where the chemical reaction we use to make the thing actually emits a greenhouse gas. It's not just energy, it's the chemical reaction. And the four big ones are production of steel, production of aluminum, production of hydrogen, actually, and then production of cement. This is a huge problem. I then looked at the amount of funding, right?
11:03 Speaker 01 And one metric that was really interesting to me was the dollars invested in decarbonizing the product per ton of greenhouse gas emissions. And I couldn't really find anything lower than cement.
11:14 Guy Raz? It's interesting, because I guess concrete and cement are, they're slightly different.
11:18 Speaker 01 That's right.
11:18 Guy Raz? Concrete is a product that comes from cement.
11:21 Speaker 01 That's right.
11:21 Guy Raz? But together, they're, they account for like 8% I read of global CO2 emissions, which is the same amount as all the cars around the world.
11:28 Speaker 01 Yeah, just about the same, yeah. And just to clarify, the cement and concrete, right? Concrete is the building material and cement is the binder, is the glue.
11:36 Guy Raz? Yeah.
11:37 Speaker 01 And about 90% of the emissions come from cement.
11:40 Guy Raz? Yeah, and I mean, it's amazing, because like cement is critical. Like, we need this building material to build on planet Earth. And so it seems like a kind of intractable problem, right? It's not like, I mean, even fossil fuels, there's a backup, right? With renewables, but with cement, there's no easy backup. I mean, this is what you're sort of discovering, I guess, in 2015, 2016, when you're looking into it.
12:05 Speaker 01 That's right. I actually, I really liked that, because it made the solution space really simple. And I think you need to simplify the solution space in order for a human brain to be able to think about it creatively. So yeah, that was one of the things that attracted to me, how simple the solution space was.
12:22 Guy Raz? All right, so let's break down the problem. Why does cement create so much carbon emissions?
12:28 Speaker 01 Yeah, so the emissions associated with cement production come from two places. The first is you need to burn a lot of fuel, because you need to use a lot of energy. To make cement, and that's about 40% of the emissions in cement production.
12:43 Guy Raz? To heat it up very hot.
12:45 Speaker 01 Oh, yeah, you have to do a chemical transformation and that chemical reaction requires heat or requires energy.
12:50 Guy Raz? And by the way, the the main component is limestone?
12:53 Speaker 01 That's right. So that's where the majority of the emissions come from. So in order to make cement, you need a source of calcium. And the current way we make cement, that source of calcium is limestone.
13:04 Guy Raz? Because why?
13:05 Speaker 01 Because at the time that cement was invented, it was the lowest cost source of calcium.
13:11 Guy Raz? And this is in like the 1700s, I think.
13:13 Speaker 01 Different people have different timelines, but yes, like the first polycalcium silicate cement was in the 1700s.
13:20 Guy Raz? Right. And so limestone was used because it was readily available and relatively cheap. And now that's just the standard.
13:27 Speaker 01 That's right. And in order to get the calcium out of the limestone, you use all that heat to do a chemical transformation, which removes the CO2 from the limestone. And if you use heat, all that CO2 will go up into the atmosphere and you'll be left with the calcium that you can then turn into Portland cement.
13:44 Guy Raz? Wow. So basically, it's like a double whammy. You're using heat to heat it up and the heat, just that energy alone is emitting carbon. But then there's also carbon dioxide in limestone. So when you heat the limestone to break it down, you're you're releasing all that carbon into the atmosphere.
14:01 Speaker 01 That's right. And the majority of the CO2 emissions from cement come from that chemistry for releasing the CO2 from the rock.
14:07 Guy Raz? So limestone is a is a carbon sink, basically.
14:10 Speaker 01 That's right. Yeah. So in the global carbon cycle, an enormous amount of Earth's carbon is stored in limestone.
14:16 Guy Raz? Wow. So this is, it's like you hear about the tundra, you know, the tundra that's defrosting in the Arctic, and that's a carbon sink. And obviously, when it defrosts, it releases carbon. So this is a deliberate process to make cement, but it's essentially just releasing all this carbon, and which which is a huge problem.
14:35 Speaker 01 That's right. Yeah, it's just another way that humans are perturbing the global carbon cycle. In a normal environmental carbon cycle, CO2 would be released from volcanoes and would react with calcium that's been dissolved in the ocean and precipitate limestone. And then that limestone would sit around forever, for several billion years, until it was subducted down to the earth's crust again and then decomposed under the earth and the CO2 was released through a volcano. And humans have, by digging up limestone and heating it up to volcano-type temperatures, we release that CO2 prematurely, which perturbs the carbon cycle, just like with fossil fuels.
15:12 Guy Raz? Wow. All right. So when you came across this realization, I presumably you thought, this is the thing. Maybe this is the thing that I can, I can try and fix.
15:22 Speaker 01 Yeah, it's quite interesting. It had all the attributes, right? It was the giant problem. Basically, nobody was working on it. And it was tracked, seemed tractable to me because it was a chemistry problem. The chemistry problem was, most of CO2 emissions have nothing to do with energy. They have to do with the chemistry of making cement. So can I change the chemistry such that it doesn't make CO2 emissions?
15:43 Guy Raz? We're going to take a quick break, but when we come back, Cody finds a solution to that chemistry problem right beneath his feet. Stay with us. I'm Guy Raz and you're listening to How I Built This Lab.
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20:41 Speaker 02 Hi, my name is Jesus Rubalcaba. I'm the owner of Paper Taco's greeting cards. And my favorite episode of How I Built This is May of Chesapeake Bay Candles. I could really relate to her, especially when she talks about going to trade shows and people just passing her by, trying to reach out to buyers of several department stores and hoping to get an order, scaling, trying to create manufacturing. And all the struggles that she faced there are things that I'm currently trying to overcome. So I really resonate with her story and really appreciate that you all shared it with us.
21:13 Guy Raz? If you want to share your favorite episode of How I Built This, record a short voice memo on your phone telling us your name, where you're from, what your favorite episode is, and why, a lot like the voice memo you just heard. And email it to us at [email protected] and we'll share your favorites right here in the ad breaks in future episodes. And thanks so much. We love you guys. You're the best. And now, back to the show. Welcome back to How I Built This Lab. I'm Guy Raz. My guest today is Cody Finke, co-founder and CEO of Brimstone. His company has found a way to produce cement that eliminates carbon emissions, which could
21:58 Guy Raz? have a big impact on our climate. But back in the late 2010s, Cody had just started exploring the idea at Caltech.
22:07 Speaker 01 We looked around at the existing solutions and we saw that most folks were working on making a novel material, not Portland cement, which makes a lot of sense because if you make a novel material, then you don't have to use limestone and therefore you don't have to make the CO2.
22:23 Guy Raz? And Portland cement, we should mention, is like the most common type of cement used around the world. It's probably in your home or on your sidewalk. It's basically just the term for cement. It's not from Portland, Oregon, or Portland, England. It's just, that's what it's called.
22:39 Speaker 01 That's right.
22:40 Guy Raz? All right. So you initially thought, okay, let's just take the same materials, the limestone. I think it's like aluminum and there are a few other components that go into making cement. Let's use these components, but just change the chemistry and see what happens.
22:56 Speaker 01 Yeah, or maybe even use some different components. Maybe we could just make a different material that still works like Portland cement, but is not Portland cement. And one of my early mentors was one of the women at Kel-Tec who was leading the entrepreneurship program. Her name is Stephanie Anczynski. And she was like, well, you should go talk to customers. And we learned that it'd be very hard to enter the market with a novel cement.
23:20 Guy Raz? And when you say a novel cement, a cement that was not Portland cement?
23:23 Speaker 01 That's right. Yeah. And the reason for that was is basically it's just risk. If you're a structural engineer, or a builder, or a concrete provider, then you want your material insured in case there's a problem with it. And you also don't want construction delays. You want to make sure that everyone who's building the building knows how to work with the material.
23:42 Guy Raz? Yeah.
23:43 Speaker 01 Because both structural failures and construction delays are way more expensive than the cement, like 10 to 100 times more expensive. And because of those things, we basically found that no one that we talked to was excited about using a novel material. It seemed just too structurally hard. And that was actually the big aha moment, which really simplified the problem. We realized that, okay, if we want rapid adoption, which is important for climate, but we want to solve the problem quickly, then you need to produce ordinary Portland cement.
24:15 Guy Raz? Yeah.
24:16 Speaker 01 So we said, okay, great. Where's all the calcium in the world? And we found that the calcium was in three places. There's limestone, which cement is made out of today. There's gypsum, which cement has been made out of in the past. And then there's calcium silicate, which no one had ever made cement out of.
24:34 Guy Raz? Huh. And from what I understand, these calcium silicate rocks are abundant, right? Like, I think you're talking about rocks made out of silicate materials that also have calcium in them. So I guess like basalt would be an example?
24:47 Speaker 01 Yeah.
24:48 Guy Raz? Well, but I mean, presumably, there's a reason why limestone is still used. I mean, I know that maybe an answer could be, well, it's just been tradition, or it's just what people are used to, but there must be some... Reason is it stronger, is it cheaper to get to like, why? If these other natural resources exist that have the necessary components to make cement, why weren't they used in the past?
25:16 Speaker 01 Yeah, the thing that we have to realize is that the production of Portland cement has been around for at least 150 years.
25:24 Guy Raz? Right.
25:25 Speaker 01 And the reality is, is the production of commodity chemicals, the like production method tends to change every 50 or 100 years. You know, it takes a long time. The global economy really has to change in order to make a new system more economical.
25:38 Guy Raz? Right.
25:38 Speaker 01 So for over a century, limestone was the most economical way to make cement. But there's been some massive structural changes in the economy that have made a pretty recent phenomena that we no longer think limestone is the most economical way to make cement. The current production of cement actually relies on the production of electricity and steel from coal. And both of those industries growth have slowed and that is leading to a domino effect where the price of cement has been rising. So why was cement made from limestone? Because it's the cheapest way, or it was. The economy has now changed over the last 150 years and it's, we believe that it's no longer the cheapest way.
26:17 Guy Raz? So is it more expensive to make it from calcium silicate?
26:21 Speaker 01 In the modern economy, we think that will be lower cost at scale. And that's core to our philosophy because we don't think that the technology will scale globally if it's not lower cost. And if it doesn't scale globally, it doesn't have a big impact. And if it doesn't have a big impact, then I'm not interested.
26:36 Guy Raz? So what about the strength of the end product? I mean, is it a, is it as good as Portland cement?
26:42 Speaker 01 So it is Portland cement.
26:44 Guy Raz? It is?
26:44 Speaker 01 Yeah, it is Portland cement. So that's the key, the key thing, right? We don't think global adoption will happen if it's not Portland cement.
26:52 Guy Raz? Right.
26:52 Speaker 01 Or at least it won't happen quickly.
26:54 Guy Raz? All right. So you basically say calcium silicate, which is a type of rock that that's abundant. It's available around the world. It has all basically the same essential properties as limestone that, you know, make it a great material for making Portland cement. And essentially, it's not a carbon sink, right? Carbon is not stored inside of calcium silicate.
27:14 Speaker 01 That's right. So calcium silicate rocks, they don't have any CO2 in them.
27:18 Guy Raz? So you, how does your process eliminate carbon emissions? I mean, when the rocks are heated, I understand they don't release carbon like limestone, but there still are emissions in the process, right?
27:32 Speaker 01 So there could be emissions in the process if you use a dirty fuel for producing the heat, right? Heat can be produced via clean electricity or fossil fuel or anything else. But the beauty of our process is that it actually can be substantially lower carbon or even carbon negative under a wide range of of energy sources, including the use of those dirtier fuels. And the reason that is, is because the calcium silicate rock, A, does not contain any CO2. So we eliminate 60% of the emissions just by using a different rock. And then B, it produces a magnesium-based waste product. And that magnesium-based waste product will passively sequester CO2, just sitting on the ground and will react with CO2 in the air to permanently sequester CO2.
28:14 Guy Raz? So the by, so when you, essentially what you're saying is when you make the cement, the byproduct of it actually sequesters carbon in this magnesium byproduct, which you can then do what with? You bury it underground? What do you do with it?
28:27 Speaker 01 Yes, there's a lot of things you could do with it. Basically, the simplest thing to do with it is just put it in our tailings pile and then backfill our quarry with it at end of life.
28:35 Guy Raz? So when you've got an empty quarry, oftentimes it could get filled up with water, right? But you would just, you just fill it up with this material?
28:42 Speaker 01 Yeah.
28:42 Guy Raz? And there's no like risk of it leaching or anything? It's just basically a carbon store?
28:47 Speaker 01 That's right. This is like, this is a normal rock.
28:50 Guy Raz? Essentially, if you can do this at scale, what you're saying is not only can you eliminate carbon emissions from the production of cement, but you can actually remove
29:01 Guy Raz? Carbon from the atmosphere by sequestering it in this byproduct that comes out of the process is magnesium.
29:08 Speaker 01 That's right. And magnesium carbonate is baby powder. So we basically make synthetic baby powder passively that removes CO2.
29:17 Guy Raz? So, all right, so you founded a business, co-founded a business with, I think, with a partner that you'd worked on at graduate school on this water project.
29:26 Speaker 01 That's right.
29:26 Guy Raz? Hugo Leandry, I think, is his name.
29:29 Speaker 01 Yes, that's right.
29:30 Guy Raz? And together, you've basically founded the company called Brimstone.
29:34 Speaker 01 Yes.
29:35 Guy Raz? And the idea of the company is to what? Is to become a cement company, like, you know, some of these huge, massive legacy cement companies, many of them are in China and Mexico, there are some in the United States. Is that the idea here?
29:49 Speaker 01 Yes, the idea is to develop the processes to make the building materials of the future in a more economically appropriate, and most importantly to us, zero carbon way. And cement is the material that we are starting with because it's the most obvious output of our process. But ultimately, our process actually produces aluminum and iron. So we hope to really decarbonize all of the major emissions producing building materials in a more efficient way.
30:20 Guy Raz? We're going to take another short break, but when we come back, Cody looks to the future of Brimstone and faces a big, expensive challenge: scaling. Stay with us. You're listening to How I Built This Lab.
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32:13 Guy Raz? Welcome back to How I Built This Lab. I'm Guy Raz. Here's more from my conversation with Cody Finke, co-founder and CEO of Brimstone. They've developed a carbon negative process for manufacturing cement, which could have a massive impact in reducing carbon emissions around the world. I know you've started to raise a lot of money. You've raised over $60 million. Tell me how far along you are in proving that this, this works.
32:39 Speaker 01 Yeah, so just this last July, we got a third party certification that we, the cement that we made passed the existing standard for ordinary Portland cement, showing that it's chemically and physically identical to the conventionally produced product. So we have now developed a process that is the third ever process to make ordinary Portland cement.
32:58 Guy Raz? Wow.
32:58 Speaker 01 And now we're working on scaling up to pilot scale version of that process that is optimized such that we are confident it will be lower cost at scale.
33:07 Guy Raz? So right now, I think you're based in Oakland.
33:10 Speaker 01 That's right.
33:10 Guy Raz? And I think you might have another facility in Idaho. And so I guess in terms of your business model, because obviously you have a mission, but you're also a business with investors.
33:20 Speaker 01 That's right.
33:21 Guy Raz? I mean, I know, for example, here in California, where I live and where you're based, I think by, maybe by 2035, I think the cement sector in California has to.
33:32 Guy Raz? Has to achieve emissions 40% below baseline levels, right?
33:37 Speaker 01 That's right.
33:38 Guy Raz? So that's significant. And then by 2045, it has to be net zero.
33:42 Speaker 01 That's right.
33:43 Guy Raz? So that's good for a business like yours because developers in California will have to use your product. But that being said, what's to prevent CEMEX, which is a Mexican multinational, or Alamo, which is a big US-based company, or Cal Portland, another US-based cement company, from just doing the same thing? Is your process so hard to replicate, or is it patented, or what?
34:07 Speaker 01 Yeah, so the process is patented, and the utilization of this rock to produce Portland cement is also patented. So another company would need to license or joint venture with us in order to make cement via this process.
34:20 Guy Raz? Wow. So essentially, what you're saying is unless they can come up with a different method, this is going to be the standard way to make Portland cement, at least in places like California and other countries with stricter laws, in the next 10 to 20 years?
34:35 Speaker 01 That's right. And there are no other major sources of calcium besides these silicate rocks. So the other two are limestone and gypsum. Those produce CO2 or sulfuric acid as byproducts. So this is the beauty of our product.
34:48 Guy Raz? So tell me about conversations you are having, if at all, with some of these legacy, big legacy cement manufacturers, these massive companies that produce cement?
34:58 Speaker 01 Yeah, so we are trying to understand the right way to work with these companies. We've had many, many conversations with them. And basically, we've kind of decided that the right time to work together is when we have a process working at scale. If we were to work together earlier, then we would potentially jeopardize our intellectual property, which is the only thing that, basically, how Brimstone maintains its investability is by keeping its intellectual property secure. But once we have the process at scale and we're at cost parity or better, then we're basically eager to joint venture or license to these existing cement companies so that we can get the process out into the world as fast as possible and decarbonize cement as much as possible and as fast as possible.
35:44 Guy Raz? So sort of walk me through the next five years. I mean, presumably, it's going to be a while before you guys are bringing in revenue.
35:52 Speaker 01 That's right, yeah. So. Next five years, what we'll be working on is scaling up the process. All right, so the next step is building a pilot plant and that pilot plant, we're being very careful to build it so it actually, it actually represents a plant that would be lower cost at scale. And then from there, we will work on building our first commercial plant. You know, a commercial cement plant that's been built 3,000 times before, it takes two or three years to build. So in the next five years, we will be working on building a first commercial plant. I think it's probably unlikely that it's, you know, fully operational.
36:23 Guy Raz? Within five years?
36:25 Speaker 01 Yeah.
36:26 Guy Raz? And who do you think your initial customers will be? Like, a lot of these huge construction companies are, probably have massive contracts with massive cement manufacturers. So what do you think your approach is going to be?
36:39 Speaker 01 So it's a pretty complex market where normally a real estate developer will put out a request for proposal for a building and then someone will answer that request for proposal typically an architecture firm or engineering firm or both. And they will designate a builder or a general contractor and that general contractor will then buy concrete from a concrete company. And in order to make the concrete, that concrete company buys cement from a cement company. And usually the cement company and concrete company are the same parent company. So the only companies that ever buy cement are concrete companies, which are typically owned by cement companies. But the folks that ultimately pay for it are like two or three steps down the value chain, right? They're the real estate developers. So we see as our early customers, like real estate developers that are highly motivated
37:23 Speaker 01 to decarbonize because the, you know, the first plants, the cement is quite likely to be higher cost than conventionally produced cement. So you need some environmental motivation. Later, once we're at scale and potentially joint venturing with existing companies or, you know, building our own plants or licensing and we're not more expensive, right? We're cost parity are better, then the solution is obvious. It's, does a company want to buy something that's the same cost or lower that is also better for the environment? The answer is, it's obviously yes.
37:52 Guy Raz? It seems like a no brainer, right? That if 8% of carbon emissions come from cement and the technology is there to do it and to do it cheaply. The challenge now is that existing cement factories are essentially at limestone quarries. So there is a cost associated with transforming this system. It's going to take a lot of money and time to do it.
38:15 Speaker 01 That's right. It's just like it's taking money and time to transform, you know, a coal and natural gas based electricity generation system into a renewable one. It'll be the same for the cement industry. Like, I don't think there's a silver bullet in anything, right? You know, there's going to be some, some cost to doing that and that's going to create some, some delays, unfortunately. Unless there's massive regulation at the global scale, which I think also is hard to imagine.
38:40 Guy Raz? Just to put your business hat on again for a moment, to do this at scale, you're going to have to raise a lot more money, presumably.
38:46 Speaker 01 That's right.
38:47 Guy Raz? I mean, hundreds of millions of dollars over time.
38:49 Speaker 01 So we want to see brimstone's technology deployed to produce the world's cement. So let's say a cement plant, a modern cement plant costs around a billion dollars. And there are 3,000 of them today. And there probably will be 5,000 by the end of the century because we will need to develop the rapidly developing world as well as transition to, you know, making new ways to make energy and everything else that's required for the green transition, which all of that takes cement. So at a billion dollars per plant and 5,000 plants, that's ultimately five trillion dollars. So it's a, it's quite a bit, but fundamentally will make money. So that's an attractive investment solution.
39:32 Speaker 01 So, once we can demonstrate the technology works and get down the cost curve by getting to scale, I don't think that financing will be an issue. I think that the challenging part is raising money for the early plants. But luckily, we live in a world where there are lots of people that are thinking about those problems. And so I, I think that the future is actually quite bright.
39:55 Guy Raz? Awesome. Cody, thank you so much.
39:58 Speaker 01 Yeah, thanks, Guy.
40:00 Guy Raz? That's Cody Finke, co-founder and CEO of Brimstone.
40:05 Guy Raz? Hey, thanks so much for listening to the show this week. Please make sure to click the follow button on your podcast app so you never miss a new episode of the show. And as always, it's free. This episode was produced by Alex Cheng with editing by John Isabella and research help from J.C. Howard. Our music was composed by Ramtin Arablouei. Our audio engineer was Patrick Murray. Our production team at How I Built This includes Carla Estevez, Casey Herman, Chris Messina, Elaine Coats, Malia Agudelo, Neva Grant, Sam Paulson, and Carrie Thompson. I'm Guy Raz, and you've been listening to How I Built This Lab.
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